# Best Cross-Channel Advertising Software - Page 6 ## How Many Cross-Channel Advertising Software Products Does G2 Track? **Total Products under this Category:** 197 ### Category Stats (Aug 2026) - **Average Rating:** 4.32/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** GoMarble AI (+5.56%) - Among all products in this category, GoMarble AI recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Cross-Channel Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 13,300+ Authentic Reviews - 197+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Cross-Channel Advertising Software ![G2 Grid® for Cross-Channel Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/cross-channel-advertising/grids.png?focus%5B%5D=5910&focus%5B%5D=19103&focus%5B%5D=1393260&focus%5B%5D=5405&focus%5B%5D=3249&focus%5B%5D=3026&focus%5B%5D=54066&focus%5B%5D=5974) Highlighted products: StackAdapt, Bloomreach, Adobe Real-Time CDP, Facebook for Business, LocaliQ, AdRoll, AdRoll ABM (Formerly RollWorks), and Prisma. Underlying data: [Grid® JSON](https://www.g2.com/categories/cross-channel-advertising/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=facebook-for-business&focus%5B%5D=localiq&focus%5B%5D=adroll&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=prisma-mediaocean) **Sponsored** ### 401GO 401GO is a type of retirement plan solution designed to help businesses and their employees access affordable and efficient 401(k) plans. Recognizing the challenges that small businesses face in providing retirement benefits, 401GO aims to bridge the gap by offering a streamlined approach to setting up and managing retirement plans. The target audience for 401GO includes small business owners who may have previously felt excluded from the retirement plan market due to high costs and complex setups. Many of these businesses understand the importance of providing retirement options to their employees but lack the resources or knowledge to implement such plans effectively. Key features of 401GO include a quick setup process that can be completed in just minutes, as opposed to the weeks or months typically required by traditional providers. This efficiency is complemented by an economical pricing structure that allows small businesses to offer competitive retirement benefits without straining their budgets. Additionally, 401GO takes care of all the administrative details, freeing up business owners to focus on their core operations rather than getting bogged down in paperwork. The platform employs innovative automated technology to manage the complexities of retirement planning, ensuring that both employers and employees can easily navigate their options. This technology not only simplifies the enrollment process but also provides ongoing support and resources to help users make informed decisions about their retirement savings. By offering a practical and beneficial 401(k) plan, 401GO empowers small businesses to enhance employee satisfaction and retention while promoting financial security for their workforce. Overall, 401GO stands out in the retirement plan market by providing a tailored solution that meets the unique needs of small businesses. Its commitment to affordability, efficiency, and comprehensive support makes it a valuable resource for employers looking to provide their employees with essential retirement benefits. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=289&secure%5Bchosen_at%5D=2026-08-02T17%3A17%3A19Z&secure%5Bdisplayable_resource_id%5D=2507&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=124416&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=124416&secure%5Bresource_id%5D=289&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcross-channel-advertising%3Fpage%3D6&secure%5Btoken%5D=29f53da2b17c208d0650fc8fcd986badd1ad2f231489bf6e0dd5cf32ad0480d7&secure%5Burl%5D=https%3A%2F%2F401go.com&secure%5Burl_type%5D=company_website) ### [AdScale](https://www.g2.com/products/adscale/reviews) What is AdScale? AdScale is an AI-powered advertising platform built for eCommerce brands that want to scale faster with less manual work. It connects your store (Shopify, WooCommerce, BigCommerce) with Google and Meta, using real-time data to automatically create, optimize, and scale your ad campaigns. Instead of managing ads manually, AdScale’s AI predicts performance, allocates budgets, tests creatives, and continuously improves campaigns—so you get better results with less effort. What you can do with AdScale: Launch and manage Google & Meta campaigns from one platform Automatically generate and test ad creatives Optimize budgets and bids based on predicted ROAS Build high-converting audiences from your store data Track performance and revenue in a unified dashboard Why brands use AdScale: Increase ROAS and reduce CAC Save hours of manual campaign management Scale winning campaigns faster Replace fragmented tools with one AI system AdScale turns your store data into a growth engine—running your ads 24/7 so you can focus on scaling your business. **Average Rating:** 4.4/5.0 **Total Reviews:** 67 #### How Do G2 Users Rate AdScale? - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.6/10) - **Ease of Use:** 9.0/10 (Category avg: 8.5/10) - **Quality of Support:** 8.3/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.8/10 (Category avg: 8.2/10) #### Who Is the Company Behind AdScale? - **Seller:** [AdScale](https://www.g2.com/sellers/adscale) - **HQ Location:** Manhattan New York,, US - **Twitter:** @adscale 381 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5e80d9c623c4192dc80acad77338cf64ff92c2e9757502b5532057a3f225886b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F17889734&secure%5Burl_type%5D=linkedin_company_website) 65 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 50% Medium, 41% Small #### What Are Recent G2 Reviews of AdScale? **["Boost your eCommerce business with AI Ads"](https://www.g2.com/survey_responses/adscale-review-8296697)** **Rating:** 5.0/5.0 stars _— Kapil R._ [Read full review](https://www.g2.com/survey_responses/adscale-review-8296697) **["Business Growth Streamlined with the help of Adscale & AI"](https://www.g2.com/survey_responses/adscale-review-8176393)** **Rating:** 4.5/5.0 stars _— monika s._ [Read full review](https://www.g2.com/survey_responses/adscale-review-8176393) #### What Are G2 Users Discussing About AdScale? - [What is AdScale used for?](https://www.g2.com/discussions/what-is-adscale-used-for) - 1 comment ### [Fusion92](https://www.g2.com/products/fusion92/reviews) Fusion92's Dynamic Ad Technology is an advanced advertising solution designed to deliver personalized, data-driven messages across various digital channels, including display, video, and social media. By integrating real-time data with innovative ad layouts, this technology enables brands to create highly relevant and engaging advertisements that resonate with individual consumers, thereby driving meaningful interactions and conversions. Key Features and Functionality: - Dynamic Display Ads: Utilize data-driven ad units that seamlessly integrate with any content source, offering multiple formats across all channels. These ads update in real-time without the need for re-trafficking, ensuring timely and relevant messaging. - Dynamic Video Ads: Combine the compelling nature of video with actionable marketing messages. This feature allows for the easy creation and deployment of dynamic videos at scale, each with personalized calls-to-action (CTAs and comprehensive reporting that ties together video performance, content engagement, and CTA effectiveness. - Automated Dynamic Social Ads: Reach a vast audience by delivering personalized messages directly within social media feeds and audience networks. These ads are triggered by user location and are fully automated to optimize towards specific campaign goals. Primary Value and User Solutions: Fusion92's Dynamic Ad Technology addresses the challenge of delivering personalized and relevant advertising content in a rapidly evolving digital landscape. By leveraging real-time data and automation, it enables brands to create and deploy ads that are tailored to individual consumer behaviors and preferences. This personalization enhances user engagement, increases conversion rates, and ultimately drives business growth. Additionally, the technology's scalability and flexibility allow for faster activation and cost efficiencies, providing a comprehensive solution for brands seeking to optimize their digital advertising strategies. **Average Rating:** 3.5/5.0 **Total Reviews:** 14 #### How Do G2 Users Rate Fusion92? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Quality of Support:** 8.2/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.9/10 (Category avg: 8.2/10) #### Who Is the Company Behind Fusion92? - **Seller:** [Fusion92](https://www.g2.com/sellers/fusion92) - **Year Founded:** 1999 - **HQ Location:** Chicago, IL - **Twitter:** @fusion92 3,544 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=78b6b5db2007730acde425024996efefefc0ef0f0dad6358609bb8830757e622&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffusion92&secure%5Burl_type%5D=linkedin_company_website) 366 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 53% Medium, 27% Small #### What Are Recent G2 Reviews of Fusion92? **["Does a good job customizing videos"](https://www.g2.com/survey_responses/fusion92-review-5267059)** **Rating:** 4.0/5.0 stars _— Morgan S._ [Read full review](https://www.g2.com/survey_responses/fusion92-review-5267059) **[""Easy to use, customizable, "](https://www.g2.com/survey_responses/fusion92-review-2653487)** **Rating:** 5.0/5.0 stars _— Michael D._ [Read full review](https://www.g2.com/survey_responses/fusion92-review-2653487) #### What Are G2 Users Discussing About Fusion92? - [What is Liquidus used for?](https://www.g2.com/discussions/what-is-liquidus-used-for) ### [LiveIntent](https://www.g2.com/products/liveintent/reviews) LiveIntent's Marketer Solutions empower brands to engage with over 240 million verified individuals through premium publisher newsletters, offering a unique and effective channel for email marketing. By integrating seamlessly into 2,500+ publisher newsletters, LiveIntent enables marketers to reach audiences in a context where they are actively engaged and attentive. Unlike traditional advertising platforms, LiveIntent provides comprehensive data feedback, allowing brands to make informed decisions and optimize their campaigns across various channels. Key Features and Functionality: - Premium Publisher Inventory Access: Gain exclusive access to a curated selection of premium publisher newsletters, ensuring brand safety and relevance. - People-Based Targeting: Utilize email addresses as stable identifiers to connect with logged-in readers, offering a reliable alternative to third-party cookies. - Personalized Ad Experiences: Deliver tailored advertisements directly to user inboxes using innovative formats like native ads and animated teasers, enhancing user engagement. - Actionable Insights: Obtain detailed analytics on clicks, conversions, and impressions to understand customer journeys and refine marketing strategies for maximum ROI. Primary Value and Solutions Provided: LiveIntent addresses the challenge of reaching and engaging audiences in a fragmented digital landscape by leveraging the trusted environment of email newsletters. By offering access to a vast network of premium publishers and providing tools for personalized, data-driven marketing, LiveIntent helps brands diversify their marketing channels, enhance customer engagement, and drive performance throughout the customer journey—from building brand awareness to accelerating acquisition and fostering customer loyalty. **Average Rating:** 3.4/5.0 **Total Reviews:** 16 #### How Do G2 Users Rate LiveIntent? - **Has the product been a good partner in doing business?:** 5.7/10 (Category avg: 8.6/10) - **Ease of Use:** 7.0/10 (Category avg: 8.5/10) - **Quality of Support:** 6.2/10 (Category avg: 8.7/10) - **Ease of Admin:** 7.0/10 (Category avg: 8.2/10) #### Who Is the Company Behind LiveIntent? - **Seller:** [LiveIntent](https://www.g2.com/sellers/liveintent) - **Year Founded:** 2009 - **HQ Location:** New York, NY - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f6c73b496c487e3a05421cebe6c68b2960da8e5400a901d48369b63af869af67&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F734773%2F&secure%5Burl_type%5D=linkedin_company_website) 80 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 44% Medium, 31% Small #### What Do G2 Reviewers Say About LiveIntent? _AI-generated summary from verified user reviews_ ##### Pros - Users find LiveIntent to be **affordable** , allowing for extensive reach at a low CPM cost. - Users find the **cost-effective CPM** allows for a large reach efficiently, enhancing their marketing efforts. - Users value the **cost-effective CPM** of LiveIntent, achieving a broad reach efficiently. - Users appreciate the **cost-effective CPM** that allows them to achieve a large reach efficiently with LiveIntent. - Users find LiveIntent to be **very cost effective** , providing a large reach efficiently without breaking the bank. ##### Cons - Users find **ad restrictions** limiting, with few options and a non-intuitive system that resets frequently. - Users find **functionality limitations** frustrating, citing minimal customization options and frequent resets during creative changes. - Users face **integration issues** with LiveIntent, experiencing a lack of control and unreliable system resets. - Users criticize the **limited features** of LiveIntent, feeling restricted by a lack of control and inflexible systems. - Users find the **limited functionality** of LiveIntent frustrating due to few options and system resets with creative changes. #### What Are Recent G2 Reviews of LiveIntent? **["Excellent self serve platform"](https://www.g2.com/survey_responses/liveintent-review-3248551)** **Rating:** 4.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/liveintent-review-3248551) **["We currently use liveintent for marketing on our consumer facing ecommerce emails"](https://www.g2.com/survey_responses/liveintent-review-3722337)** **Rating:** 4.0/5.0 stars _— Greg A._ [Read full review](https://www.g2.com/survey_responses/liveintent-review-3722337) #### What Are G2 Users Discussing About LiveIntent? - [What is LiveIntent used for?](https://www.g2.com/discussions/what-is-liveintent-used-for) ### [BuySellAds](https://www.g2.com/products/buysellads/reviews) BuySellAds is a contextual advertising platform that helps brands and publishers grow easily and efficiently. We help marketers reach their target audience online with contextual advertising campaigns that scale. With BSA, marketers can source ad opportunities from multiple publishers using a single platform. We also offer complimentary full-service support from our expert team. From planning to negotiating to launching campaigns, we're ready to help you maximize success. For publishers, BuySellAds helps monetize their websites, newsletters, and podcasts. We'll help you execute a strategy that will allow you to earn more revenue without any extra work. Learn more at buysellads.com/publishers **Average Rating:** 3.8/5.0 **Total Reviews:** 12 #### How Do G2 Users Rate BuySellAds? - **Has the product been a good partner in doing business?:** 6.3/10 (Category avg: 8.6/10) - **Ease of Use:** 7.3/10 (Category avg: 8.5/10) - **Quality of Support:** 8.1/10 (Category avg: 8.7/10) - **Ease of Admin:** 3.9/10 (Category avg: 8.2/10) #### Who Is the Company Behind BuySellAds? - **Seller:** [BuySellAds](https://www.g2.com/sellers/buysellads-f24c3d24-3f75-4027-927f-58a4b35651c7) - **Year Founded:** 2008 - **HQ Location:** Boston, MA - **Twitter:** @BuySellAds 28,057 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b45ea5d34f8a6827893331bb52fbb27e197d5f4c0bfb07fd9daecbfbbf21c483&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F368964%2F&secure%5Burl_type%5D=linkedin_company_website) 33 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 75% Small, 17% Medium #### What Are Recent G2 Reviews of BuySellAds? **["A great online platform for generating sponsored content with targeted publishers!"](https://www.g2.com/survey_responses/buysellads-review-4563216)** **Rating:** 5.0/5.0 stars _— Danielle S._ [Read full review](https://www.g2.com/survey_responses/buysellads-review-4563216) **["A great platform, would benefit from conversion data"](https://www.g2.com/survey_responses/buysellads-review-4562646)** **Rating:** 4.0/5.0 stars _— Verified User in Publishing_ [Read full review](https://www.g2.com/survey_responses/buysellads-review-4562646) #### What Are G2 Users Discussing About BuySellAds? - [What is BuySellAds used for?](https://www.g2.com/discussions/what-is-buysellads-used-for) ### [Netsertive](https://www.g2.com/products/netsertive-netsertive/reviews) Netsertive is the leader in multi-location digital marketing technology, empowering brands and locations to transform fragmented, siloed digital marketing into a unified, data-driven growth engine that maximizes local leads and revenue. Its Mulit-Location Experience (MLX) Platform drives digital presence (reviews, local listings, maps, social), media channels (search, social, display, video, connected TV), localized content (location microsites, promotions pages) and critical integrated capabilities (lead routing, call tracking, conversion optimization, CRM/lead integration) across all of the brand’s local markets. Through its proprietary Multi-Location Experience (MLX) Platform and expert Customer Experience team, Netsertive delivers a unique blend of centralized brand control and hyper-local marketing execution, ensuring every location benefits from scalable, efficient digital marketing while maintaining brand consistency and network-wide visibility for the brand. Discover how Netsertive can help your business harness the power of tech-enabled localized marketing and achieve growth without growing pains at www.netsertive.com. **Average Rating:** 3.7/5.0 **Total Reviews:** 10 #### How Do G2 Users Rate Netsertive? - **Has the product been a good partner in doing business?:** 5.8/10 (Category avg: 8.6/10) - **Ease of Use:** 6.9/10 (Category avg: 8.5/10) - **Quality of Support:** 7.7/10 (Category avg: 8.7/10) - **Ease of Admin:** 7.5/10 (Category avg: 8.2/10) #### Who Is the Company Behind Netsertive? - **Seller:** [Netsertive](https://www.g2.com/sellers/netsertive) - **Year Founded:** 2009 - **HQ Location:** Morrisville, US - **Twitter:** @Netsertive 2,169 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c324be2383ccc7d43cf0b6063524aa308317820eeea801989367fb21b6e57d84&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F913411%2F&secure%5Burl_type%5D=linkedin_company_website) 69 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 40% Large, 40% Medium #### What Are Recent G2 Reviews of Netsertive? **["Better performance - less expenses"](https://www.g2.com/survey_responses/netsertive-review-4520723)** **Rating:** 4.5/5.0 stars _— Petra G._ [Read full review](https://www.g2.com/survey_responses/netsertive-review-4520723) **["Highly Recommend Netsertive"](https://www.g2.com/survey_responses/netsertive-review-4644920)** **Rating:** 5.0/5.0 stars _— Karl Z._ [Read full review](https://www.g2.com/survey_responses/netsertive-review-4644920) #### What Are G2 Users Discussing About Netsertive? - [What is Netsertive used for?](https://www.g2.com/discussions/what-is-netsertive-used-for) ### [adin.ai](https://www.g2.com/products/adin-ai/reviews) ADIN.AI is a US-based, AI Operating System for Digital Marketing helping enterprise advertisers increase ROAS by up to 5X through cross-channel automation, AI-driven insights, and real-time optimisation. We’ve already partnered with global brands like L’Oréal Group, Vodafone, Under Armour (EUROPE), Hyperoptic (UK) and İşbank (TURKEY), helping them simplify media management and achieve stronger advertising efficiency. ADIN.AI empowers brands to manage, plan, optimize, and report on their advertising investments through one intuitive dashboard. This streamlined platform simplifies cross-channel media planning and delivers complete transparency to all digital marketing efforts. What ADIN.AI Offers: Holistic Dashboard - It seamlessly integrates data from multiple channels, campaigns, and performance metrics, allowing you to track and manage your advertising efforts from one central location. Smart Custom Reports - Advertisers can access ADIN.AI’s pre-built templates for Awareness, Creative, and KPI Tracking, or request fully customized reports tailored to their brand’s specific needs. Cross-Channel Campaign Scoring - It calculates scores for the entirety of marketing funnel: awareness, consideration, conversion; and creative effectiveness using IAB standards to ensure objective measurement. AI-Native Media Planner - AI-Native Media Planner empowers advertisers to create comprehensive, cross-channel media plans in seconds. - By automatically determining the optimal budget allocation, audience segments, and creative mix for each stage of the funnel, it saves time while maximizing impact. - Using advanced machine-learning algorithms, the planner analyzes up to ten years of historical data and industry trends. - Unlike manual planning, which focuses on a few variables, ADIN.AI processes hundreds of metrics to deliver precision and speed. Smart Optimization Suggestions - It analyzes audience, creative, bidding, keyword, and placement data to deliver tailored optimization insights across every channel. AI-Driven Audience Targeting - It continuously refines audience definitions based on real-time campaign performance, ensuring that every impression is delivered to users with the highest likelihood of engagement or conversion. AI-Based Budget Reallocation - AI-Based Budget Reallocation automatically distributes budgets across multiple channels, optimizing campaign efficiency on a daily basis. - Covering major platforms like Google Ads, Meta, TikTok, DV360, Adform, and LinkedIn, it ensures smarter budget allocation for every campaign. Partnerships and Accolades: The platform's credibility is further bolstered by a cooperation agreement with KPMG, one of the Big 4 consulting firms, and an investment from İş Bankası, Turkey's largest private bank Why ADIN.AI? Maximize advertising return up to 5x and minimize time & cost up to 100x. ADIN.AI drives stronger digital marketing performance while simplifying the entire process of cross-channel media planning, optimization, and smart reporting using AI-Native technology. **Average Rating:** 4.9/5.0 **Total Reviews:** 8 #### How Do G2 Users Rate adin.ai? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10) - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) - **Quality of Support:** 10.0/10 (Category avg: 8.7/10) - **Ease of Admin:** 10.0/10 (Category avg: 8.2/10) #### Who Is the Company Behind adin.ai? - **Seller:** [adin.ai](https://www.g2.com/sellers/adin-ai) - **Year Founded:** 2022 - **HQ Location:** Delaware, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7b3633dc28bac8e847ca237102c4a2b01bb7829694a0a1edad8e531b39d75d5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadin-ai&secure%5Burl_type%5D=linkedin_company_website) 36 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Cosmetics - **Company Size:** 75% Medium, 25% Small #### What Are Recent G2 Reviews of adin.ai? **["Al vs. Manual Media Buying"](https://www.g2.com/survey_responses/adin-ai-review-11652052)** **Rating:** 5.0/5.0 stars _— Emre T._ [Read full review](https://www.g2.com/survey_responses/adin-ai-review-11652052) **["Transparent, AI-Native Advertising for Cosmetics Brands"](https://www.g2.com/survey_responses/adin-ai-review-10898817)** **Rating:** 4.5/5.0 stars _— Sevinç K._ [Read full review](https://www.g2.com/survey_responses/adin-ai-review-10898817) ### [Maino AI](https://www.g2.com/products/maino-ai/reviews) Maino AI is a tech-driven digital marketing platform that helps businesses scale faster and smarter by combining cutting-edge AI & automation. Built on the foundation of Agentic AI, our system goes beyond automation, enabling intelligent decision-making, dynamic optimization, and hands-on strategic guidance. We serve as a one-stop solution for all marketing needs, leveraging advanced analytics, audience segmentation, and real-time insights to help brands tell better stories, amplify reach, and drive meaningful engagement across platforms. As verified & premium partners of Meta and Google, we offer exclusive access to tools, beta features, and deep platform insights that empower our clients to stay ahead of the curve. Maino focuses relentlessly on delivering the best ROI on every dollar spent. Our platform analyzes campaign performance across channels, reallocates budgets in real-time, and provides deep creative and audience insights, ensuring that every cent contributes to measurable growth. What makes Maino truly unique is our AI + Human approach. While our intelligent systems handle scale, speed, and precision, our growth experts stay involved at every step, crafting strategies, testing new ideas, and pushing performance boundaries. Our partners don't see us as a traditional digital marketing agency, but as a true growth partner. Our partners trust us not only for our tech but for our transparency, reliability, and relentless focus on outcomes. From high-growth startups to enterprise brands, Maino adapts to your ambition, automating the grind while enhancing the craft. Our clients trust us not only for our tech but for our transparency, reliability, and relentless focus on outcomes. **Average Rating:** 4.7/5.0 **Total Reviews:** 8 #### How Do G2 Users Rate Maino AI? - **Ease of Use:** 8.7/10 (Category avg: 8.5/10) - **Quality of Support:** 8.7/10 (Category avg: 8.7/10) #### Who Is the Company Behind Maino AI? - **Seller:** [Maino.ai](https://www.g2.com/sellers/maino-ai) - **Year Founded:** 2022 - **HQ Location:** Dover County, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ef12ac003cd58abbf8104f18d32f4e4cb3be766d3728223baf64257d9e5130fa&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmainoai%2F&secure%5Burl_type%5D=linkedin_company_website) 74 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 63% Medium, 38% Small #### What Are Recent G2 Reviews of Maino AI? **["Streamlined Campaign Management with Maino.ai"](https://www.g2.com/survey_responses/maino-ai-review-12970297)** **Rating:** 5.0/5.0 stars _— Vedant W._ [Read full review](https://www.g2.com/survey_responses/maino-ai-review-12970297) **["Comprehensive Dashboard with Seamless Ad Launches"](https://www.g2.com/survey_responses/maino-ai-review-12976430)** **Rating:** 4.0/5.0 stars _— Kashish T._ [Read full review](https://www.g2.com/survey_responses/maino-ai-review-12976430) ### [Wootag](https://www.g2.com/products/wootag/reviews) Wootag stands as a premier interactive visual and audience intent platform, providing brands with an unparalleled opportunity to enhance audience engagement across various marketing visuals. Through deploying pertinent in-visual interactivity compatible across all media platforms, brands can unlock audience interaction and outcomes directly within the visual content. Leveraging contextual signals such as weather, sports, and more, brands can tap into audience emotions and drive product placements and interactions. Marketers can effortlessly measure results while accessing intent and cookieless audience behavioral data and insights. **Average Rating:** 4.2/5.0 **Total Reviews:** 8 #### How Do G2 Users Rate Wootag? - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Quality of Support:** 8.5/10 (Category avg: 8.7/10) - **Ease of Admin:** 7.0/10 (Category avg: 8.2/10) #### Who Is the Company Behind Wootag? - **Seller:** [Wootag](https://www.g2.com/sellers/wootag) - **HQ Location:** Singapore, SG - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a88dd63b5c32ff400d9036c7e41c3812a8748d57ba639f152072d22efca0435f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwootag&secure%5Burl_type%5D=linkedin_company_website) 24 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 75% Medium, 25% Small #### What Do G2 Reviewers Say About Wootag? _AI-generated summary from verified user reviews_ ##### Pros - Users admire the **creativity** of Wootag, enabling engaging interactive video experiences that boost viewer interaction. - Users value the **interactive video management** of Wootag, enhancing engagement with embedded CTAs and other features. - Users commend Wootag for its **exceptional customer support** , providing assistance from planning through execution reliably. - Users commend Wootag for its **exceptional delivery service** , from planning through execution, ensuring satisfaction throughout the process. - Users appreciate the **ease of creation** with Wootag, highlighting its responsiveness and speed in mock-up generation. ##### Cons - Users experience **compatibility issues** with Wootag, especially on less common platforms, affecting seamless integration and functionality. - Users note **functionality limitations** when integrating Wootag on less common platforms, affecting overall performance and experience. - Users experience **integration issues** with Wootag on less common platforms, affecting overall performance and functionality. - Users feel Wootag lacks **innovation and uniqueness** , making it hard to identify its key selling points. - Users note the **limited functionality** of Wootag on less common platforms, affecting seamless integration and overall experience. #### What Are Recent G2 Reviews of Wootag? **["Interactive Video Experience Redefined with Wootag"](https://www.g2.com/survey_responses/wootag-review-9321926)** **Rating:** 4.0/5.0 stars _— Molly P._ [Read full review](https://www.g2.com/survey_responses/wootag-review-9321926) **["limitless ways to interact within video"](https://www.g2.com/survey_responses/wootag-review-10531815)** **Rating:** 5.0/5.0 stars _— Vartika K._ [Read full review](https://www.g2.com/survey_responses/wootag-review-10531815) ### [ONE by AOL: Advertisers](https://www.g2.com/products/one-by-aol-advertisers/reviews) ONE by AOL is an open, versatile product suite designed to meet the unique needs of every advertiser. Advertisers have full control of their own data, with the ability to choose plug-in modules to meet specific needs. This unified approach to data and technology increases efficiency, reduces waste, improves performance and drives real results. **Average Rating:** 4.4/5.0 **Total Reviews:** 7 #### How Do G2 Users Rate ONE by AOL: Advertisers? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.6/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Quality of Support:** 10.0/10 (Category avg: 8.7/10) - **Ease of Admin:** 8.7/10 (Category avg: 8.2/10) #### Who Is the Company Behind ONE by AOL: Advertisers? - **Seller:** [ADTECH](https://www.g2.com/sellers/adtech) - **Year Founded:** 1998 - **HQ Location:** Dreieich, DE - **Twitter:** @ADTECHAdServer 1,428 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c3d106c5fd99b28ec92258906e28e8e9d0d44ac70426e5314b3237c691a50d65&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F233052%2F&secure%5Burl_type%5D=linkedin_company_website) 212 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 43% Small, 29% Medium #### What Are Recent G2 Reviews of ONE by AOL: Advertisers? **["AOL"](https://www.g2.com/survey_responses/one-by-aol-advertisers-review-7008922)** **Rating:** 5.0/5.0 stars _— Ralph C._ [Read full review](https://www.g2.com/survey_responses/one-by-aol-advertisers-review-7008922) **["Target your audience across mobile"](https://www.g2.com/survey_responses/one-by-aol-advertisers-review-8869666)** **Rating:** 4.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/one-by-aol-advertisers-review-8869666) #### What Are G2 Users Discussing About ONE by AOL: Advertisers? - [What is ONE by AOL: Advertisers used for?](https://www.g2.com/discussions/what-is-one-by-aol-advertisers-used-for) ### [Vertoz](https://www.g2.com/products/vertoz/reviews) Vertoz is a programmatic advertising company that offers engaging and innovative advertising and monetization solutions which replaces the traditional methods of media buying and selling of advertisement. Our company’s proprietary technology, advanced capabilities and the programmatic platform is a highly scalable software platform that powers and optimizes the marketplace for the real-time trading of digital advertising inventory between advertisers and publishers. We call our platform as a “Ingenious Plex – The Complete Advertising and Monetization Suite”. Our Ingenious Programmatic Plex, self-serve DSP, gives your business uplift in terms of extended audience reach, optimized campaign delivery, cross platform optimization and the best conversion rates to match your advertising and marketing goals. Connect to our premium publishers, ad-exchanges and SSP’s to serve your ad to the right audience at right time and place. Target the right audience and reconnect with them anywhere. Hence, leverage our superior technology and unique custom models for your campaigns. Reach out to viewers universally with our multi-screen solutions. We ensure your advertising presence is present on all devices and platforms. Vertoz’s dedicated account specialists ensure complete optimization and support, while our experienced Ad Ops team monitors the quality of publisher websites that we partner with. Founded in 2012, Vertoz has offices worldwide with its global headquarter in New York, U.S.A Vertoz also has offices in other locations like San Francisco, London, Dubai, Mumbai & New Delhi. **Average Rating:** 4.3/5.0 **Total Reviews:** 7 #### How Do G2 Users Rate Vertoz? - **Ease of Use:** 7.8/10 (Category avg: 8.5/10) - **Quality of Support:** 9.2/10 (Category avg: 8.7/10) #### Who Is the Company Behind Vertoz? - **Seller:** [Vertoz](https://www.g2.com/sellers/vertoz) - **Year Founded:** 2012 - **HQ Location:** Mumbai, IN - **Twitter:** @vertozgroup 1,492 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7c9a0d5bfe8bae8c0a4581f33dd9798d6b63462d48b2ea3f67b24a6e9a107fb6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2501416&secure%5Burl_type%5D=linkedin_company_website) 298 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 43% Medium, 43% Small #### What Are Recent G2 Reviews of Vertoz? **["Good option for publishers looking at account management support and a custom monetization solution!"](https://www.g2.com/survey_responses/vertoz-review-7977206)** **Rating:** 4.0/5.0 stars _— Arpan M._ [Read full review](https://www.g2.com/survey_responses/vertoz-review-7977206) **["Vertoz Review"](https://www.g2.com/survey_responses/vertoz-review-9708981)** **Rating:** 5.0/5.0 stars _— Aaditya J._ [Read full review](https://www.g2.com/survey_responses/vertoz-review-9708981) #### What Are G2 Users Discussing About Vertoz? - [What is Vertoz used for?](https://www.g2.com/discussions/what-is-vertoz-used-for) ### [Nexoya](https://www.g2.com/products/nexoya/reviews) Nexoya is a unified AI platform for cross-channel digital advertising. The platform brings together data from all your performance marketing channels, offering over 40 integrations. With this unified data, the platform can simulate various business scenarios, for example, estimating the budget required to generate $200,000 in revenue. Every week, Nexoya provides tailored optimization proposals to help you maximize performance across all channels. If you are satisfied with a proposal, you can simply click a button and Nexoya will automatically adjust all your campaign budgets across the connected platforms. Key features include: - Cross-channel campaign optimization tailored to your needs/goals (ROAS, Revenue, Margins) - Holistic view across channels (all in one) - Attribution capabilities using regression-based modelling - Automated cross-channel budget allocation with one click - 40+ integrations with leading ad platforms - In-depth campaign performance insights - Scenario Simulations for strategic budget planning - Expert insights & proactive guidance **Average Rating:** 4.6/5.0 **Total Reviews:** 6 #### How Do G2 Users Rate Nexoya? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10) - **Ease of Use:** 8.1/10 (Category avg: 8.5/10) - **Quality of Support:** 10.0/10 (Category avg: 8.7/10) - **Ease of Admin:** 10.0/10 (Category avg: 8.2/10) #### Who Is the Company Behind Nexoya? - **Seller:** [Nexoya](https://www.g2.com/sellers/nexoya) - **Company Website:** www.nexoya.com - **Year Founded:** 2018 - **HQ Location:** Konradstrasse 32, 8005 Zürich - **Twitter:** @Nexoyacom 264 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dffecea07dbaa29c41449a64128e2877e8af363646922fdee9239092c026ef90&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnexoya&secure%5Burl_type%5D=linkedin_company_website) 35 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 57% Large, 29% Medium #### What Do G2 Reviewers Say About Nexoya? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **user-friendly analytics** of Nexoya, enhancing budget optimization and collaboration with data-driven insights. - Users value the **effective decision-making features** of Nexoya, enhancing campaign management and optimization through data-driven insights. - Users appreciate the **ease of use** of Nexoya, streamlining budget optimizations and enhancing collaboration effortlessly. - Users value the **enhanced collaboration** with agencies and the intuitive management of paid campaigns on Nexoya. - Users value Nexoya's **easy budget management** , allowing for quick calculations and improved collaboration for better results. ##### Cons - Users find the **complexity** of Nexoya's interface and features makes it challenging to navigate and understand effectively. - Users face a **difficult learning curve** with Nexoya, hindering quick understanding of its complex features and optimisations. - Users find the **lack of clear information** complicates navigation and understanding of Nexoya's functionalities. - Users note a notable **learning curve** with Nexoya, making it challenging to fully grasp all features quickly. - Users experience **automatic page reload issues** that cause confusion and misleading error messages during campaign management. #### What Are Recent G2 Reviews of Nexoya? **["A reliable tool for cross-channel campaign efficiency"](https://www.g2.com/survey_responses/nexoya-review-11671285)** **Rating:** 5.0/5.0 stars _— Gloria M._ [Read full review](https://www.g2.com/survey_responses/nexoya-review-11671285) **["Easy to Use and Saves Time on Budget Planning"](https://www.g2.com/survey_responses/nexoya-review-12413450)** **Rating:** 4.0/5.0 stars _— Verified User in Telecommunications_ [Read full review](https://www.g2.com/survey_responses/nexoya-review-12413450) ### [Scalemate](https://www.g2.com/products/scalemate/reviews) Scalemate is an ad management tool that automates ad operations on Meta and TikTok. Built for performance teams at mobile apps, SaaS products, e-commerce brands, consumer apps, and agencies managing multiple ad accounts, where scaling ad volume means operational work grows faster than the team can handle. The core problem is straightforward: manual ad operations become a bottleneck at scale. Setting up hundreds of ads, moving creatives between accounts, launching into new and existing campaigns, it all takes time your team should be spending on optimization, not execution. Scalemate removes that bottleneck. Bulk upload ad creatives from Google Drive straight to Meta and TikTok Ads Manager. Launch hundreds of ads into new or existing campaigns in one flow, ideal for high-volume creative testing. Move ads between accounts without downloading and re-uploading files. On top of launches, Scalemate brings Facebook and TikTok ads automation to your workflow: set rules that auto-scale budgets on winners, pause underperformers based on your conditions, and trigger stop-loss limits, so your campaigns don't bleed spend while you're not watching. For media buyers, UA managers, and performance leads who run serious ad volume. Not a dashboard. Not an analytics tool. This is media buying software built for teams that need to move fast without breaking things. **Average Rating:** 4.9/5.0 **Total Reviews:** 6 #### How Do G2 Users Rate Scalemate? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.6/10) - **Ease of Use:** 9.4/10 (Category avg: 8.5/10) - **Quality of Support:** 10.0/10 (Category avg: 8.7/10) - **Ease of Admin:** 10.0/10 (Category avg: 8.2/10) #### Who Is the Company Behind Scalemate? - **Seller:** [Scalemate](https://www.g2.com/sellers/scalemate) - **Year Founded:** 2024 - **HQ Location:** Warsaw, PL - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=13ed13cce5c6d9b25bb00b2508b6019265a0aa864d97f75f02d5b626b7b740c7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fscalemate&secure%5Burl_type%5D=linkedin_company_website) 5 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 83% Small, 17% Medium #### What Are Recent G2 Reviews of Scalemate? **["Cut our cost per test — so we test more"](https://www.g2.com/survey_responses/scalemate-review-13186476)** **Rating:** 5.0/5.0 stars _— Dmytro H._ [Read full review](https://www.g2.com/survey_responses/scalemate-review-13186476) **["Cut Creative Launching from Hours to 20 Minutes with Scalemate"](https://www.g2.com/survey_responses/scalemate-review-13063730)** **Rating:** 5.0/5.0 stars _— Hanna B._ [Read full review](https://www.g2.com/survey_responses/scalemate-review-13063730) ### [Criteo GO](https://www.g2.com/products/criteo-go/reviews) Criteo GO is a self-serve, AI-driven advertising platform designed for ecommerce and DTC brands that want to launch high-performing campaigns quickly — without the complexity of managing multiple ad platforms. A full self-service, end-to-end performance marketing platform, Criteo GO helps businesses discover new traffic, acquire customers, and drive performance at scale. Built as a simple, marketing-led entry point for new-to-Criteo advertisers, Criteo GO guides users from onboarding through campaign launch to ensure success from the start. Guided onboarding, optimised campaign templates covering the full marketing funnel, and intuitive self-service tools with clear performance insights make sophisticated commerce advertising accessible to teams of any size. At the core of Criteo GO is Criteo AI — powered by over 20 years of commerce intelligence, real-time commerce signals, and billions of shopping interactions. This intelligence fuels smarter full-funnel targeting, automated optimisation, cross-channel reach, and more relevant ads, helping advertisers reach high-intent shoppers with precision and less manual effort. The platform auto-optimises bidding, targeting, and creatives using thousands of signals per second, so teams can focus on growth rather than manual campaign management. Criteo GO is designed for advertisers — especially new-to-Criteo brands and SMBs — looking to run performance marketing campaigns that are simple to set up, fast to launch, and built to scale. From onboarding to campaign activation, the entire workflow is streamlined so campaigns start performing within days, not weeks. Key capabilities include: 1. Cross-channel reach by design — reach shoppers across the open web, app, and social using display, video, and native ad formats, all within a single campaign 2. Full-funnel performance — drive discovery, acquire new customers, and maximise conversions across the shopper journey 3. Criteo AI automation — campaign setup, targeting, bidding, and creative optimisation handled automatically using product-level data, shopper behaviour, and publisher context 4. Transparent reporting — clear performance insights and actionable analytics so advertisers always know what is working 5. Guided self-service — no deep technical expertise required; AI-assisted recommendations guide users through every step Criteo GO is built on a foundation of real-time commerce data and live shopping signals — including product-level data, shopper behaviour, and publisher context — that power more accurate targeting and better predictions across every channel and format. The result is a platform that removes fragmented workflows and channel-specific constraints, making cross-channel, full-funnel performance advertising simpler, more transparent, and more effective — especially for growing teams. Whether you are a growth marketer, ecommerce manager, or founder, Criteo GO helps you drive sales faster with less manual work. **Average Rating:** 2.9/5.0 **Total Reviews:** 5 #### How Do G2 Users Rate Criteo GO? - **Ease of Use:** 9.2/10 (Category avg: 8.5/10) - **Quality of Support:** 6.7/10 (Category avg: 8.7/10) #### Who Is the Company Behind Criteo GO? - **Seller:** [Criteo](https://www.g2.com/sellers/criteo) - **Company Website:** www.criteo.com - **HQ Location:** Paris, France - **Twitter:** @criteo 18,673 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69406c6d0298f79a224af0d7707d6083d07375167dfd6842f05584cc6d16eef7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F37209%2F&secure%5Burl_type%5D=linkedin_company_website) 3,912 employees on LinkedIn® - **Ownership:** NASDAQ:CRTO #### Who Uses This Product? - **Company Size:** 60% Small, 40% Medium #### What Are Recent G2 Reviews of Criteo GO? **["Criteo GO: Strengths & Opportunities"](https://www.g2.com/survey_responses/criteo-go-review-12998938)** **Rating:** 4.0/5.0 stars _— Verified User in Design_ [Read full review](https://www.g2.com/survey_responses/criteo-go-review-12998938) ### [digiAd AI](https://www.g2.com/products/digiad-ai/reviews) digiAd AI is an AI marketing platform designed for brands and online businesses that want to move faster with content, ad creatives and campaign decisions. Many growing brands struggle with the same problem: they have products to sell, but they are not always clear on what to post, what creative angle to test, what ad to launch or what to improve after a campaign is live. digiAd AI helps simplify this workflow by bringing research, content creation, ad creative support, campaign workflow and performance clarity into one AI-powered system. The platform is built for D2C brands, eCommerce stores, Shopify and WooCommerce sellers, product businesses, agencies, freelancers, media buyers and marketing teams. Teams can use digiAd AI to research content ideas, create social media posts, generate ad creative directions, plan campaign angles, understand what is working and make better decisions about what to improve next. The focus is not only on creating more content. The focus is on helping brands and businesses create clearer content, stronger ads and better marketing decisions. digiAd AI supports a simple marketing workflow: Research -\> Create -\> Publish/Launch -\> Track -\> Improve. **Average Rating:** 4.5/5.0 **Total Reviews:** 5 #### How Do G2 Users Rate digiAd AI? - **Ease of Use:** 9.7/10 (Category avg: 8.5/10) - **Quality of Support:** 9.6/10 (Category avg: 8.7/10) #### Who Is the Company Behind digiAd AI? - **Seller:** [digiAd](https://www.g2.com/sellers/digiad) - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1fa700e55053a07f5a1b09e0d738320b4f0777aadfd5b2ac1788ec0274dbb44e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdigiad-ai%2F&secure%5Burl_type%5D=linkedin_company_website) #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of digiAd AI? **["All-in-One AI Platform That Streamlines Digital Marketing"](https://www.g2.com/survey_responses/digiad-ai-review-12867120)** **Rating:** 5.0/5.0 stars _— Shivani G._ [Read full review](https://www.g2.com/survey_responses/digiad-ai-review-12867120) **["DigiAd.ai Makes Campaigns Fast and Professional with Impressive AI Video, Avatars & track everything"](https://www.g2.com/survey_responses/digiad-ai-review-12918083)** **Rating:** 5.0/5.0 stars _— Ankit X._ [Read full review](https://www.g2.com/survey_responses/digiad-ai-review-12918083) ### [Growlytics](https://www.g2.com/products/growlytics/reviews) Growlytics is an Omnichannel Marketing Automation suite and a Customer data Platform that enhances user engagement and retention strategies and help increase overall online revenue. Solutions offered by Growlytics: Engagement: Email SMS Whatsapp Web Push notifications In-App Messages Mobile Push Notifications Facebook Automation: Omnichannel User Journeys Analytics: Segmentation Funnels Cohorts Revenue Analytics Campaign Analytics Reporting: Sccheduled reports Growlytics works with many top D2C brands and most of these brands have seen almost 3x-4x increase in there overall revenue. **Average Rating:** 4.5/5.0 **Total Reviews:** 5 #### How Do G2 Users Rate Growlytics? - **Ease of Use:** 9.3/10 (Category avg: 8.5/10) - **Quality of Support:** 9.0/10 (Category avg: 8.7/10) #### Who Is the Company Behind Growlytics? - **Seller:** [Growlytics Technologies Pvt Ltd](https://www.g2.com/sellers/growlytics-technologies-pvt-ltd) - **Year Founded:** 2018 - **HQ Location:** Banglore, IN - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=50d2d0e4861b326ec5beebb23252dc79765dcae2210ceecf5692eb5a39dcbeb4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgrowlytics&secure%5Burl_type%5D=linkedin_company_website) 7 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 80% Medium, 20% Small #### What Are Recent G2 Reviews of Growlytics? **["Smooth, Simple and Dynamic Integration tool"](https://www.g2.com/survey_responses/growlytics-review-9617641)** **Rating:** 4.0/5.0 stars _— Rajat T._ [Read full review](https://www.g2.com/survey_responses/growlytics-review-9617641) **["Super Easy, Affordable Omni-Channel Marketing Automation with Supportive Team"](https://www.g2.com/survey_responses/growlytics-review-12644614)** **Rating:** 5.0/5.0 stars _— Manjunatha K._ [Read full review](https://www.g2.com/survey_responses/growlytics-review-12644614) - [‹ Prev‹ Prev](/categories/cross-channel-advertising?order=g2_score&page=5#product-list) - [1](/categories/cross-channel-advertising?order=g2_score#product-list) - [2](/categories/cross-channel-advertising?order=g2_score&page=2#product-list) - [3](/categories/cross-channel-advertising?order=g2_score&page=3#product-list) - [4](/categories/cross-channel-advertising?order=g2_score&page=4#product-list) - [5](/categories/cross-channel-advertising?order=g2_score&page=5#product-list) - 6 - [7](/categories/cross-channel-advertising?order=g2_score&page=7#product-list) - [8](/categories/cross-channel-advertising?order=g2_score&page=8#product-list) - [9](/categories/cross-channel-advertising?order=g2_score&page=9#product-list) - [10](/categories/cross-channel-advertising?order=g2_score&page=10#product-list) - … - [13](/categories/cross-channel-advertising?order=g2_score&page=13#product-list) - [14](/categories/cross-channel-advertising?order=g2_score&page=14#product-list) - [Next ›Next ›](/categories/cross-channel-advertising?order=g2_score&page=7#product-list) Spotlight Categories [Robotic Process Automation (RPA) Software](https://www.g2.com/categories/robotic-process-automation-rpa) [Core HR Software](https://www.g2.com/categories/core-hr) [E-Signature Software](https://www.g2.com/categories/e-signature) [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing) Similar Categories - [Ad Networks](/categories/ad-networks) - [App Monetization Platforms](/categories/app-monetization-platforms) - [Audience Data Providers](/categories/audience-data-providers) - [Click Fraud](/categories/click-fraud) - [Connected TV (CTV) Advertising Platforms](/categories/connected-tv-ctv-advertising-platforms) - [Creative Management Platforms](/categories/creative-management-platforms) - [Data Management Platform (DMP)](/categories/data-management-platform-dmp) - [Demand Side Platform (DSP)](/categories/demand-side-platform-dsp) - [Digital Advertising Intelligence](/categories/digital-advertising-intelligence) - [Digital Audio Advertising](/categories/digital-audio-advertising) - [Display Advertising](/categories/display-advertising) - [Identity Resolution](/categories/identity-resolution) - [Media Sales Software](/categories/media-sales-software) - [Mobile Advertising](/categories/mobile-advertising) - [Native Advertising](/categories/native-advertising) [Browse Cross-Channel Advertising Themes](/categories/cross-channel-advertising/themes) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated April 9, 2026 Cross-channel advertising software enables businesses to plan, manage, and optimize paid advertising campaigns across three or more digital channels, including search, display, mobile, social, and video, through a single platform, giving marketers access to a wider variety of audiences and the unique benefits of each channel. ### Core Capabilities of Cross-Channel Advertising Software To qualify for inclusion in the Cross-Channel Advertising category, a product must: - Manage and serve ads across three or more of the following digital advertising channels: search, display, mobile, social, video - Offer features for uploading or creating online advertisements - Provide workflows for effectively managing and trafficking ads within the platform - Track key success metrics including reach, conversions, and ROAS ### Common Use Cases for Cross-Channel Advertising Software In-house marketing teams and advertising agencies use cross-channel advertising software to diversify and unify their digital advertising strategies. Common use cases include: - Running coordinated campaigns across search, social, and display from a single management interface - Buying ads in real time via integrated demand-side platform (DSP) capabilities - Tracking and reporting unified ROAS and conversion metrics across all active channels ### How Cross-Channel Advertising Software Differs from Other Tools Cross-channel advertising platforms consolidate what individual channel tools handle separately, including [paid search](https://www.g2.com/categories/paid-search-advertising), [display](https://www.g2.com/categories/display-advertising), [mobile](https://www.g2.com/categories/mobile-advertising), and [video advertising](https://www.g2.com/categories/video-advertising), into a unified workflow. They may also integrate with a [demand-side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) for programmatic ad buying, and connect with [supply-side platforms (SSPs)](https://www.g2.com/categories/supply-side-platform-ssp) and [app monetization platforms](https://www.g2.com/categories/app-monetization-platforms) used by publishers. ### Insights from G2 on Cross-Channel Advertising Software Based on category trends on G2, unified campaign management and cross-channel performance reporting stand out as standout capabilities. Improved advertising efficiency and reduced overhead from managing multiple channel-specific tools stand out as primary benefits of adoption. Show More * * * ## How Do You Choose the Right Cross-Channel Advertising Software? ### What You Should Know About Cross-Channel Advertising Software ### What is Cross-Channel Advertising Software? Buyers are constantly engaging and switching between multiple devices and media platforms on a daily basis, thus challenging advertisers to provide a seamless customer experience to keep up with them across these channels. Cross-channel marketing involves the engagement of customers or prospects across digital channels and devices. From the mail inbox to social media networks and the internet, and across devices like laptops, tablets, and smartphones, consumers are moving seamlessly and expecting a truly integrated, personalized experience across each of these channels. To reach out to the buyers and customers with unique personalization, cross-channel advertising software is used by companies. It helps them achieve connectivity between all the digital advertising channels, enhancing customer reach and engagement. It enables advertisers to bring together a complete picture of customer data, helping them understand how ads are performing, and how users are reacting on different channels to their ads. Businesses leverage cross-channel marketing to help advertisers understand consumers and how they interact across different platforms. This helps them effectively reach users with relevant ads and achieve return on investment (ROI) goals. Multi-channel advertising and cross-channel advertising are occasionally used interchangeably, but they are two separate concepts. Multi-channel marketing allows communication with customers or prospects across multiple, independent channels that are not necessarily connected to each other, using the best attributes of each channel to maximize their impact. Cross-channel marketing, however, is an advanced idea where a customer’s behavior history influences the next message which they receive. This requires a much more in-depth understanding of a customer’s behavior and preferred channels, and an analytics platform to analyze multiple customer divisions across various channels to determine the next best ad placement. This hence creates a more dynamic campaign that reacts to customer preferences, ensuring that they always receive the right messages on the right channel. Key Benefits of Cross-Channel Advertising Software - Create more touchpoints for brands, increasing the chances of conversions - Create a single cross-channel view of the customer buying journey across channels - Multiple connections with buyers or customers through their preferred channels - Provide a positive brand experience and build lasting relationships - Gain better insights into cross-channel campaigns and advertisements - Increase brand visibility and customer engagement ### Why Use Cross-Channel Advertising Software? **Connect with consumers on all of their favorite channels —** Users are no longer digitally static on a desktop at home. They are continuously engaging across various devices, platforms, and apps, each serving a unique purpose and preference for their consumer behaviors. Cross-channel advertising allows marketers to interact or connect with their audience on their most preferred devices and channels such as mobile, desktop, email, and social networks throughout their daily browsing. **Increase customer engagement and improve customer loyalty —** Cross-channel marketing enables businesses to personalize the various ways they interact with and transmit information to both prospects and customers. Businesses achieve better response and engagement rates by sending targeted and relevant marketing campaigns. Clients feel appreciated and develop trust with relevant and personalized responses and in turn, become loyal customers of the brands over time. Engaging a customer on multiple channels builds trust and credibility, while also serving as a strong reminder to the customer that the company, its products, and its services exist. **Enhance brand visibility and awareness —** Advertising through multiple channels increases the likelihood of getting more attention from prospects. If one channel is missed, there is the option to slip in through another channel. One channel can increase interest in another. For example, a video on a popular streaming platform might prompt more visits to the brand website. These tools help build a stronger sense of brand identity while increasing brand awareness and saturation. **Ensure more customer touchpoints, and better customer insights and experience —** Having more touchpoints in the marketing funnel allows marketers to collect more data. Keeping track of how consumers are engaging with ads serves advertisers with information on how to better connect with their target consumers. This data can help develop a better understanding of which promotions work best and where they are running, finally assisting in measuring the brand’s success. Customer insights data is collected throughout the customer buying journey. It helps marketers throw the right content to the right audience at the right places. These tools give a full view of the consumers’ digital playground. **Track ROI —** Cross-channel advertising allows marketers to understand and track various metrics like reach, conversions, and return on advertising spend (ROAS) that make up the success of their marketing campaigns. Businesses can quickly determine the call-to-action (CTA) impressions and open rates for their email marketing campaigns, opt-in rates for web push notifications, SMS delivery rates, etc. Thus, it allows marketers to measure the overall effectiveness of cross-channel investment. ### Who Uses Cross-Channel Advertising Software? Cross-channel advertising products are used by in-house marketing teams or external advertising agencies. Leveraging cross-channel advertising software provides companies access to a wider variety of audiences and allows advertisers to take advantage of each channel’s unique benefits. **Marketing teams —** Marketers find the need to target customers at the right time and place with relevant and engaging content with the goal to build strong relationships and brand identity. This is achieved through cross-channel advertising software. They help marketers reach out to a variety of customers across a multitude of channels, enabling them to understand their customers’ behaviors and in turn, analyze which channels are performing best for them and how to further optimize them to achieve the maximum ROI. It also helps in marketing cost reduction by focusing on the most successful channels to advertise. ### Cross-Channel Advertising Software Features **Campaign management —** Cross-channel advertising software helps create, edit, and monitor campaigns from one single place. It helps advertisers link cross-channel ad accounts and group them under one business entity. It allows ad account-level insights for monitoring and reporting. **Campaign analysis —** This type of software provides complete visibility on campaign performance running across multiple channels and devices, which helps users optimize and increase campaign performance. Cross-channel campaign monitoring is done based on marketing spend and analysis is performed based on ad accounts. **Real-time dashboards —** The software provides real-time dashboards to view spend across channels and campaigns. It helps users view key performance metrics (KPIs) by grouping different ad accounts based on business, region, zone, or geolocation. **Advertising performance —** Cross-channel advertising software helps discover all cross-channel ad assets like campaigns, ad sets, and ads in just a click. It includes tracking ad conversions by campaign and type of conversion. It also helps users compare the performance of various ads and optimize them to serve their audience better. **Integrations —** Cross-channel advertising platforms allow integrations with ad networks, publisher ad servers, supply-side platforms (SSPs), or app monetization software that website publishers use to sell their available inventory. **Attribution models —** With cross-channel attribution models, users can modify campaigns based on performance to optimize marketing spends. It also enables them to review the campaign performance metrics in detail. **Reporting and analytics —** Cross-channel advertising software helps create, schedule, and share reports based on the ad account level, ad set level, and campaign level in minutes to make faster decisions with better insight. Report scheduling and sharing can be automated as daily, weekly, or at any time as a PDF or spreadsheet. ### Trends Related to Cross-Channel Advertising Software Over the last decade, there has been a tremendous shift in consumer behavior. When a customer starts their buyer journey, there are multiple digital channels through which they might enter the funnel. Tapping each of these channels is imperative for marketers so that they don’t miss out on any of their valuable prospects. Businesses are shifting to cross-channel advertising considering the immense potential of the platforms. It is observed that brands using display, mobile, social, and video marketing simultaneously have achieved remarkable improvement in generating quality traffic, customer retention, and better ROI from their advertising efforts. Technology-driven customers are seen switching seamlessly between different channels while deciding to buy a product or service, pushing marketers to make sure they are present in each of these channels to understand and adapt to customers’ behavior and buying habits. The main objective of a cross-channel strategy is to enable marketers to reach a customer at the right time with the right content and on the right channel. ### Potential Issues with Cross-Channel Advertising Software **Personalized messages and medium —** Creating personalized content for each medium or channel while being consistent with the brand and overseeing different mediums simultaneously is cumbersome. Even though it might be more work to manage ads on many channels or mediums and personalize communication, the increase in ROI outweighs the cost and efforts put in the management of a cross channel strategy. **Increased time and expenses —** With cross-channel advertising software, companies need to manage the significant expense of planning explicit content and communicating over each individual channel. If the cost of cross-channel advertising is too high for smaller companies, they should consider focusing only on the channels that provide the best results to deal with the issues. ### Software and Services Related to Cross-Channel Advertising Software [**Search advertising software**](https://www.g2.com/categories/search-advertising) **—** Search advertising software, also referred to as paid search or search engine marketing (SEM) software, helps businesses advertise on search engines. Search advertising allows companies to target keywords relevant to their businesses and gain more prominent positioning in search engine results, gaining visibility among users who are already searching for those keywords. Search advertising products are typically used by marketing teams or marketing and advertising agencies to identify, target, and bid on keywords. [**Display advertising software**](https://www.g2.com/categories/display-advertising) **—** Display advertising software helps companies advertise on a wide range of websites. Display advertising products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and rich media ads. Display advertising is typically managed by a company’s marketing team or a third-party advertising agency to drive both brand awareness and direct response initiatives. Display advertising software provides advertisers with the broadest reach comparative to other advertising channels, as it is among the most common form of online advertising. [**Mobile advertising software**](https://www.g2.com/categories/mobile-advertising) **—** Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. These products enable advertisers to buy, manage, and place mobile ads; this includes mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives. [**Social media advertising software**](https://www.g2.com/categories/social-media-advertising) **—** Social media advertising software helps companies advertise on social media sites. Social media advertising products allow advertisers to buy, manage, and place social ads to reach the wide-spanning audiences using these sites. Social media advertising is typically managed by a company’s marketing team or a third-party advertising agency and can be leveraged to drive both brand awareness and direct response initiatives. [**Video advertising software**](https://www.g2.com/categories/video-advertising) **—** Video advertising software enables advertisers to buy, manage, and place video ads on websites. Video advertising is typically managed by a company’s marketing team or a third-party advertising agency and can be used to drive brand awareness and direct response initiatives. Advertisers may elect to use video advertising due to the possibility of higher engagement rates and better conversion numbers compared to other channels.