# Best Retail Analytics Software - Page 4 *By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)* Retail analytics software provides retailers with an in-depth look into all aspects of their business. It equips them with detailed analytical data to make more informed and strategic decisions. The tool does so by analyzing retail key performance indicators (KPI) like the total sales volume, average transaction size, retail conversion rate, rate of return, etc. Retail analysts and managers use this tool to see how the company performs across regions and business units, often in real time. Retail analytics software helps identify and analyze customers' data and determine which items are selling well, when items sell most, and what demographics purchase which items. It also helps study shopping patterns and uncover consumer trends with consumer packaged goods (CPG) or durable goods, enabling sales and marketing teams to formulate better sales strategies and implement effective marketing loyalty programs. Retail analytics software integrates with other software, such as [retail POS systems](https://www.g2.com/categories/retail-pos), [retail management systems](https://www.g2.com/categories/retail-management-system), and [retail operations software](https://www.g2.com/categories/retail-operations), to gather data on a daily basis. To qualify for inclusion in the Retail Analytics category, a product must: - Integrate with or analyze data from various other retail software - Help in gathering, cleansing, organizing, and analyzing retail data - Provide real-time analytics and visualization through intelligent dashboards - Monitor business KPIs, and enable trend prediction and retail data forecasting - Act as a centralized database and enable the creation of enterprise-ready reports - Be designed specifically for retail and wholesale businesses ## How Many Retail Analytics Software Products Does G2 Track? **Total Products under this Category:** 228 ### Category Stats (Jun 2026) - **Average Rating**: 4.4/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Minderest (+1.75%) - Among all products in this category, Minderest recorded the largest rating increase compared to last month *Last updated: June 24, 2026* ## How Does G2 Rank Retail Analytics Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 4,100+ Authentic Reviews - 228+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Retail Analytics Software Is Best for Your Use Case? - **Leader:** [Shopify POS](https://www.g2.com/products/shopify-shopify-pos/reviews) - **Highest Performer:** [T.M.A.S.](https://www.g2.com/products/t-m-a-s/reviews) - **Easiest to Use:** [Swan AI](https://www.g2.com/products/swan-ai/reviews) - **Top Trending:** [Crisp Data Platform](https://www.g2.com/products/crisp-data-platform/reviews) - **Best Free Software:** [Crisp Data Platform](https://www.g2.com/products/crisp-data-platform/reviews) ## What Are the Top-Rated Retail Analytics Software Products in 2026? ### 1. [GreyJean Genie](https://www.g2.com/products/greyjean-genie/reviews) Genie is an AI-powered recommendation engine empowering retail marketers to target customers with contextually relevant messages. **Average Rating:** 4.3/5.0 **Total Reviews:** 3 **How Do G2 Users Rate GreyJean Genie?** - **Ease of Admin:** 10.0/10 (Category avg: 8.6/10) **Who Is the Company Behind GreyJean Genie?** - **Seller:** [Grey Jean Technologies](https://www.g2.com/sellers/grey-jean-technologies) - **Year Founded:** 2015 - **HQ Location:** New York, US - **LinkedIn® Page:** https://www.linkedin.com/company/greyjeantechnologies/ (2 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 67% Mid-Market, 33% Small-Business #### What Are Recent G2 Reviews of GreyJean Genie? **"[Predicts Customer behavior like a Genie](https://www.g2.com/survey_responses/greyjean-genie-review-6968939)"** **Rating:** 5.0/5.0 stars *— Ivan d.* [Read full review](https://www.g2.com/survey_responses/greyjean-genie-review-6968939) --- **"[A great marketing analytics tool for B2B companies](https://www.g2.com/survey_responses/greyjean-genie-review-6959077)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/greyjean-genie-review-6959077) --- ### 2. [Minderest](https://www.g2.com/products/minderest/reviews) Minderest is a sophisticated Price & Catalogue Intelligence solution designed to assist businesses in optimizing their pricing strategies. As a leader in this field, Minderest provides retailers and manufacturers with the tools necessary to gain real-time insights into competitor pricing, ensuring that pricing policies are effectively enforced across distribution networks. With a strong presence in over 40 countries and a client base exceeding 400 companies, Minderest has established itself as a trusted partner for organizations looking to enhance their pricing operations. The target audience for Minderest primarily includes retailers and manufacturers, particularly those with extensive and complex product portfolios. These businesses face the challenge of navigating competitive pricing landscapes while maintaining profitability. By utilizing Minderest's advanced technology, companies can monitor competitor prices in real-time, allowing them to make informed decisions that align with their pricing strategies. This capability is essential for businesses aiming to remain competitive in a rapidly evolving market. Minderest's platform is distinguished by its proprietary technology, which is developed in-house by a team of expert engineers. The integration of advanced Artificial Intelligence, including Machine Learning and Deep Learning models, enhances the platform's ability to address real-world pricing challenges. This robust technological foundation allows Minderest to tailor its solutions to meet the unique needs of each client, providing a level of customization that is particularly beneficial for enterprise-level companies. Key features of Minderest include comprehensive price tracking, automated reporting, and analytics that provide actionable insights. These features enable users to identify pricing trends, monitor market fluctuations, and adjust their strategies accordingly. The platform not only facilitates a significant increase in revenue—reported at 5-10% for many clients—but also offers a remarkable return on investment, with an average ROI of 9.8 times. Additionally, users can save up to 80% of the time typically spent on manual pricing analysis, allowing them to focus on strategic initiatives that drive growth. Minderest stands out in the Price Intelligence category by offering a combination of innovative technology, tailored solutions, and a commitment to helping clients achieve their pricing objectives. As businesses continue to face pricing pressures and competition, Minderest equips them with the intelligence and tools necessary to thrive in the marketplace. **Average Rating:** 4.6/5.0 **Total Reviews:** 4 **Who Is the Company Behind Minderest?** - **Seller:** [Minderest](https://www.g2.com/sellers/minderest) - **Year Founded:** 2012 - **HQ Location:** Murcia, ES - **Twitter:** @minderest_en (147 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/minderest (104 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 75% Mid-Market, 25% Enterprise #### What Are Recent G2 Reviews of Minderest? **"[Strong Analytics and Automated Reporting for Pricing Insights](https://www.g2.com/survey_responses/minderest-review-13001162)"** **Rating:** 4.0/5.0 stars *— Patricia F.* [Read full review](https://www.g2.com/survey_responses/minderest-review-13001162) --- **"[Minderest: Powerful Reports, Alerts, and Repricing That Drive Growth](https://www.g2.com/survey_responses/minderest-review-12923101)"** **Rating:** 5.0/5.0 stars *— Verified User in Retail* [Read full review](https://www.g2.com/survey_responses/minderest-review-12923101) --- ### 3. [Mobivity](https://www.g2.com/products/mobivity/reviews) Mobivity helps restaurants and other brick and mortar retail brands manage customer connections in a digital world to increase how often they visit and how much they spend. At the core we are a Customer Engagement Platform for restaurants and retailers, helping them reach their customers directly through mobile messaging. Our solutions increase customer engagement, frequency, and loyalty by capturing and leveraging POS transaction records to automatically analyze customer habits and deliver custom offers and promotions. - We currently support over 36K locations. - We recently received the 2020 MarTech Breakthrough Award for Best Mobile Messaging Based Marketing Solution. - We were founded in 2008. - We are based out of beautiful Chandler, Arizona. For more information about Mobivity, visit mobivity.com. **Average Rating:** 4.3/5.0 **Total Reviews:** 12 **How Do G2 Users Rate Mobivity?** - **Ease of Admin:** 5.0/10 (Category avg: 8.6/10) **Who Is the Company Behind Mobivity?** - **Seller:** [mobivity](https://www.g2.com/sellers/mobivity) - **Year Founded:** 2007 - **HQ Location:** Chandler, AZ - **Twitter:** @mobivity (897 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/389308/ (45 employees on LinkedIn®) - **Ownership:** OTC: MFON **Who Uses This Product?** - **Top Industries:** Restaurants - **Company Size:** 183% Mid-Market, 67% Enterprise #### What Are Recent G2 Reviews of Mobivity? **"[Smart SMS/Text Program](https://www.g2.com/survey_responses/mobivity-review-4555270)"** **Rating:** 4.5/5.0 stars *— Mark T.* [Read full review](https://www.g2.com/survey_responses/mobivity-review-4555270) --- **"[Effective and Easy SMS](https://www.g2.com/survey_responses/mobivity-review-4551606)"** **Rating:** 4.0/5.0 stars *— Marvin D.* [Read full review](https://www.g2.com/survey_responses/mobivity-review-4551606) --- #### What Are G2 Users Discussing About Mobivity? - [What is Mobivity used for?](https://www.g2.com/discussions/what-is-mobivity-used-for) ### 4. [Movista](https://www.g2.com/products/movista/reviews) Movista transforms how work gets done in retail. Founded by industry veterans who experienced the challenges of managing distributed workforces, Movista created the leading enterprise platform for flawless in-store execution and performance. The Movista platform integrates or replaces a multitude of disparate systems into a single user-friendly, mobile interface. Behind the simple end-user experience is a robust workforce management platform. PLAN - Centralized scheduling, planning and instant store data to help you plan toward demand, resource planning and stocking product. EXECUTE - Our platform houses all project instructions, plans and examples in one location so field employees can plan ahead and spend more time on execution while in the store.Hourly employees cover locations faster and accomplish more per day, which leads to decreased corporate management costs and decreased in-store execution times. VERIFY - Movista gives managers the ability to verify field work in real-time through: Field-rep submitted images Real-time monitoring of field team performance and attendance Geo-fencing / Geolocation of all work done Exception reporting and alerts OPTIMIZE - Increase real-time operational and promotional efficiencies while driving more accurate predictions for procurement, sales forecasts, employee scheduling and marketing strategies. **Average Rating:** 4.0/5.0 **Total Reviews:** 7 **How Do G2 Users Rate Movista?** - **Ease of Admin:** 10.0/10 (Category avg: 8.6/10) **Who Is the Company Behind Movista?** - **Seller:** [Movista](https://www.g2.com/sellers/movista) - **Year Founded:** 2010 - **HQ Location:** Bentonville, US - **Twitter:** @Movista (221 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/movista-llc (142 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 71% Small-Business, 29% Mid-Market #### What Are Recent G2 Reviews of Movista? **"[One of the best platform for viewing all in-store operations for retail management](https://www.g2.com/survey_responses/movista-review-7313959)"** **Rating:** 4.5/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/movista-review-7313959) --- **"[A Great cloud based management retail software](https://www.g2.com/survey_responses/movista-review-7304816)"** **Rating:** 4.0/5.0 stars *— Verified User in Business Supplies and Equipment* [Read full review](https://www.g2.com/survey_responses/movista-review-7304816) --- #### What Are G2 Users Discussing About Movista? - [What is Movista used for?](https://www.g2.com/discussions/what-is-movista-used-for) ### 5. [Nano AI](https://www.g2.com/products/v-count-nano-ai/reviews) Nano AI is V-Count's flagship AI-powered people counting sensor, purpose-built for retail, shopping malls, airports, corporate offices, and any high-traffic venue that demands accurate, real-time visitor intelligence. Mounted flush to the ceiling, Nano AI leverages advanced deep-learning algorithms to deliver industry-leading 99%+ counting accuracy across a wide range of ceiling heights — from standard 2.2-meter retail environments all the way up to 7-meter high-bay installations. Unlike traditional infrared or stereo-camera counters, Nano AI uses AI on EDGE Neural Processing Units and optimised computer vision to distinguish individual people even in dense crowds, eliminating the overcounting and undercounting errors that distort occupancy reports and business decisions. Nano AI can deliver staff exclusion with accuracy 90%, gender recognition at accuracy 95%, age recognition 90% (brackets), as well as delivering 99% accuracy people counting at the same time. And it is the only people counting sensor that can do all if this alltogether in the global market. Nano AI could be used to count people passing by a location, going into a location, measuring number of people at a queue, occupancy of a space, as well as delivering gender age details alltogether even with removing staff numbers and delivering only pure customer numbers. Queue management alerts notify staff the moment wait times exceed configurable thresholds, enabling proactive service that reduces abandonment and improves customer satisfaction. Dwell-time tracking measures how long visitors engage with specific areas, providing a behavioral layer that goes far deeper than entry and exit counts alone. All data is fed in real time to V-Count's cloud-based Business Intelligence platform, where customisable dashboards, scheduled reports, and exportable datasets give operations and marketing teams the granular insight they need — hourly, daily, weekly, or year-over-year. Multi-site deployments are managed from a single dashboard, making Nano AI ideal for retail chains and franchise operators tracking performance across dozens or hundreds of locations simultaneously. One of the most important sides of Nano AI is, because of AI on EDGE design, no image is captured and no image is stored and no image is transferred, visual information is directly processed with AI on the sensor and no human ever sees an image. This makes Nano AI the most GDPR and privacy compliant solution in the global market. Nano AI integrates with leading retail ERP, POS, and workforce management systems, enabling conversion-rate analysis, staff-scheduling optimisation, and compliance reporting (including occupancy limits) from one unified data source. The sensor is PoE-powered, requires no moving parts, and is designed for a rapid, low-disruption installation that ceiling-tile environments accommodate in under an hour. V-Count supports every Nano AI deployment with dedicated onboarding, 24/7 technical support, and a customer success team that helps translate data into huge improvements in conversion, revenue per visitor, and operational efficiency. **Average Rating:** 4.2/5.0 **Total Reviews:** 3 **Who Is the Company Behind Nano AI?** - **Seller:** [V-Count](https://www.g2.com/sellers/v-count) - **Year Founded:** 2006 - **HQ Location:** Çankaya, Ankara, Türkiye - **LinkedIn® Page:** https://www.linkedin.com/company/v-count (69 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 75% Mid-Market, 25% Small-Business #### What Are Recent G2 Reviews of Nano AI? **"[Reliable and Easy to Use, Perfect for High-Volume Insights](https://www.g2.com/survey_responses/nano-ai-review-12776809)"** **Rating:** 5.0/5.0 stars *— Mustafa K.* [Read full review](https://www.g2.com/survey_responses/nano-ai-review-12776809) --- **"[Easy Setup, Accurate Data, and Flexible Reporting](https://www.g2.com/survey_responses/nano-ai-review-12795691)"** **Rating:** 4.5/5.0 stars *— Mark B.* [Read full review](https://www.g2.com/survey_responses/nano-ai-review-12795691) --- ### 6. [Shelfgram](https://www.g2.com/products/shelfgram/reviews) Shelfgram is a repository of shelf and product images supplied by the industry, fulfillment partners and consumers that lets business users browse the aisles of over 2,000 stores globally from wherever they are. **Average Rating:** 3.5/5.0 **Total Reviews:** 3 **Who Is the Company Behind Shelfgram?** - **Seller:** [Shelfgram](https://www.g2.com/sellers/shelfgram) - **Year Founded:** 2010 - **HQ Location:** Fayetteville, US - **LinkedIn® Page:** https://www.linkedin.com/company/storesight-retail-intelligence/ (280 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 67% Enterprise, 33% Small-Business #### What Are G2 Users Discussing About Shelfgram? - [What is Shelfgram used for?](https://www.g2.com/discussions/what-is-shelfgram-used-for) ### 7. [Skupos](https://www.g2.com/products/skupos/reviews) Connecting the convenience retail industry -- Skupos powers smarter, more profitable retail by connecting independent stores, brands, and distributors on one platform. **Average Rating:** 4.7/5.0 **Total Reviews:** 3 **Who Is the Company Behind Skupos?** - **Seller:** [Skupos](https://www.g2.com/sellers/skupos) - **Year Founded:** 2013 - **HQ Location:** Sugar Land, US - **Twitter:** @SKUPOS (891 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/pdicstoreessentials/ (14 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 67% Small-Business, 33% Mid-Market #### What Are Recent G2 Reviews of Skupos? **"[A one stop platform for all small scale and independent enterprises](https://www.g2.com/survey_responses/skupos-review-5467243)"** **Rating:** 4.5/5.0 stars *— Ameer N.* [Read full review](https://www.g2.com/survey_responses/skupos-review-5467243) --- **"[Excellent program with great quality for convenience stores](https://www.g2.com/survey_responses/skupos-review-5257692)"** **Rating:** 5.0/5.0 stars *— Yuli A.* [Read full review](https://www.g2.com/survey_responses/skupos-review-5257692) --- #### What Are G2 Users Discussing About Skupos? - [What is Skupos used for?](https://www.g2.com/discussions/what-is-skupos-used-for) ### 8. [Slim4](https://www.g2.com/products/slim4/reviews) Slim4 by Slimstock is an award‑winning, AI‑powered supply chain planning platform designed to help businesses build more efficient, resilient, and sustainable supply chains. Backed by over 30 years of global supply chain expertise, Slim4 unifies planning, execution, and data into a single connected platform, enabling faster, smarter, and more confident decision‑making across the entire value chain. The platform integrates commerce management, demand planning, inventory management, supply chain optimization, and agentic data management into one intelligent ecosystem. By combining real‑time data, advanced analytics, and AI‑driven automation, Slim4 provides full visibility and control over demand, supply, and inventory, helping organizations balance service levels, cost, and working capital with precision. Slim4 delivers measurable business value: increased sales, reduced inventory, higher operational efficiency, fewer stock‑outs, and significant waste reduction. AI‑powered automation minimizes manual planning effort, while intelligent workflows and agentic processes orchestrate decisions across products, suppliers, and master data. With a single source of truth, teams across commercial, operational, and supply chain functions work with consistent, up‑to‑date information, improving collaboration and decision quality. Core Slim4 Solution Areas: • Commerce Management: AI‑driven pricing optimization, promotion planning, and assortment strategy to improve margins and revenue. • Demand Management: Enhanced forecasting, cross‑channel demand planning, and dynamic demand sensing for highly accurate predictions. • Inventory Management: Automatic replenishment, multi‑echelon inventory optimization (MEIO), allocation, network balancing, and fresh/shelf‑life management to reduce excess stock and service gaps. • Supply Chain Planning: Integrated tools for supply planning, production scheduling, open‑to‑buy (OTB) control, scenario planning, and real‑time control tower visibility. • Agentic Data Management: AI‑orchestrated master data optimization and supplier collaboration with automated workflows to enhance data quality and operational speed. Designed for scalability and easy adoption, Slim4 features a cloud‑native architecture, enterprise‑grade security, and seamless integration with any ERP or enterprise system, including SAP, Oracle, Microsoft, and Salesforce. Implementation is supported by Slimstock’s expert consultants, ensuring rapid adoption, smooth integration, and ongoing value after go‑live. Trusted by more than 1,700 customers worldwide, Slim4 transforms supply chain planning into a competitive advantage by combining AI intelligence, advanced analytics, and decades of expertise. The result: empowered teams that eliminate waste, improve service levels, and make smarter, data‑driven decisions across the entire supply chain. **Average Rating:** 4.7/5.0 **Total Reviews:** 18 **How Do G2 Users Rate Slim4?** - **Ease of Admin:** 9.4/10 (Category avg: 8.6/10) - **Correction:** 8.3/10 (Category avg: 8.2/10) **Who Is the Company Behind Slim4?** - **Seller:** [Slimstock](https://www.g2.com/sellers/slimstock) - **Year Founded:** 1993 - **HQ Location:** Deventer, NL - **Twitter:** @Slimstock (622 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/805980 (626 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Retail - **Company Size:** 78% Mid-Market, 22% Small-Business #### What Are Recent G2 Reviews of Slim4? **"[Game-changer for our Supply Chain Performance](https://www.g2.com/survey_responses/slim4-review-8296499)"** **Rating:** 5.0/5.0 stars *— Ehsan G.* [Read full review](https://www.g2.com/survey_responses/slim4-review-8296499) --- **"[Slim4 has transformed our Inventory Management](https://www.g2.com/survey_responses/slim4-review-8583113)"** **Rating:** 4.5/5.0 stars *— Valeria A.* [Read full review](https://www.g2.com/survey_responses/slim4-review-8583113) --- #### What Are G2 Users Discussing About Slim4? - [What is Slim4 used for?](https://www.g2.com/discussions/what-is-slim4-used-for) ### 9. [Affinity Solutions](https://www.g2.com/products/affinity-solutions/reviews) Affinity Solutions provides the intelligence to identify, reach, and influence likely buyers in real-time. **Average Rating:** 4.0/5.0 **Total Reviews:** 2 **Who Is the Company Behind Affinity Solutions?** - **Seller:** [Affinity Solutions](https://www.g2.com/sellers/affinity-solutions) - **Year Founded:** 2005 - **HQ Location:** New York, New York, United States - **Twitter:** @AffinitySolutns (1,993 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/affinity-solutions/ (272 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of Affinity Solutions? **"[Very helpful](https://www.g2.com/survey_responses/affinity-solutions-review-6889049)"** **Rating:** 4.5/5.0 stars *— Axel N.* [Read full review](https://www.g2.com/survey_responses/affinity-solutions-review-6889049) --- #### What Are G2 Users Discussing About Affinity Solutions? - [What is Affinity Solutions used for?](https://www.g2.com/discussions/what-is-affinity-solutions-used-for) ### 10. [EYE2](https://www.g2.com/products/eye2/reviews) EYE2 is a digital solution for FMCG/CPG suppliers and distributors to align their fundamentals strategies with their retail execution. Trusted by multinationals in 12 countries to date, EYE2’s fully-localized capabilities and its referenceable multi-lingual support team address user resistance to change and cultural barriers. EYE2 boasts a comprehensive set of KPIs for full visibility and control at each point of sale, including on Primary Display, Secondary Display, Availability, Pricing, Freshness, Ageing, Backroom, Leaflet, and more. EYE2 compares your performance against both competition and targets across all KPIs. This empowers you with KPI-driven dashboards to immediately identify actionable insights for retail execution excellence. **Average Rating:** 4.8/5.0 **Total Reviews:** 2 **How Do G2 Users Rate EYE2?** - **Validation :** 8.3/10 (Category avg: 8.3/10) - **Correction:** 8.3/10 (Category avg: 8.2/10) - **Cleansing:** 8.3/10 (Category avg: 8.1/10) **Who Is the Company Behind EYE2?** - **Seller:** [eQuality](https://www.g2.com/sellers/equality) - **Year Founded:** 2015 - **HQ Location:** Sin El Fil, LB - **LinkedIn® Page:** https://www.linkedin.com/company/equality-group/ (10 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are EYE2's Pros and Cons? **Pros:** - Customer Support (1 reviews) ### What Do G2 Reviewers Say About EYE2? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **quick and effective customer support** provided by EYE2, enhancing their overall experience. #### What Are Recent G2 Reviews of EYE2? **"[EYE2 best Service ever](https://www.g2.com/survey_responses/eye2-review-10349383)"** **Rating:** 4.5/5.0 stars *— Vijay K.* [Read full review](https://www.g2.com/survey_responses/eye2-review-10349383) --- **"[Insightful and performant!](https://www.g2.com/survey_responses/eye2-review-4716564)"** **Rating:** 5.0/5.0 stars *— Ashraf Q.* [Read full review](https://www.g2.com/survey_responses/eye2-review-4716564) --- #### What Are G2 Users Discussing About EYE2? - [What is EYE2 used for?](https://www.g2.com/discussions/what-is-eye2-used-for) ### 11. [LinkIQ](https://www.g2.com/products/linkiq/reviews) Transform your every day data into actionable insights to increase your parts sales within a single, robust business intelligence platform – LinkIQ℠. **Average Rating:** 4.5/5.0 **Total Reviews:** 2 **Who Is the Company Behind LinkIQ?** - **Seller:** [OEConnection (OEC)](https://www.g2.com/sellers/oeconnection-oec) - **Year Founded:** 2000 - **HQ Location:** Fairlawn, US - **LinkedIn® Page:** https://www.linkedin.com/company/oeconnection (1,835 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Small-Business, 50% Mid-Market #### What Are Recent G2 Reviews of LinkIQ? **"[Easy, and Streamlined](https://www.g2.com/survey_responses/linkiq-review-2720462)"** **Rating:** 4.5/5.0 stars *— Verified User in Consumer Goods* [Read full review](https://www.g2.com/survey_responses/linkiq-review-2720462) --- **"[LinkIQ has been a great tool to help us understand our business.](https://www.g2.com/survey_responses/linkiq-review-4983959)"** **Rating:** 4.5/5.0 stars *— Verified User in Automotive* [Read full review](https://www.g2.com/survey_responses/linkiq-review-4983959) --- #### What Are G2 Users Discussing About LinkIQ? - [What is LinkIQ used for?](https://www.g2.com/discussions/what-is-linkiq-used-for) ### 12. [retailMetrix](https://www.g2.com/products/retailmetrix/reviews) RetailMetrix is a full data analytics platform for retailers with the mission of enabling retailers to get value from their data. We process and store sales, labor and customer data using state of the art data warehouse technologies. Our dashboards and reports allow retailers to easily find the data that matters to them, saving them time and enabling them to make better data driven decisions. **Average Rating:** 5.0/5.0 **Total Reviews:** 2 **Who Is the Company Behind retailMetrix?** - **Seller:** [retailMetrix](https://www.g2.com/sellers/retailmetrix) - **Year Founded:** 2020 - **HQ Location:** Portland, US - **LinkedIn® Page:** https://www.linkedin.com/company/81527839 (2 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market #### What Are Recent G2 Reviews of retailMetrix? **"[Grocery Chain Review](https://www.g2.com/survey_responses/retailmetrix-review-7487885)"** **Rating:** 5.0/5.0 stars *— George G.* [Read full review](https://www.g2.com/survey_responses/retailmetrix-review-7487885) --- **"[Grocer Review](https://www.g2.com/survey_responses/retailmetrix-review-7487926)"** **Rating:** 5.0/5.0 stars *— David G.* [Read full review](https://www.g2.com/survey_responses/retailmetrix-review-7487926) --- ### 13. [RetailNext](https://www.g2.com/products/retailnext/reviews) E-commerce style shopper analytics for brick-and-mortar stores, brands and malls. Why invest in point solutions when you can invest in the only future-proof system that scales with you? Traffic, Shopper Journey, Visual Merchandising, Asset Protection, and more, in a single fully-integrated platform. Accurately measure foot traffic to your stores in real-time with the most advanced traffic system ever built. Enjoy instant access to high-resolution recorded video to easily perform your own audits at your convenience, and at no extra cost. Measure, display, and control store occupancy in real-time to instill confidence in shoppers and safely reopen your stores. Analyze historical occupancy rate trends for your locations. Check if locations are underutilized or overcrowded, and verify compliance with specified occupancy limits. Get complete visibility into how shoppers move through the various areas of your store as part of their journey. Segment shoppers by demographics, purchase activity, and much more. **Average Rating:** 4.2/5.0 **Total Reviews:** 3 **How Do G2 Users Rate RetailNext?** - **Validation :** 10.0/10 (Category avg: 8.3/10) - **Correction:** 10.0/10 (Category avg: 8.2/10) - **Cleansing:** 10.0/10 (Category avg: 8.1/10) **Who Is the Company Behind RetailNext?** - **Seller:** [RetailNext](https://www.g2.com/sellers/retailnext) - **Year Founded:** 2007 - **HQ Location:** Campbell, California, United States - **Twitter:** @RetailNext (18,247 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/retailnext/ (312 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 67% Enterprise, 33% Mid-Market #### What Are Recent G2 Reviews of RetailNext? **"[Great Dashboard and tool to manage traffic and sales](https://www.g2.com/survey_responses/retailnext-review-9712040)"** **Rating:** 5.0/5.0 stars *— Dayna P.* [Read full review](https://www.g2.com/survey_responses/retailnext-review-9712040) --- **"[User friendly app for Analytics and Video Management.](https://www.g2.com/survey_responses/retailnext-review-7837209)"** **Rating:** 5.0/5.0 stars *— Thippareddy E.* [Read full review](https://www.g2.com/survey_responses/retailnext-review-7837209) --- #### What Are G2 Users Discussing About RetailNext? - [What is Retail Next used for?](https://www.g2.com/discussions/what-is-retail-next-used-for) ### 14. [Salient](https://www.g2.com/products/salient-management-company-salient/reviews) Salient’s Consumer Goods Application gives you a complete picture of performance by correlating all relevant information your company gathers. Sources include Route Accounting Systems, cost of goods, operations, financials, as well as syndicated data such as Nielsen or IRI. This allows executives, sales managers, and field reps to evaluate sales and profitability within their customers and products, as well as improve effectiveness of space allotted. **Average Rating:** 4.4/5.0 **Total Reviews:** 12 **How Do G2 Users Rate Salient?** - **Ease of Admin:** 10.0/10 (Category avg: 8.6/10) **Who Is the Company Behind Salient?** - **Seller:** [Salient Management Company](https://www.g2.com/sellers/salient-management-company) - **Year Founded:** 1986 - **HQ Location:** Horseheads, NY - **Twitter:** @SalientMgmtComp (17 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18594/ (156 employees on LinkedIn®) - **Phone:** 607-739-4511 **Who Uses This Product?** - **Top Industries:** Food & Beverages - **Company Size:** 69% Mid-Market, 38% Enterprise #### What Are Salient's Pros and Cons? **Pros:** - Customization (1 reviews) - Data Analysis (1 reviews) - Data Visualization (1 reviews) - Features (1 reviews) - Reporting (1 reviews) **Cons:** - Expensive (1 reviews) - Not User-Friendly (1 reviews) ### What Do G2 Reviewers Say About Salient? *AI-generated summary from verified user reviews* **Pros:** - Users value the **extensive customization options** in Salient, allowing tailored reports and filters for various needs. - Users value the **robust data analysis** capabilities of Salient, enabling detailed reporting and customizable filters. - Users value the **flexible data visualization** capabilities of Salient, enhancing report customization and insights into customer spending. - Users value the **flexibility of reporting** in Salient, enabling customized insights and easy data manipulation. - Users value the **flexible reporting options** in Salient, enabling detailed analysis and easy customization of data views. **Cons:** - Users find the product **expensive** as it requires individual purchases for each user, limiting simultaneous access. - Users find Salient to be **not user-friendly** , as only one user can access it at a time, causing delays. #### What Are Recent G2 Reviews of Salient? **"[Keeps Records Tidy](https://www.g2.com/survey_responses/salient-review-11023621)"** **Rating:** 5.0/5.0 stars *— Verified User in Supermarkets* [Read full review](https://www.g2.com/survey_responses/salient-review-11023621) --- **"[Great reporting tool](https://www.g2.com/survey_responses/salient-review-4933416)"** **Rating:** 4.5/5.0 stars *— Tricia A.* [Read full review](https://www.g2.com/survey_responses/salient-review-4933416) --- #### What Are G2 Users Discussing About Salient? - [What is Margin Minder used for?](https://www.g2.com/discussions/what-is-margin-minder-used-for) ### 15. [SPINS](https://www.g2.com/products/spins/reviews) Product intelligence for retailers: assortment decisions based on ingredients, nutritional elements, and lifestyles motivating shoppers **Average Rating:** 4.8/5.0 **Total Reviews:** 2 **How Do G2 Users Rate SPINS?** - **Ease of Admin:** 10.0/10 (Category avg: 8.6/10) **Who Is the Company Behind SPINS?** - **Seller:** [SPINS](https://www.g2.com/sellers/spins) - **Year Founded:** 1995 - **HQ Location:** Chicago, Illinois, United States - **LinkedIn® Page:** https://www.linkedin.com/company/spins (523 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Enterprise, 50% Mid-Market #### What Are Recent G2 Reviews of SPINS? **"[Reviewing SPINS](https://www.g2.com/survey_responses/spins-review-7731713)"** **Rating:** 4.5/5.0 stars *— Arpit B.* [Read full review](https://www.g2.com/survey_responses/spins-review-7731713) --- **"[Have amazing experience with SPINS](https://www.g2.com/survey_responses/spins-review-7711173)"** **Rating:** 5.0/5.0 stars *— Yashovardhan J.* [Read full review](https://www.g2.com/survey_responses/spins-review-7711173) --- ### 16. [1010 Data](https://www.g2.com/products/1010-data/reviews) Its designed to deliver powerful insights on all of your data using a single, cohesive, integration-friendly system. Its scalable, democratic, flexible, and incredibly fast. **Average Rating:** 4.3/5.0 **Total Reviews:** 2 **How Do G2 Users Rate 1010 Data?** - **Ease of Admin:** 8.3/10 (Category avg: 8.6/10) **Who Is the Company Behind 1010 Data?** - **Seller:** [SymphonyAI](https://www.g2.com/sellers/symphonyai-cf01fc99-7338-420c-9ae6-2c2a4552d056) - **Year Founded:** 2017 - **HQ Location:** Palo Alto, California - **Twitter:** @SymphonySummit (470 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/symphonyai/ (2,086 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 50% Small-Business #### What Are Recent G2 Reviews of 1010 Data? **"[Fantastic Program that can crunch a large amount of data](https://www.g2.com/survey_responses/1010-data-review-6861832)"** **Rating:** 4.5/5.0 stars *— Verified User in Food & Beverages* [Read full review](https://www.g2.com/survey_responses/1010-data-review-6861832) --- **"[Excellent Data Management and Reporting Tool](https://www.g2.com/survey_responses/1010-data-review-6644354)"** **Rating:** 4.0/5.0 stars *— Verified User in Financial Services* [Read full review](https://www.g2.com/survey_responses/1010-data-review-6644354) --- #### What Are G2 Users Discussing About 1010 Data? - [What is 1010 Data used for?](https://www.g2.com/discussions/what-is-1010-data-used-for) ### 17. [11Ants](https://www.g2.com/products/11ants/reviews) "The big shift taking place in retail today is from being transaction focused to customer focused. 11Ants data insights solution helps marketing, merchandizing, and operations truly understand customer behavior to make better decisions faster. Over 4,000 stores globally are doing better today thanks to 11Ants. Retail data gold tends to be well hidden. Yet most retailers count on shallow metrics like sales, units sold and margins that reveal little. 11Ants digs much deeper. Want a new high margin revenue stream by commercializing data and insights to suppliers? 11Ants does that too. 11Ants is built for the mid-market to enterprise size retailer doing $100 million or more in revenue." **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind 11Ants?** - **Seller:** [11Ants Analytics Group Limited](https://www.g2.com/sellers/11ants-analytics-group-limited) - **HQ Location:** Auckland Central, NZ - **Twitter:** @11AntsAnalytics (782 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/11ants-analytics-ltd/ (6 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Enterprise #### What Are Recent G2 Reviews of 11Ants? **"[Best cloud retail program](https://www.g2.com/survey_responses/11ants-review-5002568)"** **Rating:** 5.0/5.0 stars *— Rahul S.* [Read full review](https://www.g2.com/survey_responses/11ants-review-5002568) --- #### What Are G2 Users Discussing About 11Ants? - [What is 11Ants Retail Insights Cloud used for?](https://www.g2.com/discussions/what-is-11ants-retail-insights-cloud-used-for) ### 18. [a4RetailStores](https://www.g2.com/products/a4retailstores/reviews) a4RetailStores is able to forecast future sales and customer demand. The application excels the statistical approach by using complex data analytics algorithms. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind a4RetailStores?** - **Seller:** [A4E Ltd](https://www.g2.com/sellers/a4e-ltd) - **Year Founded:** 2015 - **HQ Location:** Sofia, BG - **LinkedIn® Page:** https://www.linkedin.com/company/a4everyone (7 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of a4RetailStores? **"[Nice application for procuring stationary for office needs.](https://www.g2.com/survey_responses/a4retailstores-review-5237360)"** **Rating:** 5.0/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/a4retailstores-review-5237360) --- #### What Are G2 Users Discussing About a4RetailStores? - [What is a4RetailStores used for?](https://www.g2.com/discussions/what-is-a4retailstores-used-for) ### 19. [Algonomy Merchandising & Supplier Collaboration Suite](https://www.g2.com/products/algonomy-merchandising-supplier-collaboration-suite/reviews) Algonomy orchestrates retail and supply chain planning decisions, synchronizing supply and demand while fostering true supply chain collaboration. As a top-rated vendor in retail technology, Algonomy's platform fuels the success of over 400 retail brands including Mcdonald's, Comcast, HP, Honeywell and Walmart Canada. Through precision-guided decisions, Algonomy helps retailers improve availability, reduce shrinkage, minimize operational costs, and optimize inventory. Know more at https://algonomy.com/merchandising-supply-chain-optimization/ **Average Rating:** 3.5/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Algonomy Merchandising & Supplier Collaboration Suite?** - **Ease of Admin:** 6.7/10 (Category avg: 8.6/10) **Who Is the Company Behind Algonomy Merchandising & Supplier Collaboration Suite?** - **Seller:** [Algonomy](https://www.g2.com/sellers/algonomy) - **Year Founded:** 2004 - **HQ Location:** San Francisco, California, United States - **Twitter:** @WeAreAlgonomy (12,476 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/algonomysoftware/ (446 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business ### 20. [Aptos Analytics](https://www.g2.com/products/aptos-analytics/reviews) Aptos is a provider of analytics, business intelligence and warehousing solutions for retailers that includes inventory balance, price management, order management, allocation, replenishment and more. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind Aptos Analytics?** - **Seller:** [Aptos](https://www.g2.com/sellers/aptos) - **HQ Location:** Alpharetta, Georgia, United States - **Twitter:** @Aptos_Retail (1,784 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/aptos-retail (765 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of Aptos Analytics? **"[The best program in years. ](https://www.g2.com/survey_responses/aptos-analytics-review-443669)"** **Rating:** 4.0/5.0 stars *— Verified User in Retail* [Read full review](https://www.g2.com/survey_responses/aptos-analytics-review-443669) --- #### What Are G2 Users Discussing About Aptos Analytics? - [What is Aptos Analytics used for?](https://www.g2.com/discussions/what-is-aptos-analytics-used-for) ### 21. [Bedrock](https://www.g2.com/products/bedrock/reviews) Bedrock's software takes syndicated & retail data (Nielsen, IRI/Circana, SPINS, Whole Foods, etc) and transforms it into dynamic selling stories for consumer product goods (CPG) sales teams. The software gives sales & marketing managers easy to apply data-based selling stories that are fine tuned to do three things - sell more products in to retail, keep customers'​ products in retail and find ways to optimize their categories. Bedrock’s next generation software platform utilizes machine learning to make faster and smarter recommendations for our customers. We have a broad set of customers ranging from small natural foods companies to multi-national conglomerates. Contact us to schedule a demo. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind Bedrock?** - **Seller:** [Bedrock Analytics](https://www.g2.com/sellers/bedrock-analytics) - **Year Founded:** 2013 - **HQ Location:** Oakland, US - **Twitter:** @bedrockanalytic (93 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/bedrock-analytics/ (42 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of Bedrock? **"[Easy to use and train others with](https://www.g2.com/survey_responses/bedrock-review-9882273)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/bedrock-review-9882273) --- #### What Are G2 Users Discussing About Bedrock? - [What is Bedrock used for?](https://www.g2.com/discussions/what-is-bedrock-used-for) ### 22. [BIRetail](https://www.g2.com/products/biretail/reviews) BIRetail offers retail analytics solution providing retailers with data-driven insights for sustained decision making. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **Who Is the Company Behind BIRetail?** - **Seller:** [BI Retail](https://www.g2.com/sellers/bi-retail) - **Year Founded:** 2007 - **HQ Location:** Bangalore, IN - **LinkedIn® Page:** https://www.linkedin.com/company/biretail/ (18 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Enterprise #### What Are Recent G2 Reviews of BIRetail? **"[Best data analytics and reporting tool for retail industry](https://www.g2.com/survey_responses/biretail-review-7768140)"** **Rating:** 4.5/5.0 stars *— Sakshi J.* [Read full review](https://www.g2.com/survey_responses/biretail-review-7768140) --- ### 23. [BRdata](https://www.g2.com/products/brdata/reviews) BRdata's Enterprise Suite offers a complete back-office solution for wholesalers, retailers and grocery store chains. Manage all store chains from your centralized headquarters using BRdata Host. Your powerful and flexible in-store solution is BRdata Store; track sales movement, maintain item, price and cost information, print shelf labels, create orders and use RF handhelds directly from aisles. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind BRdata?** - **Seller:** [BRdata](https://www.g2.com/sellers/brdata) - **Year Founded:** 1979 - **HQ Location:** Melville, US - **Twitter:** @BRdata (96 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/brdata-software-solutions (63 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of BRdata? **"[Sometimes it has a mind of its own](https://www.g2.com/survey_responses/brdata-review-4855316)"** **Rating:** 4.0/5.0 stars *— Verified User in Retail* [Read full review](https://www.g2.com/survey_responses/brdata-review-4855316) --- #### What Are G2 Users Discussing About BRdata? - [What is BRdata Enterprise Suite used for?](https://www.g2.com/discussions/what-is-brdata-enterprise-suite-used-for) ### 24. [CATAPULT](https://www.g2.com/products/catapult-2022-07-13/reviews) Catapult Web Office elevates enterprise management with a web-based back office functionality that provides insite to manage locally-owned and multi-location regional and national chains. **Average Rating:** 3.8/5.0 **Total Reviews:** 4 **How Do G2 Users Rate CATAPULT?** - **Ease of Admin:** 6.7/10 (Category avg: 8.6/10) **Who Is the Company Behind CATAPULT?** - **Seller:** [ECRS](https://www.g2.com/sellers/ecrs) - **Year Founded:** 1989 - **HQ Location:** Boone, US - **Twitter:** @ecrsoftwarecorp (3 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/ecr-software-corporation (240 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 75% Mid-Market, 25% Small-Business #### What Are Recent G2 Reviews of CATAPULT? **"[Excellent And Improving POS Backend](https://www.g2.com/survey_responses/catapult-review-712804)"** **Rating:** 5.0/5.0 stars *— George R.* [Read full review](https://www.g2.com/survey_responses/catapult-review-712804) --- **"[Experienced Catapult user](https://www.g2.com/survey_responses/catapult-review-724226)"** **Rating:** 5.0/5.0 stars *— Sheryl G.* [Read full review](https://www.g2.com/survey_responses/catapult-review-724226) --- #### What Are G2 Users Discussing About CATAPULT? - [What is Catapult Web Office used for?](https://www.g2.com/discussions/what-is-catapult-web-office-used-for) ### 25. [Comeby.io Retail Analytics](https://www.g2.com/products/comeby-io-comeby-io-retail-analytics/reviews) Ever wondered how many people pass by your store every day? With ComeBy’s traffic solution, you’ll know just that, our innovative technology captures a wealth of shopper data directly from your store. We provide data such as footfall, browsing behavior, conversion rate of each aisle, potential friction point within your store, etc. With these data, you can tell why a certain product sells the way it sells, and how it relates to the location of the store, the location of the shelf, the location of the product on the shelf, the weather, the day of the week, etc. **Average Rating:** 3.5/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Comeby.io Retail Analytics?** - **Validation :** 10.0/10 (Category avg: 8.3/10) - **Correction:** 10.0/10 (Category avg: 8.2/10) - **Cleansing:** 10.0/10 (Category avg: 8.1/10) **Who Is the Company Behind Comeby.io Retail Analytics?** - **Seller:** [Comeby.io](https://www.g2.com/sellers/comeby-io) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business ## What Is Retail Analytics Software? [Retail Software](https://www.g2.com/categories/retail) ## What Software Categories Are Similar to Retail Analytics Software? - [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics) - [Retail Pricing Software](https://www.g2.com/categories/retail-pricing) - [Retail Intelligence Software](https://www.g2.com/categories/retail-intelligence) --- ## How Do You Choose the Right Retail Analytics Software? ### What You Should Know About Retail Analytics Software ### What is Retail Analytics Software? Retail analytics software empowers retail businesses by providing insights into all aspects of the store using various business intelligence data, such as sales figures, inventory levels, customer data, supply chain, etc. It also helps clean and organize inconsistent data sets and visualize them on a single intuitive retail dashboard for easy understanding and interpretation. Retail insights drawn from this software help retailers accurately target customer needs in order to offer the right products at the right price at the right time. To do that, retail analytics platforms provide scope to analyze the performance of each retail metric at a granular level. These tools also influence marketing decisions by uncovering valuable insights related to consumer behavior and helping marketers design customer-based loyalty programs. ### What are the Common Features of Retail Analytics Software? The following are some core features within retail analytics systems that can help retailers find the best solution for their business analysis needs: **Data collection:** Retail analytics tools help collect data from different sources, such as retail point of sale (POS) software, retail management systems, etc., in whichever form they are. The retail analytics tool integrates with these systems and helps with automated exports instead of manual collection by internal sales teams. **Data cleansing:** The raw data received in the collection process goes through data cleansing to ensure accuracy and consistency. The retail analytics system deals with erroneous data by identifying incorrect or duplicate data, deleting the messy data, and then arranging the dataset in the appropriate format. **Data analysis:** This feature of retail analytics software uses clean data and delivers useful insights and information in the form of different visualization dashboards such as tables, graphs, pie charts, etc., with the help of advanced artificial intelligence (AI) and machine learning (ML). These insights are later used to discover trends, predict outcomes, and make better business decisions. ### What are the Benefits of Retail Analytics Software? Retail analytics solutions are beneficial to retailers, suppliers, and customers. The information derived from the retail data uncovers areas for improvement and optimizes the customer experience at the store. Here’s how all the stakeholders benefit from software: **Offers retailers a competitive advantage:** Retail analytics software can help retailers understand customer behavior and formulate strategies specific to individual stores. It automates the process of gathering, cleaning, and analyzing data, which was a tedious task. A retailer using analytics tools has a competitive advantage over its peer dependent on guesswork. Insights from the data also help retailers with competitive benchmarking, improve marketing return on investment (ROI), optimize in-store operations, and enhance customer loyalty. **Improves suppliers’ product management processes:** Retailers are not the only ones who benefit from retail analytics tools. Suppliers also use historical retail data to plan and forecast demand, plan inventory management, see which specific product line is outperforming others in a region, and introduce new products catering to consumer needs. It also helps them plan future campaigns as a marketing initiative and pushes their product to prospective retailers. **Boosts customer experience:** Customers are the indirect beneficiaries of the insight drawn with retail analytics tools. Retailers continuously strive to improve customer experience by creating eye-catching store layouts, discounts on merchandise, loyalty programs, and improved customer engagement. Customers feel happy, become repeat customers, and bring new customers on board, pleased by the unique experience retailers try to provide. ### Who Uses Retail Analytics Software? Managers from different departments of a retail organization use this software for better decision making. Here’s a list of a few personnel who often use this software.  **Retail store managers:** Store managers use retail analytics software to track and measure the performance of respective stores on a monthly, quarterly, and yearly basis.  **Analytics managers:** Analytics managers do data mining and draw actionable insights using various retail data analytics methodologies such as big data, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics. **Brand or marketing managers:** Brand or marketing managers use retail analytics platforms to monitor brand performance through sales data and track consumer behavior and trends, which allow them to strategize marketing campaigns and loyalty programs. #### Software Related to Retail Analytics Software Related solutions that can be used together with retail analytics software include other retail software such as: [Retail POS systems](https://www.g2.com/categories/retail-pos) **:** Retail analytics systems easily integrate with retail POS software. Retail POS software is used in the day-to-day operations of a store for tasks like creating a sales order, finding product and customer information, billing, etc. It stores a vast amount of relevant information that can be exported to retail analytics software for analysis purposes. [Retail pricing software](https://www.g2.com/categories/retail-pricing) **:** Retail pricing software helps formulate the best pricing strategy for products and seamlessly integrates with analytics software. Some of the retail pricing tools come with analytics features that can do the job of retail analytics as a standalone product. However, some advanced analytics software must work in conjunction with the host software to get the best result. ### Challenges with Retail Analytics Software Retail analytics software comes with its own set of challenges. **Cost of purchase:** Small to medium-sized retailers might find it difficult to purchase this software from a cost point of view. Since most of these tools are subscription based, there is a recurring bill associated with them. Also, most small to medium retailers are unorganized businesses with the absence of streamlined functions, where procuring such tools could be inconsequential. **Software integration:** Retail analytics platforms need to be integrated with multiple types of retail software, such as retail POS, retail management, etc., to export data and analyze. A significant risk that arises during software integration is incompatibility, which leads to the inability to perform important functions. **Data security and privacy:** Data security and privacy are major concerns for multinational corporations. Retailers gather several data sets such as customer names, mobile numbers, and email IDs for their vested interests. Any sort of data leakage from such tools could be a nightmare for the retailer and might affect the overall brand reputation in the market. ### How to Buy Retail Analytics Software #### Requirements Gathering (RFI/RFP) for Retail Analytics Software Requirement gathering ensures that the software has all the features a business needs. It helps to understand the right tools required to perform critical task processes without wasting time figuring out how to do it. It also helps to ask critical questions about the need for the software. For example, retail analytics solutions help analyze retail data and present insights, but the buyer should also know if there is enough data to process and how these insights will help the existing position of the retail business. #### Compare Retail Analytics Software Products **Create a long list** A long list helps refine software products with must-have retail analytics features such as data gathering, cleansing, and analysis. Buyers can add to the list software that functions as a standalone product or integrates into existing systems, such as retail management or retail POS. Some other things to consider while creating a long list could be the product's popularity, the price offered for product add-ons, schemes for upgrading, and 24/7 customer service support. **Create a short list** A short list narrows down the long list of buyers and helps them make a constructive decision on which software to opt for. Shortlists are more specific to the exact need of the buyer mapped with the features offered by the product. For example, buyers looking for cloud-based retail analytics software must not keep software installed on-premises on the short list. **Conduct demos** Demos are an essential part of the entire software implementation process. It ensures that the retail analytics software is running smoothly and is compatible with the existing business system. It allows buyers to ask questions about the software's features and ensures the retail analytics vendor is entirely transparent about the product offerings. #### Selection of Retail Analytics Software **Choose a selection team** A team comprised of in-house IT personnel, project managers, heads of departments, retail experts, and end users must be part of the selection process. Along with senior management, this selection team is responsible for selecting the right software and checking the entire retail analytics software onboarding process. Buyers can also outsource technical consultants with domain-specific expertise to give constructive recommendations and suggestions in this process. **Negotiation** To successfully negotiate, the buyer must carefully analyze the final offering provided by two or more vendors. There are chances that vendors might offer similar software with similar features. In this case, the only differentiator may be the price provided by the vendor. The deciding factor during final selection in case of similar pricing might depend on product add-ons, unique customization, customer support post implementation, etc. **Final decision** In most cases, the senior management or head of the department decides to select the software after carefully going through all the documented insights provided by the team during the product testing process. It is also important to investigate all the vendor's terms and conditions beforehand to avoid last-minute confusion. ### Implementation of Retail Analytics Software **How is Retail Analytics Software Implemented?** Buyers can implement retail analytics software at any point in the retail journey. The vendor’s IT team and the buyer’s selection team are responsible for the implementation. If the retail analytics software is installed on-premises, the implementation team should ensure it doesn’t affect retail operations. **Who is Responsible for Retail Analytics Software Implementation?** The selection team is usually responsible for the implementation process since they know the business requirements and how the new software can help. Service engineers and technical experts from the vendor’s side also collaborate with the selection team and address real-time issues during implementation. **What Does the Implementation Process Look Like for Retail Analytics Software?** The retail analytics software implementation process varies depending on the type of software installed, cloud based or on-premises. Cloud-based software is easy to install and can be accessed from anywhere. On-premises software needs existing infrastructure on which it is installed and can be accessed only within the premises. **When Should You Implement Retail Analytics Software?** A buyer can implement this software at the start of the retail business or after making a strong presence in the market. Also, selecting an ideal time for the installation process of the retail analytics software is essential to avoid interference with daily retail operations.