VWO Insights - Web Features

Accurately measure total web traffic and present data elegantly.

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

Accurately determine where most people enter your site and where they leave and present data elegantly.

Software automatically tracks standard user actions.

Able to set up custom variables to track any user activity on the site.

Accurately measure bounce rate.

Track user return rates and related metrics.

Track what proportion of users convert via a certain action.

See how many users proceed down a certain path to conversion.

Obtain live data for who is currently accessing your site.

Report on how any user activity has changed over time.

Report on user activity in the past and set up predictive models for the future.

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Analytic tools are also available for mobile and tablet versions of websites.

Able to unify user data across devices, recognizing returning users.

Allows users to easily build customized reports and dashboards.

Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points

Records web visitor sessions

Tracks and monitors web visitor behavior

Segments collected data on predetermined criteria

Receive data and information in real time

Process of dividing customers into groups based on common characteristics

Mapping/visual representation of exactly where users stop scrolling and leave website pages

Visualize locations on a map

Actual floor locations and directions with the virtual floor map to reflect a realistic view of the floor during the virtual tour

Shows where users' cursors move while navigating a website

Able to access user-specific data such as location, language, gender, and activity while on the site.

Report on keywords used in internal searches.

Track load times on different devices and systems.

Analyze inbound marketing traffic to identify which campaigns are working best.

Track revenue and transactions.

Able to deploy promotional or other pop-up messages based on user actions.

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Able to test that event and variable setup are reporting data accurately.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

The ability to store large quantities of data for analysis within the platform itself.

Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results.

Integrations with other software tools in order to fascilitate the exchange of data collected by various software.

Creates feedback forms that are consistent with the design of the site.

Supports the creation and deployment of different survey types on different channels or devices.

Solicits, captures, and centralizes feedback from both structured and unstructured sources.

Allows designs to adapt automatically to the device that users access the survey or software.

Gauge satisfaction and receive information for improvement and success

Distribute a survey via mobile devices

Short, frequent surveys designed to quickly gauge the ongoing attitudes or feelings of a specific group

Enables users to create surveys through a simple drag-and-drop or WYSIWYG editor

Tailored or customizable questions for more targeted and relevant data collection

Offers pre-built templates for creating surveys with different audiences or use cases

Provides tools for distributing surveys through email, SMS, social media, etc.

Distribute a survey via mobile devices

Survey popup over a webpage to specific users based on their behavior

Short, frequent surveys designed to quickly gauge the ongoing attitudes or feelings of a specific group

Aggregates feedback and transforms feedback into actionable insights.

Triggers creation of a new case after customer leaves feedback.

Analyze collected feedback near or in real-time.

Trigger strategic workflows to quickly resolve issues and increase customer satisfaction.

Tools for collecting comprehensive feedback on an employee from peers, subordinates, and manager

Allow reviewers to provide anonymous feedback to encourage honest conversations

Analyze and gain insights into data in real-time

Review data from past periods to reveal recurring tendencies and predict future performance

Receive data and information in real time

Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Provides a secure and compliant system.

Continually inspects, audits, and monitors system to keep it up to date.

Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access

System to support the positioning, navigation, and timing (PNT) measurements of an object or individual

Identifies poorly performing or problematic areas of a web page

Overlays heatmaps on top of existing web pages

Optimizes to gather insight about mobile web browser visitors

Contextualizes web visitor behavior beyond pure data points and statistics

Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page

Method of analysis that visualizes the series of events that lead towards a defined goal.

Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.

Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Gathers data about the effectiveness, impact, and reach of marketing campaigns

Collects and reports on data relating to customer journeys, preferences, and history

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Includes features for budgeting, forecasting, and managing marketing investments

Offers a white labeling service for agencies or resellers to customize platform branding

Collect information from multiple sources

Tracks metrics that provide insight into how a user interacts with any interface or product

Track and monitor a specific set of keywords

Track visitors'/audience's responses across web pages and other optimized content

Track the performance of marketing campaigns across multiple channels.

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Optimize and manage the search engine optimization efforts for a website or digital content

Generate or append custom campaign parameters to URLs

Receive data and information in real time

Track and document all activities across devices, networks, and other systems

Track the amount of clicks on individual products to measure campaign results

Manage, organize, and store contact information

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Manage, store and organize emails within the system or via third-party apps

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Manage various distribution channels, build relations with channel partners, and track their performance

Create, save, and re-purpose templates for emails, forms, etc.

Create, design and manage workflows for repetitive tasks

Analyzes historical and current marketing campaigns to inform future strategy

Creates reports and dashboards to analyze results of campaigns

Identifies which marketing campaigns resolved in open or closed opportunities

Collects marketing campaign performance data across multiple channels

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization

Manage multiple campaigns in one system

Track and interpret campaign performance metrics

Track and analyze information regarding website visitors

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Send automated marketing emails based on user actions over a predetermined period

Interact with data visualization elements, such as charts and graphs, to drill down into data

Analyze and gain insights into data in real-time

Alter the layout and content of reports

Text-based surveys or quizzes related to user experience.

Individually recorded video clips based on situations or prompts.

One-on-one video conferences with users.

Screenshots or in-context photos sent in from users.

Text responses to situational prompts.

Leave comments and notes on documents for others to view

Intercepting users during application usage.

Intercepting customers during in-person shopping experience.

Intercepting visitors while on particular webpage.

Vendor-provided database of respondents.

Allow users to access multiple services after entering their login credentials once

Actionable data generated from user responses.

Collaborative tools for analyzing or repurposing responses.

Tools for tagging, storing, and searching responses.

Interact with data visualization elements, such as charts and graphs, to drill down into data

Tracks where users are clicking on a web page.

Tracks mouse movement over a web page.

See where users experience the most difficulty on a web page.

Tracks sessions where users encountered errors and bugs.

Split web traffic to a page between two different URLs.

Offers insights into relationships between user information and user behavior.

Leave notes on sessions and bugs.

Collects user information (location, IP address, email, etc.).

Search sessions by keywords or IP address.

Ability to see analytics at the account level.

Ability to see analytics at the user level.

Ability to compare usage across segments such as role, company size, etc.

See how users move though a product via grouped page sequences

Receive automated alerts and reports based on gains or losses in performance.

View analytics for multiple products in a single dashboard, including cross-product engagement

Scores customers and visitors to identify at-risk or thriving accounts.

Breadth and functionality of integrations with third-party products.

Track and interpret metrics on the usage of company resources

Data collected and analyzed by the platform delivered in an easily digestible format.

Reports and other relevant data housed in a single, easy-to-navigate location.

Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful.

Tools to track the success of various marketing campaigns in order to optimize marketing efforts.

The ability to collect and analyze customer data in order to determine which demographics make up a customer base.

Predictions of future behavior based on past and present data.

Provides native A/B testing for content and campaigns.

Allows users to build and analyze customer profiles.

Presents messaging depending on customer behavior.

Presents messaging depending on customer context.

Content triggered by customer's given geolocation.

Messages triggered by customer activity or behavior.

Calculates and presents customized discounts.

Personalizes web experiences and presented content based on customer metrics.

Provides users with real-time information on how individuals are using accessibility accomodation tools to interact with the site or application.

Tracks application and infrastructure resource needs and alerts administrators or automatically scales usage to minimize waste.

Allow administrators to gain valuable insights related to end-user behavior.

Monitors web-content ensuring all assets and resources are displayed as intended, alerting administrators as issues arise.

Alert over email, text, phone call, or more to multiple parties.

Provides information related to unnecessary spending and unused resources relating to their digital offerings.

Generates alerts for whenever a website or application goes down, experiences an error, makes a major change, or other events.

Provides tools to track and measure application or website performance.

Track problems and manage resolutions related to end-user experience issues.

Tracks infrastructure resource needs and alerts administrators or automatically scales usage to minimize waste.

Survey design technique that directs respondents to different questions based on their previous answers

Allows users to customize survey colors, logos, and URLs to match company branding

Ability to embed videos, photos, or other rich media

Allows for creation of surveys in different languages and advanced survey translation

Provides tools to visualize and analyze data

Allows integration with third -party reporting and business intelligence applications

Allows users to export reports from the product into an .xsl, .csv, or .pdf file

Allows administrators to set permissions on viewing, filtering, or sharing survey results

Provides a channel for team members to share media files, communicate, and work together

Share and present designs

Analyze survey results via statistical testing or crosstabs directly within the software

Receive data and information in real time

Interact with data visualization elements, such as charts and graphs, to drill down into data

Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary.

Use AI to generate content in the form of text, images, videos, etc.

Condenses long documents or text into a brief summary.

Use AI to generate content in the form of text, images, videos, etc.

Allows users to generate text based on a text prompt.

Works across multiple software systems or databases

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Makes informed choices based on available data and objectives

Set up connections to third-party platforms to improve business processes

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Set up connections to third-party platforms to improve business processes

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Enable businesses to implement machine learning algorithms on business data such as sales and revenue

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

View analytics for multiple products in a single dashboard, including cross-product engagement

Ability to see analytics at the user level.

Ability to see analytics at the account level.

Ability to compare usage across segments such as role, company size, etc.

See how users move though a product via grouped page sequences

Scores customers and visitors to identify at-risk or thriving accounts.

View analytics for multiple products in a single dashboard, including cross-product engagement

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Receive automated alerts and reports based on gains or losses in performance.

Breadth and functionality of integrations with third-party products.

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Measure employee engagement and loyalty towards a business using the Net Promoter Score

Notifications that are delivered to users as soon as an event occurs

Pre-written repository of questions that can be reused within a course or for assessment or interviews

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Graphical representation of data

Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers

Ratings/Reviews

Identify, track, and respond to negative feedback

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Manage, store and organize emails within the system or via third-party apps

Leave comments and notes on documents for others to view

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Set up connections to third-party platforms to improve business processes

Create, save, and re-purpose templates for emails, forms, etc.

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Open text box field

Tailored or customizable questions for more targeted and relevant data collection

View and track pertinent metrics to find patterns and gain insights from data

Active reporting of data and metrics

Add customized logos and colors to align with company branding

Capability of a software or system to make decisions and perform actions based on specified conditions

Seamlessly integrates with 3rd party websites

Search and filter data across systems to locate required information by entering keywords or certain criteria

Provides a channel for team members to share media files, communicate, and work together

Application programming interface that allows for integration with other systems/databases

Calculate NPS of customers

Manage and support multiple languages

Create and administer polls and surveys

Group leads or contacts based on their specific characteristics

Process of dividing customers into groups based on common characteristics

Timed notification for any upcoming task, deadline, appointment, or activity

Measuring and analyzing Net Promoter Scores to evaluate customer loyalty and satisfaction levels

Define levels of authorization for access to specific files or systems

An extended application or connector that enables users to perform additional services with their current set of tools

Pre-designed layouts that can be customized to match preferences and requirements

Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service

Customize data fields to support various needs and use cases

Survey design technique that directs respondents to different questions based on their previous answers

Allow users to access multiple services after entering their login credentials once

Survey or poll in which voice broadcast recipients can communicate responses via the phone

Survey or poll in which participants communicate responses via the internet, typically by completing a questionnaire on a web page

Allow media to be embedded in the question or answer options

Tracks metrics that provide insight into how a user interacts with any interface or product

Pre-written repository of questions that can be reused within a course or for assessment or interviews

Graphical representation of data

Create and administer polls and surveys

Use AI to generate content in the form of text, images, videos, etc.

Visual representations of words that give greater prominence to words that appear more frequently

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Customize data fields to support various needs and use cases

Create, save, and re-purpose templates for emails, forms, etc.

Manage, store and organize emails within the system or via third-party apps

Allow the audience to interact or engage with the content

Allow users to collaborate and ask questions regarding folders and/or documents within the system

Gauge satisfaction and receive information for improvement and success

Track and document all activities across devices, networks, and other systems

Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service

Application programming interface that allows for integration with other systems/databases

Removes data that is incomplete, inaccurate, or irrelevant from a dataset

Create and send email blasts/campaigns

Protect sensitive data for digital privacy

Allow reviewers to provide anonymous feedback to encourage honest conversations

Modifying a website's URL to enhance readability, branding, or campaign alignment

Integration of respondents' answers from previous survey questions into subsequent questions or text

Practice of collecting data and responses for market research/surveys without an internet connection

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Measuring and analyzing Net Promoter Scores to evaluate customer loyalty and satisfaction levels

Assemble applications and processes by dragging over and arranging pre-built components

Import and export data to and from software applications

Ensure the answer provided fits set parameters (numerical, positive number, etc.)

Process of dividing customers into groups based on common characteristics

Limit the number of participants with certain characteristics you want to complete the survey

Manage and support multiple languages

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Reminders sent via email

Games or game-like elements to track progress and reward accomplishments

Randomize the displayed order of questions and answer options

Plan marketing campaigns for events

Market event via social media tools

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Use AI to generate content in the form of text, images, videos, etc.

Import and export data to and from software applications

Manage the process of attracting and converting business prospects into leads

Group campaigns by project, client, or campaign for better management.

Customize contracts and forms to collect specific information

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Observe and track the demand, usage, progress or quality of a system, product, or user

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Pre-designed layouts that can be customized to match preferences and requirements

Pre-made examples and templates for emails

Web form that allows users to enter data that is sent and processed for different reasons

Automatically identify and save contact information of potential customers

Add customized logos and colors to align with company branding

Active reporting of data and metrics

Plan and strategize marketing campaigns

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Process of dividing customers into groups based on common characteristics

Set campaign schedules by selecting start, pause, and end dates

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Create and automatically send premade copy in response to customer messages

Assemble applications and processes by dragging over and arranging pre-built components

Predefined actions automatically performed on the occurance of specific events

Create and send email blasts/campaigns

Application programming interface that allows for integration with other systems/databases

Customize data fields to support various needs and use cases

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Graphical representation of data

Generate one-off reports that meet information requirements

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Connect to big data sources

Search and filter data across systems to locate required information by entering keywords or certain criteria

A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey

Visualize and analyze customer experience across all touchpoints and channels

Tracking the status of previously identified performance measurements

Analytics that breaks the data in a data set into related groups/categories.

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Method of analysis that visualizes the series of events that lead towards a defined goal.

Capture, organize and track product-specific data and information in a centralized location

Tracks metrics that provide insight into how a user interacts with any interface or product

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Analytics that breaks the data in a data set into related groups/categories.

Record active support and chat sessions for auditing and training

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Graphical representation of data

Visualize and analyze customer experience across all touchpoints and channels

Use AI to generate content in the form of text, images, videos, etc.

Edit and personalize data view as needed

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Track user's interaction with the prototype

Process of evaluating a product or website by testing it with representative users.

Tracks metrics that provide insight into how a user interacts with any interface or product

Compatible with mobile devices

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Search and filter data across systems to locate required information by entering keywords or certain criteria

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Graphical representation of data

Application programming interface that allows for integration with other systems/databases

Assemble applications and processes by dragging over and arranging pre-built components

Capture what is happening on a computer screen

Track visitors'/audience's responses across web pages and other optimized content

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Tailored or customizable questions for more targeted and relevant data collection

A visual display that uses a color spectrum to show how visitors interact with areas of a web page

Create, manage and access prototypes to capture design concepts and test on users

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Process of dividing customers into groups based on common characteristics

Import and export data to and from software applications

Review data from past periods to reveal recurring tendencies and predict future performance

Analyze and gain insights into user experience

Observe and track the demand, usage, progress or quality of a system, product, or user

Set up connections to third-party platforms to improve business processes

Software is used for working on online pages

Record and follow the progress of every issue

Provides a channel for team members to share media files, communicate, and work together

Gauge satisfaction and receive information for improvement and success

Add customized logos and colors to align with company branding

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Pre-designed layouts that can be customized to match preferences and requirements

Collaborate on creating a product by sharing and adjusting designs through a shared portal

Manage and support multiple languages

Receive data and information in real time

Plan and coordinate all the resources, costs and time needed to execute assignments

Customize data fields to support various needs and use cases

Conduct user tests while watching/moderating the session

Metrics that are measured statistically.

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Organize and group data or items based on various criteria

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Recorded video session of the tests

Highlight content and/or make notations about parts of content

Allows developers to check if their applications/web browsers are running as expected.

Compare key metrics for the business against prominent players in the industry

Pre-written repository of questions that can be reused within a course or for assessment or interviews

Alter the layout and content of reports

Estimate or forecast of a future scenario based on the study of present trends

Create and administer polls and surveys

Creation, administration, and evaluation of assessments or tests

Track and document all activities across devices, networks, and other systems

Supports various video file formats

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Create, design and manage workflows for repetitive tasks

Geographic location of visitors determines behavior of the software

Define levels of authorization for access to specific files or systems

Reminders sent via email

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Collect and analyze traffic data about website visitors

A report showing what actions customers perform

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Track and document all activities across devices, networks, and other systems

Superimposing two or more images

Track visitors and purpose of visits

Tracks metrics that provide insight into how a user interacts with any interface or product

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Graphical representation of data

Assemble applications and processes by dragging over and arranging pre-built components

Analyze and gain insights into data in real-time

Visualize and analyze customer experience across all touchpoints and channels

Allows you to easily add interactive elements to your website or blog with a simple embed code.

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Search and filter data across systems to locate required information by entering keywords or certain criteria

Use AI to generate content in the form of text, images, videos, etc.

Track visitors'/audience's responses across web pages and other optimized content

Alter the layout and content of reports

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Define levels of authorization for access to specific files or systems

System alerts about the need to escalate an issue or request

Mapping model in which the network map is organized and visualized as a tree-like structure

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Capture what is happening on a computer screen

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Gauge satisfaction and receive information for improvement and success

Track and analyze information regarding website visitors

Monitoring and analytics of how visitors interact with forms, such as drop-off, refills, blank submissions, errors, and more

Sample files or documents that could be customized as needed or used as is

Track and analyse user behavior within a system or network

Pre-designed layouts that can be customized to match preferences and requirements

Application programming interface that allows for integration with other systems/databases

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Caters to sales teams

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Analyze survey results via statistical testing or crosstabs directly within the software

Access software remotely via mobile devices

Interact with data visualization elements, such as charts and graphs, to drill down into data

Allows you to easily add interactive elements to your website or blog with a simple embed code.