Search Software

Semrush provides a true 360° view of your SEO: precise competitive analysis, comprehensive keyword research, clear and actionable technical audit, reliable position tracking...

As an SEO consultant, I especially appreciate:

- the power of competitive analysis (Domain Overview, Keyword Gap)

- the very detailed yet educational technical audits

- the very large and realistic keyword database

- the position tracking, essential for seeing the evolution of positioning for my clients Review collected by and hosted on G2.com.

For a small business like Sketchual Healing, their free services are awesome! I don't have the money to invest in SEO services right now. Being able to still watch the top 5 search terms for my rank is a lifesaver.

Watching how my top competition ranks helps me determine where I should pivot my approach.

Signing up and entering my information is really easy, fast, and email updates are business-saving. I can stay on top of what matters for my website on a day-to-day basis or less. I chose daily emails simply so I can make sure my business is heading in the right direction.

Anyone trying to succeed online needs a tool like Wincher to help track their SEO accuracy. I am a business student, and this website was recommended in my core curriculum courses. That says a lot on its own. Review collected by and hosted on G2.com.

There Software has become my go to recently and we have also integrated it with our team in the last month cause the GMB profile lock is something we really needed cause there were mnay listing issues we faced with wrong info. there Customer was also quite supportive during the entire process. and we can already see growth through there store locator tools. Review collected by and hosted on G2.com.

Hands down, the one-click optimization engine is my favorite feature. It scans your site, flags issues like weak meta descriptions, missing schema, or broken internal links, and fixes them with a single tap, pulling in real data from Google Search Console for pinpoint accuracy. This automation feels like having an elite SEO analyst on call 24/7, especially when I'm auditing multiple client sites. It has slashed my manual tweak time from hours to minutes, letting me focus on high-level strategy and creative pitches for local businesses chasing top Google spots. Review collected by and hosted on G2.com.

1. It's a simple platform to use.

2. The onboarding was great. I had a very knowledgable, local salesperson walk me through the basics and then there was an account manager that went more in-depth with me. Their support is great. (I don't mean support when things go wrong. I haven't encountered that yet. I mean help in learning to use Adaptify.)

3. It's a platform focused on content and backlinks. It does NOT attempt to be all things to all people. It just does what it does well (which also made it easier to learn).

4. I was very surprised at the quality of the content. Their system seems to somehow understand the nuances of the businesses I work with. Not all AI tools do that yet, Review collected by and hosted on G2.com.

What I like most about SE Ranking is how intuitive and complete the platform is. It gives me everything I need in one place—rank tracking, website audits, competitive research, backlink analysis, and excellent reporting tools. The interface is clean, fast, and easy to navigate, and the data accuracy is consistently impressive. Their customer support is also outstanding and always quick to help. Review collected by and hosted on G2.com.

The interface is very easy to use, and there is many training and walk through videos that help get integrated with the software. Already easily the best SEO tool dedicated to making successful copy that ranks well, it has a great support staff with quick replies as well.

They have all the necessary tools needed to make quality SEO ranking content. Review collected by and hosted on G2.com.

This plugin makes setting up and maintaining websites extremely easy. I can dial in all the SEO, track metrics, make adjustments and make sure that I'm always tracking high for each page of a site I manage for search engines, social media and more. The features are great and walk you through each step. I am not 'educated' in building websites, but have learned over the years and using AIOSEO has made so much of this so easy. Highly recommend! Review collected by and hosted on G2.com.

I love how SiteGuru centralizes all my SEO audits in one place, making it incredibly practical and easy to use. It transforms complex SEO data into clear, actionable recommendations, which helps maintain consistency and quality across all my clients' websites. SiteGuru provides a comprehensive overview of SEO performance over time, assists in competitor tracking, and delivers quality SEO reports that make the results understandable for my clients. The automated weekly reports are a significant asset when handling many clients' projects, saving me loads of time and enabling me and my team to focus on what truly matters without overcomplicating things. This feature makes SiteGuru an invaluable, set-and-forget SEO assistant that continues to monitor our sites and guides us on where to focus our attention. Additionally, the initial setup of SiteGuru was extremely easy, more so than most SEO tools we've used before, which I greatly appreciate. Overall, SiteGuru significantly enhances our SEO processes by maintaining a streamlined approach while ensuring high efficiency. Review collected by and hosted on G2.com.

The little otter, the relevant advice, the ergonomics, everything. I have been writing blog articles every month for more than a year and a half, and I loved writing with the otter. Review collected by and hosted on G2.com.

Before using Topic, my biggest hurdle to publishing was figuring out how to structure the article and finding the most important content to include. What I like best about Topic is that it pulls all of that information into one place, saving me a massive amount of brainpower and time, which I can now spend elsewhere. Highly recommend the tool for anyone pursuing content and SEO as a growth channel. Review collected by and hosted on G2.com.

I use the “conversational keywords” search the most! Additionally, I love our customer success manager. We meet with her bi-weekly and she helps us solve any issues as well as keeping us updated with all the new BrightEdge updates. Plus I just like her personally. She’s a great asset to BrightEdge and represents our connection to BrightEdge in the best way. Review collected by and hosted on G2.com.

I love how Clearscope automates many aspects of writing good SEO content. It also brings some gamification into the game - I love writing and trying to get as high grade as possible, while still keeping good readability and quality in the content itself! Review collected by and hosted on G2.com.

I've found Conductor to be one of the best SEO platforms I've ever used in my career. It powers my team's day-to-day SEO tasks, helps us with our audits, and our new business process. The Research section of the platform provides a brilliant view into any domain or page to explore rankings, top pages, and AI overview visibility. It's simple to use, and helps us do a quick temperature check on organic performance. I also appreciate the robust pages dashboard to track performance wit Search Console and GA4, and track progress with keyword rankings via keyword groups. Additionally, my view is that Conductor is dominating the AI innovation race in the organic search space, with relentless updates, new features, and products that add more value to the platform. The AI Citation tracking is incredibly impressive, to see how certain prompts and topics for our clients are appearing within different AI platforms. Conductor is miles ahead on this front. The creator dashboard is a standout as well - our team can create detailed AI-generated outlines based on specific prompts, and then fine-tune those outputs to align with brand guidelines - it makes for highly detailed results that are a step above what I've seen with other platforms. My team also raved about the in-depth onboarding process, and how easy it was to get up and running with our client projects. Conductor is our north star for our SEO work, and that's going to remain the case for the foreseeable future, especially a future with an ever-shifting AI landscape. Conductor is the top platform for search, and the one we are confident will effectively win the day, regardless of what kind of AI-centric future unfolds. Review collected by and hosted on G2.com.

I’ve used Mangools for years across keyword research, rank tracking and quick SERP/competitor checks. The suite with KW Finder, Serp Watcher etc. covers 90% of my day-to-day SEO needs without the bloat. The UI is fast, intuitive, and ideal for agencies and SMBs that want reliable insights without enterprise complexity.

Support was exceptionally helpful and responsive: Maria proactively accommodated my situation with a fair solution within the same day, which made it easy to me to work. This kind of empathy and speed is rare in SaaS and deserves credit.

If you want an SEO toolset that’s focused, affordable, and backed by human support, Mangools is an easy recommendation. Review collected by and hosted on G2.com.

Content briefs can be so time-consuming, but they're imperative for your writers. SEOwind gives me an easy platform for researching competitive keywords and topics, then seamlessly building out a brief that guides my writers to the best possible articles. Even writers who aren't trained in SEO now have a map for their first draft, which makes it easier than starting from scratch. I also have less need to edit for SEO because we did the work up front. The dashboard lets you look back on previous content briefs so you can build on existing research. Review collected by and hosted on G2.com.

I’ve been using Nightwatch for almost two years and I highly recommend their software for any agency or webmaster that needs to see how their website(s) are performing. They have so many features and their software is so powerful that I cannot cover all of it here.

Most important to me-

1- Keyword search ranking – which includes position, search volume and CPC cost.

2- Competition reports – my clients like to see their rankings vs. their competitors

3- GA4 analytics - everything you need to see website hits for Organic Search, Paid Search, Direct, Social, and Referrals.

4- Site Audits – I did an audit on a client that has 100 pages on his website. It only took 55 seconds and it produced the following information for each page:

A – Indexable

B – Metas – you can hover over the result to read the whole description

C – H1 headings (info if there is more than one H1)

D – Load time for each page

E – The ability to toggle between the report and the pages reviewed.

5 - The Deep Audit report provides suggested keywords including search volume, search difficulty, high/low CPC range and a competition index for each suggested Keyword.

6 - How to videos - Including a full site demo that only takes 10 minutes to watch.

Bottom line – this software is amazing. I highly recommend it.

Wayne Review collected by and hosted on G2.com.

RankIQ is the best SEO site hands down! Their keyword library is massive and relevant. The filters help narrow my search so I can quickly build my keyword library with little effort or time on my part. The reports that I run are extremely helpful in helping me write accurate and effective content. I love the optimizer that lets me input my writing and adjust as needed to make sure I have all the keywords in my content. It helps me create great content in less time because of it's helpful word count and grade that show me how I rank compared to other blog posts on the same topic. I use RankIQ for every single blog post that I write because I trust their research and knowledge. The title generator helps me craft the best title to gain more traffic to my post. Plus, by being a RankIQ member, I can be part of the RankIQ Facebook Group, which is an invaluable wealth of knowledge for new bloggers and professional bloggers alike. The staff at RankIQ are super helpful and get back to me right away when I have a question. I can't imagine writing blog content without RankIQ. I highly recommend that every blogger or online small business owner sign up for RankIQ. Our blog saw an immediate boost in impressions and we couldn't be happier! Review collected by and hosted on G2.com.

Jet Octopus is a real gem for those working on SEO optimization of large websites. It's like a "Swiss Army knife" that provides deep insights into how search engine bots interact with your site. Our team uses this tool on a regular basis, and it has become our go-to solution. One of its key advantages is that running crawls doesn’t put a load on your hardware. The range of features is simply incredible, and the functionality is constantly being updated. As for integration, everything is quite simple; the main thing is to explain everything properly to the developers. I also want to highlight the support team, which responds quickly to requests and helps resolve issues efficiently. Review collected by and hosted on G2.com.