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# Microsoft Clarity vs VWO Insights - Web Comparison - What are their main differences?

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ClarityVWO Insights - Web[+ Add Product](#)

Reviews

**Microsoft Clarity** [

4.5/5(55)

](https://www.g2.com/products/microsoft-microsoft-clarity/reviews#reviews)

**VWO Insights - Web** [

4.2/5(62)

](https://www.g2.com/products/vwo-insights-web/reviews#reviews)

Pricing

**Microsoft Clarity**
No pricing available

**VWO Insights - Web**
Free Trial

**Starting at $139.00** Per Month · GROWTH

**Pricing Insights**
from reviews

Time to Implement

**Microsoft Clarity**
1 month

Based on 8 responses

**VWO Insights - Web**
\<1 monthFaster

Based on 12 responses

Return on Investment

**Microsoft Clarity**
3 months7 months sooner

Based on 7 responses

**VWO Insights - Web**
10 months

Based on 10 responses

Perceived Cost

**Microsoft Clarity**
Not enough reviews yet

**VWO Insights - Web**
$$$$$

Average Discount

**Microsoft Clarity**
Not enough reviews yet

**VWO Insights - Web**
8%

 ![Microsoft Clarity](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5f3495afb6dce71c88bf8e0e17e8f216/microsoft-microsoft-clarity.png "Microsoft Clarity")

 ![VWO Insights - Web](https://images.g2crowd.com/uploads/product/hd_favicon/4ca57b9cc03c7bd54532a376917b70fc/vwo-insights-web.svg "VWO Insights - Web")

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Pros & Cons

**Microsoft Clarity**
[
Recording (6)
](https://www.g2.com/products/microsoft-microsoft-clarity/reviews?filters%5Bsentiment_snippet%5D=1083666&qs=pros-and-cons#reviews)[
Ease of Use (5)
](https://www.g2.com/products/microsoft-microsoft-clarity/reviews?filters%5Bsentiment_snippet%5D=1083460&qs=pros-and-cons#reviews)[
Filtering Issues (3)
](https://www.g2.com/products/microsoft-microsoft-clarity/reviews?filters%5Bsentiment_snippet%5D=1938069&qs=pros-and-cons#reviews)[
Limited Analysis (2)
](https://www.g2.com/products/microsoft-microsoft-clarity/reviews?filters%5Bsentiment_snippet%5D=2224006&qs=pros-and-cons#reviews)

**VWO Insights - Web**
[
Ease of Use (3)
](https://www.g2.com/products/vwo-insights-web/reviews?filters%5Bsentiment_snippet%5D=2275245&qs=pros-and-cons#reviews)[
Features (2)
](https://www.g2.com/products/vwo-insights-web/reviews?filters%5Bsentiment_snippet%5D=1262421&qs=pros-and-cons#reviews)[
Limited Features (2)
](https://www.g2.com/products/vwo-insights-web/reviews?filters%5Bsentiment_snippet%5D=1265232&qs=pros-and-cons#reviews)[
Complexity Issues (1)
](https://www.g2.com/products/vwo-insights-web/reviews?filters%5Bsentiment_snippet%5D=2275136&qs=pros-and-cons#reviews)

Integrations

**Microsoft Clarity**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image")

Google Analytics

](https://www.g2.com/products/google-analytics/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7b4119209e6144203235149bd7024c8b/google-tag-manager.jpg "Product Avatar Image")

Google Tag Manager

](https://www.g2.com/products/google-tag-manager/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image")

HubSpot Marketing Hub

](https://www.g2.com/products/hubspot-marketing-hub/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cf3585642187318ab772bcc30b80ad5a/wordpress-org.png "Product Avatar Image")

WordPress.org

](https://www.g2.com/products/wordpress-org/reviews)[
View all
](https://www.g2.com/products/microsoft-microsoft-clarity/integrations)

**VWO Insights - Web**
Not enough data

Screenshots

**Microsoft Clarity**
 ![Microsoft Clarity screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1316822/FeatureHeatmap.png)

**VWO Insights - Web**
 ![VWO Insights - Web screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1349342/G2-Product-Screenshot-Web-Insights--1.jpg)

Ratings

Meets Requirements

**Microsoft Clarity**

8.8

8.842

**VWO Insights - Web**

8.1

8.155

Ease of Use

**Microsoft Clarity**

9.1

9.144

**VWO Insights - Web**

8.3

8.355

Ease of Setup

**Microsoft Clarity**

9.5

9.528

**VWO Insights - Web**

8.8

8.836

Ease of Admin

**Microsoft Clarity**

9.4

9.417

**VWO Insights - Web**

8.9

8.935

Quality of Support

**Microsoft Clarity**

7.9

7.930

**VWO Insights - Web**

9.0

9.053

Has the product been a good partner in doing business?

**Microsoft Clarity**

9.4

9.416

**VWO Insights - Web**

8.7

8.733

Product Direction (% positive)

**Microsoft Clarity**

10.0

10.038

**VWO Insights - Web**

8.5

8.553

Features

Session Replay[Hide 10 FeaturesShow 10 Features](javascript:void(0);)

7.8

24

7.6

10

User Behavior

Click Tracking

9.2(won by 1.4)

22

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

9

|

Verified

Mouse Movement 

7.9(won by 1.0)

21

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.9

8

|

Verified

Frustration Tracking

8.1(won by 1.9)

18

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.2

7

|

Verified

A/B Testing 

Data Analysis

8.2(won by 0.1)

19

8.1

8

|

Verified

Notes

7.3(won by 0.3)

16

7.0

5

|

Verified

Error and Bug Tracking

7.2(won by default)

19

Not enough data

Split URL Testing

Feature Not Available

9.0(won by default)

7

|

Verified

Visitor Information

User Identification

7.8(won by 3.1)

20

 (There is a greater than 0.5 difference between this product's rating and its competitors)

4.7

5

|

Verified

Search Box

6.8(won by 1.8)

14

 (There is a greater than 0.5 difference between this product's rating and its competitors)

5.0

5

|

Verified

Agentic AI - Session Replay

Cross-system Integration

Not enough data

Not enough data

Heatmap Tools[Hide 67 FeaturesShow 67 Features](javascript:void(0);)

8.3

22

7.5

24

Agentic AI - Heatmap Tools

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Analysis

Conversion Opportunities

8.6(won by 1.0)

19

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.6

16

Side-By-Side Analysis

7.7(tied score)

17

7.7(tied score)

14

Mobile Device Analysis

8.3(won by 0.9)

18

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.4

15

Data Quantification

7.8(won by 0.3)

18

7.5

18

Webpage Element Analysis

8.3(tied score)

18

8.3(tied score)

15

Funnel Analysis

Not enough data

Not enough data

Sales Trend Analysis

Not enough data

Not enough data

Reporting

Heat Maps

9.0(won by 1.8)

20

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.2

23

Session Replays

9.2(won by 2.2)

20

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.0

17

Monitoring

8.6(won by 1.0)

19

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.6

14

Data Segmentation

7.5(won by 0.1)

19

7.4

18

Real-Time Data

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Scroll Maps

Not enough data

Not enough data

Geographic Maps

Not enough data

Not enough data

Floor Plans & Maps

Not enough data

Not enough data

Hover Maps

Not enough data

Not enough data

Additional Functionality

Web Traffic Reporting

Not enough data

Not enough data

Customer Activity Tracking

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Image Overlay

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Dynamic Content

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Embeddable Widget

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Hierarchical Mapping

Not enough data

Not enough data

Radial Mapping

Not enough data

Not enough data

For Science

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Screen Activity Recording

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Form Analytics

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Behavioral Analytics

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

API

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Data Analysis Tools

Not enough data

Not enough data

Element Analytics

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Territorial Mapping

Not enough data

Not enough data

Embeddable

Not enough data

Not enough data

Digital Analytics[Hide 31 FeaturesShow 31 Features](javascript:void(0);)

Not enough data

7.6

42

Metrics

Sessions - Digital Analytics

Not enough data

Not enough data

Engagement

Not enough data

Not enough data

Entry and Exit Pages

Not enough data

Not enough data

Standard Event Tracking

Not enough data

Not enough data

Custom Event Tracking

Not enough data

Not enough data

Retention

Not enough data

Not enough data

Return

Not enough data

Not enough data

Conversions

Not enough data

Not enough data

Funnels

Not enough data

Not enough data

Reporting

Real-Time Reporting

Not enough data

Not enough data

Trending

Not enough data

Not enough data

Retroactive Reporting

Not enough data

Not enough data

Segmentation

Not enough data

Not enough data

Mobile Reporting

Not enough data

Not enough data

Unification Across Devices

Not enough data

Not enough data

Custom Reports and Dashboards

Not enough data

Not enough data

Other

User Data

Not enough data

Not enough data

Site Search Reporting

Not enough data

Not enough data

Load Time Monitoring

Not enough data

Not enough data

Campaign Tracking

Not enough data

Not enough data

E-Commerce

Not enough data

Not enough data

Promotional Messages

Not enough data

Not enough data

Administration Alerts

Not enough data

Not enough data

Agentic AI - Digital Analytics

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Administration

API / Integrations

Not enough data

7.3(won by default)

17

QA Testing

Not enough data

7.0(won by default)

11

Performance and Reliability

Not enough data

7.9(won by default)

35

User, Role, and Access Management

Not enough data

8.2(won by default)

39

Show 9 feature categories with incomplete data

Collaboration & Productivity[Hide 45 FeaturesShow 45 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Third-Party Integrations

Not enough data

Not enough data

To-Do List

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Screen Sharing

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Brainstorming

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

File Transfer

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Real Time Editing

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Assignment Management

Not enough data

Not enough data

Task Scheduling

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Task Progress Tracking

Not enough data

Not enough data

Discussions/Forums

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

Progress Tracking

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

API

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

User Research[Hide 80 FeaturesShow 80 Features](javascript:void(0);)

Not enough data

Not enough data

User Response Methods

Survey

Not enough data

Not enough data

Video Snippets

Not enough data

Not enough data

Video Interview

Not enough data

Not enough data

Photo Submission

Not enough data

Not enough data

Text/Notes

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Participant Selection

In-App

Not enough data

Not enough data

In-Store

Not enough data

Not enough data

On-Site

Not enough data

Not enough data

Recruitment Pool

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Insights

Analytics

Not enough data

Not enough data

Collaboration

Not enough data

Not enough data

Sorting

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Generative AI

AI Text Summarization

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Additional Functionality

User Journeys

Not enough data

Not enough data

Usability Testing

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

For Mobile

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

API

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Unmoderated Testing

Not enough data

Not enough data

Screen Activity Recording

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Software Testing Management

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Customizable Questions

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Prototype Creation

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

User Research Analysis

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

For Websites

Not enough data

Not enough data

Issue Tracking

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Design Management

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Moderated Usability Testing

Not enough data

Not enough data

Quantitative Metrics

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Video recording/Transcriptions

Not enough data

Not enough data

Customizable Categories

Not enough data

Not enough data

Annotations

Not enough data

Not enough data

Performance Testing

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Question Library

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Projections

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Assessment Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Video Support

Not enough data

Not enough data

Demographic Data

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Email Reminders

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Product Analytics[Hide 39 FeaturesShow 39 Features](javascript:void(0);)

Not enough data

Not enough data

Product Analytics

Account-Level Analytics

Not enough data

Not enough data

User-Level Analytics

Not enough data

Not enough data

Segmentation

Not enough data

Not enough data

Funnels

Not enough data

Not enough data

Alerts

Not enough data

Not enough data

Multi-Product Analytics

Not enough data

Not enough data

User Scoring

Not enough data

Not enough data

Integrations

Not enough data

Not enough data

Usage Tracking/Analytics

Not enough data

Not enough data

Agentic AI - Product Analytics

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Machine Learning

Not enough data

Not enough data

Behavioral Analytics - Product Analytics

Multi-Product Analytics

Not enough data

Not enough data

User level Analytics

Not enough data

Not enough data

Account level Analytics

Not enough data

Not enough data

Segmentation

Not enough data

Not enough data

Funnels

Not enough data

Not enough data

Platform Infrastructure - Product Analytics

Cross System integrations

Not enough data

Not enough data

Alerts

Not enough data

Not enough data

Integrations

Not enough data

Not enough data

AI driven optimization - Product Analytics

User scoring

Not enough data

Not enough data

Adaptive learning

Not enough data

Not enough data

Automated insights

Not enough data

Not enough data

Autonomous task execution

Not enough data

Not enough data

Additional Functionality

Conversion Tracking

Not enough data

Not enough data

Funnel Analysis

Not enough data

Not enough data

Product Data Management

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Cohort Analysis

Not enough data

Not enough data

Session Recording

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Interactive Reports

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

E-Commerce Analytics[Hide 15 FeaturesShow 15 Features](javascript:void(0);)

Not enough data

Not enough data

Analytics

Reports

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Web Analytics

Not enough data

Not enough data

Campaign Tracking

Not enough data

Not enough data

Customer Demographics

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Administration

Data Storage

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Integrations

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

Not enough data

Agentic AI - E-Commerce Analytics

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Personalization Engines[Hide 16 FeaturesShow 16 Features](javascript:void(0);)

Not enough data

Not enough data

Segmentation

A/B Testing

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

Targeting

Behavioral Targeting

Not enough data

Not enough data

Contextual Targeting

Not enough data

Not enough data

Triggered Content

Geofencing

Not enough data

Not enough data

Triggered Emails

Not enough data

Feature Not Available

Triggered Messages

Not enough data

Not enough data

Personalized Content

Recommendation Engine

Not enough data

Feature Not Available

Personalized Discounts

Not enough data

Not enough data

Website Personalization

Not enough data

Not enough data

Agentic AI - Personalization Engines

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Digital Experience Monitoring (DEM)[Hide 17 FeaturesShow 17 Features](javascript:void(0);)

Not enough data

Not enough data

Experience

Real-Time Monitoring

Not enough data

Not enough data

Session Replay

Not enough data

Not enough data

Behavioral Analysis

Not enough data

Not enough data

Agentic AI - Digital Experience Monitoring (DEM)

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Management

Content Management

Not enough data

Not enough data

Alerts

Not enough data

Not enough data

Budget Analysis

Not enough data

Not enough data

Performance

Uptime Monitoring

Not enough data

Not enough data

Performance Monitoring

Not enough data

Not enough data

Issue Tracking

Not enough data

Not enough data

Resource Monitoring

Not enough data

Not enough data

Survey[Hide 64 FeaturesShow 64 Features](javascript:void(0);)

Not enough data

Not enough data

Survey Management

Survey Builder

Not enough data

Not enough data

Customizable Questions

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Survey Distribution

Not enough data

Not enough data

Mobile Survey

Not enough data

Not enough data

Site Intercept Survey

Not enough data

Not enough data

Pulse Surveys

Not enough data

Not enough data

Survey Customization

Question Branching

Not enough data

Not enough data

Branding

Not enough data

Not enough data

Multimedia Support

Not enough data

Not enough data

Multilingual Surveys

Not enough data

Not enough data

Survey Insights

Reporting & Analytics

Not enough data

Not enough data

BI Tools Integration

Not enough data

Not enough data

Data Exporting

Not enough data

Not enough data

Permissions

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Presentation Tools

Not enough data

Not enough data

Data Analysis Tools

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Agentic AI - Survey

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Dynamic Content

Not enough data

Not enough data

Additional Functionality

Single Sign On

Not enough data

Not enough data

Phone Polling

Not enough data

Not enough data

Online Polling

Not enough data

Not enough data

Support Audio/Images/Video

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Question Library

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Word Clouds

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Interactive Content

Not enough data

Not enough data

Q&A Management

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Cleansing

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Anonymous Feedback

Not enough data

Not enough data

URL Customization

Not enough data

Not enough data

Question Piping

Not enough data

Not enough data

Offline Response Collection

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

NPS Survey Structure

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Response Validation

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Response Quotas

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Email Reminders

Not enough data

Not enough data

Gamification

Not enough data

Not enough data

Randomization

Not enough data

Not enough data

Enterprise Feedback Management[Hide 65 FeaturesShow 65 Features](javascript:void(0);)

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

Not enough data

AI Text Summarization

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Survey Management

Brand Design Consistency

Not enough data

Not enough data

Survey Deployment

Not enough data

Not enough data

Feedback Collection

Not enough data

Not enough data

Device Responsiveness

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Mobile Survey

Not enough data

Not enough data

Pulse Surveys

Not enough data

Not enough data

Process Management

Feedback Aggregation

Not enough data

Not enough data

Trigger Alerts

Not enough data

Not enough data

Real-Time Analysis

Not enough data

Not enough data

Real-Time Action

Not enough data

Not enough data

360 Degree Feedback

Not enough data

Not enough data

Anonymous Feedback

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Text Analysis

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

System Management

Security

Not enough data

Not enough data

System Monitoring

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

GPS

Not enough data

Not enough data

Additional Functionality

Customer Experience Management

Not enough data

Not enough data

NPS of Employees

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Question Library

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Multi-Channel Distribution

Not enough data

Not enough data

Ratings/Reviews

Not enough data

Not enough data

Negative Feedback Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Text Fields

Not enough data

Not enough data

Customizable Questions

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Conditional Logic

Not enough data

Not enough data

Website Integration

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

API

Not enough data

Not enough data

NPS of Customers

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Segmentation

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

NPS Survey Structure

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Question Branching

Not enough data

Not enough data

Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);)

Not enough data

Not enough data

Marketing Operations

ROI Tracking

Not enough data

Not enough data

Data Collection

Not enough data

Not enough data

Customer Insights

Not enough data

Not enough data

Multi-User Access

Not enough data

Not enough data

Spend Management

Not enough data

Not enough data

White Label

Not enough data

Not enough data

Multi-Channel Data Collection

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Campaign Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Tag Management

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Channel Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Campaign Activity

Campaign Insights

Not enough data

Not enough data

Reports and Dashboards

Not enough data

Not enough data

Campaign Stickiness

Not enough data

Not enough data

Multichannel Tracking

Not enough data

Not enough data

Brand Optimization

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Agentic AI - Marketing Analytics

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Additional Functionality

Event Marketing

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Web Forms

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

API

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Source Connectors

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Multi-Channel Attribution

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

KPI Monitoring

Not enough data

Not enough data

Cohort Analysis

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Microsoft Clarity](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5f3495afb6dce71c88bf8e0e17e8f216/microsoft-microsoft-clarity.png "Microsoft Clarity")](https://www.g2.com/products/microsoft-microsoft-clarity/reviews)

Microsoft Clarity

Small-Business(50 or fewer emp.)

64.8%

Mid-Market(51-1000 emp.)

25.9%

Enterprise(\> 1000 emp.)

9.3%

[![VWO Insights - Web](https://images.g2crowd.com/uploads/product/hd_favicon/4ca57b9cc03c7bd54532a376917b70fc/vwo-insights-web.svg "VWO Insights - Web")](https://www.g2.com/products/vwo-insights-web/reviews)

VWO Insights - Web

Small-Business(50 or fewer emp.)

33.3%

Mid-Market(51-1000 emp.)

55.0%

Enterprise(\> 1000 emp.)

11.7%

Small-Business

(50 or fewer emp.)

64.8%

33.3%

Mid-Market

(51-1000 emp.)

25.9%

55.0%

Enterprise

(\> 1000 emp.)

9.3%

11.7%

Reviewers' Industry

[![Microsoft Clarity](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5f3495afb6dce71c88bf8e0e17e8f216/microsoft-microsoft-clarity.png "Microsoft Clarity")](https://www.g2.com/products/microsoft-microsoft-clarity/reviews)
Microsoft Clarity

Information Technology and Services

25.0%

Marketing and Advertising

13.5%

Computer Software

13.5%

Non-Profit Organization Management

3.8%

Financial Services

3.8%

Other

40.4%

[![VWO Insights - Web](https://images.g2crowd.com/uploads/product/hd_favicon/4ca57b9cc03c7bd54532a376917b70fc/vwo-insights-web.svg "VWO Insights - Web")](https://www.g2.com/products/vwo-insights-web/reviews)
VWO Insights - Web

Marketing and Advertising

19.7%

Internet

8.2%

Retail

6.6%

Computer Software

6.6%

Information Technology and Services

6.6%

Other

52.5%

FAQs

## Clarity vs VWO Insights - Web FAQs

Generated using AI

Last updated: August 16, 2026

### What is the difference between VWO Insights - Web vs Clarity?

Clarity stands out for its higher reviewer satisfaction scores and ease of use, while VWO Insights - Web is noted for its advanced testing features and stronger support.

| [VWO Insights - Web](https://www.g2.com/products/vwo-insights-web/reviews) | [Clarity](https://www.g2.com/products/microsoft-microsoft-clarity/reviews) |
| --- | --- |
| 4.2/5 (62 reviews) | 4.5/5 (55 reviews) |
| Mid-Market | Small-Business |
| 8.8 | 9.5 |
| 9.0 | 7.9 |
| Ease of Use (3 all-time mentions) | Recording (6 all-time mentions) |

### How do the pricing models of VWO Insights - Web and Clarity compare?

Clarity is considered the stronger value due to its free pricing and higher satisfaction on price-related dimensions.

- **VWO Insights - Web:** Reviewers note that the platform is considered expensive and mention pricing tiering as a trade-off.
- **Clarity:** In recent reviews, many reviewers highlight that Clarity is completely free and provides strong value without added costs.
- **Switching Reason:** Reviewers mention switching to Clarity from paid tools like Hotjar due to its free offering and comparable core features.

### What are the best alternatives to VWO Insights - Web and Clarity?

The top 3 alternatives to VWO Insights - Web and Clarity are Hotjar by Contentsquare, Glassbox, and Mouseflow.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [VWO Insights - Web](https://www.g2.com/products/vwo-insights-web/reviews) | 4.2/5 (62 reviews) | Mid-Market | Expensive | Ease of Use |
| [Clarity](https://www.g2.com/products/microsoft-microsoft-clarity/reviews) | 4.5/5 (55 reviews) | Small-Business | Free | Recording |
| [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) | 4.3/5 (345 reviews) | Small-Business | Reviewers mention Hotjar can be expensive compared to free alternatives. | Visual insights and heatmaps |
| [Glassbox](https://www.g2.com/products/glassbox/reviews) | 4.9/5 (809 reviews) | Enterprise | — | Comprehensive analytics |
| [Mouseflow](https://www.g2.com/products/mouseflow/reviews) | 4.6/5 (690 reviews) | Small-Business | — | Session replay and heatmaps |

### Which Product Analytics features should I prioritize when comparing VWO Insights - Web and Clarity?

Buyers should prioritize A/B testing, heatmaps, session recordings, integrations, and ease of setup when comparing VWO Insights - Web and Clarity.

- **A/B Testing:** VWO Insights - Web offers Split URL Testing and is frequently cited for its A/B testing capabilities; Clarity lacks advanced A/B testing features.
- **Heatmaps:** Both products are praised for heatmaps, with Clarity receiving 3 all-time mentions and VWO Insights - Web 1 all-time mention.
- **Session Recordings:** Clarity is cited for recording (6 all-time mentions) and session recordings (5 all-time mentions); VWO Insights - Web is also noted for session recordings in recent reviews.
- **Integrations:** Clarity is frequently mentioned for Google Analytics integration (12 all-time mentions); VWO Insights - Web is cited for integration with GA4 in recent reviews.
- **Ease of Setup:** Clarity scores 9.5 and VWO Insights - Web 8.8 on Ease of Setup, indicating both are highly rated but Clarity leads.

### What are the pros and cons of VWO Insights - Web vs Clarity?

Clarity's headline strength is its free, easy-to-use session recording and heatmap features, while VWO Insights - Web is recognized for advanced testing and analytics capabilities.

- **VWO Insights - Web strengths:** Ease of use (3 all-time mentions), advanced features, AI integration, analytics, automation, customer support, funnel creation, heatmaps, and integrations.
- **VWO Insights - Web trade-offs:** Limited features (2 all-time mentions), complexity issues, customization difficulty, expensive pricing, filtering issues, learning curve, and limited AI insights.
- **Clarity strengths:** Recording (6 all-time mentions), ease of use (5), insights (5), session recordings (5), user behavior tracking (4), ease of implementation (3), heatmaps (3), usability (3), user insights (3), and easy setup (2).
- **Clarity trade-offs:** Filtering issues (3 all-time mentions), limited analysis (2), limited reporting (2), and recording issues (2).

### Is VWO Insights - Web or Clarity better for small businesses?

Clarity is the better fit for small businesses, supported by its largest segment and strong small-business reviewer sentiment.

- **VWO Insights - Web:** Largest segment is Mid-Market; reviewers note advanced features but mention higher cost and complexity as trade-offs for smaller teams.
- **Clarity:** Largest segment is Small-Business; reviewers consistently highlight its free pricing, ease of use, and quick setup as ideal for small business needs.

### Which Product Analytics platform has better integrations?

Clarity is favored for integrations, especially with Google Analytics, according to reviewer sentiment and mention counts.

- **VWO Insights - Web:** Reviewers mention integration with GA4 in recent reviews, but no all-time mention count is supplied.
- **Clarity:** Google Analytics integration is cited in 12 all-time reviews, and Google Tag Manager is also mentioned in recent reviews.

### How do VWO Insights - Web and Clarity compare on customer support?

VWO Insights - Web leads on Quality of Support by a margin of 1.1 points over Clarity, a material difference.

- **VWO Insights - Web:** Reviewers frequently praise customer support for being responsive, helpful, and fast, with a Quality of Support score of 9.0.
- **Clarity:** Support is generally rated positively but with a lower Quality of Support score of 7.9; reviewers note support is helpful but less frequently highlighted as a differentiator.

### Which is easier to implement, VWO Insights - Web or Clarity?

Clarity is easier to implement, with a 0.7-point lead in Ease of Setup and higher Ease of Admin scores.

- **VWO Insights - Web:** Reviewers describe setup as straightforward but occasionally mention complexity for advanced customizations; Ease of Setup score is 8.8.
- **Clarity:** Reviewers consistently highlight very easy and quick setup, often requiring only a code snippet or GTM; Ease of Setup score is 9.5 and Ease of Admin is 9.4.

### Which product has better A/B Testing?

VWO Insights - Web is the stronger choice for A/B Testing, with advanced features and frequent reviewer praise.

- **VWO Insights - Web:** Offers Split URL Testing, is frequently cited for A/B testing in reviews, and is praised for its robust experimentation capabilities.
- **Clarity:** Reviewers note that Clarity lacks advanced A/B testing features and is not positioned as an A/B testing tool.

Alternatives

**Microsoft Clarity Alternatives**

 ![Hotjar by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/882f58fdd9f66f7fb6f26e4c3ecabed8/hotjar-by-contentsquare.svg "Hotjar by Contentsquare")

[
Hotjar by Contentsquare
](/products/hotjar-by-contentsquare/reviews)

 ![Glassbox](https://images.g2crowd.com/uploads/product/hd_favicon/0e92ee7cb332bc287c7337ecd9f352be/glassbox.svg "Glassbox")

[
Glassbox
](/products/glassbox/reviews)

 ![Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/65e33ca9d459546fe0def649d5bfb459/contentsquare.svg "Contentsquare")

[
Contentsquare
](/products/contentsquare/reviews)

 ![Mouseflow](https://images.g2crowd.com/uploads/product/hd_favicon/656105f9f4043362adf04f48e4300760/mouseflow.svg "Mouseflow")

[
Mouseflow
](/products/mouseflow/reviews)

**VWO Insights - Web Alternatives**

 ![Hotjar by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/882f58fdd9f66f7fb6f26e4c3ecabed8/hotjar-by-contentsquare.svg "Hotjar by Contentsquare")

[
Hotjar by Contentsquare
](/products/hotjar-by-contentsquare/reviews)

 ![Glassbox](https://images.g2crowd.com/uploads/product/hd_favicon/0e92ee7cb332bc287c7337ecd9f352be/glassbox.svg "Glassbox")

[
Glassbox
](/products/glassbox/reviews)

 ![Mouseflow](https://images.g2crowd.com/uploads/product/hd_favicon/656105f9f4043362adf04f48e4300760/mouseflow.svg "Mouseflow")

[
Mouseflow
](/products/mouseflow/reviews)

 ![Fullstory](https://images.g2crowd.com/uploads/product/hd_favicon/25da526f26fb19d775e4c307ca88eaee/fullstory.svg "Fullstory")

[
Fullstory
](/products/fullstory/reviews)

## Microsoft Clarity vs VWO Insights - Web

When assessing the two solutions, reviewers found Microsoft Clarity easier to use, set up, and administer. Reviewers also preferred doing business with Microsoft Clarity overall.

- Reviewers felt that Microsoft Clarity meets the needs of their business better than VWO Insights - Web.
- When comparing quality of ongoing product support, reviewers felt that VWO Insights - Web is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Microsoft Clarity over VWO Insights - Web.