G2

Daniella C.

PR & Communications Lead for Latin America - Calvin Klein & Karl Lagerfeld

Mid-Market (51-1000 emp.)

10/13/2026

"Lefty Review LATAM"

5/5

What do you like best about Lefty?

What I like most about Lefty is how it consolidates creator insights and performance metrics in one place, making it easier to analyze campaign results and prepare reports. It helps make reporting more organized and efficient, especially when managing influencer marketing activities across multiple markets in LATAM. The insights available also help us make more informed decisions when evaluating influencers for our campaigns. Review collected by and hosted on G2.com.

What do you dislike about Lefty?

One area that could be improved is the influencer discovery feature, particularly in LATAM. The search results are not always as relevant or comprehensive as expected for our markets, which can make it challenging to find suitable creators directly through the platform. Improving the coverage and accuracy of creator profiles in the region would make this feature much more useful. Review collected by and hosted on G2.com.

What problems is Lefty solving and how is that benefiting you?

Lefty helps simplify influencer marketing reporting by consolidating campaign data and performance metrics in one place. This makes it easier to track results, analyze campaign performance, and prepare monthly reports without having to gather information from multiple sources. It saves time, improves the efficiency of our reporting process, and provides a clearer overview of influencer marketing activities across different LATAM markets. Review collected by and hosted on G2.com.