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Touchpoint MX Reviews & Product Details

Touchpoint MX is a marketing automation platform built in New Zealand that helps businesses deliver personalised, data-driven customer journeys across email, SMS, surveys, and loyalty programs. Designed for marketing and CX teams, it connects communication, engagement, and retention into one secure, easy-to-manage platform. MX enables teams to segment customers, trigger real-time campaigns, and track results without complex integrations. From onboarding workflows to loyalty rewards and survey follow-ups, MX helps brands automate at scale while maintaining a personal touch. Trusted by enterprise organisations and ISO 27001-certified, Touchpoint MX combines enterprise-grade security with local support and customisable automation so you can reduce churn, grow lifetime value, and build long-term customer relationships — all within a single platform.

Seller

The Touchpoint Group

Discussions

Touchpoint MX Community

Languages Supported

English

Overview by

Alice Short (Using AI to improve business performance through customer experience.)

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Touchpoint MX Media

Touchpoint MX Demo - Outsource Your Marketing Support With Touchpoint Group's Managed Services

Deliver results in every aspect of your CX and digital marketing activities. From support designing your CX program to expanding it; consulting senior execs for ongoing execution and platform training, Touchpoint is here for you 24/7. Flexible resources available on call Affordable alternativ...

Touchpoint MX Demo - Incorporate mobile marketing into the fabric of your digital campaigns

Reach your customers wherever they are, and get your message directly into their hands through their mobile devices. With layered targeting options, make sure that your customers receive information that is relevant to them for maximum return. TXT2Win promotional campaigns TXT4Info campaigns ...

Touchpoint MX Demo - Web pages that perform better and smarter for your business

Support your campaigns with custom landing pages, drive interaction with user-friendly web forms, and make changes effortlessly with a powerful CMS Landing pages to support omni-channel campaigns Secure web forms for competitions, registrations, and surveys Stay on-brand with effortless cust...

Touchpoint MX Reviews (11)

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Bernardo V.

CRM, CX Head

Enterprise (> 1000 emp.)

10/1/2025

"Robust marketing automation platform with strong multi channel capabilities"

4.5/5

What do you like best about Touchpoint MX?

This platform offers multi-channel marketing capabilities, including email, SMS, web, mobile, and loyalty programs. It features advanced automation with triggered actions, segmentation, and dynamic content. The analytics are robust, providing real-time reporting, ROI tracking, and tools for campaign optimization. Additionally, CRM integration allows for seamless syncing with customer databases. Review collected by and hosted on G2.com.

What do you dislike about Touchpoint MX?

The setup process is not very straightforward, as I encountered several challenges during the initial implementation. Review collected by and hosted on G2.com.

Verified User in Telecommunications

Mid-Market (51-1000 emp.)

4/27/2023

"Touchpoint Group provides CX solutions and services to help businesses improve customer experiences."

4.5/5

What do you like best about Touchpoint MX?

TouchpointMX's platform allows businesses to engage with customers across various channels, such as email, SMS, social media, and more.

Customer journey mapping and management tools can help businesses understand the end-to-end customer experience and identify areas for improvement.

Data analytics and reporting capabilities allow businesses to gain insights into customer behavior and preferences.

Furthermore, TouchpointMX's solutions can help businesses improve customer experiences, increase engagement, and drive revenue. Review collected by and hosted on G2.com.

What do you dislike about Touchpoint MX?

CX platforms can be complex and require a steep learning curve. You may find navigating the platform challenging or understanding how to use its features effectively.

CX platforms can be costly, particularly for small businesses or startups.

You may experience difficulties integrating the CX platform with existing software or systems within your organization. Review collected by and hosted on G2.com.

What problems is Touchpoint MX solving and how is that benefiting you?

TouchpointMX provides businesses with tools to collect and analyze customer feedback across multiple channels.

This helps businesses comprehensively understand customer needs and preferences, enabling them to create more personalized and effective marketing campaigns.ms related to customer experience and marketing, including the benefits of using their solutions.

It allows businesses to engage with customers across multiple channels and measure campaign performance. This helps businesses create more effective and targeted marketing campaigns, increasing customer engagement and revenue. Review collected by and hosted on G2.com.

Iqra M.

Periodontist

Small-Business (50 or fewer emp.)

8/11/2023

"Discover Touchpoint MX – An ideal way to resolve Image editing"

5/5

What do you like best about Touchpoint MX?

Touchpoint MX has a real-time preview feature which allows me to see immediate visual feedback as I make the edits. It also provides wide range of features such as filters, effects that help achieve professional results. Review collected by and hosted on G2.com.

What do you dislike about Touchpoint MX?

Touchpoint MX has a slow response time which makes it frustating to use. Sometimes it crashes especially when i use large image files. It has a subscription-based pricing mode which is again a disadvantage. Review collected by and hosted on G2.com.

Vanessa K.

Authorization & Appointments setter

Small-Business (50 or fewer emp.)

11/21/2023

"Touchpoint mx"

3.5/5

What do you like best about Touchpoint MX?

I like how it keeps me informed on what my customers like and don't like. Review collected by and hosted on G2.com.

What do you dislike about Touchpoint MX?

I don't like how it keeps everyones personal information. Review collected by and hosted on G2.com.

Guillermo C.

Small-Business (50 or fewer emp.)

9/7/2023

"Marketing at high levels"

4.5/5

What do you like best about Touchpoint MX?

The charts that areself expainatory and the easy access to every tool around Review collected by and hosted on G2.com.

What do you dislike about Touchpoint MX?

Sometimes the menu can be a little ocnfusing and cant refresh the page Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

9/5/2023

"AI Powered automation tool"

4.5/5

What do you like best about Touchpoint MX?

A powerful marketing automation tool that could take us to the next level in terms of marketing promotions and it's metrics. Review collected by and hosted on G2.com.

What do you dislike about Touchpoint MX?

Customer experience platform is very slow. The performance needs to be improved. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

9/13/2023

"Intuitive one stop shop for marketing needs"

4/5

What do you like best about Touchpoint MX?

Good reporting on dashboard, includes a lot of customization from lead emails to landing pages. Review collected by and hosted on G2.com.

What do you dislike about Touchpoint MX?

It's what you make of it, can be powerful but takes a lot of cusotmization to start. The ready to go funcitons are fairly green and basic. Review collected by and hosted on G2.com.

Verified User in Financial Services

Small-Business (50 or fewer emp.)

10/24/2023

"Great experience"

3/5

What do you like best about Touchpoint MX?

Ease of use. Ease of implementation. Ease of integration. Frequency of use. Review collected by and hosted on G2.com.

What do you dislike about Touchpoint MX?

Customer support to slow to respond. Number of features. Review collected by and hosted on G2.com.

Kali c.

Email Marketing Specialist

Mid-Market (51-1000 emp.)

4/14/2022

"It is the Most Effective Automation Solution."

5/5

What do you like best about Touchpoint MX?

I enjoy the majority of the services, such as email integration, marketing automation, content analysis, retargeting to increase engagement, etc, for which we receive accurate data and which are extremely beneficial to me. Review collected by and hosted on G2.com.

What do you dislike about Touchpoint MX?

For the best results, we need to get more specific in terms of automation, such as pinpointing data to locate the customer range, and I believe Touchpoint should cut some prices as well. Review collected by and hosted on G2.com.

Jay S.

Google Adwords Expert

Small-Business (50 or fewer emp.)

3/11/2022

"Powerful Marketing SaaS Tool"

3.5/5

What do you like best about Touchpoint MX?

Lead acquisition ability with multiple touchpoints like survey, email, mobile push messages are a key element and keep doing engagement and loyalty retention program too. Review collected by and hosted on G2.com.

What do you dislike about Touchpoint MX?

Product demo, as well as inbuilt connecter, are with only know brand services Review collected by and hosted on G2.com.