Touchpoint MX
Touchpoint MX is a marketing automation platform built in New Zealand that helps businesses deliver personalised, data-driven customer journeys across email, SMS, surveys, and loyalty programs. Designed for marketing and CX teams, it connects communication, engagement, and retention into one secure, easy-to-manage platform. MX enables teams to segment customers, trigger real-time campaigns, and track results without complex integrations. From onboarding workflows to loyalty rewards and survey follow-ups, MX helps brands automate at scale while maintaining a personal touch. Trusted by enterprise organisations and ISO 27001-certified, Touchpoint MX combines enterprise-grade security with local support and customisable automation so you can reduce churn, grow lifetime value, and build long-term customer relationships — all within a single platform.
Average Rating: 4.2/5.0
Total Reviews: 14
How Do G2 Users Rate Touchpoint MX?
- Has the product been a good partner in doing business?: 7.5/10 (Category avg: 9.1/10)
- Optimization: 8.3/10 (Category avg: 8.4/10)
- Integrations - Mobile Marketing: 8.3/10 (Category avg: 8.6/10)
- Campaign Analysis: 6.7/10 (Category avg: 8.4/10)
Who Is the Company Behind Touchpoint MX?
- Seller: The Touchpoint Group
- Year Founded: 2000
- HQ Location: Parnell, Auckland
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Twitter: @Touchpointgroup
154 Twitter followers -
LinkedIn® Page: www.linkedin.com
28 employees on LinkedIn®
Who Uses This Product?
- Company Size: 57% Small, 36% Medium
What Do G2 Reviewers Say About Touchpoint MX?
AI-generated summary from verified user reviews
Pros
- Users value the intuitive interface of Touchpoint MX, making campaign setup and multi-channel engagement easy and efficient.
- Users appreciate the robust analytics of Touchpoint MX, enhancing real-time reporting and campaign optimization effectively.
- Users value the advanced automation features, enhancing multi-channel marketing efficiency and optimizing campaign performance.
- Users benefit from the advanced automation efficiency of Touchpoint MX, streamlining their multi-channel marketing efforts.
- Users value the advanced automation features of Touchpoint MX, enhancing their marketing efficiency and effectiveness.
Cons
- Users face API issues with Touchpoint MX, including integration challenges and concerns over security risks.
- Users find the difficult setup process challenging, complicating the initial implementation of Touchpoint MX.
- Users find the complex setup process challenging, leading to difficulties during initial implementation of Touchpoint MX.
- Users face integration challenges with Touchpoint MX, complicating workflows and raising concerns about API security.
- Users express concerns about the lack of customization in Touchpoint MX, limiting their ability to tailor workflows effectively.
What Are Recent G2 Reviews of Touchpoint MX?
"Transformative CX Operations Hub"
Rating: 4.0/5.0 stars
— Evan B.
"Streamlined Client Management, Needs Agency-Specific Templates"
Rating: 4.5/5.0 stars
— Jonas R.

