TargetX Reviews & Product Details

TargetX delivers out-of-the-box CRM solutions in Recruitment and Retention that allow higher education professionals to get back to the business of delighting students with a mobile-first, personalized, and outcomes-oriented student experience. Transform enrollment management and drive admissions productivity with our communications tool, online app, reporting and more in the TargetX Recruitment Suite. Motivate lifelong student success with our Schools App mobile community, appointment scheduler, predictive analytics, and more in the TargetX Retention Suite. Our solutions are built on the Salesforce platform and trusted by over 400 institutions worldwide.

Seller

Liaison

Discussions

TargetX Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Dan Hyman

Value at a Glance

Averages based on real user reviews.

Time to Implement

6 months

Perceived Cost

$$$$$

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User Insights

Average based on 38 real user reviews.

Implementation Time

6 months

Perceived Cost

$$$$$

TargetX Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is TargetX, and what problem is it built to solve?

TargetX supports higher education institutions with admissions management and applicant solutions. It is built to help streamline recruitment, admissions, and enrollment processes through technology and data-driven insights.

What languages does TargetX support?

TargetX supports 1 language: English.

What company sizes and industries is TargetX the best fit for?

Positive experiences are most concentrated among mid-market institutions and higher education organizations, making TargetX particularly relevant to teams managing admissions in those settings.

Company size: Mid-market organizations with 51–1,000 employees.
Industry: Higher Education.

What customer support options does TargetX provide, and how do users find the overall support experience?

TargetX provides support through chat, email/help desk, and phone. Users describe helpful, responsive support and guidance, though experiences can vary: some report slower issue resolution, uneven documentation, or difficulty navigating the support process.

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Verified User in Research

Enterprise (> 1000 emp.)

12/5/2017

"TargetX is easy to use"

4/5

What do you like best about TargetX?

I like that for student entries you can clone records. Also, the site is very easy to navigate. Review collected by and hosted on G2.com.

What do you dislike about TargetX?

That the system doesn't recognize duplicate reports. It is user friendly but there is a lot of steps to navigate through the site (multiple "clicks" to get to and from pages") Review collected by and hosted on G2.com.

Verified User in Higher Education

Mid-Market (51-1000 emp.)

1/9/2018

"Problems with accessibility"

2.5/5

What do you like best about TargetX?

We like that it is easy to put the forms on our website and it helps us track with the inquiries. Review collected by and hosted on G2.com.

What do you dislike about TargetX?

We are having problems to ensure the WCAG 2.0 accessibility standards. The form as an iframe has issues and the boxes where you ask the users to put their information are not compliant either. Review collected by and hosted on G2.com.

Verified User in Higher Education

Enterprise (> 1000 emp.)

12/4/2017

"Great tool that keeps track of communication with prospects"

4/5

What do you like best about TargetX?

This is a great SRM tool that keeps track of communication with prospects and helps with engagement. This has been very beneficial to our institution Review collected by and hosted on G2.com.

What do you dislike about TargetX?

A lot of customization has to be done to match our environment Review collected by and hosted on G2.com.

Verified User in Higher Education

Mid-Market (51-1000 emp.)

1/8/2018

"Easy to use and provides a lot of flexibility with email templates"

3.5/5

What do you like best about TargetX?

From a designer's perspective the TargetX email system is really what I have experience using extensively, and it works really well. We've had a lot of success importing our templates into the system and getting them to work smoothly. Review collected by and hosted on G2.com.

What do you dislike about TargetX?

I wish there were just a few more tools for designers. Review collected by and hosted on G2.com.

Verified User in Higher Education

Mid-Market (51-1000 emp.)

1/8/2018

"Dean of Enrollment"

4/5

What do you like best about TargetX?

Ease of use for all staff levels, front frontline to data managers, clerks to deans. Review collected by and hosted on G2.com.

What do you dislike about TargetX?

Time to resolve problems - sometimes when we escalate issues it takes days to resolve Review collected by and hosted on G2.com.

Verified User in Higher Education

Mid-Market (51-1000 emp.)

6/9/2016

"Applicant Communication System"

4/5

What do you like best about TargetX?

I like how it integrates with the Salesforce CRM. It is also great that you can easily resend emails, as well as see who views or interacts with links in the email. Review collected by and hosted on G2.com.

What do you dislike about TargetX?

I dislike that there is no document imaging database to attach documents quickly and easily to student records. Because TargetX does not support this feature, we need another application management system, and use TargetX primarily for communications and event registration. Review collected by and hosted on G2.com.

Recommendations to others considering TargetX:

Make sure you have a plan to allow that your systems can connect with one another so data and flow from one to the other. This was an issue for us at first, and we have to do daily imports to TargetX. Review collected by and hosted on G2.com.

What problems is TargetX solving and how is that benefiting you?

There are a lot of options for modification of the system to tailor it to our needs, such as the ability to add new fields and customize reports. Review collected by and hosted on G2.com.

Verified User in Mental Health Care

Small-Business (50 or fewer emp.)

8/21/2015

"TargetX aims to be the solution for small universities everywhere. Does it make the cut?"

3/5

What do you like best about TargetX?

The easy interface is probably the biggest win here. So often college recruitment/admission software is so rough 'n tumble that nobody wants to use it. TargetX does a good job of stripping away what doesn't work to make it as simple on the user as possible. Something a lot of people also won't see at first is that it is very simple to upload files and add them to where you want. Review collected by and hosted on G2.com.

What do you dislike about TargetX?

Definitely the lack of university software integration is the biggest issue, for most I imagine. Ends up not being worth purchasing for most people I'd guess because it doesn't fit in with any other current systems. Probably would only work if you are doing an overhaul or just getting started from scratch. Review collected by and hosted on G2.com.

Recommendations to others considering TargetX:

Definitely needs some consideration of the larger tech needs most organization have for it, but try a demo and see if you can use what TargetX has! Review collected by and hosted on G2.com.

What problems is TargetX solving and how is that benefiting you?

Solves issues with recruiting the people you actually want instead of just what looks good on paper, and making sure the process of communication and administration is as seamless as possible. The benefits are mainly that it gets easier to do your job as a recruiter instead of adding an unnecessary step to the whole process. Review collected by and hosted on G2.com.

Verified User in Higher Education

Mid-Market (51-1000 emp.)

1/8/2016

"TargetX: Great Software, Depending on Foundational Customization"

3/5

What do you like best about TargetX?

I like the breadth of reporting that can be done on leads. Review collected by and hosted on G2.com.

What do you dislike about TargetX?

I dislike the inflexibility of formula language. Review collected by and hosted on G2.com.

Recommendations to others considering TargetX:

Have your entire team in on the ground-floor customization of your specific TargetX. Features should be constructed with group input. Review collected by and hosted on G2.com.

What problems is TargetX solving and how is that benefiting you?

It is much easier to track a variety of lead activities, and assure that our leads are being worked on quickly and consistently. Review collected by and hosted on G2.com.

Questions about TargetX? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Guest User

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Last activity about 4 years ago

Is TargetX Salesforce?

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Tanith Fowler Corsi

•

Last activity over 5 years ago

How do I change a contact owner associated with a program in TargetX and how do I change an application term in the system (i.e. accepting applications for spring 2021)

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