ONE by AOL: Advertisers


ONE by AOL is an open, versatile product suite designed to meet the unique needs of every advertiser. Advertisers have full control of their own data, with the ability to choose plug-in modules to meet specific needs. This unified approach to data and technology increases efficiency, reduces waste, improves performance and drives real results.

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ONE by AOL: Advertisers Reviews

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ADTECH review by Chris G.
Chris G.
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"Affordable Marketing Platforms to deliver Scale!"

What do you like best?

Ability to run campaigns at incredible scale. From a DSP perspective ad-serving perspective, running campaigns via AOL (OATH) always outperforms competition by sheer delivery. Great for brand awareness or access to target audience through AOL networks. Video inventory and capabilities I would rate in the top 3 platforms category when compared to competitors.

What do you dislike?

Sometimes the audience targeting capabilities across network may seem less sophisticated than others, but it has come a long way in recent years. Impression capping can be an issue.

Recommendations to others considering the product

Setup test campaigns at large enough scale and for a long enough duration in order to someday reach a stable CPA and at that point request moving to a CPA cost model with ONE.

What business problems are you solving with the product? What benefits have you realized?

Brand awareness, keeping brand top of mind, topic/product awareness, and audience reach are all benefits using ONE as a tool in our arsenal.

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ADTECH review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"ONE by AOL - Data Driven Results"

What do you like best?

One by AOL has one of the strongest and consistent lookalike audiences I have been able to find. Their Predictive Prospecting model always drives results.

What do you dislike?

More transparency on the use and availability of data across their network would be ideal. With the addition of Yahoo and Verizon data I am looking for some answers on how all of these DSPs and data sources will be used in tandem.

What business problems are you solving with the product? What benefits have you realized?

We use another DSP for all retargeting, however we are able to access AOL owned and operated inventory through One by AOL as well as leverage their very high performing predictive prospecting segments.

What Cross-Channel Advertising solution do you use?

Thanks for letting us know!
ADTECH review by Pooja N.
Pooja N.
Validated Reviewer
Review Source

"User Friendly, Cost Effective, Low Discrepency"

What do you like best?

Adtech is a seamlessly easy to use supports display, video, mobile and rich Media ad formats. It allows you to integrate different advertising campaign needs into a single platform. It offers additional features such as integrated SSP, Ad view ability Tracking, Cookie Targeting, Live Monitoring Dashboards which are fantastic.

What do you dislike?

I wish there were few more options such as duplicating websites/placements or Campaigns. I really like the platform and have not found any major flaws on this technology solution which is meeting all our business needs.

Recommendations to others considering the product

Its the right platform if you are looking at a cost effective and low discrepancy ad server.

What business problems are you solving with the product? What benefits have you realized?

I have been using adtech for over 4 years and the support team is best-in-class. One of the main reason for sticking to Adtech for so many years is the cost effectiveness and very low discrepancy seen with our publisher partners. The pricing is very competitive and helps reduce the overall serving cost on campaigns.

I have founds adtech one of the most reliable and effective advertising platform solutions for Advertisers, Agencies and Publishers globally.

ADTECH review by Administrator in Information Technology and Services
Administrator in Information Technology and Services
Validated Reviewer
Verified Current User
Review Source

"ADTECH Review"

What do you like best?

ADTECH has a clean interface with exceptional customer service.

What do you dislike?

ADTECH can sometimes run slow if you don't organize your network for speed optimization.

Recommendations to others considering the product

ADTECH is intuitive and user friendly. Definitely use them for their awesome customer support.

What business problems are you solving with the product? What benefits have you realized?

We are solving the business problem of serving digital advertisements across all platforms.

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