
Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of the customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual. Marketing automation software, data warehouse software, and other platforms that store data can typically integrate with a CDP.
There are a few different types of CDPs to help businesses with varying use cases. A data CDP is the most common system of unified customer data to create a single consumer profile. A campaign CDP is used for campaign management, cross-channel, and multichannel marketing hubs. And an analytics CDP is strictly for the analysis of the type of data it holds.
To qualify for inclusion in the Customer Data Platforms (CDP) category, a product must:
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Data Labs Studio is a compliance-safe marketing attribution platform that unifies fragmented identifiers into a single customer profile. Powered by our proprietary IdentityFusion technology, it enables organizations to track real outcomes—such as booked patients, e-commerce sales, SaaS subscriptions, and legal case leads—back to their ad spend. The platform offers: Cross-channel attribution across Google Ads, Meta Ads, LinkedIn, and more. Offline conversion sync to push revenue data back into ad platforms for smarter optimization. HIPAA & privacy compliance with encryption, secure storage, and Business Associate Agreements (BAAs). No-code setup with one script and 40+ integrations. Data Labs Studio helps Healthcare, E-Commerce, SaaS, and Legal organizations lower acquisition costs, increase ROAS, and stay compliant while scaling growth.
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This description is provided by the seller.
More Supporters. Superior Sales. Real Revenue We help you sell more tickets to your games while growing your supporter base continuously, making sure that your supporters always receive the ticket and merchandise offerings they appreciate. The Data Talks Sports CDP collects your supporter data with contact information and merges it with all your other data. This allows you to find out which supporter segments you should target and then be able to send them relevant offers. Data Talks is an international company with Swedish roots. Our aim is to empower all sports organizations with data. Some of our customers are Sportfive, PAOK FC, Austrian Ice Hockey Association, The Swedish golf federation, Collingwood, Swedish basket, The Lithuanian Football Federation, Dolphins NRL, and many more!
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This description is provided by the seller.
enKod – это CDP-платформа, для работы со своей базой контактов для прогрева, лояльности и повторных продаж, которая позволяет: 1. Хранить все данные о пользователях и их поведении в единой карточке контактов (это позволит сегментировать аудиторию по любым параметрам от суммы, давности и частоты заказов до интереса к конкретному продукту) 2. Настраивать автоматические цепочки сообщений в каналах email, sms или в WhatsApp 3. Собирать базу контактов с помощью всплывающих окон (и менять настройки показа этих окон в зависимости от поведения пользователя, увеличивая тем самым конверсию) 4. Рекомендовать пользователям товары, которые с наибольшей вероятностью их заинтересуют (в зависимости от их поведения) на основе алгоритмов (также есть фильтры и правила, которые позволят увеличить средний чек) Работает с любыми компаниями, которым нужно автоматизировать общение со своей аудиторией – от крупных интернет-магазинов до стоматологий и яхт-клубов.
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This description is provided by the seller.
Epsilon PeopleCloud Customer is a comprehensive Customer Data Platform (CDP designed to unify and enhance first-party data with insights into customer behaviors beyond a brand's direct interactions. This platform accelerates time to value by providing a holistic view of each customer, enabling brands to deliver personalized experiences across all channels. Key Features and Functionality: - Data Unification: Integrates transactional, behavioral, and demographic data to create a single, comprehensive customer profile. - Identity Resolution: Utilizes Epsilon's CORE ID to connect identities across various touchpoints, ensuring accurate and privacy-compliant customer recognition. - Audience Segmentation: Allows for the creation of detailed customer segments and audiences, facilitating targeted marketing efforts. - Campaign Activation: Enables the execution of high-performance digital campaigns directly from the platform, streamlining marketing operations. - Real-Time Insights: Provides dashboards and reporting tools to monitor program performance, benchmarks, and measure campaign outcomes. Primary Value and Solutions Provided: Epsilon PeopleCloud Customer addresses the challenge of fragmented customer data by offering a centralized platform that consolidates and enriches information from multiple sources. This unified approach empowers brands to understand their customers more deeply, leading to more effective marketing strategies and enhanced customer experiences. By leveraging advanced identity resolution and real-time insights, businesses can deliver personalized, timely, and relevant communications, fostering stronger customer relationships and driving increased loyalty and revenue.
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This description is provided by the seller.
Eucloid helps enterprises unlock the full potential of their Customer Data Platform (CDP) investments. With partnerships across leading CDP solutions such as Segment, Treasure Data, and MoEngage, and a pool of certified experts, we ensure seamless implementation and adoption of CDPs tailored to business needs. Our capabilities span the entire CDP lifecycle: Data Integrations: Connect and unify customer data across diverse sources. C360 Profile Development: Build a single customer view with entity disambiguation to merge identities across multiple systems
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This description is provided by the seller.
Eulerian is a software publisher dedicated to the measures of marketing performances. Our technology suite enables advertisers to optimize and leverage their digital actions, by coupling comprehensive data collection, advanced dashboards and real-time signal exchanges.
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This description is provided by the seller.
euro.message is an email, sms and social marketing solution.
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This description is provided by the seller.
Exacaster Customer 360 is a Customer Data Platform specifically designed and build for Telecoms. It enables large-scale customer data management with low maintenance efforts. At its very core, Exacaster CDP makes customer data management a self-service activity, it automates the data collection, unifies data collected online and offline and allows instant roll-out of use cases such as churn prediction, next best offer (NBO) recommendation or predictive household identification. Customer 360 gives a single source of truth for the different telco teams like Customer Base Management, Customer Experience (CX) or Data Science teams. We work with Telecoms who provide different services: prepaid mobile, postpaid mobile, TV & internet services as well as Quadro-players.
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This description is provided by the seller.
Most businesses are not using the power of their data stack properly which can cause a revenue loss of 4-7% each year. We built FLYDE SaaS platform to help consumer brands and retailers that already have an advanced tech stack (CRM, e-commerce platform, marketing automation software, retail tracking technology, digital marketing campaigns, etc) but they still experience pain or tension in two situations: Data dispersion. Companies that have their data sources in silos and disconnected from each other. FLYDE is the easiest and most accessible customer data platform able to connect all your data sources and deliver a customer control panel with a 360 granular view of your customer base, on which you can act on in real time. Predictions through last century systems. In many cases even with a good connection between the data sources, businesses deploy predictive models sporadically and through systems of the last century. FLYDE has embedded its own AI/ML-driven predictive models into the platform that help increase customer retention and life time value by 20%, maximize lead to sale conversion and ultimately increase profits and ROAS by 43%. We are much more than a CDP (Customer Data Platform) and with 15+ years of experience in creating and implementing big data technology solutions, we have as distinctive assets: (1) the accessibility and accuracy of our AI, (2) the smart and actionable segmentations that drive customer activation with higher ROI and (3) a world-class customer success approach to serve our client organisations.
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This description is provided by the seller.
Global Insights is an AI-Powered predictive modeling solution that uses your customer data to predict customer behavior. Global Insights uses advanced AI demographic customer attributes and transactional data points to present the right offer at the right time to the right customer to prevent churn and increase renewal revenue.
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This description is provided by the seller.
Gravito is a customer data platform and a service that allows collection of observed data from various digital touchpoints, backend systems or offline sources and merging it with personal data secure way, resulting up-to-date single-point-view to customer. End users are in full control of consenting companies to collect, process and use their data or not. Gravito also provides marketing automation tools for omnichannel communication with consumers, within one tool or integrating data management and orchestration capabilities with systems businesses already have in their portfolio.
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This description is provided by the seller.
Customer data platform that makes product teams drive conversion.
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This description is provided by the seller.
Herogi is end to end solution for intelligent automated actions on fast-moving big data. Its seamless integration with third party services and builtin complex event processing capacity provide automated intelligence for technology based solutions. Herogi focus on event data as the events occur and then take actions in time. Its event based and stateful architecture ensures real-time operational responsiveness to customer.
This description is provided by the seller.
This description is provided by the seller.
The Customer Data Platform that powers the future of Data Science, Visualisation and Activation
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This description is provided by the seller.
Through leading-edge, proprietary technology and a massive data repository, our data and analytical solutions harness the power of data fusion, uncovering the relevance of disparate data points and converting them into comprehensive and insightful views of people, businesses, assets and their interrelationships.
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