# Best Customer Advocacy Software - Page 2

## How Many Customer Advocacy Software Products Does G2 Track?

**Total Products under this Category:** 168

### Category Stats (Jul 2026)

- **Average Rating:** 4.51/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Partnero (+2.83%) - Among all products in this category, Partnero recorded the largest rating increase compared to last month

_Last updated: July 25, 2026_

## How Does G2 Rank Customer Advocacy Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 13,300+ Authentic Reviews
- 168+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Customer Advocacy Software
 ![G2 Grid® for Customer Advocacy Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-advocacy/grids.png?focus%5B%5D=19432&focus%5B%5D=73864&focus%5B%5D=58412&focus%5B%5D=4555&focus%5B%5D=4746&focus%5B%5D=19444&focus%5B%5D=35385&focus%5B%5D=4506)

Highlighted products: Birdeye, LoyaltyLion, Okendo, NiceJob, Smile.io, Synup, Buyapowa, and Yotpo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-advocacy/grids.json?focus%5B%5D=birdeye&focus%5B%5D=loyaltylion&focus%5B%5D=okendo&focus%5B%5D=nicejob&focus%5B%5D=smile-io&focus%5B%5D=synup&focus%5B%5D=buyapowa&focus%5B%5D=yotpo)

**Sponsored**

### FirstPromoter

Run affiliate, referral, and influencer programs from one platform. Each program type has its own commission logic, white-labeled partner portal, and tracking setup. Your partners see exactly what they earned and why, which keeps high performers in your program. Connects natively to Stripe, Chargebee, Paddle, and other recurring billing platforms. 15 minutes to launch. Join thousands of companies already tracking $30M+ in partner revenue every month with FirstPromoter. Plans start at $49/month with a 14-day free trial.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1435&secure%5Bchosen_at%5D=2026-07-28T09%3A22%3A21Z&secure%5Bdisplayable_resource_id%5D=1435&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1435&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=80501&secure%5Bresource_id%5D=1435&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-advocacy%3Fpage%3D2&secure%5Btoken%5D=a3fe9f87abd0bca771e92b88ff14c18becf43fee546bfc90d687f0c247c1ede2&secure%5Burl%5D=https%3A%2F%2Ffirstpromoter.com%2F%3Futm_source%3Dg2%26utm_medium%3Dppc&secure%5Burl_type%5D=custom_url)

### [BON Loyalty](https://www.g2.com/products/bon-loyalty/reviews)

BON Loyalty is the leading Shopify loyalty application, crafted to increase your customer retention and sales streams thanks to powerful rewards programs, VIP tiers, ultimate referral programs, and many more. With our powerful points system, customers can effortlessly earn or redeem points with 18 earning ways and 6 redemption methods including making purchases, special day celebrations, and social media sharing. Additionally, merchants can keep customers more engaged, and foster brand advocacy thanks to our ultimate VIP tiers and Referral Programs. BON also seamlessly integrates with other platforms such as Klaviyo, Judge.me, LAI, and PageFly. These integrations help merchants enhance their marketing efforts, and optimize their store’s performance, ensuring a cohesive and efficient approach to customer engagement.

**Average Rating:** 4.8/5.0

**Total Reviews:** 57

#### How Do G2 Users Rate BON Loyalty?

- **Ease of Use:** 9.2/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.3/10)
- **Ease of Admin:** 9.3/10 (Category avg: 9.0/10)
- **Ease of Setup:** 9.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind BON Loyalty?

- **Seller:** [BON Loyalty](https://www.g2.com/sellers/bon-loyalty)
- **Year Founded:** 2021
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/bon-loyalty/ (3 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Owner
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 88% Small, 8% Medium

#### What Do G2 Reviewers Say About BON Loyalty?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise BON Loyalty's **exceptional customer support** , noting quick responses and genuine care for user success.
- Users love the **ease of use** of BON Loyalty, appreciating its smooth setup and intuitive features for their stores.
- Users praise BON Loyalty's support team for their **helpfulness and quick responses** , enhancing the overall user experience.
- Users find the **easy setup** of BON Loyalty a major advantage, facilitating a smooth start for their stores.
- Users praise the **excellent features and responsive customer support** of BON Loyalty, enhancing business success and customer loyalty.

##### Cons

- Users find the **data accessibility limitations** frustrating, often needing upgrades for essential features unnecessarily.
- Users find BON Loyalty to be **expensive** , often needing to upgrade for essential features and facing additional costs for customizations.
- Users note the **limited customization** options of BON Loyalty, suggesting room for improvement to enhance user experience.
- Users find the **missing features** in BON Loyalty frustrating, often requiring upgrades for basic functionalities and incurring added costs.
- Users suggest that improving **connection issues** with Shopify's discounts would enhance BON Loyalty's functionality.

#### What Are Recent G2 Reviews of BON Loyalty?

**["Outstanding Free Plan and Exceptional Human Support"](https://www.g2.com/survey_responses/bon-loyalty-review-12192367)**

**Rating:** 5.0/5.0 stars

_— Holly B._

[Read full review](https://www.g2.com/survey_responses/bon-loyalty-review-12192367)

**["Easy Setup and Outstanding Support from BON Loyalty"](https://www.g2.com/survey_responses/bon-loyalty-review-12911451)**

**Rating:** 5.0/5.0 stars

_— Sandeep S._

[Read full review](https://www.g2.com/survey_responses/bon-loyalty-review-12911451)

### [Extole](https://www.g2.com/products/extole/reviews)

Extole is an enterprise referral and customer engagement platform that turns existing customers into your most efficient acquisition channel. Leading brands in retail, financial services, telecom, hospitality, and consumer services typically see 10–30% of new customer acquisitions driven through Extole with a higher return than paid channels. The Extole platform connects enterprise data with consumer events to power referral, engagement, and loyalty programs. Built on a multi-party event-tracking architecture, Extole provides visibility into customer behavior, advocate relationships, and audience targeting. First-party data generated by the platform feeds audience targeting and martech integrations, enabling personalized program experiences with higher conversions. Marketing teams use a low-code Flow Builder with pre-built templates for quick launches for new programs and easy access to A/B tests for optimization. Technical teams integrate via well-documented APIs and SDKs for JavaScript, React Native, iOS, and Android. The Extole platform automates the advocacy lifecycle at scale — from referral tracking to reward fulfillment — supporting gift cards, loyalty points, and account credits with fraud protection and enterprise-grade security. Real-time analytics connect shares, clicks, conversions, and lifetime value so teams can measure and optimize program impact. Extole integrates with major retail platforms, like Shopify, as well as major banking platforms, CDPs, and ESPs.

**Average Rating:** 4.7/5.0

**Total Reviews:** 25

#### How Do G2 Users Rate Extole?

- **Ease of Use:** 8.9/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.3/10)
- **Ease of Admin:** 9.4/10 (Category avg: 9.0/10)
- **Ease of Setup:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Extole?

- **Seller:** [Extole](https://www.g2.com/sellers/extole-f10d38c1-db9e-43dd-bef3-049dff399dd5)
- **Company Website:** https://www.extole.com
- **Year Founded:** 2009
- **HQ Location:** San Francisco, CA
- **Twitter:** @extoleinc (7,992 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1165917/ (79 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 52% Medium, 24% Large

#### What Do G2 Reviewers Say About Extole?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **efficient referral program management** by Extole, boosting engagement with seamless automation and robust support.
- Users praise Extole for its **responsive customer support** , ensuring easy setup and effective integration for referral programs.
- Users love the **customization options** in Extole, allowing tailored solutions for their unique promotional needs.
- Users love the **strong support and customization** from Extole, enhancing their referral programs effectively and efficiently.
- Users commend Extole for its **exceptional tracking efficiency** , enabling smooth management of referral programs and campaigns.

##### Cons

- Users find Extole to be **expensive** compared to similar programs, though it offers valuable customizability and support.
- Users find **integration issues** challenging, though it's often due to their own technical limitations rather than Extole's fault.
- Users find **limited customization** frustrating, often needing support due to a non-intuitive backend interface.
- Users find the **limited rewards system** lacking in B2B options, impacting their overall satisfaction with Extole.
- Users express concern over the **lack of a completely separated staging environment** , complicating deployment processes and testing.

#### What Are Recent G2 Reviews of Extole?

**["Extole: Easy to Use, Backed by Exceptionally Responsive Support"](https://www.g2.com/survey_responses/extole-review-12548750)**

**Rating:** 5.0/5.0 stars

_— Verified User in Consumer Goods_

[Read full review](https://www.g2.com/survey_responses/extole-review-12548750)

**["Extole’s Chat AI Delivers Fast, Resource-Rich Answers"](https://www.g2.com/survey_responses/extole-review-12555081)**

**Rating:** 5.0/5.0 stars

_— Amanda D._

[Read full review](https://www.g2.com/survey_responses/extole-review-12555081)

### [Referral Factory](https://www.g2.com/products/referral-factory/reviews)

Referral Factory helps companies of all sizes launch and scale customer referral programs without developers. Whether you’re a large finance company, a mid-market insurer, a multi-location home services business, or a SaaS team, Referral Factory gives you the tools to promote, track, and reward referrals from start to finish. Our no-code referral software makes it easy to launch a referral program tailored to your business type and industry, with more ways to ask for referrals at the right time and promote your program across every channel. With Referral Factory, you can: 👉 Launch a high-converting referral program in minutes with branded landing pages, built-in email notifications, advanced tracking, and automated rewards. 👉 Fully white-label your program so customers experience your brand, not a third-party tool. 👉 Create referral links for customers in one click, or let customers sign up for their own referral link. 👉 Promote your referral program everywhere using widgets, pop-ups, sticky bars, QR codes, landing pages, and automated email campaigns. 👉 Embed your referral program inside your app or logged-in portal, using widgets, pop-ups, and sticky bars. Ideal for online businesses across all industries. 👉 Ask customers to submit leads using our form submission feature or give your customers a QR code to share with their friends and family. Perfect for offline businesses. 👉 Set up automated emails that trigger on key actions (making new referrals, when referrals convert, when rewards are due). You can also send one-off email blasts to your referrers or leads. 👉 Track referrals end-to-end so you always know who referred who, what converted into paying customers, and who should be rewarded. 👉 Measure campaign performance and ROI with advanced referral analytics and real-time reporting. 👉 Give customers a fully branded referral portal to view their link, track referrals, and view their rewards. 👉 Integrate with 8,000+ apps, including HubSpot, Salesforce, Stripe, Intercom, Zapier, Make, and more, to fully automate your referral program. 👉 Integrate into your custom-built workflows using webhooks and our API. 👉 Reward customers with incentives that they actually want. Referral Factory offers 200+ reward options like gift cards, vouchers, Stripe credits, PayPal payouts, digital cash cards, or custom rewards. 👉 Issue rewards manually or using our rewards integrations with Tremendous, Zapier, Webhooks, Make, N8N and our API. Referral Factory is GDPR, SOC 2, and ISO 27001 compliant, ensuring enterprise-level security on all plans with the option for larger organizations to host their own data on-prem or in the cloud. Referral Factory is built for business owners, marketing teams, and sales teams who want a referral program that looks like their brand and runs on autopilot. Launch in days with a white-labelled referral program, automated referral asks, built-in referral tracking, and rewards. Plans start at $95/month and scale to $1,000+/month, with 24/7 support on all plans and dedicated support and onboarding options on Pro and Enterprise. 🏆 Voted #1 Referral Software by Influencer Marketing Hub and Growth Marketing Pro 🏆

**Average Rating:** 4.8/5.0

**Total Reviews:** 182

#### How Do G2 Users Rate Referral Factory?

- **Ease of Use:** 9.6/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.3/10)
- **Ease of Admin:** 9.6/10 (Category avg: 9.0/10)
- **Ease of Setup:** 9.4/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Referral Factory?

- **Seller:** [Referral Factory B.V](https://www.g2.com/sellers/referral-factory-b-v)
- **HQ Location:** Amsterdam, NL
- **Twitter:** @referralfctry (578 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/referral-factory (9 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Owner
- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 78% Small, 17% Medium

#### What Do G2 Reviewers Say About Referral Factory?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Referral Factory, enabling effortless tracking and management of referral campaigns.
- Users love the **easy setup** of Referral Factory, facilitated by helpful support and intuitive dashboard guidance.
- Users love the **easy customization** and intuitive setup of Referral Factory, making referrals seamless and brand-aligned.
- Users appreciate the **friendly and helpful customer support** offered by Referral Factory, enhancing their overall experience.
- Users value the **easy integrations** with other platforms, enhancing campaign setup and providing excellent support.

##### Cons

- Users find the **limited customization** options frustrating, impacting their ability to effectively create tailored referral experiences.
- Users find the **difficult learning** curve for advanced features challenging, which affects their overall experience with Referral Factory.
- Users find the **dashboard clunkiness** problematic, making it difficult to effectively use the affiliate network.
- Users find the **customer confusion** within Referral Factory's dashboard hinders their ability to effectively utilize the affiliate network.
- Users find the **dashboard clunky** and struggle to effectively utilize the built-in affiliate network.

#### What Are Recent G2 Reviews of Referral Factory?

**["No code referral campaigns all in one place"](https://www.g2.com/survey_responses/referral-factory-review-13170273)**

**Rating:** 5.0/5.0 stars

_— Brendan C._

[Read full review](https://www.g2.com/survey_responses/referral-factory-review-13170273)

**["Easy-to-Use Referral Tracking with Seamless HubSpot Visibility"](https://www.g2.com/survey_responses/referral-factory-review-12961513)**

**Rating:** 5.0/5.0 stars

_— Jonathan G._

[Read full review](https://www.g2.com/survey_responses/referral-factory-review-12961513)

### [Cello](https://www.g2.com/products/cello/reviews)

Cello is the only all-in-one referral platform that lets you launch a partner & user referral program on autopilot. Industry leaders like Typeform and Fellow rely on Cello's platform to accelerate their flywheel. Drive word-of-mouth growth with the power of personal incentives: - Seamlessly integrated: Blends naturally with your tool for effortless sharing. - Personal automated rewards: Set up flexible personal monetary incentives with fully automated attribution. - Continuous engagement: Keep referrals active with notifications. - Automated setup: Easy to set up within hours and natively integrated with your tools - Real-time tracking: Track your performance in real-time, making attribution and proving ROI a breeze - AI-Based improvements: Enhance your program with Cello insights and recommendations. - Full tax and legal compliance: No worries about tax reporting with personal rewards. - Success-based: Test your channel in hours and pay only for success!

**Average Rating:** 4.9/5.0

**Total Reviews:** 32

#### How Do G2 Users Rate Cello?

- **Ease of Use:** 9.4/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Ease of Admin:** 9.0/10 (Category avg: 9.0/10)
- **Ease of Setup:** 9.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Cello?

- **Seller:** [Cello](https://www.g2.com/sellers/cello)
- **Year Founded:** 2022
- **HQ Location:** Munich, DE
- **Twitter:** @cello\_hq (98 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/joincello (47 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 63% Small, 38% Medium

#### What Are Recent G2 Reviews of Cello?

**["Cello is an amazing word-of-mouth tool tailor-made for SaaS companies."](https://www.g2.com/survey_responses/cello-review-9692475)**

**Rating:** 5.0/5.0 stars

_— Christoph T._

[Read full review](https://www.g2.com/survey_responses/cello-review-9692475)

**["Accelerating Growth with this swift and impactful referral marketing solution"](https://www.g2.com/survey_responses/cello-review-9562271)**

**Rating:** 4.5/5.0 stars

_— Amon M._

[Read full review](https://www.g2.com/survey_responses/cello-review-9562271)

### [Ambassador Software](https://www.g2.com/products/ambassador-software/reviews)

Ambassador is a customer activation and incentives platform built to help companies drive measurable growth through referrals, affiliates, incentives, and feedback, all tied directly to revenue. Ambassador 3.0 provides a unified system for activating customers and partners, capturing real feedback, and tracking outcomes back to attribution and ROI. With built-in automation and Hiro, Ambassador’s AI-powered feedback engine, teams can launch programs quickly, scale engagement efficiently, and understand exactly what is driving performance. Companies use Ambassador to: • Launch and scale referral and affiliate programs • Incentivize customer and partner actions with automated rewards • Collect structured feedback at critical moments across the customer lifecycle • Turn feedback and behavioral signals into automated actions • Track attribution, performance, and revenue impact in one platform Unlike point solutions that focus on a single growth tactic, Ambassador brings activation, incentives, feedback, and measurement together, so teams can reduce tooling sprawl, lower CAC, and make smarter growth decisions based on real customer data. Ambassador is purpose-built for modern GTM teams that need clarity, efficiency, and provable ROI, not more dashboards or disconnected tools.

**Average Rating:** 4.5/5.0

**Total Reviews:** 75

#### How Do G2 Users Rate Ambassador Software?

- **Ease of Use:** 8.6/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)
- **Ease of Admin:** 8.6/10 (Category avg: 9.0/10)
- **Ease of Setup:** 7.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Ambassador Software?

- **Seller:** [Ambassador](https://www.g2.com/sellers/ambassador)
- **Company Website:** https://www.getambassador.com/
- **Year Founded:** 2021
- **HQ Location:** Seattle WA
- **Twitter:** @Ambassador (3,933 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/944048/ (42 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Computer Software, Financial Services
- **Company Size:** 45% Small, 43% Medium

#### What Do G2 Reviewers Say About Ambassador Software?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **intuitive ease of use** of Ambassador Software, making setup and tracking campaigns effortless.
- Users highlight the **exceptional customer support** from Ambassador Software, noting responsiveness and expertise during setup and campaigns.
- Users value the **flexibility and ease** of creating effective referral programs tailored to their needs with Ambassador Software.
- Users commend the **easy setup** of Ambassador Software, facilitated by excellent onboarding and supportive resources.
- Users commend the **helpful support** from Ambassador Software, appreciating their responsiveness and expertise in achieving client goals.

##### Cons

- Users express concerns over the **lack of customization** in Ambassador Software, limiting its adaptability to specific program needs.
- Users experience a **steep learning curve** initially, but support eases the transition to effective use.
- Users find the **complexity** in Ambassador Software overwhelming, particularly with its confusing backend and onboarding experience.
- Users find the **limited customization** options in Ambassador Software restrict their ability to tailor the experience effectively.
- Users find the **poor usability** of Ambassador Software overwhelming and non-intuitive, hindering their overall experience.

#### What Are Recent G2 Reviews of Ambassador Software?

**["Effective marketing tool that's user friendly"](https://www.g2.com/survey_responses/ambassador-software-review-9471897)**

**Rating:** 4.0/5.0 stars

_— Lauren W._

[Read full review](https://www.g2.com/survey_responses/ambassador-software-review-9471897)

**["Extremely happy!"](https://www.g2.com/survey_responses/ambassador-software-review-9750548)**

**Rating:** 5.0/5.0 stars

_— Ashley L._

[Read full review](https://www.g2.com/survey_responses/ambassador-software-review-9750548)

### [Mention Me](https://www.g2.com/products/mention-me/reviews)

In an age where consumers are bombarded with advertising and skeptical of paid media, trust has become the true currency of growth. Mention Me empowers marketers to unlock profitable, customer-led growth through referral and influencer marketing. Backed by over a decade of experience and advanced AI technology, we help you win high-quality customers, boost their lifetime value, and transform them into influential brand champions who drive authentic, organic growth. Here’s just some of what sets us apart: - Capture real-life referrals at checkout with just a friend’s name—no links, no friction. - Predict who’s ready to refer using AI-powered propensity modelling to share the right message to the right customer. - Increase ROAS through paid channels with high-performing lookalike audiences modelled on your biggest fans. - Understand why customers love your brand with rich sentiment insights that boosts referral and wider CX. - Find, activate and manage micro-influencers already in your customer base - all through cookieless tracking. With direct integrations into your core customer platforms, you can deliver more relevant messaging, efficient media spend, and quality customer acquisition across every channel. And with our experienced client success teams working closely with you to continuously optimise performance, we’ll help ensure your referral and micro-influencer programmes deliver long-term value. To learn more, visit mention-me.com or contact hello@mention-me.com

**Average Rating:** 4.4/5.0

**Total Reviews:** 59

#### How Do G2 Users Rate Mention Me?

- **Ease of Use:** 8.6/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.3/10)
- **Ease of Admin:** 8.5/10 (Category avg: 9.0/10)
- **Ease of Setup:** 8.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Mention Me?

- **Seller:** [Mention Me](https://www.g2.com/sellers/mention-me)
- **Year Founded:** 2013
- **HQ Location:** London, United Kingdom
- **Twitter:** @mentionmeshare (3,736 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3147364/ (88 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** CRM Manager
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 56% Medium, 34% Small

#### What Do G2 Reviewers Say About Mention Me?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **helpful customer support** of Mention Me, making setup easy and attracting new customers affordable.
- Users find Mention Me to be **easy to use** , facilitating customer acquisition and setup with supportive assistance.
- Users find the **easy setup** of Mention Me beneficial, streamlining the process of attracting new customers.
- Users find it **easy and cost-effective to attract new customers** , appreciating the helpful customer support and setup process.

##### Cons

- Users find the **process to be time-consuming** as changes require support team involvement and can't be made directly.

#### What Are Recent G2 Reviews of Mention Me?

**["Great company with great people"](https://www.g2.com/survey_responses/mention-me-review-9891981)**

**Rating:** 5.0/5.0 stars

_— Tom G._

[Read full review](https://www.g2.com/survey_responses/mention-me-review-9891981)

**["Evaluating the use of mentionme referral program"](https://www.g2.com/survey_responses/mention-me-review-10716479)**

**Rating:** 4.5/5.0 stars

_— Milán B._

[Read full review](https://www.g2.com/survey_responses/mention-me-review-10716479)

### [Talon.One](https://www.g2.com/products/talon-one/reviews)

Talon.One is the most powerful incentives engine, unifying loyalty, personalized promotions and offer management into a single platform. Built for enterprise scale and security, Talon.One helps businesses design and deliver incentives that drive real customer behavior - repeat purchases, higher basket sizes, and long-term loyalty - without defaulting to margin-draining discounts. The world’s most-loved brands including Adidas, Sephora and Carlsberg work with Talon.One to turn their incentives into a reliable growth engine. Founded in 2015, the company has a global reach with teams in Berlin, London, Boston and Singapore, and over 300 clients across North America, Europe and APAC. It was recognized in Gartner’s 2025 Market Guide for Loyalty Program Vendors, and as a major player in IDC’s 2024 MarketScape report for Loyalty Software Providers. Learn more: https://talon.one/

**Average Rating:** 4.5/5.0

**Total Reviews:** 63

#### How Do G2 Users Rate Talon.One?

- **Ease of Use:** 8.6/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.3/10)
- **Ease of Admin:** 8.8/10 (Category avg: 9.0/10)
- **Ease of Setup:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Talon.One?

- **Seller:** [Talon.One](https://www.g2.com/sellers/talon-one)
- **Company Website:** https://www.talon.one/
- **Year Founded:** 2015
- **HQ Location:** Berlin, Germany
- **Twitter:** @talonone (291 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/talon.one/ (326 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Retail, Consumer Goods
- **Company Size:** 54% Medium, 35% Large

#### What Do G2 Reviewers Say About Talon.One?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Talon.One, appreciating its intuitive interface and helpful support team.
- Users commend the **responsive customer support** of Talon.One, valuing their quick help and friendly advice.
- Users value the **easy setup** of Talon.One, benefiting from quick integrations and excellent support throughout the process.
- Users praise the **easy integrations** of Talon.One, highlighting the intuitive setup and supportive assistance throughout the process.
- Users value Talon.One's **intuitive interface and robust APIs** , facilitating easy campaign setup and excellent support throughout.

##### Cons

- Users find the **learning curve steep** , needing time to understand the platform's complexities and nuances.
- Users find the **lack of information** regarding the rule and campaign builders to be challenging for new users.
- Users feel the **limited customization** options of Talon.One hinder effective onboarding and relationship development.
- Users struggle with **poor documentation** in Talon.One, making the rule and campaign builder hard to navigate.
- Users find the **poor usability** of Talon.One challenging, especially with its confusing campaign rules and interface.

#### What Are Recent G2 Reviews of Talon.One?

**["Flexible Platform with a True Partnership Approach"](https://www.g2.com/survey_responses/talon-one-review-13142182)**

**Rating:** 4.5/5.0 stars

_— anders k._

[Read full review](https://www.g2.com/survey_responses/talon-one-review-13142182)

**["Streamlined Our Loyalty Program with Ease"](https://www.g2.com/survey_responses/talon-one-review-13058819)**

**Rating:** 5.0/5.0 stars

_— Larsa P._

[Read full review](https://www.g2.com/survey_responses/talon-one-review-13058819)

### [AskNicely](https://www.g2.com/products/asknicely/reviews)

AskNicely is the recognized leader in customer experience management and has the only desktop-to-mobile platform for people-powered businesses. We bring feedback, insights, coaching and brand-aligned service standards into the pocket of your frontline team who are now equipped to improve the service experience customers receive every day. Customer Feedback Automatically collect feedback from every customer at any point in the customer journey on any channel (Email, SMS or on a Webpage) with our playful & quick surveys, which display as personalized conversations that generate higher than average response rates. Automate Reviews and Referrals Use automated workflows to turn feedback into positive reviews that boost your online rating and referrals that become new business. Alternatively, increase customer retention by automating follow up messages with at-risk accounts or internal notifications which ensure each and every team member is alerted when necessary. Coaching & Recognition Empower every manager with the feedback and coaching tools they need to make every customer experience awesome. Including team and individual coaching prompts, employee experience information, and reporting capabilities all on a personalized dashboards for desktop or mobile. Business Insights Understand the gaps between your service standard and what is actually being delivered to see how every business unit, location, team or employee is performing against the rest. Know where to spend your time by visualizing what is or isn’t valued by customers.

**Average Rating:** 4.7/5.0

**Total Reviews:** 1,029

#### How Do G2 Users Rate AskNicely?

- **Ease of Use:** 9.4/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.3/10)
- **Ease of Admin:** 9.3/10 (Category avg: 9.0/10)
- **Ease of Setup:** 9.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind AskNicely?

- **Seller:** [AskNicely](https://www.g2.com/sellers/asknicely)
- **Company Website:** https://www.asknicely.com/
- **Year Founded:** 2014
- **HQ Location:** Portland, OR
- **Twitter:** @asknicely (2,316 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/ask-nicely/ (59 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Customer Success Manager, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 48% Medium, 43% Small

#### What Do G2 Reviewers Say About AskNicely?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of AskNicely, praising its intuitive interface and straightforward functionality.
- Users commend AskNicely for its **excellent customer support** , providing timely assistance and solutions tailored to their needs.
- Users value the **direct and accessible client feedback** that enhances insights and coaching effectiveness with AskNicely.
- Users value the **exceptional support** from AskNicely, praising the team's responsiveness and dedication to customer satisfaction.
- Users find the **easy setup** of AskNicely straightforward and seamless, enhancing their overall experience with the platform.

##### Cons

- Users find **difficult reporting** in AskNicely slows down the process of accessing essential analytics and updates.
- Users find it frustrating to manage contact deletions, highlighting **survey limitations** that hinder streamlined communication with customers.
- Users express frustration with the **limited customization** options for workflows, surveys, and dashboard features in AskNicely.
- Users find the **manual processes** cumbersome, particularly when deleting contacts and relying on Excel for reporting.
- Users feel that **improvement is needed** in shout out functionality and Salesforce integration for a better experience.

#### What Are Recent G2 Reviews of AskNicely?

**["Empowers Honest Feedback, Needs Better Shout-Out Simplicity"](https://www.g2.com/survey_responses/asknicely-review-11868470)**

**Rating:** 5.0/5.0 stars

_— Brandon L._

[Read full review](https://www.g2.com/survey_responses/asknicely-review-11868470)

**["Very user-friendly and gets the job done!"](https://www.g2.com/survey_responses/asknicely-review-7865358)**

**Rating:** 5.0/5.0 stars

_— Raymond C C._

[Read full review](https://www.g2.com/survey_responses/asknicely-review-7865358)

### [Zuberance](https://www.g2.com/products/zuberance/reviews)

Zuberance is an all-in-one advocate marketing platform that helps brands boost affinity, generate influential social content from actual customers, drive reviews, referrals, and gather feedback. The platform offers a comprehensive solution for enhancing brand advocacy, equipped with integrated analytics to track results effectively. Zuberance’s advocate software is designed to align seamlessly with your unique business model, customer journey, and technological infrastructure. Beyond that, our team of seasoned professionals will assist you in developing standout advocate programs that truly resonate with your customers.

**Average Rating:** 4.4/5.0

**Total Reviews:** 21

#### How Do G2 Users Rate Zuberance?

- **Ease of Use:** 9.5/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10)
- **Ease of Admin:** 10.0/10 (Category avg: 9.0/10)
- **Ease of Setup:** 9.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Zuberance?

- **Seller:** [IZEA](https://www.g2.com/sellers/izea)
- **Year Founded:** 2006
- **HQ Location:** Winter Park, FL
- **Twitter:** @izea (17,715 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/60056/ (266 employees on LinkedIn®)
- **Ownership:** NASDAQ:IZEA

#### Who Uses This Product?

- **Company Size:** 52% Medium, 38% Small

#### What Do G2 Reviewers Say About Zuberance?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **empowerment in customer advocacy** Zuberance offers, leading to enhanced lead generation and marketing strategies.
- Users value the **effective tracking capabilities** of Zuberance's analytics for comprehensive marketing solutions.
- Users praise the **ease of use** of Zuberance, effectively turning customers into enthusiastic brand ambassadors.
- Users find Zuberance's ability to **leverage enthusiastic customers** for powerful marketing exceptionally helpful and effective.
- Users appreciate the **seamless integrations** with Shopify, facilitating effortless transformation of customers into brand ambassadors.

##### Cons

- Users experience **communication delays** due to Zuberance's lack of CRM integrations, impacting customer interaction and data relevance.
- Users find the **complex interface** due to multiple menus challenging, impacting their overall navigation experience.
- Users note that Zuberance is **expensive** , which may deter those seeking a budget-friendly option.
- Users face **integration issues** with Zuberance, complicating customer communication and risking outdated information.
- Users find the **lack of CRM integrations** in Zuberance complicates direct communication and leads to outdated results.

#### What Are Recent G2 Reviews of Zuberance?

**["Highly Recommend"](https://www.g2.com/survey_responses/zuberance-review-10262425)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/zuberance-review-10262425)

**["Highly Recommend"](https://www.g2.com/survey_responses/zuberance-review-10249032)**

**Rating:** 5.0/5.0 stars

_— Parisa B._

[Read full review](https://www.g2.com/survey_responses/zuberance-review-10249032)

### [Perkville](https://www.g2.com/products/perkville/reviews)

Perkville is a leading retention and referral solution for the health, fitness, salon, spa, and retail industries. Our rewards program integrates directly with POS or scheduling systems and can be custom-tailored for every business. Featured in businesses around the world, the Perkville system can drive referrals, reward clients for return visits and making purchases, and even generate social media posts. Learn how Perkville can help you increase your customer base and grow your business.

**Average Rating:** 4.6/5.0

**Total Reviews:** 26

#### How Do G2 Users Rate Perkville?

- **Ease of Use:** 9.4/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.3/10)
- **Ease of Admin:** 9.1/10 (Category avg: 9.0/10)
- **Ease of Setup:** 9.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Perkville?

- **Seller:** [Perkville](https://www.g2.com/sellers/perkville)
- **Year Founded:** 2013
- **HQ Location:** Oakland, CA
- **Twitter:** @perkvilleinc (1,574 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/perkville/about (26 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Health, Wellness and Fitness
- **Company Size:** 43% Small, 43% Medium

#### What Do G2 Reviewers Say About Perkville?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **lead generation** and client participation offered by Perkville's referral programs.

##### Cons

- Users criticize the **graphics and overall appearance** of the Perkville app, feeling it detracts from usability.

#### What Are Recent G2 Reviews of Perkville?

**["Our members enjoy the loyalty program!"](https://www.g2.com/survey_responses/perkville-review-9649189)**

**Rating:** 4.5/5.0 stars

_— Stacey M._

[Read full review](https://www.g2.com/survey_responses/perkville-review-9649189)

**["My Clients LOVE Perkville and so do we!"](https://www.g2.com/survey_responses/perkville-review-10633119)**

**Rating:** 5.0/5.0 stars

_— Julie J._

[Read full review](https://www.g2.com/survey_responses/perkville-review-10633119)

### [Herdify](https://www.g2.com/products/herdify/reviews)

If you can afford to advertise to everybody in your target audience, you don't need Herdify. If you can’t, you can optimise media campaigns by harnessing behavioural science and AI Herdify is a software platform that provides marketers with an audience solution that finds people most likely to respond to advertising and most likely to stay a customer for longer. Our software has been expertly developed, over the last 15 years, to identify the audiences being most influenced right now, by real people, in the real world. These brand specific insights allow you to target people who will most likely respond to your advertising and those who will become your best customers.

**Average Rating:** 4.8/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate Herdify?

- **Ease of Use:** 9.6/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10)
- **Ease of Admin:** 9.6/10 (Category avg: 9.0/10)
- **Ease of Setup:** 9.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Herdify?

- **Seller:** [Herdify](https://www.g2.com/sellers/herdify)
- **Year Founded:** 2022
- **HQ Location:** Bristol, England
- **LinkedIn® Page:** https://www.linkedin.com/company/herdifyhq (12 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 62% Small, 23% Medium

#### What Do G2 Reviewers Say About Herdify?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend Herdify for their **exceptional customer support** , always providing friendly and helpful assistance whenever needed.
- Users value the **practical and actionable campaign management** of Herdify, leading to strong results and unique targeting.
- Users love the **ease of use** of Herdify, enjoying its straightforward process and excellent customer support.
- Users value the **easy setup** of Herdify, praising the team's communication and collaborative approach throughout the process.
- Users praise the **supportive team and their unparalleled expertise** , enhancing client activities with Herdify's effective software.

##### Cons

- Users experience **uploading issues** that can lead to errors, but the support team resolves them promptly.

#### What Are Recent G2 Reviews of Herdify?

**["We couldn't live without it"](https://www.g2.com/survey_responses/herdify-review-10471748)**

**Rating:** 5.0/5.0 stars

_— Ben B._

[Read full review](https://www.g2.com/survey_responses/herdify-review-10471748)

**["Amazing Partnership with Herdify!"](https://www.g2.com/survey_responses/herdify-review-10849189)**

**Rating:** 5.0/5.0 stars

_— Louise B._

[Read full review](https://www.g2.com/survey_responses/herdify-review-10849189)

### [Friendbuy](https://www.g2.com/products/friendbuy/reviews)

Friendbuy powers Loyalty and Referral Programs for high growth brands. Transform your customers into brand champions with cutting-edge referral and loyalty solutions. Get your best customers through word-of-mouth and increase lifetime value by fostering interactive experiences. Why choose Friendbuy? Achieve 20-30x return on investment, 5x faster conversions, 3-5x higher LTV and 20 - 40% repeat purchases. - Referral & Loyalty program automation and reward fulfillment - Fully customizable and on-brand - Unlimited rewardable events and tiered rewards - Personalized dashboards for your customers - Comprehensive analytics to track revenue and optimize performance - Premium onboarding services

**Average Rating:** 4.3/5.0

**Total Reviews:** 56

#### How Do G2 Users Rate Friendbuy?

- **Ease of Use:** 8.2/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10)
- **Ease of Admin:** 8.5/10 (Category avg: 9.0/10)
- **Ease of Setup:** 7.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Friendbuy?

- **Seller:** [Friendbuy](https://www.g2.com/sellers/friendbuy)
- **Year Founded:** 2010
- **HQ Location:** Los Angeles, CA
- **Twitter:** @Friendbuy (6,012 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2205628 (28 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Consumer Goods, Retail
- **Company Size:** 59% Medium, 38% Small

#### What Do G2 Reviewers Say About Friendbuy?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **fantastic customer support** from Friendbuy, appreciating their quick responses and helpful advice during setup.
- Users value the **seamless referral process** and exceptional support from Friendbuy, enhancing customer engagement and satisfaction.
- Users find Friendbuy **very user-friendly** , appreciating its seamless referral process and great customer support.
- Users value the **exceptional customer support** from Friendbuy, noting their responsiveness and insightful assistance throughout the experience.
- Users appreciate the **effective rewards program** of Friendbuy, enhancing customer retention and satisfaction effortlessly.

##### Cons

- Users face **integration issues** with Friendbuy, needing external platforms like Klaviyo for customer communications and data.
- Users report **limited reporting** capabilities, leading to discrepancies and reliance on external tools for customer insights.
- Users report **poor reporting** dashboards in Friendbuy, leading to discrepancies and challenges in customer data management.
- Users are frustrated by **poor account management and customer service** that lacks product knowledge and responsiveness.
- Users find the **difficult setup** of Friendbuy a barrier due to complex integrations and required customizations.

#### What Are Recent G2 Reviews of Friendbuy?

**["Great referral/rewards platform with stellar customer support"](https://www.g2.com/survey_responses/friendbuy-review-11075503)**

**Rating:** 5.0/5.0 stars

_— Michael ._

[Read full review](https://www.g2.com/survey_responses/friendbuy-review-11075503)

**["A Seamless Referral Experience with Stellar Support"](https://www.g2.com/survey_responses/friendbuy-review-12187299)**

**Rating:** 5.0/5.0 stars

_— Joann B._

[Read full review](https://www.g2.com/survey_responses/friendbuy-review-12187299)

### [aklamio](https://www.g2.com/products/aklamio/reviews)

Aklamio's Customer Incentives Platform enables brands to grow by acquiring new customers, retaining existing ones and turning them into brand advocates. Enterprises all around the world use our fully managed platform to offer many different types of incentives (cash, vouchers, C02 offsetting) for any chosen moment of the customer lifecycle. Our modules can be used for referral, acquisition, up-selling and retention & loyalty programs. They can be implemented without disrupting the business with 0 set up costs. Easy set up, flexible and customisable, Aklamio offers brands a new growth channel they can add to their marketing mix without the hassle. Founded in 2011, Aklamio has become the market leader in the incentive marketing space and has worked with more than 300 international brands. The company operates offices in Berlin, London and Madrid and was ranked 2nd fastest growing technology company in Germany.

**Average Rating:** 4.4/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate aklamio?

- **Ease of Use:** 8.5/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)
- **Ease of Admin:** 9.2/10 (Category avg: 9.0/10)
- **Ease of Setup:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind aklamio?

- **Seller:** [Aklamio GmbH](https://www.g2.com/sellers/aklamio-gmbh)
- **Year Founded:** 2011
- **HQ Location:** Berlin, Berlin
- **Twitter:** @aklamioUK (65 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5210086/ (81 employees on LinkedIn®)

#### Who Uses This Product?

- **Company Size:** 50% Medium, 29% Large

#### What Do G2 Reviewers Say About aklamio?

_AI-generated summary from verified user reviews_

##### Pros

- Users value Aklamio's **exceptional customer support** and appealing rewards that enhance their experience and meet objectives.
- Users find the **easy setup** of Aklamio's system to be a significant advantage, streamlining their integration process.
- Users value the **easy integration** of Aklamio, enhancing their store's functionality while supporting their business goals.
- Users appreciate the **attractive rewards** offered by Aklamio, enhancing customer satisfaction and achieving their objectives effectively.

#### What Are Recent G2 Reviews of aklamio?

**["Aklamio, the strategic partner that helped us grow with solutions adapted to the market"](https://www.g2.com/survey_responses/aklamio-review-11038172)**

**Rating:** 5.0/5.0 stars

_— María José G._

[Read full review](https://www.g2.com/survey_responses/aklamio-review-11038172)

**["Outstanding Customer Service and Attractive Rewards"](https://www.g2.com/survey_responses/aklamio-review-12222708)**

**Rating:** 5.0/5.0 stars

_— Laila C._

[Read full review](https://www.g2.com/survey_responses/aklamio-review-12222708)

### [impact.com](https://www.g2.com/products/impact-com/reviews)

Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and advocacy programs. Access 250K+ quality partners, automate manual tasks, and track true incremental value—all while our expert team handles the heavy lifting from migration to optimization.

**Average Rating:** 4.4/5.0

**Total Reviews:** 2,347

#### How Do G2 Users Rate impact.com?

- **Ease of Use:** 8.2/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.3/10)
- **Ease of Admin:** 8.3/10 (Category avg: 9.0/10)
- **Ease of Setup:** 8.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind impact.com?

- **Seller:** [Impact](https://www.g2.com/sellers/impact-d892873b-b1cd-447a-b4c8-a0f039e62cdb)
- **Company Website:** https://www.Impact.com
- **Year Founded:** 2008
- **HQ Location:** Santa Barbara, CA
- **Twitter:** @impactdotcom (7,723 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/impact-partech/ (3,466 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 64% Small, 16% Medium

#### What Do G2 Reviewers Say About impact.com?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of impact.com, enhancing their affiliate marketing experience and overall satisfaction.
- Users value impact.com for its **all-in-one affiliate management solution** , excelling in onboarding, performance measurement, and payments.
- Users appreciate the **clear and user-friendly interface** of impact.com, making navigation and functionality seamless for all users.
- Users value the **seamless all-in-one solution** of impact.com for efficient affiliate management and positive financial impact.
- Users value the **all-in-one solution** of impact.com, appreciating its seamless handling of affiliate management tasks.

##### Cons

- Users find the interface **not intuitive** , struggling with accessibility issues and difficulty navigating the settings.
- Users find the **learning curve steep** , making initial setup and navigation challenging for newcomers to impact.com.
- Users find **poor usability** in Impact.com, especially on smaller screens and due to frustrating interface bugs.
- Users find the **initial setup process confusing** , leading to frustrations and challenges during onboarding with impact.com.
- Users experience **technical issues** with the interface and occasional crashes, making navigation frustrating and cumbersome.

#### What Are Recent G2 Reviews of impact.com?

**["Comprehensive, Scalable Platform for Managing Partnerships with Powerful Reporting"](https://www.g2.com/survey_responses/impact-com-review-13098671)**

**Rating:** 5.0/5.0 stars

_— Savanah B._

[Read full review](https://www.g2.com/survey_responses/impact-com-review-13098671)

**["Intuitive UI with Some Payment Method Frustrations"](https://www.g2.com/survey_responses/impact-com-review-13065706)**

**Rating:** 4.0/5.0 stars

_— Jubayer H._

[Read full review](https://www.g2.com/survey_responses/impact-com-review-13065706)

### [Tapfiliate](https://www.g2.com/products/tapfiliate/reviews)

Maximize Growth with Our Easiest Affiliate Tracking Software For E-commerce, SaaS, Retail, and Online Services by Subscription. Create, track, and scale your affiliate programs in one place. Provide affiliates with branded portals, personal links, and real-time stats. Boost conversions with in-depth reports and seamless rewards. Turn limited budgets into 10x growth!

**Average Rating:** 4.2/5.0

**Total Reviews:** 46

#### How Do G2 Users Rate Tapfiliate?

- **Ease of Use:** 8.8/10 (Category avg: 8.9/10)
- **Has the product been a good partner in doing business?:** 7.6/10 (Category avg: 9.3/10)
- **Ease of Admin:** 8.1/10 (Category avg: 9.0/10)
- **Ease of Setup:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Tapfiliate?

- **Seller:** [Tapfiliate](https://www.g2.com/sellers/tapfiliate)
- **Year Founded:** 2014
- **HQ Location:** Amsterdam
- **Twitter:** @tapfiliate (776 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/tapfiliate/ (13 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 76% Small, 24% Medium

#### What Do G2 Reviewers Say About Tapfiliate?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Tapfiliate, highlighting its simple setup and intuitive navigation.
- Users love the **easy setup** of Tapfiliate, enabling seamless management of online partnerships effortlessly.
- Users find the **setup ease** of Tapfiliate remarkable, facilitating smooth management of online partnerships effortlessly.
- Users love the **ease of use** of Tapfiliate, streamlining online partnerships and tracking effortlessly.
- Users love the **automation of rewards** , making partnership management efficient and cost-effective for small to medium businesses.

##### Cons

- Users find the **limited data** in Tapfiliate inadequate for their needs, hindering effective analysis and automation.
- Users are frustrated by the **inability to manage a larger number of affiliates** and communicate effectively on the platform.
- Users struggle with **filtering issues** , experiencing inadequate scam filters and poor data export functionality.
- Users find the **analytics features inadequate** , limiting their ability to fully optimize their campaigns effectively.
- Users find the **limited automation capabilities** of Tapfiliate restrict their ability to fully optimize processes.

#### What Are Recent G2 Reviews of Tapfiliate?

**["Perfect, Easy-to-Use Solution for Running Our Affiliate Program"](https://www.g2.com/survey_responses/tapfiliate-review-12829584)**

**Rating:** 5.0/5.0 stars

_— Andreea H._

[Read full review](https://www.g2.com/survey_responses/tapfiliate-review-12829584)

**["Intuitive, Reliable Affiliate Management with Outstanding Support"](https://www.g2.com/survey_responses/tapfiliate-review-12977702)**

**Rating:** 5.0/5.0 stars

_— Agassi K._

[Read full review](https://www.g2.com/survey_responses/tapfiliate-review-12977702)

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 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated June 24, 2026

Customer advocacy software, sometimes referred to as Advocacy Marketing or Referral Marketing software, is used by companies to enable their customers to promote their message, content, or products through word-of-mouth. These tools are used to help companies’ marketing, sales, and success teams to gather referrals and testimonials that can be used with prospects. Customer advocates are eager to share anecdotal evidence about their experiences using products and services, and customer advocacy software programs help to facilitate that sharing process. Additionally, the software can be used to motivate companies to be engaged in testing products, providing feedback, and sharing news.

Products in this category are used by businesses in a wide-range of industries. The software can be used to help acquire new customers, develop brand identity, and engage loyal users. These goals are accomplished in a few ways. Some brand advocacy software programs use tracking codes to create customer referral programs which can be monitored from a dashboard. Others feature platforms that simplify the process for users to share a company’s content and marketing narratives, in some cases rewarding them for every share.

Brand advocacy software tends to be focused on either customer advocacy or [employee advocacy](https://www.g2.com/categories/employee-advocacy), although there are a number of products that provide platforms for engaging both employees and customers.

To qualify for inclusion in the Customer Advocacy category, a product must:

- Provide features to create and manage referral programs in order to find and attract the best advocates for each brand
- Deliver engagement and communication tools to establish an ongoing personalized dialogue with advocates
- Have the ability to help marketers share information, content, and documents with advocates, which may be different at each stage of the engagement
- Monitor interactions with advocates and their activities to understand how they can help marketers and what they need to become better at it

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