# Top 10 Upland Adestra Alternatives & Competitors **Average Rating:** 4.4/5 **Total Number of Reviews:** 102 If you are considering Upland Adestra, you may also want to investigate similar alternatives or competitors to find the best solution. Email Marketing Software is a widely used technology, and many people are seeking easily administered, top rated software solutions with manage email deliverability, surveys, and internationalization. Other important factors to consider when researching alternatives to Upland Adestra include email campaigns and customer service. The best overall Upland Adestra alternative is Dotdigital. Other similar apps like Upland Adestra are Intuit Mailchimp Email Marketing, Campaign Monitor, HubSpot Marketing Hub, and Act-On. Upland Adestra alternatives can be found in [Email Marketing Software](https://www.g2.com/categories/email-marketing) but may also be in [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) or [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents). ## Best Paid & Free Alternatives to Upland Adestra - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Act-On](https://www.g2.com/products/act-on/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Constant Contact](https://www.g2.com/products/constant-contact/reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Ortto](https://www.g2.com/products/ortto/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) ## Top 10 Alternatives to Upland Adestra Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Upland Adestra stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Retail, and Media Production, and find the best product for your business. ### 1. [Dotdigital](https://www.g2.com/products/dotdigital/reviews) By Dotdigital **Average Rating:** 4.4/5 **Total Reviews:** 1,225 Customer data platform and cross-channel marketing automation for SMEs, retailers, and big brands. Reviewers say compared to Upland Adestra, Dotdigital is: - More usable - More expensive Categories in common with Upland Adestra: [Email Template Builder](https://www.g2.com/categories/email-template-builder), [Email Marketing](https://www.g2.com/categories/email-marketing), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics), [Email Deliverability](https://www.g2.com/categories/email-deliverability) **Compare:** [Upland Adestra vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-upland-adestra) **Compare Dotdigital with other alternatives:** - [Dotdigital vs Intuit Mailchimp Email Marketing](https://www.g2.com/compare/dotdigital-vs-intuit-mailchimp-email-marketing) - [Dotdigital vs Campaign Monitor](https://www.g2.com/compare/campaign-monitor-vs-dotdigital) - [Dotdigital vs HubSpot Marketing Hub](https://www.g2.com/compare/dotdigital-vs-hubspot-marketing-hub) - [Dotdigital vs Act-On](https://www.g2.com/compare/act-on-vs-dotdigital) - [Dotdigital vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-dotdigital) - [Dotdigital vs Constant Contact](https://www.g2.com/compare/constant-contact-vs-dotdigital) - [Dotdigital vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-dotdigital) - [Dotdigital vs Ortto](https://www.g2.com/compare/dotdigital-vs-ortto) - [Dotdigital vs Klaviyo](https://www.g2.com/compare/dotdigital-vs-klaviyo) ### 2. [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) By Intuit Mailchimp **Average Rating:** 4.3/5 **Total Reviews:** 12,982 Mailchimp is the #1 Email Marketing and Automations platform for growing businesses. More than 12 Million businesses including TEDTalks, Shutterstock, Boston Market, Nikon India trust Mailchimp to turn their emails into revenue. Reviewers say compared to Upland Adestra, Intuit Mailchimp Email Marketing is: - More usable - Easier to set up - Easier to admin Categories in common with Upland Adestra: [Email Marketing](https://www.g2.com/categories/email-marketing), [Email Deliverability](https://www.g2.com/categories/email-deliverability) **Compare:** [Upland Adestra vs Intuit Mailchimp Email Marketing](https://www.g2.com/compare/intuit-mailchimp-email-marketing-vs-upland-adestra) **Compare Intuit Mailchimp Email Marketing with other alternatives:** - [Intuit Mailchimp Email Marketing vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-intuit-mailchimp-email-marketing) - [Intuit Mailchimp Email Marketing vs Campaign Monitor](https://www.g2.com/compare/campaign-monitor-vs-intuit-mailchimp-email-marketing) - [Intuit Mailchimp Email Marketing vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-intuit-mailchimp-email-marketing) - [Intuit Mailchimp Email Marketing vs Act-On](https://www.g2.com/compare/act-on-vs-intuit-mailchimp-email-marketing) - [Intuit Mailchimp Email Marketing vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-intuit-mailchimp-email-marketing) - [Intuit Mailchimp Email Marketing vs Constant Contact](https://www.g2.com/compare/constant-contact-vs-intuit-mailchimp-email-marketing) - [Intuit Mailchimp Email Marketing vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-intuit-mailchimp-email-marketing) - [Intuit Mailchimp Email Marketing vs Ortto](https://www.g2.com/compare/intuit-mailchimp-email-marketing-vs-ortto) - [Intuit Mailchimp Email Marketing vs Klaviyo](https://www.g2.com/compare/intuit-mailchimp-email-marketing-vs-klaviyo) ### 3. [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) By Marigold **Average Rating:** 4.1/5 **Total Reviews:** 731 Campaign Monitor’s easy-to-use, professional-grade email marketing and automation platform helps today’s fast-growing businesses use email to drive real, bottom line results. Reviewers say compared to Upland Adestra, Campaign Monitor is: - Easier to set up - More usable - Easier to admin Categories in common with Upland Adestra: [Email Template Builder](https://www.g2.com/categories/email-template-builder), [Email Marketing](https://www.g2.com/categories/email-marketing), [Email Deliverability](https://www.g2.com/categories/email-deliverability) **Compare:** [Upland Adestra vs Campaign Monitor](https://www.g2.com/compare/campaign-monitor-vs-upland-adestra) **Compare Campaign Monitor with other alternatives:** - [Campaign Monitor vs Dotdigital](https://www.g2.com/compare/campaign-monitor-vs-dotdigital) - [Campaign Monitor vs Intuit Mailchimp Email Marketing](https://www.g2.com/compare/campaign-monitor-vs-intuit-mailchimp-email-marketing) - [Campaign Monitor vs HubSpot Marketing Hub](https://www.g2.com/compare/campaign-monitor-vs-hubspot-marketing-hub) - [Campaign Monitor vs Act-On](https://www.g2.com/compare/act-on-vs-campaign-monitor) - [Campaign Monitor vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-campaign-monitor) - [Campaign Monitor vs Constant Contact](https://www.g2.com/compare/campaign-monitor-vs-constant-contact) - [Campaign Monitor vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-campaign-monitor) - [Campaign Monitor vs Ortto](https://www.g2.com/compare/campaign-monitor-vs-ortto) - [Campaign Monitor vs Klaviyo](https://www.g2.com/compare/campaign-monitor-vs-klaviyo) ### 4. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) By HubSpot **Average Rating:** 4.4/5 **Total Reviews:** 14,859 Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform. Reviewers say compared to Upland Adestra, HubSpot Marketing Hub is: - Slower to reach roi - More expensive - More usable Categories in common with Upland Adestra: [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) **Compare:** [Upland Adestra vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-upland-adestra) **Compare HubSpot Marketing Hub with other alternatives:** - [HubSpot Marketing Hub vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Intuit Mailchimp Email Marketing](https://www.g2.com/compare/hubspot-marketing-hub-vs-intuit-mailchimp-email-marketing) - [HubSpot Marketing Hub vs Campaign Monitor](https://www.g2.com/compare/campaign-monitor-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Act-On](https://www.g2.com/compare/act-on-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Constant Contact](https://www.g2.com/compare/constant-contact-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Ortto](https://www.g2.com/compare/hubspot-marketing-hub-vs-ortto) - [HubSpot Marketing Hub vs Klaviyo](https://www.g2.com/compare/hubspot-marketing-hub-vs-klaviyo) ### 5. [Act-On](https://www.g2.com/products/act-on/reviews) By Act-On Software **Average Rating:** 4.1/5 **Total Reviews:** 1,070 The Act-On Integrated Marketing Platform is the foundation for successful marketing departments in organizations of all sizes. Categories in common with Upland Adestra: [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics), [Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping) **Compare:** [Upland Adestra vs Act-On](https://www.g2.com/compare/act-on-vs-upland-adestra) **Compare Act-On with other alternatives:** - [Act-On vs Dotdigital](https://www.g2.com/compare/act-on-vs-dotdigital) - [Act-On vs Intuit Mailchimp Email Marketing](https://www.g2.com/compare/act-on-vs-intuit-mailchimp-email-marketing) - [Act-On vs Campaign Monitor](https://www.g2.com/compare/act-on-vs-campaign-monitor) - [Act-On vs HubSpot Marketing Hub](https://www.g2.com/compare/act-on-vs-hubspot-marketing-hub) - [Act-On vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/act-on-vs-agentforce-marketing-formerly-salesforce-marketing-cloud) - [Act-On vs Constant Contact](https://www.g2.com/compare/act-on-vs-constant-contact) - [Act-On vs ActiveCampaign](https://www.g2.com/compare/act-on-vs-activecampaign) - [Act-On vs Ortto](https://www.g2.com/compare/act-on-vs-ortto) - [Act-On vs Klaviyo](https://www.g2.com/compare/act-on-vs-klaviyo) ### 6. [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) By Salesforce **Average Rating:** 4.0/5 **Total Reviews:** 4,629 Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike. Reviewers say compared to Upland Adestra, Agentforce Marketing (formerly Salesforce Marketing Cloud) is: - Slower to reach roi - More expensive Categories in common with Upland Adestra: [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics), [Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping) **Compare:** [Upland Adestra vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-upland-adestra) **Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) with other alternatives:** - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Dotdigital](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-dotdigital) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Intuit Mailchimp Email Marketing](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-intuit-mailchimp-email-marketing) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Campaign Monitor](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-campaign-monitor) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs HubSpot Marketing Hub](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-hubspot-marketing-hub) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Act-On](https://www.g2.com/compare/act-on-vs-agentforce-marketing-formerly-salesforce-marketing-cloud) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Constant Contact](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-constant-contact) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-agentforce-marketing-formerly-salesforce-marketing-cloud) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Ortto](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-ortto) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Klaviyo](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-klaviyo) ### 7. [Constant Contact](https://www.g2.com/products/constant-contact/reviews) By Constant Contact **Average Rating:** 4.1/5 **Total Reviews:** 7,411 Whether you’re looking to reach more customers, sell more products, or simply share your passion with the world, Constant Contact has all the tools, features, and expert guidance you need to get online — and grow online — all in one place. Reviewers say compared to Upland Adestra, Constant Contact is: - Easier to set up - More usable Categories in common with Upland Adestra: [Email Template Builder](https://www.g2.com/categories/email-template-builder), [Email Marketing](https://www.g2.com/categories/email-marketing), [Email Deliverability](https://www.g2.com/categories/email-deliverability) **Compare:** [Upland Adestra vs Constant Contact](https://www.g2.com/compare/constant-contact-vs-upland-adestra) **Compare Constant Contact with other alternatives:** - [Constant Contact vs Dotdigital](https://www.g2.com/compare/constant-contact-vs-dotdigital) - [Constant Contact vs Intuit Mailchimp Email Marketing](https://www.g2.com/compare/constant-contact-vs-intuit-mailchimp-email-marketing) - [Constant Contact vs Campaign Monitor](https://www.g2.com/compare/campaign-monitor-vs-constant-contact) - [Constant Contact vs HubSpot Marketing Hub](https://www.g2.com/compare/constant-contact-vs-hubspot-marketing-hub) - [Constant Contact vs Act-On](https://www.g2.com/compare/act-on-vs-constant-contact) - [Constant Contact vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-constant-contact) - [Constant Contact vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-constant-contact) - [Constant Contact vs Ortto](https://www.g2.com/compare/constant-contact-vs-ortto) - [Constant Contact vs Klaviyo](https://www.g2.com/compare/constant-contact-vs-klaviyo) ### 8. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) By ActiveCampaign **Average Rating:** 4.4/5 **Total Reviews:** 14,710 ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can create deeper automations than the competition, faster. Categories in common with Upland Adestra: [Email Template Builder](https://www.g2.com/categories/email-template-builder), [Email Deliverability](https://www.g2.com/categories/email-deliverability) **Compare:** [Upland Adestra vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-upland-adestra) **Compare ActiveCampaign with other alternatives:** - [ActiveCampaign vs Dotdigital](https://www.g2.com/compare/activecampaign-vs-dotdigital) - [ActiveCampaign vs Intuit Mailchimp Email Marketing](https://www.g2.com/compare/activecampaign-vs-intuit-mailchimp-email-marketing) - [ActiveCampaign vs Campaign Monitor](https://www.g2.com/compare/activecampaign-vs-campaign-monitor) - [ActiveCampaign vs HubSpot Marketing Hub](https://www.g2.com/compare/activecampaign-vs-hubspot-marketing-hub) - [ActiveCampaign vs Act-On](https://www.g2.com/compare/act-on-vs-activecampaign) - [ActiveCampaign vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/activecampaign-vs-agentforce-marketing-formerly-salesforce-marketing-cloud) - [ActiveCampaign vs Constant Contact](https://www.g2.com/compare/activecampaign-vs-constant-contact) - [ActiveCampaign vs Ortto](https://www.g2.com/compare/activecampaign-vs-ortto) - [ActiveCampaign vs Klaviyo](https://www.g2.com/compare/activecampaign-vs-klaviyo) ### 9. [Ortto](https://www.g2.com/products/ortto/reviews) By Ortto **Average Rating:** 4.4/5 **Total Reviews:** 624 Ortto is easy and visual marketing software for automating the customer journey. Marketers use Ortto to acquire, nurture and grow leads into customers with personalized email, in-app messages, SMS, and postcards. Reviewers say compared to Upland Adestra, Ortto is: - More usable - Easier to set up - Easier to admin Categories in common with Upland Adestra: [Email Template Builder](https://www.g2.com/categories/email-template-builder), [Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping) **Compare:** [Upland Adestra vs Ortto](https://www.g2.com/compare/ortto-vs-upland-adestra) **Compare Ortto with other alternatives:** - [Ortto vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-ortto) - [Ortto vs Intuit Mailchimp Email Marketing](https://www.g2.com/compare/intuit-mailchimp-email-marketing-vs-ortto) - [Ortto vs Campaign Monitor](https://www.g2.com/compare/campaign-monitor-vs-ortto) - [Ortto vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-ortto) - [Ortto vs Act-On](https://www.g2.com/compare/act-on-vs-ortto) - [Ortto vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-ortto) - [Ortto vs Constant Contact](https://www.g2.com/compare/constant-contact-vs-ortto) - [Ortto vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-ortto) - [Ortto vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-ortto) ### 10. [Klaviyo](https://www.g2.com/products/klaviyo/reviews) By Klaviyo **Average Rating:** 4.5/5 **Total Reviews:** 1,357 Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions. Reviewers say compared to Upland Adestra, Klaviyo is: - More expensive - More usable - Easier to set up Categories in common with Upland Adestra: [Email Template Builder](https://www.g2.com/categories/email-template-builder), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics), [Email Deliverability](https://www.g2.com/categories/email-deliverability) **Compare:** [Upland Adestra vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-upland-adestra) **Compare Klaviyo with other alternatives:** - [Klaviyo vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-klaviyo) - [Klaviyo vs Intuit Mailchimp Email Marketing](https://www.g2.com/compare/intuit-mailchimp-email-marketing-vs-klaviyo) - [Klaviyo vs Campaign Monitor](https://www.g2.com/compare/campaign-monitor-vs-klaviyo) - [Klaviyo vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-klaviyo) - [Klaviyo vs Act-On](https://www.g2.com/compare/act-on-vs-klaviyo) - [Klaviyo vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-klaviyo) - [Klaviyo vs Constant Contact](https://www.g2.com/compare/constant-contact-vs-klaviyo) - [Klaviyo vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-klaviyo) - [Klaviyo vs Ortto](https://www.g2.com/compare/klaviyo-vs-ortto) --- ## Upland Adestra Alternatives FAQs ### What are the best alternatives to Upland Adestra? According to G2, the best alternatives to Upland Adestra include [Dotdigital](https://www.g2.com/products/dotdigital/reviews) (4.4/5 stars, 1205 reviews), [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) (4.3/5 stars, 12,969 reviews), [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) (4.1/5 stars, 722 reviews), [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) (4.4/5 stars, 14,768 reviews), and [Act-On](https://www.g2.com/products/act-on/reviews) (4.1/5 stars, 1069 reviews). These platforms are favored for their usability, automation capabilities, and integration options, with several offering advanced AI features and more intuitive user interfaces. ### Which Email Marketing tools do reviewers recommend instead of Upland Adestra? Reviewers recommend [Dotdigital](https://www.g2.com/products/dotdigital/reviews) for its intuitive drag-and-drop email builder, robust automation, and strong customer support, with 274 mentions of ease of use and 225 mentions of customer support. [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) is praised for its ease of use, powerful automation, and extensive integrations, supported by 140 mentions of ease of use and 80 mentions of email marketing. [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) is noted for its user-friendly interface and effective segmentation. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) is recommended for its comprehensive marketing automation and CRM integration despite a steeper learning curve. [Act-On](https://www.g2.com/products/act-on/reviews) is valued for its balance of advanced automation and user-friendliness, with 25 mentions of ease of use and 17 mentions of customer support. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) is highlighted for its powerful automation and AI integration, with 1270 mentions of ease of use and 1254 mentions of automation. [Ortto](https://www.g2.com/products/ortto/reviews) is appreciated for its unified customer data platform and visual journey builder, with 29 mentions of ease of use and 23 mentions of customer support. [Klaviyo](https://www.g2.com/products/klaviyo/reviews) stands out for its advanced segmentation and ecommerce integrations, with 167 mentions of ease of use and 131 mentions of email marketing. These alternatives offer more modern interfaces, better automation, AI features, and mobile capabilities compared to Upland Adestra. ### How does Upland Adestra compare to Dotdigital? According to G2 data, both [Upland Adestra](https://www.g2.com/products/upland-adestra/reviews) and [Dotdigital](https://www.g2.com/products/dotdigital/reviews) share an equal average user rating of 4.4 out of 5, with Dotdigital having a significantly larger review base (1,205 reviews) compared to Upland Adestra's 102 reviews. Upland Adestra scores higher in meeting requirements (8.9 vs 8.6), ease of administration (8.7 vs 8.4), support (9.2 vs 8.9), and ease of doing business with (9.4 vs 8.6), while Dotdigital leads in usability (8.7 vs 8.3) and ease of setup (8.3 vs 8.1) by margins of 0.4 and 0.2 points respectively. Feature-wise, Dotdigital offers AI text summarization capabilities not present in Upland Adestra, whereas Upland Adestra provides features like alerts, blacklist/whitelist management, brand reputation monitoring, processing time insights, and stock images which Dotdigital lacks. User sentiment highlights Upland Adestra's strengths in automation, AI-driven automation, segmentation, and personalization, with 6 mentions each for automation and automation AI, and 4 mentions each for segmentation and email campaigns. Dotdigital excels in ease of use (274 mentions), customer support (225 mentions), helpfulness (200 mentions), and automation (107 mentions). Users praise [Upland Adestra](https://www.g2.com/products/upland-adestra/reviews) for its powerful segmentation and automation suited for complex workflows and high-volume campaigns. [Dotdigital](https://www.g2.com/products/dotdigital/reviews) is favored for its intuitive drag-and-drop email builder, robust automation, extensive integrations, and strong customer support, with users highlighting its scalability and multi-channel capabilities. Both platforms have areas for improvement in reporting and template customization, but Dotdigital's broader feature set and larger user community provide a more versatile marketing automation experience overall. ### Why do users choose Dotdigital over Upland Adestra? Users choose [Dotdigital](https://www.g2.com/products/dotdigital/reviews) over Upland Adestra primarily for its superior ease of use and intuitive interface, as evidenced by 274 mentions praising its usability and 132 mentions highlighting its intuitive design. Dotdigital's drag-and-drop email builder and straightforward automation setup enable faster campaign creation and onboarding, making it accessible for teams with varying technical expertise. Additionally, Dotdigital offers extensive integrations with popular platforms like Adobe Commerce and Shopify, enhancing workflow efficiency and data centralization. Its multi-channel marketing capabilities, including email, SMS, WhatsApp, and push notifications, provide a comprehensive solution for customer engagement. Users also commend Dotdigital's responsive and knowledgeable customer support, with 225 mentions emphasizing excellent service and helpfulness. The platform's advanced segmentation and personalization features allow marketers to target audiences precisely, improving engagement and ROI. Dotdigital's AI-powered tools, such as the Winston AI chatbot, further streamline campaign optimization and content creation. These factors, combined with Dotdigital's scalability and robust analytics, make it the preferred choice for organizations seeking a versatile, user-friendly marketing automation platform with strong support and integration capabilities, as reflected in its 1,205 reviews and consistent positive feedback on these aspects. ### What features do alternatives offer that Upland Adestra does not? Upland Adestra lacks native AI text summarization capabilities which are available in alternatives like Dotdigital, Intuit Mailchimp Email Marketing, and Ortto. 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