The Sponsorworks Events Platform is an all-in-one corporate ticket management and hospitality platform for hospitality, ticketing and event teams, enabling enterprises to manage tickets, internal workflows, and guest experiences in a single, secure system. The platform is designed for large global organisations with complex event programmes, providing the tools needed to streamline requests and approvals, support compliance, and measure the impact of event investments.
Sponsorworks is relied upon by global brands such as Diageo, NBCUniversal, Booking.com, Santander, AXA, Just Eat, FedEx, and Vodafone, and supports programmes across more than 10 countries and languages. NatWest manages corporate tickets across 22 business units on the platform, and Diageo achieved 97% ticket utilisation after centralising its programme. The platform is particularly suited for industries such as financial services, professional services, technology, consumer goods, and airlines, where secure, scalable, and transparent systems are essential. Sponsorworks is widely trusted with highly sensitive customer data and is independently certified to ISO 27001, the international standard for information security.
The platform is modular by design, meaning organisations only need to use, and pay for, the parts of the system relevant to them, whether that's guest communications, approvals, travel management, ticket allocation, or reporting.
Key use cases include:
- Automating event registration and guest communications with branded websites, email workflows, and an AI Concierge to provide automated, high-quality responses to guests in 243 languages
- Managing internal ticket and event requests with configurable approvals across business units
- Management of complex corporate travel packages (flights, hotels, transfers, activities) with personalised guest itineraries and tailored mobile apps
- Measuring return on investment and programme impact through advanced, data-led reporting
- Integrating with Salesforce and other CRMs to align ticketing and hospitality activity with enterprise workflows
- Supporting third-party ticket fulfilment (e.g. sports club or music arena tickets), enabling direct distribution to partners, clients, or guests
- Configuring and allocating hospitality packages, merchandise, and custom guest experiences alongside tickets
Sponsorworks combines internal approvals, ticketing fulfilment, and ROI measurement in one platform. This ensures organisations can deliver high-quality guest experiences while also demonstrating the value of their programmes at board level.
Equally important is the service behind the software: Sponsorworks provides world-class customer support throughout onboarding and beyond, ensuring customers are fully supported at every stage of their journey.
By unifying operational efficiency with strategic reporting, Sponsorworks helps global enterprises turn corporate event and hospitality programmes into measurable, business-driving assets.
Average Rating: 4.8/5.0
Total Reviews: 6
How Do G2 Users Rate Sponsorworks Events Platform?
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Ease of Use: 8.9/10 (Category avg: 8.8/10)
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Event creation: 9.2/10 (Category avg: 9.1/10)
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Event website creation: 7.1/10 (Category avg: 8.5/10)
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User registration process: 9.0/10 (Category avg: 8.9/10)
Who Is the Company Behind Sponsorworks Events Platform?
Who Uses This Product?
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Company Size: 50% Large, 33% Medium
What Do G2 Reviewers Say About Sponsorworks Events Platform?
AI-generated summary from verified user reviews
Pros
- Users value the responsive and helpful support team of Sponsorworks, ensuring quick resolutions and meaningful improvements.
- Users find the support team extremely helpful, providing quick responses and valuable platform improvements based on feedback.
- Users find the ease of use in Sponsorworks Events Platform enhances efficiency and professionalism in managing events.
- Users value the extensive personalisation options of Sponsorworks Events Platform, enhancing their overall experience and satisfaction.
- Users find efficiency in Sponsorworks for streamlined communications and a professional appearance once familiar with the system.
Cons
- Users find the platform's complexity challenging, with minor changes often requiring navigation through multiple sections.
- Users find the difficult customization process cumbersome, as minor changes require navigating multiple site sections.
- Users find the lack of guidance challenging, making it difficult to navigate the interface and access features.
- Users find the user experience not intuitive, often needing to search extensively to locate desired functions.
- Users find the update issues frustrating, as changes can be complex and invitation statuses often fail to refresh accurately.
