Best Search Monetization Platforms - Page 2

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Researched and written by Yukta Rustagi

Search monetization platforms monetizes search results on a company’s website, mobile app, web browser extension, or desktop application. This type of software platform can match targeted ads with consumer’s search results by adding a few lines of code to a company’s website. These tools can monetize search in one of two ways. First, search monetization software can redirect desktop and mobile search queries from a web extension, browser, and mobile app directly to search partners like Google, Bing, Yahoo, etc., as well as affiliate shops. Second, these tools can also have the capability to integrate a search box directly to a business’ website, mobile app, or web extension.

Search monetization platforms help publishers monetize their digital assets by receiving money every time a consumer performs a search and clicks on an ad within the search results. Businesses can track the average revenue per one thousand impressions (RPM). Search monetization software assists publishers with ad management, but it differs from app monetization software, as the latter is used to create and format ad units inside a mobile app and streamline the selling of the ad space through mobile ad networks and exchanges. Unlike search advertising software, which helps businesses advertise on search engines and offers tools to create text or product listing ads, search monetization software is used by publishers to convert daily search queries and traffic into revenue directly from their own website.

To qualify for inclusion in the Search Monetization category, a product must: