# Best Influencer Marketing Platforms - Page 2 ## How Many Influencer Marketing Platforms Products Does G2 Track? **Total Products under this Category:** 396 ### Category Stats (Aug 2026) - **Average Rating:** 4.58/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** CreatorDB (+5.56%) - Among all products in this category, CreatorDB recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Influencer Marketing Platforms Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 19,500+ Authentic Reviews - 396+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Influencer Marketing Platforms ![G2 Grid® for Influencer Marketing Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/influencer-marketing-platforms/grids.png?focus%5B%5D=19813&focus%5B%5D=101035&focus%5B%5D=21056&focus%5B%5D=130113&focus%5B%5D=28276&focus%5B%5D=61006&focus%5B%5D=2814&focus%5B%5D=97128) Highlighted products: impact.com, Sprout Social Influencer Marketing, Later Influence, Insense, Influential powered by Captiv8, PartnerStack, Meltwater, and HypeAuditor. Underlying data: [Grid® JSON](https://www.g2.com/categories/influencer-marketing-platforms/grids.json?focus%5B%5D=impact-com&focus%5B%5D=sprout-social-influencer-marketing&focus%5B%5D=later-influence&focus%5B%5D=insense&focus%5B%5D=influential-powered-by-captiv8&focus%5B%5D=partnerstack&focus%5B%5D=meltwater&focus%5B%5D=hypeauditor) **Sponsored** ### Meltwater Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=681&secure%5Bchosen_at%5D=2026-08-04T00%3A09%3A45Z&secure%5Bdisplayable_resource_id%5D=681&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=681&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=2814&secure%5Bresource_id%5D=681&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Finfluencer-marketing-platforms%3Fpage%3D2%26tab%3Dlearn&secure%5Btoken%5D=2d3278d579a23244613e102ed6c7f871a306a5ed81cc7b5defd6f9fc74075d7e&secure%5Burl%5D=https%3A%2F%2Fwww.meltwater.com%3Futm_source%3Dpaid-3rd-party%26utm_medium%3Dg2%26utm_campaign%3Dpaid-3rd-party-g2%26utm_content%3Ddemo-request&secure%5Burl_type%5D=custom_url) ### [Afluencer](https://www.g2.com/products/afluencer/reviews) Afluencer is a software designed to connect brands with influencers, micro-influencers, and creators for social media content partnerships. The software provides brand-to-creator matching and user-generated content facilitation by leveraging a free-to-join marketplace focused on Instagram, TikTok, and YouTube. It automates the partner introduction process and reduces the manual effort of sourcing and vetting content creators for brand campaigns. Afluencer addresses the challenge of finding authentic content partners by enabling brands to post collaboration opportunities and receive applications from aligned creators. The software supports UGC production and organic social posting across major platforms, with a free entry-level plan designed primarily for small businesses. **Average Rating:** 4.6/5.0 **Total Reviews:** 732 #### How Do G2 Users Rate Afluencer? - **Social Commerce:** 8.9/10 (Category avg: 7.8/10) - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10) - **Influencer Whitelisting:** 8.8/10 (Category avg: 8.0/10) - **Influencer Compensation:** 8.7/10 (Category avg: 8.2/10) #### Who Is the Company Behind Afluencer? - **Seller:** [Afluencer](https://www.g2.com/sellers/afluencer) - **Year Founded:** 2019 - **HQ Location:** Sacramento, US - **Twitter:** @afluencerapp 9,522 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=259f3cef4005bc49e492d8e4d4fb7f0dd920e46426b364db8155116b5f768799&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fafluencer-inc%2F&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Content Creator, Influencer - **Top Industries:** Apparel & Fashion, Marketing and Advertising - **Company Size:** 86% Small, 12% Medium #### What Do G2 Reviewers Say About Afluencer? _AI-generated summary from verified user reviews_ ##### Pros - Users find Afluencer's platform to be **user-friendly** , making it easy to find and apply for opportunities. - Users value the **influencer discovery features** of Afluencer, which simplify collaboration and enhance marketing campaigns. - Users appreciate the **high-quality brand collaborations** available through Afluencer, enhancing their promotional opportunities effortlessly. - Users love the **efficiency of influencer management** on Afluencer, streamlining collaborations and enhancing campaign effectiveness. - Users laud the **helpful customer support** of Afluencer, always available to assist with any inquiries. ##### Cons - Users feel the **cost is too high** to become a verified user, limiting their opportunities on Afluencer. - Users express dissatisfaction with the **limited credits** available for micro members, hindering their collaboration opportunities. - Users express frustration with **geographical limitations** of Afluencer, noting insufficient influencers in key regions like MENA and the UK. - Users express concern over the **lack of transparency** and misclassification of influencers on Afluencer, impacting their experience. - Users are frustrated by the **creator issues** , including poor UX design and inaccurate influencer classifications. #### What Are Recent G2 Reviews of Afluencer? **["Efficient Platform for Genuine Brand Collaborations"](https://www.g2.com/survey_responses/afluencer-review-12727795)** **Rating:** 4.5/5.0 stars _— Afshan F._ [Read full review](https://www.g2.com/survey_responses/afluencer-review-12727795) **["Best UGC for me and you never regret it"](https://www.g2.com/survey_responses/afluencer-review-12375899)** **Rating:** 5.0/5.0 stars _— Joyce Ann D._ [Read full review](https://www.g2.com/survey_responses/afluencer-review-12375899) #### What Are G2 Users Discussing About Afluencer? - [What is Afluencer used for?](https://www.g2.com/discussions/what-is-afluencer-used-for) - 7 comments, 1 upvote ### [GRIN](https://www.g2.com/products/grin/reviews) GRIN is a software designed to help marketers build and scale creator programs by managing the full lifecycle of influencer and affiliate partnerships. The software provides creator discovery, content management, payment processing, and campaign performance measurement by leveraging a centralized creator marketing platform. It automates payment workflows and content tracking and reduces the operational complexity of managing creators, affiliates, and brand ambassadors across multiple channels. GRIN addresses the challenge of scaling creator programs by consolidating partner discovery, relationship management, and analytics into a single solution. The software supports awareness-driving and growth-focused campaigns for consumer goods and apparel brands, predominantly serving small and mid-market businesses. **Average Rating:** 4.5/5.0 **Total Reviews:** 482 #### How Do G2 Users Rate GRIN? - **Social Commerce:** 7.3/10 (Category avg: 7.8/10) - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) - **Influencer Whitelisting:** 6.0/10 (Category avg: 8.0/10) - **Influencer Compensation:** 8.3/10 (Category avg: 8.2/10) #### Who Is the Company Behind GRIN? - **Seller:** [Grin](https://www.g2.com/sellers/grin) - **Year Founded:** 2014 - **HQ Location:** Sacramento, California - **Twitter:** @GrowWithGrin 6,053 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1f47b0aac566954006ed68c44b0c83f74d00b85dcd91ad2a8bca20db9057ac22&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3782894%2F&secure%5Burl_type%5D=linkedin_company_website) 114 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Influencer Marketing Manager, Social Media Manager - **Top Industries:** Consumer Goods, Apparel & Fashion - **Company Size:** 67% Small, 32% Medium #### What Do G2 Reviewers Say About GRIN? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **one-stop shop functionality** of GRIN, streamlining influencer management and enhancing brand development. - Users find GRIN's platform to be **easy to navigate** , enhancing their overall experience and efficiency. - Users appreciate the **helpful and quick customer support** from GRIN, enhancing the overall user experience. - Users find GRIN to be **super helpful** for effortless setup, effective campaigns, and organized outreach to creators. - Users love GRIN for its **all-in-one UGC management** , streamlining influencer interactions and enhancing campaign effectiveness. ##### Cons - Users frequently face **technical issues** with GRIN, including bugs and slow performance that disrupt efficiency. - Users face **poor customer support** with delays and unresolved issues, hindering timely campaign management. - Users find the **reporting feature lacking** , citing inaccuracies and a need for more robust metrics and filtering options. - Users experience **slow loading times** on GRIN, which hampers efficiency and can delay critical campaign reviews. - Users find GRIN's interface has a **steep learning curve** , making it challenging to navigate initially. #### What Are Recent G2 Reviews of GRIN? **["Great way to run multiple campaigns at once will tracking all the incoming content!"](https://www.g2.com/survey_responses/grin-review-11308685)** **Rating:** 4.0/5.0 stars _— Lia P._ [Read full review](https://www.g2.com/survey_responses/grin-review-11308685) **["The Influencer Management Tool I Was Missing"](https://www.g2.com/survey_responses/grin-review-11299304)** **Rating:** 5.0/5.0 stars _— Linda Q._ [Read full review](https://www.g2.com/survey_responses/grin-review-11299304) #### What Are G2 Users Discussing About GRIN? - [What is GRIN used for?](https://www.g2.com/discussions/what-is-grin-used-for) - [What does influencer marketing do?](https://www.g2.com/discussions/what-does-influencer-marketing-do) - [What is influencer marketing software?](https://www.g2.com/discussions/grin-what-is-influencer-marketing-software) - 2 comments - [What is grin influencer marketing?](https://www.g2.com/discussions/grin-what-is-grin-influencer-marketing) - 3 comments - [What is grin app?](https://www.g2.com/discussions/what-is-grin-app) - 3 comments ### [Lumanu](https://www.g2.com/products/lumanu-lumanu/reviews) Lumanu is a B2B payments solution enabling companies to pay anyone, anywhere, with zero vendor setups and managed compliance and tax. Designed specifically for the marketing and advertising vendor ecosystem, Lumanu is your Payments Master Vendor that works within your ERP/AP system. Pay your marketing and creative service vendors globally without the burden of traditional vendor setup and tax compliance. Lumanu streamlines payments, ensures tax compliance, maximizes financial controls, and manages vendor onboarding for businesses engaging with external partners (influencers, creators, affiliates, agencies, freelancers, production vendors, etc.). Positioned within the B2B payments software category, Lumanu is purpose-built for finance, procurement, and operations teams at enterprises, agencies, and platforms who manage payments to a large number of external partners. Lumanu consolidates fragmented payment, compliance, and onboarding workflows into a single vendor relationship within a client’s AP or ERP system. Clients fund Lumanu once, and Lumanu acts as the vendor of record, handling all downstream tasks, including identity verification, vendor onboarding, global disbursements, and tax documentation across 200+ countries. Unlike general payout tools (e.g., PayPal, Stripe, Trolley), accounts payable software (e.g., Tipalti, Bill.com), or internal P2P processes (e.g., SAP, Coupa), Lumanu is tailored to the complex, high-velocity demands of the marketing supply chain. It replaces the need for clients to individually manage thousands of one-time or short-term marketing vendors with a scalable, compliant infrastructure purpose-built for distributed vendor ecosystems. Key features include: • Vendor Onboarding & Compliance • KYC/KYB, W8/W9 tax form collection, AML/OFAC/PEP screening • Business and bank account verification • Global Payments • Local payment rails (ACH, SEPA, Visa Direct), Swift, and card payments • Local currency disbursement in over 200 countries • Tax Compliance • IRS 1099 reporting, VAT/GST calculations, e-invoicing • Auto tax withholding and invoice generation • Financial Controls • Segregated Workspaces and Wallets • Approval workflows, custom roles, audit logs • Vendor Experience • Self-serve portal, real-time payment tracking, Instant Pay • Dedicated support for vendors worldwide Lumanu is designed to serve the needs of global brands, agencies, and platforms that require robust control, scale, and compliance in marketing-related payments. By centralizing operations under a single master vendor, Lumanu streamlines global payouts while reducing financial, legal, and operational overhead. **Average Rating:** 4.7/5.0 **Total Reviews:** 26 #### How Do G2 Users Rate Lumanu? - **Social Commerce:** 6.3/10 (Category avg: 7.8/10) - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) - **Influencer Whitelisting:** 9.2/10 (Category avg: 8.0/10) - **Influencer Compensation:** 9.4/10 (Category avg: 8.2/10) #### Who Is the Company Behind Lumanu? - **Seller:** [Lumanu](https://www.g2.com/sellers/lumanu) - **Year Founded:** 2017 - **HQ Location:** New York, NY - **Twitter:** @LumanuApp 1,508 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=274d57e0f0c9adbcc57589048703de8b9c2f6fd5afbc3ff18cf9b25aea391b00&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flumanu%2F&secure%5Burl_type%5D=linkedin_company_website) 26 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 58% Small, 31% Medium #### What Do G2 Reviewers Say About Lumanu? _AI-generated summary from verified user reviews_ ##### Pros - Users find Lumanu to be **incredibly easy to use** , streamlining payments and enhancing workflow efficiency effortlessly. - Users find Lumanu's **efficiency** remarkable, streamlining payments and support for creators while simplifying workflow management. - Users value the **seamless payment processing** of Lumanu, which enhances efficiency and transparency in their workflows. - Users love the **payout efficiency** of Lumanu, simplifying payments for creators and improving overall management. - Users appreciate the **responsive customer support** from Lumanu, ensuring a smooth experience for both brands and creators. ##### Cons - Users express frustration over the **lack of real-time visibility** in Lumanu's authentication process, hindering their experience. - Users are frustrated by the **insufficient information** regarding the creator authentication process and fund transfer timelines. - Users find the **limited access** to real-time authentication status frustrating, impacting their ability to manage funds effectively. - Users find the **absence of real-time visibility** in Lumanu's payment process frustrating and complicating withdrawals. - Users dislike the **poor notification system** of Lumanu, finding it difficult to track creators' authentication progress. #### What Are Recent G2 Reviews of Lumanu? **["Exceptional Influencer Payment Platform with Outstanding Support"](https://www.g2.com/survey_responses/lumanu-review-12482122)** **Rating:** 5.0/5.0 stars _— Erick V._ [Read full review](https://www.g2.com/survey_responses/lumanu-review-12482122) **["Effortless Payment Processing, No Fees & Quick Setup"](https://www.g2.com/survey_responses/lumanu-review-12729116)** **Rating:** 5.0/5.0 stars _— Nae N._ [Read full review](https://www.g2.com/survey_responses/lumanu-review-12729116) ### [inBeat](https://www.g2.com/products/inbeat/reviews) InBeat is a User-Generated Content Software helping you collaborate with influencers and micro-influencers at scale. Work with the top 1% of content creators on social media to endorse your products or services and get hundreds of high-quality content for your social media, website, or paid media. This UGC Platform helps you create on-demand content with the best micro-influencers without having to manage any collaboration. **Average Rating:** 4.9/5.0 **Total Reviews:** 581 #### How Do G2 Users Rate inBeat? - **Social Commerce:** 9.6/10 (Category avg: 7.8/10) - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) - **Influencer Whitelisting:** 9.5/10 (Category avg: 8.0/10) - **Influencer Compensation:** 9.5/10 (Category avg: 8.2/10) #### Who Is the Company Behind inBeat? - **Seller:** [inBeat](https://www.g2.com/sellers/inbeat) - **Year Founded:** 2018 - **HQ Location:** Montreal, Quebec - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d15eb632a3b2280a79677271d150fcc1f9550dbb200b3eb87b9e0211a8dfacff&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finbeat&secure%5Burl_type%5D=linkedin_company_website) 140 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Content Creator, Influencer - **Top Industries:** Marketing and Advertising, Apparel & Fashion - **Company Size:** 96% Small, 2% Medium #### What Do G2 Reviewers Say About inBeat? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **user-friendly qualities** of inBeat, valuing its convenience and the professionalism of the team. - Users value the **professionalism and user-friendly experience** provided by inBeat, enhancing their overall satisfaction. #### What Are Recent G2 Reviews of inBeat? **["Awesome product"](https://www.g2.com/survey_responses/inbeat-review-11291093)** **Rating:** 4.5/5.0 stars _— Mahesh S._ [Read full review](https://www.g2.com/survey_responses/inbeat-review-11291093) **["Absolutely amazing platform for creators!"](https://www.g2.com/survey_responses/inbeat-review-7189384)** **Rating:** 5.0/5.0 stars _— Latifah H._ [Read full review](https://www.g2.com/survey_responses/inbeat-review-7189384) #### What Are G2 Users Discussing About inBeat? - [How do I become a Microinfluencer?](https://www.g2.com/discussions/how-do-i-become-a-microinfluencer) - 1 comment - [Do you have to pay for Upfluence?](https://www.g2.com/discussions/do-you-have-to-pay-for-upfluence) - 2 comments - [How do you use inBeat?](https://www.g2.com/discussions/how-do-you-use-inbeat) ### [Lolly](https://www.g2.com/products/lolly/reviews) Lolly.com is a unified Influencer Marketing solution, powering Brands to maximize their brand presence using creators on Instagram, TikTok, and YouTube. **Average Rating:** 4.8/5.0 **Total Reviews:** 29 #### How Do G2 Users Rate Lolly? - **Social Commerce:** 9.5/10 (Category avg: 7.8/10) - **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.1/10) - **Influencer Whitelisting:** 9.7/10 (Category avg: 8.0/10) - **Influencer Compensation:** 9.6/10 (Category avg: 8.2/10) #### Who Is the Company Behind Lolly? - **Seller:** [Lolly](https://www.g2.com/sellers/lolly) - **Year Founded:** 2023 - **HQ Location:** London, GB - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8c43a2f5da644ea8e08390049a49b67df0fae96eb589a45859d89e286c62e340&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flolly-com%2F&secure%5Burl_type%5D=linkedin_company_website) 659 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 48% Medium, 45% Small #### What Do G2 Reviewers Say About Lolly? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **efficient influencer management** of Lolly, enabling swift campaign activation and effective collaboration. - Users find Lolly's platform to be **easy to use** , thanks to its neat design and simple onboarding process. - Users commend Lolly for their **incredible response time** , ensuring effective communication and quick resolutions to requests. - Users commend Lolly for its **seamless communication** and responsiveness, ensuring effective collaboration and support throughout the process. - Users value Lolly's **responsive and flexible support** , ensuring effective collaboration and quick adjustments to meet needs. ##### Cons - Users desire a greater selection of **brands available** in Lolly to enhance their shopping experience. #### What Are Recent G2 Reviews of Lolly? **["Our Outstanding Experience with Lolly"](https://www.g2.com/survey_responses/lolly-review-10790149)** **Rating:** 5.0/5.0 stars _— Olympia S._ [Read full review](https://www.g2.com/survey_responses/lolly-review-10790149) **["Lolly’s Marketing for Influencers Achievements"](https://www.g2.com/survey_responses/lolly-review-10745913)** **Rating:** 5.0/5.0 stars _— Justin A._ [Read full review](https://www.g2.com/survey_responses/lolly-review-10745913) ### [Kolsquare](https://www.g2.com/products/kolsquare/reviews) Kolsquare is Europe’s leading Influencer Marketing platform, that allows brands and agencies to scale Influencer Marketing strategies with a data-driven approach. Our technology enables marketing professionals to fully internalize influencer marketing activities, manage impactful campaigns from A to Z, and drive serious ROI. 🎯 Identify the influencers that truly fit with your brand and reach your audience 😎 Manage all your campaigns and influencer relations in one place with peace of mind 📈 Measure the full performance of your campaigns in real-time and save valuable time creating reports 👀 Benchmark against your competitors and gain valuable insights to stay ahead of the game **Average Rating:** 4.3/5.0 **Total Reviews:** 93 #### How Do G2 Users Rate Kolsquare? - **Social Commerce:** 8.3/10 (Category avg: 7.8/10) - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **Influencer Whitelisting:** 9.2/10 (Category avg: 8.0/10) - **Influencer Compensation:** 9.2/10 (Category avg: 8.2/10) #### Who Is the Company Behind Kolsquare? - **Seller:** [Kolsquare](https://www.g2.com/sellers/kolsquare) - **Company Website:** www.kolsquare.com - **Year Founded:** 2018 - **HQ Location:** Paris, FR - **Twitter:** @kolsquare 1,529 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1b7180f3603d6af4a08cda5fcb7830ac96ba0c7c475f68b9076b0719f5814260&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkolsquare&secure%5Burl_type%5D=linkedin_company_website) 153 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Apparel & Fashion - **Company Size:** 49% Small, 17% Medium #### What Do G2 Reviewers Say About Kolsquare? _AI-generated summary from verified user reviews_ ##### Pros - Users highly value the **ease of use** of Kolsquare, finding it intuitive and convenient for managing campaigns. - Users love the **effective campaign management** features of Kolsquare, simplifying influencer collaboration and performance tracking. - Users value Kolsquare for its **user-friendly interface and accessible support** , along with insightful influencer analytics. - Users appreciate the **reliable functionality** of Kolsquare, enjoying seamless influencer discovery and management features. - Users appreciate the **powerful analytics** features of Kolsquare, enabling effective tracking and insightful reporting. ##### Cons - Users find the **insufficient information** on content performance and processes frustrating, hindering effective influencer engagement. - Users find **poor reporting** on Kolsquare, citing issues with content visibility and limited customization options. - Users report **inaccuracies in data** like ER% and missing KOL profiles, leading to confusion in usage. - Users frequently encounter **search functionality issues** that hinder effective use and accurate results in Kolsquare. - Users report that the **complexity** of Kolsquare makes it challenging to manage campaigns and collaborate effectively. #### What Are Recent G2 Reviews of Kolsquare? **["Revolutionized Our Influencer Monitoring Process"](https://www.g2.com/survey_responses/kolsquare-review-12404497)** **Rating:** 5.0/5.0 stars _— Anni N._ [Read full review](https://www.g2.com/survey_responses/kolsquare-review-12404497) **["Easy and Effective for Influencer Management"](https://www.g2.com/survey_responses/kolsquare-review-12331438)** **Rating:** 4.0/5.0 stars _— BricoDepôt E._ [Read full review](https://www.g2.com/survey_responses/kolsquare-review-12331438) ### [Influencity](https://www.g2.com/products/influencity/reviews) Influencity is an AI-powered, enterprise-grade Influencer Marketing solution with Social Media Management and Social Listening tools designed to act as centralized hub for marketing teams. Our technology stack includes 60+ features that help agencies and brands customize their workflows and successfully execute end-to-end influencer campaigns. Influencity allows you to: 1. Find the perfect creators in secs. Discover your ideal fit using a massive 350M global database of vetted profiles across Instagram, TikTok and YouTube. You can use advanced filters to pinpoint creators based on precise criteria like lookalike audience and demographics, engagement rates, brand affinity, authenticity and more. You can also try our AI Discover Assistant to fill in the right filters for a successful search. 2. You can store and organize your creators in a fully customized database. This allows you to add custom fields, log specific context information, and keep your entire team aligned on the status of every creator relationship. 3. You can reach out to creators via automated email sequences or in bulk. If you do not want to write the same email a 100 times, the platform provides AI assistance, reusable templates, and personalization tokens to ensure mass outreach still feels highly tailored to each receiver. You can also track exactly who opened and read your messages. 4. You can manage campaigns from start to finish, beginning with the creation of alluring briefs that house all the essential information your creators need. You can automate sequences within the campaign flow to keep everything moving smoothly without manual nudging. Instead of solely doing outbound search, you can set up branded onboarding forms to share public casting calls or invite specific creators. This ensures that only the influencers who fulfill your exact requirements make it onto your final vetting list. 5. You can negotiate rates directly within the dashboard and use a collaborative space to review and approve content. Once the campaign is live, the platform automatically tracks deliverables and captures content, including ephemeral formats like Instagram Stories. 6. You can get your influencers paid no matter where they are located. The platform allows you to process multi-currency bulk payments in one consolidated invoice, handling the transaction natively. 7. Generate highly customized, visual-first reports that showcase your performance metrics, and overall campaign success to stakeholders. Decide what you want to share and what you don't. 8. Beyond influencers, you can schedule and approve your own brand's or client's content using a collaborative calendar, manage a unified social inbox, run ads, create link-in-bios or view your channels analytics while also monitoring competitors and consumer conversations to spot market trends. **Average Rating:** 4.5/5.0 **Total Reviews:** 280 #### How Do G2 Users Rate Influencity? - **Social Commerce:** 7.4/10 (Category avg: 7.8/10) - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **Influencer Whitelisting:** 8.3/10 (Category avg: 8.0/10) - **Influencer Compensation:** 7.4/10 (Category avg: 8.2/10) #### Who Is the Company Behind Influencity? - **Seller:** [Influencity](https://www.g2.com/sellers/influencity) - **Company Website:** influencity.com - **Year Founded:** 2014 - **HQ Location:** Madrid, ES - **Twitter:** @InfluencityES 4,154 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b994c12dca7d8277bdb1d04258ccc05686fb2b9f9e6121983eb7d67c7fe788f5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finfluencity%2Fabout&secure%5Burl_type%5D=linkedin_company_website) 42 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, CEO - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 67% Small, 27% Medium #### What Do G2 Reviewers Say About Influencity? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** of Influencity, finding it user-friendly and efficient for managing influencer campaigns. - Users value Influencity for its **comprehensive data and ease of use** , making influencer management straightforward and effective. - Users praise Influencity for its **effective influencer management** , facilitating successful campaigns with in-depth analysis and easy setup. - Users find Influencity to be **intuitive and user-friendly** , enhancing their experience in managing influencer campaigns effectively. - Users enjoy the **user-friendly interface** of Influencity, appreciating its simplicity and effectiveness in campaign management. ##### Cons - Users find the **complexity of the interface** challenging initially, but support helps ease the transition. - Users experience **technical issues** with Influencity, such as slow loading times and frequent error messages during AI function use. - Users note **limitations in profile analysis** , affecting metrics and integration with other tools, hindering a seamless experience. - Users notice **inaccuracy in filters** , impacting their ability to find genuine influencers amidst bot accounts. - Users face **limited influencer search options** and other functionality issues, which detracts from their overall experience. #### What Are Recent G2 Reviews of Influencity? **["Insightful but Needs Data Accuracy Improvement"](https://www.g2.com/survey_responses/influencity-review-13159226)** **Rating:** 4.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/influencity-review-13159226) **["Comprehensive and Transparent Influencer Marketing Tool"](https://www.g2.com/survey_responses/influencity-review-13134567)** **Rating:** 4.0/5.0 stars _— Faraz B._ [Read full review](https://www.g2.com/survey_responses/influencity-review-13134567) #### What Are G2 Users Discussing About Influencity? - [What is Influencity used for?](https://www.g2.com/discussions/what-is-influencity-used-for) - 1 comment ### [Influencers.club](https://www.g2.com/products/influencers-club-influencers-club/reviews) Influencers.club is a comprehensive creator intelligence platform designed to streamline the discovery, enrichment, and outreach processes for businesses aiming to engage with content creators. By offering access to a vast database of over 340 million verified creator profiles, the platform empowers companies to identify and connect with influencers across multiple social media platforms, enhancing their marketing and partnership strategies. Key Features and Functionality: - Extensive Creator Database: Access to over 340 million creator profiles, complete with verified contact details and comprehensive demographic data. - Multi-Platform Insights: Data coverage spans 47 social media platforms, including Instagram, TikTok, YouTube, Twitter, OnlyFans, and Twitch, providing a holistic view of a creator's online presence. - Advanced Search and Filtering: Utilize AI-powered search capabilities with over 40 filters to identify creators based on specific criteria such as performance metrics, content type, and audience demographics. - Data Enrichment API: Enhance existing contact lists by enriching emails or usernames with real-time social media data, offering over 200 data points per profile. - Seamless Integration: Integrate directly with tools like HubSpot, Salesforce, Snowflake, Zapier, Clay, and n8n to incorporate creator data into existing workflows. - Managed Outreach Services: Opt for fully managed creator outreach campaigns, leveraging AI-powered email personalization and targeted engagement strategies to connect with the ideal creators. Primary Value and User Solutions: Influencers.club addresses the challenges businesses face in identifying and engaging with the right content creators by providing a centralized, data-rich platform. It simplifies the process of discovering suitable influencers, enriches existing contact information with detailed insights, and facilitates effective outreach through both self-service tools and managed services. This comprehensive approach enables companies to enhance their marketing efforts, build meaningful partnerships, and drive growth within the creator economy. **Average Rating:** 4.6/5.0 **Total Reviews:** 27 #### How Do G2 Users Rate Influencers.club? - **Social Commerce:** 7.2/10 (Category avg: 7.8/10) - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) - **Influencer Whitelisting:** 8.0/10 (Category avg: 8.0/10) - **Influencer Compensation:** 6.9/10 (Category avg: 8.2/10) #### Who Is the Company Behind Influencers.club? - **Seller:** [Influencers.club](https://www.g2.com/sellers/influencers-club-a1841422-66f1-486b-8d06-f1431fff749c) - **Year Founded:** 2017 - **HQ Location:** Skopje, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ce3aeeffd9b57ad56f55e89441f7590a12ddfc183ee313433cc73d9adb4b5d70&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finfluencers-club%2F&secure%5Burl_type%5D=linkedin_company_website) 310 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 81% Small, 15% Medium #### What Do G2 Reviewers Say About Influencers.club? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **extensive data set and responsiveness** of Influencers.club, enhancing creator discovery significantly. - Users love the **ease of use** of Influencers.club, finding it intuitive and efficient for creator discovery. - Users value the **comprehensive influencer database** of Influencers.club, greatly enhancing their marketing efficiency and campaign targeting. - Users appreciate the **smooth and proactive communication** of Influencers.club, ensuring thorough and reliable service. - Users love the **powerful filtering features** that make finding the right influencers quick and intuitive. ##### Cons - Users express frustration with **creator issues** , highlighting inconsistent quality and challenges in finding niche-specific influencers. - Users express concerns about **inaccuracy** in creator categorization, leading to mismatched partnerships and inconsistent quality of prospects. - Users note that the **quality of prospects can be inconsistent** , affecting their trust in the matching process. - Users feel the need for more **dashboard and analytics** features, though improvements are on the way. - Users express concern over the **insufficient audience demographic information** , though improvements are reportedly underway. #### What Are Recent G2 Reviews of Influencers.club? **["Powerful API Access with Broad, Consistent Social Data Coverage"](https://www.g2.com/survey_responses/influencers-club-review-12938909)** **Rating:** 5.0/5.0 stars _— Jack G._ [Read full review](https://www.g2.com/survey_responses/influencers-club-review-12938909) **["High-quality data, good match rates, and great support"](https://www.g2.com/survey_responses/influencers-club-review-13073615)** **Rating:** 5.0/5.0 stars _— Pedro M._ [Read full review](https://www.g2.com/survey_responses/influencers-club-review-13073615) ### [Modash](https://www.g2.com/products/modash/reviews) Modash is the influencer marketing platform that powers end-to-end creator partnerships for brands on Shopify. With eyes on 380+ million social profiles (yea, you read that right), in-house teams find perfect influencers and creators, send outreach, negotiate deals, pay out affiliates, and collect content – all in one place. No spreadsheet chaos. No scattered workflows. No more wondering if that creator with the perfect aesthetic actually delivers results. Modash tools are built for consumer brands that see creator partnerships as a crucial piece of their marketing puzzle, not just a trendy add-on. How you’ll use Modash: - Discovery & Analysis: Find any creator on Instagram, TikTok, and YouTube. Evaluate their audience, performance, and content before you contact them. - Relationship and email management: Create lists, add tags and statuses, and keep track of what’s happening in your pipeline. Manage your email with templates, performance metrics, and insights to personalize messages quickly. - Campaign tracking and management: Create and track promo codes, links, and QR codes. Set up and run gifting and affiliate campaigns. Capture content and track performance metrics, including ROI. Bonus? Influencers do not have to sign up or authenticate for Modash to keep eyes on them. - Payments: Modash takes over all your invoicing, accounting, and tax tasks. - API: Build custom workflows & products with an extensive dataset, including 250M+ influencers. Whatever you need the data for, our API is flexible, versatile, and simple. Born in 2018, Modash has grown into a 80+ strong, remote-first company with roots stretching from across Europe to Toronto, Canada. Founded by Avery Schrader and Hendry Sadrak, Modash secured $12 million in funding in 2024 to make creator partnerships more powerful and less painful for growing ecommerce brands. +2,600 brands like Stanley 1913, Mont Blanc, Birkenstock, Victoria’s Secret, and Farfetch run influencer partnerships with Modash. You, too, can try Modash for free now! **Average Rating:** 4.9/5.0 **Total Reviews:** 19 #### How Do G2 Users Rate Modash? - **Social Commerce:** 3.3/10 (Category avg: 7.8/10) - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10) - **Influencer Whitelisting:** 4.4/10 (Category avg: 8.0/10) - **Influencer Compensation:** 6.8/10 (Category avg: 8.2/10) #### Who Is the Company Behind Modash? - **Seller:** [Modash.io](https://www.g2.com/sellers/modash-io) - **Year Founded:** 2018 - **HQ Location:** Tallinn, EE - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8e2a095fc3de0e4f2047ab9c80ea7ca7252379fd6e2a53dd6ffb390b878fcb89&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmodash&secure%5Burl_type%5D=linkedin_company_website) 123 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 63% Small, 26% Medium #### What Do G2 Reviewers Say About Modash? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** with Modash, simplifying influencer management and streamlining workflows effectively. - Users love the **effortless influencer discovery** with Modash, enhancing their marketing strategies and partnerships significantly. - Users appreciate the **frequent software updates** from Modash, enhancing functionality and adapting to user needs impressively. - Users praise Modash for its **effective campaign management** , integrating all influencer needs seamlessly in one platform. - Users appreciate the **streamlined partnership process** of Modash, enhancing collaboration and efficiency in influencer marketing. ##### Cons - Users note that the **slow loading** times occasionally detract from the overall experience but remain manageable. - Users find the **complexity of exporting campaigns and leads** a hindrance, wishing for simpler processes. - Users find the **content management features lacking** , particularly in terms of simplicity for exporting campaigns and leads. - Users find the **dashboard issues** in Modash problematic, as contracting remains manual and cumbersome outside the platform. - Users note the **inaccuracy in estimated reach** for Instagram stories, highlighting a need for improvement in this beta feature. #### What Are Recent G2 Reviews of Modash? **["Campaign Tracking That Speeds Up Reporting and Improves Workflow"](https://www.g2.com/survey_responses/modash-review-12935411)** **Rating:** 4.5/5.0 stars _— Leslie C._ [Read full review](https://www.g2.com/survey_responses/modash-review-12935411) **["The influencer tool that actually fits an integrated comms workflow"](https://www.g2.com/survey_responses/modash-review-12640391)** **Rating:** 4.5/5.0 stars _— Georg L._ [Read full review](https://www.g2.com/survey_responses/modash-review-12640391) ### [Awin](https://www.g2.com/products/awin-com/reviews) Infinite partnerships, simply enabled. Our global affiliate marketing platform empowers advertisers and publishers of all sizes to grow their businesses online. We help brands of every size to partner with a diverse range publishers, targeting the customers you want to reach. Brands and businesses selling products or services online can seamlessly leverage engaged consumer audiences to grow sales, expand customer reach and strengthen their brand via the Awin platform. With ShareASale and Commission Factory, Awin’s global affiliate platform is powered by 17 offices worldwide, over 1,400 employees, 1 million publishers and 30,000 advertisers. Awin generated €17.5bn in revenue for its advertisers and €1.3bn for its publishers in the last financial year. **Average Rating:** 4.1/5.0 **Total Reviews:** 498 #### How Do G2 Users Rate Awin? - **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.1/10) #### Who Is the Company Behind Awin? - **Seller:** [Awin](https://www.g2.com/sellers/awin-21f6ffea-f151-4414-b1c1-8ccac09d781e) - **Company Website:** www.awin.com - **Year Founded:** 2000 - **HQ Location:** Berlin - **Twitter:** @Awin\_US 5,601 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ce211556443c29a91fe5f98191cb44372283108184d8214217d5bad914602488&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fawin-global%2F&secure%5Burl_type%5D=linkedin_company_website) 1,635 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Affiliate Marketing Manager, Affiliate Manager - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 55% Small, 29% Medium #### What Do G2 Reviewers Say About Awin? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Awin, making account management and tracking straightforward and efficient. - Users appreciate the **impressive range of affiliates** on Awin, enjoying its ease of use and effective features. - Users appreciate the **responsive customer support** of Awin, enhancing their confidence in using the platform effectively. - Users appreciate the **intuitive interface** of Awin, which simplifies managing affiliate partnerships and performance tracking. - Users value the **easy setup** of Awin, praising its straightforward transition and user-friendly integration experience. ##### Cons - Users experience **poor customer support** due to slow response times and reliance on self-service systems for assistance. - Users find the **need for improvement** in date comparison and transaction approval processes, affecting overall usability. - Users experience **payment issues** with Awin, including missing data and complex billing procedures causing confusion. - Users experience various **technical issues** , including navigation difficulties, slow processes, and frequent website downtime. - Users find **inadequate reporting** options on Awin, hindering visibility and slowing down campaign analysis processes. #### What Are Recent G2 Reviews of Awin? **["Effortless Partner Management with Clear Reportings"](https://www.g2.com/survey_responses/awin-review-12335387)** **Rating:** 4.5/5.0 stars _— Hüseyin H._ [Read full review](https://www.g2.com/survey_responses/awin-review-12335387) **["Game-Changer for Our Paid Media Strategy: Awin Delivers True Partnership and Unprecedented Growth"](https://www.g2.com/survey_responses/awin-review-11668244)** **Rating:** 5.0/5.0 stars _— Cyprien T._ [Read full review](https://www.g2.com/survey_responses/awin-review-11668244) #### What Are G2 Users Discussing About Awin? - [How do I become an affiliate publisher?](https://www.g2.com/discussions/how-do-i-become-an-affiliate-publisher) - 1 comment - [What is awin publisher?](https://www.g2.com/discussions/what-is-awin-publisher) - 2 comments - [What is awin platform?](https://www.g2.com/discussions/what-is-awin-platform) - 1 comment - [What is awin used for?](https://www.g2.com/discussions/what-is-awin-used-for) - 2 comments ### [Aspire](https://www.g2.com/pt/products/aspireiq-aspire/reviews) Aspire.io é a primeira plataforma de comércio boca a boca do mundo que aproveita os embaixadores da sua marca, influenciadores, afiliados, clientes, conteúdo gerado por usuários e anúncios sociais para acelerar os resultados de marketing em canais pagos, próprios e conquistados. Desde 2014, a plataforma de software líder da indústria da Aspire, combinada com nossa equipe de Serviços de Agência premiada, tem atendido nomes conhecidos como M&Ms, Keurig, Samsung, HelloFresh, Dyson e muitas outras empresas de comércio eletrônico de alto crescimento, enquanto paga $100M a criadores ao redor do mundo. **Average Rating:** 4.6/5.0 **Total Reviews:** 142 #### How Do G2 Users Rate Aspire? - **Comércio Social:** 7.6/10 (Category avg: 7.8/10) - **the product tem sido um bom parceiro comercial?:** 9.3/10 (Category avg: 9.1/10) - **Lista de Permissões de Influenciadores:** 7.9/10 (Category avg: 8.0/10) - **Remuneração de influenciadores:** 8.6/10 (Category avg: 8.2/10) #### Who Is the Company Behind Aspire? - **Vendedor:** [Aspire](https://www.g2.com/pt/sellers/aspire-3a477d1e-6bb8-46f6-98ce-78c096487e54) - **Ano de Fundação:** 2014 - **Localização da Sede:** Austin, US - **Twitter:** @aspireio 1,245 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3c83ec6309ddf3cb642bde8020d0e2f38b5eb4f43f327a3ae8c248a78b495c4d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4802937%2F&secure%5Burl_type%5D=linkedin_company_website) 649 funcionários no LinkedIn® #### Who Uses This Product? - **Who Uses This:** Gerente de Mídias Sociais - **Top Industries:** Bens de Consumo, Varejo - **Company Size:** 45% Medium, 42% Small #### What Do G2 Reviewers Say About Aspire? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários valorizam a **facilidade de uso** do Aspire, simplificando o gerenciamento de projetos e melhorando a eficiência entre as equipes. - Os usuários valorizam o **extenso mercado de criadores** oferecido pela Aspire, aprimorando a narrativa da marca e a criação de conteúdo. - Os usuários valorizam a **eficiência que economiza tempo** do Aspire, simplificando tarefas e aprimorando a descoberta de criadores para suas equipes. - Os usuários elogiam o **suporte ao cliente excepcional** da Aspire, destacando respostas rápidas e orientações estratégicas valiosas ao longo de seus esforços de colaboração. - Os usuários adoram o Aspire por sua **ferramenta de gerenciamento de campanhas tudo-em-um** , que simplifica o manuseio de projetos e as comunicações de forma eficiente. ##### Cons - Os usuários relatam estar enfrentando **problemas técnicos** com desempenho lento, falhas e análises abaixo do esperado, afetando a satisfação do usuário. - Os usuários acham a **complexidade** do Aspire frustrante, observando dificuldade na configuração e na navegação eficaz dos recursos. - Os usuários relatam **problemas de conexão** com plataformas sociais, impactando a vinculação de contas, embora o suporte seja responsivo e útil. - Os usuários estão frustrados com **problemas de responsabilidade dos criadores** , falta de incentivos para submissões e dados insuficientes sobre aquisição de clientes. - Os usuários acham que a **informação insuficiente** sobre os concorrentes dentro do Aspire limita seus insights estratégicos e planejamento. #### What Are Recent G2 Reviews of Aspire? **["Fomenta o Trabalho em Equipe e a Apreciação em Toda a Organização"](https://www.g2.com/pt/survey_responses/aspire-review-12087574)** **Rating:** 5.0/5.0 stars _— Nikhil P._ [Read full review](https://www.g2.com/pt/survey_responses/aspire-review-12087574) **["Hub Amigável e Robusto para Gestão Simplificada de Programas de Influenciadores"](https://www.g2.com/pt/survey_responses/aspire-review-13193239)** **Rating:** 4.5/5.0 stars _— Harjot P._ [Read full review](https://www.g2.com/pt/survey_responses/aspire-review-13193239) #### What Are G2 Users Discussing About Aspire? - [What does Aspire cost?](https://www.g2.com/pt/discussions/what-does-aspire-cost) - [What is aspire for business?](https://www.g2.com/pt/discussions/what-is-aspire-for-business) - [Is aspire a CAD program?](https://www.g2.com/pt/discussions/is-aspire-a-cad-program) - [What does Aspire software do?](https://www.g2.com/pt/discussions/what-does-aspire-software-do) ### [joinbrands](https://www.g2.com/products/joinbrands/reviews) JoinBrands unlocks a massive pool of over 300k UGC Creators, TikTok Affiliates, and Micro/Nano Influencers—no subscription required. Launch your campaign in seconds and watch the top creators line up to bring your brand vision to life. Stop overspending on influencer marketing and try JoinBrands free. **Average Rating:** 4.8/5.0 **Total Reviews:** 42 #### How Do G2 Users Rate joinbrands? - **Social Commerce:** 9.4/10 (Category avg: 7.8/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **Influencer Whitelisting:** 9.0/10 (Category avg: 8.0/10) - **Influencer Compensation:** 9.4/10 (Category avg: 8.2/10) #### Who Is the Company Behind joinbrands? - **Seller:** [Join Brands](https://www.g2.com/sellers/join-brands) - **Year Founded:** 2019 - **HQ Location:** Dallas, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=76cd8f613f4712fb641a598c66dac35b66f94153f5391cc4cccea1aa1d17cc08&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjoinbrands&secure%5Burl_type%5D=linkedin_company_website) 76 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO - **Top Industries:** Health, Wellness and Fitness, Retail - **Company Size:** 93% Small, 2% Medium #### What Do G2 Reviewers Say About joinbrands? _AI-generated summary from verified user reviews_ ##### Pros - Users highlight the **ease of use** of Joinbrands, making it accessible for both new and seasoned brands. - Users praise the **excellent customer support** from joinbrands, aiding in building valuable relationships with influencers. - Users value the **excellent assistance** from Joinbrands, making it easy to collaborate effectively with content creators. - Users praise JoinBrands for its **efficient influencer management** that fosters strong connections and high-quality content. - Users love the **wide pool of quality UGC creators** from JoinBrands, simplifying their content creation process significantly. ##### Cons - Users feel that the **pricing is a little expensive** , particularly regarding platform and influencer fees. - Users find the **pricing issues** notable, with subscriptions considered expensive despite the service's value. - Users report **technical issues** with occasional glitches, though the customer support team is responsive and available 24/7. - Users face **limited revision opportunities** for brands, penalizing them when influencers underperform in their campaigns. - Users are concerned about **creator engagement risks** , despite portfolios provided by creators to showcase their work. #### What Are Recent G2 Reviews of joinbrands? **["Connects Brands with Creators Effortlessly"](https://www.g2.com/survey_responses/joinbrands-review-13115158)** **Rating:** 4.0/5.0 stars _— Christine ._ [Read full review](https://www.g2.com/survey_responses/joinbrands-review-13115158) **["Outstanding Platform for Quality Creators and Seamless Experience"](https://www.g2.com/survey_responses/joinbrands-review-12064000)** **Rating:** 5.0/5.0 stars _— Ramsha M._ [Read full review](https://www.g2.com/survey_responses/joinbrands-review-12064000) ### [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) Commerce is facing its biggest shift in a generation. The way shoppers discover products is being completely upended by AI, creating a new 'front door' to every brand. At the same time, consumers are drowning in a sea of fake content and polished advertising that they inherently distrust. This has created a profound trust crisis. In this new world, visibility and growth are no longer guaranteed by the biggest ad budget. They are earned through authenticity. This is where Bazaarvoice comes in. We are the trusted network that turns authentic consumer voices into confident purchases. For over 20 years, we have been dedicated to a single mission: sourcing, verifying, and amplifying authentic consumer voices on a scale unmatched by anyone else. Think of the parent anxiously choosing a baby stroller, or the gamer deciding on a new headset. They aren't looking for an ad; they're looking for a real person who can answer their one simple question: "Is this product right for me or my family?" We provide that answer, confidently and authentically. And now, AI is asking the same question. As AI agents and summaries increasingly make purchasing decisions on behalf of shoppers, they are actively designed to seek out genuine human experience. We are the essential data that teaches AI what is true. We collect, verify, and distribute this truth worldwide, transforming trust into a tangible asset. We don’t just help brands get seen; we help brands get believed. And ultimately, we help them get chosen. **Average Rating:** 4.2/5.0 **Total Reviews:** 793 #### How Do G2 Users Rate Bazaarvoice? - **Social Commerce:** 7.3/10 (Category avg: 7.8/10) - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10) - **Influencer Whitelisting:** 7.9/10 (Category avg: 8.0/10) - **Influencer Compensation:** 7.8/10 (Category avg: 8.2/10) #### Who Is the Company Behind Bazaarvoice? - **Seller:** [Bazaarvoice](https://www.g2.com/sellers/bazaarvoice) - **Company Website:** www.bazaarvoice.com - **Year Founded:** 2005 - **HQ Location:** Austin, Texas - **Twitter:** @Bazaarvoice 19,148 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8dd6de9c56ca6b5995d8bbe4d525c2b05f815775dbc446ddc66745985646a576&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F21811%2F&secure%5Burl_type%5D=linkedin_company_website) 1,711 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Consumer Goods, Retail - **Company Size:** 40% Medium, 38% Small #### What Do G2 Reviewers Say About Bazaarvoice? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **quick and responsive customer support** of Bazaarvoice, enhancing their implementation and campaign experiences. - Users value the **extensive retail syndication network** of Bazaarvoice, enhancing visibility and consistency of reviews across platforms. - Users find Bazaarvoice **easy to implement** , with quick integration and a user-friendly experience throughout the process. - Users value the **easy implementation** of Bazaarvoice, highlighting seamless integration and a fantastic support team. - Users value the **seamless syndication of reviews** across multiple sites, enhancing visibility and customer engagement. ##### Cons - Users find the **difficult learning curve** of Bazaarvoice frustrating, with navigation and catalog management being time-consuming challenges. - Users find Bazaarvoice to be **expensive** , with inflexible contracts and disappointing customer support hindering their experience. - Users express frustration over **insufficient information** and self-help reliance, complicating their experience with Bazaarvoice. - Users express frustration with Bazaarvoice due to **rigid contract terms and poor customer support** , leading to a disappointing experience. - Users are frustrated with Bazaarvoice's **poor customer support** , citing slow responses and unhelpfulness during challenging situations. #### What Are Recent G2 Reviews of Bazaarvoice? **["Game-Changer for Review Management with Stellar Support"](https://www.g2.com/survey_responses/bazaarvoice-review-12626563)** **Rating:** 5.0/5.0 stars _— Alice P._ [Read full review](https://www.g2.com/survey_responses/bazaarvoice-review-12626563) **["Great Syndication Across Retail Partners Like Target, Babylist, and Walmart"](https://www.g2.com/survey_responses/bazaarvoice-review-12749488)** **Rating:** 5.0/5.0 stars _— Gary S._ [Read full review](https://www.g2.com/survey_responses/bazaarvoice-review-12749488) #### What Are G2 Users Discussing About Bazaarvoice? - [What is Bazaarvoice used for?](https://www.g2.com/discussions/what-is-bazaarvoice-used-for) - 2 comments - [What is Affable.ai used for?](https://www.g2.com/discussions/what-is-affable-ai-used-for) ### [Upfluence](https://www.g2.com/pt/products/upfluence/reviews) A plataforma de marketing de influenciadores número 1 para marcas de e-commerce na Amazon, Shopify, Magento, BigCommerce e WooCommerce para executar programas de criadores que vendem. Totalmente integrada com todas as principais soluções de e-commerce e a única plataforma de influenciadores a integrar-se nativamente com a Amazon, a Upfluence capacita os profissionais de marketing e marcas de e-commerce de hoje a aumentar as vendas por meio de criadores e parcerias de afiliados, sem taxas cobradas das vendas geradas para maximizar seu ROI. Recrute criadores e afiliados de várias maneiras, escale suas campanhas por meio de automação e fluxos de trabalho, e simplifique seus pagamentos - tudo em uma plataforma de ponta a ponta. **Average Rating:** 4.6/5.0 **Total Reviews:** 140 #### How Do G2 Users Rate Upfluence? - **Comércio Social:** 8.9/10 (Category avg: 7.8/10) - **the product tem sido um bom parceiro comercial?:** 8.8/10 (Category avg: 9.1/10) - **Lista de Permissões de Influenciadores:** 9.2/10 (Category avg: 8.0/10) - **Remuneração de influenciadores:** 9.1/10 (Category avg: 8.2/10) #### Who Is the Company Behind Upfluence? - **Vendedor:** [Upfluence](https://www.g2.com/pt/sellers/upfluence) - **Ano de Fundação:** 2013 - **Localização da Sede:** New York - **Twitter:** @Upfluence 1,847 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c26d9def5c9c8a58cd07fda9e5c7d82c2e2119d148bf4896f59ba70ede969ce&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2956735%2F&secure%5Burl_type%5D=linkedin_company_website) 121 funcionários no LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing e Publicidade, Bens de Consumo - **Company Size:** 68% Small, 21% Medium #### What Do G2 Reviewers Say About Upfluence? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários apreciam a **integração perfeita e a gestão eficiente de campanhas** que a Upfluence oferece, melhorando significativamente os esforços de alcance e escalonamento. - Os usuários elogiam o **suporte ao cliente responsivo** da Upfluence, destacando a utilidade e eficiência da equipe. - Os usuários valorizam as capacidades de **aumento de vendas** do Upfluence, beneficiando-se de um rastreamento aprimorado e de um alcance eficaz de influenciadores. - Os usuários apreciam o **excelente suporte de comunicação** da Upfluence, melhorando sua experiência de integração e gestão de campanhas. - Os usuários acham o **atendimento ao cliente e o suporte de integração** excepcionalmente úteis, melhorando sua experiência geral com a Upfluence. ##### Cons - Os usuários acham a **complexidade inicial** do Upfluence desafiadora, exigindo tempo e treinamento significativos para que uma empresa média possa navegar. - Os usuários enfrentam **problemas de autenticação** com o Upfluence, pois os e-mails de convite podem ser redirecionados incorretamente, causando atrasos no acesso. - Os usuários sugerem que, embora a interface do usuário seja principalmente amigável, há áreas que requerem **maior eficiência**. - Os usuários acham que as **opções limitadas de dados** dificultam os processos eficientes de automação e faturamento dentro do Upfluence. - Os usuários desejam **mais opções de automação** no Upfluence, especificamente para faturamento e fluxos de e-mail, limitando a eficiência. #### What Are Recent G2 Reviews of Upfluence? **["Facilita a Busca e Segmentação de Influenciadores"](https://www.g2.com/pt/survey_responses/upfluence-review-12724196)** **Rating:** 4.0/5.0 stars _— Marcelo N._ [Read full review](https://www.g2.com/pt/survey_responses/upfluence-review-12724196) **["Ferramenta de Aquisição Sem Esforço e Alcance Sem Costura"](https://www.g2.com/pt/survey_responses/upfluence-review-11962448)** **Rating:** 5.0/5.0 stars _— James A._ [Read full review](https://www.g2.com/pt/survey_responses/upfluence-review-11962448) #### What Are G2 Users Discussing About Upfluence? - [What is influencer marketing platform?](https://www.g2.com/pt/discussions/upfluence-what-is-influencer-marketing-platform) - 1 comment - [What is influencer marketing platform?](https://www.g2.com/pt/discussions/what-is-influencer-marketing-platform) - [Como posso encontrar influenciadores de graça?](https://www.g2.com/pt/discussions/upfluence-how-can-i-find-influencers-for-free) - 1 comment - [How can I find influencers for free?](https://www.g2.com/pt/discussions/how-can-i-find-influencers-for-free) - [How do you use Upfluence?](https://www.g2.com/pt/discussions/upfluence-how-do-you-use-upfluence) ### [Creator.co](https://www.g2.com/products/creator-co/reviews) Founded in 2018, Creator.co emerged with a bold vision: to shift influencer marketing away from celebrity endorsements and toward authentic, scalable partnerships. While others chased high-profile names, we focused on empowering small and medium-sized businesses through the power of micro-influencers—everyday creators with highly engaged communities and real influence. Today, we’re an all-in-one platform built to simplify and supercharge influencer marketing for both brands and creators. We connect over 250,000 creators with top brands, helping them grow together in the new era of social commerce. For Brands: End-to-End Influencer Marketing We streamline the entire process—from finding creators to managing campaigns and measuring results. Influencer Discovery & Collaboration - Access over 400 million influencers across Instagram, TikTok, and YouTube - Precision targeting to find creators who truly align with your audience - Campaign-ready briefs crafted to attract top talent - Hands-on support to help vet, select, and onboard creators Campaign Creation & Management - Build and launch campaigns that align with your brand’s goals - End-to-end management: from messaging and budgeting to content approvals - Flexible workflows, whether you prefer full control or want our team to manage everything Advanced Analytics & Reporting - Real-time insights to monitor performance and ROI - In-depth metrics on reach, engagement, sales, and conversions - Identify your top-performing creators and optimize for long-term success Seamless Integrations Our platform connects with tools you already use to make influencer marketing part of your broader strategy: - Shopify – Automate product orders and track campaign-driven sales - Google Analytics – Attribute web traffic and conversions to influencer activity - TikTok Shop – Connect social commerce with creator-led campaigns Whether you're a creator building your brand or a business scaling your reach, Creator.co provides the tools, community, and support to help you grow with confidence. Let’s create something powerful, together. **Average Rating:** 4.6/5.0 **Total Reviews:** 123 #### How Do G2 Users Rate Creator.co? - **Social Commerce:** 8.0/10 (Category avg: 7.8/10) - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **Influencer Whitelisting:** 7.9/10 (Category avg: 8.0/10) - **Influencer Compensation:** 8.5/10 (Category avg: 8.2/10) #### Who Is the Company Behind Creator.co? - **Seller:** [Creator.co](https://www.g2.com/sellers/creator-co) - **Company Website:** creator.co - **Year Founded:** 2016 - **HQ Location:** Vancouver - **Twitter:** @creator\_company 402 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3ae36be63397dbdf6dd0c4ae29f0f106d2ae25f7e28dd1d65c7c3a384165a058&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcreator-co%2F&secure%5Burl_type%5D=linkedin_company_website) 58 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Food & Beverages - **Company Size:** 72% Small, 22% Medium #### What Do G2 Reviewers Say About Creator.co? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **streamlined influencer management** system from Creator.co, enhancing organization and collaboration across brands. - Users appreciate the **intuitive interface** of Creator.co, greatly improving organization and efficiency in influencer campaigns. - Users appreciate the **engaged team support** from Creator.co, which greatly enhances their marketing campaign success. - Users appreciate the **easy setup process** of Creator.co, allowing for quick account creation and streamlined campaign management. - Users value the **flexibility and control** of Creator.co for managing effective campaigns with diverse creators. ##### Cons - Users face **brand challenges** with Creator.co, particularly in creator awareness and understanding platform terms, leading to potential friction. - Users face challenges with **creator awareness and communication** on Creator.co, leading to potential friction in collaborations. - Users find Creator.co to be **expensive** , as compensation for content often falls short of expectations for creators. - Users wish for a **greater variety of influencers** on Creator.co, as niche needs limit available options. - Users experience **authentication issues** when linking emails for influencer recruiting, affecting their overall effectiveness. #### What Are Recent G2 Reviews of Creator.co? **["Streamlined Campaign Management, Costly Fees"](https://www.g2.com/survey_responses/creator-co-review-12630330)** **Rating:** 4.0/5.0 stars _— Cori L._ [Read full review](https://www.g2.com/survey_responses/creator-co-review-12630330) **["Effortless Campaign Management with Robust AI"](https://www.g2.com/survey_responses/creator-co-review-12628718)** **Rating:** 4.0/5.0 stars _— Jolie R._ [Read full review](https://www.g2.com/survey_responses/creator-co-review-12628718) - [‹ Prev‹ Prev](/categories/influencer-marketing-platforms?open_modal_url=%2Fproducts%2Fhypeauditor%2Fwishlists%3Fhost_path%3D%252Fcategories%252Finfluencer-marketing-platforms%26source%3Dcategory&order=g2_score#product-list) - [1](/categories/influencer-marketing-platforms?open_modal_url=%2Fproducts%2Fhypeauditor%2Fwishlists%3Fhost_path%3D%252Fcategories%252Finfluencer-marketing-platforms%26source%3Dcategory&order=g2_score#product-list) - 2 - [3](/categories/influencer-marketing-platforms?open_modal_url=%2Fproducts%2Fhypeauditor%2Fwishlists%3Fhost_path%3D%252Fcategories%252Finfluencer-marketing-platforms%26source%3Dcategory&order=g2_score&page=3#product-list) - [4](/categories/influencer-marketing-platforms?open_modal_url=%2Fproducts%2Fhypeauditor%2Fwishlists%3Fhost_path%3D%252Fcategories%252Finfluencer-marketing-platforms%26source%3Dcategory&order=g2_score&page=4#product-list) - [5](/categories/influencer-marketing-platforms?open_modal_url=%2Fproducts%2Fhypeauditor%2Fwishlists%3Fhost_path%3D%252Fcategories%252Finfluencer-marketing-platforms%26source%3Dcategory&order=g2_score&page=5#product-list) - [6](/categories/influencer-marketing-platforms?open_modal_url=%2Fproducts%2Fhypeauditor%2Fwishlists%3Fhost_path%3D%252Fcategories%252Finfluencer-marketing-platforms%26source%3Dcategory&order=g2_score&page=6#product-list) - … - [26](/categories/influencer-marketing-platforms?open_modal_url=%2Fproducts%2Fhypeauditor%2Fwishlists%3Fhost_path%3D%252Fcategories%252Finfluencer-marketing-platforms%26source%3Dcategory&order=g2_score&page=26#product-list) - [27](/categories/influencer-marketing-platforms?open_modal_url=%2Fproducts%2Fhypeauditor%2Fwishlists%3Fhost_path%3D%252Fcategories%252Finfluencer-marketing-platforms%26source%3Dcategory&order=g2_score&page=27#product-list) - [Next ›Next ›](/categories/influencer-marketing-platforms?open_modal_url=%2Fproducts%2Fhypeauditor%2Fwishlists%3Fhost_path%3D%252Fcategories%252Finfluencer-marketing-platforms%26source%3Dcategory&order=g2_score&page=3#product-list) Spotlight Categories [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) [CRM Software](https://www.g2.com/categories/crm) [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i) [Compensation Management Software](https://www.g2.com/categories/compensation-management) [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence) Similar Categories - [Other Social Media](/categories/other-social-media) - [Social Media Analytics](/categories/social-media-analytics) - [Social Media Listening Tools](/categories/social-media-listening-tools) - [Social Media Management](/categories/social-media-mgmt) - [Social Media Suites](/categories/social-media-suites) [Browse Influencer Marketing Platforms Themes](/categories/influencer-marketing-platforms/themes) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated October 3, 2024 Influencer marketing platforms provide organizations with an end-to-end solution for discovering social influencers, managing influencer-generated content, and analyzing influencer marketing campaigns. This type of software enables brands to tap into new acquisition channels and promote new products or services through partnerships with celebrities, content creators, micro-influencers, and brand ambassadors. Influencer marketing platforms are most frequently used by marketing and advertising teams in consumer goods industries like retail, fashion, and beauty, as well as e-commerce businesses and direct-to-consumer (DTC) brands. There are two distinct methods for sourcing influencers through an influencer marketing platform. Some vendors provide a large, searchable influencer database that contains information about verified influencers across multiple social networks. These products often use artificial intelligence to analyze influencers and their audiences. Other providers grant access to a private, opt-in network of social influencers who want to partner with brands. Regardless of the sourcing method, both types of influencer marketing platforms allow businesses to filter through influencers by establishing detailed search criteria. Marketers can then use built-in collaboration and content management features to communicate with influencers, manage influencer-generated content, and analyze the performance of social influencer campaigns. Influencer marketing platforms are often implemented to support other [social media marketing software](https://www.g2.com/categories/social-media-marketing). Some influencer marketing solutions may offer features of [user-generated content software](https://www.g2.com/categories/user-generated-content) or [customer advocacy software](https://www.g2.com/categories/customer-advocacy) to help brands leverage social proof and convert existing advocates into social influencers. To qualify for inclusion in the Influencer Marketing Platforms category, a product must: - Provide tools that enable users to search for social influencers within an influencer network or across social networks - Allow users to filter through and segment influencers according to a series of factors - Offer campaign management and communication tools with which users can communicate and manage influencers - Provide a dashboard through which users can visualize and evaluate influencer campaign performance - Facilitate importing and exporting of influencer data, including contact information Show More