Search Software

Pricing can be a bit steep, especially for smaller teams or businesses that may not use every feature. It would be nice to have more flexible pricing based on actual usage. Review collected by and hosted on G2.com.

Before using Semrush, we struggled with keeping our business listings consistent across different platforms and tracking our local SEO performance in one place. A lot of the work was manual, updating directories one by one, double-checking information, and not always knowing where we stood against competitors.

Since implementing Semrush, we’re able to manage listings, track keyword rankings, and monitor visibility all in one platform. This has streamlined a lot of our processes and made it much easier to identify issues and opportunities quickly.

As a result, we’ve saved several hours each week on manual updates, reduced inconsistencies across listings, and improved our local search visibility by staying more proactive with updates and optimization. Review collected by and hosted on G2.com.

The key phrase limit

Only one competitor tracking is allowed Review collected by and hosted on G2.com.

They are solving the mystery of SEO for busy business owners. Automation is very important when you're a small business, and Wincher helps automate optimization. Review collected by and hosted on G2.com.

I don't like having to resize photos for posts that I am sharing to Insta and FB. I wish it was automatic.

The calls can get sales-y. We do not want more products than we have had. Review collected by and hosted on G2.com.

I like that all my social media posts can be done in one dashboard. I also really like that I can add a widget for live chat, and a widget for our good reviews to automatically integrate onto my websites.

I am most impressed with how easy it is to send review requests to our residents. The templates are easy to use and straightforward. I LOVE that if someone is having a bad experience they can give us private feedback so we can rectify the solution.

New: I love the widget that gets our 4 and 5-star reviews on our website. It makes a difference when people see those! Review collected by and hosted on G2.com.

The UI is clean overall, but some sections could be organized more intuitively to make navigation and feature discovery faster. Review collected by and hosted on G2.com.

ClickRank helps simplify SEO by bringing ranking insights, optimization suggestions, and performance tracking into one place, which saves time and makes it easier to improve search visibility without manually analyzing large amounts of data.” Review collected by and hosted on G2.com.

Conductor is retiring the Keyword report, and the AI Search widgets are glitchy when added to Workspace reports. This is something their product team should QA more often and stay on top of, because it affects reporting and the users' ability to export this data. Review collected by and hosted on G2.com.

Conductor gives me clear visibility into AI search metric data that my clients’ organizations otherwise don’t have. It also has a strong community of ambassadors that share knowledge on tactics and better practices in the SEO community. Review collected by and hosted on G2.com.

I'm still pretty early into using Adaptify SEO, so it's hard to pinpoint a lot of dislikes. However, I think the content tool could be improved by offering more flexibility around the images it picks for writing articles. Also, there seems to be quite a bit of authentication needed from the client end when connecting your email for PR backlink outreach. Review collected by and hosted on G2.com.

Adaptify SEO helps me provide reliable and affordable SEO services, particularly for small businesses. It streamlines our process and delivers better results. The ability to track clicks and impressions is vital for assessing SEO activity and improving client outcomes. Review collected by and hosted on G2.com.

Certain features have usage limits depending on the subscription plan, which can be restrictive when working on multiple large-scale SEO projects. Still, the overall functionality and pricing balance this out well. Review collected by and hosted on G2.com.

SE Ranking helps me solve key SEO and digital marketing challenges by centralizing essential tools in one platform — from accurate keyword tracking and competitive analysis to site auditing and backlink monitoring. It saves me time by providing actionable insights without having to switch between multiple tools, and the reporting features make it easy to communicate results to clients or stakeholders. As a result, I can make data-driven decisions faster, improve website visibility more effectively, and ultimately grow organic traffic with more confidence. Review collected by and hosted on G2.com.

I haven't had a bad experience with Milestone. Review collected by and hosted on G2.com.

When refreshing websites or transferring websites from one vendor to another, Milestone is there with data and tools to help guide. Review collected by and hosted on G2.com.

The only real downside to Rankability is that you can't see how much each automation will cost, in credits, prior to performing the action. There is a reference document somewhere, but it would be much easier to see it in all the locations where one of these automations could be triggered. Overall, it's not a big deal - just something that could be improved in the future. :) Review collected by and hosted on G2.com.

It helps me with an overview of how my SEO clients are performing on various AI platforms! Review collected by and hosted on G2.com.

It took a few sessions to get comfortable with all the features. There's more depth to the platform than we initially realized, but the concierge team walked us through it. Review collected by and hosted on G2.com.

The two tasks that always fell to the bottom of the list, linking and metadata, are now the fastest parts of our workflow. Our newer pages are getting indexed and ranking faster, which we attribute partly to having proper metadata and contextual links in place at publish. Review collected by and hosted on G2.com.

there graphics are a little big, and when i decrease the screen display then the graphics do get a lil weird and irregular. Review collected by and hosted on G2.com.

RightChoice is helping my business actually track my business listing performance and review management. With such a small team, it did get difficult, but now it's quite easy. Review collected by and hosted on G2.com.

There is actually nothing significant to criticize. If you want to delve very deeply into competitor analysis, specialized (and significantly more expensive) tools sometimes offer even more data. However, for daily optimization and the technical health of our own site, SiteGuru is absolutely top-notch and offers an excellent price-performance ratio. Review collected by and hosted on G2.com.

The main problem before SiteGuru was the lack of clarity: You know that SEO is important, but you don't know where to start. SiteGuru scans our website and creates a comprehensible audit that immediately highlights technical errors (such as broken links or missing meta tags). I benefit from not having to be an SEO expert to achieve professional results. The tool saves me hours of manual analysis and gives me the confidence that our site is running technically flawlessly. Review collected by and hosted on G2.com.

Absolutely nothing! There is nothing I didn't like! Review collected by and hosted on G2.com.

It prevents me from forgetting points, because writing an optimized blog post requires several parameters not to be overlooked. If it were just a matter of writing, it would be simple haha. The fact that it's step by step allows you not to scatter, not to skip important keywords, to evaluate yourself, and above all, it has allowed me to save time. Normally, I take an average of 3 hours to write a complete article. Here, I took about 2 hours. I had the associated research in the same place, the most frequently asked questions, I didn't have 50 tabs open. Review collected by and hosted on G2.com.

Topic has been immensely helpful in article research and outline creation. It will be great to see them add functionality for readability and SEO that some other services offer. Review collected by and hosted on G2.com.

We were looking for a tool to help us create high-quality educational content when we were recommended Topic by a fellow YC company. After using the tool for a month, I've found that the tool lives up to its promise: Taking the guesswork out of creating content outlines. Review collected by and hosted on G2.com.

Some advanced features require time to fully understand, especially for users without technical background. A few settings could benefit from clearer in-context explanations. That said, this is also what makes the tool powerful rather than simplistic. Review collected by and hosted on G2.com.

AIOSEO helps me ensure that every page I publish is technically clean, structurally coherent, and accessible to both users and search engines. It reduces SEO errors, improves content quality, and saves significant time during editorial review. For a humanitarian organization managing large volumes of educational and medical content, this directly supports visibility, credibility, and impact. Review collected by and hosted on G2.com.

- One or another translation into German is a bit shaky, but no problem with the operation – you understand what is meant

- When loading very large amounts of data, it may occasionally take a few seconds longer Review collected by and hosted on G2.com.

As the owner of a small print-on-demand printing company in Berlin (nur.Berlin – Hauptstadtshirts), I was looking for an SEO tool that provides real insights without wasting time. SEOcrawl combines data from Google Search Console and Analytics in a way that is faster and more understandable – just as described in the podcast Search Effect ("Analytics on Speed"). Review collected by and hosted on G2.com.

Their video tutorials are sometimes a little blurry Review collected by and hosted on G2.com.

Client keyword reporting Review collected by and hosted on G2.com.

If you're on the free plan, you miss out on the AI and keyword research tools that make the service better than others. I've tested out a few of the premium features, and while I appreciate the updates, they're not yet strong enough to justify the cost. Review collected by and hosted on G2.com.

Scaling my content strategy in a strategic way. I'm a one-person marketing team and rely on external resources to keep our marketing machine moving -- SEOwind helps me provide writers with clear direction, saving both of us time. Review collected by and hosted on G2.com.

Google Search Console can only export 1000 rows of data in coverage reports, which is limiting. The data export capability for keyword statistics is also very limited. When using BigQuery to back up this data, we can get more keyword data, but this requires creating separate reports. Additionally, the data pool only retains 16 months of data. Review collected by and hosted on G2.com.

I use Google Search Console to find out our website rankings for specific keywords and analyze Google crawling. It helps us see keyword rankings and volumes, assess visibility, and improve SEO, enhancing client reporting and content creation. Review collected by and hosted on G2.com.

It would be very helpful to get the KW Difficulty Score on bulk and not manually click one by one. Review collected by and hosted on G2.com.

Streamlined workflow (KW research → SERP reality check → tracking)

Clear UI, low learning curve, actionable metrics

Solid value for money; perfect for lean teams Review collected by and hosted on G2.com.