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Braze
Braze
(1,419)
4.5 out of 5
Braze
By Braze
Optimized for quick response
Zeta Marketing Platform
Zeta Marketing Platform
(78)
4.1 out of 5
Zeta Marketing Platform
By Zeta Global
Get a quote
Optimized for quick response
At a Glance
Braze
Braze
Star Rating
(1,419)4.5 out of 5
Market Segments
Mid-Market (56.9% of reviews)
Information
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Braze
Zeta Marketing Platform
Zeta Marketing Platform
Star Rating
(78)4.1 out of 5
Market Segments
Mid-Market (46.6% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Zeta Marketing Platform
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Zeta Marketing Platform excels in Customer Profiles with a score of 9.3, indicating a robust ability to create detailed customer insights, while Braze scores 8.5 in this area, suggesting it may not offer the same depth of profiling capabilities.
  • Reviewers mention that Braze outperforms Zeta in Ease of Use with a score of 8.4 compared to Zeta's 7.2, highlighting that users find Braze's interface more intuitive and user-friendly, which can significantly impact daily operations.
  • G2 users note that Zeta Marketing Platform has a strong feature for Triggered Emails, scoring 9.3, which is slightly higher than Braze's 9.1. This suggests that Zeta may provide more effective automation for email campaigns based on user behavior.
  • Users on G2 report that Braze shines in A/B Testing with a score of 8.7, while Zeta scores 7.3, indicating that Braze may offer more advanced testing features that can help optimize marketing strategies more effectively.
  • Reviewers mention that Zeta's Manage Email Deliverability feature scores 8.8, outperforming Braze's 8.4, suggesting that Zeta may provide better tools for ensuring emails reach their intended recipients, which is crucial for campaign success.
  • Users say that Braze's Quality of Support is rated at 8.5, compared to Zeta's 8.0, indicating that Braze may offer more responsive and helpful customer service, which can be a deciding factor for businesses needing reliable support.
Pricing
Entry-Level Pricing
Braze
No pricing available
Zeta Marketing Platform
No pricing available
Free Trial
Braze
Free Trial is available
Zeta Marketing Platform
No trial information available
Ratings
Meets Requirements
8.5
936
8.1
69
Ease of Use
8.3
1,143
7.6
69
Ease of Setup
7.5
631
7.6
56
Ease of Admin
8.5
347
7.6
38
Quality of Support
8.5
891
8.1
69
Has the product been a good partner in doing business?
8.9
355
8.1
39
Product Direction (% positive)
9.2
902
8.5
69
Features by Category
Marketing AutomationHide 47 FeaturesShow 47 Features
7.6
629
7.6
28
Email Marketing
8.8
561
8.5
25
|
Verified
8.8
533
8.5
25
8.4
537
8.7
25
8.3
448
8.1
24
|
Verified
Online Marketing
6.9
356
7.4
24
|
Verified
8.4
477
7.8
25
|
Verified
8.7
517
7.6
25
|
Verified
8.4
492
7.9
24
7.3
370
7.3
22
Lead Management
7.5
390
7.7
20
7.5
397
7.3
21
8.6
529
7.8
23
|
Verified
6.8
324
7.8
20
|
Verified
7.4
351
7.8
20
|
Verified
7.5
380
7.7
22
|
Verified
Feature Not Available
7.8
20
7.8
380
7.5
21
|
Verified
Campaign Management
Feature Not Available
7.8
19
Feature Not Available
6.8
16
Feature Not Available
7.5
19
Feature Not Available
6.9
18
Social
Feature Not Available
7.1
19
6.7
325
7.0
19
|
Verified
Feature Not Available
7.6
18
Feature Not Available
7.6
18
6.6
329
8.0
16
Reporting & Analytics
7.8
530
7.8
24
|
Verified
Feature Not Available
7.6
23
|
Verified
Feature Not Available
7.3
18
|
Verified
6.7
399
7.0
17
Feature Not Available
7.3
18
Platform
8.3
442
7.3
21
|
Verified
Feature Not Available
7.5
21
|
Verified
8.5
441
7.7
21
|
Verified
7.7
348
7.4
21
|
Verified
7.7
398
7.0
21
|
Verified
8.5
428
7.4
21
|
Verified
Feature Not Available
7.7
20
|
Verified
Agentic AI - Marketing Automation
6.4
38
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.8
447
7.1
22
|
Verified
8.1
430
7.6
22
|
Verified
7.9
391
6.9
21
|
Verified
Display AdvertisingHide 34 FeaturesShow 34 Features
Not enough data
8.5
25
Channel Functionality
Not enough data
8.7
19
Platform Interoperability
Not enough data
8.6
7
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
7.9
22
Not enough data
8.2
22
Not enough data
8.6
21
Not enough data
8.0
17
Not enough data
7.7
17
Not enough data
8.3
20
Not enough data
8.2
18
Not enough data
8.3
19
Not enough data
7.8
20
Not enough data
7.8
17
Not enough data
8.6
19
Not enough data
8.0
16
Not enough data
8.3
15
Targeting
Not enough data
9.0
21
Not enough data
8.7
21
Not enough data
9.0
20
Not enough data
8.4
20
Platform
Not enough data
7.5
18
Not enough data
8.0
20
Not enough data
8.4
19
Not enough data
8.0
19
Not enough data
8.3
17
Not enough data
8.2
18
Not enough data
8.5
18
Not enough data
8.3
15
Not enough data
7.7
19
Data Management Platform (DMP)Hide 21 FeaturesShow 21 Features
Not enough data
Not enough data
Data Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Location-Based MarketingHide 11 FeaturesShow 11 Features
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Push NotificationHide 14 FeaturesShow 14 Features
8.1
529
Not enough data
Campaigns
8.6
445
Not enough data
9.0
483
Not enough data
8.6
441
Not enough data
8.8
490
Not enough data
8.9
467
Not enough data
Analytics
8.2
487
Not enough data
7.7
450
Not enough data
Optimization
8.7
471
Not enough data
8.8
479
Not enough data
8.3
391
Not enough data
8.1
390
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Personalization EnginesHide 16 FeaturesShow 16 Features
7.7
222
8.3
6
Segmentation
8.7
209
8.3
6
8.5
197
8.6
6
Targeting
8.6
191
8.3
6
8.5
176
8.3
6
Triggered Content
7.7
116
7.8
6
9.1
198
8.6
6
9.1
194
8.6
6
Personalized Content
7.4
116
8.3
6
7.1
110
8.1
6
7.0
107
8.1
6
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.2
9
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Email Template BuilderHide 15 FeaturesShow 15 Features
7.2
141
Not enough data
Templates
7.8
128
Not enough data
Feature Not Available
Not enough data
7.4
123
Not enough data
7.9
128
Not enough data
Edit
7.0
123
Not enough data
8.3
125
Not enough data
7.9
124
Not enough data
Logistics
7.2
126
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
SMS MarketingHide 20 FeaturesShow 20 Features
7.7
76
Not enough data
Text Messaging
8.6
66
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
Not enough data
7.1
22
Data Sourcing
Not enough data
7.5
22
|
Verified
Not enough data
7.4
22
|
Verified
Not enough data
7.1
21
|
Verified
Not enough data
7.0
22
|
Verified
Intelligence
Not enough data
7.1
20
Not enough data
7.0
20
|
Verified
Not enough data
6.5
20
|
Verified
Customer Journey MappingHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
7.4
112
Not enough data
Platform Basics
8.3
109
Not enough data
8.5
105
Not enough data
Platform Data
7.7
107
Not enough data
7.4
103
Not enough data
7.6
106
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Mobile AdvertisingHide 37 FeaturesShow 37 Features
Not enough data
8.3
25
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
8.6
12
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
7.9
22
Not enough data
8.2
22
Not enough data
8.6
21
Not enough data
8.0
17
Not enough data
7.7
17
Not enough data
8.3
20
Not enough data
8.2
18
Not enough data
8.3
19
Not enough data
7.8
20
Not enough data
7.8
17
Not enough data
8.6
19
Not enough data
8.0
16
Not enough data
8.3
15
Targeting
Not enough data
9.0
21
Not enough data
8.7
21
Not enough data
9.0
20
Not enough data
8.4
20
Mobile
Not enough data
8.0
11
Not enough data
8.0
16
Not enough data
8.3
15
Platform
Not enough data
7.5
18
Not enough data
8.0
20
Not enough data
8.4
19
Not enough data
8.0
19
Not enough data
8.3
17
Not enough data
8.2
18
Not enough data
8.5
18
Not enough data
8.3
15
Not enough data
7.7
19
Video AdvertisingHide 34 FeaturesShow 34 Features
Not enough data
8.2
25
Platform Interoperability
Not enough data
8.0
5
Video Functionality
Not enough data
7.9
13
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
7.9
22
Not enough data
8.2
22
Not enough data
8.6
21
Not enough data
8.0
17
Not enough data
7.7
17
Not enough data
8.3
20
Not enough data
8.2
18
Not enough data
8.3
19
Not enough data
7.8
20
Not enough data
7.8
17
Not enough data
8.6
19
Not enough data
8.0
16
Not enough data
8.3
15
Targeting
Not enough data
9.0
21
Not enough data
8.7
21
Not enough data
9.0
20
Not enough data
8.4
20
Platform
Not enough data
7.5
18
Not enough data
8.0
20
Not enough data
8.4
19
Not enough data
8.0
19
Not enough data
8.3
17
Not enough data
8.2
18
Not enough data
8.5
18
Not enough data
8.3
15
Not enough data
7.7
19
Demand Side Platform (DSP)Hide 36 FeaturesShow 36 Features
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
7.9
22
Not enough data
8.2
22
Not enough data
8.6
21
Not enough data
8.0
17
Not enough data
7.7
17
Not enough data
8.3
20
Not enough data
8.2
18
Not enough data
8.3
19
Not enough data
7.8
20
Not enough data
7.8
17
Not enough data
8.6
19
Not enough data
8.0
16
Not enough data
8.3
15
Targeting
Not enough data
9.0
21
Not enough data
8.7
21
Not enough data
9.0
20
Not enough data
8.4
20
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
7.5
18
Not enough data
8.0
20
Not enough data
8.4
19
Not enough data
8.0
19
Not enough data
8.3
17
Not enough data
8.2
18
Not enough data
8.5
18
Not enough data
8.3
15
Not enough data
7.7
19
WhatsApp MarketingHide 10 FeaturesShow 10 Features
8.5
15
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
PersonalizationHide 6 FeaturesShow 6 Features
6.3
32
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Cross-Channel AdvertisingHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
RCS Business MessagingHide 15 FeaturesShow 15 Features
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Mobile MarketingHide 20 FeaturesShow 20 Features
7.4
508
Not enough data
Analysis
7.5
384
Not enough data
7.7
470
|
Verified
Not enough data
7.0
342
|
Verified
Not enough data
6.9
368
|
Verified
Not enough data
Campaigns
7.5
329
|
Verified
Not enough data
9.0
457
|
Verified
Not enough data
7.6
311
Not enough data
6.6
232
Not enough data
8.9
434
|
Verified
Not enough data
8.7
451
|
Verified
Not enough data
Engagement
7.4
267
Not enough data
Platform
8.3
391
Not enough data
8.2
363
|
Verified
Not enough data
7.9
320
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.5
40
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
40
Not enough data
Marketing AnalyticsHide 15 FeaturesShow 15 Features
Not enough data
8.1
17
Marketing Operations
Not enough data
8.6
15
Not enough data
8.2
15
Not enough data
8.0
15
Not enough data
8.8
16
Not enough data
7.9
15
Not enough data
8.1
15
Campaign Activity
Not enough data
9.0
17
Not enough data
8.6
17
Not enough data
8.4
16
Not enough data
8.9
15
Not enough data
8.4
15
Not enough data
7.7
15
Agentic AI - Marketing Analytics
Not enough data
6.7
7
Not enough data
6.9
7
Not enough data
6.9
7
Categories
Categories
Shared Categories
Braze
Braze
Zeta Marketing Platform
Zeta Marketing Platform
Unique Categories
Braze
Zeta Marketing Platform
Reviews
Reviewers' Company Size
Braze
Braze
Small-Business(50 or fewer emp.)
17.4%
Mid-Market(51-1000 emp.)
56.9%
Enterprise(> 1000 emp.)
25.8%
Zeta Marketing Platform
Zeta Marketing Platform
Small-Business(50 or fewer emp.)
20.5%
Mid-Market(51-1000 emp.)
46.6%
Enterprise(> 1000 emp.)
32.9%
Reviewers' Industry
Braze
Braze
Financial Services
11.9%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.4%
Food & Beverages
5.8%
Other
62.2%
Zeta Marketing Platform
Zeta Marketing Platform
Marketing and Advertising
43.8%
Retail
9.6%
Consumer Goods
5.5%
Automotive
5.5%
Luxury Goods & Jewelry
2.7%
Other
32.9%
Alternatives
Braze
Braze Alternatives
Iterable
Iterable
Add Iterable
MoEngage
MoEngage
Add MoEngage
Insider One
Insider One
Add Insider One
Klaviyo
Klaviyo
Add Klaviyo
Zeta Marketing Platform
Zeta Marketing Platform Alternatives
HubSpot Marketing Hub
HubSpot Marketing Hub
Add HubSpot Marketing Hub
Adobe Campaign
Adobe Campaign
Add Adobe Campaign
Iterable
Iterable
Add Iterable
Bloomreach
Bloomreach
Add Bloomreach
Discussions
Braze
Braze Discussions
What is Braze used for?
4 Comments
Nikola R.
NR
Marketing automation across various channels Read more
Monty the Mongoose crying
Braze has no more discussions with answers
See all discussions
Zeta Marketing Platform
Zeta Marketing Platform Discussions
Monty the Mongoose crying
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See all discussions
Ask Braze a QuestionContact Braze
Ask Zeta Marketing Platform a QuestionContact Zeta Marketing Platform

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