Best Customer Advocacy Software - Page 2

How Many Customer Advocacy Software Products Does G2 Track?

Total Products under this Category: 151

Category Stats (Nov 2026)

  • Average Rating: 4.58/5 (↑0.05 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: FirstPromoter (+0.48%) - Among all products in this category, FirstPromoter recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Customer Advocacy Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 13,200+ Authentic Reviews
  • 151+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Customer Advocacy Software

G2 Grid® for Customer Advocacy Software plotting products by satisfaction and market presence

Highlighted products: Birdeye, Okendo, Smile.io, NiceJob, Buyapowa, Yotpo, Synup, and Peerbound.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-advocacy/grids.json?focus%5B%5D=birdeye&focus%5B%5D=okendo&focus%5B%5D=smile-io&focus%5B%5D=nicejob&focus%5B%5D=buyapowa&focus%5B%5D=yotpo&focus%5B%5D=synup&focus%5B%5D=peerbound)

Referral Factory

Referral Factory is referral marketing software for mid-market companies, enterprise teams and multi-location businesses that need to launch, manage and scale customer referral programs. Marketing and growth teams can run fully white-labelled referral programs without relying on ongoing development resources, while technical teams can connect referral data to existing systems through integrations, APIs and webhooks. Referral Factory helps businesses promote referral programs across online and offline channels, track referrals and conversions from start to finish, automate communications and rewards, and give customers a branded portal to view their activity. The platform supports referral workflows across industries including financial services, insurance, SaaS and multi-location home services. With Referral Factory, teams can: 👉 Build branded referral pages, forms and customer portals 👉 Create referral links for existing customers or allow customers to register themselves 👉 Promote programs using widgets, pop-ups, sticky bars, QR codes, landing pages and email campaigns 👉 Embed referral experiences inside websites, applications and logged-in portals 👉 Collect referred leads through custom forms 👉 Automate emails when customers join, refer, convert or qualify for rewards 👉 Track who referred whom, which referrals converted and which rewards are due 👉 Measure performance and ROI through real-time reporting and advanced analytics 👉 Integrate with hundreds of applications, including HubSpot, Salesforce, Stripe, Intercom, Zoho, Zapier, Make and more 👉 Connect referral data to custom systems using APIs and webhooks 👉 Automate 200+ reward options, including gift cards, Stripe credits, PayPal payouts and custom rewards Referral Factory supports the security, integration and governance requirements of established businesses. The platform is GDPR compliant, SOC 2 and ISO 27001 certified, and offers SSO, advanced integrations and flexible data-hosting options for larger organisations. Referral Factory provides 24/7 support, with dedicated onboarding and account support available for Pro and Enterprise customers.

Average Rating: 4.8/5.0

Total Reviews: 192

How Do G2 Users Rate Referral Factory?

  • Ease of Use: 9.6/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.4/10)
  • Ease of Admin: 9.6/10 (Category avg: 9.0/10)
  • Ease of Setup: 9.4/10 (Category avg: 8.7/10)

Who Is the Company Behind Referral Factory?

  • Seller: Referral Factory B.V
  • Company Website:
  • HQ Location: Amsterdam, NL
  • Twitter: @referralfctry
    578 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    9 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 78% Small, 17% Medium

What Do G2 Reviewers Say About Referral Factory?

AI-generated summary from verified user reviews

Pros
  • Users find Referral Factory's ease of use exceptional, appreciating its intuitive dashboard and straightforward campaign setup.
  • Users find the easy setup of Referral Factory seamless, thanks to intuitive guidance and excellent customer support.
  • Users love the easy customization and intuitive dashboard of Referral Factory for tracking referrals effectively.
  • Users value the exceptional customer support of Referral Factory, appreciating guidance and assistance throughout their experience.
  • Users value the easy integrations offered by Referral Factory, enhancing campaign setup and support for new users.
Cons
  • Users find the limited customization options hinder their ability to tailor the platform to their needs effectively.
  • Users find the difficult learning curve for advanced features a bit overwhelming at times, impacting their experience with Referral Factory.
  • Users find the dashboard clunky and struggle with effectively utilizing the built-in affiliate network.
  • Users report experiencing customer confusion due to a clunky dashboard and difficulty utilizing the affiliate network.
  • Users find the dashboard clunky and struggle to utilize the built-in affiliate network effectively.

What Are Recent G2 Reviews of Referral Factory?

What Are G2 Users Discussing About Referral Factory?

impact.com

Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and advocacy programs. Access 250K+ quality partners, automate manual tasks, and track true incremental value—all while our expert team handles the heavy lifting from migration to optimization.

Average Rating: 4.4/5.0

Total Reviews: 2,745

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How Do G2 Users Rate impact.com?

  • Ease of Use: 8.2/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.4/10)
  • Ease of Admin: 8.4/10 (Category avg: 9.0/10)
  • Ease of Setup: 8.1/10 (Category avg: 8.7/10)

Who Is the Company Behind impact.com?

  • Seller: Impact
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Santa Barbara, CA
  • Twitter: @impactdotcom
    7,723 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,672 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Founder
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 68% Small, 15% Medium

What Do G2 Reviewers Say About impact.com?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of impact.com, finding it simple and effective for affiliate marketing integration.
  • Users appreciate the all-in-one platform of impact.com, providing seamless affiliate management with excellent reporting capabilities.
  • Users find impact.com’s intuitive user interface enhances efficiency, simplifying setup and partner management for affiliate marketing.
  • Users praise the ease of use and comprehensive tracking on impact.com, facilitating seamless affiliate program management.
  • Users value the exceptional support system of impact.com, highlighting prompt and detailed responses that simplify their experience.
Cons
  • Users find the interface not intuitive, experiencing frustration with navigation and functionality on smaller screens.
  • Users find the learning curve steep, particularly with the complicated verification process and setup difficulties.
  • Users find the complexity of the platform overwhelming, particularly during the challenging onboarding process for new users.
  • Users experience poor usability due to screen adaptation issues and frustrating bugs that hinder overall functionality.
  • Users face technical issues like slow page loading and poor mobile experience, impacting usability and satisfaction.

What Are Recent G2 Reviews of impact.com?

What Are G2 Users Discussing About impact.com?

ReferralCandy

Your all-in-one affiliate & referral marketing solution! Grow your brand with referral & affiliate programs, instead of expensive ads. ReferralCandy helps you get more sales by rewarding loyal customers and working with affiliates. Our new Referral Expert, a built-in AI assistant, helps you launch and fine-tune campaigns from your store's real data. You already own the best acquisition channels: your own customers & affiliates. Automate your rewards and payouts, reward your customers to spread the word, and watch new orders come in. - Available for Shopify, WooCommerce, BigCommerce, Squarespace and custom stores - Run multiple targeted referral and affiliate campaigns with accurate attribution - Fully embedded into your Shopify store theme with app blocks and extensions - Offer custom coupon codes, store credits, cash and custom rewards - Works with Klaviyo, Recharge, Loop, Skio, Bold and all Shopify subscription apps - Offer tiered rewards for affiliate and referral programs

Average Rating: 4.5/5.0

Total Reviews: 111

How Do G2 Users Rate ReferralCandy?

  • Ease of Use: 8.3/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.4/10)
  • Ease of Admin: 8.2/10 (Category avg: 9.0/10)
  • Ease of Setup: 7.7/10 (Category avg: 8.7/10)

Who Is the Company Behind ReferralCandy?

  • Seller: ReferralCandy
  • HQ Location: Central Region, Singapore
  • Twitter: @ReferralCandy
    2,628 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    38 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Retail, Consumer Goods
  • Company Size: 87% Small, 12% Medium

What Do G2 Reviewers Say About ReferralCandy?

AI-generated summary from verified user reviews

Pros
  • Users commend the exceptional customer support of ReferralCandy for its prompt and helpful assistance throughout the setup process.
  • Users commend the easy setup of ReferralCandy, appreciating its seamless integration and intuitive campaign management.
  • Users appreciate the automation features of ReferralCandy, making referral management effortless and reliable.
  • Users highlight the excellent customer service of ReferralCandy, appreciating support that boosts confidence and satisfaction.
  • Users commend the helpful support team, particularly praising Lariza for her prompt and friendly assistance.
Cons
  • Users desire more customization options to enhance branding and improve user experience within ReferralCandy.
  • Users experience connection issues with ReferralCandy, often needing to reload Shopify for dropdown menu functionality.
  • Users dislike the limited rewards system, as it does not permit point collection for repeat purchases.
  • Users find the setup process complicated, though assistance can lead to a smooth experience.
  • Users experience slow performance with ReferralCandy, requiring page reloads for dropdown buttons to function properly.

What Are Recent G2 Reviews of ReferralCandy?

What Are G2 Users Discussing About ReferralCandy?

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Friendbuy

Friendbuy is the leading referral, loyalty, and influencer marketing platform for consumer brands and services. It helps marketing teams acquire new customers through customer and creator advocacy, encourage repeat purchases, and grow customer lifetime value. Brands including AG1, FIGS, Away, Sam’s Club, ResortPass, and Quick Quack Car Wash use Friendbuy to power their programs. Built for businesses across retail and ecommerce, financial services, consumer services, and travel and hospitality, Friendbuy combines flexible technology, advanced analytics, and hands-on expertise. Acquire customers. Build loyalty. Grow advocacy. - Referral Marketing: Turn satisfied customers into a measurable acquisition channel with branded referral experiences, flexible incentives, fraud prevention, and automated reward fulfillment. - Customer Loyalty: Encourage repeat purchases and ongoing engagement with points, VIP tiers, exclusive perks, and personalized rewards. Recognize and reward customer activity across online and offline channels, including ecommerce, physical locations, and third-party retailers. - Influencer Marketing: Build and manage influencer and ambassador programs with flexible incentives, performance tracking, and automated rewards. Built around your brand and your goals Customize program experiences, incentives, and rules to fit your business. Connect Friendbuy with your existing technology through APIs and integrations, and extend programs across channels with capabilities including receipt scanning and mobile wallet experiences. Track acquisition, engagement, and revenue performance with advanced analytics. Use A/B testing to improve program experiences and identify what drives results. From implementation through ongoing optimization, Friendbuy’s experienced team helps you launch, manage, and improve your programs, with hands-on onboarding, strategic guidance, and support as your needs evolve.

Average Rating: 4.3/5.0

Total Reviews: 59

How Do G2 Users Rate Friendbuy?

  • Ease of Use: 8.3/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.4/10)
  • Ease of Admin: 8.6/10 (Category avg: 9.0/10)
  • Ease of Setup: 7.9/10 (Category avg: 8.7/10)

Who Is the Company Behind Friendbuy?

  • Seller: Friendbuy
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Los Angeles, CA
  • Twitter: @Friendbuy
    6,012 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    29 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Consumer Goods, Retail
  • Company Size: 61% Medium, 36% Small

What Do G2 Reviewers Say About Friendbuy?

AI-generated summary from verified user reviews

Pros
  • Users highly value the fantastic customer support from Friendbuy, noting their prompt and helpful assistance throughout the process.
  • Users love the seamless referral process of Friendbuy, enhancing customer engagement and satisfaction effortlessly.
  • Users find Friendbuy's platform to be very user-friendly, facilitating seamless referrals and effective customer engagement.
  • Users appreciate the quick and helpful customer support from Friendbuy, enhancing their experience during setup and implementation.
  • Users appreciate the effective rewards program, finding it easy for customer engagement and successful point redemption.
Cons
  • Users express concerns about integration issues in Friendbuy, leading to complications in managing customer communications.
  • Users highlight poor reporting dashboards and inaccuracies in Friendbuy’s reporting, leading to confusion and inefficiencies.
  • Users are frustrated with poor reporting dashboards and inaccurate data that hinder effective decision-making.
  • Users find the account management and customer service lacking, with poor knowledge about their own product and support challenges.
  • Users find the difficult setup of Friendbuy frustrating, creating challenges with integration and customizations.

What Are Recent G2 Reviews of Friendbuy?

Perkville

Perkville is a leading retention and referral solution for the health, fitness, salon, spa, and retail industries. Our rewards program integrates directly with POS or scheduling systems and can be custom-tailored for every business. Featured in businesses around the world, the Perkville system can drive referrals, reward clients for return visits and making purchases, and even generate social media posts. Learn how Perkville can help you increase your customer base and grow your business.

Average Rating: 4.6/5.0

Total Reviews: 27

How Do G2 Users Rate Perkville?

  • Ease of Use: 9.5/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.4/10)
  • Ease of Admin: 9.2/10 (Category avg: 9.0/10)
  • Ease of Setup: 9.2/10 (Category avg: 8.7/10)

Who Is the Company Behind Perkville?

  • Seller: Perkville
  • Year Founded: 2013
  • HQ Location: Oakland, CA
  • Twitter: @perkvilleinc
    1,574 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    25 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Health, Wellness and Fitness
  • Company Size: 45% Small, 41% Medium

What Do G2 Reviewers Say About Perkville?

AI-generated summary from verified user reviews

Pros
  • Users value the lead generation and client participation benefits of Perkville's referral programs.
Cons
  • Users find the graphics and overall design of Perkville unappealing, impacting their experience negatively.

What Are Recent G2 Reviews of Perkville?

What Are G2 Users Discussing About Perkville?

Deeto

Deeto is the AI-native platform that helps companies continuously capture and activate authentic customer voice, turning everyday input into intelligence and action that drives real business impact. Deeto keeps customer voice fresh and connected, then surfaces the right insight at the right moment to build trust, align teams, and accelerate growth. Headquartered in New York City, Deeto powers fast-growing companies like Atlassian, Dropbox, Bloomreach, and 6Sense with activating customer voices around the world.

Average Rating: 4.5/5.0

Total Reviews: 22

How Do G2 Users Rate Deeto?

  • Ease of Use: 9.1/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.4/10)
  • Ease of Admin: 9.2/10 (Category avg: 9.0/10)
  • Ease of Setup: 8.8/10 (Category avg: 8.7/10)

Who Is the Company Behind Deeto?

  • Seller: Deeto
  • Company Website:
  • Year Founded: 2022
  • HQ Location: New York, US
  • LinkedIn® Page: www.linkedin.com
    42 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software
  • Company Size: 45% Medium, 36% Small

What Do G2 Reviewers Say About Deeto?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Deeto, making it simple to manage and utilize customer stories effectively.
  • Users appreciate the efficiency in managing and reusing customer stories, enhancing content creation for sales and advocacy.
  • Users appreciate the content creation capabilities of Deeto, enabling authentic storytelling through curated customer interactions and testimonials.
  • Users love the Q&A and video recording features of Deeto, enhancing customer advocacy and content creation effortlessly.
  • Users highlight the excellent customer support from Deeto, appreciating the fast responses to their inquiries.
Cons
  • Users find the adoption difficulty challenging due to unintuitive features and a steep learning curve for new users.
  • Users feel the AI-generated stories lack authenticity and are not yet suitable for customer-facing situations.
  • Users find call features issues frustrating due to their unintuitive nature and limited customization options.
  • Users find the complex interface of Deeto challenging, leading to a frustrating learning experience for newcomers.
  • Users find the AI-generated user stories lack authenticity and feel they are not suitable for customer-facing use.

What Are Recent G2 Reviews of Deeto?

Extole

Extole is an enterprise offer management platform powering personalized incentive programs across the entire customer lifecycle. Leading B2C brands choose Extole to build and optimize loyalty, referral, ambassador, promotional, and incentive programs at scale. Highly configurable and AI-accessible, Extole fits seamlessly into every team’s agentic workflow through MCP and CLI access and an in-platform AI assistant. Marketers build and track intelligent offer programs that motivate action. Product teams embed personalized offers into digital experiences to drive engagement and growth. Developers extend the platform through APIs, SDKs, and partner integrations. Behind every campaign, Extole orchestrates creative content, rules, and reward fulfillment, dynamically adapting each offer to the audience and channel. Our enterprise-grade infrastructure ensures every offer is delivered securely, accurately, and reliably. Build your next offer program with Extole.

Average Rating: 4.7/5.0

Total Reviews: 25

How Do G2 Users Rate Extole?

  • Ease of Use: 8.9/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.4/10)
  • Ease of Admin: 9.4/10 (Category avg: 9.0/10)
  • Ease of Setup: 8.8/10 (Category avg: 8.7/10)

Who Is the Company Behind Extole?

  • Seller: Extole
  • Company Website:
  • Year Founded: 2009
  • HQ Location: San Francisco, CA
  • Twitter: @extoleinc
    7,992 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    76 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 52% Medium, 24% Large

What Do G2 Reviewers Say About Extole?

AI-generated summary from verified user reviews

Pros
  • Users commend Extole for its robust referral program support and seamless automation, enhancing overall campaign management and engagement.
  • Users value the customizable rewards program of Extole, enhancing engagement and driving impressive results.
  • Users highlight Extole's real-time analytics and reporting, which provide clear insights into campaign performance and effectiveness.
  • Users commend Extole for its tracking efficiency, enabling seamless management of referral programs and real-time analytics.
  • Users appreciate the seamless automation of Extole, simplifying management of referral campaigns and sweepstakes effortlessly.
Cons
  • Users find Extole to be expensive compared to similar programs, impacting its overall attractiveness and value perception.
  • Users find integration issues to be tricky, attributing them to their own technical challenges rather than Extole's performance.
  • Users find that limited customization options make the interface less intuitive, requiring support to navigate effectively.
  • Users seek more variety in the limited rewards system for B2B initiatives, preferring additional cash proxy options.
  • Users are frustrated by the lack of a completely separated staging environment, impacting their testing and deployment processes.

What Are Recent G2 Reviews of Extole?

What Are G2 Users Discussing About Extole?

Mention Me

Mention Me is refer a friend software for consumer brands. Founded in 2013 and based in London, it runs referral programmes for 500+ brands across fashion, health and beauty, home and pets, food and drink, travel, financial services and utilities, and has driven £4bn+ in revenue for its clients. Most brands go live in 1 to 3 days. Customers recommend the brands they like in group chats, in DMs and in person. Most refer a friend tools only track the recommendations that come through a link or a code, so the rest shows up as direct traffic and is never credited. Mention Me matches each new customer to the friend who recommended them, so marketing teams can see which sales came from a friend rather than from another channel, and compare their cost per new customer with Google or Meta. Key features: Capture: Name Share® tracks referrals made by name, at checkout or in conversation, with no link or code needed. See: Earned Referral shows recommendations happening outside the referral programme, so brands can see revenue they already earn but cannot yet track. Optimise: Brands can test incentives, placements and messaging, guided by results from 45,000+ tests run across the Mention Me network. Know: Benchmarking shows how a programme compares with brands in the same category. Understand: eLTV shows what customers who come from a friend are worth after their first order. Scale: Brands can run programmes across markets and sites from one place, with localisation built in. Marketing teams can make changes themselves, with a live preview of brand colours, fonts, images and copy, and pre-launch checks with Draft, Review and Launch stages before a campaign goes live. Mention Me's referral specialists are available to run tests and changes with them. Research published in Harvard Business Review, based on Bain & Company's analysis of data from Mention Me programmes, found that customers who come from a friend make up on average 20% of new customers but generate 72% of new customer profits. Mention Me integrates with Klaviyo, Braze, Emarsys, Bloomreach, Salesforce Marketing Cloud, Attentive and other marketing tools. It is GDPR compliant and ISO 27001 certified, and is listed on the SAP Store.

Average Rating: 4.4/5.0

Total Reviews: 59

How Do G2 Users Rate Mention Me?

  • Ease of Use: 8.6/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.4/10)
  • Ease of Admin: 8.5/10 (Category avg: 9.0/10)
  • Ease of Setup: 8.5/10 (Category avg: 8.7/10)

Who Is the Company Behind Mention Me?

  • Seller: Mention Me
  • Year Founded: 2013
  • HQ Location: London, United Kingdom
  • Twitter: @mentionmeshare
    3,736 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    94 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CRM Manager
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 56% Medium, 34% Small

What Do G2 Reviewers Say About Mention Me?

AI-generated summary from verified user reviews

Pros
  • Users praise the helpful customer support of Mention Me, making setup easy and enhancing the customer experience.
  • Users find Mention Me's system easy to set up, appreciating its affordability and helpful customer support in attracting new customers.
  • Users commend the easy setup of Mention Me, enhancing customer attraction while being cost-effective.
  • Users find it easy and cost-effective to attract new customers, aided by helpful customer support.
Cons
  • Users find the change process time-consuming, as modifications must go through the support team and can't be done independently.

What Are Recent G2 Reviews of Mention Me?

What Are G2 Users Discussing About Mention Me?

AskNicely

AskNicely is the recognized leader in customer experience management and has the only desktop-to-mobile platform for people-powered businesses. We bring feedback, insights, coaching and brand-aligned service standards into the pocket of your frontline team who are now equipped to improve the service experience customers receive every day. Customer Feedback Automatically collect feedback from every customer at any point in the customer journey on any channel (Email, SMS or on a Webpage) with our playful & quick surveys, which display as personalized conversations that generate higher than average response rates. Automate Reviews and Referrals Use automated workflows to turn feedback into positive reviews that boost your online rating and referrals that become new business. Alternatively, increase customer retention by automating follow up messages with at-risk accounts or internal notifications which ensure each and every team member is alerted when necessary. Coaching & Recognition Empower every manager with the feedback and coaching tools they need to make every customer experience awesome. Including team and individual coaching prompts, employee experience information, and reporting capabilities all on a personalized dashboards for desktop or mobile. Business Insights Understand the gaps between your service standard and what is actually being delivered to see how every business unit, location, team or employee is performing against the rest. Know where to spend your time by visualizing what is or isn’t valued by customers.

Average Rating: 4.7/5.0

Total Reviews: 1,030

How Do G2 Users Rate AskNicely?

  • Ease of Use: 9.4/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.4/10)
  • Ease of Admin: 9.3/10 (Category avg: 9.0/10)
  • Ease of Setup: 9.2/10 (Category avg: 8.7/10)

Who Is the Company Behind AskNicely?

  • Seller: AskNicely
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Portland, OR
  • Twitter: @asknicely
    2,316 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    57 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Customer Success Manager, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 48% Medium, 43% Small

What Do G2 Reviewers Say About AskNicely?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of AskNicely, thanks to its intuitive interface and straightforward setup process.
  • Users highlight the exceptional customer support from AskNicely, ensuring all inquiries and needs are promptly addressed.
  • Users appreciate the ease of collecting actionable customer feedback with AskNicely, enhancing coaching and performance reporting.
  • Users appreciate the real-time visibility AskNicely offers, enhancing customer service and overall effectiveness in managing feedback.
  • Users appreciate the easy setup of AskNicely, finding it straightforward and seamless for client engagement.
Cons
  • Users find the difficult reporting of AskNicely hampers their ability to manage feedback effectively and efficiently.
  • Users find limited customization options frustrating, impacting their ability to adapt surveys and dashboards to their needs.
  • Users find the survey limitations frustrating, especially regarding contact deletion and low response rates.
  • Users face integration issues with Salesforce and MS Teams, impacting initial experiences and usability of the platform.
  • Users dislike the manual processes required for managing contacts and reporting, which can be time-consuming and inefficient.

What Are Recent G2 Reviews of AskNicely?

What Are G2 Users Discussing About AskNicely?

Ambassador

Ambassador is a customer activation and incentives platform built to help companies drive measurable growth through referrals, affiliates, incentives, and feedback, all tied directly to revenue. Ambassador 3.0 provides a unified system for activating customers and partners, capturing real feedback, and tracking outcomes back to attribution and ROI. With built-in automation and Hiro, Ambassador’s AI-powered feedback engine, teams can launch programs quickly, scale engagement efficiently, and understand exactly what is driving performance. Companies use Ambassador to: • Launch and scale referral and affiliate programs • Incentivize customer and partner actions with automated rewards • Collect structured feedback at critical moments across the customer lifecycle • Turn feedback and behavioral signals into automated actions • Track attribution, performance, and revenue impact in one platform Unlike point solutions that focus on a single growth tactic, Ambassador brings activation, incentives, feedback, and measurement together, so teams can reduce tooling sprawl, lower CAC, and make smarter growth decisions based on real customer data. Ambassador is purpose-built for modern GTM teams that need clarity, efficiency, and provable ROI, not more dashboards or disconnected tools.

Average Rating: 4.5/5.0

Total Reviews: 75

How Do G2 Users Rate Ambassador?

  • Ease of Use: 8.6/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.4/10)
  • Ease of Admin: 8.6/10 (Category avg: 9.0/10)
  • Ease of Setup: 7.7/10 (Category avg: 8.7/10)

Who Is the Company Behind Ambassador?

  • Seller: Ambassador
  • Company Website:
  • Year Founded: 2021
  • HQ Location: Seattle WA
  • Twitter: @Ambassador
    3,933 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    40 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Financial Services
  • Company Size: 45% Small, 43% Medium

What Do G2 Reviewers Say About Ambassador?

AI-generated summary from verified user reviews

Pros
  • Users find Ambassador Software to be intuitive and easy to set up, facilitating quick and efficient referral marketing management.
  • Users appreciate the helpful customer support from Ambassador Software, ensuring a smooth setup and ongoing assistance.
  • Users praise the easy setup of Ambassador Software, highlighting quick turnaround and intuitive integration support.
  • Users value the easy management and customization of referral programs offered by Ambassador Software, enhancing their marketing strategies.
  • Users value the easy management of referral campaigns that Ambassador Software offers, enhancing customization and tracking capabilities.
Cons
  • Users find the lack of customization limits their experience with Ambassador Software, impacting their program needs.
  • Users face a steep learning curve with Ambassador Software, making the initial setup challenging and less organized.
  • Users find the poor usability of Ambassador Software challenging, requiring time to adapt to its complexities.
  • Users find the setup and onboarding process complex, making it challenging for beginners to get started smoothly.
  • Users find the complex setup challenging, requiring significant time and involvement from additional teams for implementation.

What Are Recent G2 Reviews of Ambassador?

What Are G2 Users Discussing About Ambassador?

Zuberance

Zuberance is an all-in-one advocate marketing platform that helps brands boost affinity, generate influential social content from actual customers, drive reviews, referrals, and gather feedback. The platform offers a comprehensive solution for enhancing brand advocacy, equipped with integrated analytics to track results effectively. Zuberance’s advocate software is designed to align seamlessly with your unique business model, customer journey, and technological infrastructure. Beyond that, our team of seasoned professionals will assist you in developing standout advocate programs that truly resonate with your customers.

Average Rating: 4.4/5.0

Total Reviews: 21

How Do G2 Users Rate Zuberance?

  • Ease of Use: 9.5/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.4/10)
  • Ease of Admin: 10.0/10 (Category avg: 9.0/10)
  • Ease of Setup: 9.2/10 (Category avg: 8.7/10)

Who Is the Company Behind Zuberance?

  • Seller: IZEA
  • Year Founded: 2006
  • HQ Location: Winter Park, FL
  • Twitter: @izea
    17,715 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    253 employees on LinkedIn®
  • Ownership: NASDAQ:IZEA

Who Uses This Product?

  • Company Size: 52% Medium, 38% Small

What Do G2 Reviewers Say About Zuberance?

AI-generated summary from verified user reviews

Pros
  • Users admire how Zuberance enhances customer advocacy, leading to improved marketing strategies and boost in lead generation.
  • Users appreciate the effective tracking capabilities of Zuberance's data analytics for comprehensive marketing solutions.
  • Users appreciate the ease of transforming customers into brand ambassadors with Zuberance's integrated rewards system.
  • Users find Zuberance exceptionally helpful in converting enthusiastic customers into effective marketing advocates through word of mouth.
  • Users value the seamless integrations with Shopify, enhancing the process of converting customers into brand ambassadors.
Cons
  • Users experience communication delays with Zuberance due to lack of CRM integrations, impacting customer interactions and data accuracy.
  • Users find the complex interface difficult to navigate due to its multiple menus, complicating the overall experience.
  • Users find the high cost of Zuberance to be a significant drawback that impacts their overall satisfaction.
  • Users struggle with integration issues in Zuberance, complicating customer communication and risking outdated results.
  • Users find the lack of integrations with CRM services limits effective communication and may produce outdated results.

What Are Recent G2 Reviews of Zuberance?

What Are G2 Users Discussing About Zuberance?

Herdify

If you can afford to advertise to everybody in your target audience, you don't need Herdify. If you can’t, you can optimise media campaigns by harnessing behavioural science and AI Herdify is a software platform that provides marketers with an audience solution that finds people most likely to respond to advertising and most likely to stay a customer for longer. Our software has been expertly developed, over the last 15 years, to identify the audiences being most influenced right now, by real people, in the real world. These brand specific insights allow you to target people who will most likely respond to your advertising and those who will become your best customers.

Average Rating: 4.8/5.0

Total Reviews: 13

How Do G2 Users Rate Herdify?

  • Ease of Use: 9.6/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.4/10)
  • Ease of Admin: 9.6/10 (Category avg: 9.0/10)
  • Ease of Setup: 9.9/10 (Category avg: 8.7/10)

Who Is the Company Behind Herdify?

  • Seller: Herdify
  • Year Founded: 2022
  • HQ Location: Bristol, England
  • LinkedIn® Page: www.linkedin.com
    17 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 62% Small, 23% Medium

What Do G2 Reviewers Say About Herdify?

AI-generated summary from verified user reviews

Pros
  • Users praise the effective campaign management of Herdify, noting strong results and practical implementation of behavioral science.
  • Users praise Herdify for their exceptional customer support, highlighting the team's warmth and helpfulness throughout their experience.
  • Users find Herdify's platform and support exceptionally easy to use, enhancing their overall experience and efficiency.
  • Users praise the supportive team at Herdify, highlighting their exceptional knowledge and excellent service.
  • Users commend the easy setup of Herdify, appreciating the straightforward integration and excellent support from the team.
Cons
  • Users experience uploading issues occasionally, but the responsive support team quickly resolves them, minimizing impact.

What Are Recent G2 Reviews of Herdify?

aklamio

Aklamio is the fully-serviced Customer Incentives Platform for enterprise brands. Telecoms, insurers, energy suppliers and banks across Europe and the Americas use Aklamio to run referral programs, sales promotions, retention and winback campaigns on one infrastructure. We believe an enterprise's existing customer base is its most under-invested growth channel. Word of mouth drives 20 to 50% of all purchasing decisions (McKinsey), yet almost none of the world's advertising budget goes to a company's own customers. Aklamio closes that gap: brands reward customers, staff and advocates for bringing in new customers, and incentivize any customer activity, such as an upgrade, a renewal, a switch or a return. What Aklamio offers: - Referral marketing (refer-a-friend) programs for customers, employees and advocates - Sales promotions, cashback, retention and winback campaigns - A global reward catalog in 50 markets: cash, vouchers, donations and bill credits Enterprise readiness: multi-market rollouts, regulated payouts, fraud prevention and audit-ready reporting - A fully-serviced model: program managers run launches end to end, and customer success managers optimize performance - Founded in 2011, Aklamio has delivered 400+ implementations and reached more than 12 million registered users. Our team of 70 people from 27 nationalities includes product engineers, program managers, fraud and compliance specialists and customer success managers.

Average Rating: 4.4/5.0

Total Reviews: 14

How Do G2 Users Rate aklamio?

  • Ease of Use: 8.5/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.4/10)
  • Ease of Admin: 9.2/10 (Category avg: 9.0/10)
  • Ease of Setup: 8.3/10 (Category avg: 8.7/10)

Who Is the Company Behind aklamio?

  • Seller: Aklamio GmbH
  • Year Founded: 2011
  • HQ Location: Berlin, Berlin
  • Twitter: @aklamioUK
    65 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    81 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 29% Large

What Do G2 Reviewers Say About aklamio?

AI-generated summary from verified user reviews

Pros
  • Users value Aklamio’s excellent customer support and appreciate the attractive rewards and easy integration.
  • Users find the easy setup of Aklamio beneficial for quickly integrating with their online stores.
  • Users appreciate the easy integrations with their online store, enhancing performance and flexibility in achieving objectives.
  • Users appreciate Aklamio’s attractive rewards program, which enhances customer engagement and helps achieve their goals effectively.

What Are Recent G2 Reviews of aklamio?

What Are G2 Users Discussing About aklamio?

Roster

Turn your biggest fans into a word-of-mouth sales channel — ambassadors, affiliates & creators. Roster turns customers who love you into ambassadors, affiliates, creators — all in one platform built for Shopify. Recruit from your own buyers, launch campaigns that generate authentic UGC, and auto-issue Smart Links and leak-proof discount codes. Product seeding fulfills thru Shopify, automated payouts with 1099 handling, and every sale is tracked back to the ambassador who drove it. Scale word-of-mouth without the manual work and media spend — or the commission of a creator marketplace. 1. Recruit. Turn customers to ambassadors w social discovery & post-purchase invite 2. Engage. Launch campaigns that generate authentic, licensed UGC & sales referrals 3. Reward. Automate points, milestones, product seeding & payouts with tax 1099s 4. Track. Issue leak-proof codes & Smart Links; attribute every sale to ambassadors 5. Measure — See referred revenue, EMV, and top performers with real ROI reporting

Average Rating: 4.5/5.0

Total Reviews: 65

How Do G2 Users Rate Roster?

  • Ease of Use: 8.8/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.4/10)
  • Ease of Admin: 8.8/10 (Category avg: 9.0/10)
  • Ease of Setup: 8.1/10 (Category avg: 8.7/10)

Who Is the Company Behind Roster?

  • Seller: Roster
  • Company Website:
  • Year Founded: 2016
  • HQ Location: Lehi, Utah
  • Twitter: @get_roster
    873 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    32 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Consumer Goods, Health, Wellness and Fitness
  • Company Size: 77% Small, 15% Medium

What Do G2 Reviewers Say About Roster?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the centralized and intuitive interface of Roster, making management of ambassador communities effortless and efficient.
  • Users appreciate the exceptional customer support of Roster, highlighting personalized assistance and quick responses for success.
  • Users highly value the easy setup of Roster, facilitating efficient management of campaigns and ambassador programs.
  • Users value Roster's efficient campaign management, allowing seamless operation and excellent support for their ambassador programs.
  • Users value the centralized and intuitive platform of Roster, enhancing efficiency and organization in managing ambassador programs.
Cons
  • Users find the missing features in Roster hindered their experience, particularly the lack of a mobile app and updates.
  • Users note significant inaccuracy issues in Roster, especially with missed hashtag pulls and lacking campaign metrics.
  • Users wish there was an easier way to retroactively credit affiliates for phone transactions, impacting their earnings.
  • Users express concern over delayed brand integrations in Roster, affecting their ability to adapt to social media needs.
  • Users find the complexity of getting started overwhelming, though the support team is helpful and clarifies quickly.

What Are Recent G2 Reviews of Roster?

Referral Rock

Referral Rock is referral software built to bring in referrals steadily, not in one big launch that fades. A dedicated advisor sets up the program around how your business sells, then it runs in the background without you managing it day to day. It's opinionated on purpose. Most programs stall when the person running it chases the moves that feel right but don't work: a big launch campaign, oversized rewards, endless brand tweaking, or pushing the referred friend to buy on the spot instead of just letting them raise their hand. Referral Rock is streamlined around what actually produces steady referrals, so it stays simple for your customer, easy for their friend, and hard to steer off course. A lot of programs never launch at all because they're waiting to get that right. The system already has. Run the program that fits how you sell. A refer-a-friend program that turns happy customers into new ones, an affiliate or partner program with its own portal, or an invite-only brand ambassador program. Set your own reward rules, two-sided, tiered, or milestone-based, and pay out in gift cards, cash, or account credit. Because the program is shaped to your business instead of a fixed template, very different models run on it: home services, professional services, clinics, financial offices, franchises, agencies, SaaS, and e-commerce. Most referral tools hand out a share link and leave the rest to you. Referral Rock works across the whole program, from enrollment and a branded member portal to sharing, rewards, and reporting, in one place.

Average Rating: 4.5/5.0

Total Reviews: 15

How Do G2 Users Rate Referral Rock?

  • Ease of Use: 8.2/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.4/10)
  • Ease of Admin: 8.5/10 (Category avg: 9.0/10)
  • Ease of Setup: 7.9/10 (Category avg: 8.7/10)

Who Is the Company Behind Referral Rock?

  • Seller: Referral Rock
  • Year Founded: 2017
  • HQ Location: Washington, D.C.
  • Twitter: @ReferralRock
    3,837 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 63% Small, 31% Medium

What Do G2 Reviewers Say About Referral Rock?

AI-generated summary from verified user reviews

Pros
  • Users commend the exceptional customer support from Referral Rock, highlighting the effective assistance from dedicated specialists like Alfonso Campos.
  • Users commend the exceptional customer support from Referral Rock, highlighting helpful onboarding and dedicated assistance throughout the process.
  • Users find the easy setup process of Referral Rock exceptional, aided by responsive and knowledgeable support.
  • Users love the customization options of ReferralRock, making it easy to tailor programs to their needs.
  • Users find Referral Rock's platform to be easy to use with minimal training required and great support available.
Cons
  • Users experience a learning curve and initial confusion, but support helps clarify features and functionalities.
  • Users face integration issues with Referral Rock, particularly connecting it to existing webstores and sales software.
  • Users note a learning curve with advanced customization options, but support is responsive and helpful in addressing confusion.
  • Users find limited customization a challenge, needing to resolve technical aspects independently without sufficient flexibility.
  • Users find the UI clunky, though customer service provides assistance for better navigation.

What Are Recent G2 Reviews of Referral Rock?

What Are G2 Users Discussing About Referral Rock?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 21, 2026