# Best Ad Networks Software

  *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*

   Advertising network software connects advertisers with web and app publishers. They aggregate ad inventory from websites and apps and match it with advertiser demand to facilitate the process of buying digital advertising space.

These solutions offer advertisers a centralized platform for potential ad placements and provide publishers with a monetization solution for their content. For advertisers, ad networks present available ad inventory for purchase. For publishers, ad networks package inventory in a manner that is appealing to advertisers and maximizes profit. Ad networks serve as a bridge between advertiser campaign management and publisher ad management software, requiring integration with both to function effectively.

To qualify for inclusion in the Ad Network category, a product must:

- Aggregate ad inventory from digital domains (websites, mobile apps, etc.)
- Work with both advertiser campaign tools and publisher ad management systems to enable buying and placing ads
- Allow for advanced ad placement features like dynamic ad creatives and integration with creative tools




  ## How Many Ad Networks Software Products Does G2 Track?
**Total Products under this Category:** 100

  
## How Does G2 Rank Ad Networks Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,200+ Authentic Reviews
- 100+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
## Which Ad Networks Software Is Best for Your Use Case?

- **Leader:** [Google AdMob](https://www.g2.com/products/google-admob/reviews)
- **Highest Performer:** [Attekmi](https://www.g2.com/products/attekmi/reviews)
- **Easiest to Use:** [Blockchain-Ads](https://www.g2.com/products/blockchain-ads/reviews)
- **Top Trending:** [beehiiv](https://www.g2.com/products/beehiiv/reviews)
- **Best Free Software:** [beehiiv](https://www.g2.com/products/beehiiv/reviews)

  
  ## What Are the Top-Rated Ad Networks Software Products in 2026?
### 1. [Google AdMob](https://www.g2.com/products/google-admob/reviews)
  Google AdMob is a comprehensive mobile advertising platform that enables app developers to monetize their applications by displaying high-quality ads. By integrating AdMob, developers can generate revenue while maintaining a seamless user experience. The platform supports various ad formats, including native, rewarded, banner, video, and interstitial ads, allowing for flexible and engaging ad placements within apps. AdMob's advanced monetization technology, such as mediation and real-time bidding, maximizes the value of each ad impression by facilitating competition among multiple ad networks. Additionally, AdMob offers robust analytics and reporting tools, providing developers with actionable insights into user interactions and ad performance. By leveraging AdMob, developers can create a sustainable revenue stream, enabling them to focus on building and enhancing quality apps while offering users free access to their content.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 66
**How Do G2 Users Rate Google AdMob?**

- **Quality of Support:** 7.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.9/10)

**Who Is the Company Behind Google AdMob?**

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google (31,890,350 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (336,169 employees on LinkedIn®)
- **Ownership:** NASDAQ:GOOG

**Who Uses This Product?**
  - **Top Industries:** Computer Software, Computer Games
  - **Company Size:** 81% Small-Business, 17% Mid-Market


#### What Are Google AdMob's Pros and Cons?

**Pros:**

- Ease of Use (1 reviews)
- User Interface (1 reviews)

**Cons:**

- Insufficient Support (1 reviews)

### 2. [beehiiv](https://www.g2.com/products/beehiiv/reviews)
  beehiiv empowers creators to engage, grow, and monetize digital audiences by providing the most powerful and robust newsletter publishing platform on the planet. We provide best-in-class publishing tools to help you succeed, whether you’re just starting out or reaching millions of passionate subscribers. Come thrive with beehiiv.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 39
**How Do G2 Users Rate beehiiv?**

- **Quality of Support:** 8.6/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind beehiiv?**

- **Seller:** [beehiiv](https://www.g2.com/sellers/beehiiv)
- **Year Founded:** 2021
- **HQ Location:** New York
- **Twitter:** @beehiiv (35,482 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/beehiiv (233 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Founder
  - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
  - **Company Size:** 92% Small-Business, 3% Mid-Market


#### What Are beehiiv's Pros and Cons?

**Pros:**

- Ease of Use (16 reviews)
- Features (13 reviews)
- Easy Creation (5 reviews)
- User Interface (5 reviews)
- Analytics Tracking (4 reviews)

**Cons:**

- Expensive (9 reviews)
- Cost (3 reviews)
- High Pricing (3 reviews)
- Pricing Issues (3 reviews)
- Learning Curve (2 reviews)

### 3. [Blockchain-Ads](https://www.g2.com/products/blockchain-ads/reviews)
  Blockchain‑Ads is a performance advertising platform built for companies in high-growth, high-stakes industries including finance, gaming, SaaS, and emerging tech. It combines advanced targeting, flexible campaign tools, and real-time optimization to help marketers drive measurable results across every stage of the funnel. With Blockchain‑Ads, advertisers can launch campaigns that reach the right audiences based on real behavior, interests, geography, devices, and more. The platform offers full conversion tracking, detailed reporting, and smart optimization tools to ensure every click, view, or impression contributes to performance goals. Blockchain-Ads allows in-house teams and agencies to manage campaigns at scale, and its API capabilities make it easy to integrate into custom workflows or product environments. Whether the goal is user acquisition, lead generation, or revenue growth, Blockchain‑Ads provides the tools to launch with confidence and scale with control. Brands across finance, gaming, and software trust Blockchain‑Ads to power high-ROI campaigns that deliver real business outcomes. Built for transparency, precision, and growth, it’s the platform for marketers who demand more from their advertising.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 15
**How Do G2 Users Rate Blockchain-Ads?**

- **Quality of Support:** 9.6/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.2/10 (Category avg: 8.9/10)

**Who Is the Company Behind Blockchain-Ads?**

- **Seller:** [Blockchain-Ads Labs](https://www.g2.com/sellers/blockchain-ads-labs)
- **HQ Location:** Singapore
- **Twitter:** @BlockchainAds_ (4,157 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/blockchain-ads (23 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Gambling & Casinos
  - **Company Size:** 69% Small-Business, 25% Mid-Market


### 4. [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews)
  Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged to create a transparent, scalable alternative to big-tech, walled-garden, and point solutions across CTV, digital, linear, and social channels. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for omnichannel planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 373
**How Do G2 Users Rate Innovid?**

- **Quality of Support:** 9.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 7.9/10 (Category avg: 8.9/10)

**Who Is the Company Behind Innovid?**

- **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean)
- **Company Website:** https://www.mediaocean.com
- **Year Founded:** 1967
- **HQ Location:** New York, NY
- **Twitter:** @TeamMediaocean (9,828 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/20282/ (1,131 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Social Media Coordinator, Social Media Strategist
  - **Top Industries:** Marketing and Advertising, Online Media
  - **Company Size:** 43% Enterprise, 42% Mid-Market


#### What Are Innovid's Pros and Cons?

**Pros:**

- Ease of Use (15 reviews)
- User Interface (10 reviews)
- Ad Management (8 reviews)
- Campaign Management (8 reviews)
- Efficiency (7 reviews)

**Cons:**

- Learning Curve (6 reviews)
- Steep Learning Curve (5 reviews)
- Time-Consuming (5 reviews)
- Time-Consumption (5 reviews)
- Campaign Management (4 reviews)

### 5. [Perform[cb]](https://www.g2.com/products/perform-cb/reviews)
  The only performance-based user acquisition solution that works in harmony with your existing agencies and partnerships, offering a risk-free way to unlock new ways to grow and optimize ad spend without sacrificing quality - Perform[cb]. The Perform[cb] Outcome Engine takes a unique approach to customer acquisition that combines patented AI and unparalleled data insights with tenured human expertise to reveal incremental traffic that’s been eluding you. No more gambling with your ad budget - instead, rely on a proven customer acquisition playbook designed to exceed your unique goals and maximize ROI. Since 2002, Perform[cb] has experienced exponential organic growth allowing the company to complete a series of strategic acquisitions; each providing unique performance-based solutions for marketers, agencies, and publisher partners. Get more customers, more installs, more leads, more calls - all by working with a growth partner that makes your KPI their deliverable. Ready to harness the power of outcome-based marketing? Get in touch with one of Perform[cb]’s customer acquisition experts today.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 15
**How Do G2 Users Rate Perform[cb]?**

- **Quality of Support:** 9.4/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.9/10 (Category avg: 8.9/10)

**Who Is the Company Behind Perform[cb]?**

- **Seller:** [Perform[cb]](https://www.g2.com/sellers/perform-cb)
- **Year Founded:** 2002
- **HQ Location:** Sarasota, Florida
- **Twitter:** @performcb (12,594 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/performcb/ (122 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 60% Small-Business, 20% Mid-Market


#### What Are Perform[cb]'s Pros and Cons?

**Pros:**

- Comprehensive Data (1 reviews)


### 6. [Adpushup](https://www.g2.com/products/adpushup/reviews)
  AdPushup is a revenue optimization platform that helps web publishers sustainably grow their advertising revenue by using a combination of cutting-edge technology, premium demand partnerships, and proven ad ops expertise. AdPushup is a Google Certified Publishing Partner and an IAB Member.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 24
**How Do G2 Users Rate Adpushup?**

- **Quality of Support:** 8.6/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.5/10 (Category avg: 8.9/10)

**Who Is the Company Behind Adpushup?**

- **Seller:** [AdPushup](https://www.g2.com/sellers/adpushup)
- **Year Founded:** 2014
- **HQ Location:** Wilmington, Delaware
- **Twitter:** @adpushup (1,611 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adpushup/ (185 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 96% Small-Business, 4% Mid-Market


### 7. [Attekmi](https://www.g2.com/products/attekmi/reviews)
  Attekmi is a leading AdTech company offering a variety of ad exchange solutions and services: - AdEx Basic: an ad exchange platform with a pre-built core for entering the programmatic market and starting earning on media trading promptly. - AdEx Plus: an advanced version of our ad exchange solution ensuring easy scalability and providing certain customization opportunities. - White Label AdEx: a fully customizable product developed exactly according to your needs. - Custom AdTech product development: we are here to bring your ideas to life. - Outstaffing services: let us pick the best AdTech talent for you. - AdOps training: we are ready to share our experience with your team.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 23
**How Do G2 Users Rate Attekmi?**

- **Quality of Support:** 9.4/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind Attekmi?**

- **Seller:** [Attekmi](https://www.g2.com/sellers/attekmi)
- **Year Founded:** 2020
- **HQ Location:** Palo Alto, CA
- **Twitter:** @smarthub (2 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/64672846/ (34 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 70% Small-Business, 30% Mid-Market


### 8. [AdMaven](https://www.g2.com/products/admaven/reviews)
  AdMaven is a leading direct traffic ad network, selling +5 Billion daily impressions across multiple formats and monetizing over 10k publishers’ websites, worldwide. Powered by AI and over 10 years of online advertising experience, you will find an increased performance on media campaigns and increased revenue on your traffic monetization. Our main focus is providing our advertisers with high ROAS while increasing our publisher’s revenues.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 12
**How Do G2 Users Rate AdMaven?**

- **Quality of Support:** 8.7/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.1/10 (Category avg: 8.9/10)

**Who Is the Company Behind AdMaven?**

- **Seller:** [Ad Network](https://www.g2.com/sellers/ad-network)
- **Year Founded:** 2014
- **HQ Location:** Tel Aviv, IL
- **Twitter:** @AdMaven2 (500 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/ad-maven-group (92 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 92% Small-Business, 25% Mid-Market


### 9. [MonetizeMore](https://www.g2.com/products/monetizemore/reviews)
  MonetizeMore is a Google Certified Publishing Partner that has built an award-winning ad tech platform (PubGuru) to empower web publishers and app developers. 1000+ digital publishers trust us to manage their ad revenue optimization across 40 countries.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 27
**How Do G2 Users Rate MonetizeMore?**

- **Quality of Support:** 9.6/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.4/10 (Category avg: 8.9/10)

**Who Is the Company Behind MonetizeMore?**

- **Seller:** [MonetizeMore](https://www.g2.com/sellers/monetizemore-08bef1ec-111c-4485-91be-aaafb8e28417)
- **Year Founded:** 2010
- **HQ Location:** White Rock, CA
- **Twitter:** @monetizemore (3,972 Twitter followers)
- **LinkedIn® Page:** http://www.linkedin.com/company/monetizemore (78 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 67% Small-Business, 26% Mid-Market


### 10. [EX.CO](https://www.g2.com/products/ex-co/reviews)
  EX.CO is the smarter video technology company harnessing the power of machine learning to maximize revenue across every screen—web, mobile apps, CTV, and DOOH. As a trusted partner to leading media organizations worldwide—including Advance Local, Hearst Newspapers, Motorsport Network, The Arena Group, and Ziff Davis—EX.CO sets the standard for video monetization with its online video platform and AI-driven yield engine, built for growth, control, and transparency. Since 2012, EX.CO has been shaping the future of video. Headquartered in New York City with a global team, the company is proudly backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North, and others.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 23
**How Do G2 Users Rate EX.CO?**

- **Quality of Support:** 8.2/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.4/10 (Category avg: 8.9/10)

**Who Is the Company Behind EX.CO?**

- **Seller:** [EX.CO](https://www.g2.com/sellers/ex-co)
- **Year Founded:** 2012
- **HQ Location:** New York, US
- **Twitter:** @EXCOPlatform (196 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/excoplatform/ (191 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 40% Mid-Market, 36% Small-Business


#### What Are EX.CO's Pros and Cons?

**Pros:**

- Customer Support (9 reviews)
- Customer Satisfaction (7 reviews)
- Business Growth (6 reviews)
- Platform Capabilities (5 reviews)
- Ease of Use (4 reviews)

**Cons:**

- Dashboard Issues (2 reviews)
- Analytics Limitations (1 reviews)
- Cost Limitations (1 reviews)
- Learning Curve (1 reviews)
- Limited Geographic Data (1 reviews)

### 11. [Perion One](https://www.g2.com/products/perion-one/reviews)
  Perion One: Smarter Advertising Starts Here Today’s fragmented media landscape needs more than execution — it demands orchestration. Perion One unifies insights, AI, and creative to fuel real-time, multi-channel advertising that adapts by the moment and delivers measurable results at scale.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 90
**How Do G2 Users Rate Perion One?**

- **Quality of Support:** 7.8/10 (Category avg: 8.7/10)
- **Ease of Use:** 7.8/10 (Category avg: 8.9/10)

**Who Is the Company Behind Perion One?**

- **Seller:** [Perion](https://www.g2.com/sellers/perion-9db4cf16-f6dd-405c-87d2-af0e6d19018b)
- **Company Website:** https://www.perion.com/
- **Year Founded:** 2001
- **HQ Location:** New York
- **LinkedIn® Page:** https://www.linkedin.com/company/perion/ (668 employees on LinkedIn®)
- **Ownership:** NASDAQ: PERI

**Who Uses This Product?**
  - **Company Size:** 49% Mid-Market, 45% Small-Business


#### What Are Perion One's Pros and Cons?

**Pros:**

- Ease of Use (2 reviews)
- Automation (1 reviews)
- Centralized Management (1 reviews)
- Customer Support (1 reviews)
- Customization (1 reviews)

**Cons:**

- Data Inaccuracy (1 reviews)
- Data Management (1 reviews)
- Expensive (1 reviews)
- Inaccuracy (1 reviews)

### 12. [Admixer.Network](https://www.g2.com/products/admixer-network/reviews)
  Admixer.Network is an all-in-one ad management platform for advertising networks, large publishers, and media houses. The platform amplifies the business potential of digital media companies with the holistic stack of advertising technologies, quality demand, and responsive support. The platform is available in 2 modifications: - Network for direct supply management (js tags, VAST, Header bidding) and ability to connect any sort of demand - RTB Stack, with oRTB connections for both sides Both modifications are available in different White label options. Why Admixer.Network? Admixer.Network is tailored to the needs of large publishers and media houses. On top of ad serving capabilities, it provides internal DMP and CMP for advanced data and creative management. The platform has a connection to Admixer.SSP with access to demand from 100+ DSPs and direct advertisers. Admixer.Network provides a comprehensive platform that can take care of all ad management and monetization tasks: - Create and manage Desktop, Mobile Web, InApp, Video, Audio, Native, RichMedia, or CTV ad networks and ad campaigns - Set up the effective waterfall, RTB, or HB connections for demand - Provide publishers and advertisers with dashboards for managing their assets - Get flexible instant lifetime reports and detailed statistics with full transparency - Customize your ad network with white-labeling options, time zone, and currency - Get a minimum delay in ad delivery with data centers around the globe To learn more, drop us a line at https://admixer.net/contactus


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 18
**How Do G2 Users Rate Admixer.Network?**

- **Quality of Support:** 9.8/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.9/10 (Category avg: 8.9/10)

**Who Is the Company Behind Admixer.Network?**

- **Seller:** [Admixer](https://www.g2.com/sellers/admixer)
- **Year Founded:** 2008
- **HQ Location:** London, GB
- **Twitter:** @admixer (136 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/258884/ (93 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 55% Mid-Market, 45% Small-Business


### 13. [TrafficJunky](https://www.g2.com/products/trafficjunky/reviews)
  TrafficJunky is the ad network that manages the advertising on highly trafficked tube sites.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 10
**How Do G2 Users Rate TrafficJunky?**

- **Quality of Support:** 6.9/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind TrafficJunky?**

- **Seller:** [TrafficJunky](https://www.g2.com/sellers/trafficjunky)
- **Year Founded:** 2008
- **HQ Location:** Montreal, Quebec
- **Twitter:** @trafficjunky (4,219 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2985130 (25 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 70% Small-Business, 20% Mid-Market


### 14. [Convert2Media](https://www.g2.com/products/convert2media/reviews)
  Convert2Media is a full service Advertising and Internet Marketing Agency that provides publishers the necessary tools to promote our merchant's offers.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 11
**How Do G2 Users Rate Convert2Media?**

- **Quality of Support:** 8.9/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.2/10 (Category avg: 8.9/10)

**Who Is the Company Behind Convert2Media?**

- **Seller:** [Convert2Media](https://www.g2.com/sellers/convert2media)
- **Year Founded:** 2008
- **HQ Location:** Ocoee, FL
- **Twitter:** @convert2media (3,259 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/convert2media (18 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Information Technology and Services
  - **Company Size:** 54% Small-Business, 38% Mid-Market


### 15. [MaxBounty](https://www.g2.com/products/maxbounty/reviews)
  MaxBounty acts as a liaison between advertisers and affiliates, striving for a profitable balance for both sides.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 19
**How Do G2 Users Rate MaxBounty?**

- **Quality of Support:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind MaxBounty?**

- **Seller:** [MaxBounty](https://www.g2.com/sellers/maxbounty)
- **Year Founded:** 2004
- **HQ Location:** Ottawa, Ontario
- **Twitter:** @maxbounty (7,407 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/146006/ (993 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 75% Small-Business, 20% Mid-Market


### 16. [PopAds](https://www.g2.com/products/popads/reviews)
  PopAds is simply the best paying advertising network specialized in popunders on the Internet. Its services are guaranteed to be fast, efficient and secure.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 12
**How Do G2 Users Rate PopAds?**

- **Quality of Support:** 7.4/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.7/10 (Category avg: 8.9/10)

**Who Is the Company Behind PopAds?**

- **Seller:** [PopAds](https://www.g2.com/sellers/popads)
- **Year Founded:** 2018
- **HQ Location:** Barcelona, Barcelona
- **Twitter:** @PopAdsTech (1,393 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 67% Small-Business, 25% Mid-Market


### 17. [AdSupply](https://www.g2.com/products/adsupply/reviews)
  AdSupply provides amazing ad spaces with high impact and viewability.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 13
**How Do G2 Users Rate AdSupply?**

- **Quality of Support:** 7.7/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.9/10)

**Who Is the Company Behind AdSupply?**

- **Seller:** [AdSupply](https://www.g2.com/sellers/adsupply)
- **Year Founded:** 2011
- **HQ Location:** Culver City, US
- **Twitter:** @AdSupplyInc (276 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adsupply-inc- (22 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 36% Mid-Market, 36% Small-Business


### 18. [ClickStar](https://www.g2.com/products/clickstar/reviews)
  Pleased to introduce you to our ad network - ClickStar.me Clickstar is a leading push advertising platform. We connect advertisers to highly engaged audiences through technology and direct partnerships with top publishers. We've been successful since 2019, thousands of webmasters and affiliates have chosen us for our impeccable reputation and top earnings.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 10
**How Do G2 Users Rate ClickStar?**

- **Quality of Support:** 9.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.2/10 (Category avg: 8.9/10)

**Who Is the Company Behind ClickStar?**

- **Seller:** [ClickStar](https://www.g2.com/sellers/clickstar)
- **Year Founded:** 2019
- **HQ Location:** Ajman, AE
- **LinkedIn® Page:** https://www.linkedin.com/company/clickstar-me/about (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 90% Small-Business, 10% Mid-Market


### 19. [BidsCube White-Label AdExchange](https://www.g2.com/products/bidscube-white-label-adexchange/reviews)
  White Label AdExchange is a scalable, fault-tolerant solution that can handle high workloads and billions of operations per second using a progressive software and technology stack. It is a simple but professional tool to earn unlimited income in the AdTech industry! The technical excellence of the BidsCube ecosystem helps customers to increase their revenue compared to other solutions. With the use of leading-edge programmatic technology, our partners are sure of the result!


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 9
**How Do G2 Users Rate BidsCube White-Label AdExchange?**

- **Quality of Support:** 9.8/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.9/10)

**Who Is the Company Behind BidsCube White-Label AdExchange?**

- **Seller:** [BidsCube](https://www.g2.com/sellers/bidscube)
- **Year Founded:** 2020
- **HQ Location:** Wrocław, Poland
- **Twitter:** @BidsCube_Ads (9 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/bidscube/ (48 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 89% Small-Business, 11% Mid-Market


### 20. [Reacheffect](https://www.g2.com/products/reacheffect/reviews)
  Reacheffect is a leading web and mobile advertising platform that offers diverse ad formats such as Pop, Push, Banner, and Native advertising to online marketers. The platform serves a wide range of clients including direct advertisers, affiliates, agencies, and affiliate networks, providing extensive targeting options and high-quality traffic sources. Reacheffect focuses on maximizing return on investment through its user-friendly platform and advanced technology for real-time tracking. With the ability to pay only for qualified leads, it aims to enhance client conversions and reduce costs.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 9
**How Do G2 Users Rate Reacheffect?**

- **Quality of Support:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.8/10 (Category avg: 8.9/10)

**Who Is the Company Behind Reacheffect?**

- **Seller:** [Reacheffect](https://www.g2.com/sellers/reacheffect)
- **Year Founded:** 2014
- **HQ Location:** Kfar Saba, IL
- **LinkedIn® Page:** https://www.linkedin.com/company/reacheffect/ (30 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Founder
  - **Top Industries:** Computer Software
  - **Company Size:** 122% Small-Business


### 21. [Agentio](https://www.g2.com/products/agentio/reviews)
  Agentio simplifies creator-led advertising by making it easy to buy ad reads from top YouTube creators. You can manage your campaigns effortlessly, ensuring you reach your target audience with engaging, authentic content. Drive higher conversions and sales while benefiting from direct integration with creators who resonate with your brand. - Identify conversions driven by creator content on Agentio - Track conversion revenue to measure return on ad spend (ROAS) - Evaluate campaign results and adjust strategies for higher conversions Designed for performance marketers, Agentio streamlines the entire workflow—from creator discovery and bidding to content approval and performance tracking. Brands use Agentio to run high-trust, in-content YouTube integrations at scale—turning word-of-mouth into a measurable, repeatable growth channel.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 66
**How Do G2 Users Rate Agentio?**

- **Quality of Support:** 9.9/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.6/10 (Category avg: 8.9/10)

**Who Is the Company Behind Agentio?**

- **Seller:** [Agentio](https://www.g2.com/sellers/agentio)
- **Company Website:** https://www.agentio.com
- **Year Founded:** 2023
- **HQ Location:** Brooklyn, US
- **LinkedIn® Page:** https://www.linkedin.com/company/agentio-hq (57 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Talent Manager
  - **Top Industries:** Marketing and Advertising, Entertainment
  - **Company Size:** 61% Small-Business, 12% Mid-Market


#### What Are Agentio's Pros and Cons?

**Pros:**

- Ease of Use (47 reviews)
- Customer Support (31 reviews)
- Efficiency (28 reviews)
- Helpful (28 reviews)
- Time-saving (24 reviews)

**Cons:**

- Limited Offers (6 reviews)
- Creator Issues (5 reviews)
- Expensive (5 reviews)
- Adjustment Issues (4 reviews)
- Campaign Management (4 reviews)

### 22. [Mile](https://www.g2.com/products/mile/reviews)
  We offer holistic ad revenue management and optimization solutions for web publishers. Our revenue management platform offers a comprehensive suite of programmatic ad-tech tools that improve auction yield, enable personalized ad experiences, and help manage programmatic ads efficiently.


  **Average Rating:** 3.7/5.0
  **Total Reviews:** 8
**How Do G2 Users Rate Mile?**

- **Quality of Support:** 8.1/10 (Category avg: 8.7/10)
- **Ease of Use:** 7.9/10 (Category avg: 8.9/10)

**Who Is the Company Behind Mile?**

- **Seller:** [Mile](https://www.g2.com/sellers/mile)
- **Year Founded:** 2013
- **HQ Location:** New York, US
- **Twitter:** @Mile_adtech (17 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/miletech (35 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 50% Small-Business, 50% Mid-Market


### 23. [Unity Ads](https://www.g2.com/products/unity-ads/reviews)
  Unity Ads allows you to supplement your existing revenue strategy by allowing you to monetize your entire player base - including the ever-important 97% (industry average) of players that will never make an in-app purchase.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 61
**How Do G2 Users Rate Unity Ads?**

- **Quality of Support:** 8.5/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.9/10 (Category avg: 8.9/10)

**Who Is the Company Behind Unity Ads?**

- **Seller:** [Unity](https://www.g2.com/sellers/unity-09a71e5d-4725-47cd-9ed0-2699e3d54cad)
- **Year Founded:** 2010
- **HQ Location:** San Fransisco
- **Twitter:** @unity (113,141 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/unity/ (7,133 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Senior Software Engineer
  - **Top Industries:** Computer Software, Computer Games
  - **Company Size:** 64% Small-Business, 28% Mid-Market


### 24. [IcyAds](https://www.g2.com/products/icyads/reviews)
  IcyAds is a programmatic self-serve advertising network that connects advertisers and publishers worldwide, offering a range of ad formats to effectively reach target audiences. Established in 2021 and based in New Delhi, India, IcyAds provides a user-friendly platform designed to facilitate the creation and management of diverse advertising campaigns. Key Features and Functionality: - Multiple Ad Formats: IcyAds supports various ad formats, including native ads, push notifications, popunders, popups, video ads, zero-click ads, and iOS calendar notifications, allowing advertisers to choose the most suitable format for their campaigns. - Advanced Targeting Options: The platform offers comprehensive targeting capabilities, such as geolocation, device type, operating system, internet service provider, browser, IP range, website, language, category, and time-based scheduling, enabling precise audience segmentation. - Self-Serve Platform: IcyAds features an intuitive interface that allows advertisers to independently set up and manage campaigns efficiently, with step-by-step guidance for campaign creation. - Anti-Fraud Measures: To ensure traffic quality, IcyAds implements robust anti-fraud solutions, working exclusively with trusted sources and publishers to deliver genuine human views. - Global Traffic Volume: As a Demand-Side Platform , IcyAds processes approximately 10 billion ad requests per month across all ad formats, providing substantial opportunities for campaign scaling worldwide. Primary Value and Solutions: IcyAds addresses the needs of advertisers seeking a versatile and efficient platform for digital marketing campaigns. By offering multiple ad formats and advanced targeting options, it enables precise audience engagement, enhancing campaign effectiveness. The self-serve nature of the platform empowers advertisers to manage campaigns with ease, while the implementation of anti-fraud measures ensures the delivery of high-quality traffic. Additionally, the substantial global traffic volume allows advertisers to scale their campaigns effectively, reaching diverse audiences across various regions.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 7
**How Do G2 Users Rate IcyAds?**

- **Quality of Support:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.1/10 (Category avg: 8.9/10)

**Who Is the Company Behind IcyAds?**

- **Seller:** [IcyAds](https://www.g2.com/sellers/icyads)
- **Year Founded:** 2021
- **HQ Location:** New Delhi, IN
- **Twitter:** @icy_ads (35 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/74077670/ (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 86% Small-Business, 14% Mid-Market


### 25. [ClickAdilla](https://www.g2.com/products/clickadilla/reviews)
  ClickAdilla is a high-technology self-serve ad network platform that provides quality traffic with anti-fraud and anti-spam systems. The network grants services to advertisers and publishers. Creating an ad campaign takes only a few clicks - a user-friendly interface is very intuitive, campaign moderation takes up to 10 minutes and the support team works 24/7 to solve any issues. Every day ClickAdilla brings more than 4,5 BLN impressions to its users covering 240+ GEOs including Tier 1. We provide traffic to more than 15 000 clients daily. PopUnder at ClickAdilla delivers maximum control and conversions in a single format. Set the exact moment your ad appears with Popunder View Targeting to capture users at peak attention, and track the full customer journey with Dual Postbacks — from click to conversion. The format brings high volumes of quality traffic, launches in minutes, and scales effortlessly across any GEOs and devices. Traffic DSP is a service that allows advertisers to integrate third-party traffic sources and manage their advertising accounts through ClickAdilla’s interface. One user-friendly interface of ClickAdilla allows you to see transparent statistics, optimize, and receive all information about campaign performance. Using Traffic DSP you get traffic straight from the sources without overpaying the margin.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 6
**How Do G2 Users Rate ClickAdilla?**

- **Quality of Support:** 9.2/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.4/10 (Category avg: 8.9/10)

**Who Is the Company Behind ClickAdilla?**

- **Seller:** [ClickAdilla](https://www.g2.com/sellers/clickadilla)
- **HQ Location:** Dublin, IE
- **Twitter:** @Clickadilla1 (573 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/clickadilla (62 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business



    ## What Is Ad Networks Software?
  [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)
  ## What Software Categories Are Similar to Ad Networks Software?
    - [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising)
    - [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp)
    - [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server)

  
---

## How Do You Choose the Right Ad Networks Software?

### What You Should Know About Ad Networks Software

### What is an ad network software?

Ad network software connects advertisers with publishers to facilitate the purchase and sale of digital ad space across various online channels. It automates ad placement, targeting, and performance tracking.

Advertisers use ad network software to run campaigns across multiple platforms, while publishers use it to monetize their digital spaces by selling ad inventory. Ad agencies use it to manage client campaigns and ensure optimized ad performance and [budget management](https://www.g2.com/glossary/budget-management-definition).

### What are the common features of ad network software?

Here are some key features that make ad network tools valuable for advertisers and publishers: 

- **Aggregate ad inventory:** Ad network software centralizes ad spaces from various digital sources, like websites, apps, and streaming platforms, into a single marketplace. An ad network might pull inventory from popular news websites and social media apps, allowing advertisers to access various placements via one interface.
- **Integrate with campaign & ad systems:** Ad networks enable seamless [ad buying](https://www.g2.com/articles/media-buying)and placement by connecting advertiser campaign tools and publisher ad management systems. A brand can use its campaign management tool to launch ads directly onto compatible platforms like news sites or gaming apps without requiring manual adjustments.
- **Advanced ad placement & creative integration:** Ad networks offer advanced placement features like dynamic ad creatives and direct integration with design tools. A retailer can display ads that automatically update based on inventory or user interests, using design software integration to keep visuals fresh and engaging.

### What types of ad network software exist?

Ad networks are divided into several types, each with distinct characteristics and use cases in digital advertising. These include:

- [Display networks](https://www.g2.com/categories/display-advertising) connect advertisers to websites and apps that support banners, images, and interactive ads. It allows advertisers to reach audiences across many sites and apps using targeting options based on keywords, interests, and demographics.
- **Native ad networks** offer a less intrusive experience by placing ads that blend seamlessly with a site's content. Such ad networks provide advertisements that match the look and feel of the site they appear on, making them seem more like recommended content than traditional ads.
- **Video ad networks** focus on video content across various platforms. This makes placing video ads on high-traffic sites and streaming services easy. These ad networks provide targeted video advertising solutions and premium video publishers across multiple devices.

### What are the benefits of ad network software?

Ad network tools provide many benefits for advertisers and publishers, including:

- **Access to a diverse range of publishers:** Ad networks target a broad audience by aggregating inventory from multiple publishers. Advertisers can efficiently place ads across social media, news websites, and video platforms without manually setting up advertisements for each platform.
- **Better ad placement and management:** Ad networks ensure that advertisers' promotions reach a relevant audience at the right time. They use programmatic technology to simplify the process of managing ad inventory, help automate ad placement, and target customer segments based on real-time data and bidding. 

### Who uses ad network software?

The primary users of ad network software are:

- **Advertisers** use ad networks to access various inventories across different digital platforms. By connecting with multiple publishers through a single interface, they can reach a larger audience, improve targeting, and simplify ad buying. 
- **Publishers** use ad networks to monetize their content and digital spaces. Ad networks allow them to connect with a large pool of advertisers, fill ad spaces more efficiently, optimize ad placements, and track performance.

### Cost of an ad network software

Pricing can vary widely between ad network tools due to differences in features, scope, and services provided. The cost structure of these platforms is shaped by numerous factors. Businesses should have an in-depth discussion with their vendors about pricing models and specific needs. 

Below is an example of a typical pricing structure:

#### Setup fees

Setup fees cover the initial integration of the ad network software into an advertiser's or publisher's system. The setup may involve integrating with existing CRM systems, data analytics platforms, etc., or customizing the software for the specific needs of the business.

#### Platform fees

Platform fees are ongoing charges linked with the usage of the ad network software:

- **Subscription-based:** A fixed monthly or annual fee to access the platform's features and tools.
- **Revenue share model:** Some ad networks take a percentage of the revenue generated through ad placements.
- [Pay-per-click (PPC)](https://www.g2.com/categories/ppc-services) **or pay-per-impression (PPI) fees:** Charges are based on the number of clicks or impressions each ad of the network generates.

#### Maintenance costs

Like other software, ad networks must constantly keep up with advertisers' and publishers' growing requirements. Maintenance costs include ongoing updates to ensure the ad network works smoothly. They may include: 

- Regular software updates and patches
- Technical support for troubleshooting 
- Costs for customization or additional feature development. 

These ongoing costs could be fixed fees or vary depending on the features required.

All in all, the total cost of ad network software will depend on the scale of the business, the complexity of the software, and the platform's pricing model.

### Return on investment (ROI) for ad network software

Measuring ROI involves assessing factors such as targeting precision, platform capabilities, and compliance. Let’s break them down:

#### Ad targeting accuracy

Accurate ad targeting helps advertisers reach out to audiences most likely to convert. Tracking specific metrics can help understand how effective ad targeting capabilities for the ad network are:

- [Click-through rate (CTR)](https://www.g2.com/glossary/click-through-rate-definition) reveals the percentage of users who click on the ad after seeing it. A high CTR means that targeting is effective.
- **Conversion rate** tracks how many ad interactions lead to a purchase, sign-up, or download. High conversion rates indicate accurate targeting.
- **Cost per conversion** helps calculate the amount spent on each successful conversion. Lower costs per conversion, with high accuracy, reflect a good return on investment.

#### Platform capabilities

The features and efficiency of the ad network platform directly impact ROI. Evaluate whether the platform helps minimize ad spending while maximizing exposure and conversions. Assess which channels or placements are driving the highest returns. Multi-touch attribution can show how different ad campaign elements contribute to the final conversion and help identify the most valuable ad placements.

#### Compliance with regulations

Ad networks comply with data privacy regulations such as GDPR, CCPA, and others that require user consent to collect and use data. Tracking user opt-ins is essential to understanding how many people trust the network. A reputable, well-known network will have higher consent rates. The more users consent, the larger the audience becomes for advertisers. 

### Software and services related to ad network software

Complementary tools and services that can enhance the functionality of ad networks include: 

#### Publisher servers

A [publisher server](https://www.g2.com/categories/publisher-ad-server) is used by publishers to manage and serve ad inventory on their websites or apps. It can:

- Optimize ad placements
- Integrate with ad networks and demand-side platforms (DSPs)
- Track impressions, clicks, and conversions
- Manage direct and programmatic ad sales

#### Demand-side platform (DSP)

A [demand-side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) automates purchasing digital ad inventory across multiple ad exchanges and networks. It can:

- Automate ad buying through real-time bidding (RTB)
- Offer demographic, behavioral, and geographic audience targeting
- Integrate with ad networks and supply-side platforms (SSPs)
- Track impressions, clicks, and conversions
- Optimize bids based on campaign goals and audience data

### Challenges with ad network software

Common issues faced by advertisers and publishers when using ad network software include:

- **Fraud and invalid traffic** are concerns for both advertisers and publishers. Bots can create fake traffic or clicks. It misleads advertisers into believing their ads have high engagement. For example, a campaign targeting consumers of a specific product may be wasted if bots create fake clicks. Publishers could also inflate impressions and display more ad views, which could lead advertisers to pay for nonexistent exposure.
- Many ad networks offer **limited visibility** into which platforms ads appear on and the strategy behind ad placements. For instance, advertisers may not always know if their ads are being shown on low-quality sites, which could negatively affect brand perception. This lack of transparency makes it challenging for advertisers to understand where their budgets are going and makes it harder to evaluate return on investment (ROI).
- **Inaccurate targeting** can lead to ads reaching the wrong audience and reducing campaign effectiveness. For example, a campaign for high-end luxury goods might target a broad audience without considering income levels, causing the ads to be shown to people who are unlikely to purchase. 

### Which companies should buy ad network software?

Ad network software can benefit various types of businesses. Examples include: 

- **Media agencies** manage a variety of clients with different marketing objectives and invest in ad network software to track which channels deliver the best ROI. For example, when working with a fitness brand, the software can run targeted ads across platforms like social media and mobile apps. By tracking performance metrics, the agency identifies the most effective channel. This data-driven approach allows the company to allocate more budget to those high-performing channels and ensure optimal ROI for the client.
- [E-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) use ad networks to reach the right customers and promote seasonal sales or new product launches. An online electronics store, for example, can use an ad network to target ads to tech enthusiasts browsing other websites. This can ensure ads reach a niche audience, better track customer behavior, and optimize campaigns based on real-time data.
- [Ad agencies](https://www.g2.com/categories/advertising-agencies) rely on ad network software to access various publishers, optimize ad placements, and use advanced targeting features. For example, an ad agency working with a fashion retailer could use the software to track user interactions and behavior across different touchpoints. The agency can better understand customer preferences and tailor ad creatives by analyzing this data. This approach allows the agency to continuously improve targeting, increase engagement, and ultimately drive better results for the client,

### How to choose an ad network software

Refer to some basic guidelines for selecting the right ad network software by assessing key factors: 

- **Assess reach and traffic quality.** Ensure the platform's reach aligns with your target audience. Evaluate the quality of traffic to ascertain it's high-converting and not manipulated by bot traffic.
- **Evaluate ad formats and targeting options.** Review the ad formats (e.g., push notifications, native ads) and targeting capabilities (such as geographic and device-based targeting) to determine if they suit your campaign objectives.
- **Compare optimization tools and reporting features.** Examine the platform's automated optimization tools and reporting capabilities to understand how easily you can monitor performance, adjust bids, and optimize placements for better results.
- **Check for transparency and compliance.** Verify that the platform follows industry standards, such as ads.txt or sellers.json, to ensure transparency in inventory sources and ad placements.
- **Test user experience and customer support.** Assess the ad network's user interface for ease of use. Make sure that reliable customer support is available to assist with any issues during your campaign setup.

### Implementation of ad network software

Once the ad network has been selected, a lot goes into getting it set up and running. Here’s an overview of the steps to effectively implement ad network software:

- **Select the right ad network.** Choose an ad network that aligns with your goals by evaluating its reach, ad targeting features, security measures, and the variety of ad formats it supports (e.g., video, display). Research and compare reviews and ratings on platforms like [G2.com](http://g2.com) to assess competitors and gain insights. Define clear [KPIs](https://www.g2.com/articles/kpi-key-performance-indicator)to measure success and ensure the network’s audience aligns with your target demographic to optimize your campaign’s reach and effectiveness.
- **Set up accounts and budgets.** Configure accounts with the appropriate bidding strategy: _Cost Per Click (CPC)_ for pay-per-click campaigns, _Cost Per Thousand Impressions (CPM)_ for brand awareness, or _Cost Per Acquisition (CPA)_ to focus on conversions. Allocate flexible budgets that can be adjusted to optimize resources across campaigns. Invest in product training and share success stories to foster engagement and learning among teams and stakeholders
- **Integrate software and tracking tools.** Integrate the ad network with CRM and analytics tools through APIs. Implement tracking codes to ensure accurate data collection for performance analysis.
- **Create and organize ads.** Optimize creatives for different platforms (mobile, desktop.) Use [A/B testing](https://learn.g2.com/a-b-testing) to refine ad variations and identify the most influential creatives.
- **Launch the campaign** and closely monitor early performance to make adjustments as needed. Focus on optimization during the initial phase to refine targeting and creatives. Adjust targeting, bidding, and creatives based on ongoing performance. Refresh ad campaigns according to trends now and then to prevent ad fatigue and maintain engagement.
- **Analyze results and report.** Use detailed reporting tools like Google Analytics to track and measure ad campaign performance. Compare results to KPIs to ensure alignment with short, and long-term goals. Scale the campaign gradually and align available resources to maximize results.

### Ad network software trends

- **Automation in targeting and predictive analysis.** Ad networks are increasingly adopting algorithms driven by artificial intelligence to improve advertisement targeting accuracy. For example, TikTok introduced AI-powered Smart+, an automated ad solution that handles [ad creation](https://www.g2.com/glossary/ad-creation-definition), placement, and bidding, simplifying the process for advertisers. In addition to targeting, AI is used for predictive analysis, allowing for real-time trend forecasting and campaign optimization.
- **Development of comprehensive ad platforms.** Platforms are slowly evolving into all-in-one solutions by incorporating dashboards and use cases catering to publishers and advertisers. This integration provides a unified experience, making managing campaigns and tracking performance across all stages easier and more effective for all parties involved. 
- **Increased focus on security and privacy.** As data security and privacy concerns grow, ad networks prioritize [fraud detection](https://www.g2.com/glossary/fraud-detection-definition). Some tools now use AI to identify bot traffic and other fraudulent activities, ensuring reliable and secure ad campaigns.

_Researched and written by_ [_Yukta Rastogi_](https://research.g2.com/insights/author/yukta-rustagi)

_Reviewed and edited by:_ [_Monishka Agarwal_](https://learn.g2.com/author/monishka-agrawal)