# Best Real Estate CRM Software - Page 3

## How Many Real Estate CRM Software Products Does G2 Track?

**Total Products under this Category:** 298

### Category Stats (Aug 2026)

- **Average Rating:** 4.3/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Cloze (+4.06%) - Among all products in this category, Cloze recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Real Estate CRM Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 6,700+ Authentic Reviews
- 298+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Real Estate CRM Software
 ![G2 Grid® for Real Estate CRM Software plotting products by satisfaction and market presence](https://www.g2.com/categories/real-estate-crm/grids.png?focus%5B%5D=1186668&focus%5B%5D=7321&focus%5B%5D=1317342&focus%5B%5D=4133&focus%5B%5D=32533&focus%5B%5D=7280&focus%5B%5D=66255&focus%5B%5D=13815)

Highlighted products: REsimpli, Zillow Premier Agent, Luxury Presence, Contactually by Compass, Rechat, ResMan, BoldTrail, and Follow Up Boss.

Underlying data: [Grid® JSON](https://www.g2.com/categories/real-estate-crm/grids.json?focus%5B%5D=resimpli&focus%5B%5D=zillow-premier-agent&focus%5B%5D=luxury-presence&focus%5B%5D=contactually-by-compass&focus%5B%5D=rechat&focus%5B%5D=resman&focus%5B%5D=boldtrail&focus%5B%5D=follow-up-boss)

**Sponsored**

### Lofty

Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=339&secure%5Bchosen_at%5D=2026-08-01T22%3A04%3A30Z&secure%5Bdisplayable_resource_id%5D=339&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=339&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=46501&secure%5Bresource_id%5D=339&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Freal-estate-crm%3Fpage%3D3&secure%5Btoken%5D=b9c02d7e897243f72b86b95c6feb9e69a841615f50ab9b2a6c376c8912c041be&secure%5Burl%5D=https%3A%2F%2Flofty.com%2F%3FfromEmail%3Dtrue%26utm_source%3DG2&secure%5Burl_type%5D=book_demo)

### [Espresso Agent](https://www.g2.com/products/espresso-agent/reviews)

Espresso Agent: The All-in-One Lead Generation and CRM Platform for Real Estate Agents If you're serious about growing your listing business, Espresso Agent gives you the sharpest edge in prospecting. We deliver premium Expired Listings, FSBO, FRBO/Investor leads, and Geographic Farming data directly into a powerful CRM every single day. Win More Listings with Data You Can Trust Timing and accuracy are everything in real estate prospecting. Nearly 40% of Expired Listings relist with a different agent within 30 days, and close to 70% of FSBO homeowners turn to a listing agent after about four weeks on the market. These sellers are ready, and Espresso Agent makes sure you reach them first. Everything You Need in One Platform: - Fresh daily Expired, FSBO, and FRBO/Investor leads plus Neighborhood Search for circle dialing and geographic farming - A best-in-class CRM to keep every prospect and conversation organized - A built-in dialer to increase call volume without extra software - Advanced email and video marketing tools for follow-up that actually gets responses Built for Agents Who Want to Dominate Their Market Espresso Agent isn't just a lead source. It's a complete prospecting system built to help you set more appointments, take more listings, and control your inventory. Accurate data, powerful outreach tools, and seamless follow-up capabilities, all in one place. Ready to grow your real estate business? Espresso Agent is the prospecting platform built to help you win.

**Average Rating:** 4.9/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate Espresso Agent?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Lead Management:** 9.4/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Espresso Agent?

- **Seller:** [Espresso Agent](https://www.g2.com/sellers/espresso-agent)
- **HQ Location:** American Fork, Utah
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4e75d06bf5b6a5b63c18e7cc7e22761474f5b2cbb80102d96f107629ad87f71a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fespresso-agent%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Real Estate
- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Espresso Agent?

**["No long term commitment on payments! For Expireds"](https://www.g2.com/survey_responses/espresso-agent-review-4268337)**

**Rating:** 5.0/5.0 stars

_— Verified User in Commercial Real Estate_

[Read full review](https://www.g2.com/survey_responses/espresso-agent-review-4268337)

**["Espresso is the BEST!"](https://www.g2.com/survey_responses/espresso-agent-review-4641065)**

**Rating:** 5.0/5.0 stars

_— Mary M._

[Read full review](https://www.g2.com/survey_responses/espresso-agent-review-4641065)

#### What Are G2 Users Discussing About Espresso Agent?

- [What is Espresso Agent used for?](https://www.g2.com/discussions/what-is-espresso-agent-used-for)

### [LeadSimple](https://www.g2.com/products/leadsimple/reviews)

LeadSimple is a growth and operations platform built for property managers. Property managers can automate workflows, sales, lead management, operations, and communications so they can scale their business without the chaos.

**Average Rating:** 4.2/5.0

**Total Reviews:** 23

#### How Do G2 Users Rate LeadSimple?

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 8.7/10)
- **Lead Management:** 9.2/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 9.5/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind LeadSimple?

- **Seller:** [LeadSimple](https://www.g2.com/sellers/leadsimple)
- **Year Founded:** 2013
- **HQ Location:** Seattle, WA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d7b5540f5c70561b753a2687698ee6a0597fad160f6428971cc8346b4936dc43&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6411229&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Real Estate
- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About LeadSimple?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **automation** in LeadSimple, enabling efficient processes and hands-off management for their teams.
- Users value the **integration and automation** of LeadSimple, enhancing organization and streamlining property management tasks.
- Users value the **customizable CRM functionality** of LeadSimple, enhancing their lead management and automation processes.
- Users value the **ease of use** of LeadSimple, which streamlines task management and customization for their business needs.
- Users find LeadSimple's **task management capabilities** invaluable for organizing tasks and improving follow-up procedures.

##### Cons

- Users face **email issues** with LeadSimple, experiencing errors that disrupt workflow and hinder communication efficiency.
- Users find the **limited features** of LeadSimple cumbersome, often needing to work around basic workflows and tasks.
- Users find **app issues** with LeadSimple, noting limitations in task flows and automation capabilities hinder efficiency.
- Users experience **communication issues** with LeadSimple, as emails often get stuck, requiring a page reload to fix.
- Users experience some **delays in service** , but appreciate the ongoing updates that address these issues effectively.

#### What Are Recent G2 Reviews of LeadSimple?

**["LeadSimple is like my work bible!"](https://www.g2.com/survey_responses/leadsimple-review-11322188)**

**Rating:** 5.0/5.0 stars

_— Rachel H._

[Read full review](https://www.g2.com/survey_responses/leadsimple-review-11322188)

**["Solid Workflow Tool with Continued Improvements"](https://www.g2.com/survey_responses/leadsimple-review-11300841)**

**Rating:** 4.5/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/leadsimple-review-11300841)

#### What Are G2 Users Discussing About LeadSimple?

- [What is LeadSimple used for?](https://www.g2.com/discussions/what-is-leadsimple-used-for)

### [Lone Wolf Relationships](https://www.g2.com/products/lone-wolf-relationships/reviews)

Unlock the full potential of your real estate business with Lone Wolf Relationships, the ultimate tool to nurture leads, manage connections, and drive success in every transaction. With AI-powered communication tools, seamless contact syncing, and automated workflows, this platform helps you build deeper relationships with your clients, ensuring every interaction feels personal and valued. From first impressions to celebrating milestones like a new home, Lone Wolf Relationships simplifies client management while enhancing your communication. Access ready-to-use templates and powerful task tracking features to stay organized and efficient, so you can focus on what truly matters—building lasting client relationships. Experience the power of personalized, impactful communications with Lone Wolf Relationships.

**Average Rating:** 3.4/5.0

**Total Reviews:** 44

#### How Do G2 Users Rate Lone Wolf Relationships?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10)
- **Lead Management:** 8.2/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.0/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Lone Wolf Relationships?

- **Seller:** [Lone Wolf Real Estate Technologies](https://www.g2.com/sellers/lone-wolf-real-estate-technologies)
- **Year Founded:** 1989
- **HQ Location:** Cambridge, Canada
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3f4f2e83d2de3289a05376d768c6fe61f582972e392ac90e913927c21e9e7de0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F208859%2F&secure%5Burl_type%5D=linkedin_company_website)  
807 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 41% Medium

#### What Do G2 Reviewers Say About Lone Wolf Relationships?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **personalized mass messaging** feature of Lone Wolf Relationships, enhancing communication with contacts effectively.
- Users value the **automation** in Lone Wolf Relationships, praising its efficiency in personalized mass communication.
- Users value the **effective communication** features of Lone Wolf Relationships, enhancing their connectivity through personalized messages.
- Users value the **mass texting feature** for its critical role in personalized communication with contacts.
- Users value the **personalized mass texting** feature of Lone Wolf Relationships, enhancing communication with contacts effectively.

##### Cons

- Users find the **text registration confusing** , leading to potential cancellations without assistance from sales representatives.
- Users find the **insufficient guidance** frustrating, especially when navigating integrations and understanding registration processes.
- Users face **integration issues** with MLS, experiencing confusion and needing assistance to avoid canceling their subscription.
- Users find the **learning curve challenging** , especially with confusing text registration and integration with MLS.

#### What Are Recent G2 Reviews of Lone Wolf Relationships?

**["The Best Real Estate CRM for the Price"](https://www.g2.com/survey_responses/lone-wolf-relationships-review-4690662)**

**Rating:** 5.0/5.0 stars

_— David B._

[Read full review](https://www.g2.com/survey_responses/lone-wolf-relationships-review-4690662)

**["Reliable but needs some love"](https://www.g2.com/survey_responses/lone-wolf-relationships-review-9883663)**

**Rating:** 4.0/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/lone-wolf-relationships-review-9883663)

#### What Are G2 Users Discussing About Lone Wolf Relationships?

- [What is LionDesk used for?](https://www.g2.com/discussions/what-is-liondesk-used-for)
- [What is WOLFconnect used for?](https://www.g2.com/discussions/what-is-wolfconnect-used-for)

### [Real Geeks](https://www.g2.com/products/real-geeks/reviews)

Real Geeks is the leading technology platform designed to drive growth and efficiency. Real Geeks is the ultimate solution for lead generation, conversion, and business management, helping ambitious real estate professionals maximize their ROI and build a thriving business. Trusted by thousands of top-performing agents and brokers, Real Geeks empowers teams to achieve greater success. Visit the Features section to learn more about how we can serve you.

**Average Rating:** 4.5/5.0

**Total Reviews:** 108

#### How Do G2 Users Rate Real Geeks?

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 8.7/10)
- **Lead Management:** 8.9/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.6/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Real Geeks?

- **Seller:** [Real Geeks](https://www.g2.com/sellers/real-geeks)
- **Company Website:** www.realgeeks.com
- **Year Founded:** 2010
- **HQ Location:** Dallas, TX
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=754bab61405061bb0507f7eadad92a4cb6b277a0dcc3f55886740ef161ab750b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frealgeeks&secure%5Burl_type%5D=linkedin_company_website)  
88 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Realtor, Real Estate Agent
- **Top Industries:** Real Estate
- **Company Size:** 93% Small, 6% Medium

#### What Do G2 Reviewers Say About Real Geeks?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Real Geeks, appreciating its reliability and navigable interface for effective lead management.
- Users find the **accessibility of the mobile app** excellent, facilitating easy navigation and enhancing overall experience.
- Users value the **effective automation** of Real Geeks, which helps keep leads organized and streamline follow-ups.
- Users highlight the **reliability and simplicity** of Real Geeks CRM, effectively helping them manage leads and close deals.
- Users appreciate the **reliable and organized CRM** of Real Geeks, enhancing lead management and follow-up efficiency.

##### Cons

- Users report **billing issues** with misleading pricing and unhelpful support during cancellations, causing frustration.
- Users report a **learning difficulty** with Real Geeks due to slow loading times and a lack of user-friendliness.
- Users find that Real Geeks is **not user-friendly** , often requiring training due to its slow loading and complexity.
- Users experience **poor customer support** with misleading information and minimal assistance during critical times.
- Users find the **slow loading** of Real Geeks frustrating, negatively impacting usability and requiring additional training.

#### What Are Recent G2 Reviews of Real Geeks?

**["Reliable, User-Friendly CRM That Delivers Results"](https://www.g2.com/survey_responses/real-geeks-review-12065981)**

**Rating:** 4.5/5.0 stars

_— Nicholas K._

[Read full review](https://www.g2.com/survey_responses/real-geeks-review-12065981)

**["Thousands of leads over many years"](https://www.g2.com/survey_responses/real-geeks-review-9093260)**

**Rating:** 5.0/5.0 stars

_— Tony K._

[Read full review](https://www.g2.com/survey_responses/real-geeks-review-9093260)

#### What Are G2 Users Discussing About Real Geeks?

- [What do you like most about Real Geeks for real estate marketing, and what improvements would you suggest?](https://www.g2.com/discussions/what-do-you-like-most-about-real-geeks-for-real-estate-marketing-and-what-improvements-would-you-suggest)
- [What is Real Geeks used for?](https://www.g2.com/discussions/what-is-real-geeks-used-for)
- [How much does Kvcore cost?](https://www.g2.com/discussions/how-much-does-kvcore-cost)
- [How do I unsubscribe from real geeks?](https://www.g2.com/discussions/how-do-i-unsubscribe-from-real-geeks)
- [Does real geeks have an app?](https://www.g2.com/discussions/does-real-geeks-have-an-app) - 1 comment

### [Lasso CRM](https://www.g2.com/products/lasso-crm/reviews)

Lasso is the #1 CRM for new home sales, used by over 500 home builders and developers in North America. Improve lead management, convert more prospects to buyers, and sell communities faster, easier, and more profitably with CRM software designed exclusively for new home marketing and sales. Built for the way people buy and sell new homes today, Lasso is the leading cloud- based CRM for home builders, real estate developers, and new home agencies. Lasso is a member of the ECI Software Solutions Residential Home Construction's suite of products.

**Average Rating:** 4.1/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate Lasso CRM?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.7/10)
- **Lead Management:** 8.9/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 7.9/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Lasso CRM?

- **Seller:** [Lasso CRM](https://www.g2.com/sellers/lasso-crm)
- **Year Founded:** 2002
- **HQ Location:** Richmond, Canada
- **Twitter:** @LassoCRM  
2,074 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aa755112f068b922ad05cd6445a158bad88c666c5728a9b9a003faaf71a43648&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F91919%2F&secure%5Burl_type%5D=linkedin_company_website)  
16 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Real Estate
- **Company Size:** 57% Medium, 36% Small

#### What Are Recent G2 Reviews of Lasso CRM?

**["Great for new home builders"](https://www.g2.com/survey_responses/lasso-crm-review-4960918)**

**Rating:** 4.0/5.0 stars

_— Verified User in Construction_

[Read full review](https://www.g2.com/survey_responses/lasso-crm-review-4960918)

**["Lasso is most intuitive CRM I’ve experienced"](https://www.g2.com/survey_responses/lasso-crm-review-4977358)**

**Rating:** 5.0/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/lasso-crm-review-4977358)

#### What Are G2 Users Discussing About Lasso CRM?

- [What does Lasso Crm do?](https://www.g2.com/discussions/what-does-lasso-crm-do)
- [What is a CRM tool?](https://www.g2.com/discussions/what-is-a-crm-tool)
- [What are key features of a CRM system?](https://www.g2.com/discussions/lasso-crm-what-are-key-features-of-a-crm-system)
- [What is Lasso software?](https://www.g2.com/discussions/what-is-lasso-software)

### [Firepoint](https://www.g2.com/products/firepoint/reviews)

Firepoint is an all-in-one, CRM and lead conversion platform built by agents, for agents. It was designed by top real estate teams who combined forces to create a solution that is built specifically for growing real estate teams. With Firepoint, teams can... - Promote their brand with an IDX website, PPC management, and 3rd party integrations - Automate busy work with lead distribution, auto-text, and drip campaigns - Clarify their day by prioritizing their time and effort with leads ready to act now - Communicate internally with @mentions and externally via phone, email, and text - Optimize their business with insights from team accountability and business performance reporting Our technology helps teams leverage their time to stay focused on the right leads and activities.

**Average Rating:** 3.9/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate Firepoint?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Lead Management:** 9.2/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.7/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Firepoint?

- **Seller:** [Firepoint](https://www.g2.com/sellers/firepoint)
- **HQ Location:** Denver, Colorado
- **Twitter:** @FirepointCRM  
65 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eb4783de69be0eff2b2d0d868d1a34fbdfcd53008cf813c868aa33c589aa5a2d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9470838%2F&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Real Estate
- **Company Size:** 86% Small, 7% Medium

#### What Are Recent G2 Reviews of Firepoint?

**["I enjoy the system back end."](https://www.g2.com/survey_responses/firepoint-review-7695418)**

**Rating:** 4.0/5.0 stars

_— Jon C._

[Read full review](https://www.g2.com/survey_responses/firepoint-review-7695418)

**["It's good to start, I would like them to add more features."](https://www.g2.com/survey_responses/firepoint-review-4978103)**

**Rating:** 4.0/5.0 stars

_— Ana Maria R._

[Read full review](https://www.g2.com/survey_responses/firepoint-review-4978103)

#### What Are G2 Users Discussing About Firepoint?

- [How much is Firepoint monthly?](https://www.g2.com/discussions/how-much-is-firepoint-monthly)
- [Who uses Firepoint CRM?](https://www.g2.com/discussions/who-uses-firepoint-crm)
- [How does Firepoint work?](https://www.g2.com/discussions/how-does-firepoint-work)
- [What is the use of Firepoint?](https://www.g2.com/discussions/what-is-the-use-of-firepoint)

### [PropertyPulse](https://www.g2.com/de/products/propertypulse/reviews)

Z57 ist der Marktführer im Bereich Social Marketing für Immobilienmakler und generiert Empfehlungsleads von Facebook. Z57 befähigt Makler, eine soziale Präsenz zu haben, indem Facebook-Freunde und -Fans in echte Leads und Website-Traffic umgewandelt werden.

**Average Rating:** 3.8/5.0

**Total Reviews:** 88

#### How Do G2 Users Rate PropertyPulse?

- **War the product ein guter Geschäftspartner?:** 6.9/10 (Category avg: 8.7/10)
- **Lead-Verwaltung:** 8.3/10 (Category avg: 8.5/10)
- **Kontakt- und Account-Management:** 8.3/10 (Category avg: 8.5/10)
- **Wie hoch ist der geschätzte ROI Ihrer Organisation für the product (Amortisationszeit in Monaten)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind PropertyPulse?

- **Verkäufer:** [Z57](https://www.g2.com/de/sellers/z57)
- **Gründungsjahr:** 1998
- **Hauptsitz:** Hunt Valley, MD
- **Twitter:** @z57  
1,428 Twitter-Follower
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0ee7a3c18bc02e2909227d59e736eb5f4c299a922556d6c0903296c233719872&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F15275%2F&secure%5Burl_type%5D=linkedin_company_website)  
171 Mitarbeiter\*innen auf LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Immobilienmakler, Lizenzierter Immobilienmakler
- **Top Industries:** Immobilien
- **Company Size:** 85% Small, 11% Medium

#### What Are Recent G2 Reviews of PropertyPulse?

**["20 Jahre im Geschäft"](https://www.g2.com/de/survey_responses/propertypulse-review-860068)**

**Rating:** 5.0/5.0 stars

_— Ahmed A._

[Read full review](https://www.g2.com/de/survey_responses/propertypulse-review-860068)

**["8 Jahre mit Z57/Property Pulse!"](https://www.g2.com/de/survey_responses/propertypulse-review-2723429)**

**Rating:** 5.0/5.0 stars

_— Bruce L._

[Read full review](https://www.g2.com/de/survey_responses/propertypulse-review-2723429)

#### What Are G2 Users Discussing About PropertyPulse?

- [What is your primary use case for PropertyPulse, and how has it impacted your real estate management?](https://www.g2.com/de/discussions/what-is-your-primary-use-case-for-propertypulse-and-how-has-it-impacted-your-real-estate-management)
- [Wofür wird PropertyPulse verwendet?](https://www.g2.com/de/discussions/what-is-propertypulse-used-for)

### [IDX Broker](https://www.g2.com/products/idx-broker-idx-broker/reviews)

IDX Broker is dedicated to helping real estate professionals offer a better home-search experience. Through powerful technology and our industry leading MLS search solutions, we supercharge your website and equip your clients and prospects with the tools they need to make their property search simple and effective. By combining your real estate brand with IDX Broker’s home-search, you can create a website to be proud of.

**Average Rating:** 3.7/5.0

**Total Reviews:** 42

#### How Do G2 Users Rate IDX Broker?

- **Has the product been a good partner in doing business?:** 6.8/10 (Category avg: 8.7/10)
- **Lead Management:** 5.0/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 4.6/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind IDX Broker?

- **Seller:** [IDX](https://www.g2.com/sellers/idx-00a46100-92d3-4a7f-8b71-917f3622fb79)
- **Year Founded:** 2003
- **HQ Location:** Eugene, OR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b33d1e68139d64dab50344c9409f1de35fc674eed1b5022c9939eb016b19cc90&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fidx-inc-%2F&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Real Estate
- **Company Size:** 65% Small, 19% Large

#### What Are Recent G2 Reviews of IDX Broker?

**["Stout, flexible but very hands on"](https://www.g2.com/survey_responses/idx-broker-review-6637066)**

**Rating:** 4.5/5.0 stars

_— Jim H._

[Read full review](https://www.g2.com/survey_responses/idx-broker-review-6637066)

**["IDX Broker is a Must-Have Tool for Real Estate Agents and Brokers"](https://www.g2.com/survey_responses/idx-broker-review-7560590)**

**Rating:** 4.0/5.0 stars

_— Michael K._

[Read full review](https://www.g2.com/survey_responses/idx-broker-review-7560590)

#### What Are G2 Users Discussing About IDX Broker?

- [What is IDX Broker used for?](https://www.g2.com/discussions/what-is-idx-broker-used-for)

### [zBuyer](https://www.g2.com/products/z-buyer-zbuyer/reviews)

We come in contact with thousands of people nationwide via numerous national marketing campaigns. We are skilled at marketing, and constantly develop new campaigns to strengthen our network. Information submitted to us by home sellers or buyers is analyzed, aggregated and distributed directly to zBuyer network members. Don't expect a deal or listing from every lead: You've heard it said many times… it's a numbers game. zBuyer's value becomes most apparent when you give it time to work for you and prove its value. We strive to provide the best customer service in the business. If you have a question or an issue, just call us. We are happy to help you. zBuyer was established in 2003. Originally, our system was designed solely for real estate investors, and we leaned on our skill at marketing to find motivated home sellers. As results improved, the lead volume began to flow. zBuyer now generates more than 50,000 motivated home-seller leads in a single month throughout the U.S. Today, zBuyer is available to anyone (professional or not) interested in residential real estate. zBuyer continues to grow by leaps and bounds. In these economic times, zBuyer provides a much-needed affordable solution for real estate agents, investors, home buyers, and home sellers. We utilize state-of-the-art technologies to attract sellers across the nation and provide a service that simplifies the home selling process. Our highly trained zBuyer team is focused 100 percent on the real estate industry, and includes a collection of experienced business minds, IT professionals, developers, sales experts, customer service representatives, and support staff. We also have wonderful affiliate relationships and are in continuous contact with many of the best-known thought leaders in the real estate industry. We make it our passion, as well as our business, to know real estate! zBuyer is a family-owned and operated real estate marketing and investment company. All of the active owners are REALTORS®. Steven and Lucas Edwards collaborated to develop a series of systems that have evolved to become zBuyer.com. Soon after, Aaron and Jessica came on board to form an excellent team of REALTORS® with a unique set of varied specialties that make zBuyer the well-oiled-machine that it is today.

**Average Rating:** 3.6/5.0

**Total Reviews:** 34

#### How Do G2 Users Rate zBuyer?

- **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 8.7/10)
- **Lead Management:** 7.3/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 7.9/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 6.7/10 (Category avg: 10/10)

#### Who Is the Company Behind zBuyer?

- **Seller:** [zBuyer](https://www.g2.com/sellers/zbuyer-0a6f0785-76b1-48bf-b5d6-b3df75e9d79d)
- **Year Founded:** 2003
- **HQ Location:** Springfield, Missouri
- **Twitter:** @zbuyer  
4,025 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4faa8f270b40ba56246d1627ddcd8c6d9ae161ac7a70ba95894b32db2696971f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2655326%2F&secure%5Burl_type%5D=linkedin_company_website)  
66 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Realtor
- **Top Industries:** Real Estate
- **Company Size:** 59% Small, 38% Large

#### What Do G2 Reviewers Say About zBuyer?

_AI-generated summary from verified user reviews_

##### Cons

- Users report persistent **email issues** , finding it difficult to stop unwanted communications despite requests for cessation.

#### What Are Recent G2 Reviews of zBuyer?

**["Review for your Jessica Guerra - Customer Service."](https://www.g2.com/survey_responses/zbuyer-review-9530604)**

**Rating:** 5.0/5.0 stars

_— Mariah C._

[Read full review](https://www.g2.com/survey_responses/zbuyer-review-9530604)

**["The company has great customer service."](https://www.g2.com/survey_responses/zbuyer-review-9781895)**

**Rating:** 5.0/5.0 stars

_— Grant G._

[Read full review](https://www.g2.com/survey_responses/zbuyer-review-9781895)

#### What Are G2 Users Discussing About zBuyer?

- [How do I get leads from realtor com?](https://www.g2.com/discussions/zbuyer-how-do-i-get-leads-from-realtor-com)
- [Do market leaders work?](https://www.g2.com/discussions/zbuyer-do-market-leaders-work)
- [Are bold leads worth it?](https://www.g2.com/discussions/zbuyer-are-bold-leads-worth-it)
- [How much does zBuyer cost?](https://www.g2.com/discussions/how-much-does-zbuyer-cost)

### [ClientLook](https://www.g2.com/de/products/clientlook/reviews)

ClientLook ist die beste CRM-Software für Gewerbeimmobilien für Makler, Investoren, Eigentümer und mehr. Es ist die einfache, intelligente und intuitive Lösung, auf die mehr Einzelpersonen, Teams und Unternehmen vertrauen als auf alles andere.

**Average Rating:** 3.6/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate ClientLook?

- **War the product ein guter Geschäftspartner?:** 9.2/10 (Category avg: 8.7/10)
- **Lead-Verwaltung:** 8.6/10 (Category avg: 8.5/10)
- **Kontakt- und Account-Management:** 8.8/10 (Category avg: 8.5/10)
- **Wie hoch ist der geschätzte ROI Ihrer Organisation für the product (Amortisationszeit in Monaten)?:** 3.3/10 (Category avg: 10/10)

#### Who Is the Company Behind ClientLook?

- **Verkäufer:** [ClientLook](https://www.g2.com/de/sellers/clientlook)
- **Gründungsjahr:** 2008
- **Hauptsitz:** Laguna Niguel, CA
- **Twitter:** @ClientLook  
1,613 Twitter-Follower
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8afc37bea12f0fb558c5e6b23563839ed79f87f06435caf62a2d597819f1f76b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F358809%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 Mitarbeiter\*innen auf LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Immobilien
- **Company Size:** 58% Small, 42% Medium

#### What Are Recent G2 Reviews of ClientLook?

**["Einfach das beste CRM für Gewerbeimmobilienmakler"](https://www.g2.com/de/survey_responses/clientlook-review-1961097)**

**Rating:** 5.0/5.0 stars

_— Michael L A._

[Read full review](https://www.g2.com/de/survey_responses/clientlook-review-1961097)

**["Beste CRM für Immobilien"](https://www.g2.com/de/survey_responses/clientlook-review-2018722)**

**Rating:** 4.5/5.0 stars

_— Verifizierter Benutzer in Gewerbeimmobilien_

[Read full review](https://www.g2.com/de/survey_responses/clientlook-review-2018722)

#### What Are G2 Users Discussing About ClientLook?

- [Wofür wird ClientLook verwendet?](https://www.g2.com/de/discussions/what-is-clientlook-used-for)

### [Zurple](https://www.g2.com/products/zurple/reviews)

Zurple's innovative software provides you with the winning combination of lead insights coupled with behavior-based email follow up to effectively convert leads into real estate clients. Conversations™ works like a personal assistant that monitors lead activity and sends relevant nurturing emails in a timely fashion prompting leads to respond. Agents are notified when a lead makes an inquiry requiring personalized attention, allowing agents the opportunity to guide leads further down the home buyer or seller lifecycle.

**Average Rating:** 3.8/5.0

**Total Reviews:** 51

#### How Do G2 Users Rate Zurple?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10)
- **Lead Management:** 8.6/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 7.6/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Zurple?

- **Seller:** [Zurple](https://www.g2.com/sellers/zurple)
- **Year Founded:** 2009
- **HQ Location:** San Diego, CA
- **Twitter:** @Zurple  
1,400 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3b73dc9f67438f6ecfcb0da8ebd5f56ec83432a0aa8a6f963ff1811982c3eac0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F822786%2F&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Realtor
- **Top Industries:** Real Estate, Computer Software
- **Company Size:** 55% Small, 43% Medium

#### What Are Recent G2 Reviews of Zurple?

**["Great services and prompt customer service"](https://www.g2.com/survey_responses/zurple-review-4390758)**

**Rating:** 5.0/5.0 stars

_— Dustin G._

[Read full review](https://www.g2.com/survey_responses/zurple-review-4390758)

**["I'm a down market, it does take patience"](https://www.g2.com/survey_responses/zurple-review-1850780)**

**Rating:** 4.0/5.0 stars

_— Rebecca Z._

[Read full review](https://www.g2.com/survey_responses/zurple-review-1850780)

#### What Are G2 Users Discussing About Zurple?

- [What is Zurple used for?](https://www.g2.com/discussions/what-is-zurple-used-for)
- [Do market leaders work?](https://www.g2.com/discussions/zurple-do-market-leaders-work)
- [How much does Offrs cost?](https://www.g2.com/discussions/how-much-does-offrs-cost)
- [Are bold leads worth it?](https://www.g2.com/discussions/zurple-are-bold-leads-worth-it)
- [What is Zurple?](https://www.g2.com/discussions/what-is-zurple)

### [Realvolve](https://www.g2.com/de/products/realvolve/reviews)

Realvolve stattet Immobilien-Teams und -Agenten aus, um ihre Geschäfte zu skalieren, indem sie Zeit und Aufwand für Prozesse, Aufgaben und Kommunikation reduzieren.

**Average Rating:** 3.6/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate Realvolve?

- **War the product ein guter Geschäftspartner?:** 7.3/10 (Category avg: 8.7/10)
- **Lead-Verwaltung:** 8.0/10 (Category avg: 8.5/10)
- **Kontakt- und Account-Management:** 7.9/10 (Category avg: 8.5/10)
- **Wie hoch ist der geschätzte ROI Ihrer Organisation für the product (Amortisationszeit in Monaten)?:** 3.3/10 (Category avg: 10/10)

#### Who Is the Company Behind Realvolve?

- **Verkäufer:** [Realvolve](https://www.g2.com/de/sellers/realvolve)
- **Gründungsjahr:** 2012
- **Hauptsitz:** Denver, CO
- **Twitter:** @realvolve  
645 Twitter-Follower
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8713056a05858187bdafdd6cebfeb379cbffd9993581dbc2f5b05d7aac7b067d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frealvolve&secure%5Burl_type%5D=linkedin_company_website)  
7 Mitarbeiter\*innen auf LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Immobilien
- **Company Size:** 84% Small, 16% Large

#### What Are Recent G2 Reviews of Realvolve?

**["Das Führen eines Immobilienbüros viel einfacher gemacht!"](https://www.g2.com/de/survey_responses/realvolve-review-5125944)**

**Rating:** 4.5/5.0 stars

_— Ashley V._

[Read full review](https://www.g2.com/de/survey_responses/realvolve-review-5125944)

**["Tolles Programm, nur einige Mängel, aber besser als die meisten!!"](https://www.g2.com/de/survey_responses/realvolve-review-7481343)**

**Rating:** 4.0/5.0 stars

_— Ted S._

[Read full review](https://www.g2.com/de/survey_responses/realvolve-review-7481343)

#### What Are G2 Users Discussing About Realvolve?

- [Wofür wird Realvolve verwendet?](https://www.g2.com/de/discussions/what-is-realvolve-used-for)

### [Left Main](https://www.g2.com/products/left-main/reviews)

Left Main REI is a Charlotte, North Carolina–based software company that provides a purpose-built CRM platform for real estate investors and investment teams. Built on Salesforce, Left Main was created to help acquisitions, dispositions, and operations teams manage deals more efficiently while replacing spreadsheets and disconnected tools with a single, scalable system. The platform combines deal management, lead tracking, automated follow-up, property data, and transaction management in one centralized workspace. Teams can manage seller leads, track properties, automate marketing cadences, monitor real-time seller signals, and analyze performance through customizable dashboards and reporting. With integrations across calling, SMS, email, and third-party tools, Left Main connects every part of the investment workflow. Left Main helps real estate investors turn scattered data into consistent deal flow. By organizing leads, automating outreach, and providing real-time insights into opportunities, investment teams can move faster, improve follow-up, and close more deals while scaling their operations with confidence.

**Average Rating:** 4.8/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Left Main?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Lead Management:** 9.4/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.3/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10)

#### Who Is the Company Behind Left Main?

- **Seller:** [Left Main REI](https://www.g2.com/sellers/left-main-rei)
- **Company Website:** leftmainrei.co
- **HQ Location:** Charlotte, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f519292d50ce8067d165d5c80043c00ea3b43a73ad1d3d2c2af14e193997b847&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fleftmainrei&secure%5Burl_type%5D=linkedin_company_website)  
41 employees on LinkedIn®
- **Phone:** 980-447-5087

#### Who Uses This Product?

- **Top Industries:** Real Estate
- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Left Main?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **seamless Salesforce integrations** of Left Main, facilitating quick setup and enhanced data tracking.
- Users value the **powerful tools and organization** offered by Left Main, enabling effective management and scalability.
- Users admire the **seamless AI integration** of Left Main, enhancing data tracking and analysis capabilities significantly.
- Users value the **all-in-one solution** of Left Main for its scalability and software consolidation benefits.
- Users value the **automation capabilities** of Left Main, enabling quick business impact through seamless integrations.

##### Cons

- Users find the **learning curve steep** , making it challenging to set up and effectively utilize Left Main.
- Users find **learning difficulty** with Left Main, citing overwhelm during training and adaptation to the software.
- Users find that improved **user-friendliness** of Left Main would greatly enhance their overall experience.
- Users feel that **poor customer support** hinders their experience with Left Main, affecting usability and satisfaction.

#### What Are Recent G2 Reviews of Left Main?

**["Everything Organized, Automations Improve Efficiency"](https://www.g2.com/survey_responses/left-main-review-10946622)**

**Rating:** 5.0/5.0 stars

_— Tori R._

[Read full review](https://www.g2.com/survey_responses/left-main-review-10946622)

**["Effortlessly Organizes Leads, Superb Cadence Features"](https://www.g2.com/survey_responses/left-main-review-12921253)**

**Rating:** 5.0/5.0 stars

_— Eric M._

[Read full review](https://www.g2.com/survey_responses/left-main-review-12921253)

### [Homesnap Pro](https://www.g2.com/products/homesnap-pro/reviews)

Homesnap Pro powers the real-time agent. It's the industry standard mobile platform for agents to grow their business and work with clients.

**Average Rating:** 3.0/5.0

**Total Reviews:** 69

#### How Do G2 Users Rate Homesnap Pro?

- **Has the product been a good partner in doing business?:** 4.0/10 (Category avg: 8.7/10)
- **Lead Management:** 3.8/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 3.9/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Homesnap Pro?

- **Seller:** [Homesnap](https://www.g2.com/sellers/homesnap)
- **Year Founded:** 2008
- **HQ Location:** Bethesda, Maryland
- **Twitter:** @Homesnap  
14,270 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a74cd4e2c8061800b06f9ec8f74c3c60aa9236ec7612371bd5227531c8f2c61e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhome-snaps%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Realtor, Real Estate Agent
- **Top Industries:** Real Estate
- **Company Size:** 65% Small, 14% Medium

#### What Are Recent G2 Reviews of Homesnap Pro?

**["Broker"](https://www.g2.com/survey_responses/homesnap-pro-review-6478210)**

**Rating:** 5.0/5.0 stars

_— Kim S._

[Read full review](https://www.g2.com/survey_responses/homesnap-pro-review-6478210)

**["Wow I love Homsnap as a Realtor!"](https://www.g2.com/survey_responses/homesnap-pro-review-7139145)**

**Rating:** 5.0/5.0 stars

_— Stephanie H._

[Read full review](https://www.g2.com/survey_responses/homesnap-pro-review-7139145)

#### What Are G2 Users Discussing About Homesnap Pro?

- [Is Homesnap the same as MLS?](https://www.g2.com/discussions/is-homesnap-the-same-as-mls)
- [How is Homesnap different than Zillow?](https://www.g2.com/discussions/how-is-homesnap-different-than-zillow)
- [Is Homesnap Pro free for agents?](https://www.g2.com/discussions/is-homesnap-pro-free-for-agents) - 1 comment, 1 upvote
- [What is Homesnap Pro+?](https://www.g2.com/discussions/what-is-homesnap-pro)

### [Propertybase](https://www.g2.com/de/products/propertybase/reviews)

Propertybase: das von Salesforce betriebene CRM, dem über 20.000 Nutzer von führenden Immobilienmarken vertrauen. Auf Salesforce aufgebaut und von Lone Wolf betrieben, vereint Propertybase Ihre Leads, Angebote, Marketing und Geschäfte auf einer Plattform - damit Ihr Team schneller arbeiten, intelligenter automatisieren und mit weniger Aufwand mehr abschließen kann.

**Average Rating:** 2.7/5.0

**Total Reviews:** 33

#### How Do G2 Users Rate Propertybase?

- **War the product ein guter Geschäftspartner?:** 5.3/10 (Category avg: 8.7/10)
- **Lead-Verwaltung:** 6.4/10 (Category avg: 8.5/10)
- **Kontakt- und Account-Management:** 5.8/10 (Category avg: 8.5/10)
- **Wie hoch ist der geschätzte ROI Ihrer Organisation für the product (Amortisationszeit in Monaten)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Propertybase?

- **Verkäufer:** [Lone Wolf Real Estate Technologies](https://www.g2.com/de/sellers/lone-wolf-real-estate-technologies)
- **Gründungsjahr:** 1989
- **Hauptsitz:** Cambridge, Canada
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3f4f2e83d2de3289a05376d768c6fe61f582972e392ac90e913927c21e9e7de0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F208859%2F&secure%5Burl_type%5D=linkedin_company_website)  
807 Mitarbeiter\*innen auf LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Immobilien
- **Company Size:** 45% Medium, 39% Small

#### What Are Recent G2 Reviews of Propertybase?

**["Boston Logic - großartiger Kundenservice und einfache Benutzeroberfläche"](https://www.g2.com/de/survey_responses/propertybase-review-503706)**

**Rating:** 4.0/5.0 stars

_— Whitney H._

[Read full review](https://www.g2.com/de/survey_responses/propertybase-review-503706)

**["Boston Logic erledigt die Aufgabe, aber es gibt eine steile Lernkurve."](https://www.g2.com/de/survey_responses/propertybase-review-2239825)**

**Rating:** 4.5/5.0 stars

_— Mike B._

[Read full review](https://www.g2.com/de/survey_responses/propertybase-review-2239825)

#### What Are G2 Users Discussing About Propertybase?

- [Wofür wird Propertybase verwendet?](https://www.g2.com/de/discussions/what-is-propertybase-used-for)
- [Ist Salesforce gut für Immobilien?](https://www.g2.com/de/discussions/is-salesforce-good-for-real-estate) - 1 comment
- [Was ist das beste CRM für Immobilien?](https://www.g2.com/de/discussions/what-is-the-best-crm-for-real-estate) - 1 comment
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[Browse Real Estate CRM Themes](/categories/real-estate-crm/themes)

 ![Neya Kumaresan](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neya Kumaresan")
NK

Researched and written by [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)

Updated October 3, 2024

Real estate CRM software helps real estate professionals identify, track, and manage customer interactions with current and prospective buyers and renters. These solutions can simplify multiple business processes, such as the preleasing pipeline, prospecting deals, managing sales, relationship tracking, and scheduling property tours. Besides industry-specific benefits, a real estate CRM platform can allow for better organization, quicker response rates in speaking to clients, improve client satisfaction, and promptly respond to new leads to generate more business for the agency. These systems can benefit both brokers and real estate agents, as real estate CRMs can allow them to manage clients and prospects that want to rent or purchase a home through their office or agency.

While most real estate CRMs focus on helping realtors manage their relationships with buyers and renters, some products are designed for real estate development companies as opposed to traditional agencies. Additionally, there are several common integrations that help expand a real estate CRM’s product functionality. By connecting real estate CRM software to [multiple listing services software](https://www.g2.com/categories/multiple-listing-service-mls), real estate agents can receive alerts when prospects are looking at listed properties. [Real estate marketing software](https://www.g2.com/categories/real-estate-marketing) and [real estate activities management software](https://www.g2.com/categories/real-estate-activities-management) can also work with a CRM product to manage financial records, administrative files, internal communications, websites, and branding for a real estate agency.

To qualify for inclusion in the Real Estate CRM category, a product must:

- Enable real estate professionals to communicate with buyers or renters via business instant messaging, text, email, or call
- Track, capture, and manage client leads in an organized database
- Import real estate leads from internet data exchange (IDX) sites or internet listing services
- Provide or integrate with a real estate marketing platform

Show More

* * *

## How Do You Choose the Right Real Estate CRM Software?

### What You Should Know About Real Estate CRM Software

### What is Real Estate CRM Software?

Real estate agents are constantly on the go and are always “on." They must attract new clients, maintain communication with existing clients, keep up to date on listings, track contracts and the existing sales pipeline, advertise their personal brand, maintain an active social media presence, and know how to leverage tech to keep in front of their competition and prospective clients. Real estate CRM software helps unify priorities and tasks, working in the best interest of the agent that uses the software.

Real estate CRM software is more than a glorified lead capturing, generating, and tracking tool. Real estate CRM software is a client, contract, and agent database specifically designed for the real estate industry. Real estate CRM software helps agents and businesses serve their clients better by centralizing and integrating all agent activities into a consolidated system. Real estate CRM software has the capability to automate workflows, analyze agent interactions and sales cycles, and optimize and track client correspondence. With a real estate CRM, real estate agents and brokers can be more efficient and productive with their time, as well as ensure improved, engaging personalization.

Key Benefits of Real Estate CRM Software

- Consolidates and organizes lead and contact information into a searchable database
- Automates workflows and time-consuming tasks
- Optimizes marketing automation efforts
- Tracks and reports on agent performance and business operations data
- Integrates with MLS systems and other relevant third-party software

### Why Use Real Estate CRM Software?

Aside from data centralization and workflow automation, real estate professionals leverage real estate CRM software for two significant reasons: to increase efficiency and improve client relationships.

**Efficiency —** Because real estate CRM software automatically collects client information and sets up reminders and notifications about milestones and notable events, real estate agents do not need to chase down that information. That kind of information is crucial to accurately personalize client correspondence, but it takes time to gather and analyze. Real estate CRM software automates menial, time-consuming tasks, allowing agents to respond quickly and deliberately.

**Strengthens client relationships —** Real estate CRM software allows agents to minimize unnecessary back and forth with a client about housing requirements by collecting and processing preferences and the like. During and after a closed deal, real estate CRM software tracks the behaviors and interactions of clients with agents, which help in predicting the feedback that an agent may receive from a satisfied or unsatisfied customer. Real estate CRM software also helps agents maintain a light, not bombarding, touch with follow-ups and can set referrals in motion.

### Who Uses Real Estate CRM Software?

**Real estate agents —** Real estate agents use real estate CRM software to better track their sales pipeline, contracts, and client correspondence. Agents benefit from the one-stop shop that a real estate CRM offers, reducing the myriad different software systems, physical repositories, and applications that they might previously have used to keep track of their activities and clients.

**Real estate investors —** Real estate investors can leverage real estate CRM’s data reporting and visualization functionality to present and model business data. Real estate CRM’s data consolidation capability helps investors see the number of deals won in a specific time period and the total value of all deals currently in the pipeline, while supporting the creation of long-term portfolio strategies.

**Mortgage lenders —** While [mortgage CRM software](https://www.g2.com/categories/mortgage-crm) does exist as a tailored solution for the lending industry, lenders can still leverage real estate CRM to manage contacts, aggregate documents, and prioritize tasks. While a real estate CRM cannot integrate as neatly with a loan origination system (LOS) like a mortgage CRM can, it is still a useful tool that can help consolidate information to improve client relationships and loan cycles.

### Kinds of Real Estate CRM Software

Real estate CRM software is further segmented into commercial, residential, rental, and condominium, as well as by price points. The needs and requirements of each type of real estate focus varies, as will the CRM solution that can best serve or adapt to business operations. However, the following segment will discuss the two different ways to deploy real estate CRM into a business.

**Cloud-based —** Web- or cloud-based real estate CRM software can either be bought on a subscription basis or as a one-time download. A cloud-based real estate CRM is helpful for real estate agents that are always on-the-go, enabling them to access or update listings or client information in real time. Cloud-based solutions can be more cost-effective than on-premises deployed CRMs.

**On-premises —** While on-premises real estate CRM software may be more expensive and require extra hardware or infrastructure updates, on-premises deployment promises security of client and business data.

### Real Estate CRM Software Features

Not all real estate CRMs are alike, considering that some are designed for residential versus commercial real estate and ownership versus rental real estate properties. However, some features are standard across all real estate CRMs.

**Contact management —** Contact management functionality offers the ability to segment and categorize contacts and leads by type of lead, referral status, history, and preferences. Usually these kinds of categorizations appear as filter fields or tags. The more flexible or customizable the fields are, the better for ease of use. A real estate CRM’s contact database should also be navigable, since the database will be the repository of any future interaction or communication.

**Listing management —** Whether a real estate CRM’s listing management means a seamless MLS synchronization or a customizable listing database, this is a crucial feature. What use is a centralized system of client, listing, and agent personas if it cannot provide a 360-degree overview of the prospective client? Listing management also touches upon document storage and management, as well as event or transaction tracking.

**Email management —** Email and e-newsletter templates help real estate agents send off to-the-point emails that still exude friendliness and thoughtfulness. A robust email management feature helps agents put together and send off proposals, participate in drip email campaigns, and take advantage of any extra features, like multiple language support.

**Mobile solution —** Specific to cloud- or web-based solutions, real estate CRMs that provide a mobile application or support mobile devices better suit the traveling lifestyle of a field agent.

### Trends Related to Real Estate CRM Software

Technology has disrupted the real estate sector, and businesses must keep up with the convenience factor of completely online real estate transactions.

**Emphasis on consumer experience —** Online listing marketplaces have changed the real estate experience. Now, prospective homeowners have already most likely begun their search online. It is up to real estate agents to provide a personalized, stellar consumer experience that rivals the convenience factor of shopping online. Nurturing relationships are key, and real estate CRM software makes that easier for real estate agents. Automated follow-ups, listing matches, SEO, and referral management help build the agent’s brand but also facilitate numerous consumer touch points that can turn into a closed deal.

**Data aggregation —** Data is crucial to the success of a real estate agency. Data about listings, client preferences, and the market all need to be collected and digested before being leveraged. Real estate CRM software has already allowed agents and brokers to better spend their time wielding such data, but now it looks like real-time interaction with the data is on the rise. Simply using a real estate CRM doesn’t wipe out the competition when it comes to better listings, but real-time data management can give agents a leg up regarding the management of client relationships.

**Automation —** Real estate CRM frees up agents’ time by automating menial tasks. That automation also reduces wasted time, working hard to deduplicate entered data and keeping listings and client information as up to date as possible. Real estate CRM is also good for tracking overall operations to identify any inefficiencies that keep agents from performing well. Now, artificial intelligence-powered automation can further optimize tasks like accurate segmentation, personalization, and organizational efficiency.

### Potential Issues with Real Estate CRM Software

**Inflexibility —** A solution that either lacks in customization options or flexibility to adapt to a business’ requirements will fail. The buyer should research just how customizable a set of features or dashboards are and try out the solution in a free trial to discover whether fields and displays can be easily edited, deleted, or added to.

**Lack of integration —** Investing in a single real estate CRM does not equal a dramatic overhaul of a real estate agency. The CRM will help, but simple integration to other real estate solutions is necessary for the business to succeed. No solution will integrate with every piece of real estate tech out there, so the buyer should keep in mind the generic and industry-specific systems that are already in place.

**Difficult learning curve —** Complete adoption of any software is desired, but that can only happen if the learning curve isn’t too steep or cumbersome. Humans are creatures of habit, and real estate agents are already stretched thin due to the enormous amount of multitasking that is expected of them. Software that isn’t intuitive, requires exhaustive training, or doesn’t come with easy-to-reach vendor support will fail.

**Expensive —**"You get what you pay for" is an adage that applies to real estate CRM software. The cheapest solution won’t be as effective in optimizing the duties and responsibilities of a real estate agent, but buyers must ask a vendor’s sales reps what is included in the price of the solution. Is vendor support an additional charge? What kind of infrastructure or hardware requirements does a solution require in order to work well?

### Software and Services Related to Real Estate CRM Software

Below are several solutions that can be used in conjunction with real estate CRM software or as alternatives to real estate CRM software, based on user needs:

**Mortgage CRM —** Mortgage lenders and brokers can use real estate CRM software to keep track of their clients and important documents. However, they are better served by turning to industry-specific [mortgage CRM software](https://www.g2.com/categories/mortgage-crm) to optimize business operations, since the latter understands the ins and outs of the lending industry.

**Real estate marketing —** [Real estate marketing software](https://www.g2.com/categories/real-estate-marketing) streamlines the advertising of a real estate professional’s services and properties, taking into consideration different channels and SEO strategies. Most real estate marketing software integrates neatly with real estate CRM software to better generate and capture leads from websites and other forms of digital presence.

**Brokerage management —** Any real estate professional can use real estate CRM, including brokers. A real estate CRM allows real estate agents and brokers to perform better and close deals more effectively by freeing up manual time spent on necessary but time-consuming tasks like sending follow-up emails and sifting through listings. Real estate CRM software usually integrates easily with [brokerage management software](https://www.g2.com/categories/brokerage-management) for a comprehensive real estate agency management solution.

**Real estate activities management —** [Real estate activities managment software](https://www.g2.com/categories/real-estate-activities-management) eases the tracking of a real estate professional’s sales, transactions, and other relevant performance metrics. Transaction management and contract management are common features of real estate activities management software, which can be made even more simple and streamlined via integration with a real estate CRM.

**Multiple listing service (MLS) listing —** Unlike generic CRMs, real estate CRMs are designed to parse through and collect listing information from [multiple listing service (MLS) listings](https://www.g2.com/categories/multiple-listing-service-mls-listing) to better match clients with their dream homes.

**Real estate investment management —** Real estate investors can use real estate CRM software to keep track of their clients and sync with any listing system. However, [real estate investment management software](https://www.g2.com/categories/real-estate-investment-management) goes one step further because it is designed to handle real estate investment-specific activities.

**CRM —** Real estate CRM is just one example of industry-specific [CRM software](https://www.g2.com/categories/crm). A real estate agency or business can use a general CRM to organize their contact databases and keep track of their sales cycles and transactions. Additionally, some general-purpose CRM vendors have begun to roll out industry-specific customizations.

**CRM all-in-one —** [CRM all-in-one software](https://www.g2.com/categories/crm-all-in-one) bundles together CRM and marketing automation functionality to fulfill the needs of small businesses. Real estate CRM goes beyond simple lead tracking and nurturing and focuses on optimizing and nurturing client relationships, and that includes providing marketing automation functionality for real estate professionals.