Best Data Visualization Tools with Marketing Capabilities

How Many Data Visualization Tools Products Does G2 Track?

Total Products under this Category: 478

Category Stats (Aug 2026)

  • Average Rating: 4.43/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Supersimple (+0.89%) - Among all products in this category, Supersimple recorded the largest rating increase compared to last month

Last updated: August 04, 2026

How Does G2 Rank Data Visualization Tools Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 26,100+ Authentic Reviews
  • 478+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Data Visualization Tools

G2 Grid® for Data Visualization Tools plotting products by satisfaction and market presence

Highlighted products: Canva, Databricks, Domo, Looker, Data Studio, Elastic Stack, SAP HANA Cloud, and AgencyAnalytics.

Underlying data: [Grid® JSON](https://www.g2.com/categories/data-visualization-tools/grids.json?focus%5B%5D=canva&focus%5B%5D=databricks&focus%5B%5D=domo&focus%5B%5D=looker&focus%5B%5D=data-studio&focus%5B%5D=elastic-stack&focus%5B%5D=sap-hana-cloud-2025-10-01&focus%5B%5D=agencyanalytics)

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Looker

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation.

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AgencyAnalytics

AgencyAnalytics is the only reporting and insights platform built for marketing agencies. Prove your value to clients, win back the hours you lose to manual reporting, and keep more of the clients you've worked hard to earn. Connect every client's marketing channels into live, customizable dashboards and report on SEO, PPC, social media, email, call tracking, ecommerce, local, and more, with 85+ integrations in one place. Automate report creation and scheduling so polished, accurate updates go out on time without the manual work. Benchmark performance, spot trends early, and use AI-powered insights to walk into client calls already knowing what's working and what to fix. Everything is fully white-labeled for your agency, so clients get their own branded login to the web or mobile app. Whether you're an established agency or just getting started, AgencyAnalytics offers flexible pricing that scales as you grow. Try it risk-free for 14 days, no credit card required.

Average Rating: 4.7/5.0

Total Reviews: 450

How Do G2 Users Rate AgencyAnalytics?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.0/10)
  • Dashboards: 9.3/10 (Category avg: 9.0/10)
  • Steps to Answer: 8.8/10 (Category avg: 8.6/10)
  • Formats: 8.9/10 (Category avg: 8.6/10)

Who Is the Company Behind AgencyAnalytics?

  • Seller: AgencyAnalytics
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Toronto
  • Twitter: @agencyanalytics
    4,047 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    125 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 88% Small, 8% Medium

What Do G2 Reviewers Say About AgencyAnalytics?

AI-generated summary from verified user reviews

Pros
  • Users find AgencyAnalytics easy to use, with intuitive features that simplify managing SEO projects and generating reports.
  • Users love how AgencyAnalytics provides a time-saving solution by streamlining data organization and reporting processes.
  • Users praise the responsive customer support of AgencyAnalytics, enhancing their experience with timely assistance and guidance.
  • Users appreciate the user-friendly setup of AgencyAnalytics, simplifying reporting and enhancing client communication with ease.
  • Users value the robust integration capabilities of AgencyAnalytics, enhancing report generation and performance monitoring effortlessly.
Cons
  • Users face significant integration issues with AgencyAnalytics, leading to delays and frustrating experiences during client meetings.
  • Users find the platform limited in customization and features, affecting their ability to tailor reports and dashboards.
  • Users find the learning curve challenging due to customization and dashboard structure complexity in AgencyAnalytics.
  • Users experience reporting issues as dashboard changes complicate report building and integrations occasionally fail, impacting data accuracy.
  • Users often face connection issues with AgencyAnalytics, causing delays and frustration during client meetings.

What Are Recent G2 Reviews of AgencyAnalytics?

What Are G2 Users Discussing About AgencyAnalytics?

Whatagraph

Whatagraph is the marketing intelligence platform where reporting scales without scaling the team behind it. One governed data foundation powers every destination your team uses — client reports, dashboards, AI tools, BigQuery — so the same trustworthy numbers show up everywhere, without anyone in the middle. The agency stops adding a reporting hire for every ten new clients, because the data layer scales, not the headcount. The data team stops being a ticket queue between marketing and its own numbers, because marketing can self-serve from the same governed foundation the analyst uses. And every cross-channel decision — where to move spend, which campaign to scale, which one to stop — runs on numbers that mean the same thing on Monday as they do on Friday, whether the answer comes from a report, a dashboard, or an AI tool. One foundation. Every destination. No operational tax for growing on top of it.

Average Rating: 4.5/5.0

Total Reviews: 268

How Do G2 Users Rate Whatagraph?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.0/10)
  • Dashboards: 8.6/10 (Category avg: 9.0/10)
  • Steps to Answer: 8.7/10 (Category avg: 8.6/10)
  • Formats: 8.9/10 (Category avg: 8.6/10)

Who Is the Company Behind Whatagraph?

  • Seller: Whatagraph
  • Year Founded: 2015
  • HQ Location: Amesterdam, Netherlands
  • Twitter: @whatagraph
    1,270 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    55 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Marketing Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 77% Small, 18% Medium

What Do G2 Reviewers Say About Whatagraph?

AI-generated summary from verified user reviews

Pros
  • Users commend the lightning-fast customer support of Whatagraph, providing timely help directly from the dashboard.
  • Users love the automation features of Whatagraph, significantly reducing time spent on manual reporting and enhancing efficiency.
  • Users value the customizability of Whatagraph, enhancing report engagement and tailoring functionalities to meet specific needs.
  • Users highlight the ease of use of Whatagraph, praising its simple report-building functionality and customizability.
  • Users appreciate the easy integrations of Whatagraph, enabling quick and efficient reporting across multiple data sources.
Cons
  • Users find Whatagraph's pricing expensive, making it hard for solopreneurs to sustain long-term usage.
  • Users find the slow loading and self-reloading reports frustrating, especially during important presentations under tight deadlines.
  • Users note a lack of integration with some platforms, which can limit the overall effectiveness of Whatagraph.
  • Users face connection issues with Whatagraph, particularly regarding linking personal media accounts for data analysis.
  • Users encounter editing issues with glitches when multiple users collaborate, impacting efficiency and campaign options.

What Are Recent G2 Reviews of Whatagraph?

What Are G2 Users Discussing About Whatagraph?

DashThis

DashThis is a marketing reporting platform that turns multi-platform data into client-ready dashboards automatically. Instead of copy-pasting screenshots and manually pulling numbers from a dozen tools, you connect your data sources once and let DashThis handle the rest. The result: polished, up-to-date reports your clients can actually understand, without the hours of manual work. Built for marketing agencies, consultants, and in-house teams managing multiple clients or campaigns, DashThis connects to 30+ platforms natively, including Google Analytics 4, Meta Ads, Google Ads, TikTok Ads, LinkedIn, Instagram, YouTube, HubSpot, Klaviyo, Ahrefs, and Google My Business. Need to pull in data that isn't covered by a native integration? A flexible CSV import system lets you include any custom or proprietary metrics so every number you track ends up in one place. Smarter reporting with AI Insights DashThis goes beyond aggregating data. With AI Insights, your dashboards automatically generate plain-language analysis of your marketing performance, surfacing trends, anomalies, and key takeaways directly inside your reports. Instead of spending time writing commentary for every client, AI Insights does the heavy lifting, so you can focus on strategy. It's the difference between handing a client a pile of numbers and handing them a story they can act on. Built for agencies that need to move fast Creating a new client report takes minutes, not hours. Choose from 50+ preset templates and 1,000+ widget templates, or save any of your own dashboards as reusable templates. One-click cloning lets you replicate an existing report structure for a new client or campaign instantly. For client-facing work, DashThis offers full white-label capabilities. Apply your own domain, logo, brand colors, and remove all DashThis branding so every report looks like it came straight from your agency. Share reports via custom URL, scheduled email with PDF attachment, or on-demand download. Automated recurring email delivery means reports go out on schedule without anyone having to remember to hit send. DashThis is how agencies scale their reporting without scaling their headcount and how they use AI to deliver sharper insights to every client, every month.

Average Rating: 4.7/5.0

Total Reviews: 91

How Do G2 Users Rate DashThis?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.0/10)
  • Dashboards: 9.5/10 (Category avg: 9.0/10)
  • Steps to Answer: 9.2/10 (Category avg: 8.6/10)
  • Formats: 9.2/10 (Category avg: 8.6/10)

Who Is the Company Behind DashThis?

  • Seller: DashThis
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Quebec, Canada
  • Twitter: @DashThis
    2,070 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    23 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 80% Small, 16% Medium

What Do G2 Reviewers Say About DashThis?

AI-generated summary from verified user reviews

Pros
  • Users love the super customizable dashboard of DashThis, making analytics review effortless and visually appealing.
  • Users enjoy the ease of use of DashThis, finding it simple and visually appealing for analytics.
  • Users love the intuitive design of DashThis, making analytics review simple and visually engaging.
  • Users love the ease of reviewing analytics with DashThis, enjoying a streamlined view and customizable metrics.
  • Users value the centralized management of DashThis, simplifying the review of analytics and metrics in one place.
Cons
  • Users find DashThis expensive, particularly for individuals and smaller teams, affecting accessibility and usability.
  • Users find inadequate reporting metrics in DashThis, making it challenging to customize client dashboards effectively.
  • Users face reporting issues due to the complexity of accessing needed metrics and requiring knowledge of other programs.
  • Users find access limitations challenging as customizing client dashboards with required metrics can be difficult.
  • Users find DashThis somewhat complex, especially for those unfamiliar with similar tools and dashboards.

What Are Recent G2 Reviews of DashThis?

What Are G2 Users Discussing About DashThis?

Reportz

Reportz is a white-label KPIs reporting software solution that helps digital marketing professionals automate and streamline client reporting processes through customizable dashboards. Reportz serves as a comprehensive reporting platform for digital marketing agencies, freelancers, and in-house marketing teams to create, manage, and deliver client-facing performance reports. It belongs to the category of marketing analytics tools specifically designed for automated reporting and data visualization. Key features and benefits include: • Customizable dashboards: Allows users to create tailored reports with relevant KPIs for each client • White-label functionality: Enables branding of reports with agency logos and color schemes • Data integration: Connects with multiple marketing platforms to aggregate data in one place • Automated reporting: Generates and sends reports on a scheduled basis without manual intervention • Client access portal: Provides clients with direct access to their live performance dashboards Reportz addresses several common challenges faced by digital marketing professionals: 1. Time-consuming manual report creation 2. Difficulty in presenting data from multiple sources cohesively 3. Lack of real-time reporting capabilities 4. Need for branded, professional-looking reports 5. Inefficient communication of marketing performance to clients The software is designed to integrate with a wide range of digital marketing tools and platforms, offering compatibility with popular analytics, advertising, and social media services. It provides a user-friendly interface that allows for quick setup and easy maintenance of client reports. Users can expect to benefit from: • Significant time savings through automated report generation • Enhanced client satisfaction with transparent, real-time reporting • Improved data visualization and storytelling capabilities • Consistent branding across all client communications • Scalability to handle reporting for multiple clients or campaigns Reportz offers flexibility in its pricing model, with plans that accommodate various team sizes and reporting needs. The platform supports unlimited users and KPIs within dashboards, allowing for comprehensive reporting without artificial limitations. By centralizing the reporting process and offering extensive customization options, Reportz enables digital marketing professionals to focus more on strategy and less on routine reporting tasks. The tool aims to streamline client communications, demonstrate marketing ROI more effectively, and provide a professional, branded reporting experience for agencies of all sizes.

Average Rating: 4.8/5.0

Total Reviews: 18

How Do G2 Users Rate Reportz?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.0/10)
  • Dashboards: 10.0/10 (Category avg: 9.0/10)
  • Steps to Answer: 10.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Reportz?

  • Seller: Reportz
  • Year Founded: 2017
  • HQ Location: New York City, US
  • Twitter: @ReportzApp
    143 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 100% Small

What Do G2 Reviewers Say About Reportz?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the flawless customer dashboards of Reportz, enhancing workflow and ensuring timely, professional reports for clients.
  • Users appreciate the ease of use of Reportz, benefiting from its efficient and user-friendly dashboards for reporting.
  • Users appreciate the performance efficiency of Reportz, enhancing workflow with seamless reporting and scheduling features.
  • Users love the flawless customer dashboards that enhance workflow and streamline report management for client professionalism.
  • Users appreciate the efficient and user-friendly interface of Reportz, enhancing their reporting capabilities and workflow.

What Are Recent G2 Reviews of Reportz?

What Are G2 Users Discussing About Reportz?

Apteco FastStats

Apteco FastStats® software provides a comprehensive suite of data exploration and visualisation tools that will help your business understand customer behaviour. A simple to use ‘drag and drop’ interface allows your team to perform powerful data analysis with ease and can be extended through optional add-on modules for data modelling, reporting and mapping. FastStats Modelling™ informs your targeting decisions and uses common analytical techniques to help you understand customer behaviour and target your communications more effectively. Integration with R provides advanced analytical users access to even more complex and valuable modelling techniques to give you real customer insight. FastStats Excelsior™ allows you to build custom reports configured to your business needs and share the results with your colleagues. Because FastStats Excelsior™ unites Excel and Apteco FastStats® visualisations, the resulting reports are even more powerful. Experience the power of Apteco software with a personal demo or free trial

Average Rating: 3.5/5.0

Total Reviews: 2

Who Is the Company Behind Apteco FastStats?

  • Seller: Apteco
  • Year Founded: 1987
  • HQ Location: Warwick, GB
  • Twitter: @Apteco
    646 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    64 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Apteco FastStats?

What Are G2 Users Discussing About Apteco FastStats?

Mimer Metrics

Easy reporting for busy marketers. AdWords, Facebook & Analytics dashboards and reporting.

Average Rating: 4.5/5.0

Total Reviews: 2

How Do G2 Users Rate Mimer Metrics?

  • Dashboards: 8.3/10 (Category avg: 9.0/10)
  • Steps to Answer: 9.2/10 (Category avg: 8.6/10)
  • Formats: 8.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Mimer Metrics?

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Do G2 Reviewers Say About Mimer Metrics?

AI-generated summary from verified user reviews

Pros
  • Users value the customizability of Mimer Metrics, enabling personalized dashboards and tailored data analysis for better insights.
  • Users find the data visualization capabilities of Mimer Metrics invaluable for creating insightful reports and dashboards.
  • Users value the visualization tools in Mimer Metrics for creating dashboards and analyzing data trends effectively.
Cons
  • Users find the learning curve steep, necessitating proper training to use Mimer Metrics effectively.
  • Users find Mimer Metrics has a learning difficulty that necessitates proper training for efficient usage.

What Are Recent G2 Reviews of Mimer Metrics?

Octoboard for Business

Focus teams, monitor trends, and make smart decisions.

Average Rating: 3.0/5.0

Total Reviews: 2

How Do G2 Users Rate Octoboard for Business?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.0/10)

Who Is the Company Behind Octoboard for Business?

  • Seller: OCTOBOARD
  • Year Founded: 2017
  • HQ Location: Dublin, IE
  • Twitter: @octoboard
    3,600 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Octoboard for Business?

What Are G2 Users Discussing About Octoboard for Business?

reportingninja

Ppc Reporting And Dashboards Software For Online Marketers, With White Label Client Portal.

Average Rating: 5.0/5.0

Total Reviews: 2

How Do G2 Users Rate reportingninja?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.0/10)
  • Dashboards: 10.0/10 (Category avg: 9.0/10)
  • Steps to Answer: 8.3/10 (Category avg: 8.6/10)
  • Formats: 8.3/10 (Category avg: 8.6/10)

Who Is the Company Behind reportingninja?

Who Uses This Product?

  • Company Size: 50% Large, 50% Medium

What Are Recent G2 Reviews of reportingninja?

millimetric.ai

Millimetric keeps an eye on your KPIs, alerting you in real-time when unusual activity occurs. Empower your marketing team with actionable insights helping them turn issues into tasks.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate millimetric.ai?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.0/10)

Who Is the Company Behind millimetric.ai?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of millimetric.ai?

What Are G2 Users Discussing About millimetric.ai?

PulseQED

PulseQED is a connected data and analytics platform developed by ScanmarQED that gives marketing, insights, and commercial teams a unified, always-current view of what is driving performance — and what to do next. At its core, PulseQED addresses a problem that affects most marketing teams: data that is fragmented, lagging, and disconnected from the decisions that need to be made. The platform brings together sales, media, and marketing data into a single harmonized source, with dashboards and reports that update automatically and insights that are ready when planning cycles demand them. PulseQED operates across two primary capability areas. The first is marketing effectiveness planning — MMM-informed scenario planning and budget optimization that connects modeling outputs to real-time spend decisions and what-if analysis. The second is market and consumer insights — automated, AI-powered reporting that surfaces brand, market, and consumer intelligence without manual data assembly. The platform is built for teams that need analytical depth without analytical overhead. Modeling is transparent by design, no black box, and the architecture is cloud-based, scalable, and built to integrate with existing marketing and sales tech stacks. Key capabilities: - Data harmonization — unified sales, media, and marketing data in one clean, continuously updated source - Marketing effectiveness planning — MMM-informed scenario planning, spend reallocation, and what-if analysis - Market & consumer insights — automated, AI-powered brand, market, and consumer intelligence reporting - Automated dashboards & reporting — reports that run themselves, aligned to management reporting cadences - Predictive analytics — forecasting that factors in seasonality, trends, and market conditions - Budget optimization — real-time spend decisions connected to modeling outputs - Transparent architecture — no black box; full visibility and control over data, insights, and planning

Average Rating: 4.8/5.0

Total Reviews: 2

How Do G2 Users Rate PulseQED?

  • Dashboards: 8.3/10 (Category avg: 9.0/10)
  • Steps to Answer: 10.0/10 (Category avg: 8.6/10)
  • Formats: 8.3/10 (Category avg: 8.6/10)

Who Is the Company Behind PulseQED?

  • Seller: ScanmarQED
  • Year Founded: 1995
  • HQ Location: Houten, Utrecht
  • Twitter: @ScanmarQED
    37 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    52 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Are Recent G2 Reviews of PulseQED?

4Front

Drowning in data, but don't see the true story? A dashboard with a difference: our scientists give you an accurate view of your data and the real story behind the numbers. 4Front is a subscription service that provides an independent view of your performance.

Who Is the Company Behind 4Front?