--- title: TargetX Reviews meta\_title: 'TargetX Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 38 reviews by the users' company size, role or industry to find out how TargetX works for a business like yours. aggregate\_rating: rating\_value: 3.9 review\_count: 38 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Education url: https://www.g2.com/categories/education --- # TargetX Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by TargetX but has limited features. Are you part of the TargetX team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! TargetX delivers out-of-the-box CRM solutions in Recruitment and Retention that allow higher education professionals to get back to the business of delighting students with a mobile-first, personalized, and outcomes-oriented student experience. Transform enrollment management and drive admissions productivity with our communications tool, online app, reporting and more in the TargetX Recruitment Suite. Motivate lifelong student success with our Schools App mobile community, appointment scheduler, predictive analytics, and more in the TargetX Retention Suite. Our solutions are built on the Salesforce platform and trusted by over 400 institutions worldwide. * * * Seller [Liaison](https://www.g2.com/sellers/liaison) Discussions [TargetX Community](https://www.g2.com/products/targetx/discuss) Languages Supported English Solution Type All-in-One Overview by Dan Hyman Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 6 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/targetx/pricing) ## Top-Rated Alternatives [ ![Slate by Technolutions](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Slate by Technolutions") Slate by Technolutions 4.4/5(74) ](https://www.g2.com/products/slate-by-technolutions/reviews) [ ![Agentforce Education (formerly Salesforce Education Cloud)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Agentforce Education (formerly Salesforce Education Cloud)") Agentforce Education (formerly Salesforce Education Cloud) 4.2/5(42) ](https://www.g2.com/products/agentforce-education-formerly-salesforce-education-cloud/reviews) [ ![Wisenet](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wisenet") Wisenet 4.2/5(407) ](https://www.g2.com/products/adapt-it-wisenet/reviews) [ View All Alternatives ](https://www.g2.com/products/targetx/competitors/alternatives) ## User Insights Average based on 38 real user reviews. Implementation Time 6 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") UH Verified User in Higher Education Small-Business (50 or fewer emp.) 10/12/2022 "Not always user friendly. Many glitches" 4/5 What do you like best about TargetX? Target X is easy to use most of the time. The ease of programming. Review collected by and hosted on G2.com. What do you dislike about TargetX? The glitches that happen on a regular basis. The glitches affect productivity and our response to students. Make sure bugs are out of updates before sending them out Review collected by and hosted on G2.com. What problems is TargetX solving and how is that benefiting you? Target X allows us to log communication, stay in communication and pull reports that aid us in moving students through the admissions funnel. Our office is more efficient and makes more data based decisions because of Target X Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite MC Mike C. Director of Enrollment Marketing Mid-Market (51-1000 emp.) 10/29/2020 "Robust Solution with Excellent, Customer-Centric Focus" 4/5 What do you like best about TargetX? Their solution fits our needs for providing excellent service to our prospective students and families across the whole recruitment cycle. Before TargetX our enrollment activities were spread across multiple pieces of software and spreadsheets, so it's a real pleasure to have an all-in-one solution. The company is constantly innovating, and seeking feedback from their customers, which I greatly appreciate. Review collected by and hosted on G2.com. What do you dislike about TargetX? TargetX is built on the Salesforce platform, so, initially, it's a little tricky to get a handle on what was native to Salesforce, and what TargetX had produced. I think it takes a bit of tech-savvy and some time to become well-versed in the system, but once you do, it is extremely flexible and adaptable to fit your needs. Upgrades are not automatically included, so we recently added their "Premiere Lite" service package so that their team will handle four upgrades per year. Review collected by and hosted on G2.com. Recommendations to others considering TargetX: Make sure to have buy-in from leadership, and hopefully, some staffing to support it on both the admissions and IT side. Implementing TargetX will not mean less work - just that the nature of your work will change, exchanging tedious, low-quality tasks for more high-quality, high-impact tasks. At the end of the day, our profession is about educating and guiding students and families through a complex and daunting process so they can realize the life-changing benefits of higher education, and TargetX enables us to do that better than we ever have before. Review collected by and hosted on G2.com. What problems is TargetX solving and how is that benefiting you? We are able to stay in constant contact with a large pool of students, building customized communications across multiple channels. Through automation, we are able to build efficiencies and create workflows so that our team can spend their time doing personal outreach to our most interested students. With reports and dashboards, our leadership team has insight into how we are tracking toward goals. Our event management tool makes it easy to create events, track registrants, and communicate with them. I can't imagine where we'd be without the solution - the time before it (we've been with them for 5 years now) feel like the dark ages! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") AH Verified User in Higher Education Enterprise (\> 1000 emp.) 10/28/2020 "Things are moving in the right direction" 4/5 What do you like best about TargetX? The support at TargetX is brilliant, for some reason we run into some random issues and there is always someone within the support or product team that's willing to help. Most recently TX rolled out better support for those outside of the US, which means we have support from approx 11am. Our Client Success Manager Emma Baker is also always on hand and eager to help, offering ways we can improve, but also helping to ensure we're supported. Tim Harrison has also been great, listening to our feedback, offering solutions/ work arounds and taking the time to go through these with us. TX listen to our user stories will often offer an enhancement to improve our offering. We had a particular issue with the events system in summer 2019, we worked closely with the product team to resolve this, with a solution delivered in early 2020. Review collected by and hosted on G2.com. What do you dislike about TargetX? Being outside of the US, we miss out on a lot of the webinars, as they are often out of hours for us and recordings of the webinars aren't available. Salesforce seems to be able to manage this better, not just from a perspective of running an EU event, but even their US events are at a time where the UK don't feel excluded. Review collected by and hosted on G2.com. What problems is TargetX solving and how is that benefiting you? We're currently problem solving migrating out UG admissions transactional emails to the CRM. The business need is for them to go out when a status changes, but also to see which email they received on their contact record. After a lot of back and forth with Leah Glasby (who is amazing!) we were able to offer a solution that was workable. We do feel there is still some work needed on the email builder, especially when it comes to the build - I'm specifically referencing having branded templates. I've been told this is on the roadmap, so am excited for this. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") AH Verified User in Higher Education Mid-Market (51-1000 emp.) 10/27/2020 "Everyone has been friendly and helpful!" 4/5 What do you like best about TargetX? Our students tend to really enjoy the program. Review collected by and hosted on G2.com. What do you dislike about TargetX? I prefer my customer service questions to be answered over email. It is sometimes hard to manage the platfrom they use to have my questions answered. Review collected by and hosted on G2.com. What problems is TargetX solving and how is that benefiting you? Students connect with roommates well on Target X! They love having a virtual connection with students right off the bat. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") UH Verified User in Higher Education Small-Business (50 or fewer emp.) 7/9/2020 "Overall user friendly" 4/5 What do you like best about TargetX? Fairly user friendly and provides easy ways to create reports and email campaigns. Review collected by and hosted on G2.com. What do you dislike about TargetX? Sometimes there are quirks in the system and checklist items get checked off as completed when they are not and doing a texting campaign is not as user friendly Review collected by and hosted on G2.com. Recommendations to others considering TargetX: Get trained on the difference between Salesforce and TargetX and between what a user should know and what an administrator should know Review collected by and hosted on G2.com. What problems is TargetX solving and how is that benefiting you? It makes it easy to manage inquiries and applications and communicate with both populations. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") AH Verified User in Higher Education Mid-Market (51-1000 emp.) 5/2/2019 "Staff who care about you and your organization and your satisfaction with service" 4/5 What do you like best about TargetX? Personal connection/relationship with Account Executive. Responsiveness of the staff and community to engage with one another. Review collected by and hosted on G2.com. What do you dislike about TargetX? There was an enormous push for growth of their customer base over the last several years which seems to have resulted in serious growing pains in the service and support area. There doesn't seem to be any information available regarding ideas submitted by users; how are they reviewed and evaluated and worked into the roadmap. Review collected by and hosted on G2.com. What problems is TargetX solving and how is that benefiting you? In many ways we have benefited; event tool and email broadcast tool. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Gregory F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gregory F.") GF Gregory F. Enterprise (\> 1000 emp.) 1/16/2018 "Comprehensive Academic Customer Management tool" 3.5/5 What do you like best about TargetX? I like the ability to customize web forms and export code that I can fully integrate into websites Review collected by and hosted on G2.com. What do you dislike about TargetX? I do not like the events calendar and registration because I cannot integrate it into our website smoothly. Our only option is to reskin it. Review collected by and hosted on G2.com. What problems is TargetX solving and how is that benefiting you? We are handling all points of contact for prospective students on the website and then following up with email campaigns to get them to take further action. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Education Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Education Management") UE Verified User in Education Management Mid-Market (51-1000 emp.) 12/20/2017 "So far, promising CRM solution" 3.5/5 What do you like best about TargetX? Running on the Salesforce platform, TargetX targets the platform for higher education. The include custom dashboard, reporting tools, communication, custom drip communication plans. It's a robust system that meets our current needs. We certainly haven't tapped into all the capabilities it has to offer! Review collected by and hosted on G2.com. What do you dislike about TargetX? institutions. They have a complete package to get you up on running for everything from email communications, events, reports and dashboards and day to day student recruitment tools. Product support is very responsive and they can go above and beyond to help you set up the best preferences for your org. What do you dislike? We have run into a number of issues based on their mass email blast capabilities. Our institutions does send out significantly more email per month than most other universities of our size but it seems like something that could be resolved in the three plus years we've been using their product. Some other tools such as telemarketing are somewhat limited but still do the trick most of the time. Recommendations to others considering the product Do your research with the new Salesforce HEDA rolling out to determine if you need the features of TargetX or if a pure Salesforce environment is all that you would need. What business problems are you solving with the product? What benefits have you realized? We can do everything in one place and no longer have to go through three different departments to set up a simple event registration page. These can then be reported on and we can better utilize space on campus and better anticipate the number of students coming to events. The ability to use Salesforce tasks has also helped our counselors be much more efficient at their job. TargetX has served as an innovative force in the field of higher education, helping colleges and universities customize and implement effective and innovative technology solutions. A leading CRM company, TargetX provides a campuswide solution to help colleges build relationships and forge lifelong communications with their most important constituencies, including prospective students, current students, alumni and potential donors. The company's CRM is built on the powerful development platform of Salesforce.com” the worldwide leader in customer relationship management and a pioneer in cloud computing. With its 19-year reputation for innovative technology and industry expertise, TargetX has become one of the most trusted CRM providers in higher education. In order to fully implement and be successful in using any CRM is pre-planning and careful mapping out the sales process of the educational institution. This will help the TargetX rep begin to assist with the launching/implementation. Not so much of a con, but the time it takes to up and run is much more time consuming than one may assume. It takes thoughtful buy-in and planning! Review collected by and hosted on G2.com. What problems is TargetX solving and how is that benefiting you? There aren't any outstanding problems as of right now. We have implemented this solution about 1 year ago. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") UH Verified User in Higher Education Enterprise (\> 1000 emp.) 12/12/2017 "Great solution for higher ed CRM" 4/5 What do you like best about TargetX? Utilizing the Salesforce platform. Changing the business terminology to fit the higher education field is helpful. The system is SO powerful in what it can do. Review collected by and hosted on G2.com. What do you dislike about TargetX? Individualized and school-specific technical support is not easy to receive. Review collected by and hosted on G2.com. Recommendations to others considering TargetX: Pay for all the implementation and get it all done upfront. Trying to backtrack in connecting systems and processes is daunting. The system itself is so powerful and its capability blows all of its competitors out of the water. Review collected by and hosted on G2.com. What problems is TargetX solving and how is that benefiting you? Relationship building with prospective students Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Research") UR Verified User in Research Enterprise (\> 1000 emp.) 12/5/2017 "TargetX is easy to use" 4/5 What do you like best about TargetX? I like that for student entries you can clone records. Also, the site is very easy to navigate. Review collected by and hosted on G2.com. What do you dislike about TargetX? That the system doesn't recognize duplicate reports. It is user friendly but there is a lot of steps to navigate through the site (multiple "clicks" to get to and from pages") Review collected by and hosted on G2.com. What problems is TargetX solving and how is that benefiting you? How to easily collate student records at a graduate school. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about TargetX? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about TargetX ](https://www.g2.com/products/targetx/discussions/new) TF Tanith Fowler Corsi • Last activity almost 5 years ago How do I change a contact owner associated with a program in TargetX and how do I change an application term in the system (i.e. accepting applications for spring 2021) 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/29445-how-do-i-change-a-contact-owner-associated-with-a-program-in-targetx-and-how-do-i-change-an-application-term-in-the-system-i-e-accepting-applications-for-spring-2021) GU Guest User • Last activity almost 4 years ago Is TargetX Salesforce? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/is-targetx-salesforce) [ View all Discussions ](https://www.g2.com/products/targetx/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 6 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/targetx/pricing) TargetX Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5abd6415ec20086393484e4679676d82/slate-by-technolutions.png "Product Avatar Image") Slate by Technolutions 4.4/5(74) [ Compare Now ](https://www.g2.com/compare/slate-by-technolutions-vs-targetx) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_08446fff96e11c8687f2834e31d2d35b/agentforce-education-formerly-salesforce-education-cloud.png "Product Avatar Image") Agentforce Education... 4.2/5(42) [ Compare Now ](https://www.g2.com/compare/agentforce-education-formerly-salesforce-education-cloud-vs-targetx) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_7ac26159c9ff73c3577631317a201a51/ellucian-recruiting-admissions.png "Product Avatar Image") Ellucian Recruiting &... 2.5/5(21) [ Compare Now ](https://www.g2.com/compare/ellucian-recruiting-admissions-vs-targetx) ##### Categories on G2 [Admissions and Enrollment Management](https://www.g2.com/categories/admissions-and-enrollment-management)[Higher Education Student Information Systems](https://www.g2.com/categories/higher-education-student-information-systems)[Academic Advising](https://www.g2.com/categories/academic-advising) ##### Explore More [Best platforms for collaborative API development](https://www.g2.com/discussions/best-platforms-for-collaborative-api-development)[IBM InfoSphere Optim Data Privacy vs Tonic.ai: which data de-identification platform supports more flexible masking strategies including tokenization and synthetic replacement?](https://www.g2.com/discussions/ibm-infosphere-optim-data-privacy-vs-tonic-ai-which-data-de-identification-platform-supports-more-flexible-masking-strategies-including-tokenization-and-synthetic-replacement)[What investor relations platforms best address Regulation FD and SEC compliance requirements for IR communications?](https://www.g2.com/discussions/what-investor-relations-platforms-best-address-regulation-fd-and-sec-compliance-requirements-for-ir-communications) [What is the highest-rated file recovery software for organizations replacing legacy file management systems?](https://www.g2.com/discussions/what-is-the-highest-rated-file-recovery-software-for-organizations-replacing-legacy-file-management-systems)[Top-rated chatbot apps for e-commerce](https://www.g2.com/discussions/what-are-the-top-rated-chatbot-apps-for-e-commerce)[Best Graphic Design Software](https://www.g2.com/articles/best-graphic-design-software) [Show MoreShow Less](javascript:void(0);)