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G2 recognized Alida
Alida

By Alida

4.4 out of 5 stars

How would you rate your experience with Alida?

Alida Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

Alida Media

Alida Demo - Community
With Community, customer-centric brands can create a consistent flow of deep customer insights. Collaborate with your most engaged and loyal customers and employees by bringing them into an always-on community.
Alida Demo - Surveys
Deliver relevant, targeted, on-brand surveys to the right customers at the right time. Drive better business strategies, experiences, and product innovation with tailored, iterative surveys that enable deeper customer understanding. Including standard and advanced question types, qualitative resp...
Alida Demo - Unmoderated Prototype and Usability Testing
Test and validate prototypes with real customers at every stage of the design process. Extend reach and scale of your research with unmoderated usability testing capabilities. Better understand usability issues with qual and quant data to make faster product or design decisions.
Alida Demo - Alida AI Assistant, Summarization & Sentiment Analysis
Instantly generate text narratives, customized visualizations, and recommendations based on your current Modern Report to support and speed up your analysis. Get a summary of positive or negative takeaways from open-ended responses for faster analysis and decision making
Alida Demo - Video Discussions
With Video Discussions, collecting qualitative insights through video research has never been easier. Create, schedule, and conduct in-depth interviews (IDIs) and virtual focus groups to bring experiences to life.
Alida Demo - Touchpoint Digital Intercepts
Deploy Touchpoint to connect your organization to the customer and capture feedback, customer intelligence, and context-rich insights across digital channels. Armed with this data, you can act to deliver experiences that are responsive, delightful, enhance brand loyalty, and ultimately grow your ...
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Alida Reviews (128)

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Reviews

Alida Reviews (128)

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4.4
129 reviews

Pros & Cons

Generated from real user reviews
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Jessica B.
JB
Enterprise (> 1000 emp.)
"Unmatched Tools and Expert Support with Alida"
What do you like best about Alida?

I truly appreciate the unmatched suite of tools that Alida offers, which provides comprehensive capabilities for executing research much faster and cheaper than traditional methods. The ease of using these tools, such as the online surveys and forum discussion guide, is incredibly beneficial for gaining quality feedback easily. The integration with APIs like Discuss IO further enhances its usability, allowing hosting of virtual focus groups seamlessly. Additionally, I have a great admiration for the team at Alida, whom I consider best in class for their expertise and exceptional support. Their knowledge and readiness to solve issues greatly contribute to a smooth experience. Overall, the simplicity of the platform reflects the thoroughness and thoughtfulness put into creating an efficient user experience, making it a standout in its field. I would rate Alida a nine out of ten for recommending it to others due to its robust features and effective results. Review collected by and hosted on G2.com.

What do you dislike about Alida?

I find that Alida is designed for individuals who have no experience conducting research themselves, which can be very point-and-click. This simplicity sometimes becomes a limitation, restricting more advanced users who may need more flexibility or depth in the tool's capabilities. However, the customer support team is always available to work through any road blocks that pop-up. Review collected by and hosted on G2.com.

Jajwalya S.
JS
Project Lead
Market Research
Enterprise (> 1000 emp.)
"Great functionality with reliable support"
What do you like best about Alida?

Alida has made it incredibly simple for our team to gather and act on customer feedback. The interface is intuitive, even for non-technical users, and we use it almost daily to stay connected to our audience. The integration with our CRM was painless, and the onboarding support was excellent. I also appreciate how customizable the surveys are — it helps us target specific customer segments effectively Review collected by and hosted on G2.com.

What do you dislike about Alida?

The initial setup took longer than expected, and the UI could be a bit more modern in some areas. However, those are minor issues compared to the overall value we’re getting from the platform Review collected by and hosted on G2.com.

Rece G.
RG
Fit & Wear Analyst
Enterprise (> 1000 emp.)
"New Balance Alida Surveying Capabilities"
What do you like best about Alida?

I love the UI and how easy it is to change surveys on the fly. The different questions also allows us to gain a plethora of information from our testers who often have trouble explaining their feedback due to not knowing all the footwear lingo. Review collected by and hosted on G2.com.

What do you dislike about Alida?

I don't like not being able to delete surveys once they have been opened. I also don't like not being able to take people off of tests once I've added them to a test. Review collected by and hosted on G2.com.

Eliza J.
EJ
Sr Manager, Market Research
Enterprise (> 1000 emp.)
"User-Friendly Platform with Continuous Updates, Needs Better Survey Feedback Options"
What do you like best about Alida?

Easy to use platform. Always adding new features. Makes panel management easy. Alida's tech support is also outstanding. Review collected by and hosted on G2.com.

What do you dislike about Alida?

I would appreciate it if they could enhance the platform by adding more robust options for providing survey feedback directly within the platform. Review collected by and hosted on G2.com.

MM
Consumer Insights Analyst
Enterprise (> 1000 emp.)
"Agile Tool for Quant/Qual Research Community"
What do you like best about Alida?

We use the Alida platform for our quant/qual online research community.

Alida’s strengths based on my experience:

1) Robust in-platorm survey programming tool that allows us to store all of our member and survey data in one place for easy analysis. We used to rely on an external tool to program surveys with advanced logic.

2) Flexible member data capabilities that allow us to create new profile variables and append external customer data as needed.

3) Modern look & feel of the Member Hub and improved survey-taking experience.

4) Smooth in-platform recruitment process that can be used for external recruits as well as internal referrals. Huge time saver compared to our previous recruitment process.

5) Impressive client support from the Alida team. They are collaborative, attentive, and dedicated to meeting our community’s unique needs. Review collected by and hosted on G2.com.

What do you dislike about Alida?

Currently, there are no moderator tools (in-platform messaging, backroom comments, etc) in the Member Hub and no way for members to easily track their points or activity completion history. This is a problem for our community, but Alida is actively working with us towards a solution. Review collected by and hosted on G2.com.

Dale F.
DF
Senior User Research Lab Manager
Small-Business (50 or fewer emp.)
"Extremely valuable"
What do you like best about Alida?

The fact that we didn't just get a software suite and left to our own devices, but instead have a support team assigned to us has been invaluable. The community management aspect as been extremely helpful. And the software itself is extremely useful as well. Being able to create custom member groups, profile variables, etc. All very helpful. I also find the survey creation tool very usable. Review collected by and hosted on G2.com.

What do you dislike about Alida?

There isn't much focus on mobile testing features. If the mobile app allowed sharing their phone screen while in a call, we'd be able to use Alida for our full testing processe. As it stands, we use Alida to recruit for playtests, but then conduct the playtests through Microsoft Teams on their phone, allowing them to share their screen while in a call. Review collected by and hosted on G2.com.

Linda B.
LB
Head of Events, Amazon Smart Vehicles
Enterprise (> 1000 emp.)
"Every business needs this!"
What do you like best about Alida?

There's so many benefits to having an Alida community but if I had to pick what I like best, it would be that I feel more connected to my customers. We have a community of power users who are super engaged and interested in our surveys and products. It is very easy to engage with them and get feedback that will help shape our product. Every business needs an Alida community so they can work backwards from their customers. Review collected by and hosted on G2.com.

What do you dislike about Alida?

There's no real downside about having an Alida community. There's so much you can do with your community and its set up so you can build upon the community as your business changes or evolves. Only downside was setup time. This is less of an Alida problem, and more of an internal challenge. But Alida was with us every step in the process and did all they could do to help us move implementation along. While onboarding was painful (and self-inflicted), the results were well worth it. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
AF
Mid-Market (51-1000 emp.)
"Robust Community Engagement Platform"
What do you like best about Alida?

Alida offers strong capabilities for managing panels and community members. The platform makes it easy to segment audiences, deploy surveys, and analyze feedback in a centralized way. Review collected by and hosted on G2.com.

What do you dislike about Alida?

Some aspects of panel management--like updating profile variables and navigating nuanced workflows can be challenging and unclear unless you've spent a while troubleshooting. The learning curve is pretty steep but the documentation is often super helpful--it's just a lot. For the premium price point, I'd expect more intuitive UX and expanded support resources. Review collected by and hosted on G2.com.

NF
Guest Experience Manager
Enterprise (> 1000 emp.)
"Simple platform but not entirely user friendly"
What do you like best about Alida?

Alida is an easily accessed tool and useful for daily needs for guest sentiment. Review collected by and hosted on G2.com.

What do you dislike about Alida?

You cannot preset rotational survey changes on the system, leading to difficulty in changing. For example, I am the only person in my team, I do not have anyone else to cover in my absence or day off in a 5/7 business so it can be challenging to change the rotations based on business planning.

I also find it non-user friendly in terms of extracting data and guest comments for an analysis purpose and involves using extra AI platforms.

My needs of the Alida platform is purely to extract data and understand themes, emotions and common problems in comments from guests, alongside NPS etc Review collected by and hosted on G2.com.

Min C.
MC
UX Researcher
Enterprise (> 1000 emp.)
"Alida use for a researcher"
What do you like best about Alida?

Video call function such as an observer room is convenient for stakeholders. Review collected by and hosted on G2.com.

What do you dislike about Alida?

Filtering reporting data can be better. Linking member information and survey respondents is complicated. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

13 months

Average Discount

8%

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Alida Features
Survey
Video Snippets
Video Interview
Recruitment Pool
Analytics
Collaboration
Net Promoter Score (NPS)
Customer Satisfaction (CSAT) Score
Customer Effort Score (CES)
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