G2

PM

Pradeep M.

Senior Director - Audience Analytics

Enterprise (> 1000 emp.)

7/28/2026

"Simple Portal, Reliable API, and Clear Support for Smooth Integration and user profile enrichment"

4/5

What do you like best about FullContact?

Easier to integrate with API and clear directions for insights to extract

The Full contact portal is simple and easy to use

API is always up and running so no performance issues faced in production

Support and onboarding is clear and consistent

pricing has an opportunity to be better based on usage rather than rigid fixed pricing though Review collected by and hosted on G2.com.

What do you dislike about FullContact?

Pricing of API insights is not based on usage but a standard fixed terms. This does not help for publishers who deal with seasonality and trends across the year with differing traffic metrics Review collected by and hosted on G2.com.

What problems is FullContact solving and how is that benefiting you?

Full Contact is helping us reducing the anonymity of users across our network websites. It helps us with user profile enrichment with hashed emails which can be used as deterministic attribute for ads monetization targeting and also in building better audience segments for first party data enrichment. Review collected by and hosted on G2.com.