Whale Pricing Overview

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Free Trial

Team

$99.00

10 User Per Month

For small teams who want to create, manage and share documentation effortlessly

Scale

$299.00

25 User Per Month

For growing companies looking to automate and scale employee onboarding and training

Enterprise

Per Year

Request Demo

For larger organizations looking for ultimate control and flexibility

Whale has the following plans:
Team: For small teams who want to create, manage and share documentation effortlessly
Scale: For growing teams looking to onboard and train their teams quickly and efficiently.
Enterprise: For larger organizations looking for ultimate control and flexibility.

Whale has 3 pricing editions. A free trial of Whale is also available. Look at different pricing editions below and see what edition and features meet your budget and needs.

Pricing information for Whale is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Whale must be conducted with the seller.

Completely free to get started. Paid plans can be monthly or annual.

Pricing information was last updated on December 08, 2025

Whale Pricing FAQs

Generated using AI

Based on G2 reviewer demographics and Whale's pricing structure, the Team plan at $99.00 per month is best suited for small businesses seeking straightforward SOP documentation and knowledge centralization. G2 reviewers from small businesses across industries like marketing, IT services, financial services, and consulting consistently praise Whale's ease of use at this level. The Scale plan at $299.00 per month suits growing mid-market companies in industries like manufacturing, medical practice, and accounting that need structured onboarding and training flows. Whale's Enterprise tier is ideal for larger organizations requiring HRIS integrations, advanced access controls, and API connectivity, as reflected by enterprise-segment G2 reviewers in HR and leisure industries.

Whale does not offer a permanent free tier but does provide a free trial for evaluation. According to G2's pricing data for Whale, the entry-level Team plan at $99.00 per month covers core documentation needs including unlimited documentation, a step recorder, screen recorder, PDF export, video-to-SOP conversion, and checklists. Whale's Scale plan at $299.00 per month adds training flows, AI quizzes, user roles, badges, and an org chart, enabling structured employee onboarding. Whale's Enterprise tier, priced via custom quote, unlocks HRIS integrations, SCIM, API access, unlimited workspaces, and migration services. G2 reviewers note that advanced training and AI quiz features are key motivators for upgrading beyond the Team tier.

G2 reviewers overwhelmingly rate Whale highly, with the vast majority awarding 5 out of 5 stars, signaling strong perceived value. G2 users frequently highlight time savings in SOP creation, streamlined onboarding, and centralized knowledge management as core benefits that justify Whale's pricing. Several small business reviewers specifically call out Whale's pricing as reasonable and not too high, while a few reviewers in consulting and management noted pricing sits on the higher end compared to competitors. One reviewer mentioned wishing all features came with the free package. Overall, G2 reviews of Whale indicate that the efficiency gains, responsive customer support, and breadth of features make it a worthwhile investment for most teams.

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Whale Pricing Reviews

(2)

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

5/6/2025

"I wish I knew Whale sooner"

5/5

What do you like best about Whale?

I tried a competitor, but it was way too complicated.

From the very first minutes using this tool, everything felt intuitive.

The pricing scales with your team, which is perfect as you grow.

And the playbooks? Super easy to use and incredibly helpful for building structure. Review collected by and hosted on G2.com.

What do you dislike about Whale?

Nothing. Price is superrr friendly! Some features we did not use as we didn't have time to explore. Review collected by and hosted on G2.com.

Response from Stijn Smet of Whale

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“I wish I knew Whale sooner” — SAME 😭💘

Thank you for the love! We’re over here high-fiving ourselves because that’s the dream: intuitive from minute one, scaling with your team, and actually getting used (sorry, SharePoint 😬).

And can we just say… your shoutout to playbooks? ICONIC. We love that they’re helping you build structure without needing a tech degree or a 10-step tutorial.

Also: “nothing to dislike” and “superrr friendly” pricing?! We’re framing this review. 💅

We’re beyond proud to be your new go-to — and we’ll be right here when you’re ready to dive into even more features 🐋

Stino

Verified User in Oil & Energy

Mid-Market (51-1000 emp.)

4/30/2026

"Quick Capture for Clear Guides, but Team Sharing Gets Costly"

2.5/5

What do you like best about Whale?

I like being able to quickly capture a form or process walkthrough and gather the information I need to prepare a clear video or step-by-step guide. Review collected by and hosted on G2.com.

What do you dislike about Whale?

Pricing: To share this information with a team, the system works best when everyone has an account, but that can quickly become cost-prohibitive. Review collected by and hosted on G2.com.

Response from Stijn Smet of Whale

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Hey there,

Really appreciate you calling this out so directly, because this is an important conversation.

Love that you’re already using Whale to capture walkthroughs and build guides. That’s usually where teams start. But the real value shows up when that knowledge is actually used across the team.

On pricing, you’re right that everyone having access is where Whale works best. And that’s intentional.

Because the problem we’re solving isn’t just “create SOPs.”

It’s fixing what happens after they’re created.

Most teams today:

Spend way too much time looking for the right information

Work from outdated or half-complete documentation

Ask the same questions over and over

Make mistakes because processes aren’t clear or consistent

That hidden cost is massive.

If one team member spends even 10–15 minutes a day searching, guessing, or redoing work… multiply that across your team and across a month. You’re easily losing dozens of hours.

That’s where Whale flips the equation:

One clear source of truth

SOPs that are actually structured and usable

Instant answers with AI search

Consistency in how work gets done

So instead of time being lost every day, you’re getting it back continuously.

That’s why access matters for everyone, not just creators.

Because the ROI doesn’t come from writing SOPs.

It comes from people executing faster and better because of them.

And that’s usually where teams see the shift:

Faster onboarding

Fewer mistakes

Less back and forth

More confident execution

When you stack that against the cost, it’s not even close.

That said, if you’re thinking about rolling this out wider, happy to look at your setup with you and make sure you’re getting the maximum value out of it.

Appreciate the honest feedback, and glad Whale is already helping you get those first guides in place.

Stino

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