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Followerwonk

By Followerwonk

4.3 out of 5 stars

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Followerwonk Reviews & Product Details

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Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Perceived Cost

$$$$$

Followerwonk Media

Followerwonk Demo - Followerwonk
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Followerwonk
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Followerwonk Reviews (30)

Reviews

Followerwonk Reviews (30)

4.3
30 reviews

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Kiera E.
KE
PEAK Community Member
Small-Business (50 or fewer emp.)
"Strong audience insights and optimization opportunities"
What do you like best about Followerwonk?

I love how you can see demographic insights about your audience, as well as audiences of other brands. This is fantastic for audience research, content creation and overall digital strategy. Review collected by and hosted on G2.com.

What do you dislike about Followerwonk?

Elements of the freemium model can be frustrating, as it's not always clear what you do and don't have access to. Review collected by and hosted on G2.com.

GF
Social Media Manager
Enterprise (> 1000 emp.)
""Superb Way to Find Influencers on Twitter""
What do you like best about Followerwonk?

Convenience - Columns are anything but difficult to sort, and give the measurements I want to present a business defense to indicate C-Suites why certain individuals merit conversing with on Twitter. Review collected by and hosted on G2.com.

What do you dislike about Followerwonk?

This is a minor thing. The sending out of information is some of the time somewhat wonky, yet as long as you can utilize Excel at an essential dimension, arranging the information you need is a breeze/ Review collected by and hosted on G2.com.

Verified User in Computer Software
IC
Mid-Market (51-1000 emp.)
"Best Twitter analytics tool"
What do you like best about Followerwonk?

1. Ability to sort followers based on connection type, social authority, # of followers etc.

2. Ability to see recent unfollows so that you can do something to win them back.

3. Advanced search engine for twitter. Review collected by and hosted on G2.com.

What do you dislike about Followerwonk?

Nothing besides it's no longer part of moz subscription. I was not too happy about that. Review collected by and hosted on G2.com.

Natalie C. W.
NW
Co-Founder / Marketing Chief
Internet
Small-Business (50 or fewer emp.)
"Great Info on Who to Follow on Twitter"
What do you like best about Followerwonk?

You can search Twitter users by a variety of factors, and you can check out your competitors' followers and sort them by all sorts of characteristics. It has been an invaluable tool in growing my clients' Twitter presences. Review collected by and hosted on G2.com.

What do you dislike about Followerwonk?

I wish that I didn't have to download reports to see which users haven't been active in a certain amount of time. I'd like to be able to follow people directly from the list of live Twitter links according to whether or not they actually post on Twitter. Several times I've followed a lot of people, only to realize many of them don't tweet any more. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market (51-1000 emp.)
"Great insights into your followers but Twitter only"
What do you like best about Followerwonk?

Followerwonk helps me give context to social reporting Review collected by and hosted on G2.com.

What do you dislike about Followerwonk?

Only helpful for Twitter, would love same functionality for Facebook. Review collected by and hosted on G2.com.

Casie G.
CG
Director of Online Marketing
Internet
Small-Business (50 or fewer emp.)
"One of my favorite influencer identification toos"
What do you like best about Followerwonk?

I have been using Followerwonk for a number of years for influencer identification, content promotion planning, and content idea generation.

I really love the ability to search user bios for specific keywords, compare users, find like users, and see what each person shares.

Additionally, it's great for generating content ideas. By understanding what your audience is already sharing and what topics they tend to discuss, you can more appropriate plan your own content strategy. Review collected by and hosted on G2.com.

What do you dislike about Followerwonk?

I'm sad this is no longer going to be supported by Moz. Hopefully someone buys it. Review collected by and hosted on G2.com.

Katie H.
KH
Digital Strategist
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Followerwonk Connects You to the Right People"
What do you like best about Followerwonk?

Followerwonk is a product I use in conjunction with Moz. It helps to generate potential leads and accounts my company would be interested in following on Twitter. I like it because it puts all the information in front of me and saves me a ton of time! Review collected by and hosted on G2.com.

What do you dislike about Followerwonk?

There's not much I dislike, but if I had to choose one thing, I'd say that the layout/design isn't as intuitive as it could be. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market (51-1000 emp.)
"Decent System, great company, great idea"
What do you like best about Followerwonk?

the product is easy to use. it takes the idea of finding valuable people and connecting with them. Review collected by and hosted on G2.com.

What do you dislike about Followerwonk?

sometimes the stats do not line up one for one with other stats from on user to another. Review collected by and hosted on G2.com.

Paige G.
PG
Senior Manager, Marketing and Strategic Alliances
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Followerwonk didn't fit my needs"
What do you like best about Followerwonk?

Followerwonk can help you find targeted Twitter profiles, though if sheer bulk of followers or followings are what you're looking for, then Followerwonk is not your best option. Review collected by and hosted on G2.com.

What do you dislike about Followerwonk?

To me, Followerwonk is a more complicated and less effective Unfollowers.me. First of all, the free features are extremely limited, so it's tough to get a grasp on the software until you start a paid account. You cannot follow anyone in the app, you get a limited amount of searches, and the search capabilities are not advanced.

When using the "search bios" option, you are fed a list of profiles that have the exact keywords in their bios. No other search options exist. Even the paid account, which I tried, did not give me great results. Review collected by and hosted on G2.com.

Laura C.
LC
Sales and Marketing Manager
Renewables & Environment
Enterprise (> 1000 emp.)
"The most scalable tool for re-targeting"
What do you like best about Followerwonk?

Followerwonk is extremely user-friendly and a must-have for any marketer; paid or organic. The ability to quickly acquire new targets is streamlined by the great bio presentation setup and robust filter options. Its similar-to comparison abilities make my manual, qualified strategy much more scalable.

Also, Followerwonk visualizations are easy to duplicate and present to higher-level management that may not want the granularity. Review collected by and hosted on G2.com.

What do you dislike about Followerwonk?

Sometimes the best analytics take the most time - I've found myself waiting a full work day for reports. But it's easy to export the raw data and do it myself, so I'm not really complaining.

I also couldn't imagine starting as a large company and making this work - if the product could be retroactive I could see it helping established companies more.

Other than that, it was great for gaining early traction in tech. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Perceived Cost

$$$$$
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Followerwonk Features
Report Customizability
Report Exporting
Scalability
Competitor Analysis
Follower Analysis
Post Performance
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