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SARAL Reviews & Product Details

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Value at a Glance

Averages based on real user reviews.

Time to Implement

<1 month

Return on Investment

5 months

SARAL Integrations

(6)
Integration information sourced from real user reviews.

SARAL Media

SARAL Demo - Your SARAL dashboard
Onboarding videos to guide you and make the best of SARAL
SARAL Demo - Discover influencers
Search and find influencers that are a perfect match for your brand
SARAL Demo - Creator relationship management
Track and manage conversions and conversations within SARAL
SARAL Demo - Personalised email campaigns
Send personalised emails and automated follow-ups within SARAL
SARAL Demo - Track metrics that move the needle
Connect your Shopify store and track performance of your influencer campaigns
SARAL Demo - Social listening tool
Track mentions of your brand across platforms
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SARAL Reviews (51)

Reviews

SARAL Reviews (51)

4.7
51 reviews

Pros & Cons

Generated from real user reviews
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Mirren A.
MA
Influencer and Partnerships Manager
Small-Business (50 or fewer emp.)
"The Ultimate All-in-One Platform for Influencer Marketing"
What do you like best about SARAL?

Saral is the ultimate one-stop shop for everything influencer marketing. From emails and gifting to affiliate management, applications, and performance tracking - it’s all in one place. No more juggling three or four different platforms to get the job done! Review collected by and hosted on G2.com.

What do you dislike about SARAL?

Honestly, not much! And if there ever is something that needs tweaking, the support team jumps on it right away - they usually have it sorted within 24 hours. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market (51-1000 emp.)
"Outstanding Support and CRM Make Communication Effortless"
What do you like best about SARAL?

The customer support team is always available to assist, responding quickly and efficiently, especially via the chatbot. The software also features an excellent CRM that makes it easy to communicate with content creators and keeps everything well organized within the relationships section. Review collected by and hosted on G2.com.

What do you dislike about SARAL?

The new AI SIA is difficult to train, and ultimately, we were not able to use it. Review collected by and hosted on G2.com.

Toby W.
TW
Head of Growth
Small-Business (50 or fewer emp.)
"Effortless Influencer Scaling and Outreach Automation"
What do you like best about SARAL?

Saral makes it easy to scale a micro-influencer seeding program by simplifying every stage of the process. It helps us efficiently find new influencers, automate outreach, and track all resulting content for use in whitelisting and paid campaigns. Having all influencer communications centralised in one place also saves time and keeps collaboration seamless. Review collected by and hosted on G2.com.

What do you dislike about SARAL?

Nothing, I'd recommend it to all DTC operators! Review collected by and hosted on G2.com.

Becca H.
BH
Influencer Marketing Manager
Small-Business (50 or fewer emp.)
"“Not for control freaks — but worth it if you’re adaptable and patient.”"
What do you like best about SARAL?

If you’re a perfectionist who wants everything to go exactly your way, this might not be the tool for you. SARAL isn’t flawless — and yes, we’ve had our fair share of hiccups.

That said, what keeps this at a 4-star experience for me is the human side. The team does listen. They take feedback seriously, try to improve based on it, and genuinely care about your long-term success — which is rare. The interface is clean, the most important features are getting better, and their roadmap reflects that they’re growing with their users in mind. Review collected by and hosted on G2.com.

What do you dislike about SARAL?

If you like full control over every step — automated flows, intricate segmentation, guaranteed inbox deliverability — this isn’t the tool for you. You’ll need some patience, a willingness to follow up manually, and flexibility in your expectations.

While the roadmap is promising, certain things you’d expect from a more mature platform — like deeper analytics, multichannel performance views, or multiple advanced automations — are still either limited or in development.

All in all, it’s not a perfect platform, but it’s a platform trying, and that’s something I’ll always support — as long as the effort stays honest and ongoing. Review collected by and hosted on G2.com.

Nick T.
NT
Marketing Coordinator
Small-Business (50 or fewer emp.)
"All-in-One Management Platform That Pays for Itself"
What do you like best about SARAL?

The ability to manage everything in one platform. I also love how you can find creators by keyword Review collected by and hosted on G2.com.

What do you dislike about SARAL?

At first it was the cost, but after using it for just a month I realized it pays for itself and more. Review collected by and hosted on G2.com.

Verified User in Sporting Goods
AS
Small-Business (50 or fewer emp.)
"Inbox = Organized"
What do you like best about SARAL?

As an agency, the Inbox and Drip features are key for our team and managing our inbox, especially for each client. Organizing relationships and the visual layout is helpful for our team to see the progress and status at a high and micro-level. Review collected by and hosted on G2.com.

What do you dislike about SARAL?

There are some email replies from email drips that occasionally don't make it to Saral, so we've learned we need to check our connected inboxes as well to make sure no one falls through the cracks. The way the inbox is organized is one of my least favorite features tho. It'd be great to be able to save filtered views, verses adjusting each time entering the platform. I wish archiving messages from the inbox did not remove the conversations from a collaborator's profile. Review collected by and hosted on G2.com.

Verified User in Electrical/Electronic Manufacturing
UE
Small-Business (50 or fewer emp.)
"Easy and"
What do you like best about SARAL?

Saral has made my life so much easier when it comes to managing influencer campaigns. I used to rely on Excel sheets to organize creators and track everything, but now it’s all in one place. I can easily find new creators, message them, send contracts, and get them onboarded without jumping between tools. My favorite part is being able to review content right inside Saral. It saves so much time. I also just started using the new social listening feature and love that I can track brand mentions too. It’s super user-friendly and makes the whole process feel way more organized. Review collected by and hosted on G2.com.

What do you dislike about SARAL?

One thing I’ve noticed is that sometimes there are still some technical bugs, but I’ve already seen a lot of improvement. Anytime I’ve messaged the Saral team about an issue, they’ve been super quick to fix it. They’re really responsive and always open to feedback. Review collected by and hosted on G2.com.

Eugene I.
EI
Small-Business (50 or fewer emp.)
"SARAL saves us thousands of hours"
What do you like best about SARAL?

The CRM features, discovery, and inbox keyboard shortcuts are all quite useful. I find the templates to be intuitive, which makes communicating much easier. The integration with Shopify orders is convenient, and I appreciate receiving delivery notifications pushed directly to Slack. Review collected by and hosted on G2.com.

What do you dislike about SARAL?

The only feature I find lacking is a campaign overview page that would allow influencers to easily access product briefs. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
EA
Mid-Market (51-1000 emp.)
"Creator marketing made easy and clear."
What do you like best about SARAL?

Building an army of brand advocates is crucial to our success this year. SARAL's search features have enabled us to cast a wider net with our creator sourcing, by uncovering tons of relevant creators that fit our mission perfectly.

The team was extremely helpful throughout the onboarding process. They were never difficult to get a hold of, and always went above and beyond to set us up for success on the platform.

SARAL's performance reporting is some of the deepest and most insightful in the space - and I've used all of their main competitors. The quickest way to fail in creator marketing is to lack clarity on performance. SARAL gives us the data we need to optimize and grow this critical channel. Review collected by and hosted on G2.com.

What do you dislike about SARAL?

There's a learning curve if migrating from other platforms, but the team has held our hand throughout the process. Review collected by and hosted on G2.com.

DS
Influencer Marketing Lead
Small-Business (50 or fewer emp.)
"Quick onboarding and full service tool -"
What do you like best about SARAL?

It's really quick to onboard and the integration with Shopify is next level. It's saved me hours of time and massively reduced the amount we need to spend on staff cost through it's automation.

It's super easy to use and the customer service is great. The team has been super useful with onboarding through to checkins to make sure we're making the most of the tool Review collected by and hosted on G2.com.

What do you dislike about SARAL?

I've not really had any negative experiences with the platform as of yet. Review collected by and hosted on G2.com.

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Pricing Insights

Averages based on real user reviews.

Time to Implement

<1 month

Return on Investment

5 months

SARAL Features
Influencer Recruitment
Influencer Scoring
Audience Analysis
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SARAL
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