Best Customer Advocacy Software - Page 2

How Many Customer Advocacy Software Products Does G2 Track?

Total Products under this Category: 174

Category Stats (Sep 2026)

  • Average Rating: 4.52/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Froonze Loyalty (+1.5%) - Among all products in this category, Froonze Loyalty recorded the largest rating increase compared to last month

Last updated: September 15, 2026

How Does G2 Rank Customer Advocacy Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 13,400+ Authentic Reviews
  • 174+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Customer Advocacy Software

G2 Grid® for Customer Advocacy Software plotting products by satisfaction and market presence

Highlighted products: Birdeye, LoyaltyLion, Okendo, Smile.io, NiceJob, Buyapowa, Synup, and Yotpo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-advocacy/grids.json?focus%5B%5D=birdeye&focus%5B%5D=loyaltylion&focus%5B%5D=okendo&focus%5B%5D=smile-io&focus%5B%5D=nicejob&focus%5B%5D=buyapowa&focus%5B%5D=synup&focus%5B%5D=yotpo)

Perkville

Perkville is a leading retention and referral solution for the health, fitness, salon, spa, and retail industries. Our rewards program integrates directly with POS or scheduling systems and can be custom-tailored for every business. Featured in businesses around the world, the Perkville system can drive referrals, reward clients for return visits and making purchases, and even generate social media posts. Learn how Perkville can help you increase your customer base and grow your business.

Average Rating: 4.6/5.0

Total Reviews: 27

How Do G2 Users Rate Perkville?

  • Ease of Use: 9.5/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.3/10)
  • Ease of Admin: 9.2/10 (Category avg: 9.0/10)
  • Ease of Setup: 9.2/10 (Category avg: 8.8/10)

Who Is the Company Behind Perkville?

  • Seller: Perkville
  • Year Founded: 2013
  • HQ Location: Oakland, CA
  • Twitter: @perkvilleinc
    1,574 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    25 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Health, Wellness and Fitness
  • Company Size: 45% Small, 41% Medium

What Do G2 Reviewers Say About Perkville?

AI-generated summary from verified user reviews

Pros
  • Users value the lead generation and client participation benefits of Perkville's referral programs.
Cons
  • Users find the graphics and overall design of Perkville unappealing, impacting their experience negatively.

What Are Recent G2 Reviews of Perkville?

What Are G2 Users Discussing About Perkville?

Referral Factory

Referral Factory is referral marketing software for mid-market companies, enterprise teams and multi-location businesses that need to launch, manage and scale customer referral programs. Marketing and growth teams can run fully white-labelled referral programs without relying on ongoing development resources, while technical teams can connect referral data to existing systems through integrations, APIs and webhooks. Referral Factory helps businesses promote referral programs across online and offline channels, track referrals and conversions from start to finish, automate communications and rewards, and give customers a branded portal to view their activity. The platform supports referral workflows across industries including financial services, insurance, SaaS and multi-location home services. With Referral Factory, teams can: 👉 Build branded referral pages, forms and customer portals 👉 Create referral links for existing customers or allow customers to register themselves 👉 Promote programs using widgets, pop-ups, sticky bars, QR codes, landing pages and email campaigns 👉 Embed referral experiences inside websites, applications and logged-in portals 👉 Collect referred leads through custom forms 👉 Automate emails when customers join, refer, convert or qualify for rewards 👉 Track who referred whom, which referrals converted and which rewards are due 👉 Measure performance and ROI through real-time reporting and advanced analytics 👉 Integrate with hundreds of applications, including HubSpot, Salesforce, Stripe, Intercom, Zoho, Zapier, Make and more 👉 Connect referral data to custom systems using APIs and webhooks 👉 Automate 200+ reward options, including gift cards, Stripe credits, PayPal payouts and custom rewards Referral Factory supports the security, integration and governance requirements of established businesses. The platform is GDPR compliant, SOC 2 and ISO 27001 certified, and offers SSO, advanced integrations and flexible data-hosting options for larger organisations. Referral Factory provides 24/7 support, with dedicated onboarding and account support available for Pro and Enterprise customers.

Average Rating: 4.8/5.0

Total Reviews: 191

How Do G2 Users Rate Referral Factory?

  • Ease of Use: 9.6/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.3/10)
  • Ease of Admin: 9.5/10 (Category avg: 9.0/10)
  • Ease of Setup: 9.4/10 (Category avg: 8.8/10)

Who Is the Company Behind Referral Factory?

  • Seller: Referral Factory B.V
  • Company Website:
  • HQ Location: Amsterdam, NL
  • Twitter: @referralfctry
    578 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    9 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 78% Small, 17% Medium

What Do G2 Reviewers Say About Referral Factory?

AI-generated summary from verified user reviews

Pros
  • Users find Referral Factory's ease of use exceptional, appreciating its intuitive dashboard and straightforward campaign setup.
  • Users find the easy setup of Referral Factory seamless, thanks to intuitive guidance and excellent customer support.
  • Users love the easy customization and intuitive dashboard of Referral Factory for tracking referrals effectively.
  • Users value the exceptional customer support of Referral Factory, appreciating guidance and assistance throughout their experience.
  • Users value the easy integrations offered by Referral Factory, enhancing campaign setup and support for new users.
Cons
  • Users find the limited customization options hinder their ability to tailor the platform to their needs effectively.
  • Users find the difficult learning curve for advanced features a bit overwhelming at times, impacting their experience with Referral Factory.
  • Users find the dashboard clunky and struggle with effectively utilizing the built-in affiliate network.
  • Users report experiencing customer confusion due to a clunky dashboard and difficulty utilizing the affiliate network.
  • Users find the dashboard clunky and struggle to utilize the built-in affiliate network effectively.

What Are Recent G2 Reviews of Referral Factory?

What Are G2 Users Discussing About Referral Factory?

Deeto

Deeto is the AI-native platform that helps companies continuously capture and activate authentic customer voice, turning everyday input into intelligence and action that drives real business impact. Deeto keeps customer voice fresh and connected, then surfaces the right insight at the right moment to build trust, align teams, and accelerate growth. Headquartered in New York City, Deeto powers fast-growing companies like Atlassian, Dropbox, Bloomreach, and 6Sense with activating customer voices around the world.

Average Rating: 4.8/5.0

Total Reviews: 21

How Do G2 Users Rate Deeto?

  • Ease of Use: 9.1/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.3/10)
  • Ease of Admin: 9.2/10 (Category avg: 9.0/10)
  • Ease of Setup: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Deeto?

  • Seller: Deeto
  • Year Founded: 2022
  • HQ Location: New York, US
  • LinkedIn® Page: www.linkedin.com
    42 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software
  • Company Size: 48% Medium, 33% Small

What Do G2 Reviewers Say About Deeto?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Deeto, making it simple to manage and utilize customer stories effectively.
  • Users appreciate the efficiency in managing and reusing customer stories, enhancing content creation for sales and advocacy.
  • Users appreciate the content creation capabilities of Deeto, enabling authentic storytelling through curated customer interactions and testimonials.
  • Users love the Q&A and video recording features of Deeto, enhancing customer advocacy and content creation effortlessly.
  • Users highlight the excellent customer support from Deeto, appreciating the fast responses to their inquiries.
Cons
  • Users find the adoption difficulty challenging due to unintuitive features and a steep learning curve for new users.
  • Users feel the AI-generated stories lack authenticity and are not yet suitable for customer-facing situations.
  • Users find call features issues frustrating due to their unintuitive nature and limited customization options.
  • Users find the complex interface of Deeto challenging, leading to a frustrating learning experience for newcomers.
  • Users find the AI-generated user stories lack authenticity and feel they are not suitable for customer-facing use.

What Are Recent G2 Reviews of Deeto?

BON Loyalty

BON Loyalty is the leading Shopify loyalty application, crafted to increase your customer retention and sales streams thanks to powerful rewards programs, VIP tiers, ultimate referral programs, and many more. With our powerful points system, customers can effortlessly earn or redeem points with 18 earning ways and 6 redemption methods including making purchases, special day celebrations, and social media sharing. Additionally, merchants can keep customers more engaged, and foster brand advocacy thanks to our ultimate VIP tiers and Referral Programs. BON also seamlessly integrates with other platforms such as Klaviyo, Judge.me, LAI, and PageFly. These integrations help merchants enhance their marketing efforts, and optimize their store’s performance, ensuring a cohesive and efficient approach to customer engagement.

Average Rating: 4.8/5.0

Total Reviews: 57

How Do G2 Users Rate BON Loyalty?

  • Ease of Use: 9.2/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.3/10)
  • Ease of Admin: 9.3/10 (Category avg: 9.0/10)
  • Ease of Setup: 9.2/10 (Category avg: 8.8/10)

Who Is the Company Behind BON Loyalty?

Who Uses This Product?

  • Who Uses This: Owner
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 88% Small, 8% Medium

What Do G2 Reviewers Say About BON Loyalty?

AI-generated summary from verified user reviews

Pros
  • Users highly value the exceptional customer support from the BON Loyalty team, appreciating their quick and helpful responses.
  • Users find BON Loyalty remarkably easy to use, benefiting from smooth setup and responsive support from the team.
  • Users find the easy setup of BON Loyalty to be a seamless experience that enhances their store functionality.
  • Users commend BON Loyalty for its helpful customer support, noting quick responses and genuine dedication to assisting users.
  • Users highlight the simple setup process of BON Loyalty, enabling quick launch of their loyalty programs.
Cons
  • Users express concern over restricted data accessibility, feeling forced to upgrade plans for essential features.
  • Users find BON Loyalty expensive due to mandatory upgrades for basic features and additional costs for customizations.
  • Users find the limited customization options of BON Loyalty restricting, suggesting improvements for a better experience.
  • Users express frustration over missing features that require costly upgrades, although support may offer temporary solutions.
  • Users desire improved connection issues with Shopify's discounts for better functionality and control within BON Loyalty.

What Are Recent G2 Reviews of BON Loyalty?

Friendbuy

Friendbuy powers Loyalty and Referral Programs for high growth brands. Transform your customers into brand champions with cutting-edge referral and loyalty solutions. Get your best customers through word-of-mouth and increase lifetime value by fostering interactive experiences. Why choose Friendbuy? Achieve 20-30x return on investment, 5x faster conversions, 3-5x higher LTV and 20 - 40% repeat purchases. - Referral & Loyalty program automation and reward fulfillment - Fully customizable and on-brand - Unlimited rewardable events and tiered rewards - Personalized dashboards for your customers - Comprehensive analytics to track revenue and optimize performance - Premium onboarding services

Average Rating: 4.3/5.0

Total Reviews: 58

How Do G2 Users Rate Friendbuy?

  • Ease of Use: 8.3/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.6/10 (Category avg: 9.0/10)
  • Ease of Setup: 7.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Friendbuy?

  • Seller: Friendbuy
  • Year Founded: 2010
  • HQ Location: Los Angeles, CA
  • Twitter: @Friendbuy
    6,012 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    29 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Consumer Goods, Retail
  • Company Size: 60% Medium, 36% Small

What Do G2 Reviewers Say About Friendbuy?

AI-generated summary from verified user reviews

Pros
  • Users highly value the fantastic customer support from Friendbuy, noting their prompt and helpful assistance throughout the process.
  • Users love the seamless referral process of Friendbuy, enhancing customer engagement and satisfaction effortlessly.
  • Users find Friendbuy's platform to be very user-friendly, facilitating seamless referrals and effective customer engagement.
  • Users appreciate the quick and helpful customer support from Friendbuy, enhancing their experience during setup and implementation.
  • Users appreciate the effective rewards program, finding it easy for customer engagement and successful point redemption.
Cons
  • Users express concerns about integration issues in Friendbuy, leading to complications in managing customer communications.
  • Users highlight poor reporting dashboards and inaccuracies in Friendbuy’s reporting, leading to confusion and inefficiencies.
  • Users are frustrated with poor reporting dashboards and inaccurate data that hinder effective decision-making.
  • Users find the account management and customer service lacking, with poor knowledge about their own product and support challenges.
  • Users find the difficult setup of Friendbuy frustrating, creating challenges with integration and customizations.

What Are Recent G2 Reviews of Friendbuy?

Extole

Extole is an enterprise offer management platform powering personalized incentive programs across the entire customer lifecycle. Leading B2C brands choose Extole to build and optimize loyalty, referral, ambassador, promotional, and incentive programs at scale. Highly configurable and AI-accessible, Extole fits seamlessly into every team’s agentic workflow through MCP and CLI access and an in-platform AI assistant. Marketers build and track intelligent offer programs that motivate action. Product teams embed personalized offers into digital experiences to drive engagement and growth. Developers extend the platform through APIs, SDKs, and partner integrations. Behind every campaign, Extole orchestrates creative content, rules, and reward fulfillment, dynamically adapting each offer to the audience and channel. Our enterprise-grade infrastructure ensures every offer is delivered securely, accurately, and reliably. Build your next offer program with Extole.

Average Rating: 4.7/5.0

Total Reviews: 25

How Do G2 Users Rate Extole?

  • Ease of Use: 8.9/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.3/10)
  • Ease of Admin: 9.4/10 (Category avg: 9.0/10)
  • Ease of Setup: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Extole?

  • Seller: Extole
  • Company Website:
  • Year Founded: 2009
  • HQ Location: San Francisco, CA
  • Twitter: @extoleinc
    7,992 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    77 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 52% Medium, 24% Large

What Do G2 Reviewers Say About Extole?

AI-generated summary from verified user reviews

Pros
  • Users commend Extole for its robust referral program support and seamless automation, enhancing overall campaign management and engagement.
  • Users value the customizable rewards program of Extole, enhancing engagement and driving impressive results.
  • Users highlight Extole's real-time analytics and reporting, which provide clear insights into campaign performance and effectiveness.
  • Users commend Extole for its tracking efficiency, enabling seamless management of referral programs and real-time analytics.
  • Users appreciate the seamless automation of Extole, simplifying management of referral campaigns and sweepstakes effortlessly.
Cons
  • Users find Extole to be expensive compared to similar programs, impacting its overall attractiveness and value perception.
  • Users find integration issues to be tricky, attributing them to their own technical challenges rather than Extole's performance.
  • Users find that limited customization options make the interface less intuitive, requiring support to navigate effectively.
  • Users seek more variety in the limited rewards system for B2B initiatives, preferring additional cash proxy options.
  • Users are frustrated by the lack of a completely separated staging environment, impacting their testing and deployment processes.

What Are Recent G2 Reviews of Extole?

What Are G2 Users Discussing About Extole?

Cello

Cello is the only all-in-one referral platform that lets you launch a partner & user referral program on autopilot. Industry leaders like Typeform and Fellow rely on Cello's platform to accelerate their flywheel. Drive word-of-mouth growth with the power of personal incentives: - Seamlessly integrated: Blends naturally with your tool for effortless sharing. - Personal automated rewards: Set up flexible personal monetary incentives with fully automated attribution. - Continuous engagement: Keep referrals active with notifications. - Automated setup: Easy to set up within hours and natively integrated with your tools - Real-time tracking: Track your performance in real-time, making attribution and proving ROI a breeze - AI-Based improvements: Enhance your program with Cello insights and recommendations. - Full tax and legal compliance: No worries about tax reporting with personal rewards. - Success-based: Test your channel in hours and pay only for success!

Average Rating: 4.9/5.0

Total Reviews: 32

How Do G2 Users Rate Cello?

  • Ease of Use: 9.4/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Ease of Admin: 9.0/10 (Category avg: 9.0/10)
  • Ease of Setup: 9.2/10 (Category avg: 8.8/10)

Who Is the Company Behind Cello?

  • Seller: Cello
  • Year Founded: 2022
  • HQ Location: Munich, DE
  • Twitter: @cello_hq
    98 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    53 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software
  • Company Size: 63% Small, 38% Medium

What Are Recent G2 Reviews of Cello?

Talon.One

Talon.One is the most powerful incentives engine, unifying loyalty, personalized promotions and offer management into a single platform. Built for enterprise scale and security, Talon.One helps businesses design and deliver incentives that drive real customer behavior - repeat purchases, higher basket sizes, and long-term loyalty - without defaulting to margin-draining discounts. The world’s most-loved brands including Adidas, Sephora and Carlsberg work with Talon.One to turn their incentives into a reliable growth engine. Founded in 2015, the company has a global reach with teams in Berlin, London, Boston and Singapore, and over 300 clients across North America, Europe and APAC. It was recognized in Gartner’s 2025 Market Guide for Loyalty Program Vendors, and as a major player in IDC’s 2024 MarketScape report for Loyalty Software Providers. Learn more: https://talon.one/

Average Rating: 4.5/5.0

Total Reviews: 63

How Do G2 Users Rate Talon.One?

  • Ease of Use: 8.6/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.8/10 (Category avg: 9.0/10)
  • Ease of Setup: 8.6/10 (Category avg: 8.8/10)

Who Is the Company Behind Talon.One?

  • Seller: Talon.One
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Berlin, Germany
  • Twitter: @talonone
    291 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    326 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Consumer Goods
  • Company Size: 54% Medium, 35% Large

What Do G2 Reviewers Say About Talon.One?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Talon.One, thanks to its intuitive interface and helpful support team.
  • Users value the quick and responsive customer support of Talon.One, enhancing their overall experience with the platform.
  • Users value the easy setup of Talon.One, praising its user-friendly interface and supportive documentation.
  • Users appreciate the easy integrations of Talon.One, benefiting from a user-friendly interface and excellent support team.
  • Users appreciate the intuitive interface and robust API support of Talon.One, enhancing their campaign management experience.
Cons
  • Users find the learning curve steep, requiring significant time to master complex features and campaign logic.
  • Users struggle with the lack of information in Talon.One's rule and campaign builders, finding it confusing and insufficiently documented.
  • Users express concerns about limited customization options in Talon.One, feeling it lacks necessary features for a smoother experience.
  • Users find the poor documentation makes understanding the rule and campaign builders challenging and frustrating.
  • Users find the poor usability of Talon.One challenging due to hidden logic and an unintuitive interface.

What Are Recent G2 Reviews of Talon.One?

What Are G2 Users Discussing About Talon.One?

Ambassador Software

Ambassador is a customer activation and incentives platform built to help companies drive measurable growth through referrals, affiliates, incentives, and feedback, all tied directly to revenue. Ambassador 3.0 provides a unified system for activating customers and partners, capturing real feedback, and tracking outcomes back to attribution and ROI. With built-in automation and Hiro, Ambassador’s AI-powered feedback engine, teams can launch programs quickly, scale engagement efficiently, and understand exactly what is driving performance. Companies use Ambassador to: • Launch and scale referral and affiliate programs • Incentivize customer and partner actions with automated rewards • Collect structured feedback at critical moments across the customer lifecycle • Turn feedback and behavioral signals into automated actions • Track attribution, performance, and revenue impact in one platform Unlike point solutions that focus on a single growth tactic, Ambassador brings activation, incentives, feedback, and measurement together, so teams can reduce tooling sprawl, lower CAC, and make smarter growth decisions based on real customer data. Ambassador is purpose-built for modern GTM teams that need clarity, efficiency, and provable ROI, not more dashboards or disconnected tools.

Average Rating: 4.5/5.0

Total Reviews: 75

How Do G2 Users Rate Ambassador Software?

  • Ease of Use: 8.6/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.6/10 (Category avg: 9.0/10)
  • Ease of Setup: 7.7/10 (Category avg: 8.8/10)

Who Is the Company Behind Ambassador Software?

  • Seller: Ambassador
  • Company Website:
  • Year Founded: 2021
  • HQ Location: Seattle WA
  • Twitter: @Ambassador
    3,933 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    40 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Financial Services, Computer Software
  • Company Size: 45% Small, 43% Medium

What Do G2 Reviewers Say About Ambassador Software?

AI-generated summary from verified user reviews

Pros
  • Users find Ambassador Software to be intuitive and easy to set up, facilitating quick and efficient referral marketing management.
  • Users appreciate the helpful customer support from Ambassador Software, ensuring a smooth setup and ongoing assistance.
  • Users value the easy management and customization of referral programs offered by Ambassador Software, enhancing their marketing strategies.
  • Users praise the easy setup of Ambassador Software, highlighting quick turnaround and intuitive integration support.
  • Users commend the helpful support from Ambassador Software, appreciating their responsiveness and expertise in achieving client goals.
Cons
  • Users find the lack of customization limits their experience with Ambassador Software, impacting their program needs.
  • Users face a steep learning curve with Ambassador Software, making the initial setup challenging and less organized.
  • Users find the setup and onboarding process complex, making it challenging for beginners to get started smoothly.
  • Users find the limited customization options in Ambassador Software restrict their ability to tailor the experience effectively.

What Are Recent G2 Reviews of Ambassador Software?

What Are G2 Users Discussing About Ambassador Software?

Mention Me

In an age where consumers are bombarded with advertising and skeptical of paid media, trust has become the true currency of growth. Mention Me empowers marketers to unlock profitable, customer-led growth through referral and influencer marketing. Backed by over a decade of experience and advanced AI technology, we help you win high-quality customers, boost their lifetime value, and transform them into influential brand champions who drive authentic, organic growth. Here’s just some of what sets us apart: - Capture real-life referrals at checkout with just a friend’s name—no links, no friction. - Predict who’s ready to refer using AI-powered propensity modelling to share the right message to the right customer. - Increase ROAS through paid channels with high-performing lookalike audiences modelled on your biggest fans. - Understand why customers love your brand with rich sentiment insights that boosts referral and wider CX. - Find, activate and manage micro-influencers already in your customer base - all through cookieless tracking. With direct integrations into your core customer platforms, you can deliver more relevant messaging, efficient media spend, and quality customer acquisition across every channel. And with our experienced client success teams working closely with you to continuously optimise performance, we’ll help ensure your referral and micro-influencer programmes deliver long-term value. To learn more, visit mention-me.com or contact hello@mention-me.com

Average Rating: 4.4/5.0

Total Reviews: 59

How Do G2 Users Rate Mention Me?

  • Ease of Use: 8.6/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.5/10 (Category avg: 9.0/10)
  • Ease of Setup: 8.5/10 (Category avg: 8.8/10)

Who Is the Company Behind Mention Me?

  • Seller: Mention Me
  • Year Founded: 2013
  • HQ Location: London, United Kingdom
  • Twitter: @mentionmeshare
    3,736 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    94 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CRM Manager
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 56% Medium, 34% Small

What Do G2 Reviewers Say About Mention Me?

AI-generated summary from verified user reviews

Pros
  • Users praise the helpful customer support of Mention Me, making setup easy and enhancing the customer experience.
  • Users find Mention Me's system easy to set up, appreciating its affordability and helpful customer support in attracting new customers.
  • Users commend the easy setup of Mention Me, enhancing customer attraction while being cost-effective.
  • Users find it easy and cost-effective to attract new customers, aided by helpful customer support.
Cons
  • Users find the change process time-consuming, as modifications must go through the support team and can't be done independently.

What Are Recent G2 Reviews of Mention Me?

What Are G2 Users Discussing About Mention Me?

Roster

Turn your biggest fans into a word-of-mouth sales channel — ambassadors, affiliates & creators. Roster turns customers who love you into ambassadors, affiliates, creators — all in one platform built for Shopify. Recruit from your own buyers, launch campaigns that generate authentic UGC, and auto-issue Smart Links and leak-proof discount codes. Product seeding fulfills thru Shopify, automated payouts with 1099 handling, and every sale is tracked back to the ambassador who drove it. Scale word-of-mouth without the manual work and media spend — or the commission of a creator marketplace. 1. Recruit. Turn customers to ambassadors w social discovery & post-purchase invite 2. Engage. Launch campaigns that generate authentic, licensed UGC & sales referrals 3. Reward. Automate points, milestones, product seeding & payouts with tax 1099s 4. Track. Issue leak-proof codes & Smart Links; attribute every sale to ambassadors 5. Measure — See referred revenue, EMV, and top performers with real ROI reporting

Average Rating: 4.5/5.0

Total Reviews: 63

How Do G2 Users Rate Roster?

  • Ease of Use: 8.9/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.9/10 (Category avg: 9.0/10)
  • Ease of Setup: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Roster?

  • Seller: Roster
  • Company Website:
  • Year Founded: 2016
  • HQ Location: Lehi, Utah
  • Twitter: @get_roster
    873 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    32 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Consumer Goods, Health, Wellness and Fitness
  • Company Size: 77% Small, 16% Medium

What Do G2 Reviewers Say About Roster?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the centralized and intuitive interface of Roster, making management of ambassador communities effortless and efficient.
  • Users appreciate the exceptional customer support of Roster, highlighting personalized assistance and quick responses for success.
  • Users highly value the easy setup of Roster, facilitating efficient management of campaigns and ambassador programs.
  • Users value Roster's efficient campaign management, allowing seamless operation and excellent support for their ambassador programs.
  • Users value the centralized and intuitive platform of Roster, enhancing efficiency and organization in managing ambassador programs.
Cons
  • Users find the missing features in Roster hindered their experience, particularly the lack of a mobile app and updates.
  • Users note significant inaccuracy issues in Roster, especially with missed hashtag pulls and lacking campaign metrics.
  • Users wish there was an easier way to retroactively credit affiliates for phone transactions, impacting their earnings.
  • Users express concern over delayed brand integrations in Roster, affecting their ability to adapt to social media needs.
  • Users find the complexity of getting started overwhelming, though the support team is helpful and clarifies quickly.

What Are Recent G2 Reviews of Roster?

AskNicely

AskNicely is the recognized leader in customer experience management and has the only desktop-to-mobile platform for people-powered businesses. We bring feedback, insights, coaching and brand-aligned service standards into the pocket of your frontline team who are now equipped to improve the service experience customers receive every day. Customer Feedback Automatically collect feedback from every customer at any point in the customer journey on any channel (Email, SMS or on a Webpage) with our playful & quick surveys, which display as personalized conversations that generate higher than average response rates. Automate Reviews and Referrals Use automated workflows to turn feedback into positive reviews that boost your online rating and referrals that become new business. Alternatively, increase customer retention by automating follow up messages with at-risk accounts or internal notifications which ensure each and every team member is alerted when necessary. Coaching & Recognition Empower every manager with the feedback and coaching tools they need to make every customer experience awesome. Including team and individual coaching prompts, employee experience information, and reporting capabilities all on a personalized dashboards for desktop or mobile. Business Insights Understand the gaps between your service standard and what is actually being delivered to see how every business unit, location, team or employee is performing against the rest. Know where to spend your time by visualizing what is or isn’t valued by customers.

Average Rating: 4.7/5.0

Total Reviews: 1,030

How Do G2 Users Rate AskNicely?

  • Ease of Use: 9.4/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.3/10)
  • Ease of Admin: 9.3/10 (Category avg: 9.0/10)
  • Ease of Setup: 9.2/10 (Category avg: 8.8/10)

Who Is the Company Behind AskNicely?

  • Seller: AskNicely
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Portland, OR
  • Twitter: @asknicely
    2,316 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    57 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Customer Success Manager, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 48% Medium, 43% Small

What Do G2 Reviewers Say About AskNicely?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of AskNicely, thanks to its intuitive interface and straightforward setup process.
  • Users highlight the exceptional customer support from AskNicely, ensuring all inquiries and needs are promptly addressed.
  • Users appreciate the ease of collecting actionable customer feedback with AskNicely, enhancing coaching and performance reporting.
  • Users appreciate the real-time visibility AskNicely offers, enhancing customer service and overall effectiveness in managing feedback.
  • Users appreciate the easy setup of AskNicely, finding it straightforward and seamless for client engagement.
Cons
  • Users find the difficult reporting of AskNicely hampers their ability to manage feedback effectively and efficiently.
  • Users find the survey limitations frustrating, especially regarding contact deletion and low response rates.
  • Users find limited customization options frustrating, impacting their ability to adapt surveys and dashboards to their needs.
  • Users dislike the manual processes required for managing contacts and reporting, which can be time-consuming and inefficient.
  • Users feel that AskNicely requires improvement in shout out functionality and better integration with other systems.

What Are Recent G2 Reviews of AskNicely?

What Are G2 Users Discussing About AskNicely?

Zuberance

Zuberance is an all-in-one advocate marketing platform that helps brands boost affinity, generate influential social content from actual customers, drive reviews, referrals, and gather feedback. The platform offers a comprehensive solution for enhancing brand advocacy, equipped with integrated analytics to track results effectively. Zuberance’s advocate software is designed to align seamlessly with your unique business model, customer journey, and technological infrastructure. Beyond that, our team of seasoned professionals will assist you in developing standout advocate programs that truly resonate with your customers.

Average Rating: 4.4/5.0

Total Reviews: 21

How Do G2 Users Rate Zuberance?

  • Ease of Use: 9.5/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.3/10)
  • Ease of Admin: 10.0/10 (Category avg: 9.0/10)
  • Ease of Setup: 9.2/10 (Category avg: 8.8/10)

Who Is the Company Behind Zuberance?

  • Seller: IZEA
  • Year Founded: 2006
  • HQ Location: Winter Park, FL
  • Twitter: @izea
    17,715 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    258 employees on LinkedIn®
  • Ownership: NASDAQ:IZEA

Who Uses This Product?

  • Company Size: 52% Medium, 38% Small

What Do G2 Reviewers Say About Zuberance?

AI-generated summary from verified user reviews

Pros
  • Users admire how Zuberance enhances customer advocacy, leading to improved marketing strategies and boost in lead generation.
  • Users appreciate the effective tracking capabilities of Zuberance's data analytics for comprehensive marketing solutions.
  • Users appreciate the ease of transforming customers into brand ambassadors with Zuberance's integrated rewards system.
  • Users find Zuberance exceptionally helpful in converting enthusiastic customers into effective marketing advocates through word of mouth.
  • Users value the seamless integrations with Shopify, enhancing the process of converting customers into brand ambassadors.
Cons
  • Users experience communication delays with Zuberance due to lack of CRM integrations, impacting customer interactions and data accuracy.
  • Users find the complex interface difficult to navigate due to its multiple menus, complicating the overall experience.
  • Users find the high cost of Zuberance to be a significant drawback that impacts their overall satisfaction.
  • Users struggle with integration issues in Zuberance, complicating customer communication and risking outdated results.
  • Users find the lack of integrations with CRM services limits effective communication and may produce outdated results.

What Are Recent G2 Reviews of Zuberance?

What Are G2 Users Discussing About Zuberance?

impact.com

Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and advocacy programs. Access 250K+ quality partners, automate manual tasks, and track true incremental value—all while our expert team handles the heavy lifting from migration to optimization.

Average Rating: 4.4/5.0

Total Reviews: 2,353

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How Do G2 Users Rate impact.com?

  • Ease of Use: 8.2/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.3/10)
  • Ease of Admin: 8.3/10 (Category avg: 9.0/10)
  • Ease of Setup: 8.1/10 (Category avg: 8.8/10)

Who Is the Company Behind impact.com?

  • Seller: Impact
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Santa Barbara, CA
  • Twitter: @impactdotcom
    7,723 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,672 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Owner
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 64% Small, 16% Medium

What Do G2 Reviewers Say About impact.com?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of impact.com, finding it simple and effective for affiliate marketing integration.
  • Users appreciate the all-in-one platform of impact.com, providing seamless affiliate management with excellent reporting capabilities.
  • Users find impact.com’s intuitive user interface enhances efficiency, simplifying setup and partner management for affiliate marketing.
  • Users praise the ease of use and comprehensive tracking on impact.com, facilitating seamless affiliate program management.
  • Users value the exceptional support system of impact.com, highlighting prompt and detailed responses that simplify their experience.
Cons
  • Users find the interface not intuitive, experiencing frustration with navigation and functionality on smaller screens.
  • Users find the learning curve steep, particularly with the complicated verification process and setup difficulties.
  • Users experience poor usability due to screen adaptation issues and frustrating bugs that hinder overall functionality.
  • Users find the complexity of the platform overwhelming, particularly during the challenging onboarding process for new users.
  • Users note that customer support is lacking, which negatively impacts the overall experience with impact.com.

What Are Recent G2 Reviews of impact.com?

What Are G2 Users Discussing About impact.com?

Herdify

If you can afford to advertise to everybody in your target audience, you don't need Herdify. If you can’t, you can optimise media campaigns by harnessing behavioural science and AI Herdify is a software platform that provides marketers with an audience solution that finds people most likely to respond to advertising and most likely to stay a customer for longer. Our software has been expertly developed, over the last 15 years, to identify the audiences being most influenced right now, by real people, in the real world. These brand specific insights allow you to target people who will most likely respond to your advertising and those who will become your best customers.

Average Rating: 4.8/5.0

Total Reviews: 13

How Do G2 Users Rate Herdify?

  • Ease of Use: 9.6/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Ease of Admin: 9.6/10 (Category avg: 9.0/10)
  • Ease of Setup: 9.9/10 (Category avg: 8.8/10)

Who Is the Company Behind Herdify?

  • Seller: Herdify
  • Year Founded: 2022
  • HQ Location: Bristol, England
  • LinkedIn® Page: www.linkedin.com
    17 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 62% Small, 23% Medium

What Do G2 Reviewers Say About Herdify?

AI-generated summary from verified user reviews

Pros
  • Users praise Herdify for their exceptional customer support, highlighting the team's warmth and helpfulness throughout their experience.
  • Users praise the effective campaign management of Herdify, noting strong results and practical implementation of behavioral science.
  • Users find Herdify's platform and support exceptionally easy to use, enhancing their overall experience and efficiency.
  • Users commend the easy setup of Herdify, appreciating the straightforward integration and excellent support from the team.
  • Users praise the supportive team at Herdify, highlighting their exceptional knowledge and excellent service.
Cons
  • Users experience uploading issues occasionally, but the responsive support team quickly resolves them, minimizing impact.

What Are Recent G2 Reviews of Herdify?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated June 24, 2026