Zinklar Reviews & Product Details

I’ve been working with Zinklar since 2020, and it has been an incredible asset for generating fast, intuitive insights. The platform is user-friendly, and the speed at which we can gather actionable research is impressive. Additionally, their research experts have always been helpful and supportive throughout our projects.

What I particularly appreciate is their commitment to innovation. Every year, Zinklar introduces new features and improvements, making the platform even more powerful and efficient. Their ability to stay ahead of the curve is one of the key reasons I continue to rely on them.

Overall, I’m extremely happy with Zinklar and would highly recommend it to anyone in need of a robust research tool. Review collected by and hosted on G2.com.

If you do a multicountry and multistimulus test, you can't compare all the results in one dashboard. Review collected by and hosted on G2.com.

2 things: 1. The speed to achieve reliable results and 2. The diversity of segmented panel databases they have. Review collected by and hosted on G2.com.

In some cases, it is difficult to foresee the value in "credits" that you need to invest for your survey. Although you have a preliminary estimate, it is only during the development of the study that you can see the final value. Review collected by and hosted on G2.com.

There are many things I love about Zinkar.

One of them is the speed in which results are presented. Is incredible that in about 3 - 5 hours you can achieve to review a market research, which match our needs in the company, since we have a very moving environmet.

Another is how easy is the process, since the set up to the analysis of the data. Segmentation in this tool is just crazy! Review collected by and hosted on G2.com.

Even though this is not an impediment, one thing I would love to see inside Zinklar are calculated fields, and a dashboard that I can set up so I don´t have to make presentations outside the tool. So just to present data inside. Review collected by and hosted on G2.com.

Main advantadges compared to traditional research is SPEED & DoItYourself service.

No need to wait to get results, as in 3 hours you can have figures to take right decissions when you miss user's insights.

You can develope your own forms in short time, either from scratch or based on standarized patterns (or your previous forms).

You can fine tune segmentation based on interests, not just demographic data.

You have technical assesment available. Review collected by and hosted on G2.com.

Obviously, it is more expensive but it is worth in many occasions.

For long surveys, or complex ones, it may not fit.

You need to have experience to design good forms and to read results, but you also have technical assessment available.

You need to anticipate the payment and are obliged to use the money within a limited period of time (sometimes can be short). Review collected by and hosted on G2.com.

The software works well, you can have survey results in 48 hours, and as soon as fieldwork ends you already have data processed. Client service from Zinklar are always open and happy to help me either with the quotation, or the questionnaire design, they are easy to approach and always make follow up of the project. Fast to receive results, real time dashboard Review collected by and hosted on G2.com.

not much filters in the dashboard, just the basics. Since I don't use the software that frequently, sometimes I find it difficult to play with the dashboard, to see answers in one way or another, but in general the platform diagram the answers in an easy to understand.

When I think of zinklar, I find it as a fast option to answer some tactical questions, it would be great to be able to run more complex research, even evolve it to include more research methodologies like product testing.

It would be great also to have questions template for questionnaires already in the platform according to different research methodologies: Concept Testing, Usage & attitudes, Max-Diffs, client service, shopper, etc. Specially in the concept testing I like an specific tool that is call highlighting tool, it would be great to have it in Zinklar. Review collected by and hosted on G2.com.

You have templates for different studies but you can also customize the questionnaire completely. You get results in 1 day or less for high incidence target groups. Very cost efficient tool. Review collected by and hosted on G2.com.

If you have a target group with very low incidence, the fieldwork would take longer and the cost would be higher. Review collected by and hosted on G2.com.

It is a great tool that allows for more agility and efficiency in business decision-making and strategy generation. It helps keep the consumer in mind, generate more effective communication, and, if necessary, take timely actions to ensure the desired outcome. Review collected by and hosted on G2.com.

All good. There is nothing that displeases me. Review collected by and hosted on G2.com.

The speed with which advertising evaluations can be generated and the easy handling of the tool to obtain insights on different topics. Review collected by and hosted on G2.com.

Sometimes it falls short in loading questions that have videos as answer options or in the flow of questions in the Y or O part. Review collected by and hosted on G2.com.

The fast turnaround is fantastic and the technical support is great Review collected by and hosted on G2.com.

I would like the dashboard to look more sophisticated and make it easier to review the statistical significance of results. Review collected by and hosted on G2.com.

Using Zinklar products helped us define a project in less than three hours. Definitely it´s speed! Review collected by and hosted on G2.com.

The least helpful was the lack of "visibility" of the target, since the business model in on line Review collected by and hosted on G2.com.