VWO Insights - Web Features

Accurately measure total web traffic and present data elegantly.

Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.

Accurately determine where most people enter your site and where they leave and present data elegantly.

Software automatically tracks standard user actions.

Able to set up custom variables to track any user activity on the site.

Accurately measure bounce rate.

Track user return rates and related metrics.

Track what proportion of users convert via a certain action.

See how many users proceed down a certain path to conversion.

Obtain live data for who is currently accessing your site.

Report on how any user activity has changed over time.

Report on user activity in the past and set up predictive models for the future.

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Analytic tools are also available for mobile and tablet versions of websites.

Able to unify user data across devices, recognizing returning users.

Allows users to easily build customized reports and dashboards.

Based on 23 VWO Insights - Web reviews. Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points

As reported in 17 VWO Insights - Web reviews. Records web visitor sessions

Tracks and monitors web visitor behavior This feature was mentioned in 14 VWO Insights - Web reviews.

As reported in 18 VWO Insights - Web reviews. Segments collected data on predetermined criteria

Able to access user-specific data such as location, language, gender, and activity while on the site.

Report on keywords used in internal searches.

Track load times on different devices and systems.

Analyze inbound marketing traffic to identify which campaigns are working best.

Track revenue and transactions.

Able to deploy promotional or other pop-up messages based on user actions.

System can self-monitor critical metrics and alert administrators when they reach concerning levels.

As reported in 17 VWO Insights - Web reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Able to test that event and variable setup are reporting data accurately. 11 reviewers of VWO Insights - Web have provided feedback on this feature.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. This feature was mentioned in 35 VWO Insights - Web reviews.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 39 reviewers of VWO Insights - Web have provided feedback on this feature.

The ability to store large quantities of data for analysis within the platform itself.

Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results.

Integrations with other software tools in order to fascilitate the exchange of data collected by various software.

Creates feedback forms that are consistent with the design of the site.

Supports the creation and deployment of different survey types on different channels or devices.

Solicits, captures, and centralizes feedback from both structured and unstructured sources.

Allows designs to adapt automatically to the device that users access the survey or software.

Enables users to create surveys through a simple drag-and-drop or WYSIWYG editor

Allows the use of various question types such as open-ended, closed-ended, multiple choice, and ratings

Offers pre-built templates for creating surveys with different audiences or use cases

Provides tools for distributing surveys through email, SMS, social media, etc.

Aggregates feedback and transforms feedback into actionable insights.

Triggers creation of a new case after customer leaves feedback.

Analyze collected feedback near or in real-time.

Trigger strategic workflows to quickly resolve issues and increase customer satisfaction.

Provides a secure and compliant system.

Continually inspects, audits, and monitors system to keep it up to date.

Identifies poorly performing or problematic areas of a web page 16 reviewers of VWO Insights - Web have provided feedback on this feature.

As reported in 14 VWO Insights - Web reviews. Overlays heatmaps on top of existing web pages

Optimizes to gather insight about mobile web browser visitors 15 reviewers of VWO Insights - Web have provided feedback on this feature.

Based on 18 VWO Insights - Web reviews. Contextualizes web visitor behavior beyond pure data points and statistics

As reported in 15 VWO Insights - Web reviews. Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page

Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Gathers data about the effectiveness, impact, and reach of marketing campaigns

Collects and reports on data relating to customer journeys, preferences, and history

Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Includes features for budgeting, forecasting, and managing marketing investments

Offers a white labeling service for agencies or resellers to customize platform branding

Analyzes historical and current marketing campaigns to inform future strategy

Creates reports and dashboards to analyze results of campaigns

Identifies which marketing campaigns resolved in open or closed opportunities

Collects marketing campaign performance data across multiple channels

Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization

Text-based surveys or quizzes related to user experience.

Individually recorded video clips based on situations or prompts.

One-on-one video conferences with users.

Screenshots or in-context photos sent in from users.

Text responses to situational prompts.

Intercepting users during application usage.

Intercepting customers during in-person shopping experience.

Intercepting visitors while on particular webpage.

Vendor-provided database of respondents.

Actionable data generated from user responses.

Collaborative tools for analyzing or repurposing responses.

Tools for tagging, storing, and searching responses.

Tracks where users are clicking on a web page.

Tracks mouse movement over a web page.

See where users experience the most difficulty on a web page.

Tracks sessions where users encountered errors and bugs.

Split web traffic to a page between two different URLs.

Offers insights into relationships between user information and user behavior.

Leave notes on sessions and bugs.

Collects user information (location, IP address, email, etc.).

Search sessions by keywords or IP address.

Ability to see analytics at the account level.

Ability to see analytics at the user level.

Ability to compare usage across segments such as role, company size, etc.

See how users move though a product via grouped page sequences

Receive automated alerts and reports based on gains or losses in performance.

View analytics for multiple products in a single dashboard, including cross-product engagement

Scores customers and visitors to identify at-risk or thriving accounts.

Breadth and functionality of integrations with third-party products.

Data collected and analyzed by the platform delivered in an easily digestible format.

Reports and other relevant data housed in a single, easy-to-navigate location.

Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful.

Tools to track the success of various marketing campaigns in order to optimize marketing efforts.

The ability to collect and analyze customer data in order to determine which demographics make up a customer base.

Predictions of future behavior based on past and present data.

Provides native A/B testing for content and campaigns.

Allows users to build and analyze customer profiles.

Presents messaging depending on customer behavior.

Presents messaging depending on customer context.

Content triggered by customer's given geolocation.

Messages triggered by customer activity or behavior.

Calculates and presents customized discounts.

Personalizes web experiences and presented content based on customer metrics.

Provides users with real-time information on how individuals are using accessibility accomodation tools to interact with the site or application.

Tracks application and infrastructure resource needs and alerts administrators or automatically scales usage to minimize waste.

Allow administrators to gain valuable insights related to end-user behavior.

Monitors web-content ensuring all assets and resources are displayed as intended, alerting administrators as issues arise.

Alert over email, text, phone call, or more to multiple parties.

Provides information related to unnecessary spending and unused resources relating to their digital offerings.

Generates alerts for whenever a website or application goes down, experiences an error, makes a major change, or other events.

Provides tools to track and measure application or website performance.

Track problems and manage resolutions related to end-user experience issues.

Tracks infrastructure resource needs and alerts administrators or automatically scales usage to minimize waste.

Helps create more intelligent surveys based on respondent's actions and answers

Allows users to customize survey colors, logos, and URLs to match company branding

Ability to embed videos, photos, or other rich media

Allows for creation of surveys in different languages and advanced survey translation

Provides tools to visualize and analyze data

Allows integration with third -party reporting and business intelligence applications

Allows users to export reports from the product into an .xsl, .csv, or .pdf file

Allows administrators to set permissions on viewing, filtering, or sharing survey results

Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary.

Condenses long documents or text into a brief summary.

Allows users to generate text based on a text prompt.

Works across multiple software systems or databases

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives