Tubular Reviews & Product Details

We rely on Tubular for social media strategy. The platform has continuously improved over the past 7 years I have used it. It's hands down the most comprehensive Video Analytics tool on the market.

- Monitoring Platform competitors.

- Keeping up with Social Media Platform Trends

- Informing strategic decisions (audience, content and commercial)

- Sourcing creators for Collaborations

- Understanding our audiences

++ Love the Audience Also Watches report. It's added allot of value to a number of strategic areas.

++ Big fan of the new AI tagging taxonomy that has improved the categorisation of topics, making the platform much more accurate adding another layer of granularity.

++ Support is Excellent. Galina, our account manager, has been an exceptional support, ensuring we get the most from the platform. Listening to our challenges and feedback and coming up with creative solutions. The product team are always willing to take on feedback and work collaberatively with their clients. Review collected by and hosted on G2.com.

Analytics are limited to Video only. As a publisher of other formats we have to look elsewhere for full social coverage. However, I understand the broader coverage would likely come at a cost and video is the main focus for platforms.

Most limitations we have faced are down to social platform API limitations rather than Tubular it's self.

Alerts would be handy for significant content, creators and platform changes, allowing us to be more proactive. Review collected by and hosted on G2.com.

Using Tubular has gotten us through challenging partner requests. We've used different Tubular features to answer different questions. It takes some time to build a view that will make pulling insights easier, but once it's done, it's definitely worth the effort. That's another great thing about Tubular, you can create different custom builds to pull the data in whatever way suits your needs! Review collected by and hosted on G2.com.

For someone who is just getting into the Insights space, Tubular might be initially overwhelming. But dedicate enough time to learning the platform, and the process becomes much easier. Review collected by and hosted on G2.com.

Data and insight gathering for our clients and the people we work with in Tubular are great. Easy conversations and coordination for monthly reports. Review collected by and hosted on G2.com.

Nothing really, I do not personally use the dashboard. I mostly coordinate reports sent to clients. Review collected by and hosted on G2.com.

User-Friendly Interface: Tubular has a very intuitive and easy-to-navigate interface. It has helped me effortlessly access the features I need, which has significantly improved my experience.

Excellent Performance: I'm impressed with Tubular's performance. The smooth playback, fast loading times, and reliable streaming services have all contributed to its high score. It's apparent that a lot of effort has gone into optimising these areas.

Customer Success: Tubular’s customer service is exemplary. Their dedication to ensuring customer satisfaction has not gone unnoticed and has significantly contributed to my positive experience. Review collected by and hosted on G2.com.

Sometimes there is a Limited features depending on specific needs Review collected by and hosted on G2.com.

1) Coverage: Tubular has every single YouTube channel above 10,000 subscribers and millions of IG, TT, FB, Twitter accounts plus daily view trends for billions of videos

2) Unique metrics can't get from platforms: demographic data for all channels, channels and videos the audience also watches, topics, categories, property roll ups

3) Additional insights like what each creator's audience buys on amazon

4) Endorsed by YouTube and Meta Review collected by and hosted on G2.com.

Oddly they haven't rolled up their video-level categories and topics at the creator level

So much data is avialable in so many different ways, takes awhile to master. Can feel like a $10,000 electric keyboard with so many bells and whistles Review collected by and hosted on G2.com.

It helps me to find what is relevant in digital/social video by tracking performances, interests and channel behaviour/benchmarks. Review collected by and hosted on G2.com.

At times some of the features can be a bit limiting, e.g. only able to see watch time performance in some territories, and working on a global team I would need to explore a broken down view at times.

the spilt of the services and its features has increased, in the years I've used it, I think it would be better if they simplified the lineup and change the pricing than introduce new features under new services with different prices. Review collected by and hosted on G2.com.

Tubular provides in-depth information about creator channels and shows overlap between two creators within the same space, which is helpful for research. Review collected by and hosted on G2.com.

There still isn't accurate Instagram information and TikTok took quite a lot longer to appear on the platform when TikTok has taken off significantly and doubles in market share YoY. The feature is still incredibly limited on this platform compared to competitors. Review collected by and hosted on G2.com.

The insight we've used from Tubular has helped guide our digital content strategy, identify key genres for ROI and identify whitespace opportunities. Review collected by and hosted on G2.com.

I dislike not being able to see Watch Time data in Video Intelligence. It would be very useful if Tubular could inform me when new Creators are set up within a Property, so it's easier to track when our competitors are launching new YouTube channels or Facebook pages. It would also be great if there was a larger selection of Content Genres available to choose from in Tubular, for example 'History' does not appear in the pre-defined list Review collected by and hosted on G2.com.

I like the interest that Tubular can show about the different titles Review collected by and hosted on G2.com.

I'm not sure about the added value of Tubular data and where they come from. I would be curious to know the vision that Tubular can offer for the future Review collected by and hosted on G2.com.

Two most valuable functions I utilize heavily are: (1) Boolean search for specific topics of video content , (2) Filters on creator & audience segmentation on videos Review collected by and hosted on G2.com.

Under the 'creator' and 'video' tabs, the interface of looking at data is not as optimised to scroll and select metrics to look at. I have to rely on data exports. Review collected by and hosted on G2.com.