Best Location-Based Marketing Software - Page 2
Location-based marketing software, also known as proximity marketing software, enables businesses to send automated marketing messages to customers or prospects based on their geographic location and predefined target zones.
This type of software uses proximity beacons, Bluetooth low energy (BLE ) signals, Wi-Fi, and GPS-defined areas to identify when a customer or prospect is near a specific point of interest (POI). It then triggers the delivery of personalized, contextual marketing content to their mobile devices. With these tools, marketers can target the right customer, in the right place, at the right time, and encourage them to perform a desired action, such as visiting a store or making a purchase.
Location-based marketing software is typically used by businesses with brick-and-mortar locations, such as retail stores and restaurants. However, it can also be leveraged by larger organizations such as shopping malls, transport hubs, and event venues.
Marketers also use location-based marketing software to analyze the performance of a business’ proximity marketing campaigns, usually through tracking foot traffic or offering attribution features. Some location intelligence software and visitor behavior intelligence software offer location-based marketing tools to provide businesses with a holistic view of their location and visitor analytics.
Products in this category often identify users in geolocation by integrating with different technologies, such as geofencing software, Wi-Fi, and BLE beacons. As a result, location-based marketing software often integrates with or is provided as a feature of guest Wi-Fi providers and mobile marketing software.
To qualify for inclusion in the Location-Based Marketing category, a product must:
Best Location-Based Marketing Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- User Satisfaction
- Seller Details
NewGrove uses analytical tools to provide location-based customer intelligence for marketing and strategic business decisions
- Information Technology and Services
- 73% Enterprise
- 18% Small-Business
4,908 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
At the heart of Propulso’s location intelligence platform is our GeoIndicator technology, designed to provide accurate, granular, and actionable insights into human mobility patterns. Leveraging large
- 40% Mid-Market
- 40% Small-Business
- Overview
- User Satisfaction
- Seller Details
Adentro is the only visit-based marketing platform that pairs with your in-store WiFi to drive real guest visits AND proves it. Our technology helps you identify unknown customers, attract new ones, a
- 56% Mid-Market
- 44% Small-Business
874 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Foursquare Attribution is the most accurate omnichannel measurement solution for marketers, offering granular insights into how well your campaigns are driving in-store visits and purchases. Direc
- Marketing and Advertising
- 70% Small-Business
- 30% Mid-Market
23,054 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Location delivers relevancy and intent. Bluedot empowers companies (via their mobile app) to take advantage of real-world insights and uncover the right moments to message customers on their preferred
- Pharmaceuticals
- 50% Enterprise
- 50% Small-Business
1,471 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
A Simple yet Powerful Platform to run Location based Contests and Sweepstakes
- 71% Small-Business
- 29% Enterprise
575 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Linkyfi is a public WiFi access management system. Built to offer captive portal functionality, secure internet access, customer insights, and targeted marketing capabilities, it’s the only WiFi marke
- 63% Small-Business
- 32% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Digital Element offeres IP datasets which include country/region/city/postcode location, latitude/longitude, domain, ISP, connection speed and type, home/business, company name, proxies and validated,
- 33% Enterprise
- 33% Mid-Market
1,400 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Gimbal is a location intelligence platform that enables Brand Marketers to engage with Mobile App Users based on their physical-world location and behaviors. The data collected by the Gimbal SDK also
- 57% Mid-Market
- 29% Enterprise
319 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Mist is pioneering the new wireless network. The first AI-driven WLAN makes Wi-Fi predictable, reliable, and measurable while delivering amazing indoor location experiences.
- 50% Small-Business
- 33% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Woosmap is the geolocation platform for growing your business and enhancing your users’ experience. Powered by the industry’s highest quality data, Woosmap offers features like customizable outdoor a
- 55% Mid-Market
- 27% Enterprise
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
adcleek is an independent online trading company Based in Paris and oriented towards the European market, adcleek specializes in techniques for optimizing communication campaigns on the internet. adcl
- 40% Mid-Market
- 40% Small-Business
991 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Engage with users in new ways by getting more value from mobile devices via location-powered apps. Aruba leads the way with indoor turn-by-turn directions, proximity-based notifications, and asset tra
- 45% Mid-Market
- 27% Enterprise
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Our Audience Segmentation Platform helps advertisers and publishers increase advertising revenues. By leveraging big data and machine learning technologies, we help advertisers get a higher ROI from t
- 80% Small-Business
- 20% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Bubbl is an advanced cloud-based campaign and analytics platform that quickly and easily unlocks location based mobile marketing with iOS, Android and Cordova app plug-ins and SDKs. The suite of marke
- 67% Small-Business
- 33% Mid-Market
436 Twitter followers
