# Best SEO Tools with Keyword Research Capabilities

## How Many SEO Tools Products Does G2 Track?

**Total Products under this Category:** 877

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Alli AI (+8.41%) - Among all products in this category, Alli AI recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank SEO Tools Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 33,900+ Authentic Reviews
- 877+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for SEO Tools
 ![G2 Grid® for SEO Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/seo-tools/grids.png?focus%5B%5D=3551&focus%5B%5D=113186&focus%5B%5D=19432&focus%5B%5D=5717&focus%5B%5D=3258&focus%5B%5D=3265&focus%5B%5D=3259&focus%5B%5D=3249)

Highlighted products: Semrush, Google Search Console, Birdeye, SE Ranking, Conductor, Ahrefs, BrightEdge, and LocaliQ.

Underlying data: [Grid® JSON](https://www.g2.com/categories/seo-tools/grids.json?focus%5B%5D=semrush&focus%5B%5D=google-search-console&focus%5B%5D=birdeye&focus%5B%5D=se-ranking&focus%5B%5D=conductor&focus%5B%5D=ahrefs&focus%5B%5D=brightedge&focus%5B%5D=localiq)

**Sponsored**

### Surva.ai

Surva.ai is an AI search visibility platform that helps brands track, monitor, and improve how they appear across AI-powered search engines and AI assistants. As the search landscape shifts from traditional blue links to AI-generated answers, businesses need new tools to understand and optimize their presence in this emerging channel. Today, millions of users ask ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews for product recommendations, company comparisons, and industry advice. These AI engines pull from various sources to generate answers, but most brands have no visibility into whether they are being mentioned, recommended, or ignored. Surva.ai solves this problem by providing a unified dashboard to monitor AI search visibility across all major platforms. Key Capabilities AI Search Monitoring Track how your brand is mentioned, recommended, or missing in responses from ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. See the exact language AI engines use when describing your company, products, and services. Identify when competitors are recommended instead of you. Competitor Intelligence Understand which competitors appear in AI-generated answers for your target keywords. Compare your AI visibility against industry rivals and discover where competitors are winning mentions that you are missing. Benchmark your AI search presence and track competitive gaps over time. Keyword Tracking Monitor hundreds of industry-relevant keywords and discover which search queries trigger AI mentions of your brand. Track keyword trends, search volume, and AI visibility scores for each term. Prioritize content efforts based on high-value keywords where you are underrepresented. Citation Analysis Identify which sources and websites AI engines reference when discussing topics in your industry. Understand what content gets cited in AI answers so you can optimize your own content strategy for AI discoverability. Find link building and content partnership opportunities based on citation patterns. Visibility Scoring Receive a measurable AI visibility score for your brand and track improvements over time. Set benchmarks, monitor progress, and report on AI search performance alongside traditional SEO metrics. Understand your share of voice in AI-generated search results. Content Recommendations Get AI-powered suggestions to improve your visibility based on gaps in your current coverage. Receive actionable recommendations for new content topics, pages to optimize, and sources to target for citations. Prioritize content initiatives based on potential AI visibility impact. Who Uses Surva.ai SEO teams, content marketers, digital marketing agencies, growth teams, and founders use Surva.ai to stay ahead of the shift to AI-powered search. The platform helps marketing teams answer critical questions that traditional SEO tools cannot: Is our brand being recommended by AI? What are AI engines saying about us compared to competitors? Where are we losing visibility in AI search results? Surva.ai is built for teams that recognize AI search as a growing discovery channel and want to optimize their presence before competitors do. Whether you are managing SEO for a single brand or multiple clients, Surva.ai provides the intelligence layer needed to understand and improve visibility in the new era of AI-driven search and discovery.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=250&secure%5Bchosen_at%5D=2026-08-06T01%3A01%3A28Z&secure%5Bdisplayable_resource_id%5D=250&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=250&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1461745&secure%5Bresource_id%5D=250&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fseo-tools%2Ff%2Fkeyword-research&secure%5Btoken%5D=b3508ad86e0ac5268475837eb85d0f03a22c03075ee6babdbe58f374ece64a65&secure%5Burl%5D=https%3A%2F%2Fwww.surva.ai&secure%5Burl_type%5D=company_website)

### [Semrush](https://www.g2.com/fr/products/semrush/reviews)

Semrush, une entreprise d'Adobe, est la plateforme de visibilité de marque leader, permettant aux marketeurs de maîtriser leur présence en ligne et de créer un impact mesurable. Basé sur le jeu de données propriétaire le plus vaste de l'industrie, Semrush fournit des insights pilotés par l'IA dans les domaines du SEO, de l'optimisation de recherche agentique, du marketing de contenu, des médias payants et de la stratégie sociale. Utilisé par plus de 28 millions d'utilisateurs dans le monde – des startups en pleine croissance au Fortune 500 – Semrush offre l'intelligence concurrentielle nécessaire pour gagner en visibilité dans un paysage numérique en évolution. L'entreprise a son siège à Boston, MA, avec une présence mondiale en Amérique du Nord, en Europe et en Asie.

**Average Rating:** 4.4/5.0

**Total Reviews:** 3,919

#### How Do G2 Users Rate Semrush?

- **the product a-t-il été un bon partenaire commercial?:** 8.7/10 (Category avg: 9.0/10)
- **Audit SEO:** 9.1/10 (Category avg: 8.5/10)
- **Statistiques de contenu:** 8.5/10 (Category avg: 8.3/10)
- **Analyse des concurrents:** 9.0/10 (Category avg: 7.9/10)

#### Who Is the Company Behind Semrush?

- **Vendeur:** [Adobe](https://www.g2.com/fr/sellers/adobe)
- **Site Web de l'entreprise:** adobe.com
- **Année de fondation:** 1982
- **Emplacement du siège social:** San Jose, CA
- **Twitter:** @Adobe  
956,842 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Responsable Marketing, Responsable Marketing Digital
- **Top Industries:** Marketing et publicité, Technologie de l'information et services
- **Company Size:** 62% Small, 28% Medium

#### What Do G2 Reviewers Say About Semrush?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs adorent la **variété d'outils personnalisables** dans Semrush, améliorant leurs stratégies SEO et la performance globale de leur site web.
- Les utilisateurs trouvent que la **facilité d'utilisation** de Semrush est bénéfique, permettant une gestion SEO efficace et une intégration transparente avec les outils.
- Les utilisateurs apprécient les **informations sur les mots-clés** de Semrush, améliorant les stratégies SEO et optimisant le contenu efficacement.
- Les utilisateurs apprécient les **informations organiques complètes** et les fonctionnalités de Semrush, améliorant ainsi efficacement leurs stratégies marketing.
- Les utilisateurs apprécient le **suivi de position efficace** dans Semrush, permettant des insights stratégiques et une analyse concurrentielle pour le succès en SEO.

##### Cons

- Les utilisateurs trouvent que Semrush est **trop cher** , surtout pour les petites entreprises et les entrepreneurs individuels avec des budgets limités.
- Les utilisateurs trouvent Semrush **trop cher** , en particulier avec des coûts supplémentaires pour les fonctionnalités avancées, limitant l'accès pour les petites entreprises.
- Les utilisateurs trouvent les **coûts élevés** de Semrush difficiles, en particulier pour les petites entreprises avec des budgets limités.
- Les utilisateurs trouvent des **problèmes de tarification** dans Semrush en raison des coûts élevés et des ajouts constants qui mettent à rude épreuve les budgets.
- Les utilisateurs trouvent que la **, car les données écrasantes peuvent rendre la navigation initiale difficile.**

#### What Are Recent G2 Reviews of Semrush?

**["SEMrush : Notre centrale de référence pour le contenu axé sur le SEO/AEO qui augmente les conversions"](https://www.g2.com/fr/survey_responses/semrush-review-13129243)**

**Rating:** 5.0/5.0 stars

_— Pavel K._

[Read full review](https://www.g2.com/fr/survey_responses/semrush-review-13129243)

**["Suite de marketing fiable et moderne avec des améliorations puissantes de l'API/MCP"](https://www.g2.com/fr/survey_responses/semrush-review-13159268)**

**Rating:** 5.0/5.0 stars

_— Pasha L._

[Read full review](https://www.g2.com/fr/survey_responses/semrush-review-13159268)

#### What Are G2 Users Discussing About Semrush?

- [Comment les experts en marketing numérique utilisent-ils Semrush pour découvrir des opportunités uniques en matière de SEO et de marketing de contenu ?](https://www.g2.com/fr/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) - 2 comments, 3 upvotes
- [À quoi sert Semrush ?](https://www.g2.com/fr/discussions/what-is-semrush-used-for) - 5 comments
- [À quoi sert le Semrush Content Marketplace ?](https://www.g2.com/fr/discussions/what-is-semrush-content-marketplace-used-for)
- [À quoi sert SplitSignal ?](https://www.g2.com/fr/discussions/what-is-splitsignal-used-for)
- [Comment supprimer mon compte RingCentral ?](https://www.g2.com/fr/discussions/how-do-i-delete-my-ringcentral-account) - 2 comments

### [SE Ranking](https://www.g2.com/products/se-ranking/reviews)

Your Search Ecosystem, Finally in One Place Search has fundamentally changed. The rankings, AI-generated answers, local visibility, brand mentions, and social signals that shape your digital performance no longer operate in isolation — and your data should not either. SE Ranking gives you a connected view of your search ecosystem so you can understand what is actually driving results, adapt as the landscape shifts, and walk into stakeholder conversations with clarity rather than approximations. Ecosystem-Level Insights Across Every Channel That Matters Your core SEO workflow is here: keyword research, technical site audits, backlink analysis, competitive intelligence, local SEO, and content marketing tools — accurate and built for teams that depend on them to make decisions, not just to report metrics. But where SE Ranking goes further is in connecting those SEO foundations to the wider channels now shaping your brand visibility. Your GA4 data flows in without friction, adding traffic context and user behavior data to how you read search and AI visibility signals — so you are not interpreting ranking movements in isolation from what is actually happening to your audience. SE Visible, an extension of SE Ranking, lets you look at that same data from a different perspective by adding brand and AI search visibility as an additional layer. Planable completes the picture on the content side with a collaborative social media management environment where teams plan, schedule, approve & publish across channels with multi approval workflows, and content calendar tools built for the way teams actually work. Together, these layers of data allow you to draw the kind of cross-channel correlations your leadership and clients are starting to ask for by name — and to see them in concrete terms. When your brand mentions in LLMs increase, does branded search traffic follow? Does social engagement move with your AI visibility? Those are the questions that separate LLM visibility that has genuine business impact from visibility that is simply vanity. SE Ranking gives you the data correlation layer to tell the difference, and to communicate that difference to the stakeholders who need to act on it. A Platform That Grows as Your Work Grows As AI reshapes how your audience finds you, your visibility tracking keeps pace. The AI Search Toolkit tracks your brand and domain visibility across AI Overviews, AI Mode, ChatGPT, Perplexity, and Gemini. You can benchmark against competitors, follow how your share of visibility shifts over time, and set up daily tracking to catch changes as they happen — not after the fact. When your workflows move beyond dashboards, the SE Ranking API moves with you — feeding your custom reporting pipelines, your BI environment, and whatever data infrastructure your team has built. And as AI-powered workflows become more central to how modern marketing teams operate, MCP (Model Context Protocol) support means your live keyword, backlink, competitor, and LLM visibility data is available directly inside AI assistants like ChatGPT, Claude, and Gemini — without manual export steps in between. The underlying datasets and algorithms are continuously refined. What you are looking at reflects the real and current state of search, not a lagging approximation. The Infrastructure to Navigate Complexity — and Prove Value of Your Work The hardest part of marketing in this environment is not just doing the work. It is making the complexity legible to the people who need to act on it — clients, executives, and boards who want to understand what LLM visibility is actually worth and where the ROI lies. SE Ranking gives you the reporting infrastructure to answer those questions with data rather than assertions. Your performance reviews become faster to run and easier to defend. Your strategic recommendations connect search and AI visibility to business outcomes, not just traffic numbers. White Label reporting, collaborative project management, and the Agency Pack's extended client seat and reporting capabilities give your operational foundation room to scale without scaling your overhead at the same rate. The search ecosystem is more complex than it has ever been. SE Ranking — together with SE Visible and Planable — is the platform that makes it legible, connected, and actionable, built for the teams responsible for making sense of it.

**Average Rating:** 4.7/5.0

**Total Reviews:** 1,506

#### How Do G2 Users Rate SE Ranking?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **SEO Auditing:** 9.3/10 (Category avg: 8.5/10)
- **Content Insights:** 8.4/10 (Category avg: 8.3/10)
- **Competitor Analysis:** 9.0/10 (Category avg: 7.9/10)

#### Who Is the Company Behind SE Ranking?

- **Seller:** [SE Ranking](https://www.g2.com/sellers/se-ranking)
- **Company Website:** seranking.com
- **Year Founded:** 2012
- **HQ Location:** Palo Alto, CA
- **Twitter:** @SERanking  
10,769 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=37730a73ef6cd80db088d646d0e417510684dd220f2ea0aba94f767fa6326ce8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fse-ranking%2F&secure%5Burl_type%5D=linkedin_company_website)  
238 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 87% Small, 10% Medium

#### What Do G2 Reviewers Say About SE Ranking?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **user-friendly interface** of SE Ranking, making data tracking and integration effortless.
- Users value the **comprehensive one-stop solution** SE Ranking offers for all their SEO reporting needs.
- Users appreciate the **efficient keyword research** and AI tracking capabilities of SE Ranking, enhancing their SEO strategies.
- Users praise the **effective rank tracking** of SE Ranking, noting its user-friendly interface and comprehensive analysis tools.
- Users value the **one-stop SEO solution** of SE Ranking, finding it essential for quality agency operations.

##### Cons

- Users find the **limited features** of SE Ranking lacking, especially in mobile accessibility and localized keyword research.
- Users find SE Ranking **expensive** due to subscription limits, upselling tactics, and unfavorable currency exchange rates.
- Users note **usage limits on features** based on subscription plans, which restricts handling of larger SEO projects.
- Users find the **learning curve steep** , as navigation can be confusing and tools overwhelming initially.
- Users feel the **high costs** of SE Ranking, citing aggressive pricing and numerous additional paid features as burdensome.

#### What Are Recent G2 Reviews of SE Ranking?

**["A practical way to monitor our visibility across AI-powered search"](https://www.g2.com/survey_responses/se-ranking-review-13217023)**

**Rating:** 4.5/5.0 stars

_— Elena C._

[Read full review](https://www.g2.com/survey_responses/se-ranking-review-13217023)

**["Brand Mention Tracking provides valuable insight into AI-driven brand discovery"](https://www.g2.com/survey_responses/se-ranking-review-13216813)**

**Rating:** 5.0/5.0 stars

_— Harshit G._

[Read full review](https://www.g2.com/survey_responses/se-ranking-review-13216813)

#### What Are G2 Users Discussing About SE Ranking?

- [What is SE Ranking used for?](https://www.g2.com/discussions/what-is-se-ranking-used-for) - 4 comments, 10 upvotes

### [Conductor](https://www.g2.com/products/conductor/reviews)

Conductor is the only end-to-end, enterprise AEO platform built on the industry’s most complete data engine. Conductor is built for the new era of search—helping brands maximize visibility across AI and traditional search engines, power the full content lifecycle from insight to creation to measurement, and protect site health with 24/7 monitoring. The unified platform connects every data signal and delivers prioritized, actionable insights across AEO/SEO, content, and technical health, giving teams a single source of truth to optimize for growth in AI search surfaces. Conductor was named a Leader in the 2025 Forrester Wave—achieving the highest scores possible in AI-integrated SEO—and was SoftwareReviews’ Gold Medalist in the 2024 Search Engine Optimization Data Quadrant for the fourth consecutive year. Conductor’s customers include Citi, Airbnb, e.l.f Cosmetics, and FedEx.

**Average Rating:** 4.5/5.0

**Total Reviews:** 758

#### How Do G2 Users Rate Conductor?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **SEO Auditing:** 8.9/10 (Category avg: 8.5/10)
- **Content Insights:** 8.8/10 (Category avg: 8.3/10)
- **Competitor Analysis:** 8.6/10 (Category avg: 7.9/10)

#### Who Is the Company Behind Conductor?

- **Seller:** [Conductor](https://www.g2.com/sellers/conductor)
- **Company Website:** www.conductor.com
- **Year Founded:** 2008
- **HQ Location:** New York
- **Twitter:** @Conductor  
41,356 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=88f11b63bfce7030e88f7a1ec02fd38c5d442f6f6cdf36cdb66dde2a76c58274&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F76031%2F&secure%5Burl_type%5D=linkedin_company_website)  
539 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** SEO Manager, SEO Specialist
- **Top Industries:** Marketing and Advertising, Consumer Services
- **Company Size:** 37% Large, 31% Small

#### What Do G2 Reviewers Say About Conductor?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Conductor to be **easy to use** , especially new users, enhancing their SEO and keyword tracking experiences.
- Users appreciate the **wide range of functions** and excellent support from Conductor, enhancing SEO and user experience.
- Users praise Conductor for its **ease of use and AI-driven SEO optimization** , greatly enhancing content creation and collaboration.
- Users find Conductor **easy to use** and appreciate its helpful chat support and accessible training resources.
- Users value the **excellent keyword tracking** of Conductor, enhancing insights and enabling actionable results effortlessly.

##### Cons

- Users find the **learning curve steep** , requiring time and effort to master Conductor's complex features and functionalities.
- Users feel Conductor has **limited features** , especially in AI capabilities, affecting overall functionality and user experience.
- Users find the **learning difficulty** of Conductor challenging, requiring time and effort to master its features.
- Users note a **lack of features** in Conductor, especially regarding live data updates and comprehensive reporting.
- Users note the need for **improved reporting** , citing limited customization and navigation challenges within the app.

#### What Are Recent G2 Reviews of Conductor?

**["Content Optimization Made Easy with Conductor"](https://www.g2.com/survey_responses/conductor-review-12933948)**

**Rating:** 5.0/5.0 stars

_— saurav k._

[Read full review](https://www.g2.com/survey_responses/conductor-review-12933948)

**["Comprehensive AI Search Performance Insights for Enterprise SEO Orgs"](https://www.g2.com/survey_responses/conductor-review-12569281)**

**Rating:** 4.5/5.0 stars

_— Alva C._

[Read full review](https://www.g2.com/survey_responses/conductor-review-12569281)

#### What Are G2 Users Discussing About Conductor?

- [What is ContentKing used for?](https://www.g2.com/discussions/what-is-contentking-used-for)

### [Ahrefs](https://www.g2.com/products/ahrefs/reviews)

Ahrefs is a leading AI marketing platform powered by big data that helps marketers run search engine optimization, AI search, pay-per-click, content marketing, website auditing, and competitive research campaigns that drive impact. Whether you're making day-to-day decisions or defining your long-term digital strategy, Ahrefs delivers real-time insights that help you grow your brand's visibility and claim market share. Ahrefs in numbers: - #1 most active web crawler in the SEO industry and #2 worldwide (after Google) - #35 fastest supercomputer worldwide (Yep1) - Over 35 trillion external backlinks, the freshest backlink index in the industry - Over 110 billion keywords, and 28.7 billion have positive search volumes - Yep.com: our own privacy-first search engine

**Average Rating:** 4.5/5.0

**Total Reviews:** 668

#### How Do G2 Users Rate Ahrefs?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **SEO Auditing:** 8.8/10 (Category avg: 8.5/10)
- **Content Insights:** 8.2/10 (Category avg: 8.3/10)
- **Competitor Analysis:** 9.1/10 (Category avg: 7.9/10)

#### Who Is the Company Behind Ahrefs?

- **Seller:** [Ahrefs](https://www.g2.com/sellers/ahrefs)
- **Company Website:** ahrefs.com
- **Year Founded:** 2010
- **HQ Location:** Singapore
- **Twitter:** @ahrefs  
171,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3a38dc8f2899e6fc2ecec3baf4be5ffb74f40ec449fcd68c9debdda2ae58dee9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fahrefs%2F&secure%5Burl_type%5D=linkedin_company_website)  
200 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder, Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 62% Small, 30% Medium

#### What Do G2 Reviewers Say About Ahrefs?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **intuitive interface** of Ahrefs, making complex SEO tasks accessible even for beginners.
- Users value Ahrefs' **keyword research tools** for providing crucial metrics and detailed insights into search performance.
- Users value the **comprehensive toolset** of Ahrefs, benefiting from its extensive features and regular innovations.
- Users appreciate the **accurate and powerful SEO data** provided by Ahrefs, simplifying competitor analysis and optimizing strategies.
- Users value the **ease of use in backlink analysis** , enabling effective competitor insights and strategic link building.

##### Cons

- Users find Ahrefs to be **expensive** , especially for individuals and small businesses needing comprehensive SEO tools.
- Users find the **high costs** of Ahrefs to be a significant drawback, particularly for individuals and small businesses.
- Users express concerns over **inaccuracy of AI tools** in Ahrefs, finding them unreliable for optimizing search strategies.
- Users find Ahrefs to have **limited features** like no local SEO tools or bulk SERP rank checks.
- Users find **inaccurate data** problematic, affecting trust and decision-making in their SEO strategies with Ahrefs.

#### What Are Recent G2 Reviews of Ahrefs?

**["Free Plan Offers Comprehensive SEO Tracking & Site Auditing"](https://www.g2.com/survey_responses/ahrefs-review-12858161)**

**Rating:** 4.5/5.0 stars

_— Satya V._

[Read full review](https://www.g2.com/survey_responses/ahrefs-review-12858161)

**["Comprehensive Free Ahrefs Dashboards for Powerful Site Overviews"](https://www.g2.com/survey_responses/ahrefs-review-12829742)**

**Rating:** 5.0/5.0 stars

_— Oliver H._

[Read full review](https://www.g2.com/survey_responses/ahrefs-review-12829742)

#### What Are G2 Users Discussing About Ahrefs?

- [Is Ahrefs Still Worth It in 2025? A Look at G2 User Sentiment](https://www.g2.com/discussions/is-ahrefs-still-worth-it-in-2025-a-look-at-g2-user-sentiment) - 3 comments, 10 upvotes
- [What is Ahrefs used for?](https://www.g2.com/discussions/ahrefs-what-is-ahrefs-used-for) - 5 comments, 1 upvote
- [Can I use Ahrefs for free?](https://www.g2.com/discussions/can-i-use-ahrefs-for-free) - 6 comments, 1 upvote
- [Is Ahrefs worth the money?](https://www.g2.com/discussions/is-ahrefs-worth-the-money) - 5 comments, 1 upvote
- [What is Ahrefs used for?](https://www.g2.com/discussions/what-is-ahrefs-used-for) - 1 comment, 1 upvote

### [BrightEdge](https://www.g2.com/fr/products/brightedge/reviews)

BrightEdge, le leader mondial de la recherche organique d'entreprise et de la performance de contenu, permet aux marketeurs de transformer le contenu en ligne en résultats commerciaux, tels que le trafic, les conversions et les revenus. La plateforme BrightEdge est alimentée par un moteur d'apprentissage profond sophistiqué et est la seule entreprise capable de mesurer en temps réel l'engagement du contenu à l'échelle du web sur tous les canaux numériques, y compris la recherche, les réseaux sociaux et le mobile. Les milliers de clients d'entreprise de BrightEdge incluent des marques mondiales et 64 des Fortune 100 ainsi que 9 des 10 principales agences numériques mondiales. L'entreprise a une présence mondiale en Amérique du Nord, APAC, LATAM et EMEA et a son siège à Foster City, Californie. La technologie de niveau entreprise de BrightEdge réunit l'intelligence commerciale et de recherche pour alimenter la performance numérique. BrightEdge aide les marketeurs à découvrir de nouvelles opportunités de recherche et numériques et à comprendre l'expérience client dans les moindres détails, à la fois macro et micro.

**Average Rating:** 4.4/5.0

**Total Reviews:** 832

#### How Do G2 Users Rate BrightEdge?

- **the product a-t-il été un bon partenaire commercial?:** 9.1/10 (Category avg: 9.0/10)
- **Audit SEO:** 8.7/10 (Category avg: 8.5/10)
- **Statistiques de contenu:** 8.8/10 (Category avg: 8.3/10)
- **Analyse des concurrents:** 8.7/10 (Category avg: 7.9/10)

#### Who Is the Company Behind BrightEdge?

- **Vendeur:** [BrightEdge](https://www.g2.com/fr/sellers/brightedge)
- **Site Web de l'entreprise:** www.brightedge.com
- **Année de fondation:** 2007
- **Emplacement du siège social:** Foster City, CA
- **Twitter:** @brightedge  
19,190 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2332ef87e9dfa614e3cfe300cb195e8c74ab3296cab9bcba607ac92dec378898&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1279563%2F&secure%5Burl_type%5D=linkedin_company_website)  
627 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Responsable Marketing Digital, Spécialiste SEO
- **Top Industries:** Marketing et publicité, Détail
- **Company Size:** 39% Medium, 39% Large

#### What Do G2 Reviewers Say About BrightEdge?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs apprécient les **fonctionnalités d'IA de pointe** de BrightEdge, qui améliorent l'optimisation du contenu et favorisent le succès en SEO.
- Les utilisateurs apprécient les **informations précieuses** de BrightEdge, qui permettent de prendre des décisions stratégiques et d'assurer la compétitivité dans un paysage de recherche dynamique.
- Les utilisateurs apprécient les **outils de pointe** de BrightEdge pour améliorer la performance SEO et l'analyse des concurrents de manière efficace.
- Les utilisateurs trouvent le **soutien à la création de contenu** de BrightEdge inestimable, améliorant les stratégies de mots-clés et augmentant efficacement le trafic web.
- Les utilisateurs soulignent la **facilité d'utilisation** de BrightEdge, louant son intégration et sa plateforme intuitive pour le marketing numérique.

##### Cons

- Les utilisateurs trouvent la **, nécessitant plusieurs mois pour la maîtriser et plus de soutien pédagogique.**
- Les utilisateurs trouvent que le **chargement lent** de BrightEdge peut être frustrant, bien qu'il offre des données et des fonctionnalités précieuses.
- Les utilisateurs trouvent les **fonctionnalités limitées** de BrightEdge frustrantes, surtout en ce qui concerne le volume de mots-clés et les capacités d'automatisation.
- Les utilisateurs trouvent que la **surcharge de données** de BrightEdge peut être accablante, surtout pour ceux qui sont nouveaux dans le SEO.
- Les utilisateurs trouvent les **coûts élevés** de BrightEdge difficiles, surtout pour ceux qui ont des budgets limités.

#### What Are Recent G2 Reviews of BrightEdge?

**["Recherche de mots-clés multi-pays facile avec un excellent support client"](https://www.g2.com/fr/survey_responses/brightedge-review-13149838)**

**Rating:** 4.5/5.0 stars

_— Utilisateur vérifié à Fabrication électrique/électronique_

[Read full review](https://www.g2.com/fr/survey_responses/brightedge-review-13149838)

**["Suivi SEO d'entreprise puissant avec des insights exploitables"](https://www.g2.com/fr/survey_responses/brightedge-review-12760976)**

**Rating:** 4.0/5.0 stars

_— Smit D._

[Read full review](https://www.g2.com/fr/survey_responses/brightedge-review-12760976)

#### What Are G2 Users Discussing About BrightEdge?

- [What is BrightEdge used for?](https://www.g2.com/fr/discussions/what-is-brightedge-used-for) - 1 comment

### [Similarweb](https://www.g2.com/products/similarweb/reviews)

At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketing channels to Gen AI visibility, to large-scale data insights. With Similarweb, you gain access to: - Extensive Data Coverage: Explore over 1 billion websites, 8 million apps, and 3 million brands. - Real-Time Insights: Stay ahead with real-time data on 5 billion search terms, 250 million display ads, and 10 billion content pages. - Global Reach: Analyze and understand markets across 190 countries and 210 industries. Trusted by industry leaders ranging from startups to Fortune 500 companies, Similarweb is the choice for thousands of businesses seeking a competitive edge and sustainable growth.

**Average Rating:** 4.4/5.0

**Total Reviews:** 1,163

#### How Do G2 Users Rate Similarweb?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10)
- **SEO Auditing:** 8.2/10 (Category avg: 8.5/10)
- **Content Insights:** 8.1/10 (Category avg: 8.3/10)
- **Competitor Analysis:** 9.1/10 (Category avg: 7.9/10)

#### Who Is the Company Behind Similarweb?

- **Seller:** [Similarweb](https://www.g2.com/sellers/similarweb)
- **Company Website:** www.similarweb.com
- **Year Founded:** 2007
- **HQ Location:** New York
- **Twitter:** @Similarweb  
62,619 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=31af9b871eedcbd8d9cdd5615745e7871f1214ea5f4b818f1b797e75dde89b94&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F429838%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,256 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Manager, Account Executive
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 40% Medium, 32% Large

#### What Do G2 Reviewers Say About Similarweb?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Similarweb, finding it intuitive for comprehensive market analysis and tracking.
- Users find **AI-driven insights** from Similarweb invaluable for identifying growth opportunities and refining market strategies.
- Users find Similarweb's **traffic analysis capabilities** invaluable for market research and identifying growth opportunities.
- Users praise Similarweb for its **effective competitor analysis** , enabling informed strategic decisions and valuable market insights.
- Users praise Similarweb for its **intuitive dashboard and competitor insights** , enhancing market monitoring and strategic decision-making.

##### Cons

- Users find that **data inaccuracy** in Similarweb's free version limits reliable insights, especially for smaller websites.
- Users note that the **inaccurate data** can delay insights, complicating competitive analysis and decision-making processes.
- Users find the **limited features** of Similarweb to be unclear and less robust compared to competitors.
- Users find that the **limited data** in Similarweb's free version reduces its effectiveness for in-depth analysis.
- Users find the **advanced features to be expensive** , making it challenging for smaller businesses to afford.

#### What Are Recent G2 Reviews of Similarweb?

**["Complete tool for market and competitors surveillance"](https://www.g2.com/survey_responses/similarweb-review-4800774)**

**Rating:** 4.0/5.0 stars

_— David V._

[Read full review](https://www.g2.com/survey_responses/similarweb-review-4800774)

**["Similarweb turned competitive reviews into an ongoing process"](https://www.g2.com/survey_responses/similarweb-review-13180508)**

**Rating:** 5.0/5.0 stars

_— Valeria B._

[Read full review](https://www.g2.com/survey_responses/similarweb-review-13180508)

### [Moz Pro](https://www.g2.com/products/moz-pro/reviews)

Moz Pro: Smarter SEO Made Simple Moz Pro is an all-in-one SEO platform designed to help you grow your online visibility, drive high-quality traffic, and make confident, data-backed decisions—without needing to be a technical SEO expert. With intuitive tools and clear reporting, Moz Pro makes it easy to manage SEO across your website, track keyword performance, analyze competitors, and identify opportunities that can directly impact your bottom line. Target the Right Keywords Use Moz’s Keyword Explorer to uncover valuable keyword opportunities based on search volume, difficulty, and intent. Prioritize which terms to focus on, group them by topic, and build a content strategy around what your audience is actually searching for. AI-powered keyword suggestions and SERP analysis help ensure you're never flying blind. Track Performance with Confidence Moz Pro gives you real-time insights into how your site and content are performing in search. Monitor keyword rankings, visibility, domain authority, and backlinks across multiple sites—all from a clean, easy-to-navigate dashboard. Customizable reports keep stakeholders in the loop without the hassle of manual updates. Find and Fix SEO Issues Fast The built-in Site Crawl tool scans your website regularly to surface technical issues that could be hurting your rankings—like broken links, duplicate content, or missing metadata. You'll get clear guidance on what needs fixing and what to prioritize, so nothing slips through the cracks. See What Competitors Are Up To Moz Pro’s competitive research tools show you who you’re really competing with in search, what keywords they’re winning, and where their backlinks are coming from. Use this insight to strengthen your own strategy, find content gaps, and identify new link-building opportunities. Stay Ahead with Trusted Resources Moz Pro includes access to expert-level SEO resources, including Moz Academy courses, the industry-leading Moz Blog, and 24/7 online support. Whether you’re brushing up on best practices or tackling a new challenge, you’ll always have guidance at your fingertips. Flexible Plans for Every Stage From solo marketers to growing teams, Moz Pro offers scalable plans that grow with you—starting at just $39/month when billed annually. Moz Pro gives you clarity, control, and confidence in your SEO strategy. Whether you're optimizing content, fixing issues, or scaling your online presence, Moz Pro helps you get results—without complexity. Ready to take your SEO to the next level? Try Moz Pro free and see the difference.

**Average Rating:** 4.3/5.0

**Total Reviews:** 595

#### How Do G2 Users Rate Moz Pro?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **SEO Auditing:** 8.4/10 (Category avg: 8.5/10)
- **Content Insights:** 7.5/10 (Category avg: 8.3/10)
- **Competitor Analysis:** 8.4/10 (Category avg: 7.9/10)

#### Who Is the Company Behind Moz Pro?

- **Seller:** [Moz](https://www.g2.com/sellers/moz)
- **Year Founded:** 2004
- **HQ Location:** Seattle, WA
- **Twitter:** @moz  
530,901 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=431b18de31fdbcf2fd17aa5f7b53a00ee4ff911110fa180926f6ca1cd894e397&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3121734%2F&secure%5Burl_type%5D=linkedin_company_website)  
364 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Specialist
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 57% Small, 32% Medium

#### What Do G2 Reviewers Say About Moz Pro?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **user-friendly interface** of Moz Pro, finding navigation and data presentation straightforward and intuitive.
- Users value the **exceptional keyword research tools** that provide insights for effective webpage planning and competitor analysis.
- Users value the **high data accuracy** of Moz Pro, enhancing their targeting strategies and overall SEO effectiveness.
- Users find Moz Pro's **ease of use** advantageous, facilitating quick implementation and effective SEO management.
- Users find Moz Pro's **intuitive interface** highly beneficial, especially for beginners navigating SEO metrics easily.

##### Cons

- Users express frustration with the **limited features** of Moz Pro, particularly around keyword caps and surface-level audits.
- Users find **feature deficiencies** in Moz Pro, citing limited data depth and strict reporting limits as major frustrations.
- Users find the **keyword tracking process frustrating** due to insufficient automation and restrictive pricing models.
- Users find **niche limitations** in Moz Pro's application, lacking the depth offered by competitors for specialized needs.
- Users experience **slow loading** times with Moz Pro, which can hinder usability and effectiveness compared to competitors.

#### What Are Recent G2 Reviews of Moz Pro?

**["Great Keyword Tools and Campaigns That Deliver"](https://www.g2.com/survey_responses/moz-pro-review-9574645)**

**Rating:** 5.0/5.0 stars

_— Tim B._

[Read full review](https://www.g2.com/survey_responses/moz-pro-review-9574645)

**["Comprehensive, User-Friendly SEO Toolkit for All Levels"](https://www.g2.com/survey_responses/moz-pro-review-12190429)**

**Rating:** 4.5/5.0 stars

_— Jake H._

[Read full review](https://www.g2.com/survey_responses/moz-pro-review-12190429)

#### What Are G2 Users Discussing About Moz Pro?

- [What is Moz Pro used for?](https://www.g2.com/discussions/what-is-moz-pro-used-for) - 2 comments
- [How much does Moz pro cost?](https://www.g2.com/discussions/how-much-does-moz-pro-cost) - 1 comment
- [What is moz ranking?](https://www.g2.com/discussions/what-is-moz-ranking) - 2 comments
- [What is moz tool?](https://www.g2.com/discussions/what-is-moz-tool) - 1 comment, 1 upvote
- [What does Moz Pro do?](https://www.g2.com/discussions/what-does-moz-pro-do) - 1 comment

### [Serpstat](https://www.g2.com/products/serpstat/reviews)

Serpstat stands out as a comprehensive SEO toolset, empowering you with efficient control over your online visibility. A pivotal asset for committed enterprises seeking elevated rankings and fortified online commercial footprint. With a robust arsenal exceeding 50 potent tools, Serpstat addresses the following: 🔍 Competitor Insights: Recognize and assess key players in your market. 📊 Content Strategy: Evaluate and Generate - obtain top-tier, ranking-oriented content. 🚀 Comprehensive SEO Oversight: All-inclusive tools for securing a prime position on Google. 🌐 Market Analysis and Intelligence: Delve into your domain and adopt industry best practices from frontrunners. 💡 Advertising and Paid Search Intel: Gain insights from rivals to refine your paid campaigns. ✍️ AI-Powered Content Crafting and Analysis: Effortlessly generate or rework articles, produce meta tags, refine grammar and spelling, and extract keywords from text. A holistic SEO platform that encompasses everything requisite for robust marketing expansion. Hot Update: Unlock Powerful SEO Insights with the Serpstat ChatGPT Plugin! 🔍 Discover targeted SEO keywords and compare them across regions. 📊 Analyze crucial SEO metrics and domain backlink data. ✍️ Utilize SEO data and ChatGPT synergy to create effective content and optimization strategies. Upgrade your SEO game with ChatGPT today!

**Average Rating:** 4.6/5.0

**Total Reviews:** 453

#### How Do G2 Users Rate Serpstat?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10)
- **SEO Auditing:** 9.0/10 (Category avg: 8.5/10)
- **Content Insights:** 8.6/10 (Category avg: 8.3/10)
- **Competitor Analysis:** 8.9/10 (Category avg: 7.9/10)

#### Who Is the Company Behind Serpstat?

- **Seller:** [Serpstat](https://www.g2.com/sellers/serpstat)
- **Year Founded:** 2013
- **HQ Location:** Odesa
- **Twitter:** @serpstat  
4,307 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=923553e8a7e60f9ce8645d6ff92d79e3b6b2b7e5c495070e7bf66f0aa1037def&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10238642%2F&secure%5Burl_type%5D=linkedin_company_website)  
57 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Founder
- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 80% Small, 17% Medium

#### What Do G2 Reviewers Say About Serpstat?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **advanced search capabilities** of Serpstat, making SEO management efficient and insightful.
- Users value the **robust competitor analysis** features of Serpstat, enhancing their SEO management and competitive insights.
- Users value the **robust competitor insights** offered by Serpstat, enhancing their SEO strategies effectively and efficiently.
- Users value the **in-depth competitor research** offered by Serpstat, enhancing their SEO strategy significantly.
- Users commend the **responsive customer support** of Serpstat, appreciating their openness to feedback and continuous improvement.

#### What Are Recent G2 Reviews of Serpstat?

**["Serpstat has become an essential tool for our SEO department"](https://www.g2.com/survey_responses/serpstat-review-11310648)**

**Rating:** 5.0/5.0 stars

_— Igor G._

[Read full review](https://www.g2.com/survey_responses/serpstat-review-11310648)

**["Super Fast Crawling, Vast Project Capacity"](https://www.g2.com/survey_responses/serpstat-review-12540604)**

**Rating:** 4.5/5.0 stars

_— Janane V._

[Read full review](https://www.g2.com/survey_responses/serpstat-review-12540604)

#### What Are G2 Users Discussing About Serpstat?

- [What is Serpstat used for?](https://www.g2.com/discussions/what-is-serpstat-used-for) - 3 comments

### [Mangools](https://www.g2.com/fr/products/mangools/reviews)

Mangools est un ensemble d'outils SEO idéal pour les blogueurs, les spécialistes du marketing d'affiliation, les PME ou les agences SEO. Il est particulièrement populaire en raison de son design et de sa facilité d'utilisation. Les fonctionnalités clés incluent la recherche de mots-clés, l'analyse des concurrents, l'analyse des backlinks, le suivi des classements et l'analyse des SERP. L'ensemble d'outils dispose d'un outil de mots-clés qui aide les SEO à voir les classements des concurrents pour les mots-clés principaux, à trouver des idées de mots-clés avec des volumes de recherche historiques et des tendances. Il inclut des résultats de recherche pour plus de 50 000 emplacements afin que les spécialistes du marketing puissent optimiser le contenu de leurs sites web en conséquence et obtenir plus de trafic organique. Les spécialistes du marketing peuvent utiliser l'outil d'analyse des SERP pour découvrir la difficulté de se classer sur la première page grâce à un aperçu détaillé des SERP avec des métriques d'autorité et des fonctionnalités SERP qui influencent le taux de clics. L'outil de suivi des classements est accompagné de classements quotidiens, de métriques agrégées qui montrent l'évolution globale et de rapports de classement interactifs partageables. L'analyse des backlinks peut être effectuée via leur autre outil qui calcule la force des liens, catégorise les backlinks et montre un aperçu du site web pour évaluer le potentiel des sites référents. Ils ont une extension de navigateur pour Chrome et Firefox qui utilise les données clés des outils.

**Average Rating:** 4.7/5.0

**Total Reviews:** 96

#### How Do G2 Users Rate Mangools?

- **the product a-t-il été un bon partenaire commercial?:** 9.7/10 (Category avg: 9.0/10)
- **Audit SEO:** 8.1/10 (Category avg: 8.5/10)
- **Statistiques de contenu:** 7.7/10 (Category avg: 8.3/10)
- **Analyse des concurrents:** 8.0/10 (Category avg: 7.9/10)

#### Who Is the Company Behind Mangools?

- **Vendeur:** [mangools](https://www.g2.com/fr/sellers/mangools-ee15ee5c-32ba-4bea-aaa2-0e4a8da57d0a)
- **Année de fondation:** 2014
- **Emplacement du siège social:** Bratislava, SK
- **Twitter:** @mangools\_com  
9,335 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b02b30418091faac8ceb21676f10d2e70e5e30041b4acbe29d873445c9e23839&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10897145%2F&secure%5Burl_type%5D=linkedin_company_website)  
40 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** PDG, Propriétaire
- **Top Industries:** Marketing et publicité, Technologie de l'information et services
- **Company Size:** 87% Small, 6% Medium

#### What Do G2 Reviewers Say About Mangools?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs trouvent que Mangools est **très convivial** et facile à comprendre, rationalisant ainsi efficacement leurs efforts de SEO.
- Les utilisateurs trouvent l'outil de **classement des mots-clés** de Mangools intuitif et efficace pour surveiller la performance des SERP et les rapports clients.
- Les utilisateurs trouvent que Mangools est une **solution SEO rentable** , offrant des outils précieux et un excellent support à des prix raisonnables.
- Les utilisateurs apprécient la **facilité d'utilisation** de Mangools, le trouvant simple pour un suivi efficace des SERP et la gestion du SEO.
- Les utilisateurs apprécient l' **interface intuitive** de Mangools, la trouvant facile à naviguer et efficace pour le suivi SEO.

##### Cons

- Les utilisateurs notent les **fonctionnalités limitées** de Mangools, souhaitant plus de capacités par rapport à d'autres outils comme SEMRush.
- Les utilisateurs trouvent les **limitations géographiques** de Mangools restrictives en raison de la dépendance exclusive aux données de Google.
- Les utilisateurs ressentent que les **coûts élevés** de Mangools sont un inconvénient puisque tous les outils doivent être achetés ensemble.
- Les utilisateurs trouvent des **difficultés de configuration** avec Mangools par rapport aux concurrents, mais souvent négligent cela en raison de son prix et de ses fonctionnalités.

#### What Are Recent G2 Reviews of Mangools?

**["Convient aux débutants et facile à utiliser"](https://www.g2.com/fr/survey_responses/mangools-review-12561876)**

**Rating:** 4.0/5.0 stars

_— Daria Z._

[Read full review](https://www.g2.com/fr/survey_responses/mangools-review-12561876)

**["Outil SEO propre et ciblé avec une grande valeur — et un support exceptionnel"](https://www.g2.com/fr/survey_responses/mangools-review-11602314)**

**Rating:** 5.0/5.0 stars

_— Danilo M._

[Read full review](https://www.g2.com/fr/survey_responses/mangools-review-11602314)

#### What Are G2 Users Discussing About Mangools?

- [Is Mangools real?](https://www.g2.com/fr/discussions/is-mangools-real)
- [What does Moz Pro do?](https://www.g2.com/fr/discussions/mangools-what-does-moz-pro-do)
- [How good is Mangools?](https://www.g2.com/fr/discussions/how-good-is-mangools)
- [What you can do with Mangools?](https://www.g2.com/fr/discussions/what-you-can-do-with-mangools)

### [Web CEO](https://www.g2.com/fr/products/web-ceo/reviews)

WebCEO est une plateforme de marketing Internet de nouvelle génération qui vous offre 23 outils puissants pour la recherche de mots-clés, le suivi des classements, l'analyse de domaine, les audits SEO, l'analyse des liens internes et le suivi des backlinks, la gestion des réseaux sociaux, la gestion des recherches payantes, la recherche de concurrents et plus encore. Les fonctionnalités en marque blanche de WebCEO donnent aux agences numériques la liberté de personnaliser les rapports et de les rendre professionnels.

**Average Rating:** 4.7/5.0

**Total Reviews:** 160

#### How Do G2 Users Rate Web CEO?

- **the product a-t-il été un bon partenaire commercial?:** 9.3/10 (Category avg: 9.0/10)
- **Audit SEO:** 9.3/10 (Category avg: 8.5/10)
- **Statistiques de contenu:** 8.4/10 (Category avg: 8.3/10)
- **Analyse des concurrents:** 8.8/10 (Category avg: 7.9/10)

#### Who Is the Company Behind Web CEO?

- **Vendeur:** [WebCEO LLC](https://www.g2.com/fr/sellers/webceo-llc)
- **Année de fondation:** 2000
- **Emplacement du siège social:** Sheridan, Wyoming
- **Twitter:** @WebCEO  
9,477 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eec746e3a6d41c5a0cc9908b85361a186eed7739b91d6ed9f5b899f359fa59c3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F78378%2F&secure%5Burl_type%5D=linkedin_company_website)  
51 employés sur LinkedIn®
- **Téléphone:** (866) 793-2236

#### Who Uses This Product?

- **Who Uses This:** Propriétaire
- **Top Industries:** Marketing et publicité, Internet
- **Company Size:** 87% Small, 10% Medium

#### What Do G2 Reviewers Say About Web CEO?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs apprécient la **facilité d'utilisation** de Web CEO, rendant la gestion de projet et la génération de rapports efficaces et accessibles.
- Les utilisateurs louent la **simplicité et la commodité** de Web CEO, appréciant ses outils SEO complets et conviviaux.
- Les utilisateurs louent le **support client exceptionnel** de WebCEO, ce qui améliore grandement leur expérience globale et leur efficacité.
- Les utilisateurs apprécient les **fonctionnalités conviviales** de Web CEO, en faisant un outil essentiel pour une gestion SEO efficace.
- Les utilisateurs apprécient la **facilité de suivi du SEO et des éléments techniques** avec Web CEO, simplifiant l'analyse du volume de recherche et des classements.

##### Cons

- Les nouveaux utilisateurs pourraient rencontrer une **courbe d'apprentissage abrupte** en raison de la complexité et de la profondeur des fonctionnalités de WebCEO.
- Les utilisateurs expriment des préoccupations concernant les **coûts élevés** et la facturation peu claire de Web CEO, rendant la gestion du budget difficile.
- Les utilisateurs rencontrent des **problèmes de tarification** avec Web CEO, ayant du mal à prévoir les coûts et à budgétiser efficacement pour les comptes d'agence.
- Les utilisateurs trouvent que Web CEO est **cher** , surtout avec des prix peu clairs et un manque d'options d'abonnement économiques.
- Les utilisateurs signalent des **problèmes d'abonnement** , y compris une facturation peu claire et une confusion concernant les inclusions de rapports, ce qui affecte leur expérience globale.

#### What Are Recent G2 Reviews of Web CEO?

**["Great tool for SEO's needs"](https://www.g2.com/fr/survey_responses/web-ceo-review-7814272)**

**Rating:** 5.0/5.0 stars

_— varda s._

[Read full review](https://www.g2.com/fr/survey_responses/web-ceo-review-7814272)

**["Informations complètes sur le SEO avec personnalisation, mais clarté des prix nécessaire"](https://www.g2.com/fr/survey_responses/web-ceo-review-11853677)**

**Rating:** 5.0/5.0 stars

_— Kathy H._

[Read full review](https://www.g2.com/fr/survey_responses/web-ceo-review-11853677)

#### What Are G2 Users Discussing About Web CEO?

- [À quoi sert Web CEO ?](https://www.g2.com/fr/discussions/what-is-web-ceo-used-for)

### [SpyFu](https://www.g2.com/products/spyfu/reviews)

SpyFu is a competitive intelligence tool for SEO and PPC. You can search a domain to see all of the keywords it ranks for, their individual pages that rank, the ads it buys on Google, and its strongest competitors. What Does SpyFu Do? \* Uncovers any website’s SEO and Google Ads strategies, including keywords, backlinks, and content. \* Shows every keyword your competitors rank for—both paid and organic. \* Offers deep keyword research with more individual keyword results than Semrush or Ahrefs. \*Tracks historical data (19+ years) to reveal trends, wins, and missteps in search marketing. \*Builds custom reports for SEO and PPC insights to improve or launch campaigns. SpyFu's self-serve features make it a widely-used keyword and domain research resource for digital marketers, SEO managers, entrepreneurs, in-house teams, and affiliates. SpyFu is a solid tool for people who are starting a campaign and those who are improving what is already in motion. \*Keyword Research\* People behave differently on search engine results pages, and SpyFu keyword tools help you keep up with those trends. Find the competition's SEO and PPC activity on any keyword, and get next-generation metrics that can help guide your campaigns. \*SEO Research\* Find a domain's top pages on the SERP. Track your rankings alongside your competitor's ranks on organic top keywords. \*Paid Search Intelligence\* Browse competitors' Google Ads and how they evolved so that tested, high-converting ads rise to the top. \*Custom Reporting\* PDF exports to download or send automatically \*History\* SpyFu's 19+ years of historic data is built into your results so you can see trends over time. Move on keyword trends, uncover ad copy changes, and learn content ideas that create successful search marketing campaigns. History also gives useful insights into what caused their rankings to grow (or fall). Mimic their best practices and avoid past mistakes. You can use this knowledge to build a better unique position in the market for your own brand.

**Average Rating:** 4.6/5.0

**Total Reviews:** 504

#### How Do G2 Users Rate SpyFu?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **SEO Auditing:** 8.6/10 (Category avg: 8.5/10)
- **Content Insights:** 8.0/10 (Category avg: 8.3/10)
- **Competitor Analysis:** 9.2/10 (Category avg: 7.9/10)

#### Who Is the Company Behind SpyFu?

- **Seller:** [SpyFu](https://www.g2.com/sellers/spyfu)
- **Year Founded:** 2005
- **HQ Location:** Scottsdale, AZ
- **Twitter:** @spyfu  
6,614 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7725461cae59f3556c8501124b75b4f4d77cff0f71291a0abec5c2648a0855e0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1552764%2F&secure%5Burl_type%5D=linkedin_company_website)  
18 employees on LinkedIn®
- **Phone:** (888) 201-0422

#### Who Uses This Product?

- **Who Uses This:** Owner, Founder
- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 73% Small, 21% Medium

#### What Do G2 Reviewers Say About SpyFu?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **competitor analysis features** of SpyFu, finding it invaluable for SEO and paid search strategies.
- Users value the **competitor research features** of SpyFu, enabling effective comparison and strategic insights for success.
- Users value the **keyword research features** of SpyFu for their effectiveness and ease of competitive analysis.
- Users find SpyFu to be a **cost-effective tool** that delivers valuable insights without breaking the bank.
- Users find SpyFu to be **super easy to use** , with a user-friendly interface and valuable data visualization.

##### Cons

- Some users note **data inaccuracy** issues in niche markets, potentially missing important information about competitors' ads.
- Users experience **incomplete data** with SpyFu, often missing recent competitor ads that aren't yet reported.
- Users find the **keyword information presentation** in SpyFu lacking, requiring extra clicks for essential data.
- Users find the **limited data** for some keywords frustrating and it affects their marketing strategies.
- Users feel that **limited data access** in SpyFu makes keyword research slower and less efficient compared to competitors.

#### What Are Recent G2 Reviews of SpyFu?

**["Eight Years of Satisfaction …and Counting"](https://www.g2.com/survey_responses/spyfu-review-11831650)**

**Rating:** 5.0/5.0 stars

_— David H._

[Read full review](https://www.g2.com/survey_responses/spyfu-review-11831650)

**["Industry Leader for Comprehensive Keyword Research"](https://www.g2.com/survey_responses/spyfu-review-8730769)**

**Rating:** 4.5/5.0 stars

_— Luke H._

[Read full review](https://www.g2.com/survey_responses/spyfu-review-8730769)

#### What Are G2 Users Discussing About SpyFu?

- [What is SpyFu used for?](https://www.g2.com/discussions/what-is-spyfu-used-for) - 1 comment
- [How does SpyFu get its data?](https://www.g2.com/discussions/how-does-spyfu-get-its-data)
- [How do you use PPC in SpyFu?](https://www.g2.com/discussions/how-do-you-use-ppc-in-spyfu)
- [How do you check what keywords a website ranks for?](https://www.g2.com/discussions/how-do-you-check-what-keywords-a-website-ranks-for) - 1 comment
- [What is SpyFu?](https://www.g2.com/discussions/what-is-spyfu) - 1 comment

### [Siteimprove](https://www.g2.com/fr/products/siteimprove/reviews)

Siteimprove.ai est une plateforme d'intelligence de contenu agentique qui réunit l'accessibilité, l'analyse, le SEO et la stratégie de contenu en un flux continu unique. À l'ère de l'IA, Siteimprove vous aide à créer du contenu performant et accessible, facile à découvrir par les humains et l'IA. Ensemble, nous transformons l'accès au monde numérique. Découvrez pourquoi plus de 7 000 organisations dans le monde font confiance à Siteimprove pour leur présence numérique. Visitez https://siteimprove.com/ pour commencer.

**Average Rating:** 4.6/5.0

**Total Reviews:** 430

#### How Do G2 Users Rate Siteimprove?

- **the product a-t-il été un bon partenaire commercial?:** 9.4/10 (Category avg: 9.0/10)
- **Audit SEO:** 8.5/10 (Category avg: 8.5/10)
- **Statistiques de contenu:** 7.7/10 (Category avg: 8.3/10)
- **Analyse des concurrents:** 7.3/10 (Category avg: 7.9/10)

#### Who Is the Company Behind Siteimprove?

- **Vendeur:** [Siteimprove](https://www.g2.com/fr/sellers/siteimprove)
- **Site Web de l'entreprise:** www.siteimprove.com
- **Année de fondation:** 2003
- **Emplacement du siège social:** Copenhagen, Denmark
- **Twitter:** @Siteimprove  
2,501 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0b9727a2e0dc7045d5bbc998a32f1e7d66afd2ed40278d4589f2a51846152eac&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F123361%2F&secure%5Burl_type%5D=linkedin_company_website)  
427 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Développeur Web, Spécialiste en marketing numérique
- **Top Industries:** Enseignement supérieur, Gestion de l'éducation
- **Company Size:** 48% Large, 42% Medium

#### What Do G2 Reviewers Say About Siteimprove?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs apprécient la **facilité d'utilisation** de Siteimprove, bénéficiant de son interface intuitive et de ses fonctionnalités utiles.
- Les utilisateurs apprécient le **soutien utile** de Siteimprove, améliorant leur expérience grâce à une assistance rapide et efficace.
- Les utilisateurs apprécient les **améliorations d'accessibilité faciles** fournies par Siteimprove, garantissant des sites web conviviaux et conformes.
- Les utilisateurs trouvent que Siteimprove est **convivial** , offrant des interfaces claires et des outils utiles pour gérer le contenu web.
- Les utilisateurs apprécient les **fonctionnalités d'accessibilité** de Siteimprove, leur permettant d'améliorer la convivialité et la conformité de leur site web.

##### Cons

- Les utilisateurs trouvent la **complexité d'utilisation** de Siteimprove frustrante, en particulier avec les problèmes de connexion et d'accessibilité qui affectent les grands sites.
- La **courbe d'apprentissage difficile** avec Siteimprove rend l'interprétation des données et la mise en œuvre des fonctionnalités assez difficiles.
- Les utilisateurs trouvent que Siteimprove est **cher** par rapport à d'autres outils, ce qui peut potentiellement limiter l'accès pour les petites organisations.
- Les utilisateurs trouvent les **fonctionnalités d'accessibilité utilisateur** accablantes et inexactes, compliquant la navigation et la résolution des problèmes.
- Les utilisateurs trouvent la **navigation difficile** dans Siteimprove, ce qui rend difficile la compréhension et l'accès à certaines fonctionnalités de manière efficace.

#### What Are Recent G2 Reviews of Siteimprove?

**["Gouvernance Web et Outils SEO Pratiquement Emballés - Outils AI Inclus"](https://www.g2.com/fr/survey_responses/siteimprove-review-5374651)**

**Rating:** 4.5/5.0 stars

_— Cecil H._

[Read full review](https://www.g2.com/fr/survey_responses/siteimprove-review-5374651)

**["Une véritable histoire de succès"](https://www.g2.com/fr/survey_responses/siteimprove-review-8451101)**

**Rating:** 5.0/5.0 stars

_— Martin K._

[Read full review](https://www.g2.com/fr/survey_responses/siteimprove-review-8451101)

#### What Are G2 Users Discussing About Siteimprove?

- [What is Siteimprove used for?](https://www.g2.com/fr/discussions/what-is-siteimprove-used-for)
- [What does Siteimprove do?](https://www.g2.com/fr/discussions/what-does-siteimprove-do)
- [Siteimprove est-il gratuit ?](https://www.g2.com/fr/discussions/is-siteimprove-free) - 1 comment
- [Combien coûte Siteimprove ?](https://www.g2.com/fr/discussions/how-much-does-siteimprove-cost) - 1 comment
- [What is Siteimprove?](https://www.g2.com/fr/discussions/what-is-siteimprove)

### [Ubersuggest](https://www.g2.com/products/ubersuggest/reviews)

Ubersuggest is an all-in-one SEO and content marketing platform developed by Neil Patel, designed to help users enhance their online visibility and drive organic traffic. It offers a suite of tools that cater to various aspects of search engine optimization, making it accessible and effective for individuals, small businesses, and enterprises alike. Key Features and Functionality: - Keyword Research: Discover keyword volume, difficulty, and related ideas to optimize content strategies. - Domain Overview: Analyze competitor domains to identify top-performing keywords and traffic sources. - Site Audit: Conduct comprehensive audits to detect SEO errors and receive prioritized recommendations for improvement. - Backlink Analysis: Examine backlink profiles for your domain and competitors to uncover link-building opportunities. - Rank Tracking: Monitor keyword rankings across different locations and devices to assess SEO performance. - Content Ideas: Generate content suggestions based on trending topics and keywords to engage your audience. - AI Writer: Utilize AI-powered tools to create product descriptions, meta tags, and full-length articles efficiently. Primary Value and Solutions Provided: Ubersuggest simplifies the SEO process by integrating essential tools into a user-friendly platform, enabling users to: - Enhance Online Visibility: By providing insights into effective keywords and content strategies, Ubersuggest helps improve search engine rankings. - Understand Competitor Strategies: The platform offers detailed competitor analysis, allowing users to identify and adopt successful tactics. - Optimize Website Performance: Through site audits and backlink analysis, users can address technical issues and strengthen their site's authority. - Streamline Content Creation: The AI Writer feature assists in generating high-quality content, saving time and resources. Overall, Ubersuggest serves as a comprehensive solution for individuals and businesses aiming to improve their SEO efforts and achieve sustainable online growth.

**Average Rating:** 4.2/5.0

**Total Reviews:** 160

#### How Do G2 Users Rate Ubersuggest?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10)
- **SEO Auditing:** 8.9/10 (Category avg: 8.5/10)
- **Content Insights:** 8.7/10 (Category avg: 8.3/10)
- **Competitor Analysis:** 8.8/10 (Category avg: 7.9/10)

#### Who Is the Company Behind Ubersuggest?

- **Seller:** [Neil Patel Digital](https://www.g2.com/sellers/neil-patel-digital-237cd3ec-05fc-433e-b705-60329bb31498)
- **HQ Location:** Remote, US
- **Twitter:** @ubersuggest  
2,209 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3a19930f3c625725a9663402e1578463a8710dcc6ab51b37834ea326397f32b4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F68882086%2F&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 73% Small, 24% Medium

#### What Do G2 Reviewers Say About Ubersuggest?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **impressive keyword research capabilities** of Ubersuggest, making it ideal for both beginners and professionals.
- Users find Ubersuggest to be **affordable** , providing great value compared to other SEO tools for their teams.
- Users appreciate the **ease of use** of Ubersuggest, making it ideal for beginners and quick to set up.
- Users value Ubersuggest for its **effective SEO improvement tools** , making it easier to boost rankings and enhance website health.
- Users appreciate the **comprehensive SEO management features** of Ubersuggest, enhancing their project tracking and website rankings.

##### Cons

- Users report **search accuracy issues** with Ubersuggest, particularly regarding search volume and difficulty metrics.
- Users find the **confusing interface** of Ubersuggest challenging, particularly for newcomers trying to navigate the site.
- Users express concern over **data accuracy** , particularly regarding search volume and difficulty metrics in Ubersuggest.
- Users find the **data inaccuracy** in Ubersuggest, particularly with search volume and difficulty, quite disappointing.
- Users find the **inaccuracy of data** in Ubersuggest limits its reliability compared to other tools.

#### What Are Recent G2 Reviews of Ubersuggest?

**["Great tool, excellent customer service"](https://www.g2.com/survey_responses/ubersuggest-review-12722095)**

**Rating:** 4.5/5.0 stars

_— Seb I._

[Read full review](https://www.g2.com/survey_responses/ubersuggest-review-12722095)

**["Time-Saving, User-Friendly SEO Tool at a Great Price"](https://www.g2.com/survey_responses/ubersuggest-review-12269243)**

**Rating:** 5.0/5.0 stars

_— E6:7 A._

[Read full review](https://www.g2.com/survey_responses/ubersuggest-review-12269243)

#### What Are G2 Users Discussing About Ubersuggest?

- [Is Ubersuggest a good tool?](https://www.g2.com/discussions/is-ubersuggest-a-good-tool)
- [What will Ubersuggest allow us to do?](https://www.g2.com/discussions/what-will-ubersuggest-allow-us-to-do) - 1 comment
- [What is Ubersuggest used for?](https://www.g2.com/discussions/what-is-ubersuggest-used-for) - 3 comments
- [What are the features of Ubersuggest?](https://www.g2.com/discussions/what-are-the-features-of-ubersuggest) - 4 comments, 1 upvote

### [SEOTesting](https://www.g2.com/products/seotesting/reviews)

SEOTesting is an SEO testing and reporting platform that enables SEOs to run structured experiments, analyze Google Search Console data, and prove the real impact of their SEO efforts. It is designed for SEO agencies, in-house teams, and independent consultants who require an evidence-based workflow for validating hypotheses, supporting recommendations, and monitoring site-level performance. The platform centralizes Google Search Console data and converts it into testable configurations, historical comparisons, and actionable insights. This saves hours of time by eliminating spreadsheets and manual reporting, so that SEOs can focus on strategy, content, and experimentation. Use it to understand how specific updates influence search impressions, clicks, rankings, and engagement metrics. SEOTesting now also includes AI-powered summaries that automatically analyze performance data and generate clear, concise explanations across SEO tests, content groups, and end-of-month reports. These summaries highlight trends, flag anomalies, and provide actionable SEO takeaways, helping teams quickly determine whether changes were successful and produce stakeholder or client-ready insights in far less time. SEOTesting also prepares SEOs for the evolving search landscape. AI chatbots and LLM-based assistants are becoming a growing source of answers and recommendations, influencing what people click and trust. To help teams adapt, SEOTesting includes high-level LLM Testing, allowing you to track how GA4-reported sessions from LLMs change before and after page updates. Key capabilities include: • Time-based testing to compare performance before and after page-level or site-level updates. • SEO split testing using defined test and control URL groups to evaluate changes under more controlled conditions. • LLM testing to track shifts in GA4-reported sessions originating from large language model interfaces and analyze whether content adjustments influence LLM-driven visits. • Insight and reporting tools such as trend dashboards, AI-powered summaries and end of month reports, structured annotations, forecasts, and pre-built reports for areas including declining content, click-through-rate opportunities, cannibalization, and quick-win analyses. • Content grouping and change tracking that allow teams to organize URLs by theme or structure and maintain a clear record of modifications, tests, and resulting outcomes. Agencies use SEOTesting to manage multiple clients, demonstrate ROI, and support recommendations with clear evidence. In-house teams rely on it for stakeholder buy-in, cross-team alignment, and understanding which optimizations truly make a difference. Everything is centralized to make collaborative SEO decisions and identify which initiatives merit further investment. Additional components include a Chrome extension that allows you to view Search Console query data as you browse pages on your site, and a Looker connector for teams that maintain custom dashboards or client-specific reporting systems. SEOTesting is a powerful alternative to using Google Search Console alone, providing a structured environment for conducting SEO experiments and interpreting search performance data across both traditional search engines and emerging LLM-mediated interfaces.

**Average Rating:** 4.8/5.0

**Total Reviews:** 40

#### How Do G2 Users Rate SEOTesting?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)
- **SEO Auditing:** 7.0/10 (Category avg: 8.5/10)
- **Content Insights:** 8.3/10 (Category avg: 8.3/10)
- **Competitor Analysis:** 2.8/10 (Category avg: 7.9/10)

#### Who Is the Company Behind SEOTesting?

- **Seller:** [SEOTesting](https://www.g2.com/sellers/seotesting)
- **Year Founded:** 2020
- **HQ Location:** Bude
- **Twitter:** @seo\_testing  
3,051 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=65252eb2a5193af2597cb05d5f8ce6e764919fa6ce92435e4318f914fd26617a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fseotesting%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 53% Small, 33% Medium

#### What Do G2 Reviewers Say About SEOTesting?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **high data accuracy** of SEOTesting, enabling effective tracking and insightful reporting capabilities.
- Users value the **straightforward SEO tracking** capabilities of SEOTesting, facilitating effective campaign evaluation at an excellent price.
- Users value the **exceptional insights** from SEOTesting's comprehensive reporting, enhancing their SEO strategies effectively and efficiently.
- Users value the **detailed reporting** of SEOTesting, which offers comprehensive insights and saves time on analysis.
- Users highlight the **affordable pricing** of SEOTesting, enjoying extensive functionality without breaking the bank.

##### Cons

- Users feel the tool has **limited features** , as some advanced users desire more depth and export options.
- Users wish for enhanced **dashboard customization** options to improve tracking metrics and organization on SEOTesting.
- Users feel that the **UI needs improvement** , despite the ongoing enhancements in charts and features.
- Users find the initial **high pricing** challenging, but appreciate the customized options available for agencies.
- Users find the **hidden reports and limited export options** hinder their ability to analyze experiments effectively.

#### What Are Recent G2 Reviews of SEOTesting?

**["Easily sharable, data-driven SEO Insights"](https://www.g2.com/survey_responses/seotesting-review-12945177)**

**Rating:** 5.0/5.0 stars

_— Katrina N._

[Read full review](https://www.g2.com/survey_responses/seotesting-review-12945177)

**["Simple, Impactful Reporting with Helpful AI Summaries and Great Support"](https://www.g2.com/survey_responses/seotesting-review-13189404)**

**Rating:** 5.0/5.0 stars

_— Calvin C._

[Read full review](https://www.g2.com/survey_responses/seotesting-review-13189404)

### [Dragon Metrics](https://www.g2.com/products/dragon-metrics/reviews)

Dragon Metrics is an all-in-one SEO suite that seamlessly blends multiple data sources together for a holistic view of your site’s organic performance, rather than feeling like a collection of separate tools. No matter your subscription plan, you’ll have access to all of Dragon Metrics’ best features, including: • Report Builder 2.0: Create infinitely customizable white-labeled reports quickly and easily — and automate and scale the entire reporting process. • Best-in-class rank tracking with more in-depth features and reports than any other tool on the market. • URL X-Ray: Visualize hundreds of data points for a single URL instantly • Real-time Indexation Tracking for up to 140,000 URLs per site • Advanced tagging options including dynamic tags which automatically update based on custom criteria • Powerful segmentation tools allowing you to visualize performance any way possible • Advanced Google Search Console & GA integrations And all this comes with: • Access to all features at any plan level • Multiple user seats at no extra cost • Unlimited free one-on-one training • Instant live chat support

**Average Rating:** 4.7/5.0

**Total Reviews:** 76

#### How Do G2 Users Rate Dragon Metrics?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)
- **SEO Auditing:** 8.8/10 (Category avg: 8.5/10)
- **Content Insights:** 8.1/10 (Category avg: 8.3/10)
- **Competitor Analysis:** 9.0/10 (Category avg: 7.9/10)

#### Who Is the Company Behind Dragon Metrics?

- **Seller:** [Dragon Metrics](https://www.g2.com/sellers/dragon-metrics)
- **Year Founded:** 2011
- **HQ Location:** Hong Kong
- **Twitter:** @DragonMetrics  
992 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5428bb43fba21e87e0312e6686e725d4100c57ab7e347a3839a84be2eb4615bb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3007393&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 54% Small, 22% Large

#### What Do G2 Reviewers Say About Dragon Metrics?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **user-friendly interface** of Dragon Metrics, making navigation and reporting seamless and efficient.
- Users value the **detailed reporting** in Dragon Metrics, praising its customization, visuals, and ease of sharing.
- Users value the **valuable insights** provided by Dragon Metrics, enhancing decision-making and overall SEO strategy effectiveness.
- Users find Dragon Metrics **intuitive** , seamlessly connecting data for a comprehensive SEO management experience.
- Users value the **holistic view of SEO metrics** in Dragon Metrics, facilitating deeper insights and improved performance analysis.

##### Cons

- Users note the **limited features** in Dragon Metrics, missing key functionalities found in competitors like SEMrush.
- Users often face **layout issues** , feeling that the interface is confusing and lacks needed flexibility for reports.
- Users find the **steep learning curve** of Dragon Metrics challenging, especially due to limited instructions and guidance.
- Users find the **slow loading** times of certain features to be a downside, impacting their workflow with the tool.
- Users note **data limitations** in Dragon Metrics, often requiring Excel exports for in-depth analysis and trend spotting.

#### What Are Recent G2 Reviews of Dragon Metrics?

**["Intuitive All-in-One SEO Reporting with Excellent Support"](https://www.g2.com/survey_responses/dragon-metrics-review-12355393)**

**Rating:** 5.0/5.0 stars

_— Verified User in Building Materials_

[Read full review](https://www.g2.com/survey_responses/dragon-metrics-review-12355393)

**["Continually Impressed by Dragon Metrics Robust Ai SEO Features"](https://www.g2.com/survey_responses/dragon-metrics-review-2842907)**

**Rating:** 5.0/5.0 stars

_— Verified User in Furniture_

[Read full review](https://www.g2.com/survey_responses/dragon-metrics-review-2842907)

#### What Are G2 Users Discussing About Dragon Metrics?

- [What is Dragon Metrics used for?](https://www.g2.com/discussions/what-is-dragon-metrics-used-for)

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[Browse SEO Tools Themes](/categories/seo-tools/themes)

Below are the top-rated SEO Tools with Keyword Research capabilities, as verified by G2’s Research team. Real users have identified Keyword Research as an important function of SEO Tools. Compare different products that offer this feature so you can decide which is best for your business needs.

Top Tools at a Glance

| Product | Best for | User Review |
| --- | --- | --- |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_048b8fdce261b3a16720698a09ea8bb9/semrush.png "Product Avatar Image")](https://www.g2.com/products/semrush/reviews)[Semrush](https://www.g2.com/products/semrush/reviews)[4.4/5(4,024)](https://www.g2.com/products/semrush/reviews) | All-in-one SEO task management | "Reliable, Modern Marketing Suite with Powerful API/MCP Improvements" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_91458feb7dbeb0f5518a9006b475c574/google-search-console.jpg "Product Avatar Image")](https://www.g2.com/products/google-search-console/reviews)[Google Search Console](https://www.g2.com/products/google-search-console/reviews)[4.7/5(513)](https://www.g2.com/products/google-search-console/reviews) | Direct Google search diagnostics | "Easy Navigation, Reliable Reports, and Valuable SEO Insights—Free" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0fb8a8049f2928461a8a7f3d7b881f77/birdeye.jpg "Product Avatar Image")](https://www.g2.com/products/birdeye/reviews)[Birdeye](https://www.g2.com/products/birdeye/reviews)[4.7/5(4,200)](https://www.g2.com/products/birdeye/reviews) | Local reputation and review management | "Reputation Management Life Saver!" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_86b9347424fd35a7ba6135d7f94e60cd/se-ranking.png "Product Avatar Image")](https://www.g2.com/products/se-ranking/reviews)[SE Ranking](https://www.g2.com/products/se-ranking/reviews)[4.7/5(1,585)](https://www.g2.com/products/se-ranking/reviews) | Keyword tracking across search properties | "A practical way to monitor our visibility across AI-powered search" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c95ed2d4ad2b0d41eea380312b139354/conductor.jpg "Product Avatar Image")](https://www.g2.com/products/conductor/reviews)[Conductor](https://www.g2.com/products/conductor/reviews)[4.5/5(787)](https://www.g2.com/products/conductor/reviews) | Enterprise search and AI content insight | "Comprehensive AI Search Performance Insights for Enterprise SEO Orgs" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_63d218ec5025462ff5764a0152931977/ahrefs.png "Product Avatar Image")](https://www.g2.com/products/ahrefs/reviews)[Ahrefs](https://www.g2.com/products/ahrefs/reviews)[4.5/5(712)](https://www.g2.com/products/ahrefs/reviews) | Backlink and content gap research | "Free Plan Offers Comprehensive SEO Tracking & Site Auditing" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ce6771d29485c58ddfe313e76251b43c/brightedge.jpg "Product Avatar Image")](https://www.g2.com/products/brightedge/reviews)[BrightEdge](https://www.g2.com/products/brightedge/reviews)[4.4/5(839)](https://www.g2.com/products/brightedge/reviews) | Enterprise organic performance guidance | "Easy Multi-Country Keyword Research with Great Customer Success Support" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fa8138372c23f8636fd5019f7c30d61c/wincher.png "Product Avatar Image")](https://www.g2.com/products/wincher/reviews)[Wincher](https://www.g2.com/products/wincher/reviews)[4.6/5(458)](https://www.g2.com/products/wincher/reviews) | Simple keyword rank tracking | "Wincher Experience" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_34d95110c874eede4f5985de8bd33997/localiq.png "Product Avatar Image")](https://www.g2.com/products/localiq/reviews)[LocaliQ](https://www.g2.com/products/localiq/reviews)[4.5/5(1,087)](https://www.g2.com/products/localiq/reviews) | Local marketing insight and support | "A Trusted Partner in Growing My Business" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3f0cfaac4f003a39de7a769ae051686b/similarweb.png "Product Avatar Image")](https://www.g2.com/products/similarweb/reviews)[Similarweb](https://www.g2.com/products/similarweb/reviews)[4.4/5(1,179)](https://www.g2.com/products/similarweb/reviews) | Competitive digital market insight | "Complete tool for market and competitors surveillance" |

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