Sprinklr Insights is an AI-native consumer intelligence platform that gives enterprises real-time consumer, competitor, and market intelligence from 30+ channels without the noise. It unifies the core listening and intelligence workflows that includes social listening, brand monitoring, Voice of the Customer, crisis management, and competitive intelligence on a single platform, turning fragmented conversations across social, digital, news, and review sources into clear, actionable recommendations. With more than a decade of purpose-built AI for unstructured data, Sprinklr Insights helps brands understand audiences, protect reputation, and make smarter, data-backed decisions.
Key Features
Most Comprehensive Channel Coverage: Integrates 30+ social and digital channels, 400K+ media sources, and 1B+ websites and review sites, plus the ability to ingest owned data, for a full 360-degree view of customer feedback.
Social Listening: Monitor market conversations across 30+ channels, 400K+ media sources, and 1B+ websites and review sites for a full 360-degree view.
Brand Monitoring and Reputation Management: Track mentions, KPIs, sentiment, and trends, and benchmark brand perception against competitors.
Voice of the Customer: Capture feedback on products and services, spot trends, understand critical consumer needs and manage your online reputation effectively.
PR and Crisis Management: Detect reputation threats early, get real-time alerts, and route insights to the right teams for a fast response.
Sentiment Analysis: AI-powered sentiment and emotion detection across text, video, audio, and images, delivering 90%+ accurate, contextual insights.
Competitive Intelligence and Benchmarking: Compare performance, engagement, and sentiment across competitor brands to uncover gaps and differentiators.
Product and Visual Intelligence: Product Insights monitors feature requests and feedback, while Visual Insights analyzes images in conversations using AI detection.
Audience, Competitor, and Brand Analytics: Deep analytics on audiences, competitors, and brand performance, complementing content-level analytics in Social.
LLM Insights (AEO): Track and optimize how your brand appears in AI-generated answers across ChatGPT, Gemini, Perplexity, and more, with prompts built from real customer conversations and competitor benchmarking on every prompt.
Video Intelligence: Analyze video at scale with frame-level visual AI to detect logos, products, and demonstrations, decode audio and music trends, and spot emerging cultural moments and creators before they peak.
Always-on Sprinklr Copilot: Research social, digital, and news sources conversationally, with citation-backed responses that surface original posts instantly.
Built-in GenAI Automation: Automatically uncover root causes, identify next-best actions, and transform complex data, dashboards, and alerts into AI-generated summaries, while configuring advanced listening queries in seconds.
Action Across Teams on a Unified Platform: Automatically create cases from customer feedback, route insights to the right personas, and power marketing, campaign, and advertising workflows with real-time social data.
Fully Customizable Dashboards and Reports: Build custom widgets from any data source, define metrics and targets, choose visuals, and auto-refresh, share, or export at set intervals.
Recognized Leader: Named a Leader in the 2026 Gartner Magic Quadrant for Social Listening and in 2025 for Voice of the Customer Platforms.
Average Rating: 4.3/5.0
Total Reviews: 100
How Do G2 Users Rate Sprinklr Insights?
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Has the product been a good partner in doing business?: 8.1/10 (Category avg: 9.0/10)
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Attribution: 7.1/10 (Category avg: 7.9/10)
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Scalability: 8.5/10 (Category avg: 8.6/10)
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Report Customizability: 8.2/10 (Category avg: 8.1/10)
Who Is the Company Behind Sprinklr Insights?
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Seller: Sprinklr
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Year Founded: 2009
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HQ Location: New York
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Twitter: @Sprinklr
38,047 Twitter followers
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LinkedIn® Page: www.linkedin.com
9,888 employees on LinkedIn®
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Ownership: NYSE: CXM
Who Uses This Product?
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Top Industries: Marketing and Advertising, Information Technology and Services
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Company Size: 49% Large, 26% Medium
What Do G2 Reviewers Say About Sprinklr Insights?
AI-generated summary from verified user reviews
Pros
- Users love the AI-powered analytics of Sprinklr Insights, providing valuable insights and trend detection for informed decision-making.
- Users find Sprinklr Insights helpful for its powerful social listening and analytics features that streamline data gathering.
- Users appreciate the AI-driven insights of Sprinklr Insights, enhancing their decision-making with real-time analytics and customizable reporting.
- Users appreciate the AI-driven insights of Sprinklr Insights, enhancing their social listening and decision-making capabilities.
- Users appreciate the powerful analytics capabilities of Sprinklr Insights, providing in-depth insights and trend analysis across channels.
Cons
- Users find the learning curve steep, making initial setup and training time-consuming and challenging to navigate.
- Users find improvement needed in user-friendliness and feature set compared to competitors while adapting to Sprinklr Insights.
- Users find the intuitiveness issue with Sprinklr Insights challenging, especially for newcomers navigating its complex features.
- Users find the learning difficulty with Sprinklr Insights challenging, often needing extensive training to navigate its features.
- Users struggle with the limited customization options in Sprinklr Insights, finding it challenging to tailor the experience effectively.
What Are G2 Users Discussing About Sprinklr Insights?
