Dragon Metrics Reviews & Product Details

Dragon Metrics Overview

What is Dragon Metrics?

Dragon Metrics is a complete global SEO platform, with all tools you need to measure performance, conduct research, automate the reporting process, and rank above your competitors. Track rankings, links, analytics, automatically get notified of new competitors, receive automated site audits, and much more. With support for over 10 search engines, a multi-lingual user interface, in-app translations, and many specific per-region features, Dragon Metrics the first SEO tool created for the needs of global marketers.

Dragon Metrics Details
Languages Supported
English, Japanese, Chinese (Simplified)
Product Description

The First Global SEO Platform Designed for Asia. Manage Rankings, Onsite, Links, Keywords, & More!


Seller Details
Seller
Dragon Metrics
Company Website
Year Founded
2011
HQ Location
Hong Kong
Twitter
@DragonMetrics
939 Twitter followers
LinkedIn® Page
www.linkedin.com
10 employees on LinkedIn®
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Dragon Metrics Screenshots

Dragon Metrics Reviews

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SEO Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

I like the ease of use of the tool and the immediate support given for all SEO questions. Everything I need for specifically reporting on my team's work to management is available here. Review collected by and hosted on G2.com.

What do you dislike?

You do have to pay for it... but it's a very good value. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

This is an all-encompassing SEO platform, it's well thought out and is run by a super supportive and agile team. And they're continually adding new features to make it even more robust. We are very satisfied with the reporting and find it a perfect fit for our ecommerce site. The newly released URL X-Ray is going to make my SEO job even more fun and productive. It provides - in one click- an incredible collection of all the data needed to check the health and polish the strength of any of our crawled web pages.

Our previous platform was also robust, but Dragon Metrics is much more organized and intuitive than it was. You can easily get where you want to be and dig deeper, download reports, and filter for dates and categories much more quickly with this one. It's a great value and a pleasure to use.

How did I get introduced to the Dragon? I picked up a great, blue swag water bottle from them at SMX West last year - and was given a road-tour of the product by the founder/president. Himself! Very nice, high energy guy. He still answers the help chat and is a phenomenal resource for everything the platform can do. I think this company will continue to innovate and, hopefully, help companies like ours survive the SERP wars! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are trscking our keyword ranking, detecting errors, observing competitors' rankings and checking content needs. Review collected by and hosted on G2.com.

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Global Head of Content, Search-Marketing and ASO
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

The leadership and approach: no question is left un-answered, no functionality or feature-wish left on the side but actually thought through and if deemed important for multiple clients implemented relatively swiftly Review collected by and hosted on G2.com.

What do you dislike?

The platform itself has undergone a major re-fit from a UI perspective but occasionally still loads very slowly. Also, mobile-optimisation could be better but then again, it's a desktop research platform. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Don't just do the demo but actually let yourself be walked through the tool in a real-life example. It will help you understand the strategy and approach their leadership team takes with the platform. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Save time when doing SEO research. It replaced our major US-based competitor tool for most of our activities world-wide. We use Dragon Metrics for reporting, KW research, monitoring and competitive research. Review collected by and hosted on G2.com.

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UR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Visual chart : different way to check report

Online consultant : Communicate in our native language

Onsite function: easily find suggestion Review collected by and hosted on G2.com.

What do you dislike?

We used weekly update plan but "Account KPI overview of dashboard" didnt update by weekly period when data range was selected "last week".

"Ranking function" didnt provide "data range vs data range" to analyze. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Simple interface operation, easy for newcomers Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

No need to take time to create visual chart, and easily find suggestion from "onsite function" Review collected by and hosted on G2.com.

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UC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

DM can monitor ranking in different countries and search engines that most software couldn't. like Nevar and Baidu Review collected by and hosted on G2.com.

What do you dislike?

The interface. It's very hard to fund some features I wanted, and the navigation between different campaigns seem very confusing. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I can monitor rankings in different markets and search engines. that's very help for an international SEO manager Review collected by and hosted on G2.com.

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CI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

It works with Baidu and is available in English. Review collected by and hosted on G2.com.

What do you dislike?

I would like to see an app version in the future,. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Try it out for yourself. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

This tool helps me to optimize websites for the Baidu search engine. Review collected by and hosted on G2.com.

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AH
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Their customer service is 24/7. They are very friendly. Review collected by and hosted on G2.com.

What do you dislike?

The tool is certainly missing useful features Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Accurate tracking and automated reporting Review collected by and hosted on G2.com.

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SEO Specialist / Account Manager
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The report layout makes our lives a lot easier at the small digital marketing agency I work at. The clean, crisp look of the platform as well as the reports makes day to day and month to month reporting and analytics fun and easy. Review collected by and hosted on G2.com.

What do you dislike?

There are a lot of glitches. Small ones where support does wind up fixing them rather quickly, but they do occur at the worst times (such as during reporting times at the beginning of the month). Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Cohesive, clean, concise reports with proper analytics and fantastic quick responses with the widgets.

Benefits are mostly Google Analytics and Search Console integration. It makes looking at everything we need to look at easier. Review collected by and hosted on G2.com.

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SEO Consultant & Founding Partner
Internet
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Imagine distilling the most useful aspects of enterprise-level tools such as SearchMetrics and Conductor, as well as cheaper but equally useful tools like SEMrush, Moz, Raven Tools and Ahrefs/Majestic, and then packaging it all in an interface that's not only easier to use but a better value as well- That's what Dragon Metrics have done!

I love those other tools as well and use them on a regular basis, but DragonMetrics is invaluable in my opinion, especially when working with my clients in the APAC region. The built-in Baidu keyword research tool alone is very convenient, not to mention the keyword research and rank tracking/competitor tracking abilities for all the local search engines such as Haosou and Naver. No other tool delivers this ability!

Review collected by and hosted on G2.com.

What do you dislike?

There's nothing I can point to that I actively dislike. The interface takes a bit to get used to, but it's the same for any software. Think of it like getting used to GA, where all it takes is clicking around to gain familiarity, and not like SiteCatalyst where you don't even know what half the things mean unless you're a BI expert. This tool is straightforward and rewarding to use-that's pretty high praise.

ProTip: The top left Campaigns/Research switcher is a slightly darker blue square and is easy to miss as it kind of blends in . It's what you use to toggle between the two major sections of the tool. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Upload a small set of keywords, then download the exported Excel file, then go back and add all your keywords at once and set the translation, search volume etc in one go. It's a bit difficult to individually adjust keywords within groups, or to reassign keywords to other groups etc. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Increase in organic traffic from the big G and local APAC search engines (Baidu, etc.), what else? Review collected by and hosted on G2.com.

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Response from Simon Lesser of Dragon Metrics

Thanks for sharing your feedback, Chris! We're so glad you love the product!

In response to your recommendation, we agree -- it's easy to make small adjustments to a few fields quickly in the user interface, but for large-scale changes we recommend exporting your data to Excel, updating it there, and the re-uploading (or using the API). Here's a video and instructions on how to do it https://help.dragonmetrics.com/knowledge-base/keyword-management/updating-keywords-in-keyword-management Your tip about the campaign/research switcher will be addressed in the new redesign launching in a few weeks -- we agree it should be more obvious, so thanks for the feedback.

CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Dragon Metrics gathers all of the essential SEO tracking information you need to know on a day-to-day basis in one place. This has saved a ton of time on doing keywords research and tracking on does the heavy lifting for you. The fact that it integrates with our analytics / goals / sales tracking makes one less things I have to log into. Review collected by and hosted on G2.com.

What do you dislike?

I'm not a seasoned SEO veteran, but am heading up of this department in my company by default. That said, there was a bit of a learning curve for me because there are so many options with the software. At the same time though, this made it easier for me to get up to speed quickly. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Take advantage of the automation tools like email reports and competitor tracking. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Competitor analysis, keyword tracking for our blog posts. It has helped us to address some issues with our site and to know how people are finding us vs our competitors. Review collected by and hosted on G2.com.

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UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

We use Dragon Metrics as an SEO reporting tool for our clients. It is probably one of the best reporting tools out there, and one of the only ones that truly integrates Google Analytics the way we wanted it to be integrated. Dragon Metrics is super user friendly and easy to learn how to use. The customer service is top notch whenever we have a question Simon or someone from the team gets back to us in no time and always has an answer! Would highly recommend this product! Review collected by and hosted on G2.com.

What do you dislike?

No real complaints about this product so far. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Making reporting easier for us internally to deliver reports to our clients. The reports do themselves and make it easier for all of us to really dive in deep and see what is going on within in accounts. Review collected by and hosted on G2.com.

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UI
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Having a clean dashboard view and ability to see competitors is one of the greatest features in Dragon Metrics. Review collected by and hosted on G2.com.

What do you dislike?

It is a little time consuming to build out customer reports and has a slight learning curve. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It helps us make sure we are using keywords and helps adjust our web content so users can find what they need. Review collected by and hosted on G2.com.

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UR
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Tracking a huge number of keywords ranking can be hard. But this tool makes it easy.

Very basic tools for SEO

Great for starters. And easy to learn. Review collected by and hosted on G2.com.

What do you dislike?

More features.

Would like more guides.

Interface can improve.

Easy to get lost on what page you are. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Making clear oriented business decision with the Dragon Metrics by keyword tracking. Review collected by and hosted on G2.com.

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Coordinator
Consumer Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Both the Competitor Analysis & Content Management are really helpful. Review collected by and hosted on G2.com.

What do you dislike?

The dashboard could be a little more user friendly. As I'm frequenting the dashboard, I find myself getting lost in my mission. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Ease the use of the dashboard. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

analyzing our competitors Review collected by and hosted on G2.com.

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MD| Professional SEO consultant| Small Business Internet Marketing
Internet
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The best will be its optimization guideline for each site and the Asia targeting. I can ask colleague who even new to SEO and copy the advice there and feedback to client. And since a lot of SEO software/Tool are targeting US or English market, this tool focus more on Asia market (in Chinese) and the best part is it even support Baidu which save you a lot of time. Review collected by and hosted on G2.com.

What do you dislike?

The only part to complain will be the updated time on ranking, by default it should be done once a week. However, they don't position themselves as keywords monitor tool, so I think is acceptable. It do takes a bit time to learn and understand the whole tools. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

There is a learning curve for the software, but not too long Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

A lot of company will need a lot comparison table during the whole progress, Dragon Metrics keep track on the work and with flexibility to provide necessary information to client. Review collected by and hosted on G2.com.

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Digital Marketing Manager, Corporate SEO
Marketing and Advertising
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Dragon Metrics has been a great partner to onboard our SEO program across North East Asia. I'm looking forward to bringing on additional regions in 2018. Review collected by and hosted on G2.com.

What do you dislike?

I wish there was a better in-tool translation of keywords. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Launching a SEO program for our NE Asia regions. Using Dragon Metrics has allowed regional teams to discover current positioning and opportunities. The Baidu research tool is excellent as are local language experts on tool usage. Review collected by and hosted on G2.com.

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Chief Problem Solver
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Dragon Metrics has been influential in helping us scale our marketing agency. The ability to automate reports is matched by the exceptional customer service.

It was the only platform we found with Global reporting capabilities.

Thank you, Review collected by and hosted on G2.com.

What do you dislike?

At first it did not have a good local presence, but the team has since updated this creating a full-service platform. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you are looking for a platform that works for an agency with Global Outreach you will be pleased with Dragon Metrics. The software is easy to set up and has a very effective reporting platform. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are using this for an agency reporting platform. The benefits of not having to run manual reports has been time saving. Review collected by and hosted on G2.com.

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CEO
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Tracking big number of keywords ranking is always a trouble for us,I mean really big number, until we found dragon metrics. It's has a powerful function to do huge number keywords tracking at one time. As all known, rankings is very basic but very important info for SEO business. Dragon metrics do help a lot. Besides, the weekly report is very clear and straightforward, really helpful for us to make business decisions.

Review collected by and hosted on G2.com.

What do you dislike?

We're looking forward that Dragon Metrics can have more new and great features to help us do more things, like link building competitor analysis, etc Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Solving problem:Tracking huge number of keywords ranking in SEO business

Benefits Realized: Making clear and result oriented business decision with the Dragon Metrics help Review collected by and hosted on G2.com.

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Directeur SEO
Marketing and Advertising
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

The data veracity, especially for non-Google search engines (Baidu, Haosou…).

A Campaign mode gathering rankings, website issues, links, competitors & analytics.

The Research mode, for a keyword or a website, providing lot of useful insights.

The Baidu features (Baidu search volume, Baidu properties, Competition…). Review collected by and hosted on G2.com.

What do you dislike?

Nothing, can’t wait to see the new Dragon metrics’ options. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are now confident on the ranking results for Chinese search engines, we don’t need to double-check if they are true or not.

The automated and customized reports made us save a lot of time.

Thanks to Dragon Metrics, we also improved the quality of our researches and strategies. Review collected by and hosted on G2.com.

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Principal
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

We have worked with, and demoed, dozens of SEO software platforms and products and DragonMetrics, hands down, is now our go to choice. It offers most of the tools that we used in enterprise-class software, and give us what we need in a much less complicated manner. The UI is easy so to use, very intuitive. Review collected by and hosted on G2.com.

What do you dislike?

I wouldn’t say “dislike,” but there are two features that are on their roadmap but not yet released.

REPORTING

The first is super robust and totally customizable reporting. This update is just about ready for release and from what we can tell, will be worth the wait.

Our reporting standard became our previous SEO tool, and we turned down other tools because their reporting was lacking. Over time we found previous software's reporting to be pretty but not terribly customizable and, at times, very onerous. Running reports numerous times to get all the necessary competitor information in it and then manually copy it together is not an idea of a good time.

LOCAL SEARCH

The other big one for us is Local Search, which will arrive in the fall. Conductor, whose local search feature arrived about nine months late (and very frustrating to use when it was released), you may wonder why I feel I won’t get screwed again.

Simply because Dragon has met all of our requests thus far in a timely fashion and has been on-target thus far with promised enhancements. They also want to get input on requests and features and don’t seem to want to keep their paying clients in a bubble My experience tells me these folks can be trusted, which I cannot say about our all companies we have worked with. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Their customer service is bar none. DragonMetrics offers the same (and sometimes) as the more expensive platforms but for a fraction of the cost. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Increase in organic presence, traffic, competitor research and strategy. Review collected by and hosted on G2.com.

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MD and Founder
Legal Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Very easy to use and gave me the ability to track the metrics of our website (a small business) in a very simple and straightforward way. Review collected by and hosted on G2.com.

What do you dislike?

Nothing I can find so far which is quite surprising. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We were wanting to look at how we ranked on Google and our general health position regarding SEO. Dragon Metrics solved ranking issue and has enabled us to really understand a lot more about how people are engaging with our website. Review collected by and hosted on G2.com.

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SEO Project Manager
Internet
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I've used every type of rank tracking tool you can think of, and Dragon Metrics has blown away my expectations. Great UI, unbelievable support, and extremely accurate data. We are particularly focused on non-Google search engines in Asia now, and there's nothing better on the market than Dragon Metrics. Review collected by and hosted on G2.com.

What do you dislike?

There isn't anything I would change with Dragon Metrics. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Simon and the team have been extremely helpful in getting us what we need. Thanks! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Incremental lift in SEO efforts for Google and non-Google search engines alike. Review collected by and hosted on G2.com.

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