Best Location-Based Marketing Software - Page 2

How Many Location-Based Marketing Software Products Does G2 Track?

Total Products under this Category: 82

Category Stats (Oct 2026)

  • Average Rating: 4.35/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: SingleInterface (+0.32%) - Among all products in this category, SingleInterface recorded the largest rating increase compared to last month

Last updated: October 14, 2026

How Does G2 Rank Location-Based Marketing Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 2,400+ Authentic Reviews
  • 82+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Location-Based Marketing Software

G2 Grid® for Location-Based Marketing Software plotting products by satisfaction and market presence

Highlighted products: SingleInterface, SAP Engagement Cloud (formerly SAP Emarsys), Purple, Optimove (formely Kumulos), Radar, Cisco Hyperlocation, Bloom Intelligence, and Flame Analytics.

Underlying data: [Grid® JSON](https://www.g2.com/categories/location-based-marketing/grids.json?focus%5B%5D=singleinterface&focus%5B%5D=sap-engagement-cloud-formerly-sap-emarsys&focus%5B%5D=purple&focus%5B%5D=optimove-formely-kumulos&focus%5B%5D=radar-labs-inc-radar&focus%5B%5D=cisco-hyperlocation&focus%5B%5D=bloom-intelligence&focus%5B%5D=flame-analytics)

Adentro

Adentro is the only visit-based marketing platform that pairs with your in-store WiFi to drive real guest visits AND proves it. Our technology helps you identify unknown customers, attract new ones, and measure their visit behavior. Our proprietary Walk-Through Rate™ combined with enriched customer profiles simplifies how you drive and measure revenue impact at your locations. Are you investing in digital advertising? Leverage our database of more than 53M consumers to target your campaigns towards locals visiting businesses like yours. Adentro helps you better understand your guests for more effective marketing and increased ROI.

Average Rating: 3.7/5.0

Total Reviews: 15

How Do G2 Users Rate Adentro?

  • Integration: 6.7/10 (Category avg: 8.0/10)
  • Geolocation: 6.7/10 (Category avg: 8.6/10)
  • Quality of Support: 6.7/10 (Category avg: 8.7/10)
  • Campaign Automation: 5.0/10 (Category avg: 8.4/10)

Who Is the Company Behind Adentro?

  • Seller: Adentro
  • Year Founded: 2012
  • HQ Location: San Francisco, CA
  • Twitter: @AdentroMktg
    864 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    120 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 53% Medium, 47% Small

What Are Recent G2 Reviews of Adentro?

What Are G2 Users Discussing About Adentro?

GroundTruth Ads Manager

GroundTruth Ads Manager is an easy-to-use, self-serve omnichannel ad platform. Built on top of GroundTruth's MRC accredited location data suite, the platform helps you target and message your audiences to drive outcomes that matter: Boost brand awareness, drive online and. in-store visits, and increase sales to your business all through the click of a few buttons. Plus, you can serve these ads on mobile, desktop, or connected TV. • No IO contract required. • No minimum spend. • Real-time reporting on actual visits.

Average Rating: 3.9/5.0

Total Reviews: 10

How Do G2 Users Rate GroundTruth Ads Manager?

  • Integration: 5.8/10 (Category avg: 8.0/10)
  • Geolocation: 9.2/10 (Category avg: 8.6/10)
  • Quality of Support: 8.1/10 (Category avg: 8.7/10)
  • Campaign Automation: 6.3/10 (Category avg: 8.4/10)

Who Is the Company Behind GroundTruth Ads Manager?

  • Seller: GroundTruth
  • Year Founded: 2009
  • HQ Location: New York, US
  • Twitter: @groundtruthco
    3,535 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    379 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 64% Medium, 36% Small

What Are Recent G2 Reviews of GroundTruth Ads Manager?

What Are G2 Users Discussing About GroundTruth Ads Manager?

NewGrove Periscope

NewGrove uses analytical tools to provide location-based customer intelligence for marketing and strategic business decisions

Average Rating: 4.1/5.0

Total Reviews: 11

How Do G2 Users Rate NewGrove Periscope?

  • Integration: 8.9/10 (Category avg: 8.0/10)
  • Geolocation: 7.5/10 (Category avg: 8.6/10)
  • Quality of Support: 7.5/10 (Category avg: 8.7/10)
  • Campaign Automation: 8.3/10 (Category avg: 8.4/10)

Who Is the Company Behind NewGrove Periscope?

  • Seller: NewGrove
  • Year Founded: 1992
  • HQ Location: London, United Kingdom
  • Twitter: @NewgroveInsight
    4,841 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    8 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services
  • Company Size: 73% Large, 18% Small

What Are Recent G2 Reviews of NewGrove Periscope?

What Are G2 Users Discussing About NewGrove Periscope?

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Foursquare Attribution

Foursquare Attribution is the most accurate omnichannel measurement solution for marketers, offering granular insights into how well your campaigns are driving in-store visits and purchases. Directly tie ad spend to real-world outcomes, like incremental visits and sales lift, across 550+ partner networks and nearly every channel and screen including digital, mobile, TV, CTV, OOH, Audio, and more. Access all of your reports in one unified UI for quick insights that enable you to optimize campaigns in-flight, avoid wasted ad spend, and drive ROI.

Average Rating: 4.8/5.0

Total Reviews: 9

How Do G2 Users Rate Foursquare Attribution?

  • Quality of Support: 8.7/10 (Category avg: 8.7/10)

Who Is the Company Behind Foursquare Attribution?

  • Seller: Foursquare
  • Year Founded: 2009
  • HQ Location: New York, NY
  • Twitter: @foursquare
    22,906 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    520 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 70% Small, 30% Medium

What Are Recent G2 Reviews of Foursquare Attribution?

What Are G2 Users Discussing About Foursquare Attribution?

Bluedot

Location delivers relevancy and intent. Bluedot empowers companies (via their mobile app) to take advantage of real-world insights and uncover the right moments to message customers on their preferred channels. Bluedot’s mobile location technology enables brands and enterprises to delight customers - at scale. We deliver 20x location precision over other solutions. No hardware required.  Know where you’re customers have been, where they frequent and anticipate how best to engage them. 1:1 insights delivered. Companies gain context from Bluedot’s location data. Pair your digital customer profiles with physical behavior for a true 360-degree view down to the individual level. Learn why top enterprises, such as Dunkin', Salesforce, Oracle, McDonald’s, KFC, Cox Automotive, and Transurban partner with Bluedot for their location-based needs.

Average Rating: 4.7/5.0

Total Reviews: 10

How Do G2 Users Rate Bluedot?

  • Integration: 9.7/10 (Category avg: 8.0/10)
  • Geolocation: 9.7/10 (Category avg: 8.6/10)
  • Quality of Support: 9.4/10 (Category avg: 8.7/10)
  • Campaign Automation: 9.2/10 (Category avg: 8.4/10)

Who Is the Company Behind Bluedot?

  • Seller: Bluedot Innovation
  • Year Founded: 2017
  • HQ Location: San Francisco, California
  • Twitter: @BluedotInnovate
    1,460 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    35 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Pharmaceuticals
  • Company Size: 50% Large, 50% Small

What Are Recent G2 Reviews of Bluedot?

What Are G2 Users Discussing About Bluedot?

Geotoko

A Simple yet Powerful Platform to run Location based Contests and Sweepstakes

Average Rating: 3.7/5.0

Total Reviews: 7

How Do G2 Users Rate Geotoko?

  • Integration: 9.3/10 (Category avg: 8.0/10)
  • Geolocation: 8.7/10 (Category avg: 8.6/10)
  • Quality of Support: 9.0/10 (Category avg: 8.7/10)
  • Campaign Automation: 9.3/10 (Category avg: 8.4/10)

Who Is the Company Behind Geotoko?

  • Seller: Geotoko
  • HQ Location: N/A
  • Twitter: @GEOTOKO1
    568 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 71% Small, 29% Large

What Do G2 Reviewers Say About Geotoko?

AI-generated summary from verified user reviews

Pros
  • Users value the business growth potential of Geotoko, leveraging real-time location-based promotions effectively.
  • Users find the data analysis capabilities of Geotoko invaluable for enhancing location-based marketing strategies.
  • Users value the real-time location-based data analytics of Geotoko, enhancing their promotional strategies effectively.
  • Users value the real-time location-based promotions offered by Geotoko, enhancing their marketing strategies effectively.
  • Users value the powerful location targeting features of Geotoko for running effective contests and engaging audiences.

What Are Recent G2 Reviews of Geotoko?

Linkyfi

Linkyfi is a public WiFi access management system. Built to offer captive portal functionality, secure internet access, customer insights, and targeted marketing capabilities, it’s the only WiFi marketing solution you need to understand your customers.

Average Rating: 4.4/5.0

Total Reviews: 19

How Do G2 Users Rate Linkyfi?

  • Integration: 8.7/10 (Category avg: 8.0/10)
  • Geolocation: 8.3/10 (Category avg: 8.6/10)
  • Quality of Support: 8.7/10 (Category avg: 8.7/10)
  • Campaign Automation: 8.3/10 (Category avg: 8.4/10)

Who Is the Company Behind Linkyfi?

  • Seller: AVSystem
  • Year Founded: 2006
  • HQ Location: Kraków, PL
  • LinkedIn® Page: www.linkedin.com
    213 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 63% Small, 32% Medium

What Are Recent G2 Reviews of Linkyfi?

Mist

Mist is pioneering the new wireless network. The first AI-driven WLAN makes Wi-Fi predictable, reliable, and measurable while delivering amazing indoor location experiences.

Average Rating: 4.1/5.0

Total Reviews: 7

How Do G2 Users Rate Mist?

  • Integration: 10.0/10 (Category avg: 8.0/10)
  • Geolocation: 9.4/10 (Category avg: 8.6/10)
  • Quality of Support: 7.4/10 (Category avg: 8.7/10)
  • Campaign Automation: 8.3/10 (Category avg: 8.4/10)

Who Is the Company Behind Mist?

Who Uses This Product?

  • Company Size: 43% Small, 29% Large

What Do G2 Reviewers Say About Mist?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the non-bricking feature of Mist APs after subscription expiration, ensuring continued functionality.

What Are Recent G2 Reviews of Mist?

What Are G2 Users Discussing About Mist?

Woosmap

When location is part of your product, the data behind it needs to be accurate, secure, and yours. Woosmap gives product teams and developers the APIs to make that happen: address autocomplete, verification and validation, forward and reverse geocoding, store locator and proximity search, distance and travel time, interactive maps, and locality lookup. These power the moments that matter, from address entry at checkout to delivery routing to store discovery. When location works, conversion improves, costs drop, and customers trust the experience. Why teams choose Woosmap ∙ Accuracy at scale. Enterprise-grade data across 240+ countries. Structured, deliverable results that hold up at volume. ∙ Your data stays yours. Never used for advertising, model training, or other products. GDPR compliant, EU-hosted, full data residency control. ∙ Predictable cost. Around half the cost of comparable providers. Transparent pricing, no minimum commitments, no surprise rate changes. ∙ No lock-in. Modular infrastructure you adopt at your own pace. Replace services, run hybrid, or move away if you need to. ∙ Real support. Direct access to the engineering team. No ticket queues, no chatbots. A number to call when something breaks before launch. Used across retail, eCommerce, marketplaces, logistics, and mobility. Customers include Yespark, Carrefour, Decathlon, Leroy Merlin, Holland & Barrett, B&Q, Getaround, Sephora, and Lacoste.

Average Rating: 4.4/5.0

Total Reviews: 15

How Do G2 Users Rate Woosmap?

  • Integration: 8.3/10 (Category avg: 8.0/10)
  • Geolocation: 8.3/10 (Category avg: 8.6/10)
  • Quality of Support: 9.3/10 (Category avg: 8.7/10)
  • Campaign Automation: 6.7/10 (Category avg: 8.4/10)

Who Is the Company Behind Woosmap?

  • Seller: Woosmap
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Montpellier, FR
  • LinkedIn® Page: www.linkedin.com
    34 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 63% Medium, 25% Large

What Are Recent G2 Reviews of Woosmap?

What Are G2 Users Discussing About Woosmap?

Gimbal by Infillion

Gimbal is a location intelligence platform that enables Brand Marketers to engage with Mobile App Users based on their physical-world location and behaviors. The data collected by the Gimbal SDK also empowers brands to track store/venue foot traffic and mine for actionable real-world insights. Gimbal Manager is a comprehensive cloud UI where Brands can manage their own Point-of-Interest (POI) database – including owned-and-operated and competitor locations – and access Place Visit analytics. Gimbal’s best-in-class mobile place detection capabilities empower brands to deploy location-aware solutions across Marketing, App Experience, and In-Store Operations use cases.

Average Rating: 3.8/5.0

Total Reviews: 7

How Do G2 Users Rate Gimbal by Infillion?

  • Integration: 9.2/10 (Category avg: 8.0/10)
  • Geolocation: 9.2/10 (Category avg: 8.6/10)
  • Quality of Support: 7.8/10 (Category avg: 8.7/10)
  • Campaign Automation: 7.9/10 (Category avg: 8.4/10)

Who Is the Company Behind Gimbal by Infillion?

  • Seller: Infillion
  • Year Founded: 2008
  • HQ Location: New York, US
  • Twitter: @infilliontech
    300 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    186 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 57% Medium, 29% Large

What Are Recent G2 Reviews of Gimbal by Infillion?

What Are G2 Users Discussing About Gimbal by Infillion?

Adcleek

adcleek is an independent online trading company Based in Paris and oriented towards the European market, adcleek specializes in techniques for optimizing communication campaigns on the internet. adcleek offers, in particular to the advertising market, the management and optimization of communication campaigns on marketplaces and purchasing in real time.

Average Rating: 4.2/5.0

Total Reviews: 5

How Do G2 Users Rate Adcleek?

  • Integration: 6.1/10 (Category avg: 8.0/10)
  • Geolocation: 7.2/10 (Category avg: 8.6/10)
  • Quality of Support: 8.8/10 (Category avg: 8.7/10)
  • Campaign Automation: 7.2/10 (Category avg: 8.4/10)

Who Is the Company Behind Adcleek?

  • Seller: Adcleek
  • Year Founded: 2011
  • HQ Location: Neuilly-sur-Seine, FR
  • Twitter: @adcleek
    986 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    26 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 40% Medium, 40% Small

What Do G2 Reviewers Say About Adcleek?

AI-generated summary from verified user reviews

Pros
  • Users find Adcleek to be user-friendly, making data management and analysis simple and effective for all.
  • Users find that Adcleek can significantly contribute to business growth when utilized effectively by both customers and admin.
  • Users value Adcleek's responsiveness and commitment to campaign success, consistently exceeding expectations in support and adjustments.
  • Users appreciate the customization options of Adcleek, enhancing their data management and analysis experience.
  • Users appreciate the robust data analytics features of Adcleek, enhancing management and providing customizable options.
Cons
  • Users feel the reporting lacks clarity and insights, impacting their overall experience with Adcleek.
  • Users report integration issues with Adcleek, causing lag and disrupting workflow with platforms like Microsoft BI.
  • Users report slow performance with Adcleek, as lagging disrupts workflow and integration with platforms like Microsoft BI is poor.

What Are Recent G2 Reviews of Adcleek?

What Are G2 Users Discussing About Adcleek?

Aruba Location-powered applications

Engage with users in new ways by getting more value from mobile devices via location-powered apps. Aruba leads the way with indoor turn-by-turn directions, proximity-based notifications, and asset tracking.

Average Rating: 4.0/5.0

Total Reviews: 11

How Do G2 Users Rate Aruba Location-powered applications?

  • Integration: 5.0/10 (Category avg: 8.0/10)
  • Geolocation: 7.8/10 (Category avg: 8.6/10)
  • Quality of Support: 8.2/10 (Category avg: 8.7/10)
  • Campaign Automation: 6.1/10 (Category avg: 8.4/10)

Who Is the Company Behind Aruba Location-powered applications?

Who Uses This Product?

  • Company Size: 45% Medium, 27% Large

What Are Recent G2 Reviews of Aruba Location-powered applications?

What Are G2 Users Discussing About Aruba Location-powered applications?

Azira (formely Teemo)

Our Audience Segmentation Platform helps advertisers and publishers increase advertising revenues. By leveraging big data and machine learning technologies, we help advertisers get a higher ROI from their digital advertising campaigns, by using ground-b...

Average Rating: 4.1/5.0

Total Reviews: 5

How Do G2 Users Rate Azira (formely Teemo)?

  • Quality of Support: 10.0/10 (Category avg: 8.7/10)

Who Is the Company Behind Azira (formely Teemo)?

Who Uses This Product?

  • Company Size: 80% Small, 20% Medium

What Do G2 Reviewers Say About Azira (formely Teemo)?

AI-generated summary from verified user reviews

Pros
  • Users value the efficiency of Azira, finding it highly effective for managing and tracking advertising campaigns.
  • Users value the advanced advertising management of Azira, simplifying campaign planning and improving audience targeting.
  • Users appreciate the audience reach capabilities of Azira, effectively enhancing their advertising campaign management and targeting.
  • Users appreciate the simplified campaign management of Azira, enhancing planning and tracking while increasing ad visibility.
  • Users appreciate how Azira's advanced features streamline decision-making, enhancing campaign management and targeting efficiency.
Cons
  • Users feel the price of Azira is too high and suggest lowering it for better customer value.
  • Users experience slow loading when collecting large data sets, though it doesn't impact result quality.
  • Users find that Azira experiences slow performance when processing large data, though results remain high-quality.

What Are Recent G2 Reviews of Azira (formely Teemo)?

What Are G2 Users Discussing About Azira (formely Teemo)?

Bubbl

Bubbl lets you send push notifications to your app users the moment they arrive at, or leave, a specific location. Draw a boundary around a store, a venue, or an airport, and when someone crosses it, your message fires automatically. It plugs into any existing iOS or Android app in about 30 minutes, with no rebuild required. Set up geo marketing campaigns from a single dashboard, without needing to open a ticket. We work with brands in retail, events, travel and hospitality. Anywhere the right message at the right moment makes a difference.

Average Rating: 4.3/5.0

Total Reviews: 5

How Do G2 Users Rate Bubbl?

  • Integration: 5.0/10 (Category avg: 8.0/10)
  • Geolocation: 6.7/10 (Category avg: 8.6/10)
  • Quality of Support: 6.7/10 (Category avg: 8.7/10)
  • Campaign Automation: 8.3/10 (Category avg: 8.4/10)

Who Is the Company Behind Bubbl?

  • Seller: Bubbl
  • Year Founded: 2023
  • HQ Location: London, GB
  • Twitter: @Bubbl
    433 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    6 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Small, 33% Medium

What Are Recent G2 Reviews of Bubbl?

What Are G2 Users Discussing About Bubbl?

Proxi.cloud

Proxi.cloud Mobile Platform enables user segmentation and analysis of users behaviour both in online and offline world, using Geofencing, Wi-Fi and Beacons. Our platform allows to monitor consumers' footfall and real-world traffic for any location - whether it's a stand-alone building or a POS placed in the shopping centre. Robust and reliable push notifications engine will allow you to activate users with real-time and planned context-based push communication.

Average Rating: 4.3/5.0

Total Reviews: 5

How Do G2 Users Rate Proxi.cloud?

  • Integration: 5.8/10 (Category avg: 8.0/10)
  • Geolocation: 8.3/10 (Category avg: 8.6/10)
  • Quality of Support: 9.4/10 (Category avg: 8.7/10)

Who Is the Company Behind Proxi.cloud?

Who Uses This Product?

  • Company Size: 60% Small, 20% Medium

What Are Recent G2 Reviews of Proxi.cloud?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated December 3, 2024