Best Lead Scoring Software - Page 5

How Many Lead Scoring Software Products Does G2 Track?

Total Products under this Category: 109

Category Stats (Sep 2026)

  • Average Rating: 4.47/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: LeadExec (+3.48%) - Among all products in this category, LeadExec recorded the largest rating increase compared to last month

Last updated: September 26, 2026

How Does G2 Rank Lead Scoring Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 73,500+ Authentic Reviews
  • 109+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Lead Scoring Software

G2 Grid® for Lead Scoring Software plotting products by satisfaction and market presence

Highlighted products: Agentforce Sales (formerly Salesforce Sales Cloud), GTM Studio - Powered by ZoomInfo, Apollo.io, 6sense Revenue Marketing, ActiveCampaign, Zoho CRM, 6sense Sales Intelligence, and LeadSquared Sales CRM.

Underlying data: [Grid® JSON](https://www.g2.com/categories/lead-scoring/grids.json?focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=apollo-io&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=activecampaign&focus%5B%5D=zoho-crm&focus%5B%5D=6sense-sales&focus%5B%5D=leadsquared-sales-crm)

Leads Gorilla

LeadsGorilla is the World's #1 Business Lead Finding & Client Closing Cloud-Based software to help Agency Businesses Find, Analyze & Close More Business Leads for digital marketing services.

Average Rating: 3.6/5.0

Total Reviews: 5

How Do G2 Users Rate Leads Gorilla?

  • Analysis: 8.3/10 (Category avg: 8.4/10)
  • Conversion Viability: 8.3/10 (Category avg: 8.2/10)
  • Lead Opportunity: 8.3/10 (Category avg: 8.8/10)
  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.1/10)

Who Is the Company Behind Leads Gorilla?

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Leads Gorilla?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the affordability of Leads Gorilla, making lead generation efficient without breaking the bank.
  • Users find Leads Gorilla quick and easy to use, allowing efficient lead searches and seamless integration into workflows.
  • Users find easy integrations with Leads Gorilla streamline their lead generation workflow effortlessly, boosting business efficiency.
  • Users find Leads Gorilla to be efficient for quickly generating targeted leads, enhancing their daily business operations.
  • Users find the easy integration of Leads Gorilla enhances their lead generation workflow efficiently and effectively.
Cons
  • Users find the complex usability of Leads Gorilla challenging, particularly during initial setup and navigation.
  • Users find the learning curve steep due to the tricky interface and technical setup required for Leads Gorilla.
  • Users find the learning difficulty due to technical knowledge requirements and a tricky new interface frustrating.
  • Users find the new interface not intuitive, often requiring technical knowledge for initial setup and causing frustration.
  • Users find the poor customer support of Leads Gorilla limits their ability to resolve issues effectively.

What Are Recent G2 Reviews of Leads Gorilla?

LoyaltyBuilders

LoyaltyBuilders is a web-based tool empowers marketers to target individual customers with relevant messages and product recommendations.

Average Rating: 3.5/5.0

Total Reviews: 1

How Do G2 Users Rate LoyaltyBuilders?

  • Analysis: 6.7/10 (Category avg: 8.4/10)
  • Conversion Viability: 6.7/10 (Category avg: 8.2/10)
  • Lead Opportunity: 8.3/10 (Category avg: 8.8/10)
  • Has the product been a good partner in doing business?: 6.7/10 (Category avg: 9.1/10)

Who Is the Company Behind LoyaltyBuilders?

Who Uses This Product?

  • Company Size: 100% Small

Paminga

Paminga is enterprise marketing automation built specifically for marketing operations professionals. Where legacy platforms have aged in place, Paminga was designed around how MOps teams actually work today — modern asset builders that don't require specialized skills, conditional content logic that's visual and maintainable, and the complex CRM integrations, multi-touch lead scoring, and campaign architecture that enterprise MOps actually demands. Built to make marketing operations possible. Not harder. Native integrations with Salesforce, Microsoft Dynamics 365, and IFS are built for real enterprise data volumes. Paminga's Salesforce sync averages approximately 250,000 records per hour — eliminating the sync backlogs that plague MOps teams on legacy platforms and ensuring your MAP is always working from clean, current data. Marketing operations has evolved. The platforms running it haven't. Paminga was built to close that gap — purpose-built for the MOps professional who's been working around their MAP for too long.

Average Rating: 5.0/5.0

Total Reviews: 2

How Do G2 Users Rate Paminga?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Paminga?

  • Seller: Paminga
  • Year Founded: 2003
  • HQ Location: Denver, Colorado, United States
  • LinkedIn® Page: www.linkedin.com
    23 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Paminga?

AI-generated summary from verified user reviews

Pros
  • Users praise the responsive customer support from Paminga, valuing quick feedback implementation and US-based assistance.
  • Users find Paminga's ease of use impressive due to its consistent and intuitive interface for creating content.
  • Users love the easy creation of forms in Paminga, making sharing effortless and efficient.
  • Users love the easy implementation of Paminga, allowing for swift setup and user-friendly management of features.
  • Users enjoy the easy integrations of Paminga, finding features like SFDC integration faster and simpler than competitors.
Cons
  • Users find Paminga's pricing to be too high for its functionality, making it less accessible for some.

What Are Recent G2 Reviews of Paminga?

pharosIQ

CONTENTgine provides B2B buyer insights and intelligence. Deeper and more precise than traditional leads or intent, our content-first approach identifies in-market accounts, unlocks engaged contacts on the buying team, and summarizes the specific challenges they need to solve. Intelligence that helps you win.

Average Rating: 4.6/5.0

Total Reviews: 8

How Do G2 Users Rate pharosIQ?

  • Analysis: 6.7/10 (Category avg: 8.4/10)
  • Conversion Viability: 6.7/10 (Category avg: 8.2/10)
  • Lead Opportunity: 8.3/10 (Category avg: 8.8/10)
  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.1/10)

Who Is the Company Behind pharosIQ?

  • Seller: CONTENTgine
  • Year Founded: 2019
  • HQ Location: Reno
  • Twitter: @CONTENTgine
    1,069 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    27 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Large, 25% Medium

What Are Recent G2 Reviews of pharosIQ?

Push it CRM

Push it CRM is a comprehensive customer relationship management solution designed to streamline business operations and enhance customer engagement. It offers a suite of tools that facilitate efficient management of customer interactions, sales processes, and marketing campaigns, enabling businesses to build stronger relationships and drive growth. Key Features and Functionality: - Contact Management: Organize and maintain detailed records of customer information, ensuring easy access and updates. - Sales Automation: Automate sales workflows, track leads, and manage pipelines to improve sales efficiency and effectiveness. - Marketing Integration: Plan, execute, and monitor marketing campaigns with integrated tools that align with sales objectives. - Analytics and Reporting: Gain insights through comprehensive reports and analytics, aiding in informed decision-making. - Customization: Tailor the CRM to fit specific business needs with customizable fields, workflows, and dashboards. Primary Value and Solutions: Push it CRM addresses the challenge of managing customer relationships by providing a centralized platform that enhances communication, automates routine tasks, and delivers actionable insights. This leads to improved customer satisfaction, increased sales productivity, and more effective marketing strategies, ultimately driving business success.

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate Push it CRM?

  • Analysis: 10.0/10 (Category avg: 8.4/10)
  • Conversion Viability: 10.0/10 (Category avg: 8.2/10)
  • Lead Opportunity: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Push it CRM?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Push it CRM?

Scors AI

It’s a lead‑generation, scoring, and automation app designed to help businesses prioritize high‑value sales leads automatically, improving efficiency and conversion rates without manual guesswork.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate Scors AI?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Scors AI?

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Scors AI?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the automation of email templates and engagement tracking, enhancing workflow and accelerating deal closures.
  • Users appreciate the data accuracy of Scors AI, enhancing lead scoring and prioritizing outreach effectively.
  • Users appreciate the easy integrations of Scors AI, enhancing workflow and lead management efficiency seamlessly.
  • Users appreciate the seamless integration of AI-powered lead scoring, enhancing their focus on high-intent leads for effective outreach.
  • Users appreciate the automation of email templates in Scors AI, enhancing workflow and improving efficiency in outreach.
Cons
  • Users feel there is limited customization in reporting, wishing for more flexibility to meet specific metrics or KPIs.

What Are Recent G2 Reviews of Scors AI?

Smarketing Cloud

Smarketing Cloud is a single sophisticated Sales & Marketing Platform for smart marketers and advertisers. Our platform delivers real-time omnichannel marketing and campaign optimization with predictive analytics and big data management technologies.

Average Rating: 4.5/5.0

Total Reviews: 1

Who Is the Company Behind Smarketing Cloud?

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Smarketing Cloud?

What Are G2 Users Discussing About Smarketing Cloud?

UserMotion

UserMotion is a sales intelligence platform that uses predictive lead scoring to help B2B SaaS companies to identify accounts most likely to buy, expand, or churn and engage with them through best practice playbooks.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate UserMotion?

  • Analysis: 10.0/10 (Category avg: 8.4/10)
  • Conversion Viability: 8.3/10 (Category avg: 8.2/10)
  • Lead Opportunity: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind UserMotion?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of UserMotion?

Verisk Marketing Solutions

Verisk Marketing Solutions is a strategic partner providing foundational data and insights to help brands achieve predictable, profitable, personalized, and privacy-compliant consumer interactions across all stages of the customer funnel. Our award-winning identity resolution and enrichment solutions—coupled with shopping behavior data delivering millions of signals per day—empower brands to craft informed lead management decisions in real time, while maximizing ROI from their campaigns with more precise targeting and propensity capabilities.

Average Rating: 4.3/5.0

Total Reviews: 6

How Do G2 Users Rate Verisk Marketing Solutions?

  • Analysis: 8.3/10 (Category avg: 8.4/10)
  • Conversion Viability: 9.4/10 (Category avg: 8.2/10)
  • Lead Opportunity: 9.2/10 (Category avg: 8.8/10)
  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Verisk Marketing Solutions?

  • Seller: Verisk
  • Year Founded: 1971
  • HQ Location: Jersey City, NJ
  • LinkedIn® Page: www.linkedin.com
    5,890 employees on LinkedIn®
  • Ownership: NASDAQ: VRSK

Who Uses This Product?

  • Company Size: 33% Medium, 33% Small

What Do G2 Reviewers Say About Verisk Marketing Solutions?

AI-generated summary from verified user reviews

Pros
  • Users value the ability to generate insights, enhancing compliance and benefiting from a strong user base.
  • Users value the insight generation capability of Verisk Marketing Solutions, enhancing compliance and user engagement.
  • Users appreciate the Real-Time Compliance Tools of Verisk Marketing Solutions, enhancing their lead generation efforts significantly.
  • Users appreciate the Real-Time Compliance Tools feature of Verisk Marketing Solutions for enhancing compliance efficiency.
Cons
  • Users note that the dashboard UI could be improved, but it still manages to fulfill its purpose.
  • Users find the dashboard poorly designed, suggesting improvements for better usability despite its functionality.

What Are Recent G2 Reviews of Verisk Marketing Solutions?

What Are G2 Users Discussing About Verisk Marketing Solutions?

Abacus.ai

Abacus.ai is an AI Super Assistant and Generative AI platform designed to help individuals and businesses build, automate, and scale intelligent applications with ease. The platform enables users to create AI-powered workflows, deploy autonomous AI agents, and build full-stack applications using natural language. From app development and data analysis to content generation and automation, Abacus.ai brings multiple AI capabilities into a single unified environment. With tools like Deep Agent, users can turn simple prompts into fully functional applications complete with backend, database, and user interfaces. This significantly reduces development time and eliminates the need for complex technical setup. Abacus.ai focuses on productivity, automation, and real-world use cases, making it accessible for developers, teams, and non-technical users alike. By combining Generative AI, AI agents, and workflow automation, it empowers users to move from idea to execution faster than ever before.

Average Rating: 4.3/5.0

Total Reviews: 13

How Do G2 Users Rate Abacus.ai?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.1/10)

Who Is the Company Behind Abacus.ai?

  • Seller: Abacus.ai
  • HQ Location: United States
  • Twitter: @abacusai
    99,644 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    994 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software
  • Company Size: 57% Medium, 36% Small

What Do G2 Reviewers Say About Abacus.ai?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Abacus.ai, as it simplifies model-building for those less experienced in AI.
  • Users value the affordability of Abacus.ai, as it combines top AI tools at a competitive price.
  • Users find the ease of use of Abacus.ai invaluable, allowing even non-experts to leverage powerful machine learning capabilities.
  • Users appreciate the automation capabilities of Abacus.ai, simplifying complex tasks like forecasting for non-experts.
  • Users value the easy integrations of Abacus.ai, connecting multiple advanced AI tools affordably in one platform.
Cons
  • The expensive pricing of Abacus.ai may deter small businesses and individual users from accessing its features.
  • Users find the lack of plugin access in Abacus.ai limiting compared to ChatGPT, hindering functionality.
  • Users feel the pricing and customization limitations of Abacus.ai may not suit advanced users or smaller budgets.
  • Users find the limited customization options of Abacus.ai challenging, especially for advanced needs and smaller budgets.
  • Users find the limited features of Abacus.ai restrictive compared to offerings like ChatGPT with plugins.

What Are Recent G2 Reviews of Abacus.ai?

What Are G2 Users Discussing About Abacus.ai?

Adscore

Who Is the Company Behind Adscore?

  • Seller: ADN Realty
  • Year Founded: 2016
  • HQ Location: Levallois-Perret, FR
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®

ArakYet

ArakYet is an ABM tool designed for teams to tackle a problem most teams quietly suffer through: AI inconsistencies that poison lead data and derail outbound. RevOps, GTM and many other outbound teams we spoke to kept asking for cleaner, more “ready-to-convert” accounts. So in ArakYet, we help you find who’s actively hiring, tech stack they use, qualify linkedin profiles, active fundings, etc.. so you can plug straight into client workflows.

Who Is the Company Behind ArakYet?

  • Seller: ArakYet
  • Year Founded: 2025
  • HQ Location: California, US
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Aurea Infer

Infer enables sales and marketing teams to build state-of-the-art predictive models based on thousands of external signals and millions of simulated combinations.

Who Is the Company Behind Aurea Infer?

  • Seller: Aurea Software
  • Year Founded: 2012
  • HQ Location: Austin, TX
  • Twitter: @AureaSoftware
    481 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    239 employees on LinkedIn®

Beacon Lead Manager

Beacon Lead Manager is a powerful and intuitive lead management solution designed to help businesses capture, track, and convert leads efficiently. Whether you're a startup or an enterprise, our platform provides advanced tools to organize leads, automate follow-ups, and boost conversions.

Who Is the Company Behind Beacon Lead Manager?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 3, 2024