SEOTesting Reviews & Product Details

SEOTesting is an SEO testing and reporting platform that enables SEOs to run structured experiments, analyze Google Search Console data, and prove the real impact of their SEO efforts. It is designed for SEO agencies, in-house teams, and independent consultants who require an evidence-based workflow for validating hypotheses, supporting recommendations, and monitoring site-level performance. The platform centralizes Google Search Console data and converts it into testable configurations, historical comparisons, and actionable insights. This saves hours of time by eliminating spreadsheets and manual reporting, so that SEOs can focus on strategy, content, and experimentation. Use it to understand how specific updates influence search impressions, clicks, rankings, and engagement metrics. SEOTesting now also includes AI-powered summaries that automatically analyze performance data and generate clear, concise explanations across SEO tests, content groups, and end-of-month reports. These summaries highlight trends, flag anomalies, and provide actionable SEO takeaways, helping teams quickly determine whether changes were successful and produce stakeholder or client-ready insights in far less time. SEOTesting also prepares SEOs for the evolving search landscape. AI chatbots and LLM-based assistants are becoming a growing source of answers and recommendations, influencing what people click and trust. To help teams adapt, SEOTesting includes high-level LLM Testing, allowing you to track how GA4-reported sessions from LLMs change before and after page updates. Key capabilities include: • Time-based testing to compare performance before and after page-level or site-level updates. • SEO split testing using defined test and control URL groups to evaluate changes under more controlled conditions. • LLM testing to track shifts in GA4-reported sessions originating from large language model interfaces and analyze whether content adjustments influence LLM-driven visits. • Insight and reporting tools such as trend dashboards, AI-powered summaries and end of month reports, structured annotations, forecasts, and pre-built reports for areas including declining content, click-through-rate opportunities, cannibalization, and quick-win analyses. • Content grouping and change tracking that allow teams to organize URLs by theme or structure and maintain a clear record of modifications, tests, and resulting outcomes. Agencies use SEOTesting to manage multiple clients, demonstrate ROI, and support recommendations with clear evidence. In-house teams rely on it for stakeholder buy-in, cross-team alignment, and understanding which optimizations truly make a difference. Everything is centralized to make collaborative SEO decisions and identify which initiatives merit further investment. Additional components include a Chrome extension that allows you to view Search Console query data as you browse pages on your site, and a Looker connector for teams that maintain custom dashboards or client-specific reporting systems. SEOTesting is a powerful alternative to using Google Search Console alone, providing a structured environment for conducting SEO experiments and interpreting search performance data across both traditional search engines and emerging LLM-mediated interfaces.

Product Website

Seller

SEOTesting

Discussions

SEOTesting Community

Languages Supported

English

Overview by

Nick Swan

Pricing

Pricing provided by SEOTesting.

Single Site

$50.00

Per Month

View More Pricing Information

SEOTesting Integrations

(4)

Verified by SEOTesting

SEOTesting Media

SEOTesting Demo - SEOTesting time-based SEO testing

Run time-based SEO tests to see how the organic SEO performance of your pages has been affected by changes made.

Optimise for AI-driven search with LLM Testing in SEOTesting. An LLM Test is a time-based test that lets you measure user sessions generated from LLMs before and after you make a page change.

SEOTesting Demo - SEOTesting Split testing

Set up two groups of similar pages: a test group where changes are made and a control group that remains unchanged. Track the performance of both groups of pages over the same time period.

See all your Google Search Console properties in one view. Analyze trends, algorithm updates, and custom annotations - all in one dashboard. Forecast up to 6 months in advance using historical data and seasonal trends.

Video tour of SEOTesting

G2 reviews are authentic and verified.

Here's how.

Nicolas A.

Head of Ecommerce

Mid-Market (51-1000 emp.)

1/29/2026

"A genuinely useful SEO testing tool built for real-world SEO"

4.5/5

What do you like best about SEOTesting?

What I like most about SEOTesting is its focus on measuring the real impact of SEO changes. It makes it very easy to test titles, meta descriptions or content updates and clearly see before/after performance using Google Search Console data.

The tool is simple, well-designed, and avoids unnecessary complexity. It’s clearly built by people who understand how SEO actually works in real-life conditions, not just in theory. The team is also extremely responsive and genuinely listens to user feedback, which is a big plus. Review collected by and hosted on G2.com.

What do you dislike about SEOTesting?

There isn’t much to dislike, honestly. Some advanced SEO users might initially expect more features or complexity, but that’s also what makes SEOTesting strong: it stays focused on testing and decision-making rather than trying to do everything. Review collected by and hosted on G2.com.

What problems is SEOTesting solving and how is that benefiting you?

SEOTesting doesn’t just solve a technical SEO problem, it solves a trust and reliability issue. Even when everything works as expected, I know that if I ever have a question, doubt, or edge case, there is a real team behind the product that will respond quickly and thoughtfully.

That peace of mind is extremely valuable. It makes the tool easy to adopt, easy to rely on long-term, and much more pleasant to use compared to many SEO tools where support feels distant or purely transactional. Review collected by and hosted on G2.com.

Response from Vicky Webster-Garvey of SEOTesting

edit

Thanks so much for taking the time to share such a thoughtful review Nicolas - we really appreciate it.

It’s great to hear that the focus on measuring the real impact of SEO changes is coming through clearly. Helping teams run reliable SEO tests (whether that’s title tags, meta descriptions, or on-page updates) using Google Search Console data is exactly what we built SEOTesting for, so it’s reassuring to know that’s delivering value in real-world use.

We also really value your comments about simplicity and focus. There are a lot of SEO tools out there that try to do everything, but our goal has always been to help people make better decisions through clear SEO experiments and data, rather than adding unnecessary complexity.

And on the support side - thank you. We genuinely believe that good SEO testing isn’t just about the tool, but also about having a team behind it that can help with use cases, questions, and ideas.

Nilesh P.

SEO Analyst

Mid-Market (51-1000 emp.)

1/27/2026

"SEO Experiments"

5/5

What do you like best about SEOTesting?

There are so many features here that GSC simply lacks. My favorites are the content groups and rank trackers, which help me track performance much better than GSC.

I also really like the specific reports - like Branded vs. Non-Branded traffic, Benchmarks, and the new LLM traffic pages. It covers everything I need in one place. Review collected by and hosted on G2.com.

What do you dislike about SEOTesting?

I haven't found anything to dislike yet. Review collected by and hosted on G2.com.

What problems is SEOTesting solving and how is that benefiting you?

The main problem it solves is eliminating guesswork. Whenever I have an idea to improve the site's performance, I don't just blindly implement it.

Instead, I use SEOTesting to run Single, Group, or Split tests to support my hypothesis with real data. If the test is a winner, we then roll out the changes to the whole site. It gives us the confidence to make changes knowing they will actually work. Review collected by and hosted on G2.com.

Response from Vicky Webster-Garvey of SEOTesting

edit

Thanks for sharing this - it’s great to hear how you’re using SEOTesting in practice.

We’re especially glad the content groups and rank tracking features are helping you go beyond what’s possible in Google Search Console alone. Being able to organise pages and track performance in a more meaningful way is something we’ve put a lot of thought into, so it’s great to see that landing well.

It’s also really encouraging to hear the specific reports are useful - particularly things like branded vs. non-branded traffic, benchmarks, and LLM traffic insights. Our aim is to make it easier to understand where growth is coming from and how different types of search (including newer AI-driven traffic) are contributing.

And your point about eliminating guesswork is exactly why SEOTesting exists. Whether it’s single tests, group tests, or split tests, the goal is to help turn SEO ideas into structured experiments backed by real data - so you can roll out changes with confidence, not assumptions.

Really appreciate you taking the time to leave a review 🙌

David W.

SEO Manager

Mid-Market (51-1000 emp.)

11/5/2025

"Great tool for tracking and recording the impact of website changes"

5/5

What do you like best about SEOTesting?

SEOTesting allows us to track a wide range of changes and gauge what is and isn't working for us. Whether it is content changes, tracking the impact of digital PR coverage or adding internal links, we can easily track the impact of changes whether using single, group or split tests. We now use the tool most days and we often find ourselves saying to 'chuck it in SEOTesting' as a test. The tool itself is easy to implement and get started with and anytime we've had questions the support team have always replied quickly. The daily sitemap updates are also really useful and they allow us to monitor if URLs are changed or products are removed without being redirected. Review collected by and hosted on G2.com.

What do you dislike about SEOTesting?

No major downsides from our side. We sometime want to run tests over both 2 and 4 weeks so it might be good to have the option to either duplicate a test and make minor changes or choose two timeframes rather than creating a new task from scratch. Review collected by and hosted on G2.com.

Ken S.

Director, SEO

Small-Business (50 or fewer emp.)

11/3/2025

"Excellent SEO Testing Platform with Outstanding Value and Support"

5/5

What do you like best about SEOTesting?

SEOTesting has become an indispensable tool in our SEO workflow. The platform's comprehensive reporting features are exceptional - from Content Decay reports that identify pages losing traffic, to keyword cannibalization detection, CTR optimization opportunities, and time-based testing that proves the impact of our changes. The pre-built reports save us hours of manual data analysis every week.

The pricing is incredibly reasonable, especially considering you can add unlimited users without additional costs. We've tried other enterprise SEO tools that cost 5-10x more with far fewer capabilities.

What truly sets SEOTesting apart is their continuous innovation. The team regularly rolls out new features and improvements based on user feedback. Having direct access to the product owners and development team through their Slack community is invaluable - you can get answers quickly, request features, and see them actually get implemented. This level of accessibility is rare in SaaS products. Review collected by and hosted on G2.com.

What do you dislike about SEOTesting?

If I had to mention one thing, it would be that there's a bit of a learning curve initially to understand all the different testing methodologies and reports available. However, the documentation and helpful Slack community make this a minor issue. What's important is the time saving and that the data is all there. Review collected by and hosted on G2.com.

What problems is SEOTesting solving and how is that benefiting you?

Honestly, SEOTesting has solved some frustrations I've dealt with for years.

The biggest one? Actually proving that my SEO work matters. I used to make changes based on best practices and just hope they'd work. Now I can show my team "look, we changed these title tags and got a 23% increase in clicks" with real data backing it up. That's been huge for getting resources and support for SEO projects.

It's also made me way more strategic about where I spend my time. Instead of randomly optimizing pages, the Content Decay and CTR reports basically tell me "hey, these pages are bleeding traffic" or "this page is getting impressions but no clicks - fix the title." I'm not guessing anymore about what to work on next.

And the reporting part - thank god. I used to spend hours every month wrestling with Search Console data in spreadsheets. Now it's just... done. The reports are ready to go, and the changelog feature means I can actually remember what we changed and when without digging through old emails.

Bottom line: I'm doing better SEO work in less time, and I can finally prove it's working. That's made my job both easier and more rewarding. Review collected by and hosted on G2.com.

Bryan S.

CEO & Co-Founder

Small-Business (50 or fewer emp.)

12/9/2025

"Effortless SEO A/B Testing with Seamless Google Integration"

5/5

What do you like best about SEOTesting?

SEOTesting is one of the easiest ways to implement A/B testing on a website - specifically for SEO. I love how it easily integrates with Google Search Console to pull in your website data before and after a test. It's simple to create notes on website changes, create group tests, and even track AI traffic coming to your site! The support team is fantastic as well. Review collected by and hosted on G2.com.

What do you dislike about SEOTesting?

At first, the pricing was a bit expensive for multiple websites but I spoke with Vicky and she was able to create a more simplified pricing model that better fit my agency's needs. Past that, the platform is really great. Review collected by and hosted on G2.com.

Verified User in Consulting

Small-Business (50 or fewer emp.)

12/9/2025

"Unmatched Data Access and Insightful LLM Reports"

5/5

What do you like best about SEOTesting?

For me, it's the access to an astonishing amount of data. And it's not useful for running SEO tests. SEOTesting gives you access to and the ability to slice and dice your Google Search Console data in just so many amazing ways. And now, with the addition of LLM reports, it just take data-driven work to a whole new level. I use SEO testing to improve my clients' campaigns, but also to conduct quite an indepth market research, see what's been working for us at a granular level (the ability to compare data sets per date is super helpful), and often also, find a ton of new ideas for campaigns and strategies to try. Review collected by and hosted on G2.com.

What do you dislike about SEOTesting?

The interface can seem a little dated, to be fair. And some reports are a bit buried, hidden behind all the SEO Testing capability. Review collected by and hosted on G2.com.

What problems is SEOTesting solving and how is that benefiting you?

There are actually two problems SEOTesting helps me resolve: The first one is that it helps me see most of the data I need to power my clients' campaigns in one place. So rather than having some of it in one tool and some of it in another and then using spreadsheets to combine it all, etc., I can actually run specific reports using Google Search Console data, and get the answer straightaway in one tool. And the other thing is that once I have those ideas, I can test their impact. So I can implement an idea, set up a group of pages where I've implemented it, and run a SEO test on them to see whether it actually worked. Review collected by and hosted on G2.com.

Thomas C.

Head of SEO

Mid-Market (51-1000 emp.)

12/2/2025

"The most undervalued tool on the market"

5/5

What do you like best about SEOTesting?

The all-in-one aspect and time savings for quickly identifying pain points.

My two “banger” reports: Content Decay & Striking Distance Keywords Review collected by and hosted on G2.com.

What do you dislike about SEOTesting?

No need for negative points.

If I had to mention one, I would say the accessibility of features, which are sometimes hidden in the tool. Review collected by and hosted on G2.com.

What problems is SEOTesting solving and how is that benefiting you?

As a customer for over four years, I have seen the tool evolve over time and integrate features that are extremely relevant to my daily needs.

Customer service is always available and takes our feedback into account when improving the tool.

More generally, SEOTesting's ROI is unbeatable on the market. I have recommended it to many SEOs :) Review collected by and hosted on G2.com.

Lidia I.

Marketing Executive

Marketing and Advertising

Mid-Market (51-1000 emp.)

11/10/2025

"Effortless SEO Insights at a Great Price"

5/5

What do you like best about SEOTesting?

SEOtesting is super straightforward to use and adds a lot of value at a genuinely great price-point. We use it all the time to do a quick review of the impact of our SEO campaigns. The unlimited user seats let us add in cross-functional partners who can view the value of their contributions when it comes to SEO. Review collected by and hosted on G2.com.

What do you dislike about SEOTesting?

Some awesome reports are a bit hidden, there is no easy way to export all of my experiments, I'd love to dig in further at keyword and URL level for each experiment. This tool is great and has the potential to be truly fantastic. Review collected by and hosted on G2.com.

Marty M.

Founder

Small-Business (50 or fewer emp.)

12/9/2025

"Unmatched Functionality and Value for Streamlined Workflows"

5/5

What do you like best about SEOTesting?

It's not just offering a lot of functionality for a good price, it offers a massive amount of functioanlity for any tool. But beyond that, it's also great price! Sometimes simplifying a workflow and getting straight to the point is what is needed most! I also love the SEO testing extension and just how forthcoming the developers are with new ideas and tests. Makes sense I guess! Review collected by and hosted on G2.com.

What do you dislike about SEOTesting?

Genuinely can't think of anything. The overall shift towards AI means GSC doesn't have as much data, but I can see SEO Testing doing everything they can to keep the tool up to date with updates to keep it useful. Review collected by and hosted on G2.com.

Response from Vicky Webster-Garvey of SEOTesting

edit

Thanks so much for the kind words - really appreciate you taking the time to share this.

It’s great to hear that the balance between functionality and simplicity is working well for you. A big part of what we’re trying to do with SEOTesting is streamline SEO workflows, so you can get from idea → test → insight as quickly as possible, without getting lost in unnecessary complexity.

We’re also glad you’ve found the SEO testing extension useful. That’s an area we’re continuing to invest in, especially to make it easier to run and analyse SEO experiments directly alongside your day-to-day work.

Your point about getting data quicker and organising it into meaningful content groups from Google Search Console is exactly what we’re aiming for - helping SEOs turn raw GSC data into something actionable.

And on the AI / changing search landscape, you’re absolutely right. Search is evolving quickly! So we’re focused on making sure SEOTesting continues to adapt, whether that’s through new reports (like LLM traffic), improved testing methods, or better ways to measure SEO performance over time.

Thanks again for the support - it genuinely means a lot 🙌

Nick L.

Owner

Small-Business (50 or fewer emp.)

12/9/2025

"Exceptionally Intuitive UX Sets SEOTesting Apart"

5/5

What do you like best about SEOTesting?

The UX. It's incredibly intuitive to use, unlike so many other tools that lump in so much junk that it takes away from its value. Good job SEOTesting team! Anytime I have questions, the team responds quickly. Review collected by and hosted on G2.com.

What do you dislike about SEOTesting?

I'd love to see server log integration so we could understand crawl optimization due to various efforts. This isn't even a dislike, just an opportunity to make it even more awesome. Review collected by and hosted on G2.com.