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Topic Reviews & Product Details

Topic helps content teams drive more organic traffic and save time researching. Our product analyzes real-time search data to deliver helpful recommendations. Writers use Topic to discover exactly what their audience wants to read. The end result is better content and more traffic.

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Topic

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Topic Community

Product Description

Topic is an AI-based content optimization tool that helps you write high-quality content for search. For any given topic, we analyze top-performing content and make recommendations on word count, relevant sub-topics to cover and questions to answer.

Overview by

Ryo Chiba

Pricing

Pricing provided by Topic.

100 Content Briefs / mo

$500

5 Content Briefs / mo

$50

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Topic Media

Topic Demo - Create content briefs in half the time

We analyze the top 30 results in Google and show you exactly what you need to cover in your article. An interactive Outline Builder allows you to curate the research document into an outline that can be used by writers.

Topic Demo - Discover how others are explaining the topic

Quickly build an outline from the current top results. Spend less time figuring out how to cover the fundamentals and more time adding a unique perspective.

Topic Demo - Learn what your audience wants to learn about

We generate a highly curated list of topics to cover and cluster them into semantic groups. This allows you to maximize the value your article provides to the reader.

The Content Grader allows you to find and fill any gaps in your content, increasing the potential for your content to rank.

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Brian M.

Co-founder

Small-Business (50 or fewer emp.)

7/19/2021

"Takes the guesswork out of creating content"

5/5

What do you like best about Topic?

Before using Topic, my biggest hurdle to publishing was figuring out how to structure the article and finding the most important content to include. What I like best about Topic is that it pulls all of that information into one place, saving me a massive amount of brainpower and time, which I can now spend elsewhere. Highly recommend the tool for anyone pursuing content and SEO as a growth channel. Review collected by and hosted on G2.com.

What do you dislike about Topic?

Topic has been immensely helpful in article research and outline creation. It will be great to see them add functionality for readability and SEO that some other services offer. Review collected by and hosted on G2.com.

Jesse B.

Marketing Consultant

Small-Business (50 or fewer emp.)

6/15/2021

"Saves Time, Validates Value For Clients"

5/5

What do you like best about Topic?

As a consultant who helps companies with their search presence, I found the tool through a client who recommended it and another competitor. After vetting the two tools, I found that Topic had a superior product both from a features and usability standpoint. Since then, I've optimized a number of drafts using the tool and found that it's saved me time and gives me clear, measurable ways to improve the work I do for my clients. I mainly use the Content Grader to optimize drafts to make sure we didn't miss something obvious compared to the competition. Review collected by and hosted on G2.com.

What do you dislike about Topic?

It would be great if the content draft connected to analytics after a given piece of content is published, however that currently is not a feature offered by Topic (or any of the competitors as far as I know). I've given this feedback to the Topic team and they are considering adding it into the product roadmap, so that's encouraging. Review collected by and hosted on G2.com.

Recommendations to others considering Topic:

If you've used older generations of tools like SEMrush or SEOMoz, this is not 'yet another' one of those. Try the one week trial to get your hands dirty in the tool and you'll see the difference. I still subscribe to SEMrush for keyword research, but Topic is now my #1 SEO weapon. Review collected by and hosted on G2.com.

What problems is Topic solving and how is that benefiting you?

I need to provide data-driven direction for content aimed at SEO performance, and Topic has become an indispensable tool on this front. Going from idea to finished blog post has never been faster. Review collected by and hosted on G2.com.

Zane J.

SEO Specialist

Small-Business (50 or fewer emp.)

6/15/2021

"Gives me confidence in our content"

5/5

What do you like best about Topic?

Our company specializes in a competitive niche industry (postcard marketing), and before Topic, we found it especially hard to rank on search. It was a painstakingly long process to gather content ideas and keyword research for our writers.

I was assigned to streamline this process and eventually came to Topic after asking around in some startup forums. Our content research time has dropped significantly. Probably between 45%-50%. After about three months of using Topic, we started to see results. We are now ranked #3 for one of our main keywords "postcard marketing guide" and have seen steady increases with overall high-intent traffic! Review collected by and hosted on G2.com.

What do you dislike about Topic?

I used to wish Topic had an AI writing tool as I've started to see other platforms offer it, but just recently I saw they have "Topic Copilot" in beta. Excited to test it out! Review collected by and hosted on G2.com.

What problems is Topic solving and how is that benefiting you?

The process between our company and 3rd party writers has been completely optimized. We can create templates, headings, and find keywords in about half the time it used to take us. The writers can see that and after they are finished, I'm able to review their work with Topic's "rating" tools which help me locate more areas for SEO improvement.

This has raised our content quality across the board and we've seen that reflected in our search rankings. Review collected by and hosted on G2.com.

Sean C.

Owner

Small-Business (50 or fewer emp.)

5/17/2021

"Topic is an excellent content planning tool"

5/5

What do you like best about Topic?

I like that Topic pulls all of the competitor information into one place in their content brief creator so that it is easy for me to review when creating content templates/outlines. The content grader is another valuable tool within the platform that lets me analyze the content after it is written so that I can improve it to beat other ranking web pages. Review collected by and hosted on G2.com.

What do you dislike about Topic?

There is nothing to dislike! I have tried a few other tools such as MarketMuse and found that this one has the best functionality and UX for my content template needs. Review collected by and hosted on G2.com.

What problems is Topic solving and how is that benefiting you?

I use Topic for content planning and content template/outline creation. This platform/tool allows me to create outlines faster and with better topic coverage through detailed outlines for improved SEO writing. After writing the articles, I then upload the completed text into Topic to use their content grader to make sure that the text is optimized to include words and phrases that ranking competitors are using in their web pages. Review collected by and hosted on G2.com.

Justin M.

Digital Marketing Specialist

Small-Business (50 or fewer emp.)

6/17/2021

"One of the most helpful, beneficial and best time saving tools I've ever used!"

5/5

What do you like best about Topic?

In addition to the time savings, my other favorite thing about Topic is that it creates a clear process for creating quality content. Instead of starting from scratch and guessing what should be included, Topic tells us what's most important for our audience. Our Director of Marketing, Copywriter, and I have all found the tool easy to use and helpful. Review collected by and hosted on G2.com.

What do you dislike about Topic?

Honestly, there isn't something that comes to mind that I dislike about Topic. I have had nothing but extremely positive experiences with their platform. Review collected by and hosted on G2.com.

What problems is Topic solving and how is that benefiting you?

I was originally looking for a way to efficiently write blog articles for our clients when I found Topic. Our digital marketing agency works with contract writers and I've found that the quality can be hit or miss unless I give them a base of research they can work off of. The problem was, it took me 1-2 hours to do the research required to create a brief for our writer. With Topic, it takes just 30 minutes (at most). Review collected by and hosted on G2.com.

Benjamin L.

Founder and Chief Consultant

Small-Business (50 or fewer emp.)

4/8/2021

"Easy to use tool to level up your SEO writing"

5/5

What do you like best about Topic?

The topic finder helps identify topics to write about that have good traffic but are still easy to rank well for.

The editor will help you in an intuitive way to bump up your posts. Highlighting used keywords and showing the still unused keywords in a separate column is great tool.

The editor has basic formatting functionalities that make it easy to create content in topic and then paste it into your blog software without having to reformant everything. Review collected by and hosted on G2.com.

What do you dislike about Topic?

A Chrome or Squarespace plugin would be great, right now the only plugin is for wordpress. Also, more recommendations for original content could be a nice feature. Review collected by and hosted on G2.com.

Sharon M.

Independent Contractor

Small-Business (50 or fewer emp.)

3/3/2021

"Exceeding Standards in Intuitive Page Ranking for Search Engine Optimization"

5/5

What do you like best about Topic?

Discovering Topic felt more like finding the solution my company could not operate without furthering our mission, growth, and success. Topic offers real-time solutions and results to adjust immediately to exceed our clients' expectations and eliminate the chances for costly corrections. Review collected by and hosted on G2.com.

What do you dislike about Topic?

In many ways, there is always room for improvement anywhere in life and in business. But the unique capabilities offered by Topic leaves little to comment on any dislike. In truth--I love it! Review collected by and hosted on G2.com.

Recommendations to others considering Topic:

If you looking to streamline your content management and raise your company's page rank to reach further and faster, Topic is the intuitive solution that will exceed your expectations--outperforming their competitors. Review collected by and hosted on G2.com.

What problems is Topic solving and how is that benefiting you?

Topic's intuitive capabilities allow me to prioritize and operate efficiently working on multiple projects by creating content briefs to elevate for every client each time.

Topic's intuitive design dramatically reduces the time it takes to research and draft original content by as much as 75%, which improves our ability to deliver on client projects ahead of schedule. As we continue to scale our services and solutions, Topic has given us the ability to ensure our client's accurate and measurable results pre-publishing for real-time results within hours and days, rather than days and weeks. Review collected by and hosted on G2.com.

Stefan P.

Founder and Publisher

Small-Business (50 or fewer emp.)

2/16/2021

"Helpful for longform SEO content"

4.5/5

What do you like best about Topic?

Topic was incredibly helpful in outlining longform SEO content. I often found with longform articles (>2k words), things would get fluffy even if I was deeply knowledgable about the content. Topic helped me pick up on those additional things that I would have missed if working just from my own experience (or may have skimmed over if doing SEO outline research manually). Review collected by and hosted on G2.com.

What do you dislike about Topic?

The drag and drop functionality can be a bit clunky at times, which makes the outlining process take a bit longer than I'd like. However, thinking big picture here: it brings the outlining research process from about 25 min to 5 min. So while I'd love it to be 3 (and it would be if the drag and drop wasn't as clunky), it's still a net win. Review collected by and hosted on G2.com.

Recommendations to others considering Topic:

I recommend Topic for folks doing longform SEO content. When blogs are too short, hitting a good score could result in a lot of keyword stuffing. Review collected by and hosted on G2.com.

What problems is Topic solving and how is that benefiting you?

Mostly, outlining longform SEO content. Beyond that, it's been helpful in checking the occasional new brand content but I find it most helpful for >2k word count blogs Review collected by and hosted on G2.com.

Danielle U.

Director of Growth Marketing

Small-Business (50 or fewer emp.)

6/28/2021

"Streamlined valuable content development"

5/5

What do you like best about Topic?

Topic streamlines all of the research I would typically want to do in creating new content. I'm a marketing team of one, so I need to be really efficient in how I use my time. I rely on Topic to ensure that we're creating valuable content that will perform from the very first outline. Review collected by and hosted on G2.com.

What do you dislike about Topic?

Sometimes adding headlines and indenting or backing out the headers can be cumbersome. Review collected by and hosted on G2.com.

Andrew P.

Owner

Small-Business (50 or fewer emp.)

3/19/2021

"Powerful content marketing tool"

4.5/5

What do you like best about Topic?

What I like best are the research features. They make the process of creating an outline more efficient. Before I would have a bunch of tabs open during this phase. I still do, but there are fewer I have to open ;) I also like that I can share a link with my writers to give them access to the Content Research tool and Content Grader tool. The team does a great job of making product improvements and providing support. Review collected by and hosted on G2.com.

What do you dislike about Topic?

There is nothing in particular that I don't like. Review collected by and hosted on G2.com.