Hawky.ai Reviews & Product Details

What I find most useful is the rich, entity-level data available for each creative. It lets us dig much deeper into creative patterns and better understand what’s actually driving performance, instead of relying on the numbers alone. Review collected by and hosted on G2.com.

I feel Hawky should focus more on improving and fixing the features that already exist, rather than constantly adding new ones. The product has a lot of potential as it is, but several current features still need more refinement and polish before expanding further. Review collected by and hosted on G2.com.

Our best statics used to run until they tired out, because every variation was its own design request. Now the variations come from the winner itself, so each round of testing starts from something already proven. The designers get to spend their time on new concepts, which is where we need them. Review collected by and hosted on G2.com.

I shared our best performing static and asked Studio for a handful of versions close to it. They came back sized for the placement, with our colours and logo already in place, and a couple of them went straight into the next test. Review collected by and hosted on G2.com.

Hawky bridges the gap between performance analysis and actionable creative decisions. By identifying successful creative patterns and understanding competitor strategies, it accelerates the creative testing process and reduces manual workload. Review collected by and hosted on G2.com.

The biggest thing I like about Hawky is that it goes beyond showing campaign-level metrics and helps us understand the creative itself. It breaks down creatives into different elements such as hooks, messaging, CTAs, visuals, and formats, which makes it much easier to understand why something is performing well instead of just looking at CTR or ROAS. The creative generation feature has also been particularly useful. Instead of starting from a blank page every time we need new ads, we can use our existing winning creatives and brand guidelines to generate new variations. This has made creative iteration much faster and gives our team more ideas to test without compromising the brand look and feel. I also like the integrations because we can bring data from platforms like Meta and Google into the same workflow, and the ability to connect analytics/CRM data makes the insights more useful when we're looking at actual business outcomes rather than just advertising metrics. The competitor analysis is another feature I use quite often. Being able to see what competitors are running, identify common creative patterns, and then compare those patterns with our own ads is much more useful than manually scrolling through competitor ads. AI Copilot is probably my favourite workflow improvement. I can ask questions about our account in natural language instead of building another report or manually digging through multiple dashboards. It is especially useful when trying to answer questions like why a creative is declining, which hooks are working, or what we should test next. Review collected by and hosted on G2.com.

I have actively worked on the production table, and it has been significantly helpful for our business. It has enabled us to create creatives according to our requirements, without needing any agency or design team involvement. Additionally, the comp intel features help the team stay up to date on what’s happening across the industry. Review collected by and hosted on G2.com.

Picking up of irrelevant ads sometimes during comp intel Review collected by and hosted on G2.com.

Hawky.ai provides comprehensive insights into market trends and competitor strategies, enabling businesses to make informed decisions about their marketing campaigns. The platform's AI-driven tools and customizable dashboards offer a user-friendly experience, making it an essential tool for companies looking to optimize their advertising efforts. Review collected by and hosted on G2.com.

I find Hawky.ai a very thoughtful tool because it has access to a lot of my brand information and gives in-depth competitor insights. It has been super helpful for understanding how competitors plan their marketing initiatives and deciding which campaigns to put out, especially as we are new in India and need to understand the existing market, competitor strategies, and what users react to before launching ads. I use it before launching ads rather than depending on Meta or Google to scale them blindly. The dashboards feature has been super useful because I can create my own dashboards, and AI Copilot has been super helpful for creating dashboards and insights. The team helped with the initial setup, and it was pretty easy. I have already been recommending Hawky.ai to colleagues and friends. I would give it 9/10 for recommending it, and I think it is an amazing tool for D2C products. Review collected by and hosted on G2.com.

They understood the brand guidelines well and made some good static creatives, would recommend. Review collected by and hosted on G2.com.

In the beginning, there were some back and forth for the visual style for the creatives, these took some time to understand, but eventually got there. Review collected by and hosted on G2.com.

It's a good tool for competitor research and writing scripts. Review collected by and hosted on G2.com.

Data sometimes does not matches with Meta. Review collected by and hosted on G2.com.

They come up with custom solutions for your brand Review collected by and hosted on G2.com.

It takes a long time to get responses from Hawky Copilot Review collected by and hosted on G2.com.