--- title: Aruba Location-powered applications Reviews meta_title: 'Aruba Location-powered applications Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 11 reviews by the users' company size, role or industry to find out how Aruba Location-powered applications works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 11 scale: '5' date_modified: '2026-07-12' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Aruba Location-powered applications Reviews **Vendor:** Aruba, a Hewlett Packard Enterprise company **Category:** [Location-Based Marketing Software](https://www.g2.com/categories/location-based-marketing) **Average Rating:** 4.0/5.0 **Total Reviews:** 11 ## About Aruba Location-powered applications Engage with users in new ways by getting more value from mobile devices via location-powered apps. Aruba leads the way with indoor turn-by-turn directions, proximity-based notifications, and asset tracking. ## Aruba Location-powered applications Reviews ### 1. Strong hardware suite but the software can be a bit complicated **Rating:** 3.5/5.0 stars **Reviewed by:** Sue S. | Director of Customer Success, Enterprise (> 1000 emp.) **Reviewed Date:** June 27, 2022 **What do you like best about Aruba Location-powered applications?** The security of the product is one of the best **What do you dislike about Aruba Location-powered applications?** Because of the high security, its so complicated to troubleshoot and find the device in the whole setup where the root cause of issue is. **Recommendations to others considering Aruba Location-powered applications:** It does take time to get used to all the tools. **What problems is Aruba Location-powered applications solving and how is that benefiting you?** Not having a large in-house team, the Aruba team helped design and create the solution. And hence leading to more productivtiy. ### 2. Business improvement service **Rating:** 3.0/5.0 stars **Reviewed by:** Yash J. | Assistant Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2021 **What do you like best about Aruba Location-powered applications?** Aruba provides us with the out-of-the-box way to improve the business reachability, growth, and precision. As we know, it is a part of well-known industry HP. The products like SD_WAN, switches, wireless, etc., of Aruba are very well designed and trustworthy. The best part is, Aruba supports small-midsize businesses without any gaps. **What do you dislike about Aruba Location-powered applications?** Sometimes I had lousy support experience from Aruba. It is rear, though, but still, it was. This is the only dislike thing i have in my mind to date. The Support staff should be technically strong and polite. **What problems is Aruba Location-powered applications solving and how is that benefiting you?** Cloud networking is the central part we have leveraged by Aruba. Our leadership was not convinced to buy physical devices, so we took help from Aruba to move our infra to the cloud. This solves our budget problem plus no overhead of maintenance. ### 3. Aruba the game changer **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2022 **What do you like best about Aruba Location-powered applications?** The most thing i liked in aruba is their product Beacons and Tags this is the technology to power indoor locations and way finding. **What do you dislike about Aruba Location-powered applications?** There is nothing i found that i can give the minimal grading to their products. **Recommendations to others considering Aruba Location-powered applications:** N/A **What problems is Aruba Location-powered applications solving and how is that benefiting you?** Location tracing and way finding using beacons and Tags ### 4. Aruba Platform helps with the New Hybrid ways **Rating:** 5.0/5.0 stars **Reviewed by:** Misty G. | Maintenance Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2021 **What do you like best about Aruba Location-powered applications?** All of the accessible functions it has for all of the Business meetings. So flexible and understandable. **What do you dislike about Aruba Location-powered applications?** Aruba can have no dislikes. They are continuously upgrading designs to meet your business needs. **Recommendations to others considering Aruba Location-powered applications:** Aruba can help with all your Hybrid post-Covid issues within your business platforms. **What problems is Aruba Location-powered applications solving and how is that benefiting you?** We are solving issues where we are all phasing back in but on different days for different departments so that even if we all can not be in the same office space, we are all still working on projects together with Aruba! ### 5. Good network devices with very intuitive interfaces, easy to manage and configure. **Rating:** 4.5/5.0 stars **Reviewed by:** Marina B. | Network support analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2021 **What do you like best about Aruba Location-powered applications?** When you think of networks, you undoubtedly associate Cisco. But Aruba is innovating a lot in their network devices, especially in the graphical interfaces they use, which are very friendly and understandable for any user, even if you do not have IT knowledge. **What do you dislike about Aruba Location-powered applications?** It takes a bit of work to get familiar with the commands - it's like using Linux. **What problems is Aruba Location-powered applications solving and how is that benefiting you?** Aruba in the wireless part has helped me explain how these devices work because the GUI they use explains how to establish the connection with a user. ### 6. Innovative **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2021 **What do you like best about Aruba Location-powered applications?** I love the ability to make an app through the program. **What do you dislike about Aruba Location-powered applications?** I feel that the program is a little difficult to learn from the start. **What problems is Aruba Location-powered applications solving and how is that benefiting you?** This app has allowed us to restructure the way we work with our users. ### 7. Aruba Wireless **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2019 **What do you like best about Aruba Location-powered applications?** Their tech support is always there to help. **What do you dislike about Aruba Location-powered applications?** The complicated interface of the controller. The rarely resolve anything within the GUI, everything needs to be fixed within the CLI. This make it hard to learn how to resolve things in the future, when the same issues arise. **What problems is Aruba Location-powered applications solving and how is that benefiting you?** The system is extremely complicated and very expensive. The time to resolve a wireless issue is multiplied with their equipment do to the over complex nature of it. ### 8. A must have for any IT organization **Rating:** 5.0/5.0 stars **Reviewed by:** Max F. | IT Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2019 **What do you like best about Aruba Location-powered applications?** In an ever growing world of IT you have to be able to put in place equipment that goes over and beyond. They have to get the job done and be super reliable. We dont have time to be replacing equipment every 4 months. Aruba accomplishes this in so many ways. Not only is it easy to setup but it also just works. **What do you dislike about Aruba Location-powered applications?** Wish you could combined different versions of APs together. **Recommendations to others considering Aruba Location-powered applications:** I love the fact that in a few clicks I have this AP setup. Its not over complicated and its the most reliable AP I have put in place at a client site. The stats are also a key thing that drew us to this AP **What problems is Aruba Location-powered applications solving and how is that benefiting you?** Wireless ### 9. Pretty useful **Rating:** 4.0/5.0 stars **Reviewed by:** Pawan Deep S. | Supervisor, Telecommunications, Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2019 **What do you like best about Aruba Location-powered applications?** Really useful for finding suitable apps for daily basis. Pretty much interesting. **What do you dislike about Aruba Location-powered applications?** Sometimes advertisement sucks in between. **Recommendations to others considering Aruba Location-powered applications:** Useful and time saving. Recommended from my end. **What problems is Aruba Location-powered applications solving and how is that benefiting you?** Easier than other apps and saved my times than other apps. ### 10. Fast working app **Rating:** 3.5/5.0 stars **Reviewed by:** Diana M. | Customer service rep, Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2019 **What do you like best about Aruba Location-powered applications?** Banking is the easiest as it allows you to organize all your contacts and favorite **What do you dislike about Aruba Location-powered applications?** They should support other operating systems **What problems is Aruba Location-powered applications solving and how is that benefiting you?** Instant direct deposits ### 11. Easy To Implement, Configure And Manage. Reliable, Secured And Robust WiFi Solution. **Rating:** 4.0/5.0 stars **Reviewed by:** Faizan Ahmed S. | GLobal IT Security Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** June 10, 2019 **What do you like best about Aruba Location-powered applications?** Implementation and management are really easy to understand. Most of the time I've preconfigured the AP and sent to the site and it worked flawlessly. **What do you dislike about Aruba Location-powered applications?** Should be little budget friendly and need more documentation. CLI should be more user-friendly. **Recommendations to others considering Aruba Location-powered applications:** If you are looking for AP for a small/mid-size environment you should go for RUCKUS. **What problems is Aruba Location-powered applications solving and how is that benefiting you?** Little struggling with CLI interface but implementation is really easy. ## Aruba Location-powered applications Discussions - [What is Aruba Location-powered applications used for?](https://www.g2.com/discussions/what-is-aruba-location-powered-applications-used-for) - [¿ CUAL CREEN QUE DEBE SER EL RUBRO EN QUE SE DEBE UBICAR ESTA PLATAFORMA?](https://www.g2.com/discussions/cual-creen-que-debe-ser-el-rubro-en-que-se-debe-ubicar-esta-plataforma) - 1 upvote - [Can you integrate with Autocad?](https://www.g2.com/discussions/can-you-integrate-with-autocad) - 1 upvote - [View Aruba Location-powered applications pricing details and edition comparison](https://www.g2.com/products/aruba-location-powered-applications/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-13+16%3A46%3A37+-0500&secure%5Bsession_id%5D=bef25f3f-708d-465d-835a-80795fbf14c6&secure%5Btoken%5D=4095039e3693143e6692a06f0f48e1e12c3fa6b146ca5e2e30f9f4dec14ae544&format=llm_user) ## Aruba Location-powered applications Features **Administration** - Integration - Geofencing - Wi-Fi Marketing - Beacons - IP Geolocation **Asset Definition** - Asset Register - Asset Tracking - Relationships - Asset Tracking - Costs - Asset Tracking **Customization** - Enhance maps - Themes - Update - Audio - Create maps **Agentic AI - Location-Based Marketing Features** - Autonomous Task Execution - Cross-system Integration **Marketing** - Geolocation - Campaign Automation - Analytics - Security Compliance **Asset Tracking** - Location - Asset Tracking - Status - Asset Tracking - History - Asset Tracking **Logistics - Digital Wayfinding** - Deployment - Analytics - Indoor and outdoor - Positioning systems **Agentic AI - Asset Tracking** - Natural Language Interaction **Agentic AI - Digital Wayfinding** - Proactive Assistance - Decision Making ## Top Aruba Location-powered applications Alternatives - [Samsara](https://www.g2.com/products/samsara/reviews) - 4.5/5.0 (4,624 reviews) - [Motive](https://www.g2.com/products/motive-technologies/reviews) - 4.4/5.0 (3,088 reviews) - [MaintainX](https://www.g2.com/products/maintainx/reviews) - 4.8/5.0 (1,527 reviews)