# Best Survey Software - Page 13

  *By [Nana Serwah Nkrahene](https://research.g2.com/insights/author/nana-nkrahene)*

   Survey software allows users to create online surveys, quizzes, polls, and other web forms. These are then distributed to an organization's targeted audience to conduct market research or solicit feedback and opinions. For businesses, survey software products provide insight into participants' opinions of events, projects, customer service, or other aspects of their business. Surveys are most often delivered via email blasts or as pop-ups on a company's site. The [best survey tools](https://learn.g2.com/best-survey-tools) can also be leveraged by non-business entities for personal use or in academia to conduct questionnaire-based research.

While survey software can have significant overlap with [enterprise feedback management software](https://www.g2.com/categories/enterprise-feedback-management) and [experience management software](https://www.g2.com/categories/experience-management), the three categories are mutually exclusive. EFM products are more specific to business use cases and provide relevant features like Net Promoter Score (NPS) calculation and integrations with CRM software compared to products in the Survey category. They also provide more built-in analysis tools, triggers, and post-feedback actions compared to survey products. Products in the Experience Management category build on the core functionality of EFM by adding features that allow businesses to execute closed-loop actions based on received feedback.

Please note: Based on the stacking nature of these groups of products, the Experience Management, Enterprise Feedback Management, and Survey categories are mutually exclusive to provide clarity to the exact feature sets provided by each type of software solution.

To qualify for inclusion in the Survey category, a product must:

- Enable the creation and customization of questions
- Gather, report on, and archive response data
- Be shareable and distributable





## Best Survey Software At A Glance

- **Leader:** [Google Workspace](https://www.g2.com/products/google-workspace/reviews)
- **Highest Performer:** [Leapsome](https://www.g2.com/products/leapsome/reviews)
- **Easiest to Use:** [Matter](https://www.g2.com/products/matter-app/reviews)
- **Top Trending:** [Tally](https://www.g2.com/products/tally-forms-tally/reviews)
- **Best Free Software:** [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews)


---

**Sponsored**

### Brilliant Assessments

Brilliant Assessments is a sophisticated assessment platform designed to facilitate the creation and deployment of fully white-labeled assessments that yield high-quality, detailed feedback reports based on respondents' answers. This platform caters to various use cases, enabling users to generate reports for individuals, teams, or organization-wide assessments. The flexibility of the reporting format is enhanced by the use of Microsoft Word templates, allowing users to customize the look and feel of their documents to align with their branding or specific requirements. Targeted primarily at organizations, educational institutions, and professionals in need of comprehensive assessment solutions, Brilliant Assessments empowers domain experts to create sophisticated assessments without requiring IT assistance. The intuitive interface simplifies the process of building assessments, making it accessible for users with varying levels of technical expertise. This feature is particularly beneficial for HR departments, educational administrators, and consultants who need to gather and analyze feedback efficiently. The platform's key features include fully automated scoring, which eliminates the need for users to write, debug, or maintain complex formulas. This automation not only saves time but also ensures accuracy in scoring assessments. Additionally, the responsive design of the assessments allows for seamless deployment on desktops, tablets, and mobile devices, making it convenient for respondents to participate from any device. The ability to manage responses comprehensively, including purchasing responses directly through the platform, adds further value for partners and customers. Brilliant Assessments also offers advanced capabilities such as benchmarking against previous responses and the ability to define unlimited peer groups using the classifier feature. This allows organizations to track individual and cohort progress over time effectively. The Word Add-in enhances the reporting process by providing 17 different chart types and customizable text based on ratings, streamlining the creation of insightful reports. Furthermore, the integration with Stripe facilitates the purchase of responses, reports, and cohorts, while Zapier integration allows for connectivity with over 5,000 applications, enhancing the platform's versatility. With a 14-day free trial and unlimited support from Customer Success Managers, Brilliant Assessments ensures that users can explore its features and receive assistance as needed. This commitment to user support, combined with its comprehensive assessment capabilities, positions Brilliant Assessments as a valuable tool for those seeking to enhance their feedback and evaluation processes.



[Visit company website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=28&secure%5Bdisplayable_resource_id%5D=28&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=28&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=48238&secure%5Bresource_id%5D=28&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsurvey%3Fpage%3D13&secure%5Btoken%5D=5f38b8dd2dbdc4a02033e4cd02d9d400ea84d75687af164f45f9225b6a20a9e8&secure%5Burl%5D=https%3A%2F%2Fwww.brilliantassessments.com%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3Dpartner_promotion%26utm_id%3Dad&secure%5Burl_type%5D=custom_url)

---

## Top-Rated Products (Ranked by G2 Score)
  ### 1. [Standard Insights](https://www.g2.com/products/standard-insights/reviews)
  Standard Insights is an all‑in‑one survey research platform. Create surveys, recruit high‑quality respondents in 150+ markets (or bring your own), and instantly analyze results—no consultants or complex tooling required. AI speeds design, fielding, and analysis so you get professional‑grade insights fast. Use cases: brand tracking, concept testing, consumer profiling, and usage & attitude studies. Built for marketers, strategists, and agencies who need quick, reliable consumer data to launch with confidence and make smarter decisions.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 6

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.9/10)
- **Permissions:** 9.0/10 (Category avg: 8.6/10)
- **Question Types:** 8.7/10 (Category avg: 8.8/10)
- **Data Exporting:** 8.3/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Standard Insights](https://www.g2.com/sellers/standard-insights)
- **Year Founded:** 2020
- **HQ Location:** Brooklyn, US
- **LinkedIn® Page:** https://www.linkedin.com/company/si-standard-insights/ (10 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Small-Business, 33% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (6 reviews)
- Intuitive (5 reviews)
- AI Integration (4 reviews)
- Automation (4 reviews)
- Efficiency (4 reviews)

**Cons:**

- Learning Curve (3 reviews)
- Limited Customization (3 reviews)
- Expensive (2 reviews)
- Restrictions (2 reviews)
- Delays (1 reviews)

  ### 2. [Weavely](https://www.g2.com/products/weavely/reviews)
  Weavely.ai is an AI-powered form builder that turns text prompts, voice input, and documents into smart online forms in seconds. Just type what form or survey you need, or upload a PDF, and Weavely will generate an optimized version with relevant questions.You can also style your form with AI by describing your desired aesthetic or uploading an image with your brand colors. Choose from multiple layouts, add logos or images, and use design templates to help your form visually stand out. Weavely supports a wide range of use cases — from lead gen and feedback collection to onboarding flows and internal surveys. It offers rich elements like image pickers, sliders, HTML blocks, signature fields, and more. With advanced conditional logic and answer piping, you can personalize the user experience with ease. To make your workflow even smoother, Weavely natively integrates with dozens of tools, such as HubSpot, Notion, Googlesheets, Salesforce, Zapier, Make, and many more. And once the responses are in, Weavely’s built-in AI insights help you analyze data. Summarize results, detect patterns, segment audiences, and generate charts — all from a single prompt, without any manual work!


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 16

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10)
- **Permissions:** 8.0/10 (Category avg: 8.6/10)
- **Question Types:** 8.7/10 (Category avg: 8.8/10)
- **Data Exporting:** 8.3/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Weavely](https://www.g2.com/sellers/weavely)
- **Year Founded:** 2021
- **HQ Location:** Brussels, BE
- **LinkedIn® Page:** https://www.linkedin.com/company/weave-ly (5 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 88% Small-Business, 6% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (11 reviews)
- Simple (6 reviews)
- Easy Setup (5 reviews)
- Quick Setup (5 reviews)
- Ease of Creation (4 reviews)

**Cons:**

- Learning Curve (3 reviews)
- Editing Difficulty (2 reviews)
- Survey Issues (2 reviews)
- Date Management (1 reviews)
- Email Spam (1 reviews)

  ### 3. [Xact](https://www.g2.com/products/ramboll-xact/reviews)
  Ask the right questions. Make the right decisions. Xact by Rambøll is your one-stop-shop platform for answering your questions, gaining insight into target groups, and delivering the right knowledge at the right time to and about citizens, users, colleagues, and other stakeholders. For over two decades we have developed the best knowledge-gathering system on the market. Today Xact by Rambøll is the engine under the hood of a wide variety of solutions that help our customers meet their needs and achieve continuously better results. And as part of Rambøll we also give you access to world-leading experts and advisors to help to translate your insights into concrete, sustainable changes.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 6

**User Satisfaction Scores:**

- **Permissions:** 8.9/10 (Category avg: 8.6/10)
- **Question Types:** 9.2/10 (Category avg: 8.8/10)
- **Data Exporting:** 9.4/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Ramboll](https://www.g2.com/sellers/ramboll)
- **Year Founded:** 2005
- **HQ Location:** Aarhus N, DK
- **LinkedIn® Page:** https://www.linkedin.com/company/ramboll/ (18,950 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Small-Business, 33% Mid-Market


#### Pros & Cons


**Cons:**

- Complexity (1 reviews)
- Integration Difficulty (1 reviews)
- Integration Issues (1 reviews)
- Limited Customization (1 reviews)

  ### 4. [DeskAlerts](https://www.g2.com/products/deskalerts/reviews)
  DeskAlerts is a company-wide emergency communication and employee notification solution. It is designed to help organizations deliver urgent operational messages with high visibility and near-100% readership. The software is used by IT, security, safety, and internal communications teams to manage emergency alerts, IT outage notifications, compliance, and critical operational communications. DeskAlerts is built for situations where traditional channels such as email, chat, or intranets are too slow or unreliable. You can deliver notifications directly to employee desktops and mobile devices, ensuring critical instructions reach the right people immediately during emergencies, safety incidents, and operational disruptions. The solution supports targeted, multi-channel communication, allowing teams to notify specific users, departments, and roles. Real-time acknowledgment tracking confirms who received and read each message, while two-way communication tools such as surveys and polls help teams check employee status or gather feedback during incidents. In addition to emergencies, DeskAlerts is also used for planned operational communications, such as IT maintenance alerts, policy updates, and critical internal announcements. Forget about overcrowded inboxes – maintain control over messages. Benefit from: \> Multichannel desktop and mobile notifications delivered in seconds over other app screens \> Targeted message delivery by user, role, or department \> Acknowledgment tracking, real-time reporting, and audit trails \> Two-way communication through surveys and polls \> Role-based publishing rights and access control \> Designed for use by non-technical teams DeskAlerts is used by organizations from NHS Foundation Trusts, Deloitte, DHL, and Fujifilm to Fortune 500 companies across healthcare, government, manufacturing, education, and other regulated industries. SOC 2 Type II, GDPR, DPF, DPA, and NIST 2.0 compliant.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 26

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.9/10)
- **Permissions:** 9.2/10 (Category avg: 8.6/10)
- **Question Types:** 8.3/10 (Category avg: 8.8/10)
- **Data Exporting:** 10.0/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [DeskAlerts](https://www.g2.com/sellers/deskalerts)
- **Year Founded:** 2006
- **HQ Location:** Alexandria, VA
- **Twitter:** @DeskAlerts (47 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2596412 (38 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 42% Mid-Market, 35% Enterprise


#### Pros & Cons

**Pros:**

- Notifications (9 reviews)
- Alerts Management (7 reviews)
- Ease of Use (7 reviews)
- Communication Efficiency (4 reviews)
- Automation (3 reviews)

**Cons:**

- Expensive (4 reviews)
- Limited Functionality (3 reviews)
- Poor Interface Design (3 reviews)
- Integration Issues (2 reviews)
- Outdated Design (2 reviews)

  ### 5. [Distribion](https://www.g2.com/products/distribion/reviews)
  The Distribion Distributed Marketing Platform (DMP) is a multi-channel corporate marketing automation solution that empowers local sales and marketing agents to access, personalize and send pre-approved brand campaigns. Packaged in a user-friendly interface, marketers now have a single, accessible platform to house all marketing assets, execute end-to-end marketing campaigns and measure impact with real-time analytics and reporting tools. Visit our website, www.distribion.com to learn more and request a live demo.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 12

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.9/10)
- **Permissions:** 6.7/10 (Category avg: 8.6/10)
- **Question Types:** 6.7/10 (Category avg: 8.8/10)
- **Data Exporting:** 5.0/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Distribion](https://www.g2.com/sellers/distribion)
- **Year Founded:** 2009
- **HQ Location:** Dallas, Texas
- **Twitter:** @Distribion (2,833 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/distribion-inc-/ (30 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 43% Mid-Market, 43% Small-Business


  ### 6. [EFS Survey](https://www.g2.com/products/efs-survey/reviews)
  EFS (Enterprise Feedback Suite) Survey


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 5

**User Satisfaction Scores:**

- **Permissions:** 9.4/10 (Category avg: 8.6/10)
- **Question Types:** 8.9/10 (Category avg: 8.8/10)
- **Data Exporting:** 9.4/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Questback](https://www.g2.com/sellers/questback)
- **Year Founded:** 2000
- **HQ Location:** Frogner, NO
- **Twitter:** @Questback (2,289 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/39555/ (80 employees on LinkedIn®)
- **Phone:** 1 800-974-8784

**Reviewer Demographics:**
  - **Company Size:** 60% Mid-Market, 40% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (1 reviews)
- Easy Management (1 reviews)
- User Interface (1 reviews)


  ### 7. [Formberry](https://www.g2.com/products/formberry/reviews)
  A berry simple form builder


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 10

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 4.2/10 (Category avg: 8.9/10)
- **Permissions:** 7.9/10 (Category avg: 8.6/10)
- **Question Types:** 8.8/10 (Category avg: 8.8/10)
- **Data Exporting:** 8.3/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Formberry](https://www.g2.com/sellers/formberry)
- **Year Founded:** 2023
- **HQ Location:** Miami, US
- **LinkedIn® Page:** https://www.linkedin.com/company/formberry (7 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 60% Small-Business, 40% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Creation (2 reviews)
- Ease of Use (2 reviews)
- Affordable (1 reviews)
- Customizability (1 reviews)
- Customization (1 reviews)

**Cons:**

- CRM Limitations (1 reviews)
- Dependency Issues (1 reviews)
- Integration Issues (1 reviews)
- Limited Features (1 reviews)
- Limited Integrations (1 reviews)

  ### 8. [Joyous](https://www.g2.com/products/joyous/reviews)
  Joyous enables companies to get fast feedback from the frontline at scale. Go from thousands of chats to one clear action plan - fast. Chat one-on-one with thousands. Surface critical thinking from people on the ground in real-time. No email, app or login required. From feedback to action. Fast. From thousands of responses to a clear prioritized plan - no manual work. Plan and launch in minutes. Plan, design and launch high impact campaigns via any channel quickly. AI made for frontline insights: AI Assistant - The assistant that helps you draft great questions. No more poorly worded questions to confuse people or put them off. - Identify and solve in one go. Helps get you both the problem and solution in one. - Easy for anyone to understand. Keeps it simple, short and focused on one thing at a time. - Make chats comfortable. Adds intro messages in friendly language and ensures questions don’t put people on the spot. AI Responder AI that chats back, but isn’t chatty. - Gets enough depth to act on without wasting time. - Asks an instant follow-up question - only if needed. - Knows to back off when sensitive topics are raised. - A human can review and moderate AI replies. - Can be configured to allow a human time to reply first. - Suggests replies for human facilitators. AI insight you can audit. - Identify actions: Instantly highlights the phrases you can act on. - Group and summarize: Themes and ranks related phrases. - One-click validation: Quickly jump from a theme to related conversations. - Human-in-the-loop: An analyst can easily review and adjust AI results. AI Action plan – A detailed action plan on a plate. - Suggests action items: Each theme has a related action item presented directly alongside it. - Drafts detailed tasks: Each action item includes detailed tasks based on the frontline phrases. - AI suggests. You decide: You can accept, ignore and modify all action items and tasks with just a few clicks. - Actions suggested for each theme: No more time wasted on sifting through feedback to identify the key action items and tasks.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 10

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.9/10)


**Seller Details:**

- **Seller:** [Joyous](https://www.g2.com/sellers/joyous)
- **Year Founded:** 2017
- **HQ Location:** Auckland, NZ
- **LinkedIn® Page:** https://www.linkedin.com/company/joyous/ (66 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 160% Mid-Market, 50% Small-Business


#### Pros & Cons

**Pros:**

- Helpful (4 reviews)
- Ease of Use (3 reviews)
- Feedback (3 reviews)
- Simple (3 reviews)
- Efficiency (2 reviews)

**Cons:**

- Credit Issues (1 reviews)
- Inadequate Filtering (1 reviews)
- Limited Reporting (1 reviews)
- Missing Features (1 reviews)
- Platform Issues (1 reviews)

  ### 9. [PocketSurvey Building Assets Database](https://www.g2.com/products/pocketsurvey-building-assets-database/reviews)
  PocketSurvey is mobile surveying & desktop reporting software, for surveying practices, housing organisations, facilities management company


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 5

**User Satisfaction Scores:**

- **Permissions:** 8.9/10 (Category avg: 8.6/10)
- **Question Types:** 8.3/10 (Category avg: 8.8/10)
- **Data Exporting:** 6.7/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Holroyd Entrepreneur Family](https://www.g2.com/sellers/holroyd-entrepreneur-family)
- **Year Founded:** 2001
- **HQ Location:** Manchester, GB
- **LinkedIn® Page:** https://www.linkedin.com/company/pocketsurvey (4 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 60% Mid-Market, 20% Enterprise


  ### 10. [Poll For All](https://www.g2.com/products/poll-for-all/reviews)
  Poll for All is an online platform that allows you to create and share polls and surveys. You can use it to gather opinions, schedule appointments, make group decisions, collect feedback, and vote on ideas or proposals. It is available in multiple languages, including Spanish and German. You can also download the app for Android or iOS devices


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 5

**User Satisfaction Scores:**

- **Permissions:** 9.0/10 (Category avg: 8.6/10)
- **Question Types:** 9.0/10 (Category avg: 8.8/10)
- **Data Exporting:** 9.3/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Softry](https://www.g2.com/sellers/softry)
- **HQ Location:** Tallinn, EE
- **LinkedIn® Page:** https://www.linkedin.com/company/pollforall (2 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 80% Small-Business, 20% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (1 reviews)
- Feedback Management (1 reviews)
- Helpful (1 reviews)
- Navigation Ease (1 reviews)
- Simple (1 reviews)

**Cons:**

- Outdated Design (1 reviews)

  ### 11. [RecRam](https://www.g2.com/products/recram/reviews)
  RecRam is a dynamic SaaS company specializing in personalized video marketing solutions. Our platform revolutionizes the way businesses interact with their audiences by collecting interactive video and voice responses from visitors and users, providing comprehensive analysis and actionable feedback. Leveraging advanced AI-powered analytics, RecRam enhances user experience through tailored marketing tools and offers deep customer insights. Our suite of features includes seamless execution of surveys, feedback collection, and user research, empowering brands to forge stronger connections with their customers. With customizable call-to-action modes, efficient email collection, integrated calendar bookings, and extensive integration capabilities, RecRam supports marketing teams, customer experience specialists, and various industries in achieving more effective communication with their target audiences. Join us at RecRam and transform your customer engagement strategies with our enriched communication tools.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 15

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10)
- **Permissions:** 8.8/10 (Category avg: 8.6/10)
- **Question Types:** 8.8/10 (Category avg: 8.8/10)
- **Data Exporting:** 8.8/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [RecRam](https://www.g2.com/sellers/recram)
- **Year Founded:** 2022
- **HQ Location:** Muallimköy, TR
- **Twitter:** @recramcom (3 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/recram/about/ (5 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 53% Small-Business, 33% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (4 reviews)
- Ease of Use (3 reviews)
- Helpful (3 reviews)
- Ease of Recruitment (1 reviews)
- Easy Setup (1 reviews)

**Cons:**

- Access Issues (1 reviews)
- Diversity Issues (1 reviews)
- Feature Limitations (1 reviews)
- Limited Customization (1 reviews)
- Limited Features (1 reviews)

  ### 12. [Suggestar](https://www.g2.com/products/suggestar/reviews)
  Suggestar is a mobile feedback solution that allows businesses to collect opinions from their customers.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 5

**User Satisfaction Scores:**

- **Permissions:** 8.3/10 (Category avg: 8.6/10)
- **Question Types:** 7.8/10 (Category avg: 8.8/10)
- **Data Exporting:** 8.3/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Suggestar](https://www.g2.com/sellers/suggestar)
- **HQ Location:** Paris, Canada
- **Twitter:** @Suggestar (11 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 83% Small-Business, 33% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (1 reviews)
- Feedback Management (1 reviews)
- Helpful (1 reviews)

**Cons:**

- Expensive (1 reviews)
- Software Bugs (1 reviews)

  ### 13. [ViaVote](https://www.g2.com/products/viavote/reviews)
  ViaVote uses Active Feedback to continuously uncover new data, allowing teams to identify present trends while providing a means for faster and more effective response.


  **Average Rating:** 3.8/5.0
  **Total Reviews:** 5

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.9/10)
- **Permissions:** 8.3/10 (Category avg: 8.6/10)
- **Question Types:** 7.2/10 (Category avg: 8.8/10)
- **Data Exporting:** 7.2/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [ViaVote](https://www.g2.com/sellers/viavote-0c8cba66-e11e-4347-bf10-c2199ee744ec)
- **Year Founded:** 2015
- **HQ Location:** Menlo Park, US
- **LinkedIn® Page:** https://www.linkedin.com/company/viavote/ (2 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Mid-Market, 33% Enterprise


#### Pros & Cons

**Pros:**

- Customization (1 reviews)
- Ease of Use (1 reviews)
- Easy Management (1 reviews)
- Intuitive (1 reviews)
- Setup Ease (1 reviews)

**Cons:**

- Expensive (1 reviews)
- Subscription Cost (1 reviews)

  ### 14. [Wyng](https://www.g2.com/products/wyng/reviews)
  Wyng is at the forefront of B2C marketing technology, offering an AI-powered Data Capture & Engagement (DCE) Platform designed for global enterprises. Marketing teams use the Wyng platform to create digital experiences (ie. quizzes, promotions, gamified instant wins, preferences centers, and more) that engage consumers at key moments along their journey, capture valuable zero-party and first-party data, and deliver personalized promotions. By leveraging Wyng, brands can build and strengthen direct relationships with consumers, enrich their customer database, and improve marketing efficiency and agility - all while ensuring compliance with data privacy laws. Wyng serves over 250 global brands, including Disney, Estée Lauder, Sony, Tractor Supply Company, and Unilever. To learn more, visit www.wyng.com.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 27

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10)
- **Permissions:** 8.3/10 (Category avg: 8.6/10)
- **Question Types:** 7.5/10 (Category avg: 8.8/10)
- **Data Exporting:** 8.3/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Wyng](https://www.g2.com/sellers/wyng)
- **Year Founded:** 2010
- **HQ Location:** New York, NY
- **Twitter:** @wyngdotcom (6,918 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1049933 (30 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 52% Mid-Market, 26% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (3 reviews)
- Customizability (2 reviews)
- Customization (2 reviews)
- Experience (2 reviews)
- Variety (2 reviews)

**Cons:**

- Cost (1 reviews)
- Delays (1 reviews)
- Developer Dependency (1 reviews)
- Expensive (1 reviews)
- Feature Limitations (1 reviews)

  ### 15. [1Flow](https://www.g2.com/products/1flow/reviews)
  1Flow is a cutting-edge in-product user feedback platform that empowers product teams to enhance their offerings by effectively listening to their users. As a B2B SaaS startup founded in 2021 and backed by Y Combinator, 1Flow offers event-triggered in-app surveys and messaging for mobile apps, websites, and web apps. Designed with product managers, researchers, founders, success managers, and UX designers in mind, 1Flow seamlessly integrates with various platforms such as iOS, Android, React Native, Flutter, Google Tag Manager, JavaScript, and Shareable Link Surveys. This wide-ranging integration enables smooth data synchronization with popular analytics tools like Amplitude, Mixpanel, Segment, and Heap, empowering product teams to make data-driven decisions effortlessly. 1Flow's true strength lies in data-driven user targeting, leading to improved conversion and retention rates without straining developer resources. It supports multiple use cases, including NPS, CSAT, CES surveys, feature announcements, concept testing, feedback collection, bug reports, and user interviews. The platform's AI-driven capabilities make user research studies a breeze, enabling the quick generation and analysis of custom surveys based on specific goals and tones. Launching these surveys takes just 5 seconds, ensuring speedy and accurate results. What sets 1Flow apart from traditional surveys is its unparalleled ability to reach the right audience at the right time, boasting an impressive 30% average response rate and delivering valuable data within hours. In conclusion, 1Flow is an indispensable tool for any forward-thinking product team seeking to optimize user experiences, make informed decisions, and achieve unparalleled success.


  **Average Rating:** 3.4/5.0
  **Total Reviews:** 4


**Seller Details:**

- **Seller:** [1Flow](https://www.g2.com/sellers/1flow)
- **Year Founded:** 2021
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** https://www.linkedin.com/company/1flow-app/ (5 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Small-Business, 25% Mid-Market


#### Pros & Cons

**Pros:**

- Flexibility (1 reviews)
- Setup Ease (1 reviews)

**Cons:**

- Platform Issues (1 reviews)
- Poor Customer Support (1 reviews)

  ### 16. [Ask AI by Polling.com](https://www.g2.com/products/ask-ai-by-polling-com/reviews)
  Ask AI by Polling.com is an innovative research platform that leverages artificial intelligence to simulate audience responses, enabling you to gather insights without the need for real-time data collection. Whether you're conducting market research, academic studies, or exploring public opinions, our tool provides a seamless experience to ask questions and receive comprehensive data visualizations. Key Features: - AI-Simulated Responses: Generate realistic responses based on diverse demographics and behavioral patterns. - Audience Targeting: Customize the simulated audience based on specific demographics or broad criteria. - Interactive Visuals: Transform simulated data into easy-to-understand charts, graphs, and infographics. - Customizable Surveys: Design tailored questionnaires with various question types to suit your objectives. - Data Export: Easily export your data in multiple formats for further analysis or reporting. - AI-Powered Insights: Utilize artificial intelligence to identify trends, patterns, and actionable insights from your data. Use Cases: - Market Research: Explore consumer preferences and market trends to inform your business strategies. - Academic Research: Simulate data for studies, theses, or scholarly articles when real data is unavailable. - Public Opinion Analysis: Assess potential public sentiment on social, political, or economic issues. - Product Development: Predict user feedback to improve existing products or develop new ones. - Event Planning: Gauge interest and preferences to tailor events to your target audience's needs. What Sets Us Apart: - User-Friendly Interface: Intuitive design ensures that users of all technical levels can navigate and utilize the tool effectively. - Comprehensive Analytics: Advanced analytical tools provide deeper insights beyond basic data generation. Benefits: - Save Time: Streamline your research process with efficient AI-driven data generation. - Make Informed Decisions: Base your strategies on reliable simulated data and clear visualizations. - Enhance Engagement: Engage stakeholders with interactive surveys and easily digestible results. - Increase Accuracy: Reduce errors with automated data processing and AI-driven analysis.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 4

**User Satisfaction Scores:**

- **Permissions:** 10.0/10 (Category avg: 8.6/10)
- **Question Types:** 10.0/10 (Category avg: 8.8/10)
- **Data Exporting:** 9.4/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Ask AI by Polling.com](https://www.g2.com/sellers/ask-ai-by-polling-com)
- **Year Founded:** 2023
- **HQ Location:** Mission Viejo, US
- **LinkedIn® Page:** https://www.linkedin.com/company/polling (6 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Enterprise, 50% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (3 reviews)
- Efficiency (2 reviews)
- Helpful (2 reviews)
- Fun (1 reviews)
- Simple (1 reviews)

**Cons:**

- Survey Issues (2 reviews)
- Limited Options (1 reviews)

  ### 17. [AvidIntelli](https://www.g2.com/products/avidintelli/reviews)
  AvidIntelli is a web-based DIY Online Survey creation tool to develop & customize surveys using 12 questions & 9 logic types including image/video & SEC-based questions. Choose your own panel with a quota management feature or use our integrated consumer panel to get results in real-time. Easily track survey status, collect data and get quality insights.


  **Average Rating:** 3.0/5.0
  **Total Reviews:** 4

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.9/10)
- **Permissions:** 8.3/10 (Category avg: 8.6/10)
- **Question Types:** 8.3/10 (Category avg: 8.8/10)
- **Data Exporting:** 6.7/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Avidestal Technologies](https://www.g2.com/sellers/avidestal-technologies)
- **HQ Location:** Bengaluru, Karnataka
- **Twitter:** @avidestal (2 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/avidestal-technologies/ (12 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Small-Business, 50% Mid-Market


  ### 18. [e-Survey®](https://www.g2.com/products/e-survey/reviews)
  Vous aimez quand c’est simple ? Nous aussi ! Notre plateforme a été développée par des professionnels des études marketing 🔎 avec un objectif clair : être parmi les logiciels d’enquêtes les plus performants du marché, tout en restant le plus facile à prendre en main. Vous trouverez sur notre plateforme une large gamme de fonctionnalités pour vous aider à construire des questionnaires qui : ✅ respectent les exigences des spécialistes des études ✅ offrent une ergonomie et un design engageants pour les participants ✅ soient en totale conformité avec le RGPD 🔒 Et ce n’est pas tout ! Grâce à nos panels de consommateurs en France, au Royaume-Uni et en Italie, nous mettons également à votre disposition sur notre plateforme – en quelques clics - des centaines ou milliers de répondants qualifiés pour vos études. Avec e-Survey®, vous vous concentrez sur l'essentiel : la qualité de vos questionnaires et l'analyse de vos résultats 📊 Notre plateforme fait le reste !


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 4

**User Satisfaction Scores:**

- **Permissions:** 8.9/10 (Category avg: 8.6/10)
- **Question Types:** 8.9/10 (Category avg: 8.8/10)
- **Data Exporting:** 7.8/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [MIS Group](https://www.g2.com/sellers/mis-group)
- **Year Founded:** 2001
- **HQ Location:** Lille, FR
- **LinkedIn® Page:** https://www.linkedin.com/company/misgroup (63 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Small-Business, 25% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (1 reviews)
- Intuitive (1 reviews)
- Simple (1 reviews)
- User Interface (1 reviews)

**Cons:**

- Limited Options (1 reviews)

  ### 19. [Free Online Surveys](https://www.g2.com/products/free-online-surveys/reviews)
  FreeOnlineSurveys is a free tool for creating surveys, quizzes, forms, and calculators. Take advantage of advanced features that other tools hide behind paywalls, and collect up to 1000 responses per project. With GDPR-compliance built in, you can ensure your customers' data is safe without blowing your budget.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 4

**User Satisfaction Scores:**

- **Question Types:** 10.0/10 (Category avg: 8.8/10)
- **Data Exporting:** 7.5/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Free Online Surveys](https://www.g2.com/sellers/free-online-surveys)
- **HQ Location:** BRISTOL, GB
- **LinkedIn® Page:** https://www.linkedin.com/company/freeonlinesurveys/about/ (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 75% Small-Business, 25% Mid-Market


  ### 20. [Gallup Access](https://www.g2.com/products/gallup-access/reviews)
  Gallup Access is a platform that brings together everything you need to create an exceptional workplace. Develop employees to their highest potential, strengthen team culture and organically improve business outcomes using features like: • surveys that amplify the employee voice • a massive benchmarking database • advanced analytics and reporting that simplify your data • individualized learning and advice • CliftonStrengths tools for growing employee performance Surveys are just the beginning. Many surveying companies consider the survey a final step, but on Gallup Access, it’s just the beginning. After teams have completed a survey, managers and leaders are greeted with robust next steps and action items, giving them recommendations based on their unique dataset so they always know what to do next. And along with annual or semi-annual surveys, Gallup Access gives you unlimited pulse surveys, which provide in-the-moment insights into what employees are thinking and feeling. Continually capture the employee perspective with: • 400+ questions linked to organizational performance • 1B+ responses for benchmarking • availability in 55+ languages Reports and analytics turn data into insights. With robust reporting and analytics tools, Gallup Access allows you to discover the story behind your data, making complex datasets actionable. Use CliftonStrengths to help employees bring their best selves to work. Inspire dedication to your organization and improve performance by using CliftonStrengths to identify what employees do best. On Gallup Access, using tools and activities to develop strengths is just a click away. Employees can: • learn about their unique strengths using individualized reports • improve performance with on-demand learning • foster teamwork through team-based strengths tools To learn more, request a demo by clicking the button above.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 15

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.0/10 (Category avg: 8.9/10)


**Seller Details:**

- **Seller:** [Gallup](https://www.g2.com/sellers/gallup)
- **Year Founded:** 1935
- **HQ Location:** Washington, D.C.
- **Twitter:** @Gallup (98,130 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/gallup/ (2,268 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 40% Enterprise, 40% Mid-Market


#### Pros & Cons


**Cons:**

- Complexity (1 reviews)
- Learning Curve (1 reviews)
- Not Intuitive (1 reviews)
- Not User-Friendly (1 reviews)

  ### 21. [keyingress](https://www.g2.com/products/keyingress/reviews)
  keyingress is an all-in-one application that can be used for all kinds of surveys.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 4

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10)
- **Permissions:** 6.7/10 (Category avg: 8.6/10)
- **Question Types:** 6.7/10 (Category avg: 8.8/10)
- **Data Exporting:** 8.3/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [keyingress](https://www.g2.com/sellers/keyingress)
- **Year Founded:** 2004
- **HQ Location:** Hamburg, DE
- **LinkedIn® Page:** https://de.linkedin.com/company/ingress-gmbh/ (15 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 75% Mid-Market, 25% Small-Business


  ### 22. [mTraction Survey Platform](https://www.g2.com/products/mtraction-survey-platform/reviews)
  mTraction Online Survey Platform is a Low Energy Solution requiring minimal clicks. It offers a wide range of features like Fraud Detection, Question Branching, Multilingual Capabilities, Incentives & Rewards, Real-time Data Insights, Mobile-First Survey Design, and Enhanced Data Security covering PII, IM8, and OWASP compliances. Google Data Studio is used in the backend of the mTraction Survey Platform for in-depth analysis. mTraction Enterprise emphasizes Industry 4.0 Solutions.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 4


**Seller Details:**

- **Seller:** [Affle](https://www.g2.com/sellers/affle)
- **Year Founded:** 2005
- **HQ Location:** Singapore, Singapore
- **Twitter:** @affle (2,068 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/66741/ (413 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 60% Enterprise, 40% Mid-Market


  ### 23. [NativeSlides](https://www.g2.com/products/nativeslides-nativeslides/reviews)
  NativeSlides is a simple tool for collecting feedback on PowerPoint presentations. You can simply upload your presentation and build forms & surveys around it. It’s a simple and easy way to interact with your audience. Few possible uses of NativeSlides: - Presentation Feedback - Product Showcase - Market Research - Conference Feedback - Service Presentation - School Project Feedback - Demographic Research What features do we provide? - Advanced Form Editor - Dashboard & Admin Panel - PPTX and PDF files support - Email notifications - Secure File Upload - Reports section - Google Sheet integration - Slack, Discord, Google Analytics & Facebook Pixel integrations - Export data to .CSV - Tutorials and templates How to use it? - Create an account at: https://app.nativeslides.com/ - Upload your PowerPoint presentation - Build simple form or use template - Gather feedback from your users - Analyze feedback and improve 🔥 Communication is key to success. Collecting feedback from users helps you in the process of improving your service or product.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 10

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10)
- **Permissions:** 8.3/10 (Category avg: 8.6/10)
- **Question Types:** 7.2/10 (Category avg: 8.8/10)
- **Data Exporting:** 7.8/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [NativeSlides](https://www.g2.com/sellers/nativeslides)
- **HQ Location:** N/A
- **Twitter:** @NativeSlides (4 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 80% Small-Business, 10% Enterprise


  ### 24. [Nfield Online](https://www.g2.com/products/nfield-online/reviews)
  Nfield is a powerful cloud based data collection platform for professional market research organizations. It features all you need to conduct high quality, professional and secure surveys.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 4

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.9/10)
- **Permissions:** 10.0/10 (Category avg: 8.6/10)
- **Question Types:** 10.0/10 (Category avg: 8.8/10)
- **Data Exporting:** 8.3/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [NIPO Software](https://www.g2.com/sellers/nipo-software)
- **Year Founded:** 1986
- **HQ Location:** Amsterdam, NL
- **Twitter:** @niposoftware
- **LinkedIn® Page:** https://www.linkedin.com/company/nipo-software (56 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 75% Mid-Market, 25% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Creation (1 reviews)
- Ease of Use (1 reviews)
- Efficiency (1 reviews)

**Cons:**

- Complexity (1 reviews)
- Survey Issues (1 reviews)

  ### 25. [onlineumfragen.com](https://www.g2.com/products/onlineumfragen-com/reviews)
  Onlineumfragen.com is a leading partner for online surveys. Our customers create their own surveys themselves or with our support: quickly and easily. Since 2004, several million participant feedbacks per year have helped our customers to make well-founded, multi-perspective decisions, many of them for large European companies, banks, insurance companies, public institutions and universities.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 4

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10)
- **Permissions:** 10.0/10 (Category avg: 8.6/10)
- **Question Types:** 9.6/10 (Category avg: 8.8/10)
- **Data Exporting:** 9.6/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Online umfragen](https://www.g2.com/sellers/online-umfragen)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 75% Small-Business, 25% Mid-Market




## Parent Category

[Collaboration & Productivity Software](https://www.g2.com/categories/collaboration-productivity)



## Related Categories

- [Employee Engagement Software](https://www.g2.com/categories/employee-engagement)
- [Online Form Builder Software](https://www.g2.com/categories/online-form-builder)
- [User Research Tools](https://www.g2.com/categories/user-research)



---

## Buyer Guide

### What You Should Know About Survey Software

### What is Survey Software?

Survey software allows users to create various survey types to gather information. These solutions are useful across a wide range of industries and for collecting different sets of information. Businesses can gather customer feedback to inform their product development and marketing strategies. This information can also be used to develop internal employee engagement strategies. Survey software can even be used to poll constituents in a political district. That data is then used to shape campaign strategies. Mobile survey software applications have now expanded the possibilities for use. In short, survey software is a multiuse tool that is limited only by the creativity of its users during deployment.

Key Benefits of Survey Software

- Collect feedback and data efficiently
- Leverage data to develop strategy
- Gain customer insight
- Manage the survey process

### Why Use Survey Software?

Survey software has many different use cases. Businesses may use survey software to shape product development based on customer feedback, and educational institutions use survey software to assess their academic programs and employees. Corporations may use it to solicit feedback from employees, take that feedback, and use it to create an employee engagement strategy. Survey tools can be used during live events and even in the field to collect valuable data.

**Product Development —** Products, be they software products or otherwise, can always improve. Internal product teams are often extremely close to the product they’re developing, so it can be difficult to stay objective and maintain an unbiased perspective when it comes to evaluating potential areas for improvement. Survey software can be used prelaunch to help teams put together a comprehensive, customer-focused product or postlaunch to help product teams tweak the product to improve it.

**Education Program Assessment —** Academic program surveys have long been a part of university-level courses. They give students a voice that can be heard by the administration by producing teacher evaluations. Course evaluations are also given to compile feedback about the actual structure and content of the course itself. The feedback is then used to improve teacher performance and increase the amount of value students are seeing from their courses.

**Employee Feedback —** One of the use cases of survey software is gathering employee feedback. These surveys are often anonymous to solicit the most accurate, unfiltered feedback from employees. Businesses then compile the data gathered from employees during the survey and analyze it. Management and human resources teams then use the insights gained through the analysis of the data to identify employee-highlighted problem areas and put in place active strategies to improve those areas. While survey tools can be used to solicit employee feedback, employee engagement tools contain both survey features and comprehensive tools to address employee concerns and increase engagement levels.

### Who Uses Survey Software?

HR departments, educational institutions (typically universities), product teams, marketers, and researchers all use survey software. Because survey software can be used to structure and distribute surveys in a multitude of ways, the user base is extremely diverse and the use cases varied. Each group uses survey software to gather specific sets of information.

**Marketers —** Marketers use survey software to gauge customer reaction to advertisements and campaigns they produce. They also use these solutions to conduct in-depth market research, laying the groundwork for product development and marketing campaigns by seeing what their target demographic wants and needs.

**Academic Researchers —** Researchers use survey software to collect the data that drives their insights. A lot of academic research, particularly in the social sciences, is conducted using surveys, and survey software is increasingly used to carry out those surveys.

**HR Departments —** Human resources professionals use survey software to carry out employee satisfaction surveys. These surveys typically hit on things like employee happiness, the perceived availability of career advancement opportunities, company culture, and more. Tools, like the net promoter score (NPS), can be tabulated from the answers given to gauge overall employee contentment with their workplace.

**Product Teams —** Product teams can use survey software to solicit customer feedback on their product. They can ask questions about specific features, desired features, and more to improve upon their existing product. This can always be a vital tool but is particularly useful in the initial stages of development.

### Kinds of Survey Software

There are three main types of survey software: telephone, in-person, and web-based. Telephone survey software automates the process of calling people and collecting and recording their answers. Computer-assisted in-person survey software is designed to be used for in-depth answer collection when both parties, interviewer and interviewee are in the same room. There are prompts delivered via the software interface on both sides. Entirely web-based survey software is the most common type and is conducted entirely online.

### Survey Software Features

Survey software often contains, but is not limited to, the following features:

**Survey Builder —** Survey software comes with a feature, often a drag-and-drop tool, that enables users to easily build surveys within the solution. This tool allows users to craft every aspect of the survey, including the form of question, the layout of the survey, and more.

**Survey Template —** Survey solutions typically offer pre-built templates for users to save time when creating surveys. These templates will vary depending on the type of survey being constructed. For example, a survey to gather feedback for academic research will look a lot different from a market research survey put together by a marketing team.

**Multimedia Support —** Certain surveys work better when there is rich media included. Some survey solutions offer the ability to include multimedia like images, videos, and more.

**Analytics —** This feature allows users to gain insights from the data collected within the software. The analytics capabilities within survey software can range from fairly basic to quite complex, with the ability to have different types of weighting, filtering, and multivariable analysis.

**Email Distribution —** Use email to distribute survey questions. This feature may be an integration or just built in to the application itself.

**Mobility —** This feature allows users to distribute surveys via mobile devices, which is an increasingly important feature to have, as people spend more time and conduct more activity on their phones and tablets than ever before.

#### Additional Survey Software Features

**Multilingual Support —** The ability to produce surveys in multiple languages can be vital if conducting international data collection.

**White-Labeling —** This feature allows users to completely brand their surveys with their company or organization logo and feel. The fully branded survey may be helpful in raising brand awareness.

**Answer Scoring —** Survey software can calculate survey scores automatically, which is dependent on the scoring algorithm for each survey. The algorithm sets the weight of different questions to determine the final score.

**Answer Flows —** This feature handles the survey’s reaction to different answers that are given. As users go through the survey, different paths may be taken, depending on their answers to certain questions.

### Trends Related to Survey Software

There are several trends that are currently affecting the survey software market. Some of the major ones include an increase in focus on the customer experience with the product, a paradigm shift to thinking about the customer experience as a whole.

**Customer Experience Ecosystem —** Companies have begun to focus on every single customer touchpoint. Instead of just focusing on surveying for product feedback, companies will use survey tools to gain insights into how customers perceive their support and all of the other interaction points with the company. The multiuse nature of survey software will facilitate the gathering of this data.

**Real User Feedback —** This is an increasingly important aspect of solidifying trust in a customer base. Potential customers want to see real user feedback to verify a product’s qualifications. This feedback is often collected using survey software, which allows customers to air grievances or wholeheartedly endorse products. The important thing here is the transparency that real user reviews allow a company to stamp its product with.

**Multi-Channel Options —** The public is living in different portions of the digital world more and more. The increase in mobile phone usage that accompanied the proliferation of smartphones has driven an increased need for companies to reach customers at different touchpoints. Mobile versions of survey software applications are popping up everywhere, allowing users to gather data from multiple channels. Certain people still prefer phone surveys. Survey software has adapted to cover all available avenues to questioning.

**Artificial Intelligence —** The rise of AI has affected the survey industry, in addition to many others. Applications are now using machine learning to help surveyors engineer new question sets and analyze the data they receive from those they survey. The number of survey solutions that incorporate machine learning and AI in their software should continue to increase going forward.

**Personalized Questions —** Personalized question sets are the new normal. As survey solutions offer increasingly complex survey creation options, including skip logic and varied survey paths dependent on the answers to survey questions, there are more options for surveyors to engineer complicated surveys that will get them valuable data.

**Pulse Surveys —** Pulse surveys are increasing in popularity. These are extremely short surveys, often just a question long, to gauge customer satisfaction. (You may have seen these in retail stores or airports, where the question is often about how your experience was and the possible answers range from a sad face to a smiley face.) Survey software will accomodate more of these pulse surveys going forward.

### Potential Issues with Survey Software

**Subpar Answers —** This is a potential issue that can hamper the data collection process, particularly during anonymous surveys. If someone’s name is not attached to something, they might feel less of an obligation to fill out answers to the extent they otherwise might.

**Survey Question Ambiguity —** This issue is not exclusive to surveys conducted with survey software but is still something to be aware of. If a company wants to use the data gathered by their survey, it should ensure that the open-ended questions are clear and the answers can be standardized. Ambiguities in the questions can lead to bad data, which then defeats the purpose of carrying the survey out in the first place.

**Privacy —** The issue of survey data being exposed is always a concern, so organizations should take extra steps to ensure that the data they collect is being protected.

### Software and Services Related to Survey Software

Survey software often integrates with third-party solutions in [marketing software](https://www.g2.com/categories/marketing) categories.

[**CRM Software**](https://www.g2.com/categories/crm) **—** Survey solutions sometimes integrate with CRM software to provide users with survey data attached to customer profiles.

**Marketing Software —** Survey software also usually interacts with marketing software to provide marketing solutions with access to data that can help shape strategy.

### What are the best software tools for creating professional surveys?

Here are some leading software platforms for creating professional, high-quality surveys with ease:

- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) offers advanced survey templates and logic features that make it easy to design polished, professional-grade surveys.
- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research-formerly-corexm/reviews)provides enterprise-level survey capabilities with deep analytics, ideal for high-stakes research and strategic feedback.
- [Typeform](https://www.g2.com/products/typeform/reviews) creates visually engaging, conversational surveys that feel more interactive and user-friendly for respondents.
- [Jotform](https://www.g2.com/products/jotform/reviews) combines powerful form-building with customizable survey layouts to support professional branding and design flexibility.
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) delivers robust survey tools with multilingual support and analytics, perfect for global teams seeking polished insights.

### What are the most user-friendly survey software tools for small teams?

Here are some of the most user-friendly survey tools ideal for [small teams](https://www.g2.com/categories/survey/small-business) looking to gather quick, actionable insights:

- [Google Workspace (Forms)](https://www.g2.com/products/google-workspace/reviews) is easy to set up and share. Google Forms is ideal for small teams looking to create quick surveys with built-in collaboration.
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) offers a clean interface and seamless integration with Microsoft 365, making it a natural fit for small teams already using Office tools.
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) delivers conversational, mobile-friendly surveys with a minimal learning curve—perfect for small teams focused on engagement.
- [Jotform](https://www.g2.com/products/jotform/reviews) provides a drag-and-drop builder with flexible templates, enabling small teams to launch polished surveys without technical skills.
- [Typeform](https://www.g2.com/products/typeform/reviews) features a visually appealing, step-by-step format that enhances the user experience and simplifies data collection for lean teams.