Landbot
Landbot is a no-code AI Agent builder that lets revenue teams (Demand Gen, Growth, Marketing Ops, RevOps) build AI-enhanced, multi-channel lead workflows without engineering, so they capture more qualified leads faster and with less operational friction. Our visual, no-code builder combines predictable linear flows, native AI blocks, and an integrated AI Copilot that guides users through building, testing, and optimizing chatbots and agents while teaching best practices and discovering new features. At its core, Landbot pairs two complementary approaches: a visual, linear flow builder for predictable user journeys, and native AI steps for flexible, natural language interactions. That hybrid model solves a common trade-off: linear flows provide business control and deterministic routing for conversions and handoffs, while AI steps let you handle open-ended user intent, reduce friction, and increase engagement — all while keeping the conversation within a tested workflow. The best of both worlds combined into one powerful, no-code visual builder to keep full control of your flows. With multi-channel delivery (web, WhatsApp) and bi-directional CRM & automation connectors, Landbot shortens time-to-market, improves conversion, and makes scaling campaigns practical for marketing and sales teams. Landbot integrates bi-directionally with CRMs (HubSpot, Salesforce,...) and automation stacks (n8n, Zapier, Make...), so it sits naturally alongside marketing automation and sales platforms rather than replacing them. The result: visually on-brand agents, fewer abandoned forms, higher lead quality, faster launches, and more confident teams. If you want conversational experiences that are fast to build, easy to govern, on-brand, and optimized for conversion, Landbot is designed for you.
Average Rating: 4.7/5.0
Total Reviews: 306
How Do G2 Users Rate Landbot?
- Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.1/10)
- Lead Gathering: 8.8/10 (Category avg: 8.5/10)
- Audience Targeting: 8.5/10 (Category avg: 8.7/10)
- Analytics: 8.3/10 (Category avg: 8.5/10)
Who Is the Company Behind Landbot?
- Seller: Landbot.io
- Year Founded: 2017
- HQ Location: Barcelona, ES
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Twitter: @landbot_io
2,166 Twitter followers -
LinkedIn® Page: www.linkedin.com
65 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: CEO, Founder
- Top Industries: Marketing and Advertising, Financial Services
- Company Size: 75% Small, 20% Medium
What Do G2 Reviewers Say About Landbot?
AI-generated summary from verified user reviews
Pros
- Users appreciate the ease of use of Landbot, finding it user-friendly and intuitive for bot creation.
- Users love the user-friendly design of Landbot, finding it intuitive and easy for bot creation.
- Users value the intuitive interface of Landbot, finding it easy to create bots without prior experience.
- Users commend the easy setup of Landbot, finding it user-friendly and quick to create bots.
- Users appreciate the user-friendly interface of Landbot, enabling quick and easy chatbot creation without coding knowledge.
Cons
- Users find the lack of a dedicated mobile app a significant drawback, impacting convenience and functionality for educators.
- Users find limited features in Landbot's inbox, affecting conversation organization and customization options.
- Users find Landbot to be expensive, especially for simple surveys where advanced tools aren't needed.
- Users note a lack of tools for chatbot development and issues with chat window layout and mobile experience.
- Users find the limited organizational features of the inbox and design complexity frustrating in Landbot.
What Are Recent G2 Reviews of Landbot?
"Smooth, fun, and surprisingly easy for a first-time chatbot creator."
Rating: 5.0/5.0 stars
— Reneta P.
"Intuitive for Beginners, Needs More Advanced Features"
Rating: 4.0/5.0 stars
— Rishabh J.

