--- title: TargetX Reviews meta\_title: 'TargetX Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 38 reviews by the users' company size, role or industry to find out how TargetX works for a business like yours. aggregate\_rating: rating\_value: 3.9 review\_count: 38 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Education url: https://www.g2.com/categories/education --- # TargetX Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by TargetX but has limited features. Are you part of the TargetX team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! TargetX delivers out-of-the-box CRM solutions in Recruitment and Retention that allow higher education professionals to get back to the business of delighting students with a mobile-first, personalized, and outcomes-oriented student experience. Transform enrollment management and drive admissions productivity with our communications tool, online app, reporting and more in the TargetX Recruitment Suite. Motivate lifelong student success with our Schools App mobile community, appointment scheduler, predictive analytics, and more in the TargetX Retention Suite. Our solutions are built on the Salesforce platform and trusted by over 400 institutions worldwide. * * * Seller [Liaison](https://www.g2.com/sellers/liaison) Discussions [TargetX Community](https://www.g2.com/products/targetx/discuss) Languages Supported English Solution Type All-in-One Overview by Dan Hyman Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 6 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/targetx/pricing) ## Top-Rated Alternatives [ ![Slate by Technolutions](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Slate by Technolutions") Slate by Technolutions 4.4/5(74) ](https://www.g2.com/products/slate-by-technolutions/reviews) [ ![Agentforce Education (formerly Salesforce Education Cloud)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Agentforce Education (formerly Salesforce Education Cloud)") Agentforce Education (formerly Salesforce Education Cloud) 4.2/5(42) ](https://www.g2.com/products/agentforce-education-formerly-salesforce-education-cloud/reviews) [ ![Wisenet](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wisenet") Wisenet 4.2/5(407) ](https://www.g2.com/products/adapt-it-wisenet/reviews) [ View All Alternatives ](https://www.g2.com/products/targetx/competitors/alternatives) ## User Insights Average based on 38 real user reviews. Implementation Time 6 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") AH Verified User in Higher Education Small-Business (50 or fewer emp.) 6/17/2020 "Advani review" 4.5/5 What do you like best about TargetX? Support and robust back end that will be extensible to other processes. Everyone is given an implementation consultant to help initial stages. All have been very out of the box thinkers. I bring up issues and I get responses from, sometimes, the highest level. Review collected by and hosted on G2.com. What do you dislike about TargetX? Inflexibility with accessing different Saleseforce Objects in modules or different applications within the system. Review collected by and hosted on G2.com. Recommendations to others considering TargetX: There are always trade offs when going with an off the shelf software between customization and generlizablity. The trade off has been very worth the decrease in specific, tailor-made solutions for the scalability, supportablity and repeatability within TargetX. The functionality of Salesforce alone is worth the price of admission. Review collected by and hosted on G2.com. What problems is TargetX solving and how is that benefiting you? Unification of disparate systems. Using TargetX to increase student contact and, hopefully decrease melt. Review collected by and hosted on G2.com. Show More 12/17/2021 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") AH Verified User in Higher Education Enterprise (\> 1000 emp.) 7/8/2020 "TargetX - Recommendation" 5/5 What do you like best about TargetX? Ability to customize to fit our needs - we needed to add some custom objects and that has been very easy to do. Review collected by and hosted on G2.com. What do you dislike about TargetX? I am sometimes frustrated with email builder. The new email builder is occasionally tricky to get the text appropriately formatted. It will look ok in the preview, but the actual send looks different. Also, I don't particularly appreciate that the email campaigns have a built-in 'safeguard' which will put the email broadcast on hold if there is a 'significant change in the number of people it will be sent to. There have been occasions when I schedule an event email reminder on a Thursday (I am out of the office on Friday) to go out the morning of the Saturday event, and between the time I schedule the email and that morning, enough students have registered so that the broadcast is placed on hold. Once on hold, I have to go into the system and release the broadcast - which defeats the purpose of even scheduling the broadcast in advance. Review collected by and hosted on G2.com. Recommendations to others considering TargetX: Be sure to clarify your business processes first. Then, look at how you can utilize TargetX to do things most efficiently - don't just replicate what you are doing in your existing system. You need to look at how you can enhance the process. Then, look at what is delivered and see what other data you might need. If you are making any major changes - test in sandbox first and then migrate over. Also, use the resources offered by TargetX and the User Community - there is a great deal of knowledge and experience that is available to help you. Review collected by and hosted on G2.com. What problems is TargetX solving and how is that benefiting you? Completely automated our events process. Better able to communicate with students and track engagement with students. Also greatly enhanced our Admission Officers interactions with students and their ability to track their interactions with prospective students. In addition, we added drip campaigns which have been a huge lifesaver! Review collected by and hosted on G2.com. Show More 8/9/2021 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Nathaniel T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nathaniel T.") NT Nathaniel T. Director Of Information Technology Mid-Market (51-1000 emp.) 5/4/2021 "Very flexible, but stable product for higher ed recruitment" 5/5 What do you like best about TargetX? TargetX customer support along with the service offerings are unmatched in the higher ed recruitment vertical. We have been a customer for more than five years and have been very happy with the product offerings. Review collected by and hosted on G2.com. What do you dislike about TargetX? You have to use Salesforce which means you have to pay for a Salesforce license. It would be great if there was a bundled package where only one payment was made. We endured the growing pains of the smaller company and was able to partner with TargetX to create a solution that not only worked for us but other clients. Review collected by and hosted on G2.com. What problems is TargetX solving and how is that benefiting you? Automating recruitment whether that's via personal contact, digital marketing, or event driven. We are seeing results with the TargetX solution. Email deliverability is high and now we are engaging with our prospective students via SMS. Automating the recruitment workflow is a real possibility and realized at Lee. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller H Bob H. E Mid-Market (51-1000 emp.) 10/27/2020 "Leverage Your Recruiting With TargetX" 5/5 What do you like best about TargetX? The User Interface, wealth of data and reporting capabilities. Review collected by and hosted on G2.com. What do you dislike about TargetX? It is so rich in features it can be overwhelming to new users. Review collected by and hosted on G2.com. What problems is TargetX solving and how is that benefiting you? Marketing to various stages in the recruiting pipeline. Increase in the number of prospects who become registered students. Review collected by and hosted on G2.com. Show More 10/18/2021 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") AH Verified User in Higher Education Mid-Market (51-1000 emp.) 10/19/2021 "TargetX is a fantastic tool" 5/5 What do you like best about TargetX? TargetX integrates apps from other vendors to work seamlessly with their own tools. TargetX support is always eager to answer questions and resolve issues, as well as working to improve their tools and offer even more solutions. Review collected by and hosted on G2.com. What do you dislike about TargetX? Some features and settings are well-hidden. Lightning Experience is helping to make things more consistent so it's getting better. Review collected by and hosted on G2.com. What problems is TargetX solving and how is that benefiting you? We are making better use of leads we've imported, and more effectively managing communications with our prospects and applicants. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller CD Cheryl D. CRM Administrator/Communications Liaison Mid-Market (51-1000 emp.) 5/4/2021 "Great product - couldn't do what I have to do without it" 5/5 What do you like best about TargetX? I like that it is user-friendly and customizable. Review collected by and hosted on G2.com. What do you dislike about TargetX? There are certain fields/features that aren't easy to report and get all of the information that you want. The new SMS system isn't reportable that I can find, and it doesn't log text messages to the student detail screen. Review collected by and hosted on G2.com. What problems is TargetX solving and how is that benefiting you? We use the system across campus. We've used it for housing, processing graduation, immunization tracking, and everything else. Any time someone says they are tracking something on a manual spreadsheet, I respond with let's talk, and we can usually find a way to track it in the system so they aren't having to keep that spreadsheet any more. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller JC Jeffrey C. Enrollment Systems Administrator Mid-Market (51-1000 emp.) 10/29/2020 "TargetX for Recruitment and Admissions" 5/5 What do you like best about TargetX? TargetX offers a prebuilt, yet highly customizable, solution for recruitment and admissions built on top of the Salesforce platform. TargetX has responsive and helpful support. There is a vibrant and helpful user community. Review collected by and hosted on G2.com. What do you dislike about TargetX? Although it is highly customizable, by nature of it being a pre-built solution, there are limits to what can be changed. Also, keeping up with the monthly package updates can be a challenge. Review collected by and hosted on G2.com. What problems is TargetX solving and how is that benefiting you? TargetX allows us to provide a custom student portal for applicants, which includes among other things, a dynamic checklist of application materials and a payment connector for tuition deposit payments. Review collected by and hosted on G2.com. Show More 12/8/2020 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![AnnMarie P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AnnMarie P.") AP AnnMarie P. Associate Director Advisement Center Mid-Market (51-1000 emp.) 10/28/2020 "CRM is awesome, Target X separates from competition with their unparalleled service & support!" 5/5 What do you like best about TargetX? Target X is always responsive, their product is user-friendly, even for less experience CRM users! Target X Communities is a great way to network, learn from others and share amongst peers. Review collected by and hosted on G2.com. What do you dislike about TargetX? I haven't really come across anything to dislike perse. One functional piece that is being fixed with the Winter update, is folders in the email campaign Builder, that will be an amazing update and allow us to organize our content better! Review collected by and hosted on G2.com. Recommendations to others considering TargetX: You won't regret it! There are other CRM out there, but they dont attend to the entire student life-cycle the way Target X does. They listen to their clients and respond to needs for updates or changes in ways that I've never seen with other, larger CRM/SIS entities. Review collected by and hosted on G2.com. What problems is TargetX solving and how is that benefiting you? Communication has improved a great deal, with virtual learning and communication with students during Covid-19, we found that adjusting our usual communication plan from email to SMS, has made a HUGE difference in response! We've had to look at our strategy overall, from recruitment to enrollment and then retention and see where we can do better to clean up our communication process and also where we have gaps. The best part of implementing Target X is really examining our current process, how we are doing things, why we are doing them (that way), and finally cleaning up the old and starting fresh with new processes that attend more appropriately to our prospective student and current student populations. The Target X team helped us through all these stages, working with them helped us to realize our potential and as a result our recruitment and retention programs have developed quite nicely since. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Michele B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michele B.") MB Michele B. Director of Admission & Enrollment Enterprise (\> 1000 emp.) 5/4/2021 "Great product!" 4.5/5 What do you like best about TargetX? The communication tools in the retention suite have helped us streamline our connections to student cohorts at all stages of the application and enrollment process! Review collected by and hosted on G2.com. What do you dislike about TargetX? Time-consuming to write the interface to pull data from other systems. Review collected by and hosted on G2.com. What problems is TargetX solving and how is that benefiting you? Moved multiple application on-line with different enrollment steps for each Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") AH Verified User in Higher Education Small-Business (50 or fewer emp.) 8/12/2021 "Custom Friendly" 5/5 What do you like best about TargetX? All the products of TargetX are helpful. Review collected by and hosted on G2.com. What do you dislike about TargetX? TargetX SMS; one on one texting was not being helpful Review collected by and hosted on G2.com. What problems is TargetX solving and how is that benefiting you? Admissions and Enrollment; Application review process made it so easy to make quick decision through workflows Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about TargetX? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about TargetX ](https://www.g2.com/products/targetx/discussions/new) TF Tanith Fowler Corsi • Last activity almost 5 years ago How do I change a contact owner associated with a program in TargetX and how do I change an application term in the system (i.e. accepting applications for spring 2021) 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/29445-how-do-i-change-a-contact-owner-associated-with-a-program-in-targetx-and-how-do-i-change-an-application-term-in-the-system-i-e-accepting-applications-for-spring-2021) GU Guest User • Last activity almost 4 years ago Is TargetX Salesforce? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/is-targetx-salesforce) [ View all Discussions ](https://www.g2.com/products/targetx/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 6 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/targetx/pricing) TargetX Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5abd6415ec20086393484e4679676d82/slate-by-technolutions.png "Product Avatar Image") Slate by Technolutions 4.4/5(74) [ Compare Now ](https://www.g2.com/compare/slate-by-technolutions-vs-targetx) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_08446fff96e11c8687f2834e31d2d35b/agentforce-education-formerly-salesforce-education-cloud.png "Product Avatar Image") Agentforce Education... 4.2/5(42) [ Compare Now ](https://www.g2.com/compare/agentforce-education-formerly-salesforce-education-cloud-vs-targetx) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_7ac26159c9ff73c3577631317a201a51/ellucian-recruiting-admissions.png "Product Avatar Image") Ellucian Recruiting &... 2.5/5(21) [ Compare Now ](https://www.g2.com/compare/ellucian-recruiting-admissions-vs-targetx) ##### Categories on G2 [Admissions and Enrollment Management](https://www.g2.com/categories/admissions-and-enrollment-management)[Higher Education Student Information Systems](https://www.g2.com/categories/higher-education-student-information-systems)[Academic Advising](https://www.g2.com/categories/academic-advising) ##### Explore More [Best-rated live chat tool for startup companies](https://www.g2.com/discussions/best-rated-live-chat-tool-for-startup-companies-what-s-working-in-2025)[Best AI Writing Assistants](https://www.g2.com/discussions/best-ai-writing-assistants)[Which estimating software offers real-time cost updates?](https://www.g2.com/discussions/which-estimating-software-gives-me-real-time-cost-updates) [What are the highest rated Google Workspace utilities for reducing IT overhead in mid-size organizations managing hundreds of users?](https://www.g2.com/discussions/what-are-the-highest-rated-google-workspace-utilities-for-reducing-it-overhead-in-mid-size-organizations-managing-hundreds-of-users)[Top rated DXP software for enhancing customer engagement](https://www.g2.com/discussions/top-rated-dxp-software-for-enhancing-customer-engagement)[Best customer service automation tools for small businesses](https://www.g2.com/discussions/what-is-the-best-customer-service-automation-tool-for-small-businesses) [Show MoreShow Less](javascript:void(0);)