Best Brand Intelligence Software - Page 3
Brand intelligence software is used by marketing leaders to improve their brand health and expand the top of the marketing funnel. Marketing teams for consumer-facing brands leverage unified brand intelligence solutions to understand what their consumers or buyers feel or think about the brand daily or periodically.
Brand intelligence platforms capture online signals across all digital channels, including advertisements, web traffic, social media, public relations, and online reviews. These signals are analyzed to determine if a brand's presence exceeds its competitor’s and if the brand marketing resonates with buyers. Brand intelligence software provides specific recommendations on brand improvement efforts.
Unlike content creation software that help publish brand material or marketing account intelligence software that focus more on finding the right consumer profile, brand intelligence software creates an ecosphere of personal and competitor brand knowledge. Its sole purpose is to monitor and report what other brands publish compared to the user’s brand.
To qualify for inclusion in the Brand Intelligence category, a product must:
Featured Brand Intelligence Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Trajaan is the global leader in search intelligence, delivering a consumer-intelligence SaaS that turns what people search for into decisions global brands can act on. Our enterprise platform detec
- 71% Small-Business
- 14% Enterprise
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Bluepear is an AI-powered platform that automatically monitors your branded search queries 24/7 across all devices, browsers, and regions. We detect PPC ads bidding on your brand terms, capture scr
- 40% Enterprise
- 40% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
DeCYFIR by CYFIRMA is an External Threat Landscape Management(ETLM) platform designed to give organizations a proactive and predictive approach to cybersecurity. Unlike traditional tools that focus on
- Information Technology and Services
- 43% Small-Business
- 35% Mid-Market
998 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Delve AI provides Persona Based Marketing (PBM) software solutions spanning from automatic persona generation to AI-based actionable recommendations, that enable businesses and agencies to deliver ex
- Marketing and Advertising
- 64% Small-Business
- 27% Mid-Market
94 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Minden.ai is a technology venture founded by Temasek, dedicated to transforming brand-consumer interactions in Southeast Asia through artificial intelligence and machine learning . By leveraging these
- 50% Small-Business
- 25% Enterprise
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Objective Platform is a Marketing Mix Modelling (MMM) software that helps businesses measure, analyse and optimise the performance of their media investments across online and offline channels. Design
- 100% Enterprise
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Branding5 is a type of brand strategy and marketing planning software that helps consultants, strategists, and agencies create structured brand positioning, customer profiles, and campaign strategies
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Latana is an advanced brand tracker for fast-growing consumer brands who want to make better marketing decisions. We help brands make better marketing decisions by delivering world-class, scalable in
- 100% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
On Device Research uses mobile surveys to measure marketing effectiveness in both developed and emerging markets.
- 67% Small-Business
- 33% Mid-Market
2,277 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
- 67% Small-Business
- 33% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
BrandTruth is a brand experience management (BXM) platform for optimizing psychographics and core values while inspiring team alignment. The BrandTruth platform discovers and optimizes a brand’s a
- 50% Mid-Market
- 50% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
StratosIQ https://stratosiq.ai/ is your ultimate AI assistant for product development, designed to transform how businesses approach market and product research today, with a roadmap to assist in eve
- 50% Enterprise
- 25% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Swayable is a creative testing platform designed to help brands measure the performance of their advertisements and messaging in less than 24 hours. By employing advanced data analytics and experiment
- 25% Enterprise
- 25% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
The Analytics Platform for Brand Advertising We know your short-term metrics aren’t proving the value of your brand investment. Upwave gives you a unified, cross-media solution to measure top-of-funn
- 71% Small-Business
- 29% Mid-Market
747 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Zappi is a leading consumer insights platform that connects brands with consumers. Through AI-powered software that delivers connected insights, Zappi empowers brands to make faster, smarter, and cons
- 40% Enterprise
- 27% Mid-Market
2,384 Twitter followers
