# Lasso CRM Reviews **Vendor:** Lasso CRM **Category:** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm) **Average Rating:** 4.1/5.0 **Total Reviews:** 14 ## About Lasso CRM Lasso is the #1 CRM for new home sales, used by over 500 home builders and developers in North America. Improve lead management, convert more prospects to buyers, and sell communities faster, easier, and more profitably with CRM software designed exclusively for new home marketing and sales. Built for the way people buy and sell new homes today, Lasso is the leading cloud- based CRM for home builders, real estate developers, and new home agencies. Lasso is a member of the ECI Software Solutions Residential Home Construction's suite of products. ## Lasso CRM Reviews ### 1. Lasso is most intuitive CRM I’ve experienced **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2021 **What do you like best about Lasso CRM?** It has completely replaced my sticky note lifestyle with the ability to tend to those needs all on the program **What do you dislike about Lasso CRM?** Honestly I sat here for 5 min trying to think of what I don't like and I couldn't come up with anytbing **Recommendations to others considering Lasso CRM:** I've had solid training From a third party company. But it is easy to learn on own if needed. Once efficient it's a great great tool for lead management **What problems is Lasso CRM solving and how is that benefiting you?** Solving long term prospecting and lead development for our home sales ### 2. Great for new home builders **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2021 **What do you like best about Lasso CRM?** It is designed specifically for new home builders **What do you dislike about Lasso CRM?** They are lacking in some capabilities when it comes to doing things for all projects at once. For example: reporting and making mass changes to each community. **What problems is Lasso CRM solving and how is that benefiting you?** Following up with leads is very organized once the follow up process is put into place. ### 3. Good Homebuilder CRM **Rating:** 4.0/5.0 stars **Reviewed by:** Rachel P. | Marketing Content Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2020 **What do you like best about Lasso CRM?** I like using Lasso for the segmentation and detail it allows on a customer and community/project level. It allows us to streamline our online leads and marketing efforts into processes easily. Keeps track of customer history. I like how responsive the team is! **What do you dislike about Lasso CRM?** Not super user friendly - takes getting used to. Email marketing not advanced. Lacks automation in customer journey. Lasso does a great job being responsive to our concerns, but doesn't always have the ability to customize the platform to our needs. **Recommendations to others considering Lasso CRM:** Lasso does a great job listening to your business requirements. It has worked well for our team to have a few Lasso "experts" that are able to help the rest of our team when issues arise. If they have trouble with the platform, they can contact Lasso directly. I like the ability dig into customers data, however a CRM is only as good as the data that is inputted. I dislike how outdated the platform seems, but I do think they are making strides in the right direction. I recommend Lasso for the homebuilder industry and recommend taking a demo with the team! **What problems is Lasso CRM solving and how is that benefiting you?** We are currently working with Lasso on some automation abilities. We switched to Lasso's email system because it allowed us to segment our emails better even though the platform is not very advanced. ### 4. CRM for developers **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2019 **What do you like best about Lasso CRM?** I like that registrants can be added to separate communities, I like the integration with many other programs **What do you dislike about Lasso CRM?** I dislike that you cannot search the entire database, and that you can only search within communities. I dislike that automated processes cannot be dependent on other activities (ex. a certain follow up process that begins the day after an appointment) **What problems is Lasso CRM solving and how is that benefiting you?** Automating and organizing sales leads and sales efforts ### 5. Interesting CRM for homebuilder **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2019 **What do you like best about Lasso CRM?** I like the amount of options and how in depth you can go to get information as well as push info out consumers. **What do you dislike about Lasso CRM?** It’s not as functional as I’d like it to be. There are many options but sometimes I feel like I need to go over and beyond to get what I need. **What problems is Lasso CRM solving and how is that benefiting you?** Keeping our agents organized with nearly automatic responses for them to consumers. I like how specific we can get when making reports. ### 6. Lasso CRM **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2019 **What do you like best about Lasso CRM?** - Easy to navigate - Streamlined - Clean and organized way to store and record leads and update information **What do you dislike about Lasso CRM?** - Information overload - Could be a little bit more updated/tech savvy **What problems is Lasso CRM solving and how is that benefiting you?** - Logging prospects and leads and keeping track ### 7. Lasso makes my job so much simpler! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2018 **What do you like best about Lasso CRM?** Lasso is great system to help keep your client database organized. I find it vital to my everyday work. I also love the ease of sending blast emails to specific lists I create within my database. **What do you dislike about Lasso CRM?** I would love is Lassocrm had an app. I can access it on via web on my phone but an app would make it a lot simpler. **What problems is Lasso CRM solving and how is that benefiting you?** I am able to see new leads that have come in, make sure my team is staying on top of contact, ping my team with activities as far as follow up with new clients. It makes organizing your database so much easier!!! ### 8. Lasso Real Estate **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2018 **What do you like best about Lasso CRM?** Keeps track of your notes, easy to search, great for mass emails **What do you dislike about Lasso CRM?** Haven't figured out the labels Also had duplicates **Recommendations to others considering Lasso CRM:** Great tool for sales **What problems is Lasso CRM solving and how is that benefiting you?** Management can track the salespeople ### 9. There is better out there... **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2018 **What do you like best about Lasso CRM?** Customer service is pretty good. They respond to your questions fairly quickly. **What do you dislike about Lasso CRM?** Not very user friendly when it comes to designing things. Since I design templates for emails I get frustrated with this program often. **What problems is Lasso CRM solving and how is that benefiting you?** We use it to generate mass emails or to target certain areas. ### 10. Lasso - A complete revolution **Rating:** 5.0/5.0 stars **Reviewed by:** Shawn G. | Joplin Regional Sales Manager, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** December 31, 2017 **What do you like best about Lasso CRM?** It does things I didn’t even know I wanted in a CRM. Along with that, the customer support from the company has been as good or better since signing up than when we were shopping! **What do you dislike about Lasso CRM?** Not being able to assign tasked to related registrants under a single case file. (But I don’t know of any other CRM that does either. **Recommendations to others considering Lasso CRM:** Call and just talk to them about t. Set up a demo and try to find another CRM that will do what Lasso does. Also, call other companies that use it ask for their review of Lasso CRM. This is how we ended up with Lasso CRM, and can not imagine what it be like without! **What problems is Lasso CRM solving and how is that benefiting you?** It is a very proactive to staying in contact in a way that is so efficient, I just can not describe it in the little space given here. The follow up we would spend hours doing in SalesForce we are now able to do in minutes, and doing better! Time is money! ### 11. Simple, but effective CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Ember F. | Director of Sales, Marketing, and Business Support, Real Estate, Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2018 **What do you like best about Lasso CRM?** Lasso has less bells and whistles than other CRMs, but it's exactly what we need as a builder, since it's tailored for builders, to create effective prospect follow up campaigns. **What do you dislike about Lasso CRM?** Email marketing could be more robust. They're adding new features to make it better, though. **What problems is Lasso CRM solving and how is that benefiting you?** Having a CRM allows our prospects to be automatically managed, tracked, and followed up with. No more manual tracking and spreadsheets. ### 12. Lasso in your customers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2018 **What do you like best about Lasso CRM?** I like having access to all the information in one place. **What do you dislike about Lasso CRM?** I wish that more than one email could access account information. **What problems is Lasso CRM solving and how is that benefiting you?** I'm able to locate all our customers information in one place, set reminders and send automatic emails all in one place. ### 13. Marketing Program Manager **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** January 04, 2018 **What do you like best about Lasso CRM?** I think there are many great reporting capabilities and ways to set up automated response that help agents stay connected with their contact list. **What do you dislike about Lasso CRM?** I think for one it is not the most aesthetically pleasing and not the most user friendly program I have used. I think simplifying the program, both visually and user based, would help with retention on the program. **What problems is Lasso CRM solving and how is that benefiting you?** Currently we are using the system to store and maintain leads generated from our website, physical traffic to the new construction community and by outreach. ### 14. Does a lot of the work for you! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** July 12, 2017 **What do you like best about Lasso CRM?** It integrates well with my email. I can operate almost exclusively in my email and know that my communications are being tracked in the system with our prospects should I ever need to go back and reference them. So easy! And it tells you a lot of background info on your prospect that no other CRM has been able to provide for me. **What do you dislike about Lasso CRM?** It's a little bit difficult to get used to in the beginning. However, once you get your system in place for follow up, it saves you so much time and energy. **What problems is Lasso CRM solving and how is that benefiting you?** Prospects were falling through the cracks due to lack of follow up. Lasso helps you automate a lot and set up an easy set of reminders so that prospects don't get forgotten. ## Lasso CRM Discussions - [What does Lasso Crm do?](https://www.g2.com/discussions/what-does-lasso-crm-do) - [What is a CRM tool?](https://www.g2.com/discussions/what-is-a-crm-tool) - [What are key features of a CRM system?](https://www.g2.com/discussions/lasso-crm-what-are-key-features-of-a-crm-system) - [What is Lasso software?](https://www.g2.com/discussions/what-is-lasso-software) - [View Lasso CRM pricing details and edition comparison](https://www.g2.com/products/lasso-crm/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-24+03%3A17%3A08+-0500&secure%5Bsession_id%5D=0ee61cf7-4559-4b17-841d-3fdae2a1dc05&secure%5Btoken%5D=8ee654cf0d68eede9580528900227d993fcebf8a1446e04760a9b714860c17cc&format=llm_user) ## Lasso CRM Features **Client Management** - Lead Scoring - Contact Management - Lead Generation **Task Management** - Marketing Automation - Document Management - Third-Party Integration **Platform Features** - Contact & Account Management - Opportunity & Pipeline Management - Task / Activity Management - Listing Management - Email Marketing - Transaction Management - Lead Management - CMA Management - Forecasting & Reporting - Dashboards **Agentic AI - Real Estate CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance - Natural Language Interaction - Decision Making ## Top Lasso CRM Alternatives - [BoldTrail](https://www.g2.com/products/boldtrail/reviews) - 4.5/5.0 (1,478 reviews) - [Lofty](https://www.g2.com/products/lofty-lofty/reviews) - 4.3/5.0 (395 reviews) - [BoomTown](https://www.g2.com/products/boomtown/reviews) - 4.7/5.0 (564 reviews)