Meta's own rules are too basic. In Scalemate one rule checks several metrics and our own events at once, and pauses an ad the moment it stops working. That cuts how much we burn testing each creative by a lot. We put that saved money straight into testing new hypotheses. Every action lands in Slack with the reason. Our market's the US, team's in Europe, so this is what lets us sleep. Review collected by and hosted on G2.com.

Setting up the first rules takes some thinking. However I know there are already more ready-made templates. Review collected by and hosted on G2.com.