G2

Nazif T.

Lead - Customer Relationship Marketing

Enterprise (> 1000 emp.)

8/28/2025

"Excellent Marketing Technology & Automation for stores & omni in Fashion"

5/5

What do you like best about SOLUS AI?

Have used this in two of my former companies, and the product is ever-evolving.

The company’s solutions started as an Analytics-as-a-Service company and then built SOLUS v1.0, which was about automating backend tasks. It then moved to Machine Learning and Segment-of-One capabilities. The latest iteration now integrates Gen AI as well as full-fledged Marketing Automation, Multi-Channel Orchestration, Best Day & Time of the Week orchestration, and fallback channel logic on the campaign side. On the CRM analytics side, we used this extensively to maximize store revenue, minimize marketing communication costs, and maximize outreaches and deliveries. We also used this to forecast revenue from campaigns and to find small and large segments that effectively fulfill business goals.

The prediction model capability is by far the best that I have seen from any other product in the Indian market, and that is the USP of the product.

The management team—from the Founder, Head of AI, Head of Tech, to the Head of Customer Delivery—all share a singular goal: to make the client’s business a success. Even better, like their top clients, they want to maximize the use of technology to achieve better outcomes every year.

Having used this for more than eight years and seeing it built into the multi-pronged powerhouse it is today makes me very happy to rate it a 10/10 product and team. Review collected by and hosted on G2.com.

What do you dislike about SOLUS AI?

Need to integrate tighter with Meta though thats probably a Meta issue Review collected by and hosted on G2.com.

What problems is SOLUS AI solving and how is that benefiting you?

Marketing Automation, Multi-Channel Orchestration, Best Day & Time of the Week orchestration, Fallback channel logic, Maximize store revenue, Minimize marketing communication costs, Maximize outreaches and deliveries, Forecast revenue from campaigns, Identify small and large segments that effectively fulfill business goals

The prediction model capability is by far the best that I have seen from any other product in the Indian market, and that is the USP of the product. Review collected by and hosted on G2.com.