# Best SMS Marketing Software - Page 21

## How Many SMS Marketing Software Products Does G2 Track?

**Total Products under this Category:** 527

### Category Stats (Jul 2026)

- **Average Rating:** 4.5/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Textellent (+6.25%) - Among all products in this category, Textellent recorded the largest rating increase compared to last month

_Last updated: July 31, 2026_

## How Does G2 Rank SMS Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 92,400+ Authentic Reviews
- 527+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for SMS Marketing Software
 ![G2 Grid® for SMS Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/sms-marketing/grids.png?focus%5B%5D=88175&focus%5B%5D=43119&focus%5B%5D=19432&focus%5B%5D=18809&focus%5B%5D=10366&focus%5B%5D=18815&focus%5B%5D=124128&focus%5B%5D=22329)

Highlighted products: Attentive, Insider One, Birdeye, SlickText, Podium, Textedly, HighLevel, and Klaviyo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/sms-marketing/grids.json?focus%5B%5D=attentive&focus%5B%5D=insider-one&focus%5B%5D=birdeye&focus%5B%5D=slicktext&focus%5B%5D=podium&focus%5B%5D=textedly&focus%5B%5D=highlevel&focus%5B%5D=klaviyo)

**Sponsored**

### Twilio

Today's leading companies trust Twilio's Customer Engagement Platform (CEP) to build direct, personalized relationships with their customers everywhere in the world. Twilio enables companies to use communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1781&secure%5Bchosen_at%5D=2026-07-31T21%3A55%3A24Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=2798&secure%5Bresource_id%5D=1781&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsms-marketing%3Fpage%3D21&secure%5Btoken%5D=0641c975cedd7ef8c8a361df7ca841b7fb6c81c5e69b3ec6b21b8f63ebe0f9ea&secure%5Burl%5D=https%3A%2F%2Fwww.twilio.com%2Fproducts&secure%5Burl_type%5D=paid_promos)

### [Marketing 160](https://www.g2.com/products/marketing-160/reviews)

The Marketing 160 SMS Text platform allows businesses and organizations to easily send mass SMS/Text messages to your subscribers list from any connected device, create and send mobile coupons to your SMS/Text subscribers, send your subscribers surveys and poll questions, conduct Text to Win contests, send appointment reminders, create QR codes, manage and maintain a digital loyalty and rewards program, access numerous reporting tools, and much more! There are no monthly fees, no setup fees, and no long term commitments. Visit www.Marketing160.com for more information or to get started.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Marketing 160?

- **Automation:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Marketing 160?

- **Seller:** [Marketing 160](https://www.g2.com/sellers/marketing-160)
- **Year Founded:** 2015
- **HQ Location:** Salt Lake City, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9123b1c0453100db9d6c171c5a7500701277992ff6aec4f14cb5bb868c98d584&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarketing-160&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Marketing 160?

**["A Great Partner!"](https://www.g2.com/survey_responses/marketing-160-review-4151839)**

**Rating:** 5.0/5.0 stars

_— Dave C._

[Read full review](https://www.g2.com/survey_responses/marketing-160-review-4151839)

**["Highly Recommend Marketing 160"](https://www.g2.com/survey_responses/marketing-160-review-4141635)**

**Rating:** 5.0/5.0 stars

_— tim p._

[Read full review](https://www.g2.com/survey_responses/marketing-160-review-4141635)

### [Mobilozophy](https://www.g2.com/products/mobilozophy/reviews)

mzCONNECT is a web-based mobile marketing platform for transmission of text marketing messages, mobile coupons, punch cards, and more.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Mobilozophy?

- **Seller:** [Mobilozophy](https://www.g2.com/sellers/mobilozophy)
- **Year Founded:** 2009
- **HQ Location:** New Port Richey, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ba13eb3e80ae613c7bca3d97bcbc8abc63c9f6fbbc7f96313f12f64e4753661b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmobilozophy-llc.%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Mobilozophy?

**["Mobilozophy Review"](https://www.g2.com/survey_responses/mobilozophy-review-4977443)**

**Rating:** 4.5/5.0 stars

_— Riley W._

[Read full review](https://www.g2.com/survey_responses/mobilozophy-review-4977443)

#### What Are G2 Users Discussing About Mobilozophy?

- [What is Mobilozophy used for?](https://www.g2.com/discussions/what-is-mobilozophy-used-for)

### [Nobel SMS Platform](https://www.g2.com/products/nobel-sms-platform/reviews)

Nobel SMS Platform is a powerful, enterprise-grade messaging solution designed to help businesses connect with customers anywhere in the world — instantly, reliably, and at the best market rates. Backed by over 25 years of telecom experience and 650+ direct carrier interconnections, Nobel SMS ensures fast, secure, and compliant delivery for both transactional and promotional messages. Whether you’re sending one-time passwords, alerts, or large-scale marketing campaigns, Nobel SMS offers a flexible API, real-time analytics, and transparent pay-as-you-go pricing with no hidden fees. Our global reach, premium routing, and 24/7 expert support make Nobel SMS the trusted choice for companies seeking scalability, performance, and value in their communications.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Nobel SMS Platform?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Reporting:** 10.0/10 (Category avg: 8.4/10)
- **API Integration:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Nobel SMS Platform?

- **Seller:** [Nobel](https://www.g2.com/sellers/nobel)
- **Year Founded:** 1998
- **HQ Location:** Cheyenne, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=370f6762b916aa29bd76e21a7af84659422898577db444f57910289329f8502f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnobel-ltd%2F&secure%5Burl_type%5D=linkedin_company_website)  
117 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Nobel SMS Platform?

**["Lightning-Fast OTP delivery and smooth integration"](https://www.g2.com/survey_responses/nobel-sms-platform-review-13129794)**

**Rating:** 5.0/5.0 stars

_— Marius M._

[Read full review](https://www.g2.com/survey_responses/nobel-sms-platform-review-13129794)

### [Nudge](https://www.g2.com/products/tilli-software-india-pvt-ltd-nudge/reviews)

Nudge, a product from Tilli Software, is a cutting-edge Event-Based Customer Communication Platform that simplifies bill presentment and payment collection in real-time, thereby enhancing your business revenue. With our top-of-the-line Omni-Channel Cloud Communication system, you can connect with your customers anytime, and anywhere. At Nudge, we offer an array of intuitive and budget-friendly cloud-based communication tools that enable you to interact with your customers through their preferred channels, such as texting, emails, voice, or chats. We bring all the popular communication channels such as WhatsApp, SMS, eMail, Push Notifications, IVRS, Chatbot, and Messenger under one roof. Our user-friendly APIs can be easily integrated with your existing system, taking your customer communication to the next level. Access analytics, gain insights, add or remove features based on your changing needs, and optimize your strategies for better outcomes and drive your business forward. Our clients in Utility industry and other businesses have successfully used Nudge to derive higher conversions of call-to-action for eBill enrolments, payment agreements, program enrolments, auto-pay enrolments, and more. This tool can help businesses stay ahead of the curve by remaining on top of effective customer engagement.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Nudge?

- **Reporting:** 10.0/10 (Category avg: 8.4/10)
- **API Integration:** 10.0/10 (Category avg: 8.5/10)
- **Automation:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Nudge?

- **Seller:** [Tilli Software India](https://www.g2.com/sellers/tilli-software-india)
- **Year Founded:** 2013
- **HQ Location:** McLean Virginia, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8c0f8efb8b6369a4349f622d176e31b649c51ddb1858efb10b431778e52de62e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftilli-llc%2F&secure%5Burl_type%5D=linkedin_company_website)  
62 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Nudge?

**["Interprets to higher revenues and positive cash flow"](https://www.g2.com/survey_responses/nudge-review-10169534)**

**Rating:** 4.0/5.0 stars

_— Tezcan P._

[Read full review](https://www.g2.com/survey_responses/nudge-review-10169534)

### [Octeth](https://www.g2.com/products/octeth/reviews)

Octeth is an enterprise-grade on-premise email marketing and audience management software. Its forever free community edition gives you access to all enterprise-level features enabling you to send GDPR-compliant mass emails to up to 10,000 subscribers for free.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Octeth?

- **Seller:** [Octeth](https://www.g2.com/sellers/octeth-e978672d-db3e-42bd-82f5-b7c932fea2c4)
- **Year Founded:** 2008
- **HQ Location:** Istanbul, Turkey
- **Twitter:** @sendloop  
2,716 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7250cbdd020294f5e322ce70e65100b871b2e57803b908bcecaa9b032db0eeb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F246407%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Octeth?

**["Email configured system"](https://www.g2.com/survey_responses/octeth-review-8006012)**

**Rating:** 4.5/5.0 stars

_— Parul T._

[Read full review](https://www.g2.com/survey_responses/octeth-review-8006012)

### [PipeOne.me](https://www.g2.com/products/pipeone-me/reviews)

Customer Service CRM for the messaging era - Let your customers ask, suggest, buy and talk to you using mobile messages. Instead letting your customers waiting a long time on the phone, give them a powerful and easy way to talk to your company by texting while you enrich their profile through one-to-one relationship. Some available channels: SMS, Whatsapp, Facebook Messenger, Telegram and web chat.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate PipeOne.me?

- **Reporting:** 10.0/10 (Category avg: 8.4/10)
- **Automation:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind PipeOne.me?

- **Seller:** [PipeOne.me](https://www.g2.com/sellers/pipeone-me)
- **Year Founded:** 2018
- **HQ Location:** Distributed Company (Remote), US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e0e4c712c08a32f13d1fd5b2a91655c493690eba07792389e3b5a85879af2025&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpipeone&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of PipeOne.me?

**["Good CRM tool"](https://www.g2.com/survey_responses/pipeone-me-review-4960665)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/pipeone-me-review-4960665)

#### What Are G2 Users Discussing About PipeOne.me?

- [What is PipeOne.me used for?](https://www.g2.com/discussions/what-is-pipeone-me-used-for)

### [Powered by Text](https://www.g2.com/products/powered-by-text/reviews)

Powered By Text, offers a full-service marketing and communication consulting service. The company specializes in creating impactful connections with audiences through MMS and SMS text messaging. Their services are particularly tailored towards ministry partners, providing them with the tools and knowledge to effectively reach their goals. The company also offers solutions for those who wish to opt-out or stop receiving text messages, ensuring user convenience and privacy.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Powered by Text?

- **Seller:** [Powered by Text](https://www.g2.com/sellers/powered-by-text)
- **HQ Location:** Dallas, US
- **Twitter:** @PoweredByText  
27 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cefc803e13c70239465374381e8ab14ca88e60b53924669c2df57f596fa7f110&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpowered-by-text%2F&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®
- **Phone:** 888-470-2116

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Powered by Text?

**["Exceptional Support and Ease of Use"](https://www.g2.com/survey_responses/powered-by-text-review-12978188)**

**Rating:** 5.0/5.0 stars

_— Verified User_

[Read full review](https://www.g2.com/survey_responses/powered-by-text-review-12978188)

### [RD Station Marketing](https://www.g2.com/products/rd-station-marketing/reviews)

RD Station is a business unit of TOTVS, the largest technology company in Brazil. Within this national giant, RD Station delivers digital solutions for Marketing, Sales, and Customer Service. For decades, our ecosystem has inspired people and companies to grow, achieve their goals, and realize their ideas, with market-leading tools, extensive knowledge sharing, and partners full of insights so that each achievement reaches maximum productivity and efficiency. We are made up of people who live and breathe marketing and sales in Brazil every day, and helping you grow is what we love to do most. We do this through our multichannel solutions for Marketing Automation, Sales, Conversational Marketing, and E-commerce. All of this is further supported by a robust Partner Program with over 2,000 marketing and sales agencies and consultancies.

**Average Rating:** 4.7/5.0

**Total Reviews:** 333

#### How Do G2 Users Rate RD Station Marketing?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)

#### Who Is the Company Behind RD Station Marketing?

- **Seller:** [RD Station](https://www.g2.com/sellers/rd-station-3ba56937-8d4d-44e4-9362-601787c749ae)
- **Year Founded:** 2010
- **HQ Location:** Florianopolis, SC
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8c6ff8dfa33532c874035537678268ef73b759b9266ce82f6ae6e9e99a34994b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frd-station%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Analista de Marketing, Analista de marketing
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 61% Small, 36% Medium

#### What Do G2 Reviewers Say About RD Station Marketing?

_AI-generated summary from verified user reviews_

##### Pros

- Users find RD Station Marketing's **user-friendly interface** simplifies marketing tasks and enhances overall experience significantly.
- Users appreciate the **user-friendly interface** of RD Station Marketing, making marketing tasks easy and accessible for everyone.
- Users admire the **user-friendly email marketing tools** of RD Station, making campaign management simple and efficient.
- Users appreciate the **intuitive interface** of RD Station, making it easy for anyone to start using the platform.
- Users love the **easy creation** of campaigns with RD Station Marketing, thanks to its user-friendly and intuitive platform.

##### Cons

- Users find the **high complexity** of RD Station Marketing overwhelming, especially as their business needs grow.
- Users find the **limited customization options** of RD Station Marketing restrictive, affecting their specific requirements and personalization needs.
- Users find the **limited templates** in RD Station Marketing restrict their ability to customize for complex business needs.
- Users feel RD Station's **pricing is high** , presenting challenges for small businesses or startups with limited budgets.
- Users find the **learning curve steep** as business complexity increases, making segmentation and automation challenging.

#### What Are Recent G2 Reviews of RD Station Marketing?

**["All-in-One Marketing Funnel with Intuitive Automation and Strong Analytics"](https://www.g2.com/survey_responses/rd-station-marketing-review-12694092)**

**Rating:** 4.0/5.0 stars

_— Verified User in Oil & Energy_

[Read full review](https://www.g2.com/survey_responses/rd-station-marketing-review-12694092)

**["Automation and Emails Facilitate Lead Generation"](https://www.g2.com/survey_responses/rd-station-marketing-review-12346521)**

**Rating:** 4.5/5.0 stars

_— Robsôn B._

[Read full review](https://www.g2.com/survey_responses/rd-station-marketing-review-12346521)

### [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews)

Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty. The world’s most innovative publishers and fastest-growing ecommerce companies trust Sailthru by Marigold to help them succeed.

**Average Rating:** 4.2/5.0

**Total Reviews:** 153

#### How Do G2 Users Rate Sailthru by Marigold?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Sailthru by Marigold?

- **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global)
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @ZetaGlobal  
16,660 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=889c15a7b559a8318ba7b5379f83e230ccd77c082c1971c9b040c45186b1503b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzetaglobal%2Fposts%2F%3FfeedView%3Dall&secure%5Burl_type%5D=linkedin_company_website)  
2,991 employees on LinkedIn®
- **Ownership:** NYSE: ZETA

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager
- **Top Industries:** Publishing, Retail
- **Company Size:** 61% Medium, 21% Small

#### What Do G2 Reviewers Say About Sailthru by Marigold?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **automation capabilities** of Sailthru, enhancing engagement through sophisticated lifecycle campaigns and efficient management.
- Users value the **advanced automation features** of Sailthru, enabling tailored campaigns and improved customer engagement.
- Users value the **advanced personalization and automation** features of Sailthru, enhancing engagement through tailored customer experiences.
- Users value Sailthru's **effective personalization and automation** , enhancing customer engagement through tailored experiences across channels.
- Users value the **advanced personalization and predictive analytics** of Sailthru, enhancing engagement and tailored customer experiences.

##### Cons

- Users find the **difficult learning** curve challenging, making it hard for smaller teams to effectively use Sailthru.
- Users find the **inadequate reporting** features of Sailthru challenging, making data interpretation and navigation cumbersome.
- Users find the **steep learning curve** of Sailthru challenging, especially for smaller teams or those lacking technical support.
- Users find **limited reporting** capabilities in Sailthru, making data interpretation and analysis a challenge.
- Users find the **reporting tools cumbersome** and difficult to interpret, impacting the overall usability of Sailthru.

#### What Are Recent G2 Reviews of Sailthru by Marigold?

**["Transformative Personalization, Needs UX Enhancement"](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12452858)**

**Rating:** 4.0/5.0 stars

_— Stuessy B._

[Read full review](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12452858)

**["Advanced Personalization and Predictive Analytics That Drive Engagement"](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12381379)**

**Rating:** 4.5/5.0 stars

_— Abhishek S._

[Read full review](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12381379)

#### What Are G2 Users Discussing About Sailthru by Marigold?

- [What is Sailthru used for?](https://www.g2.com/discussions/what-is-sailthru-used-for)
- [How do you use Sailthru?](https://www.g2.com/discussions/how-do-you-use-sailthru)
- [What is cross channel campaign management?](https://www.g2.com/discussions/what-is-cross-channel-campaign-management)
- [Is CB sailthru com legit?](https://www.g2.com/discussions/is-cb-sailthru-com-legit)
- [What is sailthru?](https://www.g2.com/discussions/what-is-sailthru)

### [SalesExec](https://www.g2.com/products/salesexec/reviews)

SalesExec is a web-based sales engagement and lead management solution that helps salespeople contact and close more leads in less time. Salespeople surpass their quota by getting 40−60% more of their prospects on the phone and into a conversation. SalesExec works with SMB and enterprise clients across multiple B2C verticals and has deep experience implementing sales best practices to improve ROI from your lead follow-up process. Clients typically achieve positive ROI in 30 to 60 days by being the first to reach every prospect; with automated lead prioritization and multi-touch marketing outreach, converting more of your leads has never been easier. Main Features • Intelligent dialing and lead prioritization • Sales scripts & guided selling • Inbound call tracking and IVR • Lead capture and lead source integration • Automated text and email nurture • Real-time scoreboards, call dashboards, performance dashboards Benefits • Dedicated customer success and implementation specialist assigned to your account • Improve speed to contact, reach prospects in seconds • Omnichannel marketing outreach including text, email, and dialing • Configure the solution for multiple sales channels • Enterprise capable with development resources for best-of-breed integrations

**Average Rating:** 4.6/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate SalesExec?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind SalesExec?

- **Seller:** [ClickPoint Software](https://www.g2.com/sellers/clickpoint-software)
- **Year Founded:** 2005
- **HQ Location:** Scottsdale, AZ
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7b65d9dc1534b2e3ee1fbc21186e559b269c1571f3948771e02bf838d6811351&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1170999%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 63% Small, 26% Medium

#### What Are Recent G2 Reviews of SalesExec?

**["Excellent Software for Lead Delivery with Lead Exec"](https://www.g2.com/survey_responses/salesexec-review-5162841)**

**Rating:** 5.0/5.0 stars

_— Verified User in Legal Services_

[Read full review](https://www.g2.com/survey_responses/salesexec-review-5162841)

**["Excellent company for immediate web-lead generation and forwarding"](https://www.g2.com/survey_responses/salesexec-review-4658339)**

**Rating:** 5.0/5.0 stars

_— Bob S._

[Read full review](https://www.g2.com/survey_responses/salesexec-review-4658339)

#### What Are G2 Users Discussing About SalesExec?

- [What is ClickPoint Software used for?](https://www.g2.com/discussions/what-is-clickpoint-software-used-for)

### [Salesfire](https://www.g2.com/products/salesfire-salesfire/reviews)

Salesfire is an eCommerce tool that helps online retailers to optimise their customer journey and increase conversions. The solutions Salesfire offers include: • Data capture technology • On-Site Messaging • Email • SMS • Recommendations • Search • Salesfire AI • Digital Assistant • Visually Similar Search • Analytics Salesfire can identify more of your anonymous visitors, personalise the customer journey, and drive sales with optimised email and SMS retargeting. Offering AI-driven insights and automation, Salesfire can help you streamline your marketing costs and deliver meaningful results. With Salesfire’s data capture technology, you can collect more valuable information about your shoppers’ behaviour. Salesfire boosts your marketing opt-ins by displaying campaigns to collect email addresses and phone numbers at key points across your site. Salesfire AI then maintains an up-to-date profile of each visitor's interests and shopping behaviour, even if they return to your site anonymously or from another device. This allows you to deliver personalised experiences without relying on third-party cookies. Salesfire helps you deliver a shopping experience as unique as each customer. By capturing detailed shopper data, Salesfire AI can automatically trigger personalised email and SMS campaigns that effectively re-engage and bring your shoppers back on site. You can also tailor the on-site experience and guide your shoppers to checkout with our On-Site Messaging, Recommendations and Search solutions. With Salesfire, you can: • Grow your marketing subscribers by up to 300% • Increase your revenue by up to 9.2% with re-engagement emails • Increase your AOV by up to 37% with SMS marketing • Access in-depth insights into shopper behaviour with detailed analytics • Integrate data collected with paid channels like Google Ads to enhance their performance

**Average Rating:** 4.8/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Salesfire?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Salesfire?

- **Seller:** [Salesfire](https://www.g2.com/sellers/salesfire)
- **Year Founded:** 2017
- **HQ Location:** Middlesbrough England ,United Kingdom
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=06f5ccf3650d36d35c2c5787af9db832f85586107021abd01c519b2fbceb3749&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsalesfireuk%2F&secure%5Burl_type%5D=linkedin_company_website)  
78 employees on LinkedIn®
- **Phone:** 020 4505 9040

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Salesfire?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **helpful support** from the Salesfire team, enhancing customer insights and overall experience.
- Users rave about the **exceptional customer support** from Salesfire, highlighting their responsiveness and impressive team collaboration.
- Users value the **enhanced visibility and engagement** with customers provided by Salesfire, significantly boosting revenue and retention.
- Users value the **exceptional customer satisfaction** from Salesfire, highlighting their supportive and attentive team effortlessly enhancing their experience.
- Users value the **enhanced marketing efficiency** of Salesfire, driving significant revenue growth and customer retention.

##### Cons

- Users note that **missing features** can delay development, though they admit to being somewhat picky about it.
- Users find the analytics a bit **messy and inflated** , potentially misrepresenting performance for those less thorough in reporting.
- Users find the **analytics reporting inflated** , potentially misleading performance evaluations for those not thorough in analysis.

#### What Are Recent G2 Reviews of Salesfire?

**["Brilliant Advice."](https://www.g2.com/survey_responses/salesfire-review-11310907)**

**Rating:** 5.0/5.0 stars

_— Dan C._

[Read full review](https://www.g2.com/survey_responses/salesfire-review-11310907)

**["A Partnership That Delivers"](https://www.g2.com/survey_responses/salesfire-review-11311200)**

**Rating:** 5.0/5.0 stars

_— Richard D._

[Read full review](https://www.g2.com/survey_responses/salesfire-review-11311200)

### [Salesforce SMS.do](https://www.g2.com/products/salesforce-sms-do/reviews)

Send SMS to your leads, contacts, and accounts from your Salesforce org with ease and efficiency. SMS.do allows you to stay in touch with your customers and prospects directly from your Salesforce instance by sending them SMS and MMS messages with a few simple clicks. Salesforce does not provide its users with an in-built tool for sending text messages to their contacts. .

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Salesforce SMS.do?

- **Reporting:** 10.0/10 (Category avg: 8.4/10)
- **API Integration:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Salesforce SMS.do?

- **Seller:** [Techila Global Services](https://www.g2.com/sellers/techila-global-services)
- **Year Founded:** 2012
- **HQ Location:** Frisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ed2fcdd9358df2b70f8ffdd287da01749401e08f8bc77f2ced01be4dfd49e307&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftechila-global-services&secure%5Burl_type%5D=linkedin_company_website)  
275 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Salesforce SMS.do?

**["Salesforce user friendly tool."](https://www.g2.com/survey_responses/salesforce-sms-do-review-9008735)**

**Rating:** 4.5/5.0 stars

_— Shafaq S._

[Read full review](https://www.g2.com/survey_responses/salesforce-sms-do-review-9008735)

### [Sendbat](https://www.g2.com/products/sendbat/reviews)

Sendbat.com is your go-to platform for achieving unparalleled success in email and SMS marketing. With our powerful tools and cutting-edge AI automation, you can effortlessly convert more customers into sales and grow your business like never before.

**Average Rating:** 3.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Sendbat?

- **Reporting:** 5.0/10 (Category avg: 8.4/10)
- **API Integration:** 5.0/10 (Category avg: 8.5/10)
- **Automation:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Sendbat?

- **Seller:** [Kore.co, Inc](https://www.g2.com/sellers/kore-co-inc)
- **Year Founded:** 2023
- **HQ Location:** 5502 Monterey Dr, Frisco, Texas 75034, US
- **Twitter:** @korecompany  
330 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=02d5c4561fa60900a7d17d68b1b613ac8afcd98af8cf0159fec8b12bf5426524&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkorecoofficial%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

### [SIGMA Messaging](https://www.g2.com/products/sigma-messaging/reviews)

SIGMA messaging is an Omnichannel Messaging Platform that helps enterprises of all sizes to connect, serve and support their customers. We are a Russian-based company which was formed in 2010. Over the years we have grown to become the leading expertin A2P technologies in Russia and CIS, rapidly expanding into global market. Our business is focused enabling partners to be successful in today’s messaging market through efficiently developing reach, optimizing operations and user experience enhancing. We believe in direct relationships with our customers and partners while offering a carrier platform for world-wide message delivery. SIGMA messaging enables its customers and partners to reach, engage and manage an integrated and multi-channel notification services such as bulk and service instant messages, Viber, WhatsApp, Voice messaging and FlashCall. Our mission has always been clear: to make it easy for businesses to stay connected with their clients wherever they are. To learn more please visit our web-page: https://sigmasms.com/

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate SIGMA Messaging?

- **Reporting:** 8.3/10 (Category avg: 8.4/10)
- **API Integration:** 10.0/10 (Category avg: 8.5/10)
- **Automation:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind SIGMA Messaging?

- **Seller:** [Media Technology Ltd](https://www.g2.com/sellers/media-technology-ltd)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of SIGMA Messaging?

**["The Perfect Way To Connect and Market Your Business By Getting Intouch With Business Clients"](https://www.g2.com/survey_responses/sigma-messaging-review-5017830)**

**Rating:** 5.0/5.0 stars

_— Owen t._

[Read full review](https://www.g2.com/survey_responses/sigma-messaging-review-5017830)

#### What Are G2 Users Discussing About SIGMA Messaging?

- [What is SIGMA Messaging used for?](https://www.g2.com/discussions/what-is-sigma-messaging-used-for)

### [Sigma Voice](https://www.g2.com/products/sigma-voice/reviews)

Automated calling, also referred to as voice broadcasting, is one of the fastest and most reliable ways to deliver an important message to your contacts. Try for 14 days and dial up to 200 calls free.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Sigma Voice?

- **Seller:** [Sigma Voice](https://www.g2.com/sellers/sigma-voice)
- **Year Founded:** 2004
- **HQ Location:** Carlsbad, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7ba856e7430504c2cfb13862f3c1a589d2e97bf8bea425e270c304ae3c20f5d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsigma-voice&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Sigma Voice?

**["Communication and calling"](https://www.g2.com/survey_responses/sigma-voice-review-8632869)**

**Rating:** 4.0/5.0 stars

_— Mayank C._

[Read full review](https://www.g2.com/survey_responses/sigma-voice-review-8632869)

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[Browse SMS Marketing Themes](/categories/sms-marketing/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated July 14, 2026

SMS marketing software, also known as text message marketing, helps companies plan and execute mobile-focused marketing campaigns by sending targeted, permission-based SMS and MMS messages to customers and prospects. These tools support personalized outreach, bulk messaging, and two-way messaging to drive customer engagement and loyalty.

SMS marketing software often functions within broader omnichannel journey orchestration, using customer data to deliver coordinated and personalized customer experiences. Modern platforms leverage AI for content generation, predictive send-time optimization, behavioral segmentation, and can work with [conversational marketing software](https://www.g2.com/categories/conversational-marketing) to enable businesses to engage customers through personalized two-way messaging and automated responses.

### Core capabilities of SMS marketing software

To qualify for inclusion in the SMS Marketing category, a product must:

- Reach mobile users via SMS messaging
- Provide an opt-in opportunity for new subscribers
- Track interaction data related to each SMS campaign
- Provide analytics or insights into SMS marketing efforts

### Common use cases for SMS marketing software

- Sending promotional messages, discounts, and limited-time offers to drive immediate customer action
- Running bulk outreach campaigns to announce product launches, seasonal sales, or important updates
- Delivering personalized reminders for appointments, reservations, renewals, or order pickups
- Supporting two-way customer communication for inquiries, feedback collection, and service interactions
- Sending transactional alerts such as order confirmations, shipping updates, and payment notifications
- Managing subscriber lists, opt-ins, and segmented audience groups for targeted messaging
- Conducting quick surveys, polls, and SMS-based engagement activities to gather customer insights
- Enhancing omnichannel marketing strategies by complementing email, social, and push notifications with timely text outreach
- Re-engaging inactive customers through personalized follow-up messages or win-back campaigns

### How SMS marketing software differs from other tools

SMS marketing software focuses specifically on mobile messaging, enabling marketers to deliver timely, personalized texts at scale and support digital promotions such as polls, coupons, and surveys. While many tools integrate through APIs or appear as features within platforms like [marketing automation software](https://www.g2.com/categories/marketing-automation) or [email marketing software](https://www.g2.com/categories/email-marketing), businesses needing deeper mobile engagement may also consider mobile communication channels such as [WhatsApp marketing software](https://www.g2.com/categories/whatsapp-marketing), [RCS business messaging software](https://www.g2.com/categories/rcs-business-messaging), [push notification software](https://www.g2.com/categories/push-notification), and [mobile marketing software](https://www.g2.com/categories/mobile-marketing).

Show More

* * *

## How Do You Choose the Right SMS Marketing Software?

### What You Should Know About SMS Marketing Software

### SMS Marketing Software buying insights at a glance

[SMS marketing software](https://www.g2.com/categories/sms-marketing) enables businesses to reach customers directly through text messaging, making it one of the most immediate and high-engagement communication channels available today. As attention spans shrink and inboxes become more crowded, I’ve seen sms marketing platforms evolve into a critical part of modern marketing strategies. The best sms marketing software helps teams automate campaigns, segment audiences, and deliver timely, personalized messages that drive conversions and customer engagement. ([Source 1](https://www.g2.com/categories/sms-marketing))

In practice, businesses use sms marketing solutions for promotional campaigns, transactional alerts, appointment reminders, and customer support follow-ups. I consistently see companies adopt sms marketing software to increase response rates, improve customer communication, and create more direct engagement compared to email or social channels. As organizations scale, the best sms marketing software becomes less about sending messages and more about orchestrating multi-touch customer journeys across channels.

Buyers evaluating sms marketing platforms tend to focus on deliverability, automation capabilities, and ease of campaign management. Across the category, usability and speed to launch are key differentiators. Pricing typically depends on message volume, contact lists, and feature access, with many sms marketing companies offering usage-based or tiered pricing models.

Pricing for SMS marketing software is typically based on message volume or credits used, with many platforms offering usage-based or tiered pricing models. Costs tend to increase as businesses adopt more advanced features like automation workflows, audience segmentation, and integrations with other systems. As a result, buyers often evaluate scalability carefully, especially as contact lists expand and campaign frequency increases over time.

#### Top 5 FAQs from software buyers:

- What is the best sms marketing software for high-volume campaigns?
- How do sms marketing platforms handle compliance and opt-in management?
- Which sms marketing solutions integrate with CRM and ecommerce tools?
- How quickly can I launch campaigns using sms marketing software?
- What features define the best sms marketing software for personalization?

G2’s top-rated SMS marketing software, based on verified reviews, includes [Attentive](https://www.g2.com/products/attentive/reviews), [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews), [EZ Texting](https://www.g2.com/products/ez-texting/reviews), and [BirdEye](https://www.g2.com/products/birdeye/reviews).

### What are the top-reviewed SMS Marketing Software on G2?

These are 5 of the top-reviewed sms marketing software:

- [**Attentive**](https://www.g2.com/products/attentive/reviews)
- Number of Reviews: 1,275
- Satisfaction: 99
- Market Presence: 95
- G2 Score: 97
- [**Klaviyo**](https://www.g2.com/products/klaviyo/reviews)
- Number of Reviews: 1,298
- Satisfaction: 50
- Market Presence: 94
- G2 Score: 72
- [**EZ Texting**](https://www.g2.com/products/ez-texting/reviews)
- Number of Reviews: 725
- Satisfaction: 77
- Market Presence: 67
- G2 Score: 72
- [**BirdEye**](https://www.g2.com/products/birdeye/reviews)
- Number of Reviews: 3,900
- Satisfaction: 82
- Market Presence: 88
- G2 Score: 85
- [**Podium**](https://www.g2.com/products/podium/reviews)
- Number of Reviews: 2,066
- Satisfaction: 79
- Market Presence: 95
- G2 Score: 87

Satisfaction score reflects how happy users are with a product, based on multiple experience factors beyond star ratings. ([Source 2](https://www.g2.com/reports))

Market Presence score reflects a product’s reach and scale in the market using a combination of adoption and company data. ([Source 2](https://www.g2.com/reports))

G2 Score is the overall score used to rank products within the category, calculated from Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports))

### What I Often See in SMS Marketing Software

**Feedback Pros: What Users Consistently Appreciate**

**Easy campaign setup with intuitive dashboards and message scheduling workflows**

- _“What’s not to love? The ease of use in the drag-and-drop editor makes my weekly newsletters super easy to build. We use Klaviyo multiple times a week to check our revenue attribution and tweak our flows.Its also was easy to implement it with our current workflow. It integrates well with everything from our Shopify store to even Canva! I was worried the number of features would be overwhelming, but the UI is clean enough that you don't get lost. Plus, whenever I’ve hit a snag, customer support has been quick to point me in the right direction. Worth every penny for a growing brand.” -_ [_Angela W_](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12466313)_. Klaviyo Review_

**High message delivery rates with reliable real time customer engagement tracking**

- _“Working alongside our Customer Success Manager is an absolute pleasure. The team is extremely knowledgeable, helpful, and supportive, and they’re willing to do whatever it takes to help ensure our SMS Marketing program is successful. We also have clear, transparent conversations about product development and enhancements, including platform features as well as improvements that are specific to our program. They are a leader in the SMS industry and have provided great insight as it pertains to iOS26 privacy updates; leading to sustainable delivery and engagement rates. We also will begin using RCS Business Messaging thanks to the team's innovative updates.” -_ [_Isabella C_](https://www.g2.com/products/attentive/reviews/attentive-review-11207229)_. Attentive Review_

**Seamless integrations with crm ecommerce platforms streamline marketing automation processes**

- _“What I like most about Klaviyo is how well it connects with the rest of an e-commerce stack, especially Shopify. The integration is seamless, and it pulls in customer behavior, purchase history, and engagement data automatically. That consolidated data makes it much easier to build meaningful segments and customer journeys. The platform itself is also very intuitive. Building campaigns and automated flows is straightforward, and the flow library gives you frameworks to work with so you can quickly customize for your brand. On top of that, Klaviyo’s revenue attribution and analytics make it very clear what your emails and flows are generating, which helps you understand exactly how email is impacting store revenue.” -_ [_Dorothy N_](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12464160)_. Klaviyo Review_

**Cons: Where Many Platforms Fall Short**

**Limited message customization options restrict advanced segmentation and personalization capabilities**

- _“...Entry-level plans may have strict bulk messaging limits (such as 250 per month) with no rollover for unused credits, which can be frustrating for businesses running monthly marketing campaigns. Many reviews highlight a significant drop in support quality after the initial onboarding phase, citing long wait times to reach a human and a lack of accountability when technical issues arise. Some users were disappointed to find a lack of Yelp integration or that certain promised CRM integrations were slower or more difficult to set up than expected.” -_ [_Murgan_](https://www.g2.com/products/podium/reviews/podium-review-12192861)_. Podium Review_

**Pricing structures become expensive quickly with high volume messaging campaigns**

- _“One downside of Klaviyo is the pricing structure. You’re typically paying based on the number of active profiles in your account and your email sending volume, which can add up quickly as your list grows.”_ - [Dorothy N](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12464160). Klaviyo Review

**Occasional delays or delivery inconsistencies impact time sensitive campaign performance**

- _“What I haven't figured out how to fix yet is to send a text to known good numbers that keep bouncing (5-7x) I was once one of the bounced #s that came up when I sent out a campaign text. Somehow, about 30% of the 124 contacts I sent a text to bounced. Sent a ticket and still havent heard back.” -_ [_Lloyd A_](https://www.g2.com/products/ez-texting/reviews/ez-texting-review-11839305)_. EZ Texting Review_

### My Expert Takeaway on SMS Marketing Software in 2026

What stands out to me is how sms marketing software is increasingly being used as a core engagement channel, not just a supplemental tool. High-performing teams treat sms marketing platforms as part of a broader customer communication strategy, integrating them with email, CRM systems, and ecommerce platforms to create cohesive customer journeys.

The teams that get the most value from sms marketing solutions are those that lean into automation and segmentation. Instead of sending one-off campaigns, they build triggered workflows based on customer behavior, lifecycle stage, or purchase history. This is where the best sms marketing software clearly separates itself from more basic tools.

I also see strong adoption in industries like ecommerce, retail, and local services, where real-time communication drives immediate action. These teams prioritize fast campaign execution, reliable delivery, and clear performance tracking.

The best sms marketing software stands out when it combines speed, automation, and personalization. It is not just about sending messages. It is about creating timely, relevant interactions that drive engagement and revenue at scale.

### SMS Marketing Software FAQs

#### What is the best SMS marketing software for small businesses?

Small businesses typically prioritize ease of use, affordability, and quick setup. These platforms are commonly favored:

- [EZ Texting](https://www.g2.com/products/ez-texting/reviews) – Simple interface with fast campaign setup and strong core features.
- [SimpleTexting](https://www.g2.com/products/simpletexting/reviews) – Easy-to-use platform with solid customer support and scalability.
- [TextMagic](https://www.g2.com/products/textmagic/reviews) – Flexible pay-as-you-go pricing ideal for smaller teams.

#### What is the most reliable SMS marketing platform for retailers?

Retailers need high deliverability, segmentation, and real-time engagement. These platforms are often used in retail environments:

- [Attentive](https://www.g2.com/products/attentive/reviews) – Built for ecommerce with strong personalization and campaign performance.
- [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews) – Deep integration with ecommerce platforms and customer data.
- [Postscript](https://www.g2.com/products/postscript/reviews) – Designed specifically for Shopify stores with strong automation flows.

#### What is the best SMS marketing service with automation features?

Automation is key for scaling campaigns and customer journeys. These tools are known for strong automation capabilities:

- [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews) – Advanced segmentation and automated lifecycle messaging.
- [Attentive](https://www.g2.com/products/attentive/reviews) – Behavioral triggers and personalized messaging at scale.
- [Postscript](https://www.g2.com/products/postscript/reviews) – Automated flows tailored for ecommerce use cases.

#### What are the benefits of SMS marketing software?

SMS marketing software allows businesses to communicate directly with customers in real time, often resulting in higher open and response rates compared to other channels. It helps teams automate campaigns, send time-sensitive alerts, and personalize messaging based on customer behavior. SMS marketing platforms also improve engagement by reaching customers on devices they check frequently, making it an effective channel for promotions, reminders, and transactional updates.

#### Which software combines email and SMS marketing?

Some platforms combine both email and SMS to support multi-channel campaigns. These tools are commonly used for that purpose:

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) – Strong combined email and SMS marketing with unified customer data.
- [HubSpot](https://www.g2.com/products/hubspot-marketing-hub/reviews) – Offers integrated marketing automation across email, SMS, and CRM.
- [Omnisend](https://www.g2.com/products/omnisend/reviews) – Built for ecommerce with combined email and SMS workflows.

### Sources

1. [G2 category](https://www.g2.com/categories/sms-marketing) definition and inclusion criteria for SMS Marketing Software
2. [G2 Research Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*rm4vvy*_gcl_au*Mzc5OTIzMzA5LjE3NzEyNDk4ODQuODE3MDU4MTE5LjE3NzE3OTA0MzAuMTc3MTc5MDQyOQ..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NzI0ODg3NTckbzE2MSRnMSR0MTc3MjQ5MDQ3MCRqNjAkbDAkaDA.)(Satisfaction, Market Presence, and G2 Score definitions).

**Researched by:** [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh?_gl=1*nvv7gy*_gcl_au*Mzc5OTIzMzA5LjE3NzEyNDk4ODQuNzU1ODM0NTYzLjE3NzM4NDEyNzQuMTc3Mzg0MTI3Mw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NzM4NTI0NjYkbzE5NCRnMSR0MTc3Mzg1NDE0MyRqNTgkbDAkaDA.)

**Last Updated on:** March 19, 2026