# Best Digital Experience Platforms (DXP) for Small Business - Page 2 ## How Many Digital Experience Platforms (DXP) Products Does G2 Track? **Total Products under this Category:** 99 ### Category Stats (Aug 2026) - **Average Rating:** 4.38/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** DevHub (+1.32%) - Among all products in this category, DevHub recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Digital Experience Platforms (DXP) Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 11,400+ Authentic Reviews - 99+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Digital Experience Platforms (DXP) ![G2 Grid® for Digital Experience Platforms (DXP) plotting products by satisfaction and market presence](https://www.g2.com/categories/digital-experience-platforms-dxp/grids.png?focus%5B%5D=1288&focus%5B%5D=41770&focus%5B%5D=2518&focus%5B%5D=1689&focus%5B%5D=16536&focus%5B%5D=54402&focus%5B%5D=4395&focus%5B%5D=406) Highlighted products: Adobe Experience Manager, Jahia DXP, Sitecore Digital Experience Platform, Umbraco, Webflow, Sanity, Progress Sitefinity, and Liferay Digital Experience Platform. Underlying data: [Grid® JSON](https://www.g2.com/categories/digital-experience-platforms-dxp/grids.json?focus%5B%5D=adobe-experience-manager&focus%5B%5D=jahia-dxp&focus%5B%5D=sitecore-digital-experience-platform&focus%5B%5D=umbraco&focus%5B%5D=webflow&focus%5B%5D=sanity&focus%5B%5D=progress-sitefinity&focus%5B%5D=liferay-liferay-digital-experience-platform&segment=small-business) **Sponsored** ### Adobe Experience Manager Adobe Experience Manager (AEM) is an agentic content system built for the agentic era, when brands must be discovered, cited, and trusted across human visitors and AI agents simultaneously. Unlike headless-only content management systems that solve for content availability (storing content and delivering it via API), AEM is architected for brand visibility: ensuring content performs once it reaches every surface, from web and mobile to LLMs and emerging agentic channels. What Adobe Experience Manager Is Experience Manager combines structured content management, digital asset management, agentic workflows, enterprise governance, and edge delivery in a single, natively integrated platform. Most enterprises already use AEM as a headless system of record powering mobile apps, multi-site experiences, and connected channels, while also gaining the presentation, delivery, and optimization layers that headless-only systems require customers to build or buy separately. Agentic CMS: The Foundation for AI Discovery AEM is designed as an agentic content management system. Structured, governed, fast content is what AI systems surface, cite, and trust. AEM's agent capabilities — including the Brand Experience Agent, Brand Governance Agent, and Content Advisor Agent — bring intelligence and automation across the content lifecycle: accelerating creation and migration, enforcing brand and compliance governance, and continuously optimizing experiences for both human and agentic traffic. Key Capabilities Experience Manager Sites: A modern decoupled architecture for creating and delivering personalized web and app experiences at scale, serving both headless (Content Fragments via GraphQL/REST) and full experience delivery needs. Experience Manager Assets: A digital asset management system to govern and activate assets, with native AI trained on a brand's data, voice, and creative DNA across regions and geographies. Experience Manager Forms: End-to-end digital enrollment integrated with back-end systems of record. AEM Sites Optimizer: Continuous optimization of performance, SEO, and discoverability (requires AEM Sites). LLM Optimizer: Purpose-built visibility into agentic traffic using real CDN signals, with brand-aware recommendations to improve how content is surfaced and cited by AI systems. Edge Delivery Services: Sub-second content delivery with personalization applied at the edge, built for agentic workflows where content is assembled and served in milliseconds. Experience Manager Guides and Learning Manager: Scalable component content management for documentation, knowledge, and support content, and an integrated learning management system. Differentiators Content + decisioning in one event loop: AEM integrates with Adobe Journey Optimizer and Real-Time CDP, making content decisions on unified customer profiles that draw on behavioral, transactional, and engagement signals, not on CRM records alone. Generative creation in the workflow: Adobe Firefly and generative content capabilities are embedded inside AEM's authoring environment as native capabilities, not adjacent integrations. Enterprise governance at scale: Multi-site, multi-brand, multi-language support with role-based access control, workflow approvals, and audit trails built in. Proven Results Brands using Adobe's optimization capabilities have seen measurable gains in AI-era visibility, including significant increases in LLM citation rates and AI-referral traffic, alongside improvements in page performance and organic visibility. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1414&secure%5Bchosen_at%5D=2026-08-02T00%3A50%3A50Z&secure%5Bdisplayable_resource_id%5D=1414&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1414&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1288&secure%5Bresource_id%5D=1414&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdigital-experience-platforms-dxp%2Fsmall-business%3Fpage%3D2&secure%5Btoken%5D=42ac5fd4cc9d89dc1cec69ed6cf7995a16ddf25de7ccb5d5c76d8a5726469852&secure%5Burl%5D=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fexperience-manager%2Fsites.html%3Fsdid%3DFR7NYTLW%26mv%3Daffiliate&secure%5Burl_type%5D=custom_url) ### [WordPress VIP](https://www.g2.com/products/wordpress-vip/reviews) WordPress VIP is the agile content platform leading a powerful enterprise ecosystem for an array of global brands including Salesforce, Merck, Condé Nast, and Facebook. As we fit seamlessly across your organization, have the ease, flexibility, and freedom you need to scale the digital experiences that drive your growth. WordPress VIP offers content management, enterprise commerce, and content analytics. Our platform provides best-in-class content creation agility combined with the insights to understand and optimize the impact of those digital experiences. We go beyond support: we provide expertise. Our team has been delivering the largest WordPress deployments for more than a decade, and will guide your team with architecture, integrations, plugins, agencies, and more. Say farewell to software bloat, lock-ins, and pricey marketing clouds. Select the technologies that actually solve your customer experience needs. And discover how quickly you see ROI with the agile CMS that powers 40% of the internet and 30% of the F100. **Average Rating:** 4.5/5.0 **Total Reviews:** 53 #### How Do G2 Users Rate WordPress VIP? - **Web Analytics:** 9.4/10 (Category avg: 8.1/10) - **Audience Insights:** 8.3/10 (Category avg: 8.1/10) - **Campaign Tracking:** 8.3/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10) #### Who Is the Company Behind WordPress VIP? - **Seller:** [Automattic Inc.](https://www.g2.com/sellers/automattic-inc) - **Year Founded:** 2005 - **HQ Location:** San Francisco, CA - **Twitter:** @automattic 57,202 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5d04821a8869970b3fb612d0baf4b054ff467b5fdcf21ea405aa98f0fab97697&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F58194%2F&secure%5Burl_type%5D=linkedin_company_website) 2,152 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 64% Small, 31% Medium #### What Do G2 Reviewers Say About WordPress VIP? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **cloud hosting capabilities** of WordPress VIP, effectively handling thousands of visitors effortlessly. - Users appreciate the **ease of management** with WordPress VIP, effectively handling thousands of visitors effortlessly. - Users appreciate the **simple and well-thought-out interface** of WordPress VIP, enhancing their overall experience. - Users appreciate the **intuitive interface** of WordPress VIP, enjoying its simplicity and thoughtful design. - Users appreciate the **management ease** of WordPress VIP, effortlessly handling thousands of visitors without issues. ##### Cons - Users find WordPress VIP to be **expensive** compared to other content management systems, affecting budgeting decisions. - Users report difficulty in reaching **customer support** , leading to frustration and delayed issue resolution. #### What Are Recent G2 Reviews of WordPress VIP? **["Best enterprise level web development csm"](https://www.g2.com/survey_responses/wordpress-vip-review-9386441)** **Rating:** 5.0/5.0 stars _— Mohip P._ [Read full review](https://www.g2.com/survey_responses/wordpress-vip-review-9386441) **["Super easy to use"](https://www.g2.com/survey_responses/wordpress-vip-review-8947841)** **Rating:** 4.5/5.0 stars _— Verified User in Music_ [Read full review](https://www.g2.com/survey_responses/wordpress-vip-review-8947841) #### What Are G2 Users Discussing About WordPress VIP? - [What is WordPress VIP used for?](https://www.g2.com/discussions/what-is-wordpress-vip-used-for) - 1 comment - [What is WordPress software used for?](https://www.g2.com/discussions/what-is-wordpress-software-used-for) - [What is included in WordPress premium?](https://www.g2.com/discussions/what-is-included-in-wordpress-premium) - 1 comment, 1 upvote - [Is WordPress premium worth getting?](https://www.g2.com/discussions/is-wordpress-premium-worth-getting) - [What is WordPress VIP go?](https://www.g2.com/discussions/what-is-wordpress-vip-go) ### [Hygraph](https://www.g2.com/products/hygraph/reviews) Whatever you imagine – whether it’s a global news platform, an ecommerce experience, a learning app, a content hub, or something entirely unique – you can build it with Hygraph. Hygraph is the leading headless CMS for enterprises building content-rich websites, apps, and digital products. It gives teams the tools to create, manage, and deliver structured content anywhere – across web, mobile, or any other platform. With a powerful GraphQL API, flexible content modeling, and fine-grained permissions, both developers and content teams can move faster and work better together. Hygraph is built to handle complex content needs while staying easy to use, so your team can focus on delivering great digital experiences. **Average Rating:** 4.4/5.0 **Total Reviews:** 730 #### How Do G2 Users Rate Hygraph? - **Web Analytics:** 8.2/10 (Category avg: 8.1/10) - **Audience Insights:** 8.0/10 (Category avg: 8.1/10) - **Campaign Tracking:** 7.8/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) #### Who Is the Company Behind Hygraph? - **Seller:** [Hygraph](https://www.g2.com/sellers/hygraph) - **Company Website:** hygraph.com - **Year Founded:** 2017 - **HQ Location:** Berlin - **Twitter:** @hygraph 5,094 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2bdb49f78d9109151a7e63158fcad09899833bc76518b72dbcbf98e04a598f82&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18152461%2F&secure%5Burl_type%5D=linkedin_company_website) 65 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Software Engineer, Web Developer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 64% Small, 29% Medium #### What Do G2 Reviewers Say About Hygraph? _AI-generated summary from verified user reviews_ ##### Pros - Users find the **ease of use** in Hygraph to be intuitive and perfectly suited for their content organization needs. - Users value the **flexible and intuitive content management system** of Hygraph, enhancing their overall experience. - Users highlight the **fast and easy API integration** of Hygraph, enhancing workflow and boosting productivity for teams. - Users value the **seamless integrations** with GraphQL, enhancing workflow and boosting productivity across teams. - Users value the **flexibility** of Hygraph, enjoying a developer-friendly environment and streamlined content organization. ##### Cons - Users experience a notable **learning curve** , particularly affecting newcomers lacking a technical background in CMS platforms. - Users find **learning difficulty** in navigating Hygraph, especially for non-tech individuals and newcomers to content management. - Users find the **expensive pricing structure** of Hygraph restrictive, especially for smaller teams and projects. - Users find the **difficult usability** of Hygraph challenging, especially for non-technical team members needing guidance. - Users find **pricing issues** challenging, especially with higher costs for advanced features and limits on free plans. #### What Are Recent G2 Reviews of Hygraph? **["Great CMS but can get even better"](https://www.g2.com/survey_responses/hygraph-review-8914469)** **Rating:** 4.0/5.0 stars _— Veronica G._ [Read full review](https://www.g2.com/survey_responses/hygraph-review-8914469) **["Fast, Familiar CMS Editor with Useful AI and Amazing Hygraph Support"](https://www.g2.com/survey_responses/hygraph-review-12998721)** **Rating:** 4.0/5.0 stars _— Becky L._ [Read full review](https://www.g2.com/survey_responses/hygraph-review-12998721) ### [Siteglide](https://www.g2.com/products/siteglide/reviews) Siteglide is a Digital Experience Platform (DXP) that helps Digital Agencies build and manage User-First Experiences such as Online Courses, Marketplaces, Membership Sites and Customer Portals. **Average Rating:** 4.8/5.0 **Total Reviews:** 31 #### How Do G2 Users Rate Siteglide? - **Web Analytics:** 10.0/10 (Category avg: 8.1/10) - **Audience Insights:** 10.0/10 (Category avg: 8.1/10) - **Campaign Tracking:** 10.0/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10) #### Who Is the Company Behind Siteglide? - **Seller:** [Siteglide Ltd.](https://www.g2.com/sellers/siteglide-ltd) - **Year Founded:** 2012 - **HQ Location:** Aldermaston, Berkshire - **Twitter:** @Siteglide 11,187 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bdfe284fadbe10eb9a72d452c3ee0635d9afd796b2db40bcfe8e8892fcdba01e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsiteglide%2F&secure%5Burl_type%5D=linkedin_company_website) 9 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Design - **Company Size:** 94% Small, 3% Large #### What Are Recent G2 Reviews of Siteglide? **["The Digital Experience Platform that gives you it all"](https://www.g2.com/survey_responses/siteglide-review-13060185)** **Rating:** 5.0/5.0 stars _— Steve J._ [Read full review](https://www.g2.com/survey_responses/siteglide-review-13060185) **["An all in one CMS for all of my teams needs"](https://www.g2.com/survey_responses/siteglide-review-4368354)** **Rating:** 5.0/5.0 stars _— Josh C._ [Read full review](https://www.g2.com/survey_responses/siteglide-review-4368354) #### What Are G2 Users Discussing About Siteglide? - [What is Siteglide used for?](https://www.g2.com/discussions/what-is-siteglide-used-for) ### [Optimizely One](https://www.g2.com/products/optimizely-one/reviews) Optimizely One is an AI-powered digital experience platform that unifies content, experimentation, personalization, and analytics—with AI at the core. Built on a modern, cloud-native and extensible architecture, Optimizely One is a single, fully-unified platform that powers every stage of the marketing lifecycle—from content planning and creation, to publishing and personalization, to experimentation and warehouse-native analytics. And with Optimizely Opal, the agent orchestration platform for marketing, deeply embedded across the entire suite, teams can deploy AI agents to automate workflows and accelerate results. Ready to learn more? Contact us to see how Optimizely can transform your digital experience. Why Optimizely •10,000+ brands run on Optimizely globally, including Salesforce, Zoom, and Capital One •6× Leader in the Gartner Magic Quadrant for Digital Experience Platforms (2020–2025) •Leader in The Forrester Wave™: Digital Experience Platforms, Q4 2025 — highest possible scores across 15 criteria including content management, agent orchestration framework, brand-aligned content generation, experience experimentation and personalization, and more •1,500 employees and 700+ partners worldwide •Enterprise-grade security, scalability, and compliance **Average Rating:** 4.2/5.0 **Total Reviews:** 53 #### How Do G2 Users Rate Optimizely One? - **Web Analytics:** 6.7/10 (Category avg: 8.1/10) - **Audience Insights:** 7.3/10 (Category avg: 8.1/10) - **Campaign Tracking:** 7.2/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 9.1/10) #### Who Is the Company Behind Optimizely One? - **Seller:** [Optimizely](https://www.g2.com/sellers/optimizely-a5a01825-75d4-4ab9-84c1-3a421d75af81) - **Year Founded:** 1994 - **HQ Location:** New York - **Twitter:** @Optimizely 28,791 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9b877fa3065772381c052bb976f256a580c09677aa32950af20871588d995c76&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foptimizely%2F&secure%5Burl_type%5D=linkedin_company_website) 1,650 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software - **Company Size:** 40% Medium, 31% Large #### What Do G2 Reviewers Say About Optimizely One? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **customization capabilities** of Optimizely One, enhancing teamwork and engagement with tailored content management. - Users appreciate the **personalization capabilities** of Optimizely One, enhancing their digital marketing efforts with tailored insights and tools. - Users value the **team collaboration** features of Optimizely One, enhancing project monitoring and cross-team engagement. - Users value the **comprehensive tools** in Optimizely One for effective personalization and A/B testing in marketing. - Users value the **automation of workflows** , effectively aligning marketing efforts with company needs and target audiences. ##### Cons - Users find Optimizely One's interface to be **difficult to understand** , especially with its advanced features and complexities. - Users find the **advanced features** sometimes difficult to understand, leading to a challenging user experience. - Users find the **difficult learning** curve challenging when trying to understand Optimizely One's advanced features. - Users find Optimizely One to have **difficult usability** , making it challenging to navigate and use effectively. - Users find Optimizely One has a lot to offer, but face **initial difficulty** in navigating its features effectively. #### What Are Recent G2 Reviews of Optimizely One? **["You receive exactly what you paid for with Optimizely."](https://www.g2.com/survey_responses/optimizely-one-review-10052616)** **Rating:** 4.5/5.0 stars _— Dianna G._ [Read full review](https://www.g2.com/survey_responses/optimizely-one-review-10052616) **["Optimizely One should be call Easlily One!"](https://www.g2.com/survey_responses/optimizely-one-review-10954457)** **Rating:** 5.0/5.0 stars _— Evie L._ [Read full review](https://www.g2.com/survey_responses/optimizely-one-review-10954457) #### What Are G2 Users Discussing About Optimizely One? - [What is Optimizely Digital Experience Platform used for?](https://www.g2.com/discussions/what-is-optimizely-digital-experience-platform-used-for) ### [Acquia Digital Experience Platform](https://www.g2.com/it/products/acquia-digital-experience-platform/reviews) Acquia Digital Experience Platform (DXP) è una soluzione potente e di livello enterprise progettata per aiutare le organizzazioni a costruire, gestire e ottimizzare esperienze digitali personalizzate e omnicanale. Basata su Drupal open-source, Acquia DXP combina gestione dei contenuti, dati dei clienti, personalizzazione e automazione del marketing in un'unica piattaforma unificata. Con Acquia Drupal Cloud, i team possono creare e gestire contenuti su larga scala, mentre Site Studio consente un time-to-market più rapido attraverso la costruzione di siti a basso codice. Acquia Customer Data Platform (CDP) centralizza i dati dei clienti da varie fonti, fornendo una visione a 360 gradi che guida la segmentazione, la personalizzazione e l'analisi predittiva. I marketer possono offrire esperienze su misura attraverso web, email e mobile utilizzando Acquia Campaign Studio e strumenti di Personalizzazione, mentre i test A/B integrati e le analisi aiutano a ottimizzare le prestazioni. I team possono anche garantire l'accessibilità del sito ottimizzando i contenuti con Acquia Web Governance, il tutto aumentando la visibilità e il coinvolgimento del sito su tutte le piattaforme con Acquia Content Optimization. La piattaforma supporta anche la gestione multi-sito, la sicurezza aziendale, la conformità GDPR/CCPA e si integra facilmente con strumenti leader come Salesforce e Marketo. Fidato dai principali marchi globali, Acquia DXP consente alle aziende di creare esperienze digitali coerenti e basate sui dati che aumentano il coinvolgimento, la fidelizzazione e i ricavi dei clienti. Che tu sia nel B2B, B2C o nel settore pubblico, Acquia offre la flessibilità e la scalabilità per raggiungere i tuoi obiettivi di trasformazione digitale. **Average Rating:** 4.3/5.0 **Total Reviews:** 208 #### How Do G2 Users Rate Acquia Digital Experience Platform? - **Analisi Web:** 7.9/10 (Category avg: 8.1/10) - **Approfondimenti sul pubblico:** 8.3/10 (Category avg: 8.1/10) - **Monitoraggio delle campagne:** 7.8/10 (Category avg: 8.1/10) - **Ritiene che the product sia stato un valido partner commerciale?:** 8.6/10 (Category avg: 9.1/10) #### Who Is the Company Behind Acquia Digital Experience Platform? - **Venditore:** [Acquia](https://www.g2.com/it/sellers/acquia) - **Sito web dell'azienda:** www.acquia.com - **Anno di Fondazione:** 2007 - **Sede centrale:** Boston, MA - **Twitter:** @Acquia 44,968 follower su Twitter - **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=04fd8f26a6e34bbb1875cece1f5cbe817f4d8aefc237da41b4d77a2ffdef7686&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F167056%2F&secure%5Burl_type%5D=linkedin_company_website) 1,098 dipendenti su LinkedIn® #### Who Uses This Product? - **Who Uses This:** Drupal Developer - **Top Industries:** Tecnologia dell'informazione e servizi, Software per computer - **Company Size:** 34% Small, 33% Large #### What Do G2 Reviewers Say About Acquia Digital Experience Platform? _AI-generated summary from verified user reviews_ ##### Pros - Gli utenti elogiano il **supporto clienti rapido e competente** di Acquia DXP, migliorando la loro esperienza complessiva e soddisfazione. - Gli utenti trovano **Acquia DXP facile da imparare** e apprezzano le sue ricche funzionalità e l'eccezionale supporto clienti. - Gli utenti apprezzano l' **integrazione senza soluzione di continuità** di Acquia DXP, migliorando la loro gestione dei contenuti e l'esperienza digitale. - Gli utenti apprezzano la **personalizzazione** della Piattaforma di Esperienza Digitale di Acquia, che consente esperienze su misura per diversi ruoli utente. - Gli utenti apprezzano la **facilità d'uso** della Piattaforma di Esperienza Digitale di Acquia, rendendola accessibile anche ai non sviluppatori. ##### Cons - Gli utenti affrontano sfide di **dipendenza dagli sviluppatori** , specialmente con la gestione dei plugin PHP sulla piattaforma cloud di Acquia. - Gli utenti trovano la **curva di apprendimento ripida** a causa delle funzionalità travolgenti e della documentazione obsoleta che richiede ulteriore tempo di supporto. - Gli utenti trovano che le **funzionalità limitate di analisi e automazione native** della piattaforma Acquia Digital Experience ostacolino la produttività. - Gli utenti trovano il **supporto clienti scadente** inizialmente generico e lento, influenzando l'esperienza complessiva con la piattaforma. - Gli utenti trovano che le **difficoltà di configurazione** con Acquia Digital Experience Platform possano essere opprimenti e richiedere molto tempo. #### What Are Recent G2 Reviews of Acquia Digital Experience Platform? **["Grande esperienza"](https://www.g2.com/it/survey_responses/acquia-digital-experience-platform-review-8767282)** **Rating:** 5.0/5.0 stars _— Sukhdeep S._ [Read full review](https://www.g2.com/it/survey_responses/acquia-digital-experience-platform-review-8767282) **["Il prodotto di Acquia sta recuperando terreno — le sue protezioni per i partner no"](https://www.g2.com/it/survey_responses/acquia-digital-experience-platform-review-5189132)** **Rating:** 4.0/5.0 stars _— Adrian C._ [Read full review](https://www.g2.com/it/survey_responses/acquia-digital-experience-platform-review-5189132) #### What Are G2 Users Discussing About Acquia Digital Experience Platform? - [A cosa serve Acquia Drupal Cloud?](https://www.g2.com/it/discussions/what-is-acquia-drupal-cloud-used-for) - 1 comment - [How much does acquia cost?](https://www.g2.com/it/discussions/how-much-does-acquia-cost) - [Is Drupal cloud based?](https://www.g2.com/it/discussions/is-drupal-cloud-based) - [Che cos'è Acquia Cloud?](https://www.g2.com/it/discussions/acquia-drupal-cloud-what-is-acquia-cloud) - 3 comments - [What is Acquia Drupal?](https://www.g2.com/it/discussions/what-is-acquia-drupal) ### [Neptune DXP](https://www.g2.com/products/neptune-dxp/reviews) Neptune DXP is a no-code/low-code application development platform specifically designed to facilitate the creation and management of applications within the SAP ecosystem and beyond. This innovative solution empowers users to develop, run, and orchestrate modern applications with ease, significantly accelerating the development process compared to traditional methods. By leveraging its unique capabilities, organizations can streamline their operations and enhance their agility in an ever-evolving technological landscape. Targeted primarily at enterprises that utilize SAP systems or integrate SAP with various Software as a Service (SaaS) applications, Neptune DXP caters to a diverse range of professionals, including IT departments, business analysts, and application developers. The platform is particularly advantageous for organizations seeking to improve operational efficiency, as it allows users with limited coding experience to create applications, thereby broadening access to app development within the organization. This democratization of development fosters collaboration between technical and non-technical teams, driving innovation and responsiveness. One of the standout features of Neptune DXP is its ability to seamlessly integrate SAP and non-SAP systems, ensuring that organizations can maximize their existing investments while adopting new technologies. This integration capability is crucial for enterprises that rely on a mix of legacy systems and modern applications. Additionally, Neptune DXP is built with enterprise-grade governance in mind, providing the necessary security and compliance measures that large organizations require to navigate complex regulatory environments effectively. The platform's performance metrics are particularly impressive, enabling users to build applications up to ten times faster while reducing development effort by as much as 80%. This level of efficiency not only accelerates time-to-market for new applications but also allows teams to allocate resources more effectively, ultimately driving productivity. With a robust user base of over 850 customers and 4 million users, Neptune DXP has established a strong presence in the market, supported by a network of more than 100 certified partners who assist with implementation and integration. Neptune DXP distinguishes itself in the no-code/low-code platform category by combining AI capabilities with a solid SAP-native foundation. This unique positioning enables enterprises to harness the power of artificial intelligence while maintaining control over their application development processes. By adopting Neptune DXP, organizations can drive innovation, enhance productivity, and achieve their digital transformation objectives more efficiently. **Average Rating:** 4.5/5.0 **Total Reviews:** 213 #### How Do G2 Users Rate Neptune DXP? - **Web Analytics:** 8.3/10 (Category avg: 8.1/10) - **Audience Insights:** 8.2/10 (Category avg: 8.1/10) - **Campaign Tracking:** 8.0/10 (Category avg: 8.1/10) - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) #### Who Is the Company Behind Neptune DXP? - **Seller:** [Neptune Software](https://www.g2.com/sellers/neptune-software) - **Company Website:** www.neptune-software.com - **Year Founded:** 2011 - **HQ Location:** Oslo, Oslo - **Twitter:** @NeptSoft 1,279 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4ad2c2586b98cf294e8b752137e306bf25f3bf128b1a4606e0eed31554bbbeb5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fneptune-software%2F&secure%5Burl_type%5D=linkedin_company_website) 205 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Consultant, Software Engineer - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 42% Large, 31% Small #### What Do G2 Reviewers Say About Neptune DXP? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Neptune DXP, benefiting from its intuitive drag and drop functionality. - Users love the **easy low-code app development** with Neptune DXP, enhancing efficiency and flexibility for all developers. - Users find Neptune DXP's **low-code approach** simplifies app development, enabling both novice and expert developers to thrive. - Users praise the **offline support for mobile apps** , enhancing accessibility and efficiency for remote work situations. - Users highly value the **strong customer support** of Neptune DXP, noting its responsiveness and 24/7 availability. ##### Cons - Users face a **steep learning curve** with Neptune DXP, requiring support and better documentation for easier navigation. - Users find a **complex learning curve** for Neptune DXP, requiring technical skills and initial support for effective use. - Users face a **steep learning curve** with Neptune DXP, especially without detailed documentation or prior technical skills. - Users note a **steep learning curve** with Neptune DXP, making initial navigation and implementation challenging for newcomers. - Users find the **complex learning curve** of Neptune DXP challenging, especially for those new to low-code platforms. #### What Are Recent G2 Reviews of Neptune DXP? **["Neptune DXP Speeds Delivery of Modern, User-Friendly SAP Apps"](https://www.g2.com/survey_responses/neptune-dxp-review-13107567)** **Rating:** 4.5/5.0 stars _— Pierre D._ [Read full review](https://www.g2.com/survey_responses/neptune-dxp-review-13107567) **["Neptune is a good low code tool to optimize and enhance development process"](https://www.g2.com/survey_responses/neptune-dxp-review-7845358)** **Rating:** 4.0/5.0 stars _— Anand K._ [Read full review](https://www.g2.com/survey_responses/neptune-dxp-review-7845358) #### What Are G2 Users Discussing About Neptune DXP? - [What is Neptune DXP used for?](https://www.g2.com/discussions/what-is-neptune-dxp-used-for) - 1 upvote - [‹ Prev‹ Prev](/categories/digital-experience-platforms-dxp/small-business?order=g2_score#product-list) - [1](/categories/digital-experience-platforms-dxp/small-business?order=g2_score#product-list) - 2 - Next ›Next › Spotlight Categories [CRM Software](https://www.g2.com/categories/crm) [Experience Management Software](https://www.g2.com/categories/experience-management) [Purchasing Software](https://www.g2.com/categories/purchasing-software) [Travel Management Solutions](https://www.g2.com/categories/travel-management) [Third Party & Supplier Risk Management Software](https://www.g2.com/categories/third-party-supplier-risk-management) Similar Categories - [Brand Asset Management](/categories/brand-asset-management) - [Client Portal](/categories/client-portal) - [Cloud Content Collaboration](/categories/cloud-content-collaboration) - [CMS Tools](/categories/cms-tools) - [Commenting Systems](/categories/commenting-systems) - [Component Content Management Systems](/categories/component-content-management-systems) - [Content Moderation Tools](/categories/content-moderation-tools) - [Design Systems](/categories/design-systems) - [Desktop Search](/categories/desktop-search) - [Digital Asset Management](/categories/digital-asset-management) - [Digital Experience Orchestration (DXO) Platforms](/categories/digital-experience-orchestration-dxo-platforms) - [Digital Rights Management (DRM)](/categories/digital-rights-management-drm) - [Document Management](/categories/document-management) - [Enterprise Content Management (ECM)](/categories/enterprise-content-management-ecm) - [File Migration](/categories/file-migration) [Browse Digital Experience Platforms (DXP) Themes](/categories/digital-experience-platforms-dxp/themes) ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash") NP Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash) Updated Products classified in the overall Digital Experience Platforms (DXP) category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Digital Experience Platforms (DXP) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Digital Experience Platforms (DXP) category. In addition to qualifying for inclusion in the Digital Experience Platforms (DXP) category, to qualify for inclusion in the Small Business Digital Experience Platforms (DXP) category, a product must have at least 10 reviews left by a reviewer from a small business. Show More * * * ## How Do You Choose the Right Digital Experience Platforms (DXP)? ### What You Should Know About Digital Experience Platforms (DXP) ### **What Does DXP Stand For?** DXP stands for digital experience platform. DXPs are truly an all-encompassing software system that connects data and content with customers to create a seamless personalized digital customer experience. DXPs have tools that interact with all customer touchpoints, so they have components such as content hubs, CRM, UX and UI design tools, DevOps, digital asset management, data security, and more. The development of DXPs arose out of a disconnect between customer data and how it can be leveraged in marketing channels such as websites, social media platforms, advertisements, and customer touchpoints such as customer service, e-commerce platforms, and so on.  DXPs cover a lot of ground in terms of the functionality they provide, and each of the component pieces of a DXP are often full-fledged software themselves. These pieces include, but aren’t limited to, hybrid or headless CMS software, personalization software, marketing automation software, CRM software, data management platforms (DMP), digital analytics software, various translation and localization tools, and other assorted content management systems. DXPs are relatively new, and most major competitors in the market arose in the past decade. There is room for fluctuation as the market settles, and market experts are watching the space closely as DXP vendors prioritize specific features, acquire other software solutions to fold into their product, and settle on definitions of the category. #### What Types of Digital Experience Platforms (DXP) Exist? DXPs must provide extensive feature coverage to achieve the cross-channel customer experience optimization they are intended for. As a result, vendors leverage one of two models to include all the necessary features in their solution. Both models have advantages and disadvantages depending on what software the business is already using, so buyers need to ensure their desired DXP fits with their existing software stack. **Open DXPs** Open DXPs may be thought of as connective tissue that integrates multiple best-of-breed solutions, allowing users to orchestrate their marketing strategy with the best available point solutions. Leveraging an open DXP is especially attractive to businesses that are already using some of the software components integrated into a given offering. The main appeal of an open DXP is the ability to use the best-of-breed solutions for the individual components needed for a DXP. However, that strength can also be a drawback for some companies. Since open DXPs consist of multiple, integrated point solutions, users must have a strong understanding of each to get the most out of the larger DXP ecosystem. If a business hasn’t leveraged many marketing tools or content management systems in the past, jumping right into an open DXP may be challenging. Businesses considering an open DXP should ensure their workforce is either already familiar with the individual component pieces of software, or be prepared to offer comprehensive training on each solution. **Closed DXPs** Closed DXPs are all-in-one platforms that include all the individual pieces of a DXP in a single, unified system offered by one provider. While open DXPs integrate multiple solutions to achieve all the functionality needed for a full DXP, closed DXP providers offer a one-stop shop where buyers find all the features they need in one platform. Since all-in-one DXPs are a closed ecosystem, these types of solutions are helpful to companies that thus far haven’t invested much in their marketing stack or those looking to consolidate their stack. As is the case with open DXPs, all-in-one solutions aren’t without potential issues. Since all the components of a closed DXP are developed and maintained by one provider, there isn’t a guarantee that the individual pieces are of best-in-class quality. Closed DXPs also host far fewer integrations with other software (ultimately, to incentivize users to utilize as much of the platform as possible). This is particularly disruptive for companies with an established marketing software stack. ### **DXP Platform Features ** As mentioned previously, DXPs are made up of an integrated set of technologies, each with its own granular feature set, meaning they have dozens of features. Listed below are the component software within DXPs and their role within the DXP ecosystem. 1. **Hybrid or headless CMS** : Hybrid or headless CMS is a foundational component that DXPs are built on. With headless CMS, users are not required to create bespoke front ends for applications when planning and designing content delivery. This streamlined, device-agnostic content delivery allows businesses to focus their effort on the content itself and how it can be personalized and optimized. 2. **Personalization** : Efficient digital experience personalization is the overall goal of DXPs. The personalization tools within DXPs are effective because they provide direct access to multiple repositories of customer and user data. Since businesses often keep that kind of information in many disparate, disconnected silos, other personalization solutions can struggle with effectiveness. DXPs streamline personalization by integrating all these data repositories into the systems that deliver content. 3. **Marketing automation** : The digital marketing automation arm of DXPs handles broad-reaching marketing orchestration by pulling customer and user data from CRMs and data management platforms, delivering experiences across multiple channels, and pulling content from various content storage repositories. 4. **Digital asset management (DAM)**: DAM tools are content management systems that specifically handle the storage and delivery of marketing collateral. DAMs are a pivotal component within DXPs since other pieces, like marketing automation tools, pull content from them when orchestrating content campaigns. 5. **Data management platform (DMP)**: DXPs include a DMP within their offering to house customer and user data. DMPs sometimes integrate with customer relationship management (CRM) solutions to intake more customer data. DXPs are heavily reliant on the data housed within this component to create personalized content in real-time. 6. **Translation and localization** : DXPs include translation and localization tools, which are useful when businesses attempt to personalize digital experiences based on a user’s preferred location or language. 7. **E-commerce platforms** : Many DXPs also provide all the functions of an e-commerce platform, allowing businesses to run an online store within the same platform that maintains the rest of their digital presence. E-commerce websites provide many features that regular web content management software does not, like integrations with inventory management, search and navigation, and payment gateways. 8. **Digital analytics** : Gathering and applying analytics are key components within DXPs. Businesses leverage digital analytics to measure content performance and user experience, which are then used to further refine their digital experiences. ### Platform Benefits **Potential consolidation of the marketing software stack** : Depending on solution type, industry, and size of the business, a DXP can eliminate the need for some of its individual marketing technologies. A DXP has multiple functionalities, so these platforms offer all the features of the necessary individual software, but on a unified system, making this type of solution helpful for companies that haven’t invested a lot into their marketing technology stack or for those that want to consolidate their stack. **Optimal content usage** : Businesses strive for repeat customers, and one method of accomplishing this is via personalized content that keeps bringing customers back. Once businesses have a deeper understanding of who their customers are, what content they’re looking for, and where they are in the buying process, they can use a DXP to leverage this data to provide personalized content across numerous channels based on context, interaction history, preferences, and several other factors. In this way, DXPs ensure that the entire customer lifecycle is consistent.  **Single control center** : DXPs allow for the control of all related business processes on a single platform, eliminating the need to switch between multiple software to perform different tasks. This makes it easier to track user behavior across various touchpoints, analyze this data, and deliver relevant content, allowing for time optimization, cost savings, and improved customer satisfaction. ### Professional & Industry Cases The solutions offered by DXPs are particularly pertinent to two departments within a business: product or development teams and marketing teams. The components in a DXP may be separated into those that create and maintain websites, apps, portals, etc., and those that create, house, deliver and analyze marketing materials. There is a significant overlap between these pieces in terms of relevancy to specific teams. While other departments like sales or customer service leverage parts of a DXP (e.g., a CRM component), developers and marketing professionals are the most likely users to leverage a DXP with a major hands-on approach. **Developers** : One of the core components of a DXP is the hybrid or headless CMS which allows developers to create and maintain digital experiences that are device agnostic. Headless CMS are called such because they don’t provide a static front-end delivery, allowing the delivery of content to websites, desktop apps, mobile apps, and more without requiring the development of unique front ends for each. Within a DXP, developers are often tasked with creating the channels through which content will be delivered, and since DXPs utilize headless CMS, they don’t have to worry about tailor-making front-end outputs for each. **Marketers** : The majority of components inside DXPs are primarily used by marketing professionals. Key pieces include marketing automation, digital asset management software, and personalization and segmentation. While developers handle creating marketing channels like websites and apps, marketers are tasked with creating and delivering a steady stream of personalized content through those channels. DXPs offer marketers a full suite of tools for the endeavor, including a centralized hub for customer and user data, repositories for content and assets, and myriad tools to ensure experiences are timely and personalized. ### What’s the best digital experience platform for small businesses? For SMBs aiming to deliver engaging digital experiences without complex infrastructure, [top-rated small business digital experience platforms](https://www.g2.com/categories/digital-experience-platforms-dxp/small-business) include: - [Webflow](https://www.g2.com/products/webflow/reviews) offers a visual web development platform that empowers marketing teams to build, manage, and optimize websites without coding. Its intuitive interface and responsive design capabilities make it ideal for small businesses seeking agility and control. - [Sanity](https://www.g2.com/products/sanity/reviews) provides a headless CMS that enables real-time collaboration and structured content delivery across channels. Its flexibility and developer-friendly approach cater to small businesses looking to scale their digital presence. - [Kentico](https://www.g2.com/products/kentico/reviews) delivers an integrated marketing platform with content management, digital marketing, and commerce tools. Its scalability and user-friendly interface help small businesses create personalized customer journeys. ### What’s the best digital experience platform for medium-sized companies? For medium-sized businesses aiming to unify content, commerce, and customer engagement, top digital experience platforms on G2 include: - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) offers a composable, enterprise-grade solution that integrates content management, personalization, commerce, and analytics. Its AI-driven features and headless capabilities are ideal for medium-sized companies scaling across multiple channels. - [Jahia DXP](https://www.g2.com/products/jahia-dxp/reviews) combines content management and customer data management. It supports headless and traditional delivery, empowering medium-sized businesses to create personalized digital experiences with easy integration into existing tech stacks. - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) focuses on commerce-driven digital experiences, offering AI-powered search, merchandising, and content management. Its intuitive interface and integration-friendly design help medium-sized companies drive personalized shopping and content experiences at scale. ### What's the best DXP provider for interactive apps? For organizations developing interactive applications that require seamless integration, real-time personalization, and robust content management, leading DXPs based on G2 reviews include: - [Adobe Experience Manager (AEM)](https://www.g2.com/products/adobe-experience-manager/reviews) offers a comprehensive suite that combines content management, digital asset management, and personalization tools. With its robust APIs and integration capabilities, AEM enables developers to create dynamic, interactive applications.[ ](https://business.adobe.com/resources/reports/gartner-mq-digital-experience-platforms-2025.html?utm_source=chatgpt.com) - [Liferay Digital Experience Platform](https://www.g2.com/products/liferay-liferay-digital-experience-platform/reviews) is known for its flexibility and scalability. It offers a modular architecture suitable for developing interactive applications. With features like user segmentation, content targeting, and integration with various backend systems, Liferay supports the creation of personalized and engaging user experiences. - [Optimizely One](https://www.g2.com/products/optimizely-one/reviews) focuses on experimentation and optimization, providing tools for A/B testing, personalization, and content management. Its capabilities allow developers to build interactive applications that can be continuously tested and refined to enhance user engagement. ### Alternatives Alternatives to DXPs can replace this type of software, either partially or completely: [WebOps platforms:](https://www.g2.com/categories/webops-platforms) WebOps platforms hone in on the rapid development capabilities found in DXPs, but remove some of the bulkier aspects of DXPs. Development-focused businesses are more likely to leverage WebOps platforms over DXPs since the former provides all of the comprehensive web and application development tools without the marketing-focused solutions in the latter. [Web content management systems (WCMS):](https://www.g2.com/categories/web-content-management) DXPs were born out of the limitations posed by traditional web content management systems (WCMS). A WCMS is used to create and manage content and uses API-first architecture to deploy content through multiple channels. A DXP does everything a WCMS does, just on a larger scale. With a DXP, businesses can sync, manage and push content across channels, such as web, mobile, customer portals, IoT devices, billboards, and more. Further, a DXP can establish intranets and manage microsites.  ### Platform Challenges **Onboarding and implementation** : DXPs are packed full of features, and fully understanding how to effectively leverage all the pieces of one may be a challenge. Without comprehensive cross-team training, businesses could find themselves paying a lot of money for a tool their team doesn’t use to its full potential. All teams utilizing a DXP should be given training on their specific components, and how all these pieces affect and interact with one another. Efficient cross-team communication and collaboration are essential to get the most out of a DXP. **Buyer's remorse** : If a business decides it wants to move away from a DXP once it is already implemented, this can be complicated. Since the DXP manages so many of the business’s workflow processes and links within and between teams, eliminating a DXP once it's in place can be time-consuming and costly. ### How to Buy #### Requirements Gathering (RFI/RFP) for Digital Experience Platforms (DXP) Purchasing a DXP is a significant decision that needs to be made carefully as the chosen product is likely to be a costly investment and a long-term decision. Once it is decided that an organization needs a DXP, here are additional areas to evaluate: **Business goals to be achieved** : A DXP shouldn’t be leading the conversation. A DXP should underpin the business objectives, with specific attention to marketing goals, and should aid in executing the strategies put in place by the business. Businesses should think about the foundational capabilities needed to meet their specific goals, which will help when searching for a DXP. **Understanding marketing needs** : Each business has their unique way of curating digital experiences for their customers—types of marketing campaigns, content creation, publishing environment, etc. Understanding the nuances of the business’s workflows will help in choosing a DXP that integrates well with the existing ways of working. **Current marketing technology stack** : Doing a thorough audit of the business’s current martech stack is integral before purchasing a digital experience platform as a DXP will come integrated with a lot of martech functionality. It’s important to make note of what software is in the stack, who uses various parts of the stack, and existing integrations within the stack. Having this holistic view of the current martech situation will also help with the deployment and adoption of the DXP. #### Compare Digital Experience Platforms (DXP) Products (Long List vs. Short List) **Create a long list** There is a good amount of options when it comes to digital experience platform software. Once buyers understand the requirements, they should search for DXP vendors by browsing the internet. Most product websites will have a ‘Features’ page that will provide a high-level picture of what the software encompasses. G2.com is a good place to start. **Create a shortlist** Next, buyers should research further into the long list of solutions to create a shortlist. There is lots of research (articles and videos) that explain and review different products from different perspectives. Buyers should find research that caters to their industry. G2.com’s ‘Compare’ feature will help to stack software up side by side to compare specific features and learn how real users rate them. **Conduct demos** Demos are a great way to get a first-hand look at potential solutions and ask the right questions to determine which product is right for the organization. Demos are a great opportunity to ask the vendor to do a walkthrough of how the product addresses different use cases—how would a marketer get used out of the product versus a developer? Buyers should prepare for each demo by having a standard list of questions and clarifications to ask each vendor.   #### Selection of Digital Experience Platforms (DXP) **Choose a selection team** Members of both the development team and the marketing team should be part of the selection process since these teams will be interacting with the DXP the most.  **Negotiation** At this stage, it is important to discuss pricing and ask if any discounts are available, whether it be for purchasing a larger number of licenses or for a longer duration. Buyers should explore payment options and implementation and onboarding services at this time as well.  **Final decision** Now that buyers know which DXP solution they want to purchase, they should ask for a trial run of the product to test how it will be implemented and adopted by their teams. If it can be well integrated with existing technology and the teams receive it well, the buyer can be confident that the purchase will be successful. ### Digital Experience Platforms (DXP) Trends **Transparent customer data management:** To deliver seamless personalized digital experiences, businesses rely heavily on customer data, whether it be geolocation, personal preferences, past purchases, or other factors. However, there has been concern over customer data collection in recent years because businesses failed to use this data responsibly. Research shows that customers hesitate to share personal data if they do not trust a company. Responsible data collection and usage practices are integral to building customer trust and loyalty, and consequently integral to providing customers with seamless digital experiences. [**Personalization in digital experiences is a must**](https://www.g2.com/articles/2021-digital-transformation-dx-trends) **:** Personalization is no longer just nice to have when it comes to content and online shopping experiences. Customers expect personalization in each part of their shopping journeys, from receiving marketing emails to browsing online to post-purchase periods. Personalization leads to higher rates of conversion and repeat purchases.