ZoomInfo Operations Features
Lead Intelligence (14)
Market Insights
16 reviewers of ZoomInfo Operations have provided feedback on this feature.
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Account-level Insights
This feature was mentioned in 17 ZoomInfo Operations reviews.
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Lead Analysis
As reported in 16 ZoomInfo Operations reviews.
Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Market Insights
This feature was mentioned in 47 ZoomInfo Operations reviews.
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Account-level Insights
This feature was mentioned in 47 ZoomInfo Operations reviews.
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Lead Analysis
Based on 43 ZoomInfo Operations reviews and verified by the G2 Product R&D team.
Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Market Insights
Based on 54 ZoomInfo Operations reviews and verified by the G2 Product R&D team.
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Account-level Insights
As reported in 56 ZoomInfo Operations reviews.
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Lead Analysis
Based on 56 ZoomInfo Operations reviews.
Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Lead Validation
Based on 41 ZoomInfo Operations reviews and verified by the G2 Product R&D team.
Product accurately cleans, deduplicates, and verifies lead data.
Lead Enrichment
Based on 40 ZoomInfo Operations reviews and verified by the G2 Product R&D team.
Product enriches existing lead data with missing information.
Lead Quality
Based on 38 ZoomInfo Operations reviews and verified by the G2 Product R&D team.
Product provides accurate, up-to-date contact information for leads, such as email address or phone number.
Lead Analysis
Based on 35 ZoomInfo Operations reviews and verified by the G2 Product R&D team.
Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Browser Extension
This feature was mentioned in 35 ZoomInfo Operations reviews.
Product offers a browser extension that validates or enriches lead information within the user’s browser.
Lead Management (9)
Segmentation
This feature was mentioned in 16 ZoomInfo Operations reviews.
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Predictive Scoring
This feature was mentioned in 16 ZoomInfo Operations reviews.
Automatically scores prospects based on behavior and engagement levels.
Account Identification
This feature was mentioned in 17 ZoomInfo Operations reviews.
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Segmentation
This feature was mentioned in 44 ZoomInfo Operations reviews.
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Predictive Scoring
46 reviewers of ZoomInfo Operations have provided feedback on this feature.
Automatically scores prospects based on behavior and engagement levels.
Account Identification
Based on 45 ZoomInfo Operations reviews.
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Segmentation
As reported in 62 ZoomInfo Operations reviews.
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Predictive Scoring
Based on 54 ZoomInfo Operations reviews.
Automatically scores prospects based on behavior and engagement levels.
Account Identification
This feature was mentioned in 59 ZoomInfo Operations reviews.
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Marketing Campaigns (16)
Omni-Channel Tracking
This feature was mentioned in 16 ZoomInfo Operations reviews.
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
Revenue Planning
16 reviewers of ZoomInfo Operations have provided feedback on this feature.
Helps allocate marketing budget based predicted amount of incoming revenue.
Media Attribution
16 reviewers of ZoomInfo Operations have provided feedback on this feature.
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
Opportunity Timeline
Based on 16 ZoomInfo Operations reviews.
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
Customization
Based on 17 ZoomInfo Operations reviews.
Allows for custom report types to match the goals of a company.
Journey Analytics
As reported in 17 ZoomInfo Operations reviews.
Provides tools to analyze every stage of the customer journey to customize an account-based funnel.
Omni-Channel Tracking
28 reviewers of ZoomInfo Operations have provided feedback on this feature.
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
Revenue Planning
Based on 28 ZoomInfo Operations reviews.
Helps allocate marketing budget based predicted amount of incoming revenue.
Media Attribution
This feature was mentioned in 27 ZoomInfo Operations reviews.
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
Opportunity Timeline
Based on 29 ZoomInfo Operations reviews.
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
Customization
This feature was mentioned in 30 ZoomInfo Operations reviews.
Allows for custom report types to match the goals of a company.
Omni-Channel Tracking
Based on 55 ZoomInfo Operations reviews.
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
Revenue Planning
Based on 55 ZoomInfo Operations reviews.
Helps allocate marketing budget based predicted amount of incoming revenue.
Media Attribution
55 reviewers of ZoomInfo Operations have provided feedback on this feature.
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
Opportunity Timeline
As reported in 51 ZoomInfo Operations reviews.
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
Customization
54 reviewers of ZoomInfo Operations have provided feedback on this feature.
Allows for custom report types to match the goals of a company.
Campaign Execution (4)
Website Personalization
This feature was mentioned in 50 ZoomInfo Operations reviews.
Provides tools that dynamically serve content, messaging, and calls-to-action.
Prioritized Accounts
As reported in 54 ZoomInfo Operations reviews.
Helps determine which accounts have the highest/lowest opportunity to convert.
Trending Accounts
This feature was mentioned in 53 ZoomInfo Operations reviews.
Helps determine the direction of each individual account and how to engage through specific content.
Email Campaigns
As reported in 53 ZoomInfo Operations reviews.
Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels.
Attribution (3)
Lead Opportunity
Based on 28 ZoomInfo Operations reviews and verified by the G2 Product R&D team.
Aligns lead scores with predefined lead distribution criteria
Lead Assignment
Based on 38 ZoomInfo Operations reviews and verified by the G2 Product R&D team.
Matches and assigns leads to the correct sales representative
Pipeline Acceleration
Based on 28 ZoomInfo Operations reviews and verified by the G2 Product R&D team.
Determines which leads should be prioritized and then accelerates them up the pipeline
Discovery (3)
Lead Management
As reported in 27 ZoomInfo Operations reviews.
Integrates with lead capture and lead intelligence tools to discover leads
Scoring/Ranking
Based on 41 ZoomInfo Operations reviews and verified by the G2 Product R&D team.
Creates and assigns scoring system to rank the viability of leads
Lead Context
Based on 43 ZoomInfo Operations reviews and verified by the G2 Product R&D team.
Integrates with CRM or marketing automation tools to contextualize lead data
Management (7)
Conversion Viability
This feature was mentioned in 28 ZoomInfo Operations reviews.
Reports on and analyzes lead scores to determine the conversion rate of lead opportunities
Workflow
Based on 39 ZoomInfo Operations reviews and verified by the G2 Product R&D team.
Aligns lead scores and strategy with existing sales operations
Reporting
This feature was mentioned in 82 ZoomInfo Operations reviews.
Provide follow-up information after data cleanings through a visual dashboard or reports.
Automation
92 reviewers of ZoomInfo Operations have provided feedback on this feature.
Automatically run data identification, correction, and normalization on data sources.
Quality Audits
This feature was mentioned in 59 ZoomInfo Operations reviews.
Schedule automated audits to identify data anomalies over time based on set business rules.
Dashboard
As reported in 61 ZoomInfo Operations reviews.
Gives a view of the entire data quality management ecosystem.
Governance
Based on 58 ZoomInfo Operations reviews.
Allows user role-based access and actions to authorization for specific tasks.
Platform (2)
Data Synchronization
Based on 43 ZoomInfo Operations reviews and verified by the G2 Product R&D team.
Syncs lead data within the sales database for consistency and accuracy
Analysis
This feature was mentioned in 41 ZoomInfo Operations reviews.
Provides analysis on lead scores, funnel insights, and both open and closed opportunities
Functionality (5)
Identification
95 reviewers of ZoomInfo Operations have provided feedback on this feature.
Correctly identify inaccurate, incomplete, or duplicated data from a data source.
Correction
Based on 99 ZoomInfo Operations reviews.
Utilize deletion, modification, appending, merging, or other methods to correct bad data.
Normalization
As reported in 97 ZoomInfo Operations reviews.
Standardize data formatting for uniformity and easier data usage.
Preventative Cleaning
Based on 97 ZoomInfo Operations reviews.
Clean data as it enters the data source to prevent mixing bad data with cleaned data.
Data Matching
72 reviewers of ZoomInfo Operations have provided feedback on this feature.
Finds duplicates using the fuzzy logic technology or an advance search feature.
Data Availability (3)
Contact Data Availability
Based on 16 ZoomInfo Operations reviews.
Provides detailed contact-level buyer intent data
Account Data Availability
This feature was mentioned in 17 ZoomInfo Operations reviews.
Provides aggregated intent data for individual contacts to supply an account-level view of intent
Offline Data
Based on 16 ZoomInfo Operations reviews.
Ability to connect offline databases to collect information that can be matched to online devices
Platform Additional Functionality (5)
Integrations
Based on 15 ZoomInfo Operations reviews.
Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.)
Topic Customization
This feature was mentioned in 17 ZoomInfo Operations reviews.
Provides the ability to customize the relevant topics that are tracked
Natural Language Processing (NLP)
Provides natural language processing (NLP) to identify topics within content (i.e. number of people researching a topic from a business)
Alerts
As reported in 16 ZoomInfo Operations reviews.
Provides buyer intent alerts that can be delivered in a variety of formats (i.e. email, text message, etc.)
Real-time Intent
As reported in 17 ZoomInfo Operations reviews.
Ability to provide a dashboard showcasing intent that streams in real-time (as opposed to bulk deliveries)
Platform Basics (5)
Centralization
Brings together ABM audience creation, management, activation, and measurement all in one centralized platform.
Account Identification and Segmentation
Builds, defines, and segments targeted account audiences.
Lead-to-Account Matching
Matches leads to accounts for account-based marketing efforts.
Multichannel Engagement
Coordinates consistent and unified interactions across multiple channels, such as email, social media, website personalization, or direct mail.
Personalized Content and Messaging
Customizes tailored content and offerings that address specific interests or pain points for target accounts.
Platform Data (2)
Measurement
Measure the influence and performance of ABM programs for each targeted audience.
Revenue Analytics
Provides a complete view of how all ABM programs drive revenue.
Platform Additional Functionality (1)
Integrations
Ability to integrate with other martech software that helps account-based programs, including but not limited to CRM software, marketing automation software, buyer intent data tools, etc.
Matching (3)
Priority Matching
29 reviewers of ZoomInfo Operations have provided feedback on this feature.
Allows users to prioritize matches based on criteria such as region, account attributes, and other customer information.
Account Tiebreakers
Based on 27 ZoomInfo Operations reviews.
Provides tiebreaking features when leads match to multiple accounts.
Fuzzy Matching
This feature was mentioned in 35 ZoomInfo Operations reviews.
Provides matching logic features for special characters, acronyms, and other complex names.
Routing (4)
Match and Route
Based on 30 ZoomInfo Operations reviews.
Automatically routes matched leads directly to account owners.
Multi-Objects
This feature was mentioned in 29 ZoomInfo Operations reviews.
Allows users to build custom routing rules.
Territories
Based on 25 ZoomInfo Operations reviews.
Allows users to assign leads to selected territories and regions.
Working Hours
Based on 26 ZoomInfo Operations reviews.
Allows users to configure schedules so leads are routed only during working hours.
Platform Operations (8)
Service level Agreements
This feature was mentioned in 24 ZoomInfo Operations reviews.
Allows users to configure service level agreements so leads get matched and routed as fast as possible.
Audit Logs
This feature was mentioned in 25 ZoomInfo Operations reviews.
Provides features to audit any leads that were misrouted to incorrect accounts.
Duplicate Match
This feature was mentioned in 38 ZoomInfo Operations reviews.
Provides features to quickly audit leads and identify if there are duplicate leads in multiple accounts.
Capping
As reported in 25 ZoomInfo Operations reviews.
Limits the number of leads to assign to sales reps.
Analytics
As reported in 30 ZoomInfo Operations reviews.
Provides analytics for tracking and monitoring routing.
Integrations
Based on 35 ZoomInfo Operations reviews.
Provides integrations for CRMs and marketing automation platforms.
Alerts & Notifications
Sends an alert to salespeople when a lead is routed to them.
AI Lead Matching & Routing
Leverages AI to improve lead-to-account matching accuracy and reduce latency in routing leads.
Data Management (3)
Data Migration
10 reviewers of ZoomInfo Operations have provided feedback on this feature.
Provides movement of data from one location to another.
Managing Data
10 reviewers of ZoomInfo Operations have provided feedback on this feature.
Provides an overall strategy for data governance.
Secured Data Storage
This feature was mentioned in 10 ZoomInfo Operations reviews.
Aids in providing secured storage solutions for data extracted.
Data as a Service (2)
Self-Service Isights
Based on 10 ZoomInfo Operations reviews.
Provides specialization in data-driven insights by direct access to data analysts or end users.
DaaS Quality
Based on 10 ZoomInfo Operations reviews.
Provides data in structured and readable formats.
Architecture (2)
Data Fabric Creation
As reported in 10 ZoomInfo Operations reviews.
Aids in establishing a data fabric with a network of various tools to operationalize data.
DaaS Architecture
This feature was mentioned in 10 ZoomInfo Operations reviews.
Provides users with options of architecture such as centralized or decentralized.
Generative AI (2)
AI Text Generation
As reported in 38 ZoomInfo Operations reviews.
Allows users to generate text based on a text prompt.
AI Text Summarization
38 reviewers of ZoomInfo Operations have provided feedback on this feature.
Condenses long documents or text into a brief summary.
Data Availability - Marketing Account Intelligence (1)
Technographic Data Availability
Based on 22 ZoomInfo Operations reviews.
Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used
Data Accuracy - Marketing Account Intelligence (1)
Technographic Data Accuracy
21 reviewers of ZoomInfo Operations have provided feedback on this feature.
Is this technographic data accurate and up to date?
Agentic AI - Lead Intelligence (1)
Cross-system Integration
Based on 12 ZoomInfo Operations reviews.
Works across multiple software systems or databases
Agentic AI - Lead Scoring (4)
Autonomous Task Execution
As reported in 17 ZoomInfo Operations reviews.
Capability to perform complex tasks without constant human input
Cross-system Integration
As reported in 17 ZoomInfo Operations reviews.
Works across multiple software systems or databases
Adaptive Learning
As reported in 17 ZoomInfo Operations reviews.
Improves performance based on feedback and experience
Decision Making
16 reviewers of ZoomInfo Operations have provided feedback on this feature.
Makes informed choices based on available data and objectives
Agentic AI - Account Data Management (5)
Autonomous Task Execution
Based on 24 ZoomInfo Operations reviews.
Capability to perform complex tasks without constant human input
Cross-system Integration
Based on 24 ZoomInfo Operations reviews.
Works across multiple software systems or databases
Adaptive Learning
This feature was mentioned in 24 ZoomInfo Operations reviews.
Improves performance based on feedback and experience
Proactive Assistance
As reported in 24 ZoomInfo Operations reviews.
Anticipates needs and offers suggestions without prompting
Decision Making
This feature was mentioned in 22 ZoomInfo Operations reviews.
Makes informed choices based on available data and objectives
Agentic AI - Marketing Account Intelligence (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - Account-Based Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Account-Based Orchestration Platforms (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Artificial Intelligence (2)
AI-Powered Data Analysis
Monitors and analyzes a large amount of data points, such as buyer intent and engagement signals to help identify priority accounts or leads.
AI Personalization
Uses AI to automatically generate personalized emails, content, or messaging based on account intelligence and signals.





