Best Customer Data Platforms (CDP) - Page 17

Glide Nexa

Glide Nexa is an audience interaction platform built for media, publishing, sports, and entertainment companies. It ties every reader interaction back to a single known user profile owned entirely by the publisher, replacing the need for separate identity, subscription, engagement, and survey tools. Audience data is often managed across disconnected systems that each hold a fragment of the picture. Connecting them requires custom development, ongoing maintenance, and compromise on data quality. Nexa consolidates these functions so that when a reader logs in, follows a topic, answers a poll, or subscribes to a content bundle, all of that activity builds one unified profile in real time. That profile is what powers targeted content delivery, subscription packaging, personalised offers, and ad propositions backed by declared interest data rather than behavioural inference. Commercial teams can create and adjust subscription products, access bundles, and audience segments without developer involvement. Server-side content protection enforces entitlements at the API level, preventing AI crawlers and scrapers from accessing premium content. All data is first-party and fully publisher-owned. Nexa deploys independently from any CMS via API-first architecture, and works natively with Glide CMS. Delivered as SaaS on AWS with flat licensing and no per-user fees. Features: Identity and Authentication: SSO across multiple properties. Social sign-in. MFA. Progressive profiling. Configurable password policies. Anonymous-to-known user conversion. Entitlement and Subscription Management: Configurable products and access bundles. Start/end dates, auto-expiry, custom metadata. Bundled access groups. Commercial team self-service. Works with existing payment providers. First-Party Data and Segmentation: All data publisher-owned. Groups with auto-expiry and relationship attributes. Segmentation by entitlements, preferences, behaviour, or declared interest. Targeting rules with AND logic. Exports in CSV, JSON, XLSX. Engagement Tracking: Real-time recording with per-user activity summaries. Time-of-day patterns and top content. Aggregated dashboard. Audience Polling: Multiple formats (choice, free text, ratings, yes/no). Identity-linked responses. Targeted delivery by entitlements, groups, or preferences. Templates for recurring polls. No per-response fees. Anonymous option. Poll chaining with conditional logic. Content Access Control: Server-side enforcement at API level. Content stripped before reaching browser. Granular gating by taxonomy, section, or type. Configurable teasers. SEO-safe structured data. AI crawler protection. Preferences and Personalisation: Bookmarks and saved content. Follow topics and authors. Newsletter entitlement gating. Preference data tied to unified profile. Architecture: API-first, CMS-independent. Native Glide CMS integration. Built on AWS. SaaS with continuous updates. Flat licensing, no per-user fees.

Gravito

Gravito is a customer data platform and a service that allows collection of observed data from various digital touchpoints, backend systems or offline sources and merging it with personal data secure way, resulting up-to-date single-point-view to customer. End users are in full control of consenting companies to collect, process and use their data or not. Gravito also provides marketing automation tools for omnichannel communication with consumers, within one tool or integrating data management and orchestration capabilities with systems businesses already have in their portfolio.

Growhold

Customer data platform that makes product teams drive conversion.

Herogi

Herogi is end to end solution for intelligent automated actions on fast-moving big data. Its seamless integration with third party services and builtin complex event processing capacity provide automated intelligence for technology based solutions. Herogi focus on event data as the events occur and then take actions in time. Its event based and stateful architecture ensures real-time operational responsiveness to customer.

Horizon powered by XCM

The Customer Data Platform that powers the future of Data Science, Visualisation and Activation

idiCORE

Through leading-edge, proprietary technology and a massive data repository, our data and analytical solutions harness the power of data fusion, uncovering the relevance of disparate data points and converting them into comprehensive and insightful views of people, businesses, assets and their interrelationships.

Incentivio

Incentivio is an all-in-one customer engagement platform built specifically for restaurants. We help restaurant brands grow revenue and retention by combining a powerful restaurant loyalty program, CRM, and CDP (Customer Data Platform) into one seamless solution. The platform turns real-time customer data into personalized guest experiences. Restaurants can automate customer segmentation, launch targeted marketing campaigns, deliver rewards that drive loyalty, and capture valuable sentiment data across the entire guest journey. From online ordering and mobile apps to email, push, and SMS marketing, Incentivio gives you the tools to build stronger relationships with your guests—without needing a dedicated marketing team. Trusted by fast-casual, quick-service, and full-service restaurants, Incentivio helps brands unlock the full potential of their data with: - Smart, automated restaurant loyalty and rewards programs - A built-in restaurant CRM to manage and activate guest relationships - A centralized restaurant CDP for unified customer insights - Advanced customer segmenting for more effective marketing - Tools to collect and act on guest sentiment and feedback

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Iteratively

Iteratively helps data teams, product managers and engineers come together around defining, instrumenting, and enforcing event tracking.

Journify

Journify - The Composable Customer Data Platform that helps marketers collect and unify customer profiles, define dynamic audiences, and activate them in real-time.

Lassoo

Lassoo is the easiest way to collect and prepare your first-party customer data for use cases like advanced analytics, AI/ML modeling, and composable CDP. Its auto-capture capabilities track every onsite user action, no complex tracking code is required. It then provides efficient ingestion, curation, reconciliation, and data enrichment. Data teams can use their preferred tools for reporting and activation, directly on the collected data, or after loading/streaming it to their data warehouse.

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Mall Performance Cloud

Mall Performance Cloud was developed to help retail centers effectively increase shopper engagement and drive foot traffic.

mediarithmics

mediarithmics offers an open and integrated data marketing infrastructure, covering all CDP and DMP uses. The platform can also be used to create Data Alliances, guaranteeing the impermeability of data between partners and compliance with current and future regulations (GDPR, Pipeda, CCPA…). Our technology enables the collect of each customer and prospect data (hundreds of millions of offline & online data profiles) without compression, allowing segmentation and orchestration of multi-channel campaigns in real time. mediarithmics’ clients can add their own algorithms to personalize the platform's strategic points, whether it be on 360° marketing personalization or Data monetization use cases. We’re a Tech-first company, created in 2014, and opening international offices every year. Our customers include big retailers, media groups, ambitious scale-ups, and more generally companies that want to leverage their data like never before.

Mevo Data Platform

The Mevo Data Platform transforms fragmented, slow, and inconsistent marketing data into a unified source of truth. By consolidating paid, owned, earned, and audience data, it delivers clean, enriched, marketing-ready datasets that power instant reporting and advanced modeling. Purpose-built for marketing complexity—with consistent taxonomies, attribution logic, and privacy-safe enrichment—it maximizes the ROI of your existing tech stack while giving you full control of your data foundation, all accessible from our conversational UI.