Best SMS Marketing Software - Page 21

How Many SMS Marketing Software Products Does G2 Track?

Total Products under this Category: 609

Category Stats (Oct 2026)

  • Average Rating: 4.51/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Freshmarketer (+1.72%) - Among all products in this category, Freshmarketer recorded the largest rating increase compared to last month

Last updated: October 01, 2026

How Does G2 Rank SMS Marketing Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 94,100+ Authentic Reviews
  • 609+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for SMS Marketing Software

G2 Grid® for SMS Marketing Software plotting products by satisfaction and market presence

Highlighted products: Attentive, Insider One, Birdeye, SlickText, Braze, Textedly, Klaviyo, and Podium.

Underlying data: [Grid® JSON](https://www.g2.com/categories/sms-marketing/grids.json?focus%5B%5D=attentive&focus%5B%5D=insider-one&focus%5B%5D=birdeye&focus%5B%5D=slicktext&focus%5B%5D=braze&focus%5B%5D=textedly&focus%5B%5D=klaviyo&focus%5B%5D=podium)

Magnews

Magnews is the one-stop-shop solution for managing Customer Journey and improving Customer Value, from overall Strategy definition to single activities and campaign Execution, passing from Journey Design, in a continuous cycle of measurement and improvment. Magnews empowers marketing and sales teams to work together to acquire, convert, grow, engage and reactivate Customers and incrementing their value for the Brand.

Average Rating: 4.7/5.0

Total Reviews: 17

How Do G2 Users Rate Magnews?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Magnews?

  • Seller: MagNews
  • Year Founded: 2000
  • HQ Location: Faenza, Milano, Parigi, IT
  • LinkedIn® Page: it.linkedin.com
    29 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 59% Small, 35% Medium

What Do G2 Reviewers Say About Magnews?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the reliable data analysis of Magnews, enhancing their experience with consistent updates and ease of use.
  • Users value the reliable analytics tools of Magnews, commending their ease of use and consistent updates.
  • Users admire the reliable data analytics of Magnews, benefiting from its ease of use and regular updates.
  • Users value the easy-to-use data management of Magnews, ensuring reliable delivery and up-to-date analysis.
  • Users value the reliable delivery and data analysis of Magnews, appreciating its ease of use and frequent updates.
Cons
  • Users experience a minor bug with the customised cancellation link that can disrupt their workflow.

What Are Recent G2 Reviews of Magnews?

What Are G2 Users Discussing About Magnews?

MailUp

MailUp is a simple and scalable solution to create, automate and customize Email, SMS, and Messaging Apps marketing campaigns. Trusted by 10,000+ customers worldwide, it offers advanced automation features and best-of-breed technology for your marketing strategies. A complete solution for multichannel marketing needs: newsletters, transactional emails, subscription forms, landing pages, promotions, SMS, Messaging Apps (Facebook Messenger and Telegram), and much more! Try its drag & drop email builder, integrate your marketing stack, create automated multichannel workflows in a matter of seconds and monitor your campaign performances through in-depth reports. Italian by birth, international by vocation. Established in 2003, over the years MailUp has grown to become the market leader in Italy and to operate in over 50 countries, with 5 branches worldwide. Over 10,000 companies across the globe trust MailUp as a strategic partner for their Digital Marketing activities. MailUp offers the best infrastructure and international certifications to ensure maximum deliverability to your messages. Its powerful messaging platform is complemented by a range of tools to help your day-to-day marketing campaigns run smoothly. Its teams at the technology hubs in Cremona (Italy) and Silicon Valley are at the forefront of flexible, scalable, integrated software development.

Average Rating: 3.7/5.0

Total Reviews: 41

How Do G2 Users Rate MailUp?

  • Has the product been a good partner in doing business?: 6.4/10 (Category avg: 9.1/10)

Who Is the Company Behind MailUp?

  • Seller: Mailup
  • Year Founded: 2003
  • HQ Location: Milan, Italy
  • Twitter: @MailUp_US
    880 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    66 employees on LinkedIn®
  • Ownership: BIT:MAIL

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 51% Small, 40% Medium

What Are Recent G2 Reviews of MailUp?

What Are G2 Users Discussing About MailUp?

Markate

Personalized invoicing, estimates, scheduling, appointment reminders, work orders which can all be emailed on the field

Average Rating: 4.8/5.0

Total Reviews: 3

How Do G2 Users Rate Markate?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Markate?

  • Seller: Markate
  • Year Founded: 2015
  • HQ Location: Scottsdale, US
  • LinkedIn® Page: www.linkedin.com
    43 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Markate?

AI-generated summary from verified user reviews

Pros
  • Users find Markate to be very easy to use, enhancing daily operations and communication with clients.
  • Users appreciate the responsive customer support of Markate, ensuring timely assistance and communication with clients.
  • Users love the easy communication features of Markate, enhancing client interactions and ensuring prompt customer support.
  • Users value the email marketing capabilities of Markate, enhancing client communication and engagement.
  • Users value the real-time data from Markate, enhancing client communication and visibility on estimates.
Cons
  • Users face bugs and connectivity issues with Markate, particularly with QuickBooks, impacting invoicing and client management.
  • Users experience connection issues with QuickBooks, leading to duplicated invoices and challenges with altered invoices.
  • Users encounter connectivity issues with QuickBooks, leading to complications like duplicated invoices and client data.
  • Users experience delays due to bugs and QuickBooks connections, complicating invoice management and workflow efficiency.
  • Users often face error issues with bugs and invoice problems, but Markate strives to resolve them effectively.

What Are Recent G2 Reviews of Markate?

What Are G2 Users Discussing About Markate?

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Marketing 160

The Marketing 160 SMS Text platform allows businesses and organizations to easily send mass SMS/Text messages to your subscribers list from any connected device, create and send mobile coupons to your SMS/Text subscribers, send your subscribers surveys and poll questions, conduct Text to Win contests, send appointment reminders, create QR codes, manage and maintain a digital loyalty and rewards program, access numerous reporting tools, and much more! There are no monthly fees, no setup fees, and no long term commitments. Visit www.Marketing160.com for more information or to get started.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Marketing 160?

  • Marketing Automation: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Marketing 160?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Marketing 160?

Mobilozophy

mzCONNECT is a web-based mobile marketing platform for transmission of text marketing messages, mobile coupons, punch cards, and more.

Average Rating: 4.5/5.0

Total Reviews: 1

Who Is the Company Behind Mobilozophy?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Mobilozophy?

What Are G2 Users Discussing About Mobilozophy?

Netcapz

Netcapz is the #1 AI-powered marketing platform and an award-winning AI-powered marketing platform that transforms how businesses communicate and engage with their audience. By providing innovative solutions for bulk SMS and messaging services, Netcapz allows companies to streamline their outreach efforts through SMS, WhatsApp, and other messaging channels—all managed from a single, intuitive interface. We empower businesses to connect with their customers effectively, driving growth and fostering meaningful relationships. Our platform uses advanced artificial intelligence to optimize campaign delivery, enhance engagement, and provide actionable insights, making it an indispensable tool for modern businesses. Recognized for Excellence: Netcapz is proud to have received multiple prestigious awards, reflecting our commitment to innovation and exceptional service: Most Innovative AI-Powered SMS Marketing Solutions Provider 2025 Client Engagement Excellence Award 2025 (Australian Enterprise Awards 2025) Wyndham Business Awards 2019 Winner These accolades underscore our leadership in the industry and our dedication to helping businesses achieve their goals through cutting-edge technology. Key Features of Netcapz: Multi-Channel Messaging: Communicate seamlessly across SMS and WhatsApp, managing all your campaigns from a unified dashboard. Unlimited Messaging: Enjoy the freedom to send unlimited messages, with the flexibility to scale based on your chosen package. AI-Driven Optimization: Our advanced AI ensures your messages are delivered at the best times and in the most effective ways, maximizing engagement. Real-Time Analytics: Monitor campaign performance with detailed analytics that provide insights into delivery rates, open rates, and customer interactions. Customizable Solutions: Whether you’re a small business or a large enterprise, our scalable plans cater to your unique needs. User-Friendly Interface: Designed with simplicity in mind, our platform is easy to use, even for those new to digital marketing. Why Businesses Choose Netcapz: Netcapz is trusted by over 10,000+ active customers and is a driving force behind successful marketing campaigns worldwide. Our platform is not just a tool but a partner in business growth, delivering: Improved customer engagement through targeted, AI-optimized messaging. Greater ROI with tools that simplify communication and save time. Peace of mind with our award-winning reputation for reliability and innovation. Our Mission: At Netcapz, we aim to bridge the gap between businesses and their customers by offering smarter, faster, and more reliable communication solutions. Whether it’s through SMS, WhatsApp, or other messaging channels, our goal is to empower businesses with the tools they need to connect and succeed. Start Your Journey with Netcapz: Discover how Netcapz can elevate your marketing strategy with AI-powered solutions. Join thousands of businesses already benefiting from our platform’s capabilities. Visit netcapz.cloud to learn more and get started today!

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Netcapz?

  • API Integration: 10.0/10 (Category avg: 8.6/10)
  • Marketing Automation: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Netcapz?

  • Seller: Netcapz
  • Year Founded: 2018
  • HQ Location: N/A
  • Twitter: @netcapz
    1 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Netcapz?

AI-generated summary from verified user reviews

Pros
  • Users value the easy communication with Netcapz, noting professionalism and prompt solutions as major benefits.
  • Users value the professionalism and clear communication of Netcapz, ensuring prompt, dependable solutions.
  • Users commend the reliability of Netcapz, highlighting their professionalism and speedy delivery of solutions.
Cons
  • Users note that while the service quality is strong, they experience slow performance with response times at times.

What Are Recent G2 Reviews of Netcapz?

Nobel SMS Platform

Nobel SMS Platform is a powerful, enterprise-grade messaging solution designed to help businesses connect with customers anywhere in the world — instantly, reliably, and at the best market rates. Backed by over 25 years of telecom experience and 650+ direct carrier interconnections, Nobel SMS ensures fast, secure, and compliant delivery for both transactional and promotional messages. Whether you’re sending one-time passwords, alerts, or large-scale marketing campaigns, Nobel SMS offers a flexible API, real-time analytics, and transparent pay-as-you-go pricing with no hidden fees. Our global reach, premium routing, and 24/7 expert support make Nobel SMS the trusted choice for companies seeking scalability, performance, and value in their communications.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Nobel SMS Platform?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • Reporting: 10.0/10 (Category avg: 8.4/10)
  • API Integration: 10.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Nobel SMS Platform?

  • Seller: Nobel
  • Year Founded: 1998
  • HQ Location: Sharjah Media City, AE
  • LinkedIn® Page: www.linkedin.com
    153 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Nobel SMS Platform?

Nudge

Nudge, a product from Tilli Software, is a cutting-edge Event-Based Customer Communication Platform that simplifies bill presentment and payment collection in real-time, thereby enhancing your business revenue. With our top-of-the-line Omni-Channel Cloud Communication system, you can connect with your customers anytime, and anywhere. At Nudge, we offer an array of intuitive and budget-friendly cloud-based communication tools that enable you to interact with your customers through their preferred channels, such as texting, emails, voice, or chats. We bring all the popular communication channels such as WhatsApp, SMS, eMail, Push Notifications, IVRS, Chatbot, and Messenger under one roof. Our user-friendly APIs can be easily integrated with your existing system, taking your customer communication to the next level. Access analytics, gain insights, add or remove features based on your changing needs, and optimize your strategies for better outcomes and drive your business forward. Our clients in Utility industry and other businesses have successfully used Nudge to derive higher conversions of call-to-action for eBill enrolments, payment agreements, program enrolments, auto-pay enrolments, and more. This tool can help businesses stay ahead of the curve by remaining on top of effective customer engagement.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate Nudge?

  • Reporting: 10.0/10 (Category avg: 8.4/10)
  • API Integration: 10.0/10 (Category avg: 8.6/10)
  • Marketing Automation: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Nudge?

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of Nudge?

Octeth

Octeth is an enterprise-grade on-premise email marketing and audience management software. Its forever free community edition gives you access to all enterprise-level features enabling you to send GDPR-compliant mass emails to up to 10,000 subscribers for free.

Average Rating: 4.5/5.0

Total Reviews: 1

Who Is the Company Behind Octeth?

  • Seller: Octeth
  • Year Founded: 2008
  • HQ Location: Istanbul, Turkey
  • Twitter: @sendloop
    2,716 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Octeth?

PipeOne.me

Customer Service CRM for the messaging era - Let your customers ask, suggest, buy and talk to you using mobile messages. Instead letting your customers waiting a long time on the phone, give them a powerful and easy way to talk to your company by texting while you enrich their profile through one-to-one relationship. Some available channels: SMS, Whatsapp, Facebook Messenger, Telegram and web chat.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate PipeOne.me?

  • Reporting: 10.0/10 (Category avg: 8.4/10)
  • Marketing Automation: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind PipeOne.me?

  • Seller: PipeOne.me
  • Year Founded: 2018
  • HQ Location: Distributed Company (Remote), US
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of PipeOne.me?

What Are G2 Users Discussing About PipeOne.me?

Powered by Text

Powered By Text, offers a full-service marketing and communication consulting service. The company specializes in creating impactful connections with audiences through MMS and SMS text messaging. Their services are particularly tailored towards ministry partners, providing them with the tools and knowledge to effectively reach their goals. The company also offers solutions for those who wish to opt-out or stop receiving text messages, ensuring user convenience and privacy.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Powered by Text?

  • Seller: Powered by Text
  • HQ Location: Dallas, US
  • Twitter: @PoweredByText
    27 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    25 employees on LinkedIn®
  • Phone: 888-470-2116

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Powered by Text?

Sailthru by Marigold

Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty. The world’s most innovative publishers and fastest-growing ecommerce companies trust Sailthru by Marigold to help them succeed.

Average Rating: 4.2/5.0

Total Reviews: 153

How Do G2 Users Rate Sailthru by Marigold?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)

Who Is the Company Behind Sailthru by Marigold?

  • Seller: Zeta Global
  • Year Founded: 2007
  • HQ Location: New York, NY
  • Twitter: @ZetaGlobal
    16,660 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,116 employees on LinkedIn®
  • Ownership: NYSE: ZETA

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Publishing, Retail
  • Company Size: 61% Medium, 21% Small

What Do G2 Reviewers Say About Sailthru by Marigold?

AI-generated summary from verified user reviews

Pros
  • Users value the advanced automation of Sailthru, enhancing engagement through personalized and effective campaign management.
  • Users appreciate the advanced automation features of Sailthru, enhancing personalization and campaign management for impactful engagement.
  • Users value the advanced automation features of Sailthru, enhancing personalization and engagement for tailored campaigns.
  • Users value the advanced personalization and predictive analytics of Sailthru, enhancing customer engagement effectively.
  • Users appreciate Sailthru by Marigold for its advanced personalization and predictive analytics, enhancing engagement across channels.
Cons
  • Users find the difficult learning curve of Sailthru challenging, especially for teams lacking technical support and resources.
  • Users find Sailthru's inadequate reporting tools cumbersome and difficult to interpret, hindering data-driven decision making.
  • Users find the steep learning curve of Sailthru challenging, especially for smaller teams without technical support.
  • Users find limited reporting options difficult to navigate, impacting their ability to interpret analytics effectively.
  • Users find reporting tools cumbersome and fragmented, making it difficult to extract meaningful insights effectively.

What Are Recent G2 Reviews of Sailthru by Marigold?

What Are G2 Users Discussing About Sailthru by Marigold?

SalesExec

SalesExec is a web-based sales engagement and lead management solution that helps salespeople contact and close more leads in less time. Salespeople surpass their quota by getting 40−60% more of their prospects on the phone and into a conversation. SalesExec works with SMB and enterprise clients across multiple B2C verticals and has deep experience implementing sales best practices to improve ROI from your lead follow-up process. Clients typically achieve positive ROI in 30 to 60 days by being the first to reach every prospect; with automated lead prioritization and multi-touch marketing outreach, converting more of your leads has never been easier. Main Features • Intelligent dialing and lead prioritization • Sales scripts & guided selling • Inbound call tracking and IVR • Lead capture and lead source integration • Automated text and email nurture • Real-time scoreboards, call dashboards, performance dashboards Benefits • Dedicated customer success and implementation specialist assigned to your account • Improve speed to contact, reach prospects in seconds • Omnichannel marketing outreach including text, email, and dialing • Configure the solution for multiple sales channels • Enterprise capable with development resources for best-of-breed integrations

Average Rating: 4.6/5.0

Total Reviews: 19

How Do G2 Users Rate SalesExec?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind SalesExec?

Who Uses This Product?

  • Company Size: 63% Small, 26% Medium

What Are Recent G2 Reviews of SalesExec?

What Are G2 Users Discussing About SalesExec?

Salesfire

Salesfire is an eCommerce tool that helps online retailers to optimise their customer journey and increase conversions. The solutions Salesfire offers include: • Data capture technology • On-Site Messaging • Email • SMS • Recommendations • Search • Salesfire AI • Digital Assistant • Visually Similar Search • Analytics Salesfire can identify more of your anonymous visitors, personalise the customer journey, and drive sales with optimised email and SMS retargeting. Offering AI-driven insights and automation, Salesfire can help you streamline your marketing costs and deliver meaningful results. With Salesfire’s data capture technology, you can collect more valuable information about your shoppers’ behaviour. Salesfire boosts your marketing opt-ins by displaying campaigns to collect email addresses and phone numbers at key points across your site. Salesfire AI then maintains an up-to-date profile of each visitor's interests and shopping behaviour, even if they return to your site anonymously or from another device. This allows you to deliver personalised experiences without relying on third-party cookies. Salesfire helps you deliver a shopping experience as unique as each customer. By capturing detailed shopper data, Salesfire AI can automatically trigger personalised email and SMS campaigns that effectively re-engage and bring your shoppers back on site. You can also tailor the on-site experience and guide your shoppers to checkout with our On-Site Messaging, Recommendations and Search solutions. With Salesfire, you can: • Grow your marketing subscribers by up to 300% • Increase your revenue by up to 9.2% with re-engagement emails • Increase your AOV by up to 37% with SMS marketing • Access in-depth insights into shopper behaviour with detailed analytics • Integrate data collected with paid channels like Google Ads to enhance their performance

Average Rating: 4.8/5.0

Total Reviews: 4

How Do G2 Users Rate Salesfire?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.1/10)

Who Is the Company Behind Salesfire?

  • Seller: Salesfire
  • Year Founded: 2017
  • HQ Location: Middlesbrough, GB
  • LinkedIn® Page: www.linkedin.com
    63 employees on LinkedIn®
  • Phone: 020 4505 9040

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Salesfire?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the exceptional support from Salesfire, praising their expertise and proactive engagement in driving results.
  • Users commend the exceptional customer support of Salesfire, highlighting their expertise, proactive assistance, and effective communication.
  • Users value the enhanced customer visibility Salesfire provides, significantly boosting revenue, acquisition, and retention efforts.
  • Users rave about the outstanding customer satisfaction at Salesfire, highlighting their helpfulness and proactive communication.
  • Users value the marketing efficiency of Salesfire, enhancing customer visibility and driving significant revenue uplift.
Cons
  • Users acknowledge that features take time to develop, though they recognize this as a minor concern.
  • Users find the analytics not intuitive, leading to confusion and potential oversights in performance evaluation.
  • Users find the analytics reporting inconsistent, leading to inflated performance perceptions and potential oversight of true metrics.

What Are Recent G2 Reviews of Salesfire?

Salesforce SMS.do

Send SMS to your leads, contacts, and accounts from your Salesforce org with ease and efficiency. SMS.do allows you to stay in touch with your customers and prospects directly from your Salesforce instance by sending them SMS and MMS messages with a few simple clicks. Salesforce does not provide its users with an in-built tool for sending text messages to their contacts. .

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate Salesforce SMS.do?

  • Reporting: 10.0/10 (Category avg: 8.4/10)
  • API Integration: 10.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Salesforce SMS.do?

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Salesforce SMS.do?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated July 14, 2026