--- title: TargetX Reviews meta_title: 'TargetX Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 38 reviews by the users' company size, role or industry to find out how TargetX works for a business like yours. aggregate_rating: rating_value: 3.9 review_count: 38 scale: '5' date_modified: '2026-11-11' parent_category: name: Education url: https://www.g2.com/categories/education ---

TargetX Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

6 months

Perceived Cost

$$$$$

User Insights

Average based on 38 real user reviews.

Implementation Time

6 months

Perceived Cost

$$$$$

TargetX Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is TargetX, and what problem is it built to solve?

TargetX supports higher education institutions with admissions management and applicant solutions. It is built to help streamline recruitment, admissions, and enrollment processes through technology and data-driven insights.

What languages does TargetX support?

TargetX supports 1 language: English.

What company sizes and industries is TargetX the best fit for?

Positive experiences are most concentrated among mid-market institutions and higher education organizations, making TargetX particularly relevant to teams managing admissions in those settings.
  • Company size: Mid-market organizations with 51–1,000 employees.
  • Industry: Higher Education.

What customer support options does TargetX provide, and how do users find the overall support experience?

TargetX provides support through chat, email/help desk, and phone. Users describe helpful, responsive support and guidance, though experiences can vary: some report slower issue resolution, uneven documentation, or difficulty navigating the support process.

TargetX Reviews (38)

Reviews

TargetX Reviews (38)

3.9
38 reviews

What do users say?

Generated using AI from real user reviews
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Verified User in Higher Education
UH
Verified User in Higher Education
Small-Business (50 or fewer emp.)
"Not always user friendly. Many glitches"
4/5
What do you like best about TargetX?

Target X is easy to use most of the time. The ease of programming. Review collected by and hosted on G2.com.

What do you dislike about TargetX?

The glitches that happen on a regular basis. The glitches affect productivity and our response to students. Make sure bugs are out of updates before sending them out Review collected by and hosted on G2.com.

Verified User in Higher Education
AH
Verified User in Higher Education
Small-Business (50 or fewer emp.)
"Exceptionally Complicated, Disjointed User Interface, Salesforce is a Blessing & a Curse"
1/5
What do you like best about TargetX?

The Application Review tool is one of the best. In fact, I've heard that some schools picked TargetX based on this one thing. They wanted to really standardize workflow in application review and this helped them do it. Review collected by and hosted on G2.com.

What do you dislike about TargetX?

I have never seen a web app with worse or a more disjoint user interface. There are literally 4 different eras of user interface. You'll find stuff that is coded to look like salesforce classic, you'll find sections that look like salesforce lightning, you'll find a platform called TargetX builder that is their 3rd gen UI, but I think that's also been abandoned and now they are developing some UI that lives entirely on their servers and doesn't integrate at all with the Salesforce CRM. When they released their loudly-touted new SMS solution, it was worse than the old one and had almost no integration with the CRM. Separate window to bookmark and no data goes back and forth except basic contact details.

Also, settings for TargetX are stored in about 15 different locations each of them with wildly divergent paths to get to the settings. There is not one setting panel. There are Salesforce settings, "Custom settings," things that exist as a custom object, things that live in TargetX builder, and the main job of a TargetX admin is memorizing all the places where you might go to change things.

Essentially, you need an IT team of 2+ people dedicated to running TargetX or you need to purchase their additional service where they do all the configuration for you.

Also, new features are usually half-baked when released. Just sayin. A fix for an issue will be promised to be just months away for 1-3 years and then when it does get released, the new UI is nothing like what you're used to and only has 1/2 the promised functionality. And they announce it with great fanfare! Review collected by and hosted on G2.com.

Verified User in Higher Education
AH
Verified User in Higher Education
Small-Business (50 or fewer emp.)
Originally submitted 6/17/2020
"Advani review"
4.5/5
What do you like best about TargetX?

Support and robust back end that will be extensible to other processes. Everyone is given an implementation consultant to help initial stages. All have been very out of the box thinkers. I bring up issues and I get responses from, sometimes, the highest level. Review collected by and hosted on G2.com.

What do you dislike about TargetX?

Inflexibility with accessing different Salesforce Objects in modules or different applications within the system. Review collected by and hosted on G2.com.

Verified User in Higher Education
AH
Verified User in Higher Education
Enterprise (> 1000 emp.)
Originally submitted 7/8/2020
"TargetX - Recommendation"
5/5
What do you like best about TargetX?

Ability to customize to fit our needs - we needed to add some custom objects and that has been very easy to do. Review collected by and hosted on G2.com.

What do you dislike about TargetX?

I am sometimes frustrated with email builder. The new email builder is occasionally tricky to get the text appropriately formatted. It will look ok in the preview, but the actual send looks different. Also, I don't particularly appreciate that the email campaigns have a built-in 'safeguard' which will put the email broadcast on hold if there is a 'significant change in the number of people it will be sent to. There have been occasions when I schedule an event email reminder on a Thursday (I am out of the office on Friday) to go out the morning of the Saturday event, and between the time I schedule the email and that morning, enough students have registered so that the broadcast is placed on hold. Once on hold, I have to go into the system and release the broadcast - which defeats the purpose of even scheduling the broadcast in advance. Review collected by and hosted on G2.com.

Nathaniel T.
NT
Nathaniel T.
Director Of Information Technology
Mid-Market (51-1000 emp.)
"Very flexible, but stable product for higher ed recruitment"
5/5
What do you like best about TargetX?

TargetX customer support along with the service offerings are unmatched in the higher ed recruitment vertical. We have been a customer for more than five years and have been very happy with the product offerings. Review collected by and hosted on G2.com.

What do you dislike about TargetX?

You have to use Salesforce which means you have to pay for a Salesforce license. It would be great if there was a bundled package where only one payment was made. We endured the growing pains of the smaller company and was able to partner with TargetX to create a solution that not only worked for us but other clients. Review collected by and hosted on G2.com.

H
Bob H.
E
Mid-Market (51-1000 emp.)
Originally submitted 10/27/2020
"Leverage Your Recruiting With TargetX"
5/5
What do you like best about TargetX?

The User Interface, wealth of data and reporting capabilities. Review collected by and hosted on G2.com.

What do you dislike about TargetX?

It is so rich in features it can be overwhelming to new users. Review collected by and hosted on G2.com.

Verified User in Higher Education
AH
Verified User in Higher Education
Mid-Market (51-1000 emp.)
"TargetX is a fantastic tool"
5/5
What do you like best about TargetX?

TargetX integrates apps from other vendors to work seamlessly with their own tools. TargetX support is always eager to answer questions and resolve issues, as well as working to improve their tools and offer even more solutions. Review collected by and hosted on G2.com.

What do you dislike about TargetX?

Some features and settings are well-hidden. Lightning Experience is helping to make things more consistent so it's getting better. Review collected by and hosted on G2.com.

CD
Cheryl D.
CRM Administrator/Communications Liaison
Mid-Market (51-1000 emp.)
"Great product - couldn't do what I have to do without it"
5/5
What do you like best about TargetX?

I like that it is user-friendly and customizable. Review collected by and hosted on G2.com.

What do you dislike about TargetX?

There are certain fields/features that aren't easy to report and get all of the information that you want. The new SMS system isn't reportable that I can find, and it doesn't log text messages to the student detail screen. Review collected by and hosted on G2.com.

MC
Mike C.
Director of Enrollment Marketing
Mid-Market (51-1000 emp.)
"Robust Solution with Excellent, Customer-Centric Focus"
4/5
What do you like best about TargetX?

Their solution fits our needs for providing excellent service to our prospective students and families across the whole recruitment cycle. Before TargetX our enrollment activities were spread across multiple pieces of software and spreadsheets, so it's a real pleasure to have an all-in-one solution. The company is constantly innovating, and seeking feedback from their customers, which I greatly appreciate. Review collected by and hosted on G2.com.

What do you dislike about TargetX?

TargetX is built on the Salesforce platform, so, initially, it's a little tricky to get a handle on what was native to Salesforce, and what TargetX had produced. I think it takes a bit of tech-savvy and some time to become well-versed in the system, but once you do, it is extremely flexible and adaptable to fit your needs. Upgrades are not automatically included, so we recently added their "Premiere Lite" service package so that their team will handle four upgrades per year. Review collected by and hosted on G2.com.

JC
Jeffrey C.
Enrollment Systems Administrator
Mid-Market (51-1000 emp.)
Originally submitted 10/29/2020
"TargetX for Recruitment and Admissions"
5/5
What do you like best about TargetX?

TargetX offers a prebuilt, yet highly customizable, solution for recruitment and admissions built on top of the Salesforce platform. TargetX has responsive and helpful support. There is a vibrant and helpful user community. Review collected by and hosted on G2.com.

What do you dislike about TargetX?

Although it is highly customizable, by nature of it being a pre-built solution, there are limits to what can be changed. Also, keeping up with the monthly package updates can be a challenge. Review collected by and hosted on G2.com.

Questions about TargetX? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

GU
Guest User
•
Last activity about 4 years ago

Is TargetX Salesforce?

0 Upvotes
1
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TF
Tanith Fowler Corsi
•
Last activity over 5 years ago

How do I change a contact owner associated with a program in TargetX and how do I change an application term in the system (i.e. accepting applications for spring 2021)

0 Upvotes
1
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Pricing Insights

Averages based on real user reviews.

Time to Implement

6 months

Perceived Cost

$$$$$
TargetX Comparisons