Dragon Metrics Reviews & Product Details

Dragon Metrics has made it incredibly easy for our team to centralize all our keyword ranking and search visibility data in one place. The platform is intuitive and genuinely easy to use, and I really appreciate that no features are locked behind paywalls, we have full access to everything we need. The report builder has been especially valuable for us and saves a lot of time when sharing insights internally.

We use Dragon Metrics every day, and moving to this tool was a great decision. The onboarding process was straightforward and smooth, so we were up and running quickly. Support has also been excellent - Matt Beks has been fantastic to work with, and no question ever feels too difficult. Overall, we’re extremely happy with the platform and the experience so far. Review collected by and hosted on G2.com.

Nothing to note so far, we are really happy with everything. Review collected by and hosted on G2.com.

Dragon Metrics has quickly become my go-to SEO platform. I use it daily, it’s literally the first tool I open every morning. What I like the most is how it brings together different lead indicators: demand, technical health, visibility, and traffic, in one single place, cross-referenced and easy to connect. This holistic view helps uncover relationships between performance and issues that I simply couldn’t see as clearly using other platforms.

The ability to build customizable reports is another standout feature. It not only gives flexibility but also helps mitigate small gaps within the product itself, allowing you to create a personalized experience that fits your workflow. Once you get your setup right, you’ll feel like you’ve built your own SEO control room.

Implementation is straightforward, though it requires time and effort to fine-tune everything. That’s part of the process rather than a downside. On top of that, Customer Support is excellent. They’re responsive, knowledgeable, and genuinely open to feedback, which makes a big difference when adopting a complex platform. Review collected by and hosted on G2.com.

What I dislike (or rather, what could improve) is the data visualization experience. While Dragon Metrics provides all the data you could wish for, you often need to export it to Excel for deeper analysis. Spotting trends quickly can be a challenge unless you create customizable dashboards, and even then, there are a few limitations.

That said, Dragon Metrics is still one of the most comprehensive and insightful SEO tools I’ve ever used. It’s powerful, data-rich, and continues to evolve — definitely a top choice for serious SEO professionals. Review collected by and hosted on G2.com.

Dragon Metrics shines as a workflow tool—structured slices, faster insights, better narratives, and less time lost in spreadsheet plumbing. It is most helpful when you need to turn messy Search Console exports into clear, repeatable decisions. The biggest upside is easy segmentation of GSC data: you can slice performance by page groups and query groups (brand vs. non-brand, topic clusters, locations, intent) and instantly see what’s really driving results. That makes low-hanging fruits obvious—queries with high impressions, average positions around 4–15, and weak CTR become a prioritized optimization list instead of a spreadsheet hunt. Review collected by and hosted on G2.com.

Downside: not the best tool for rapid, deep domain discovery and agency-grade due diligence (the “10-minute teardown” you do in presales or when a client calls with panic).

Upside: it shines when you already have access and want reliable GSC + GA4 integration, structured segmentation, clean period comparisons, and repeatable reporting workflows. Review collected by and hosted on G2.com.

Dragon Metrics provides all the SEO insights I require for my daily tasks. As someone who specializes in International SEO, I truly value the extensive market coverage and the accuracy of the data offered. It's easy to use if you have worked with an SEO tool before.

But what really sets Dragon Metrics apart, particularly for those who, like me, have used Semrush for a long time, is the quality of their support. In some instances, the (human) support was only 3 seconds behind the automated AI support.

Compare this to any other SEO tool you have used before! Review collected by and hosted on G2.com.

That's a tough one. There were moments were I wished the Site Audit crawl could have been a little faster, but I guess a 7.5K URLs need some time to crawl... Review collected by and hosted on G2.com.

I’ve been using Dragon Metrics for several years now, and it’s become one of the few SEO tools I rely on week in, week out as a small business. It’s incredibly easy to use, even when you’re juggling a busy workload, and the layout makes it simple to jump straight into the data you need without digging around.

The keyword-tracking and reporting features have been especially valuable to us. We’ve seen clear improvements in our rankings and traffic over time, and Dragon Metrics has played a big part in that — it’s brilliant for spotting opportunities quickly and keeping an eye on how content is performing.

What I like most is that it feels like a tool built by people who actually understand SEO. It’s not bloated with unnecessary features, just a well-thought-out platform that helps you get results. Support has always been friendly and helpful, too.

If you’re looking for a reliable SEO platform that’s easy to get on with and actually helps grow your traffic, Dragon Metrics is well worth it. Review collected by and hosted on G2.com.

Just the annual bill :-) its well worth it though. Review collected by and hosted on G2.com.

Ease of use and reporting. Also that (unlike SEMRUSH) no tools are locked out. Review collected by and hosted on G2.com.

I can't think of anything at the moment. But I would like to be able to hover over all column titles to see a definition of the term. Review collected by and hosted on G2.com.

I love that I am able to customise the rank tracking I want per platform and use credits accordingly. Other tools upsell AI tracking for insane amounts, which is useless unless looking at enterprise client data. I also love the drag-and-drop report editor, I only have a few clients who use it, but they love it. The customer support has always been really quick for me. I've been using Dragon Metrics probably daily since I swapped over from ahrefs. Integrates with google platforms easily. Review collected by and hosted on G2.com.

No dislikes about Dragon Metrics. It would be good if we could track website changes so we could pinpoint if certain changes caused ranking increases or declines. Review collected by and hosted on G2.com.

I use Dragon Metrics for SEO and appreciate how it provides the details I need to understand different websites and their success rates. The software is very clear, making it easy to navigate. I also love their customer service, which is excellent; they help ensure that I understand how to use the tool to its fullest potential. The setup was very clear too, which made getting started a breeze. Review collected by and hosted on G2.com.

I dislike when there is no data for specific keywords. Review collected by and hosted on G2.com.

What I like best about Dragon Metrics is the customer service: the live chat is consistently responsive and helpful. Whether it’s a quick question or a more complex request, they’re always available and resolve issues promptly. Review collected by and hosted on G2.com.

Like most tools in the market, it could benefit from additional GEO features to make it even more versatile.” Review collected by and hosted on G2.com.

The reporting functionality in Dragon Metrics is excellent - clear, flexible, and easy to share with stakeholders. It saves time while still surfacing the insights that matter. I’ve also found the support team to be incredibly helpful and responsive, which makes a big difference when rolling out features or troubleshooting. Review collected by and hosted on G2.com.

The keyword database isn’t as comprehensive as some other platforms, especially for long-tail or niche queries. That said, it’s still solid for most core SEO use cases and continues to improve over time. Review collected by and hosted on G2.com.