Channable
Channable is a multichannel platform for eCommerce trusted by 17,000+ brands and agencies in 30 countries, including IKEA, Vodafone, and MediaMarkt. Founded in Utrecht in 2014, it helps eCommerce teams list, advertise, and optimize products across 3,000+ channels from one platform, processing 100 million orders and exporting 2 billion products daily. Channable is the platform that makes sure brands' products show up and sell wherever people are shopping online. Whether that is Google Shopping, Meta, Amazon, Zalando, or a price comparison site, Channable takes a retailer's product catalogue and makes sure every listing is accurate, complete, and optimized for that specific channel. What Channable does: - Automates Feed Management: Clean, transform, and optimize raw product data feeds using customizable IF/THEN rules to meet the strict specs of channels like Google Shopping, Meta, TikTok, and localized channels. - Centralizes Marketplace Management: Sync inventory and listing data across Amazon, eBay, Zalando, and hundreds of other marketplaces, automatically pulling orders back into your eCommerce platform to prevent overselling. - Generates Dynamic PPC Campaigns: Automatically create, update, and pause thousands of search ads and dynamic ad creatives on Google Ads and Microsoft Advertising based on live stock levels and price changes. - Drives Visual Ad Creatives: Turn catalog data into on-brand dynamic image and video assets for social media ad campaigns at scale without relying on design teams. - Delivers Insights & Performance Analytics: Track performance metrics down to the product level to turn off low-margin items, optimize ad spend, and maximize ROI across all sales channels. Who uses it: Channable is built for eCommerce brands, performance marketing agencies, and global enterprise retailers. - For eCommerce Managers: It eliminates overselling risk and replaces time-consuming manual listing updates with automated, real-time inventory syncs across global marketplaces. - For Digital Marketers & PPC Specialists: It connects product data directly to ad platforms, generating real-time ads that adapt instantly when products go out of stock or prices change. - For Agencies: It serves as a single, centralized platform to manage client product feeds, run multi-channel campaigns, and scale ad operations across hundreds of accounts effortlessly.
Average Rating: 4.5/5.0
Total Reviews: 54
How Do G2 Users Rate Channable?
- Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.3/10)
- Accounting Systems: 6.3/10 (Category avg: 7.7/10)
- Data Mapping: 8.4/10 (Category avg: 8.7/10)
- CRM and Marketing Automation Systems: 7.8/10 (Category avg: 8.2/10)
Who Is the Company Behind Channable?
- Seller: ProductImpulse
- Company Website:
- Year Founded: 2014
- HQ Location: Utrecht, Utrecht
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LinkedIn® Page: www.linkedin.com
319 employees on LinkedIn®
Who Uses This Product?
- Top Industries: Retail, Marketing and Advertising
- Company Size: 72% Small, 17% Large
What Do G2 Reviewers Say About Channable?
AI-generated summary from verified user reviews
Pros
- Users commend the easy setup of Channable, allowing for efficient product feed configuration in just hours.
- Users love the clean UI and easy setup of Channable, making product feed optimization a breeze.
- Users praise Channable's fantastic customer support, valuing strong relationships with the team beyond onboarding.
- Users appreciate the amazing customizability of Channable, allowing tailored solutions for their unique needs.
- Users appreciate the ease of use of Channable, enabling quick setup of optimized product feeds and dynamic rules.
Cons
- Users express concerns about the expensive cost of Channable, which is necessary for full catalog access.
- Users find that some integrations have a steep learning curve, making the onboarding process challenging.
- Users express concerns about the high cost of Channable, especially as it requires using the entire catalog.
- Users are concerned about the high cost of Channable, especially when needing it for the entire catalog.
What Are Recent G2 Reviews of Channable?
"Easy Multi-Platform Product Feed Management"
Rating: 5.0/5.0 stars
— Kylee H.
"Best-in-Class Feed Management for Optimized Automated Campaigns"
Rating: 4.5/5.0 stars
— Remy d.

