# Best Location-Based Marketing Software - Page 3 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Location-based marketing software, also known as proximity marketing software, enables businesses to send automated marketing messages to customers or prospects based on their geographic location and predefined target zones. This type of software uses proximity beacons, Bluetooth low energy (BLE ) signals, Wi-Fi, and GPS-defined areas to identify when a customer or prospect is near a specific point of interest (POI). It then triggers the delivery of personalized, contextual marketing content to their mobile devices. With these tools, marketers can target the right customer, in the right place, at the right time, and encourage them to perform a desired action, such as visiting a store or making a purchase. Location-based marketing software is typically used by businesses with brick-and-mortar locations, such as retail stores and restaurants. However, it can also be leveraged by larger organizations such as shopping malls, transport hubs, and event venues. Marketers also use location-based marketing software to analyze the performance of a business’ proximity marketing campaigns, usually through tracking foot traffic or offering attribution features. Some [location intelligence software](https://www.g2.com/categories/location-intelligence) and [visitor behavior intelligence software](https://www.g2.com/categories/visitor-behavior-intelligence) offer location-based marketing tools to provide businesses with a holistic view of their location and visitor analytics. Products in this category often identify users in geolocation by integrating with different technologies, such as [geofencing software](https://www.g2.com/categories/geofencing), Wi-Fi, and BLE beacons. As a result, location-based marketing software often integrates with or is provided as a feature of [guest Wi-Fi providers](https://www.g2.com/categories/guest-wi-fi-providers) and [mobile marketing software](https://www.g2.com/categories/mobile-marketing). To qualify for inclusion in the Location-Based Marketing category, a product must: - Provide tools to deliver real-time automated messages to users based on geolocation - Identify prospects or customers within a specified geolocation through the use of geofencing, Wi-Fi, BLE beacons, or a similar geotargeting technology - Analyze the performance of location-based marketing campaigns ## G2 Grid® for Location-Based Marketing Software ![G2 Grid® for Location-Based Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/location-based-marketing/grids.png?focus%5B%5D=156591&focus%5B%5D=3571&focus%5B%5D=20375&focus%5B%5D=25947&focus%5B%5D=71241&focus%5B%5D=104479&focus%5B%5D=71240&focus%5B%5D=111004) Highlighted products: SingleInterface, SAP Engagement Cloud (formerly SAP Emarsys), Purple, Optimove (formely Kumulos), Cisco Hyperlocation, Radar, Cisco Spaces, and Flame Analytics. Underlying data: [Grid® JSON](https://www.g2.com/categories/location-based-marketing/grids.json?focus%5B%5D=singleinterface&focus%5B%5D=sap-engagement-cloud-formerly-sap-emarsys&focus%5B%5D=purple&focus%5B%5D=optimove-formely-kumulos&focus%5B%5D=cisco-hyperlocation&focus%5B%5D=radar-labs-inc-radar&focus%5B%5D=cisco-spaces&focus%5B%5D=flame-analytics) ## How Many Location-Based Marketing Software Products Does G2 Track? **Total Products under this Category:** 68 ### Category Stats (Jul 2026) - **Average Rating**: 4.35/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Purple (+0.29%) - Among all products in this category, Purple recorded the largest rating increase compared to last month *Last updated: July 11, 2026* ## How Does G2 Rank Location-Based Marketing Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 1,900+ Authentic Reviews - 68+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Location-Based Marketing Software Is Best for Your Use Case? - **Leader:** [SingleInterface](https://www.g2.com/products/singleinterface/reviews) - **Highest Performer:** [Radar](https://www.g2.com/products/radar-labs-inc-radar/reviews) - **Easiest to Use:** [SingleInterface](https://www.g2.com/products/singleinterface/reviews) - **Top Trending:** [Netmera](https://www.g2.com/products/netmera/reviews) - **Best Free Software:** [SingleInterface](https://www.g2.com/products/singleinterface/reviews) --- **Sponsored** ### Croct Croct is a conversion optimization platform that includes a user profile explorer, audience segmentation, content personalization, AB testing, feature flag, real-time website analytics, and a component-based CMS for modern frameworks like Next.js and React. It helps product and growth teams scale UI and website optimization, enabling faster growth without over-relying on developers. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1455&secure%5Bchosen_at%5D=2026-07-12T07%3A25%3A19Z&secure%5Bdisplayable_resource_id%5D=1455&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1455&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1321843&secure%5Bresource_id%5D=1455&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Flocation-based-marketing%3Fpage%3D2&secure%5Btoken%5D=1eb0a249bdb38a563dd3ce64a0331fb83be63c1d87f4e4e1a742337674b9f028&secure%5Burl%5D=https%3A%2F%2Fwww.croct.com&secure%5Burl_type%5D=company_website) --- ## What Are the Top-Rated Location-Based Marketing Software Products in 2026? ### 1. [BridgeLogic WiFi Marketing](https://www.g2.com/products/bridgelogic-wifi-marketing/reviews) WiFi marketing and analytics for physical spaces. BridgeLogic’s user-friendly software allows you to effortlessly create a custom login page for end-users to sign-in to venue WiFi through email or mobile, customized surveys or social networks (Facebook, Instagram, Twitter…) Every time a customer connects to your Wi-Fi through a custom branded log-in page you automatically collect customer social and demographic data to get an inside view at your customer base, their likes and interests, and how you can create a better consumer-brand relationship. Learn who your best and most loyal customers are with full analytics and reporting (customer name & email address, total connected users, new users, returning users, social connection method, gender) With smart marketing automations, you can automatically send mobile coupons, exclusive offers, email newsletters and timely promotions to your customers long after they’ve visited in-store. Whether you’re looking to boost revenue, grow your existing customer base, improve social awareness, increase customer loyalty or improve your online reputation, your free Wi-Fi experience can be customized to fit your business goals. **Average Rating:** 4.2/5.0 **Total Reviews:** 3 **How Do G2 Users Rate BridgeLogic WiFi Marketing?** - **Quality of Support:** 8.3/10 (Category avg: 8.8/10) **Who Is the Company Behind BridgeLogic WiFi Marketing?** - **Seller:** [BridgeLogic](https://www.g2.com/sellers/bridgelogic) - **HQ Location:** Newport Beach, US - **LinkedIn® Page:** https://www.linkedin.com/company/bridgelogic (3 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 67% Mid-Market, 33% Small-Business #### What Are BridgeLogic WiFi Marketing's Pros and Cons? **Pros:** - Business Growth (1 reviews) - Reliability (1 reviews) - Speed (1 reviews) ### What Do G2 Reviewers Say About BridgeLogic WiFi Marketing? *AI-generated summary from verified user reviews* **Pros:** - Users find that BridgeLogic WiFi Marketing facilitates **business growth** by simplifying customer database development for new businesses. - Users commend the **reliability** of BridgeLogic WiFi Marketing, ensuring consistent internet connectivity for both homes and businesses. - Users appreciate the **high-speed internet access** provided by BridgeLogic WiFi Marketing, enjoying fast and reliable connectivity. #### What Are Recent G2 Reviews of BridgeLogic WiFi Marketing? **"[Brilliant Application](https://www.g2.com/survey_responses/bridgelogic-wifi-marketing-review-7905448)"** **Rating:** 4.0/5.0 stars *— Rahul .* [Read full review](https://www.g2.com/survey_responses/bridgelogic-wifi-marketing-review-7905448) --- **"[best tools](https://www.g2.com/survey_responses/bridgelogic-wifi-marketing-review-7874603)"** **Rating:** 4.5/5.0 stars *— Janvi R.* [Read full review](https://www.g2.com/survey_responses/bridgelogic-wifi-marketing-review-7874603) --- ### 2. [Croct](https://www.g2.com/products/croct/reviews) Croct is a conversion optimization platform that includes a user profile explorer, audience segmentation, content personalization, AB testing, feature flag, real-time website analytics, and a component-based CMS for modern frameworks like Next.js and React. It helps product and growth teams scale UI and website optimization, enabling faster growth without over-relying on developers. **Average Rating:** 4.7/5.0 **Total Reviews:** 48 **How Do G2 Users Rate Croct?** - **Quality of Support:** 9.9/10 (Category avg: 8.8/10) **Who Is the Company Behind Croct?** - **Seller:** [Croct](https://www.g2.com/sellers/croct) - **Year Founded:** 2020 - **HQ Location:** Denver, Colorado, US - **Twitter:** @croct_tech (133 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/croct (14 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Financial Services, Marketing and Advertising - **Company Size:** 54% Mid-Market, 29% Enterprise #### What Are Croct's Pros and Cons? **Pros:** - Customer Support (20 reviews) - Personalization (12 reviews) - Ease of Use (11 reviews) - Implementation Ease (11 reviews) - A/B Testing (9 reviews) **Cons:** - Difficult Setup (5 reviews) - Complexity (4 reviews) - Learning Curve (4 reviews) - Limitations (4 reviews) - Technical Expertise Required (4 reviews) ### What Do G2 Reviewers Say About Croct? *AI-generated summary from verified user reviews* **Pros:** - Users commend Croct's **reliable and responsive customer support** that enhances the overall user experience significantly. - Users value the **personalization capabilities** of Croct, enhancing e-commerce experiences through tailored user journeys and reliable support. - Users appreciate the **ease of use** of Croct, enjoying straightforward integration and effective support throughout their experience. - Users find **implementation easy** with Croct, appreciating the supportive team and quick integration via the SDK. - Users value the **intuitive layout and ease of use** of Croct for effective A/B testing and analysis. **Cons:** - Users find the **difficult setup** of Croct to be time-consuming and complicated, especially with legacy systems. - Users find the **complex navigation** of Croct somewhat confusing, which may hinder the overall user experience. - Users report a **learning curve** with Croct, making initial setup and integration somewhat challenging for beginners. - Users find Croct's **limitations in flexibility and no-code options** restrict their creative and development capabilities. - Users find the **technical expertise required** for Croct to be a barrier, limiting no-code experimentation. #### What Are Recent G2 Reviews of Croct? **"[Incredible Support That Makes Croct a True Partner](https://www.g2.com/survey_responses/croct-review-12344665)"** **Rating:** 5.0/5.0 stars *— Renata V.* [Read full review](https://www.g2.com/survey_responses/croct-review-12344665) --- **"[Wonderful Support and Easy-to-Use Insights That Improve Decision-Making](https://www.g2.com/survey_responses/croct-review-12884326)"** **Rating:** 4.0/5.0 stars *— Heloísa O.* [Read full review](https://www.g2.com/survey_responses/croct-review-12884326) --- ### 3. [DistroPRO](https://www.g2.com/products/distropro/reviews) DistroPRO is Crosscap's in-store marketing distribution and fulfillment platform — replacing the spreadsheets, email threads, and manual mail bag prep that most retailers use to get signage and marketing materials to their stores. Built for enterprise retailers operating 500–20,000 store locations, DistroPRO uses intelligent store profiling to calculate exact kit quantities for every location — eliminating overprinting, missed kits, and the costly errors that come from distributing on gut feel. Core capabilities: • Intelligent Store Profiling — unlimited attributes per location, nightly data feed updates, the single source of truth for every campaign and kit decision • Smart Distribution — auto-calculates store-level quantities and allocations; mid-flight adjustments without restarting the workflow • Automated Kit Management — auto-generated pick lists, packing slips, and waybills; print quantities calculated against live store profiles • Real-Time Shipment Tracking — live carrier integrations with UPS, FedEx, Purolator, and more; centralized visibility across every location • Vendor & Finance Operations — in-platform RFQ bidding, automated POs to finance systems (Ariba, Coupa, NetSuite), spend visibility in real time Proven outcomes: • $5M+ annual savings at a single retail banner with 50%+ reduction in signage waste • 40% lower print and execution costs through precision allocation • 3x faster campaign launches vs. manual workflows • 100% fulfillment accuracy — every step runs from the same source of truth • 6–10 hours saved per mail bag of order entry • 400+ hours/month reclaimed by print partners Used by Macy's, Ulta Beauty, Kroger, Sephora, The Children's Place, and Levi's — and the commercial printers who execute their campaigns. **Who Is the Company Behind DistroPRO?** - **Seller:** [CrossCap](https://www.g2.com/sellers/crosscap) - **Year Founded:** 2001 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** https://www.linkedin.com/company/crosscap (39 employees on LinkedIn®) ### 4. [Experian Mobility Insights (UK)](https://www.g2.com/products/experian-mobility-insights-uk/reviews) Experian's Mobility Insights is a comprehensive solution designed to decode the intricate relationship between people and places, providing businesses with actionable data to inform marketing and location-based decisions. By leveraging geolocation data, it offers a deep understanding of human behaviors, including movement patterns and interactions within various UK locations. Key Features and Functionality: - Time-Based Visitor Analysis: Assess average visitor numbers across different times of the day and week. - Dwell Time Analytics: Gain insights into the average duration visitors spend in specific areas. - Multi-Location Visits: Monitor the average number of locations or buildings visited per trip. - Annual Visit Trends: Understand the frequency of visits made by each visitor over a year. - Geographical Origin Metrics: Identify the proportion of visitors originating from local, regional, national, and international locations. - Workforce Analytics: Measure the number of workers as a proportion of total visitors to each area. - Catchment Area Mapping: Define catchment areas by analyzing where visitors and workers are coming from. - Demographic Profiling: Segment visitors by age group for targeted marketing or service adjustments. Primary Value and User Solutions: Mobility Insights empowers businesses to make informed strategic decisions by providing a nuanced understanding of consumer interactions with different spaces. By integrating with Experian’s Mosaic Segmentation, it not only reveals 'where' interactions occur but also 'who' is interacting, offering rich demographic insights. This enables businesses to tailor their strategies, ensuring marketing and location decisions effectively resonate with target audiences. Whether analyzing activity in a city or delving into behaviors on a specific street, Mobility Insights delivers the clarity and depth needed for informed strategy formulation. **Who Is the Company Behind Experian Mobility Insights (UK)?** - **Seller:** [Experian](https://www.g2.com/sellers/experian) - **Year Founded:** 1826 - **HQ Location:** Dublin, Ireland - **Twitter:** @Experian_US (38,771 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/experian (26,191 employees on LinkedIn®) - **Ownership:** LSE: EXPNL ### 5. [Foursquare Audience](https://www.g2.com/products/foursquare-audience/reviews) Foursquare Audience allows marketers to build custom segments based on real-world visitation behaviors to more accurately target consumers showing buyer intent. Build custom audiences or choose from over 1500+ ready-to-use segments, deployable directly to your seat or available off-the-shelf in major DSPs like The Trade Desk, LiveRamp, and DV360. Search "Foursquare" in your DSP for immediate activation. Custom segments can be activated across 550+ partner channels, including digital, social, CTV, audio, and OOH. Use Foursquare Audience's self-serve UI or consult our location experts to craft targeting strategies that align with your campaign goals and drive conversions. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Foursquare Audience?** - **Quality of Support:** 10.0/10 (Category avg: 8.8/10) **Who Is the Company Behind Foursquare Audience?** - **Seller:** [Foursquare](https://www.g2.com/sellers/foursquare) - **Year Founded:** 2009 - **HQ Location:** New York, NY - **Twitter:** @foursquare (22,906 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/foursquare (523 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Foursquare Audience's Pros and Cons? **Pros:** - Audience Analysis (1 reviews) - Customer Engagement (1 reviews) - Ease of Use (1 reviews) - Education (1 reviews) - Efficiency (1 reviews) **Cons:** - Complex Usability (1 reviews) - Difficult Setup (1 reviews) - Limited Customization (1 reviews) - Reporting Issues (1 reviews) ### What Do G2 Reviewers Say About Foursquare Audience? *AI-generated summary from verified user reviews* **Pros:** - Users value the **precise location-based targeting** of Foursquare Audience, enhancing campaign engagement and marketing strategies. - Users appreciate the **accurate location-based targeting** of Foursquare Audience, leading to improved engagement and smarter marketing decisions. - Users value the **intuitive design** of Foursquare Audience, making it easy to navigate and implement effective campaigns. - Users value the **location-based targeting** of Foursquare Audience, resulting in enhanced engagement and smarter marketing decisions. - Users value the **efficiency** of Foursquare Audience for precise targeting and improved campaign engagement. **Cons:** - Users find the **reporting dashboard overwhelming** at times, wishing for more customization options for specific data points. - Users find the **difficult setup** of Foursquare Audience time-consuming, causing initial frustration before usability improves. - Users find the **limited customization** of Foursquare Audience frustrating, particularly for specific data reporting needs. - Users find the **reporting dashboard overwhelming** at times and desire more customization options for better usability. #### What Are Recent G2 Reviews of Foursquare Audience? **"[Makes Audience Targeting Smarter and Easier](https://www.g2.com/survey_responses/foursquare-audience-review-11049913)"** **Rating:** 4.0/5.0 stars *— Kassey R.* [Read full review](https://www.g2.com/survey_responses/foursquare-audience-review-11049913) --- ### 6. [Foursquare Proximity](https://www.g2.com/products/foursquare-proximity/reviews) Foursquare Proximity allows marketers to build custom geofences to reach consumers in real-time—without any PII data sharing required—during key moments of receptivity. Choose point-radius or polygon geofencing for highly precise location-based targeting. Filter to your exact specifications by category, chain, locality and more to boost ROI and minimize wasted ad spend. These geofences can be seamlessly integrated into your existing campaigns by deploying them directly to your programmatic advertising platform of choice. **Who Is the Company Behind Foursquare Proximity?** - **Seller:** [Foursquare](https://www.g2.com/sellers/foursquare) - **Year Founded:** 2009 - **HQ Location:** New York, NY - **Twitter:** @foursquare (22,906 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/foursquare (523 employees on LinkedIn®) ### 7. [GoZone Wifi](https://www.g2.com/products/gozone-wifi/reviews) GoZone WiFi is a Software-as-a-Service (SaaS) company. We are dedicated to helping venues monetize their guest Wi-Fi networks through our three-pronged software suite excelling in Marketing, Advertising, and Analytic features. GoZone WiFi is a leader in the Wi-Fi software industry with a team built of people dedicated to all things WiFi. GoZone separates itself from the competition with the following features and accolades: - Innovative captive portal tool to drive guest Wi-Fi connections. - Fully fleshed-out email and SMS marketing features to engage with guests in real time. - Built-in CRM system to build marketing lists and manage contacts. - Advertising features to promote brand exposure and generate additional revenue for venues. - Analytic features to visualize foot-traffic and understand guest behavior - Hardware agnostic software to ensure simple and cost-saving setup. - Competitive pricing packages that accommodate businesses of varying sizes. - Up to date on the latest WiFi-industry trends to meet clients' needs. - Contributing members of industry-leading groups such as Wi-Fi NOW, and the Wireless Broadband Alliance (WBA). **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate GoZone Wifi?** - **Quality of Support:** 10.0/10 (Category avg: 8.8/10) **Who Is the Company Behind GoZone Wifi?** - **Seller:** [GOZONE WIFI](https://www.g2.com/sellers/gozone-wifi) - **Year Founded:** 2014 - **HQ Location:** Saint Petersburg, US - **LinkedIn® Page:** https://www.linkedin.com/company/gozone-wifi/ (17 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of GoZone Wifi? **"[GoZone Wifi Review](https://www.g2.com/survey_responses/gozone-wifi-review-7307226)"** **Rating:** 5.0/5.0 stars *— Mike G.* [Read full review](https://www.g2.com/survey_responses/gozone-wifi-review-7307226) --- ### 8. [Hyperlocal Media Activation Platform](https://www.g2.com/products/hyperlocal-media-activation-platform/reviews) Qommerce is a next-generation AI-powered activation platform, that bridges the gap between data and execution for FMCG brands, agencies, and retailers. By combining sales, shelf, and shopper intelligence in a single system, Qommerce enables hyperlocal campaigns that are driven by real demand - not guesswork. Qommerce delivers true closed-loop attribution, linking media spend directly to business outcomes - instead of proxy metrics. For brands, this means sharper investment decisions; for agencies it means faster workflows and stronger client results; for retailers it means higher monetisation of assets and loyalty. **Who Is the Company Behind Hyperlocal Media Activation Platform?** - **Seller:** [Qommerce](https://www.g2.com/sellers/qommerce) - **HQ Location:** N/A - **LinkedIn® Page:** https://linkedin.com/company/qommerce-ai/ (1 employees on LinkedIn®) ### 9. [Litmus](https://www.g2.com/products/litmus/reviews) Litmus is the enterprise marketing success platform that gives marketing teams the control, visibility, and confidence to execute high-performing email programs at scale. From pre-send testing to post-send analytics, Litmus eliminates the errors, inefficiencies, and blind spots that cost enterprise senders revenue and reputation. Trusted by marketing teams at the world's leading brands, Litmus integrates into existing enterprise workflows to accelerate production, enforce brand standards, and protect deliverability across every send. Core capabilities: Email previews across 100+ clients and devices. Validate exactly how every email renders in Gmail, Outlook, Apple Mail, on mobile, in dark mode, and across every major environment — before sending to millions of subscribers. Eliminate the rendering errors that damage brand credibility at scale. Automated pre-send QA. Run spam filter testing, link validation, image blocking checks, and accessibility scans within a single workflow. Enterprise teams ship in half the time and with fewer errors when quality checks are built into the process, not bolted on at the end. Deliverability and inbox placement monitoring. Track inbox placement rates by mailbox provider, monitor sender reputation in real time, and blocklist hits or authentication failures. Litmus surfaces the deliverability intelligence your ESP doesn't provide. Sender Certification. Be part of the industry's most trusted allowlist, backed by 24/7 monitoring and exclusive data relationships with mailbox providers worldwide. Certified senders reach the inbox with a level of assurance no other program delivers. Competitive Intelligence. Monitor competitor send volume, frequency, subject line strategies, and inbox placement. Give enterprise marketing teams the benchmarking data they need to make informed strategic decisions and stay ahead of the market. Enterprise collaboration and approvals. Manage multi-stakeholder review cycles inside a single platform. Centralize feedback, enforce approval workflows, and get campaigns through legal, compliance, and brand review without version chaos or scattered email threads. For enterprise organizations ready to scale further, Litmus is the foundation for Validity Engage — an AI-powered email execution platform that orchestrates the full email marketing workflow, from content creation through sending and optimization. Litmus is part of the Validity portfolio, alongside BriteVerify for contact data validation and DemandTools for Salesforce CRM data quality — giving enterprise revenue and marketing teams a connected solution for data integrity, email performance, and program execution. **Average Rating:** 4.6/5.0 **Total Reviews:** 445 **How Do G2 Users Rate Litmus?** - **Quality of Support:** 9.0/10 (Category avg: 8.8/10) **Who Is the Company Behind Litmus?** - **Seller:** [Validity Inc](https://www.g2.com/sellers/validity-inc) - **Company Website:** https://www.validity.com - **Year Founded:** 2018 - **HQ Location:** Boston, Massachusetts - **Twitter:** @TrustValidity (1,151 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/11679353/ (347 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Email Marketing Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 43% Mid-Market, 29% Enterprise #### What Are Litmus's Pros and Cons? **Pros:** - Ease of Use (45 reviews) - Email Management (43 reviews) - Email Marketing (43 reviews) - Previews (29 reviews) - Features (26 reviews) **Cons:** - Slow Performance (11 reviews) - Missing Features (10 reviews) - Email Issues (9 reviews) - Email Management (9 reviews) - Expensive (9 reviews) ### What Do G2 Reviewers Say About Litmus? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Litmus, enjoying its intuitive interface and streamlined feedback features. - Users appreciate the **dynamic previews and user-friendly design** of Litmus, enhancing productivity in email marketing tasks. - Users value Litmus for its **user-friendly features** and robust capabilities, enhancing email marketing efficiency and quality. - Users value the **dynamic previews** of Litmus, ensuring accurate visualization across multiple devices and email clients. - Users value the **user-friendly interface** of Litmus, allowing effortless management of email campaigns and previews. **Cons:** - Users experience **slow performance** with Litmus, particularly during email preview rendering and code updates. - Users find **missing features** like an undo button and template sharing limit the tool's effectiveness and efficiency. - Users face **email client settings rigidity** and wish for better features and an undo option in Litmus. - Users find the **email client settings too rigid** , making personalization and flexibility in previews a challenge. - Users find Litmus to be **expensive** , particularly noting high costs for essential features and plans. #### What Are Recent G2 Reviews of Litmus? **"[Litmus Boosts Email Marketing Precision and Efficiency](https://www.g2.com/survey_responses/litmus-review-11823029)"** **Rating:** 5.0/5.0 stars *— Grecia L.* [Read full review](https://www.g2.com/survey_responses/litmus-review-11823029) --- **"[Collaboration Made Easy, Minor Pin Issue Aside](https://www.g2.com/survey_responses/litmus-review-11899725)"** **Rating:** 4.0/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/litmus-review-11899725) --- #### What Are G2 Users Discussing About Litmus? - [What is Litmus used for?](https://www.g2.com/discussions/what-is-litmus-used-for) - 1 comment - [What is litmus what are its types and uses?](https://www.g2.com/discussions/what-is-litmus-what-are-its-types-and-uses) - 2 comments - [What is litmus email testing?](https://www.g2.com/discussions/what-is-litmus-email-testing) - 1 comment - [How do I use litmus email?](https://www.g2.com/discussions/how-do-i-use-litmus-email) - [What is litmus software?](https://www.g2.com/discussions/what-is-litmus-software) ### 10. [Locality AI](https://www.g2.com/products/locality-ai-locality-ai/reviews) Locality AI builds custom AI systems for enterprise GTM teams. We replace expensive data platforms like ZoomInfo ($35K–$180K/year) with bespoke intelligence systems that deliver 70–95% cost savings, 20 enriched fields per account, and 2-week delivery. **Who Is the Company Behind Locality AI?** - **Seller:** [Locality AI](https://www.g2.com/sellers/locality-ai-422774c8-a4ad-470e-b5e5-08dbc824eb83) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/locality-ai/ (1 employees on LinkedIn®) ### 11. [Localyn](https://www.g2.com/products/localyn/reviews) Localyn helps cafes and restaurants manage food safety, loyalty, WhatsApp messaging and compliance from one place. **Who Is the Company Behind Localyn?** - **Seller:** [Localyn](https://www.g2.com/sellers/localyn) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 12. [Localyzer Platform](https://www.g2.com/products/localyzer-platform/reviews) Product Description Localyzer is a Germany-based SaaS platform built for multi-location businesses, franchises, and enterprises that manage local marketing across multiple locations. Headquartered in south Germany and Berlin, Localyzer was founded to solve a core challenge in digital advertising: how to efficiently run hyperlocal campaigns at scale without losing brand consistency or operational control. Today, Localyzer powers location-based marketing for clients across Europe, helping them run smarter and more impactful campaigns—automated, measurable, and locally relevant. The platform enables companies to centrally create, manage, and optimize local advertising campaigns across multiple digital channels including Google Ads, Facebook, Instagram, Youtube and more. With Localyzer, each location gets its own personalized ad creatives and landing pages: auto-generated and ready to launch in just a few clicks. Campaigns can be managed centrally or in collaboration with local teams, thanks to a flexible permission and co-funding system. Localyzer also includes built-in performance dashboards to monitor results across all campaigns and locations in real time. Localyzer helps brands bridge the gap between centralized strategy and local execution. It simplifies marketing workflows, eliminates manual processes, and ensures that every ad euro delivers maximum local relevance. Whether you manage 20 locations or 2,000, Localyzer transforms your digital presence from fragmented to high-performing—without the operational headache. Value Proposition Localyzer is not just another ad tool—it’s your command center for local online marketing at scale. What makes us different? • Purpose-built for multi-location businesses: Unlike generic ad managers, Localyzer is built from the ground up for companies that need to localize campaigns for dozens—or thousands—of locations. • Automated content creation: From headlines to images to dynamic landing pages, everything is personalized and brand-safe, without manual work. • True multichannel orchestration: Run unified campaigns across Google, Meta, Instagram, Youtube and more—without switching tools. • Cooperative campaign funding: Let local managers contribute to campaigns with their own budgets—while you maintain central control. • White-label ready: Enterprises, Franchises and resellers can fully brand the platform for client use. • API-first integration: Easily connect with existing systems, intranets, CRMs, and reporting systems. With Localyzer, you don’t just run ads—you build scalable, consistent, and hyperlocal marketing machines that convert better and cost less. **Who Is the Company Behind Localyzer Platform?** - **Seller:** [Localyzer](https://www.g2.com/sellers/localyzer) - **Year Founded:** 2017 - **HQ Location:** Winnenden, DE - **LinkedIn® Page:** https://www.linkedin.com/company/localyzer-gmbh/ (15 employees on LinkedIn®) ### 13. [OMlocal!](https://www.g2.com/products/omlocal/reviews) "OMlocal! GmbH is a company specializing in local marketing solutions for multi-location businesses. Its software helps manage location data, optimize local SEO, handle online listings, reputation management, store finders, and local ads. The platform ensures accurate business information, improves search rankings, and simplifies customer review management. OMlocal! also offers reporting tools to monitor performance and optimize local marketing strategies effectively." **Who Is the Company Behind OMlocal!?** - **Seller:** [OMlocal!](https://www.g2.com/sellers/omlocal) - **HQ Location:** Duisburg, DE - **LinkedIn® Page:** https://www.linkedin.com/company/omlocal/ (5 employees on LinkedIn®) ### 14. [omniPass](https://www.g2.com/products/omnibasis-inc-omnipass/reviews) Mobile wallet platform to engage with your customers on the go with no monthly fees. Create and manage Apple Wallet and Google Pay passes with dynamic updates and lock screen notifications for coupons, offers, loyalty cards, gift cards, tickets, digital wallets and more. omniPass powers a new channel to engage with your customers on Mobile omniPass is Omnibasis's enterprise software as a service that enables businesses and professionals, large and small, to create and manage Apple Wallet and Google Pay passes. Using omniPass, we enable businesses with the technology and tools to deploy cloud-based Mobile marketing and Ecommerce on Apple and Android phones with dynamic updates and lock screen notifications with rich feature sets that includes coupons, offers, loyalty cards, gift cards, tickets, digital wallets and more, without the costs and challenges associated with building and maintaining their own infrastructure. Unleash the power and capabilities of powerful mobile wallet pass distribution platform with Omnibasis. omniPass is a mobile wallet pass distribution platform and a software service that enables businesses to create, distribute, and manage digital passes that can be stored in mobile wallets like Apple Wallet and Google Pay. These passes can contain various types of information, such as loyalty cards, coupons, event tickets, boarding passes, and more. omniPass offers the key features and capabilities of a mobile wallet pass distribution platform. Pass creation omniPass offers a user-friendly interface to create and design digital passes with customizable templates, images, and text fields. Pass distribution omniPass provides multiple distribution options, such as email, SMS, social media, and QR code, to distribute passes to customers. Pass management omniPass allows businesses to manage passes in real-time, update the pass content, change expiration dates, and monitor pass usage. Analytics and reporting omniPass offers analytical tools to track pass performance, including the number of passes created, distributed, redeemed, and expired. Integration omniPass integrates with all other Omnibasis products, such as CRM, Loyalty, eCommerce and payment gateways, to streamline pass distribution and data management. Security omniPass ensures the security of customer data and pass content, including encryption and compliance with industry standards like PCI DSS. Support omniPass provides comprehensive support to customers, including technical assistance, training, and documentation. omniPass mobile wallet pass distribution platform enables businesses with a convenient and cost-effective way to engage customers, increase loyalty, and drive sales using mobile wallet technology. Start with omniPass FREE today. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **How Do G2 Users Rate omniPass?** - **Quality of Support:** 8.3/10 (Category avg: 8.8/10) **Who Is the Company Behind omniPass?** - **Seller:** [Omnibasis Inc.](https://www.g2.com/sellers/omnibasis-inc) - **HQ Location:** N/A - **Twitter:** @omnibasisinc (23 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Small-Business, 50% Mid-Market #### What Are omniPass's Pros and Cons? **Pros:** - Internet Security (1 reviews) - Platform Compatibility (1 reviews) **Cons:** - Lack of Customization (1 reviews) - Limited Customization (1 reviews) - Outdated Software (1 reviews) ### What Do G2 Reviewers Say About omniPass? *AI-generated summary from verified user reviews* **Pros:** - Users value the **secure logins** offered by omniPass, enhancing convenience with fingerprint reader compatibility across Windows devices. - Users value the **platform compatibility** of omniPass, enhancing secure logins across various Windows devices with ease. **Cons:** - Users find the **limited customization options** of omniPass frustrating and challenging for their individual needs. - Users find **limited customization** options frustrating, making it hard to tailor omniPass to their specific needs. - Users report **difficulty recovering lost passwords** and limited customization options, impacting user experience significantly. #### What Are Recent G2 Reviews of omniPass? **"[Create and manage digital passes Easily](https://www.g2.com/survey_responses/omnipass-review-10401000)"** **Rating:** 5.0/5.0 stars *— Pinal P.* [Read full review](https://www.g2.com/survey_responses/omnipass-review-10401000) --- **"[HR Analytics](https://www.g2.com/survey_responses/omnipass-review-10409038)"** **Rating:** 4.5/5.0 stars *— Swati B.* [Read full review](https://www.g2.com/survey_responses/omnipass-review-10409038) --- ### 15. [PassKit](https://www.g2.com/products/passkit/reviews) PassKit is a global mobile wallet pass platform, founded in 2012, that lets teams design, issue, update, and analyze Apple Wallet and Google Wallet passes. With PassKit you launch digital loyalty and membership cards, coupons, tickets, gift cards, and more, then keep them current with real‑time updates, automations, and analytics. KEY FEATURES AND FUNCTIONALITY Teams use PassKit to design, issue, update, and analyze wallet passes at scale. The platform includes: • A visual pass designer and templates • Distribution via SmartPass links / QR codes / email / CSV / API • Real‑time pass updates (fields, imagery, barcodes/QR) • Single‑use and multi‑use pass types, • Location/time relevance for lock‑screen engagement. • PassReader (iOS/Android) for scanning and validation at the door or point of sale. • Integration with Zapier, Make, Stripe, and many more. • APIs and developer SDKs, with gRPC as the recommended interface for high performance integrations and real time updates. WHY TEAMS CHOOSE PASSKIT • No‑app deployment: Launch in days, not months. • Built to integrate: API, webhooks, and no‑code connectors. • Proven at scale: Flexible usage‑based pricing (with a 45 day free trial), built-in volume discounts, and a 99.5% uptime SLA. • Measurable impact: Wallet‑native presence boosts repeat visits and redemption while giving you first‑party engagement data **Who Is the Company Behind PassKit?** - **Seller:** [PassKit](https://www.g2.com/sellers/passkit-f83ae57c-4219-4bae-b7be-becc30909d06) - **Year Founded:** 2012 - **HQ Location:** Wilmington, US - **Twitter:** @loopyloyalty (1,534 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/passkit/ (8 employees on LinkedIn®) ### 16. [PlaceZap](https://www.g2.com/products/placezap/reviews) PlaceZap is a no-download interactive location experience platform that turns any venue, campus, or event space into a guided exploration with photo challenges, scoring, and instant team competition. Hosts build experiences through a browser-based builder, and players join with a 5-digit code on any device. Used by tourism operators, event coordinators, and corporate facilities teams who want zero-friction engagement without app store installs. **Who Is the Company Behind PlaceZap?** - **Seller:** [Yellow Moon Software](https://www.g2.com/sellers/yellow-moon-software) - **Year Founded:** 2025 - **HQ Location:** Altamonte Springs, US - **LinkedIn® Page:** https://www.linkedin.com/company/yellow-moon-software/ (1 employees on LinkedIn®) ### 17. [Pragma (formerly Logisy)](https://www.g2.com/products/pragma-formerly-logisy/reviews) The 'D2C Operating System' for Indian D2C Ecommerce Brands - An all encompassing system that enables D2C brands to perform all their operations (end-to-end) from one single place. Be it Automated Return Management, Checkout System, RTO Management Suite, Omnichannel CRM, WhatsApp Business Suite, Logistics Management, Journey/Marketing Solution, or AI-enabled Automations. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind Pragma (formerly Logisy)?** - **Seller:** [Pragma (formerly Logisy)](https://www.g2.com/sellers/pragma-formerly-logisy) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Pragma (formerly Logisy)'s Pros and Cons? **Pros:** - Automation (1 reviews) - Automation AI (1 reviews) - Business Enhancement (1 reviews) - Business Growth (1 reviews) - Business Support (1 reviews) ### What Do G2 Reviewers Say About Pragma (formerly Logisy)? *AI-generated summary from verified user reviews* **Pros:** - Users value the **responsive support** from Pragma, enabling effective automation tailored to their specific business needs. - Users appreciate the **genuine willingness of Pragma's team** to understand business challenges and tailor automation solutions effectively. - Users value Pragma's **deep understanding of business challenges** , leading to tailored and impactful technology solutions. - Users value the **collaborative approach** of Pragma, which effectively drives business growth through tailored solutions and support. - Users value the **team's openness and tailored solutions** , which effectively address business challenges and drive meaningful impact. #### What Are Recent G2 Reviews of Pragma (formerly Logisy)? **"[Reliable Growth Partner with Powerful Automations](https://www.g2.com/survey_responses/pragma-formerly-logisy-review-11770217)"** **Rating:** 5.0/5.0 stars *— Verified User in Retail* [Read full review](https://www.g2.com/survey_responses/pragma-formerly-logisy-review-11770217) --- ### 18. [Qujam](https://www.g2.com/products/qujam/reviews) Qujam allows an business to run their own geofence advertising campaigns without any minimums. This DIY geofence advertising platform uses GPS data to targets devices which have been in a hyper-specific location and then services those devices display, OTT/CTV, video pre-roll, and digital audio ads for the next 30 days. Registration is free and you get a live reporting dashboard and the ability to pay with a credit card. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Qujam?** - **Quality of Support:** 10.0/10 (Category avg: 8.8/10) **Who Is the Company Behind Qujam?** - **Seller:** [Qujam Holdings](https://www.g2.com/sellers/qujam-holdings) - **Year Founded:** 2022 - **HQ Location:** Pittsburgh, PA - **LinkedIn® Page:** https://www.linkedin.com/company/qujam (2 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Qujam's Pros and Cons? **Pros:** - Ad Blocking (1 reviews) - Campaign Management (1 reviews) - Collaboration (1 reviews) - Customer Support (1 reviews) - Customization (1 reviews) **Cons:** - Ad Issues (1 reviews) - Filtering Issues (1 reviews) - Inaccuracy Issues (1 reviews) - Limited Geotargeting (1 reviews) - Poor Search Functionality (1 reviews) ### What Do G2 Reviewers Say About Qujam? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ad blocking feature** of Qujam, enhancing collaboration and simplicity in managing ad campaigns. - Users appreciate the **easy collaboration on ad campaigns** with Qujam, enabling smooth teamwork and efficient implementation. - Users enjoy the **simplicity in collaboration** on Qujam, facilitating teamwork and efficient campaign management. - Users commend the **excellent customer support** of Qujam, enhancing their overall experience with the platform. - Users value the **customization options** in Qujam, enabling personalized advertisements that enhance their campaign efforts. **Cons:** - Users find the **filtering system unreliable** , as some relevant ads fail to appear and geofence accuracy is lacking. - Users experience **filtering issues** with Qujam, noting bugs and inaccuracies in advertisement displays and geofence functionality. - Users experience **inaccuracy issues** with Qujam's filtering system, leading to missing relevant advertisements and imprecise geofencing. - Users experience **limited geotargeting** with Qujam, causing some relevant ads to be overlooked in searches. - Users find the **poor search functionality** frustrating, noting bugs and inaccuracies in the filtering system and geofence feature. #### What Are Recent G2 Reviews of Qujam? **"[Qujam - Ad Making Heaven](https://www.g2.com/survey_responses/qujam-review-9148263)"** **Rating:** 4.0/5.0 stars *— Rohan P.* [Read full review](https://www.g2.com/survey_responses/qujam-review-9148263) --- ## What Is Location-Based Marketing Software? [Marketing Software](https://www.g2.com/categories/marketing) ## What Software Categories Are Similar to Location-Based Marketing Software? - [Guest Wi-Fi Providers](https://www.g2.com/categories/guest-wi-fi-providers) - [Visitor Behavior Intelligence Software](https://www.g2.com/categories/visitor-behavior-intelligence) - [Geofencing Software](https://www.g2.com/categories/geofencing) --- ## How Do You Choose the Right Location-Based Marketing Software? ### What You Should Know About Location-Based Marketing Software ### What is Location-Based Marketing Software? Location-based marketing is a marketing strategy in which a company delivers timely, relevant marketing messages to users based on their physical location. Using location data and technology, location-based marketing platforms trigger a targeted marketing action to a user’s mobile device when that user enters a specified geographic location.  Proximity marketing or location metrics is one of the relevant applications of location-based marketing software. It involves sending customers targeted and highly personalized push notifications to enhance their experience. Demographics are yet another factor that helps in accurately executing campaigns by targeting relevant customers. This, in turn, can help improve user experience. ### What are the Common Features of Location-Based Marketing Software? The following are some core functionalities of location-based marketing software that can help users set up geofencing parameters and create location-based marketing campaigns: **Geofencing:** This functionality allows users to designate geofences for location-based marketing campaigns. These specific location-based advertisements help marketing teams target their advertisements based on the earmarked area. With this feature, marketing strategies are created for people in the geofence. A geofence is a physical boundary of any target location. The software sends in-store push notifications when customers enter this target area (like a store). Mobile apps on the customer’s phone help the software provide location updates.  **Wi-Fi marketing:** Retailers usually provide users with free Wi-Fi access and request for their email or a social media follow in return. The data thus collected is used to communicate promotions and offers. This feature of location-based marketing targets customers based on their Wi-Fi connection. **Beacons:** Beacons are physical devices that receive location data from nearby devices that use Bluetooth technology and thus fall under proximity-based marketing. Beacons transmit Bluetooth Low Energy (BLE) signals to execute location-based marketing campaigns. They are placed in stores where there usually is a poor cell network. Once the beacons connect with the users’ phones, personalized messages are sent once they are in range over the Bluetooth network. **Campaign automation:** This feature generates an automated notification, text message, or in-app message to users in a predefined geolocation. Marketing automation or campaign automation automates the repetitive campaigns meant to convert leads.  **Analytics:** Analytics tools in location-based marketing help marketers with a data-driven marketing approach. These features analyze the performance of location-based marketing campaigns based on foot traffic, POS data, and what further action is required. **Security compliance:** While marketing campaigns are developed on the basis of consumer data, the data collection must meet compliance standards like GDPR and CCPA regarding personal data privacy. ### What are the Benefits of Location-Based Marketing Software? Location-based marketing software offers several advantages for brick-and-mortar businesses that rely on foot traffic.  **Cost-effective:** Location-based marketing is one of the most cost-effective types of marketing to target customers. Mobile phones have become central devices for marketing. Thus the investment required for location-based marketing software is less. By tracking the budget utilized for each campaign, marketing teams can route more funds depending on the campaign’s needs. Routing funds and increasing ROI are important benefits of location intelligence or location-based marketing software. Location-based marketing software can be most helpful for small businesses. **Reaching the relevant audience:** Location-based marketing is very specific to a geographic location and thus can gain a group of customers relevant to the offering and business. This software can help increase store visits and, therefore, conversion rates.  #### Software Related to Location-Based Marketing Software Related solutions that can be used together with location-based marketing software include: [Geofencing software](https://www.g2.com/categories/geofencing) **:** This software uses GPS, wifi, or cellular data of mobile devices to send targeted messages, push texts, marketing messages, and advertisements after it detects a new mobile device that enters the set virtual boundary of the geofence. With geofencing software, marketers can run highly targeted campaigns using the target customer’s data and location. [Visitor behavior intelligence software](https://www.g2.com/categories/visitor-behavior-intelligence) **:** Visitor behavior intelligence software tracks and monitors the behavior and actions of visitors through data sources like Wi-Fi and point-of-sale (POS) systems. This software can also connect to social media and customer data platforms (CDP) to give a holistic view of customer behavior at a venue. [Mobile marketing software](https://www.g2.com/categories/mobile-marketing) **:** Mobile marketing software optimizes and automates marketing campaigns. This type of software uses a target customer’s mobile data to create campaigns that are delivered to the user’s mobile device. ### Challenges with Location-Based Marketing Software Location-based marketing can help marketers target their audience by tracking their location data. There can be some hurdles when it comes to using location-based marketing tools: **Ineffective location data:** If a user has VPN on the mobile device permanently and reports to a different location than the physical one, targeting becomes ineffective. Location-based marketing largely depends on location data and thus can lose out if the target audience uses a VPN. **Allowance-based service:** Mobile apps are relied upon heavily for location-based marketing. However, most permission rights stay with the users after downloading the app. And most users want to keep their locations private. In such cases, it becomes a little tricky to locate the exact location of the target audience. **Non-smartphone users:** A certain percentage of users still do not have a smartphone. Since location-based marketing relies on modern technologies like wi-fi, GPS, and Bluetooth, it cannot be used to target audiences without smartphones. ### Which Companies Should Buy Location-Based Marketing Software? **Retail:** Retail companies can make the best use of location-based marketing software. Marketers create location-based advertising campaigns on the basis of real-time and historical data. Historical data for product sales can help marketers attract customers for specific categories of products. Merchants can then keep stock of the goods depending on the high demand period for that particular category.  **Food and dining:** Geofencing, geomarketing, and other proximity-based marketing strategies are widely used at restaurants and other food businesses. National and local food chains usually benefit from location-based marketing software. **Travel and hospitality:** Resorts, hotels, amusement parks, and other hospitality businesses use proximity marketing to improve guest experiences and engagement. These businesses can send promotional messages, reminders, and feedback requests using location data. **Consumer-packaged goods (CPG) brands:** Location-based marketing software can help brands that sell unique products at selective geolocations. The brand image helps to attract new customers to a third-party store.  ### How to Buy Location-Based Marketing Software #### Requirements Gathering (RFI/RFP) for Location-Based Marketing Software Location-based marketing software helps businesses gain visibility in their specific locations. Searching for software based on the marketing automation stage can help purchase the most suitable location-based marketing software.  #### Compare Location-Based Marketing Software Products **Create a long list** Making a list of all the vendors selling location-based marketing software can give businesses a direction to look for potential vendors in the market. This list depends on the software's features and pricing plans. **Create a short list** After going through the long list, vendors that fulfill the buyer’s requirements are shortlisted. Vendors that satisfy the company’s feature requirements and fall under their budget requirements are chosen at this stage. **Conduct demos** While selecting a suitable location-based marketing vendor, it is advisable to have vendors conduct demos. This allows the buyers to understand the features and benefits of using the product from the specific vendor. Usually, business users, decision makers, and IT professionals are involved in this stage. #### Selection of Location-Based Software **Choose a selection team** The selection team consists of business users who can also be decision makers in some organizations, such as the chief marketing officer and an IT professional who can help install the software. **Negotiation** After shortlisting specific vendors, negotiations occur based on the buyers' required features and the software's pricing plans. This also depends on the end use of the software. Depending on that, certain customizations can also be requested. **Final decision** After settling on the vendor, the decision makers make the final choice after discussions with other team members. ### Trends in Location-Based Marketing Software **Mobile app localization:** Marketers increasingly understand the importance of customization in campaigns and that customization of strategies in vernaculars can help retain customers. This is because the relevance of the brand’s campaigns will draw the customers targeted in these areas. Location-based coupons are used for loyalty building. They make optimum use of targeting and integrations with multi-channel marketing. **Using CRMs to access location-based services:** Companies benefit from easily accessible CRM tools in their smartphones which help build relevant campaigns for better customer experience and retention. CRMs in mobile phones can explore location-based technology by providing direct extensions.